CN104579912A - Method and device for data pushing - Google Patents
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- CN104579912A CN104579912A CN201310521660.XA CN201310521660A CN104579912A CN 104579912 A CN104579912 A CN 104579912A CN 201310521660 A CN201310521660 A CN 201310521660A CN 104579912 A CN104579912 A CN 104579912A
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Abstract
The invention discloses a method and a device for data pushing, relates to the field of Internet application, and can solve the problems that the normal operation of users is interfered and system resources are wasted because a server randomly sends push information to terminals. The method comprises the steps: obtaining a target user identification which is an online user identification in the logging status; obtaining the attribute information of the target user identification; determining target push information from a preset push information set according to the attribute information and operation record corresponding to the target user identification, wherein the relevance between the target push information and the operation record as well as the attribute information is high; sending the target push information to a log-in terminal with the target user identification. The method and the device are mainly applied to the process of pushing data from a network server to terminals.
Description
Technical field
The present invention relates to internet, applications field, particularly relate to a kind of method and device of data-pushing.
Background technology
Along with developing rapidly of the Internet, instant communication software is widely used.The service provider of instant chat software by network side server to the terminal pushed information using its instant communication software, to reach the object of giving notice to user.
Existing data-pushing mode is: when after the instant communication software in user's registration terminal, and server sends pushed information to terminal at random, and pushed information is advertising message, news information, time-frequency lastest imformation or system update information etc.Terminal, after receiving information, shows the information received.Wherein, server according to random algorithm, can send a kind of pushed information to terminal, and the targeted customer that also can provide terminal identifies ID and calculates at random, determines whether to send pushed information to terminal according to random result of calculation.
State in realization in the process of data-pushing, inventor finds that in prior art, at least there are the following problems: because network side server is at random to the pushed information that terminal sends, therefore when push information be not user need information time, the interference that user is normally used will be caused, also need the system resource consuming terminal to show these useless pushed information simultaneously, cause the waste of system resource.
Summary of the invention
The method of a kind of data-pushing provided by the invention and device, can solve because server sends to terminal the problem that pushed information causes interference and the system resource waste normally used user at random.
The invention provides a kind of method of data-pushing on the one hand, described method comprises:
Obtain targeted customer's mark, described targeted customer is designated the user ID that logging status is presence;
Obtain the attribute information of described targeted customer mark;
Identify corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determine target pushed information, wherein, the relevance of described target pushed information and described operation note and described attribute information is higher;
Described target pushed information is sent to the terminal logging in and have described targeted customer to identify.
On the other hand, present invention also offers a kind of device of data-pushing, described device comprises:
Acquiring unit, for obtaining targeted customer's mark, described targeted customer is designated the user ID that logging status is presence;
Described acquiring unit also for, obtain described targeted customer mark attribute information;
Determining unit, corresponding operation note is identified for the described attribute information that obtains according to described acquiring unit and described targeted customer, target pushed information is determined from default pushed information set, wherein, the relevance of described target pushed information and described operation note and described attribute information is higher;
Transmitting element, the described target pushed information for described determining unit being determined sends to the terminal logging in and have described targeted customer to identify.
The method of data-pushing provided by the invention and device, targeted customer's mark of the user that reaches the standard grade can be obtained, the attribute information identified according to targeted customer and targeted customer identify corresponding operation note, target pushed information is determined from default pushed information set, the relevance of this target pushed information and described operation note and described attribute information is higher, target pushed information is sent to the terminal logging in and have described targeted customer to identify.In prior art, send pushed information according to random algorithm or fixing transmission relation to terminal, the different pushed information that cannot adapt from user according to different user promotion, causes the interference normally used user, wastes system resource simultaneously.In the present invention, the relevance of target pushed information and described operation note and described attribute information is higher, therefore, it is possible to determine for the operation note of user and the attribute information of user ID the target pushed information that user may need, make user have higher probability to receive interested pushed information, avoid system resource waste.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart of the method for first data-pushing in the embodiment of the present invention;
Fig. 2 is the flow chart of the method for second data-pushing in the embodiment of the present invention;
Fig. 3 is the flow chart of the method for the 3rd data-pushing in the embodiment of the present invention;
Fig. 4 is the schematic diagram of a scene in the embodiment of the present invention;
Fig. 5 is the flow chart of the method for the 4th data-pushing in the embodiment of the present invention;
Fig. 6 is the schematic diagram of another scene in the embodiment of the present invention;
Fig. 7 is the flow chart of the method for the 5th data-pushing in the embodiment of the present invention;
Fig. 8 is the structural representation of the method for a data-pushing in the embodiment of the present invention;
Fig. 9 is the structural representation of the method for another data-pushing in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Embodiments provide a kind of method of data-pushing, described method is applied in network side server, and described network side server is for safeguarding the normal operation of instant communication software, and as shown in Figure 1, described method comprises:
Step 101, acquisition targeted customer mark, targeted customer is designated the user ID that logging status is presence.
