WO2018161677A1

WO2018161677A1 - Message pushing method, apparatus, and storage medium

Info

Publication number: WO2018161677A1
Application number: PCT/CN2017/116877
Authority: WO
Inventors: 潘岸腾
Original assignee: 广州优视网络科技有限公司
Priority date: 2017-03-07
Filing date: 2017-12-18
Publication date: 2018-09-13
Also published as: CN106919692B; CN106919692A

Abstract

A message pushing method, apparatus, and storage medium, the method comprising: on the basis of the ID tags of users in a pre-established user database, calculating the number of times a message in a preset message database is pushed to corresponding users in the user database and the click through rate on the message of the users receiving the message (S1); on the basis of the calculated number of message pushing times and the click through rate, determining the contribution of the pushed message to the click through rate (S2); on the basis of the contribution, determining the matching degree between the users and the message (S3); and, on the basis of the matching degree and according to a preset method, selecting a corresponding preset number of messages to push to corresponding users (S4).

Description

Method, device and storage medium for pushing message

The present application claims priority to Chinese Patent Application, filed on Jan. 7, 2017, filed Jan. in.

Technical field

The present invention relates to the field of information processing technologies, and in particular, to a method, an apparatus, and a storage medium for pushing a message.

Background technique

In the era of rapid development of smart mobile terminals and the Internet, more and more people use smart mobile terminals to handle things such as shopping, browsing news, playing games, instant messaging, reading novels, etc., and to achieve these functions Install a third-party application on the terminal. In order to improve the activity of the user using the application, sometimes the user's attention and interest are caused by pushing the message to the user, thereby improving the activity of the user to log in to the application.

In addition, in order to attract the user's attention and interest to recommend the application, the manner of pushing the message to the user may also be used. When the user is interested in the content of the message, there is a willingness to download the corresponding third-party application.

The traditional way for users to push "messages" is to edit some fresh and attractive information to the user every day. This method relies on pure labor to consume a lot of labor costs, on the other hand, it can't achieve personality. The effect of pushing a message is that the content of the manually edited message seen by different users is the same.

Summary of the invention

The present invention is directed to a method, apparatus, and storage medium for pushing messages to improve the above problems.

A first embodiment of the present invention provides a method for pushing a message, including:

And counting, according to the identity tag of the user in the pre-established user database, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the click rate of the user who receives the message;

Determining the contribution of the pushed message to the click rate based on the number of times the message is pushed and the click rate;

Determining a degree of matching between the user and the message based on the contribution;

And selecting, according to the matching degree, a corresponding preset number of messages to be pushed to the corresponding user.

Optionally, the corresponding preset number of messages are selected and sent to the corresponding user according to the matching degree from the largest to the smallest, or the preset number of messages are randomly selected and pushed to the corresponding user based on the matching degree greater than the preset threshold. .

The user in the pre-established user library is a user to be pushed, and each user information recorded in the user library includes one or more identity tags, where the identity tags are used to indicate user characteristics, including But not limited to: gender, interest, hobbies, age, geography, education, majors, skills.

In an optional embodiment, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the user who receives the message are counted based on the identity tag of the user in the pre-established user library. In the step of clicking the rate of the message, the message in the preset message library is randomly pushed to some or all of the users in the user library that have not received the message based on the identity tag of the user in the pre-established user library. user.

The second embodiment of the present invention further provides an apparatus for pushing a message, including:

Processor;

A memory having stored thereon a computer program executable on the processor, the following steps being implemented when the processor executes the computer program:

Calculating, according to the identity tag of the user in the pre-established user library, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the click rate of the user who receives the message;

Optionally, when the processor executes the computer program, the method further includes: selecting a corresponding preset number of messages to be sent to the corresponding user according to the matching degree from the largest to the smallest, or for, based on being greater than a preset threshold, Matching degree, randomly selecting a preset number of messages to push to the corresponding user.

In an optional embodiment, the processor, when executing the computer program, further implements: pre-establishing a user library for a user to be pushed, and each user information recorded in the user library includes one or more identity tags. The identity tag is used to indicate the characteristics of the user, including but not limited to: gender, interests, hobbies, age groups, geography, education, majors, and skills.

In an optional embodiment, when the processor executes the computer program, the program in the preset message library is randomly pushed to the user library according to the identity tag of the user in the pre-established user library, and is not received. Some or all of the users who have passed the message.