Monitor by online, the off-line state of user ID pond to whole user ID and add up in network side server.User ID pond represents by the logging status of array to each user ID of " 0 " " 1 ", and " 0 " representative is rolled off the production line, and " 1 " representative is reached the standard grade.Only thinking that online user sends pushed information to reach, therefore needing by the mode traverse user such as training in rotation mark pond, so obtain the user ID that logging status is presence, i.e. targeted customer's mark.The time pushing through control poll incites somebody to action, and can send the time interval of pushed information.Be 1 constantly little when the time interval of poll, by every 1 hour, a pushed information is received for online user.
The attribute information of step 102, acquisition targeted customer mark.
The attribute information of targeted customer's mark, for representing that targeted customer identifies the attribute information of the user of representative, such as: age, city, place, birthday, job specification, hobby, network entry time etc.
Step 103, identify corresponding operation note according to attribute information and targeted customer, from default pushed information set, determine target pushed information, wherein, the relevance of target pushed information and operation note and attribute information is higher.
Wherein, operation note comprises at least one record following: web page browsing record, consumer record, time-frequency play record.
Network side server, except recording the attribute information of user ID, also records the operation note of user ID.By following three kinds of mode determination target pushed information:
1, identify corresponding operation note according to the relevance of described attribute information and described targeted customer, from default pushed information set, determine target pushed information.
Determine the contrast user ID that the correlation of the attribute information identified with targeted customer is high, then calculate the difference section of the operation note of contrast user ID and the operation note of targeted customer's mark, from this difference section, determine target pushed information.
2, identify the relevance of corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determine target pushed information.
Find out targeted customer and identify content corresponding to corresponding each operation note, then find out another content with this content with relevance, from default pushed information set, determine the pushed information corresponding with this another content.One is selected as target pushed information from many pushed information determined.
3, shared in each default pushed information according to the attribute information of targeted customer's mark ratio, determines that the entirety of each default pushed information pushes ratio, entirety is pushed the higher pushed information of ratio and be defined as target pushed information.
Find out the content that in default pushed information set, each default pushed information is corresponding, obtain whole user and record is browsed to every content, find out the user consistent with the attribute information of targeted customer's newspaper and to browse in record shared ratio browsing in record, obtain the propelling movement ratio that every attribute information is corresponding, again propelling movement ratio corresponding for every attribute information is carried out computing, obtain the entirety propelling movement ratio that default pushed information identifies for targeted customer.Default pushed information entirety being pushed ratio the highest is defined as target pushed information.
It should be noted that, the content described in the embodiment of the present invention, can be but be not limited in following data any one: video data, news data, commodity data.
Step 104, the terminal sending to login to have targeted customer to identify target pushed information.
Log in address according to targeted customer's mark, determine to log in the terminal that targeted customer identifies, send target pushed information to this terminal.
The method of the data-pushing that the embodiment of the present invention provides, targeted customer's mark of the user that reaches the standard grade can be obtained, the attribute information identified according to targeted customer and targeted customer identify corresponding operation note, target pushed information is determined from default pushed information set, the relevance of this target pushed information and described operation note and described attribute information is higher, target pushed information is sent to the terminal logging in and have described targeted customer to identify.In prior art, send pushed information according to random algorithm or fixing transmission relation to terminal, the different pushed information that cannot adapt from user according to different user promotion, causes the interference normally used user, wastes system resource simultaneously.In the present invention, the relevance of target pushed information and described operation note and described attribute information is higher, therefore, it is possible to determine for the operation note of user and the attribute information of user ID the target pushed information that user may need, make user have higher probability to receive interested pushed information, avoid system resource waste.
In use, often there will be following phenomenon: user on computers access of instant communicating software time, can pay close attention to and whether have the unprocessed informations such as message.After login a period of time, user will leave computer and have a rest, the logging status now shown in network side server is still presence, but now user leaves computer, if now send pushed information to user cannot be known by user immediately, and then reduce the instantaneity of promotion information.For this reason, the embodiment of the present invention additionally provides a kind of method of data-pushing, as illustrating method shown in Fig. 1, as shown in Figure 2, step 101, acquisition targeted customer mark, targeted customer is designated the user ID that logging status is presence, implements by following manner:
The logging status of each user ID in step 201, in real time detection user ID pond.
Step 202, when having the logging status of user ID to be converted to upper line states by off-line state in described user ID pond, obtain described logging status is switched to presence user ID by off-line state, described user ID is targeted customer's mark.
By detecting the logging status of each user ID, logging status is converted to upper line states user ID by off-line state can be obtained.Logging status is converted to by off-line state the state representation user that reaches the standard grade and just logs in, and now send information to the user ID detected, the user that can reach just logging in instant chat software sends PUSH message.
The method of the data-pushing that the embodiment of the present invention provides, can send pushed information to the user just logged in, and then improves the reading ratio of pushed information.
The embodiment of the present invention additionally provides a kind of method of data-pushing, as illustrating method shown in Fig. 1, step 103, identify corresponding operation note according to attribute information and targeted customer, target pushed information is determined from default pushed information set, wherein, the relevance of target pushed information and operation note and attribute information is higher, implements by any one in following three kinds of modes:
1, identify corresponding operation note according to the relevance of described attribute information and described targeted customer, from default pushed information set, determine target pushed information;
Or, 2, identify the relevance of corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determine target pushed information;
Or, 3, the ratio shared in each default pushed information according to the attribute information of targeted customer's mark, determine that the entirety of each default pushed information pushes ratio, entirety is pushed the higher pushed information of ratio and be defined as target pushed information.
As shown in Figure 3, mode 1 is implemented by following step:
Step 301, in user ID list, search the contrast user ID identifying with targeted customer and there is like attribute information.
User ID list comprises whole user ID, comprises the user ID of online user and the user ID of offline user.Having like attribute information is have the property value of part identical in attribute information.
Extract an attribute information of targeted customer's mark, in user ID list, search the contrast user ID identical with the attribute information extracted.Such as: the attribute information of extraction is the age, the age attribute value of targeted customer's mark is 27.In user ID list, search at least one contrast user ID that age attribute value is 27.
Further, multiple attribute informations of targeted customer's mark can be obtained, in user ID list, search the contrast user ID all identical with the multiple attribute informations extracted.Such as: the attribute information of extraction is age and sex, the age attribute value that targeted customer identifies is 27, sex is man.In user ID list, search that age attribute value is 27, sex is at least one contrast user ID of man.
The operation note set that step 302, acquisition contrast user ID are corresponding.
According to the internet records recorded in network side server, the operation note set of at least one operation note composition corresponding to each contrast user ID can be obtained.
Step 303, from this operation note set, search and be not included in targeted customer and identify at least one operation note in corresponding operation note set.
The contrast operation note set that obtains of user ID and targeted customer are identified corresponding operation note set compare, targeted customer can be included in and identify at least one operation note in corresponding operation note set.These be not included in targeted customer's at least one operation note identified in corresponding operation note set be possible the operation note paid close attention to by user.
Step 304, select target operation note from least one operation note.
Because pushed information is when terminal shows, once only shows one, therefore need select target operation note from least one operation note.Due to each operation note at least one operation note described all may pay close attention to by user, therefore concrete selection mode does not limit herein, such as: random selecting mode, select the highest operation note etc. of occurrence rate.
Step 305, the content corresponding according to object run record, select target pushed information from default pushed information set.
The body matter that the content that object run record is corresponding will represent for pushed information.Such as: if object run is recorded as shopping record, then purchase is the content that described object run record is corresponding.If object run is recorded as video tour record, then the video data browsed is the content that described object run record is corresponding.If object run is recorded as news browsing record, then the theme of this news or type are the content that described object run record is corresponding.