Optionally, the processor calculates the contribution by using the following method:

Where ms _i,t represents the contribution of the message i pushed to the user having the identity tag t to the click rate mc _i,t of the user clicking on the message i;

Mc _i,t represents the click rate, which is the ratio of the number of users who clicked on the message i to all users who pushed the message i to the user with the identity tag t and the number of all users who pushed the message i to the user with the identity tag t ;

Mp _i,t represents the number of times the message i was pushed to all users having the identity tag t;

M represents the number of messages in the preset message library;

T represents the number of different identity tags recorded in the user library.

Optionally, the processor calculates the matching degree by using the following method:

Where fit _u,i represents the degree of matching between the user u and the message i;

Um _u,i indicates whether the user u has received the message i, where um _u,i is 1 indicates that it has been received, and um _u,i is 0 indicates that it has not been received;

Ut _u,t indicates whether the identity tag t is included in one or more identity tags of the user u, where ut _{u, t} is 1 to include the identity tag t, ut _{u, and t} is 0 to indicate that it is not included;

Ms _i,t represents the contribution of the message i pushed to the user with the identity tag t to the click rate of the user clicking on the message i;

An embodiment of the present invention further provides a computer readable storage medium having stored thereon a computer program, the step of implementing the method for pushing a message when executed by a processor.

According to the method, device and storage medium for pushing a message according to the present invention, it is possible to automatically push different messages to different users, that is, to push messages conforming to their needs according to the interests, hobbies, features, etc. of the user, thereby realizing automatic personalized push messages. The effect is that the content of manually edited messages seen by different users is the same.

DRAWINGS

Figure 1 is a screenshot of an example of an existing message push;

2 is a flowchart of a method of pushing a message according to a first embodiment of the present invention;

3 is a flow chart of a method of pushing a message according to a second embodiment of the present invention;

4 is a schematic block diagram of an apparatus for pushing a message according to a third embodiment of the present invention;

FIG. 5 is a schematic block diagram of an apparatus for pushing a message according to a fourth embodiment of the present invention.

detailed description

The technical solutions in the embodiments of the present invention will be clearly and completely described in the following with reference to the embodiments of the present invention and the accompanying drawings. The components of the embodiments of the invention, which are generally described and illustrated in the figures herein, may be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the invention are not intended to be construed as All other embodiments obtained are within the scope of the invention.

2 is a flow chart of a method of pushing a message according to a first embodiment of the present invention. As shown in FIG. 2, the method of pushing a message according to the first embodiment of the present invention includes steps S1 to S4.

S1: Count the number of times the message in the preset message library is pushed to the corresponding user in the user library and the click rate of the user who receives the message according to the identity tag of the user in the pre-established user library. .

Generally, in order to implement an automatic personalized push message, a user library needs to be established in advance, and the user information of the plurality of messages to be pushed is saved in the user library, and the saved number of users and user information can be updated periodically. The user in the pre-established user library is a user to be pushed by the message, and each user information recorded in the user library includes one or more identity tags, and the identity tag is used to indicate the characteristics of the user, including but not Limited to: gender, interests, hobbies, age groups, geography, education, majors, skills.

User information can be collected by the user when registering a third-party application, or can be collected by other means, such as obtaining user information through questionnaires. When collecting user information, the more comprehensive and detailed the information is, the better. This allows each user information stored in the user library to include one or more identity tags. The identity tag is used to represent the characteristics of the user to lay the groundwork for subsequent personalized push messages, including but not limited to: gender, interests, hobbies, age groups, geography, education, majors, skills, and the like. Here, by way of example only, rather than exhaustive, other identification tags that indicate the characteristics of the user are all applicable to the method of pushing messages provided by the present invention.

In addition, the user information may further include: a user identifier (ID) for identifying different users; a message push result for recording a message identifier (ID) of the message that has been pushed to the user, the message identifier being used for Differentiate between different information. By message identification of the user information record, it is possible to know which messages are pushed to the user.

In an optional embodiment, a message push statistics list may be established, where the message push statistics list is used to collect statistics of a message pushed within a period of time, and the message push statistics list may include, but is not limited to, a message identifier (ID). , identity tag, number of pushes, click rate of the message, user ID (ID), etc.

The message identifier (ID) is used to distinguish information of different content.