Below by an application scenarios, the method shown in Fig. 3 is described further:
As shown in Figure 4, user ID C is targeted customer's mark, and its age attribute value is 27 sex property values is female, and the operation note of its correspondence is shopping record, is specially and buys commodity C.User ID A and user ID B is had in user ID list, wherein: the age attribute value of user ID A is 27, sex property value is female, the operation note of its correspondence is for buying commodity A and commodity C, the age attribute value of user ID B is 29, sex property value is female, and the operation note of its correspondence is for buying commodity A and commodity C.Now by user ID all identical with age attribute value for sex property value user ID as a comparison.Because user ID A and user ID C has sex property value and age attribute value, therefore determine that user ID A is for contrast user ID (it is similar that user ID A and targeted customer identify C).The operation note of user ID A is for buying commodity A and commodity C, and the operation note of user ID C is for buying commodity C, therefore the operation note buying commodity A is defined as object run record.The default pushed information being used for describing commodity A is defined as target pushed information.
Except above-mentioned according to the attribute information of targeted customer's mark and the relevance determination target pushed information of the attribute information of contrast user ID, also can identify correlation determination target pushed information between pushed information corresponding to corresponding operation note and the default pushed information in default pushed information set according to targeted customer, as shown in Figure 5, mode 2 is implemented by following step:
Step 501, acquisition targeted customer identify corresponding operation note set.
Step 502, in default pushed information set, in search operation set of records ends corresponding to each operation note at least one first contrast pushed information.
The content corresponding according to operation note, determines the first contrast pushed information.The content that attribute information in the body matter of the first contrast pushed information is corresponding with operation note is all consistent.
Step 503, in default pushed information set, determine to contrast with find out each first that pushed information has a like attribute that at least one second contrasts pushed information.
The part attribute information that part attribute information and first in the body matter of the second contrast pushed information contrasts the body matter of pushed information is consistent.Such as: content corresponding to operation note is mobile phone A, and manufacturer's attribute of mobile phone A is manufacturer B, price attribute is 2000.From default propelling movement set, find out the pushed information that manufacturer's attribute is manufacturer B, price attribute is 2000 contrast pushed information as first.In order to improve accuracy, the kind of attribute information can also be increased, such as, except manufacturer's property value, price attribute value, also reference cell phone system property value, screen size property value etc.
Step 504, from least one second contrast pushed information, find out be not included in operation note set at least one the 3rd contrast pushed information.
Each second contrast pushed information is the information that user pays close attention to, therefore from least one second contrast pushed information, find out at least one the 3rd mode that adopts of contrast pushed information be not included in operation note set and can be but be not limited to random selecting mode etc.
Step 505, from least one the 3rd contrast pushed information select target pushed information.
Below by an application scenarios, the method shown in Fig. 5 is described further:
As shown in Figure 6, user ID C is targeted customer's mark, and the operation note of its correspondence is shopping record, and particular content is for buying commodity C.According to the content buying commodity C, can determine to contrast pushed information with first with same alike result information from default pushed information list, the body matter of this pushed information is commodity C.In default pushed information list, search at least one identical with manufacturer's property value of commodity C, price attribute value second contrast pushed information, suppose that the second body matter presetting pushed information now obtained is commodity B and commodity C, then be respectively two contrast pushed information of commodity B and commodity C from body matter and select one as the 3rd contrast pushed information, if body matter is the 3rd contrast pushed information of commodity B.3rd contrast pushed information is sent to terminal.
Further, below by an application scenarios, mode 3 is further illustrated:
Targeted customer mark attribute information comprise sex attribute information, age attribute information, Regional Property information, purchased item attribute information, be respectively the male sex, 23 years old, Guangdong, commodity C.Calculate the ratio that the body matter presetting pushed information corresponds to above-mentioned each attribute information respectively.If current preset pushed information has 2, be respectively commodity A and commodity B, then calculate respectively commodity A the male sex, 23 years old, Guangdong, commodity C clicking rate, statistics is as shown in table 1:
Table 1
| Attribute information | Property value | Clicking rate in commodity A | Clicking rate in commodity B |
| Sex | Man | 0.8718 | 0.1740 |
| Age | 23 | 0.2416 | 0.908 |
| Region | Guangdong | 0.413 | 0.553 |
| Shopping record | Commodity C | 0.1 | 0.03 |
Bayesian formula is pointed out: it is long-pending that the simultaneous probability of each independent event is proportional to each event occurrence rate.The clicking rate of attribute information each in table 1 in commodity A is multiplied, obtain the integrated pushing ratio 0.0087 of commodity A, in like manner obtain the integrated pushing ratio 0.0026 of commodity B, because 0.0087 is greater than 0.0026, therefore represent that the relevance that commodity A identifies targeted customer compared with commodity B is higher.Be that the default pushed information of body matter is defined as target pushed information by commodity A.
The method of the data-pushing that the embodiment of the present invention provides, can pass through three kinds of mode determination target pushed information, make the operation note of pushed information and user or attribute information have higher correlation, improves pushing efficiency.
The embodiment of the present invention additionally provides a kind of method of data-pushing, as illustrating method shown in Fig. 1, and step 104, the terminal sending to login to have described targeted customer to identify described target pushed information, implement by following manner:
If the quota amount of described target pushed information is greater than zero, then described target pushed information is sent to the terminal logging in and have described targeted customer to identify, described quota amount is used for the residue degree that described target pushed information sends;
According to the quantity forwarded of target pushed information, revise described quota amount.
If the quota amount of described target pushed information equals zero, then cancel the terminal described target pushed information being sent to and log in and have described targeted customer to identify, and redefining target pushed information, the target pushed information redefined is different from current target pushed information.If target pushed information cannot be redefined out, then cancel and send target pushed information to terminal.
The method of the data-pushing that the embodiment of the present invention also provides, by modifying to quota amount, can realize sending pushed information according to quota amount, and then ensureing that the same pushed information sent to each terminal can not exceed the scope of quota amount.
The embodiment of the present invention additionally provides a kind of method of data-pushing, as further illustrating method shown in Fig. 1, as shown in Figure 7, before step 104, the described terminal sending to login to have described targeted customer to identify described target pushed information, described method also comprises:
Step 701, obtain targeted customer and be identified at the quantity of the target pushed information received in Preset Time.
Preset Time and preset times can control net control side server sends number of times from target pushed information to terminal.Preset Time as 1 day, 5 days, 7 days, preset times as 1 time, 3 inferior.
If step 702 quantity is greater than preset times, then the terminal that cancelling has targeted customer to identify to login sends target pushed information.
The method of the data-pushing that the embodiment of the present invention provides, quantity that targeted customer is identified at the target pushed information received in Preset Time can be worked as when being greater than preset times, the terminal that cancelling has targeted customer to identify to login sends target pushed information, reduces the interference to user's normal running further.
The embodiment of the present invention additionally provides a kind of device of data-pushing, and described device is for performing the method shown in Fig. 1 to Fig. 7, and as shown in Figure 8, described device 81 comprises:
Acquiring unit 811, for obtaining targeted customer's mark, described targeted customer is designated the user ID that logging status is presence;
Described acquiring unit 811 also for, obtain described targeted customer mark attribute information;
Determining unit 812, corresponding operation note is identified for the described attribute information that obtains according to described acquiring unit 811 and described targeted customer, target pushed information is determined from default pushed information set, wherein, the relevance of described target pushed information and described operation note and described attribute information is higher;
Transmitting element 813, the described target pushed information for described determining unit 812 being determined sends to the terminal logging in and have described targeted customer to identify.
Further, as shown in Figure 9, described acquiring unit 811 comprises:
Detection sub-unit 8111, for detecting the logging status of each user ID in user ID pond in real time;
Obtain subelement 8112, when having the logging status of user ID to be converted to upper line states by off-line state for detecting when described detection sub-unit 8111 in described user ID pond, obtain described logging status is switched to presence user ID by off-line state, described user ID is targeted customer's mark.