The number of pushes is used to record the number of times a message has been pushed to multiple users with a certain identity tag. In addition, the same message will only be received once by the same user, that is, the same message will only be pushed once to the same user. Once a message has been pushed to a user, the message will no longer be pushed to the user. For example, a user A has two identity tags a and b. When the same message is pushed to the user with the identity tag a and the user with the identity tag b, the user A with the identity tags a and b will only receive Once, that is, when a message is pushed to a user with identity tag a, the user ID (ID) can be recorded in the statistics list to identify which users are pushed to a message. When the message is pushed to the user with the identity tag b, the push to the user who has received the message is prohibited. In addition to the method of recording the user identification (ID) in the statistical list, a push message and a user correspondence table may be separately established to record which users are sent to a message.

The click rate is based on the identity tag statistics, and the ratio of the number of users who clicked on the message to the number of all users having the identity tag among all users who have pushed a message to a user having an identity tag. E.g:

Where mc _i,t represents the click rate, and among all users who have pushed the message i to the user having the identity tag t, the number of users who clicked on the message i and the number of all users who sent the message i to the user having the identity tag t Ratio

U _i,t,d represents the number of users who have clicked on the message i among all users who have pushed the message i to the user having the identity tag t;

U _i,t,n represents the number of all users who have pushed message i to the user with identity tag t.

The message push statistics list can be, for example, as follows:

As can be seen from this example, the message 1 is pushed 1000 times to the user having the identity tag a in the user library, and the click rate of the user who receives the message 1 clicking the message 1 is 0.01; the message 1 is provided to the user library. The user of the identity tag b pushes 2000 times, the click rate of the user who receives the message 1 clicks the message 1 is 0.05; the message 2 is pushed 500 times to the user with the identity tag c in the user library, and the message 2 is received. The click rate of the user clicking on the message 2 is 0.01.

For the purpose of personalizing the push message, in the embodiment provided by the present invention, based on the identity tag, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the user who receives the message are counted. Click on the clickthrough rate of the message instead of based on user stats.

Of course, because the user information in the user library contains one or more identity tags, the corresponding user can be found through the identity tag. In order to quickly find the corresponding user, a push message and user correspondence table can also be established. E.g:

From this list, you can quickly get out which users are pushed to a message, and it is easy to update the message push results recorded in the user information in the user library.

S2: determining the contribution of the pushed message to the click rate based on the number of times the statistics-based message is pushed and the click rate.

Based on the number of times the statistics-based message is pushed and the click rate, the following method can be used to calculate the contribution of the pushed message to the click rate:

Mc _i,t represents the click rate, of all the users who have pushed the message i to the user with the identity tag t, the number of users who clicked on the message i and the number of all users who pushed the message i to the user with the identity tag t ratio;

M represents the number of messages in the preset message library;

In the above formula,

Indicates the average click rate for all messages in the preset message store to be pushed. With the average click rate as the reference value, the click rate of a message i is greater than the reference value, and the contribution value (contribution degree) of the message i to the user's click rate is positive, when the click rate of the message i is If it is less than the reference value, the contribution value (contribution) of the message i to the user's click rate is negative.

S3: Determine the degree of matching between the user and the message based on the contribution.

After obtaining the contribution, the following method is used to calculate the degree of matching between the user and the message:

The function of the formula is to calculate the degree of matching between a user u and a message i that it has not received. If the user u has received the message i, the matching degree is recorded as 0 because it is not necessary to repeatedly push the second message i to it.

Since the same message is only pushed once to the same user, in the above formula, the purpose of (1-um _u,i ) is to remove the user of the received message i, that is, the user and message that has received the message i. The degree of matching between i is recorded as 0. Thus, by calculating the sum of the contributions of the messages i received by other users having the same tag as the user u who has not received the message i, the contribution degree of the click rate of the message i, _{i, t} , as the user u and The degree of matching between messages i.

S4: Select a preset number of messages to be pushed to the corresponding user according to the matching degree according to a preset manner.

After the matching degree is obtained, the preset number of messages may be selected and pushed to the corresponding user according to the matching degree value according to a preset manner. In an optional embodiment, a preset number of messages may be randomly selected and pushed to the corresponding user based on the matching degree greater than the preset threshold. In order to prevent the user from being pushed too much in a short period of time and reduce the user experience, a threshold may be set in advance, and a preset number of messages are randomly selected from messages corresponding to the matching degree greater than or equal to the preset threshold. Push to the user, you can select 3-5 messages; or select a message corresponding to the maximum matching degree to push to the user. It is assumed that the maximum matching degree corresponds to multiple messages, and the multiple messages may be pushed to the user, or one or several messages may be randomly selected and pushed to the user.