Further, described determining unit 812 comprises:
First determines subelement 8121, for identifying corresponding operation note according to the relevance of described attribute information and described targeted customer, from default pushed information set, determines target pushed information;
Second determines subelement 8122, for identifying the relevance of corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determines target pushed information;
3rd determines subelement 8123, for the ratio that the attribute information identified according to targeted customer is shared in each default pushed information, determine that the entirety of each default pushed information pushes ratio, entirety is pushed the higher pushed information of ratio and be defined as target pushed information.
Further, described first determine subelement 8121 also for:
The contrast user ID identifying with described targeted customer and there is like attribute information is searched in user ID list;
Obtain the operation note set that described contrast user ID is corresponding;
From described operation note set, search and be not included in described targeted customer and identify at least one operation note in corresponding operation note set;
Select target operation note from least one operation note described;
The content corresponding according to described object run record, select target pushed information from default pushed information set.
Further, described second determine subelement 8122 also for:
Obtain described targeted customer and identify corresponding operation note set;
In default pushed information set, search at least one the first contrast pushed information in described operation note set corresponding to each operation note;
In described default pushed information set, determine to contrast with find out each described first that pushed information has a like attribute that at least one second contrasts pushed information;
From at least one second contrast pushed information described, find out at least one the 3rd contrast pushed information be not included in described operation note set;
Select target pushed information from least one the 3rd contrast pushed information described.
Further, described transmitting element 813 comprises:
Send subelement 8131, for when the quota amount of described target pushed information is greater than zero, described target pushed information is sent to the terminal logging in and have described targeted customer to identify, described quota amount is used for the residue degree that described target pushed information sends;
Amendment subelement 8132, for the quantity forwarded according to target pushed information, revises described quota amount.
Further, described acquiring unit 811 also for, obtain the quantity that described targeted customer is identified at the described target pushed information received in Preset Time;
Described amendment subelement 8132 also for, when the quantity that described acquiring unit 811 obtains is greater than preset times, the terminal that cancelling has described targeted customer to identify to described login sends described target pushed information.
Those skilled in the art can be well understood to, for convenience and simplicity of description, only be illustrated with the division of above-mentioned each functional module, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, internal structure by device is divided into different functional modules, to complete all or part of function described above.The system of foregoing description, the specific works process of device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.
Claims (14)
1. a method for data-pushing, is characterized in that, described method comprises:
Obtain targeted customer's mark, described targeted customer is designated the user ID that logging status is presence;
Obtain the attribute information of described targeted customer mark;
Identify corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determine target pushed information, wherein, the relevance of described target pushed information and described operation note and described attribute information is higher;
Described target pushed information is sent to the terminal logging in and have described targeted customer to identify.
2. method according to claim 1, is characterized in that, the step of targeted customer's mark of described acquisition online user, comprising:
The logging status of each user ID in real-time detection user ID pond;
When having the logging status of user ID to be converted to upper line states by off-line state in described user ID pond, obtain described logging status is switched to presence user ID by off-line state, described user ID is targeted customer's mark.
3. method according to claim 2, is characterized in that, the described operation note identifying correspondence according to described attribute information and described targeted customer, determines the step of target pushed information, comprising from default pushed information set:
Identify corresponding operation note according to the relevance of described attribute information and described targeted customer, from default pushed information set, determine target pushed information;
Or, identify the relevance of corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determine target pushed information;
Or the ratio shared in each default pushed information according to the attribute information of targeted customer's mark, determines that the entirety of each default pushed information pushes ratio, entirety is pushed the higher pushed information of ratio and be defined as target pushed information.
4. method according to claim 3, is characterized in that, the described relevance according to described attribute information and described targeted customer identify corresponding operation note, determine the step of target pushed information, comprising from default pushed information set:
The contrast user ID identifying with described targeted customer and there is like attribute information is searched in user ID list;
Obtain the operation note set that described contrast user ID is corresponding;
From described operation note set, search and be not included in described targeted customer and identify at least one operation note in corresponding operation note set;
Select target operation note from least one operation note described;
The content corresponding according to described object run record, select target pushed information from default pushed information set.
5. method according to claim 3, is characterized in that, the described relevance identifying corresponding operation note according to described attribute information and described targeted customer, determines the step of target pushed information, comprising from default pushed information set:
Obtain described targeted customer and identify corresponding operation note set;
In default pushed information set, search at least one the first contrast pushed information in described operation note set corresponding to each operation note;
In described default pushed information set, determine to contrast with find out each described first that pushed information has a like attribute that at least one second contrasts pushed information;
From at least one second contrast pushed information described, find out at least one the 3rd contrast pushed information be not included in described operation note set;
Select target pushed information from least one the 3rd contrast pushed information described.
6. method according to any one of claim 1 to 5, is characterized in that, the step of the described terminal described target pushed information being sent to login to have described targeted customer to identify, comprising:
If the quota amount of described target pushed information is greater than zero, then described target pushed information is sent to the terminal logging in and have described targeted customer to identify, described quota amount is used for the residue degree that described target pushed information sends;
According to the quantity forwarded of target pushed information, revise described quota amount.
7. method according to claim 6, is characterized in that, before the step of the described terminal sending to login to have described targeted customer to identify described target pushed information, described method also comprises:
Obtain the quantity that described targeted customer is identified at the described target pushed information received in Preset Time;
If described quantity is greater than preset times, then the terminal that cancelling has described targeted customer to identify to described login sends described target pushed information.
8. a device for data-pushing, is characterized in that, described device comprises:
Acquiring unit, for obtaining targeted customer's mark, described targeted customer is designated the user ID that logging status is presence;
Described acquiring unit also for, obtain described targeted customer mark attribute information;
Determining unit, corresponding operation note is identified for the described attribute information that obtains according to described acquiring unit and described targeted customer, target pushed information is determined from default pushed information set, wherein, the relevance of described target pushed information and described operation note and described attribute information is higher;
Transmitting element, the described target pushed information for described determining unit being determined sends to the terminal logging in and have described targeted customer to identify.
9. device according to claim 8, is characterized in that, described acquiring unit comprises:
Detecting unit, for detecting the logging status of each user ID in user ID pond in real time;
Obtain subelement, when having the logging status of user ID to be converted to upper line states by off-line state for detecting when described detecting unit in described user ID pond, obtain described logging status is switched to presence user ID by off-line state, described user ID is targeted customer's mark.
10. device according to claim 9, is characterized in that, described determining unit comprises:
First determines subelement, for identifying corresponding operation note according to the relevance of described attribute information and described targeted customer, from default pushed information set, determines target pushed information;
Second determines subelement, for identifying the relevance of corresponding operation note according to described attribute information and described targeted customer, from default pushed information set, determines target pushed information;
3rd determines subelement, the ratio that the attribute information for identifying according to targeted customer is shared in each default pushed information, determines that the entirety of each default pushed information pushes ratio, entirety is pushed the higher pushed information of ratio and be defined as target pushed information.
11. devices according to claim 10, is characterized in that, described first determine subelement also for:
The contrast user ID identifying with described targeted customer and there is like attribute information is searched in user ID list;
Obtain the operation note set that described contrast user ID is corresponding;
From described operation note set, search and be not included in described targeted customer and identify at least one operation note in corresponding operation note set;
Select target operation note from least one operation note described;
The content corresponding according to described object run record, select target pushed information from default pushed information set.
12. devices according to claim 10, is characterized in that, described second determine subelement also for:
Obtain described targeted customer and identify corresponding operation note set;
In default pushed information set, search at least one the first contrast pushed information in described operation note set corresponding to each operation note;
In described default pushed information set, determine to contrast with find out each described first that pushed information has a like attribute that at least one second contrasts pushed information;
From at least one second contrast pushed information described, find out at least one the 3rd contrast pushed information be not included in described operation note set;
Select target pushed information from least one the 3rd contrast pushed information described.
Device according to any one of 13. according to Claim 8 to 12, is characterized in that, described transmitting element comprises:
Send subelement, for when the quota amount of described target pushed information is greater than zero, described target pushed information is sent to the terminal logging in and have described targeted customer to identify, described quota amount is used for the residue degree that described target pushed information sends;
Amendment subelement, for the quantity forwarded according to target pushed information, revises described quota amount.
14. devices according to claim 13, is characterized in that, described acquiring unit also for, obtain the quantity that described targeted customer is identified at the described target pushed information received in Preset Time;
Described amendment subelement also for, when the quantity that described acquiring unit obtains is greater than preset times, the terminal that cancelling has described targeted customer to identify to described login sends described target pushed information.
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