In one embodiment, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the user receiving the message click on the message based on the identity tag of the user in the pre-established user library. In the step of clicking rate, based on the identity tag of the user in the pre-established user library, the message preset in the message library can be randomly pushed to a part of the user in the user library, for example, can be randomly pushed to the user library. Some or all of the users who have not received the message. That is, based on counting the number of times the message in the preset message library is pushed to the corresponding user in the user library and the user receiving the message clicking the click rate of the message, based on the identity tag of the user in the pre-established user library. The attribute randomly pushes the message in the preset message library to a part of the user's library with the identity tag, and can randomly push some or all of the users in the user library that have the identity tag but have not received the message. user. As the example above, when a message is sent to two or more users of different identity tags (such as identity tags a and b), the user who has the corresponding two or more different identity tags is After receiving the message for the first time, the message will not be received repeatedly. In this embodiment, the rule that the same message is only pushed to the same user is required. The advantage of this is that you can get click-through rate data for different messages for users with different identity tags.

In one embodiment, the content recorded in the user information of the user library is updated as follows:

Updating the identity tag when one or more identity tags included in the user information change;

When a new message is pushed to the user, the message push result contained in the user information is updated.

In one embodiment, the message push statistics list in the preset message library is updated as follows:

When the number of message pushes and the click rate change, the message push statistics list is updated.

In one embodiment, the push message and the user correspondence table are updated as follows:

When the push message and a message recorded in the user correspondence table are pushed to a user other than the push user recorded in the corresponding table, the push message and the user correspondence table are updated.

3 is a flow chart of a method of pushing a message according to a second embodiment of the present invention. As shown in FIG. 3, the method described in the second embodiment differs from the method described in the first embodiment only in that the preset mode is further defined in step S4, and the other steps S1-S3 and the corresponding embodiment are described. The technical solutions are exactly the same.

The method for pushing a message according to the second embodiment of the present invention includes the step S4 as follows:

S4: Select a corresponding preset number of messages to be sent to the corresponding user according to the matching degree from large to small.

That is, in order to realize that the pushed message is most likely to meet the user's needs, in another embodiment, after obtaining the matching degree between a user and each message received by the user, the selection is ranked in the descending order of the matching degree. A plurality of messages corresponding to the plurality of matching degrees are pushed to the user, for example, 3-5 messages may be selected; or a message corresponding to the maximum matching degree is selected and pushed to the user. If the maximum matching degree corresponds to multiple messages, the multiple messages may be pushed to the user, or one or several messages may be randomly selected and pushed to the user. It can be seen that the selection condition of the push message described in the second embodiment is that one or more messages with the greatest matching degree with the user are selected and pushed to the user.

According to the method for pushing a message of the present invention described in the above two embodiments, it is possible to automatically push different messages to different users, that is, to push messages conforming to their needs according to the user's interests, hobbies, features, etc., to realize automatic personalized push. The effect of the message.

4 is a schematic block diagram of an apparatus for pushing a message according to a third embodiment of the present invention. As shown in FIG. 4, the apparatus for pushing a message according to the third embodiment of the present invention includes:

a statistical unit, configured to count, according to the identity tag of the user in the pre-established user library, the number of times the message in the preset message library is pushed to the corresponding user in the user library, and the user who receives the message clicks the message Click rate

a contribution determining unit, configured to determine a contribution degree of the pushed message to the click rate based on a number of times of the statistical message push and the click rate;

a matching degree determining unit, configured to determine a degree of matching between the user and the message based on the contribution degree;

The pushing unit is configured to select a preset number of messages to be pushed to the corresponding user according to the matching degree in a preset manner.

Optionally, the identity tag is used to indicate characteristics of the user, including but not limited to: gender, interests, hobbies, age groups, regions, education, majors, and skills.

Optionally, the contribution determining unit is configured to calculate the contribution degree by using the following method:

M represents the number of messages in the preset message library;

Optionally, the matching degree determining unit is configured to calculate the matching degree by using the following method:

Um _u,i indicates whether user u has received message i, where um _u,i is 1 means received, um _u,i is 0 means no reception;

In an embodiment, the push unit is further configured to: according to the matching degree, select a corresponding preset number of messages to be sent to the corresponding user according to the matching degree. Or, based on the matching degree greater than the preset threshold, the preset number of messages are randomly selected and pushed to the corresponding user, for example, 3-5 messages are selected; or a message corresponding to the maximum matching degree is selected and pushed to the user. This is the same as the specific process described in the first embodiment and the second embodiment, and the detailed description thereof will not be repeated.

FIG. 5 is a schematic block diagram of an apparatus for pushing a message according to a fourth embodiment of the present invention. As shown in FIG. 5, the apparatus for pushing a message further includes:

a user library establishing unit, configured to pre-establish a user library for a user to be pushed by the message, where each user information recorded in the user library includes one or more identity tags; the identity tag is used to represent the characteristics of the user, including Not limited to: gender, interest, hobbies, age, geography, education, majors, skills.

The device for pushing a message may further include a pre-push message unit, configured to pre-push the message in the preset message library to the user library in advance based on the identity tag of the user in the pre-established user library before the statistic unit works. Some users, for example, can be randomly pushed to some or all of the users in the user library who have not received the message.

The working process and principle of each unit included in the apparatus for pushing a message described herein are the same as those described in the foregoing method embodiments, and the description will not be repeated here.

A person skilled in the art can clearly understand that for the convenience and brevity of the description, the specific working process of the device described above can refer to the corresponding process in the foregoing method embodiments, the examples and related descriptions in the foregoing method embodiments, The same applies to the working process of the interpretation device, and the description will not be repeated here.

According to the device for pushing a message according to the present invention, it is possible to automatically push different messages to different users, that is, to push messages conforming to their needs according to the interests, hobbies, features, and the like of the user, thereby realizing the effect of automatically and personalizedly pushing the messages.

The computer program product of the method for pushing a message provided by the embodiment of the present invention includes a computer readable storage medium storing program code, and the program code includes instructions for executing the method described in the foregoing method embodiment, and implementing the method. Refer to the method embodiment, and details are not described herein again.

The functions may be stored in a computer readable storage medium if implemented in the form of a software functional unit and sold or used as a standalone product. Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including The instructions are used to cause a computer device (which may be a personal computer, tablet, smartphone, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present invention. The foregoing storage medium includes various media that can store program codes, such as a USB flash drive, a removable hard disk, a read only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

An embodiment of the present invention further provides an apparatus for pushing a message, including:

Processor;

Calculating, according to the identity tag of the user in the pre-established user library, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the click rate of the user receiving the message to click the message;

The processor can also implement when executing the computer program:

Pre-establishing a user library for the user to be pushed, the user information recorded in the user library includes one or more identity tags; the identity tag is used to indicate the characteristics of the user, including but not limited to: gender, interest, Hobbies, age, geography, education, majors, skills.

The processor calculates the contribution using the following method:

M represents the number of messages in the preset message library;

The processor calculates the matching degree using the following method:

The processor can also implement when executing the computer program:

The message in the preset message library is preliminarily pushed to some or all of the users in the user library who have not received the message based on the identity tag of the user in the pre-established user library.

The processor can also implement when executing the computer program:

And selecting, according to the matching degree, a corresponding preset number of messages to be sent to the corresponding user, or for selecting a preset number of messages to be pushed to the corresponding user based on a matching degree greater than a preset threshold.

The above is only a specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of the invention should be determined by the scope of the appended claims.

Claims

A method of pushing a message, comprising:

Calculating, according to the identity tag of the user in the pre-established user library, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the click rate of the user receiving the message to click the message;

Determining the contribution of the pushed message to the click rate based on the number of times the message is pushed and the click rate;

Determining a degree of matching between the user and the message based on the contribution; and

And selecting, according to the matching degree, a corresponding preset number of messages to be pushed to the corresponding user.
The method according to claim 1, wherein the user in the pre-established user library is a user to push a message, and each user information recorded in the user library includes one or more identity tags, and the identity tag is used for Indicates the characteristics of the user, including but not limited to: gender, interests, hobbies, age groups, geography, education, majors, and skills.
The method according to claim 1, wherein in the step of determining the contribution of the pushed message to the click rate, the contribution is calculated using the following method:

Where ms i,t represents the contribution of the message i pushed to the user having the identity tag t to the click rate mc i,t of the user clicking on the message i;

Mc i,t represents the click rate, which is the ratio of the number of users who clicked on the message i to all users who pushed the message i to the user with the identity tag t and the number of all users who pushed the message i to the user with the identity tag t ;

Mp i,t represents the number of times the message i was pushed to all users having the identity tag t;

M represents the number of messages in the preset message library;

T represents the number of different identity tags recorded in the user library.
The method according to claim 1, wherein in the step of determining the degree of matching between the user and the message based on the contribution degree, the matching degree is calculated using the following method:

Where fit u,i represents the degree of matching between the user u and the message i;

Um u,i indicates whether the user u has received the message i, where um u,i is 1 indicates that it has been received, and um u,i is 0 indicates that it has not been received;

Ut u,t indicates whether the identity tag t is included in one or more identity tags of the user u, where ut u, t is 1 to include the identity tag t, ut u, and t is 0 to indicate that it is not included;

Ms i,t represents the contribution of the message i pushed to the user with the identity tag t to the click rate of the user clicking on the message i;

T represents the number of different identity tags recorded in the user library.
The method according to claim 1, wherein the number of times the message in the preset message library is pushed to the corresponding user in the user library and the user who receives the message are counted based on the identity tag of the user in the pre-established user library. In the step of clicking the click rate of the message, the message in the preset message library is randomly pushed to some or all of the users in the user library that have not received the message based on the identity tag of the user in the pre-established user library. user.
The method according to claim 1, wherein the step of selecting a corresponding preset number of messages to be sent to the corresponding user according to the matching degree comprises: selecting corresponding ones according to the matching degree from large to small A preset number of messages are pushed to the corresponding user, or based on a matching degree greater than a preset threshold, a preset number of messages are randomly selected and pushed to the corresponding user.
A device for pushing a message, comprising:

Processor;

A memory having stored thereon a computer program executable on the processor, the following steps being implemented when the processor executes the computer program:

Calculating, according to the identity tag of the user in the pre-established user library, the number of times the message in the preset message library is pushed to the corresponding user in the user library and the click rate of the user who receives the message;

Determining the contribution of the pushed message to the click rate based on the number of times the message is pushed and the click rate;

Determining a degree of matching between the user and the message based on the contribution;

And selecting, according to the matching degree, a corresponding preset number of messages to be pushed to the corresponding user.
The apparatus of claim 7 wherein said processor when said executing said computer program further implements:

Pre-establishing a user library for the user to be pushed, the user information recorded in the user library includes one or more identity tags; the identity tag is used to indicate the characteristics of the user, including but not limited to: gender, interest, Hobbies, age, geography, education, majors, skills.
The apparatus of claim 7, the processor calculating the contribution using the following method:

Where ms i,t represents the contribution of the message i pushed to the user having the identity tag t to the click rate mc i,t of the user clicking on the message i;

Mc i,t represents the click rate, which is the ratio of the number of users who clicked on the message i to all users who pushed the message i to the user with the identity tag t and the number of all users who pushed the message i to the user with the identity tag t ;

Mp i,t represents the number of times the message i was pushed to all users having the identity tag t;

M represents the number of messages in the preset message library;

T represents the number of different identity tags recorded in the user library.
The apparatus of claim 7, the processor calculating the degree of matching using the following method:

Where fit u,i represents the degree of matching between the user u and the message i;

Um u,i indicates whether the user u has received the message i, where um u,i is 1 indicates that it has been received, and um u,i is 0 indicates that it has not been received;

Ut u,t indicates whether the identity tag t is included in one or more identity tags of the user u, where ut u, t is 1 to include the identity tag t, ut u, and t is 0 to indicate that it is not included;

Ms i,t represents the contribution of the message i pushed to the user with the identity tag t to the click rate of the user clicking on the message i;

T represents the number of different identity tags recorded in the user library.
The apparatus of claim 7 wherein said processor when said executing said computer program further implements:

The message in the preset message library is preliminarily pushed to some or all of the users in the user library who have not received the message based on the identity tag of the user in the pre-established user library.
The apparatus of claim 7 wherein said processor when said executing said computer program further implements:

And selecting, according to the matching degree, a corresponding preset number of messages to be sent to the corresponding user, or for selecting a preset number of messages to be pushed to the corresponding user based on a matching degree greater than a preset threshold.
A computer readable storage medium having stored thereon a computer program, the program being executed by a processor to perform the steps of the method of any of claims 1-6.