CN110197387A - A kind of orientation launches the processing method and processing device of media information - Google Patents
A kind of orientation launches the processing method and processing device of media information Download PDFInfo
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- CN110197387A CN110197387A CN201810350530.7A CN201810350530A CN110197387A CN 110197387 A CN110197387 A CN 110197387A CN 201810350530 A CN201810350530 A CN 201810350530A CN 110197387 A CN110197387 A CN 110197387A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The embodiment of the invention provides the processing method and processing devices that a kind of orientation launches media information, it is related to Internet technical field, this method comprises: obtaining recipient's information that orientation launches media information respectively from each data source, media information orientation is then delivered to by each recipient according to recipient's information of acquisition.Then it is directed to each data source respectively, determines the specified operation that the recipient obtained from data source carries out media information.It is finally analyzed based on specified operation corresponding to data source, determines that data source for the feedback of specified operation, adjusts the recipient's information obtained from data source on this basis, to improve the accuracy that media information orientation is launched.Based on data source for the feedback of specified operation, obtain the contribution that each data source is done when orientation launches media information, further according to the Benefit share for determining that the corresponding media information of data source is launched is contributed, compared to the method for income mean allocation, reasonability is higher.
Description
Technical field
The present embodiments relate to the processing methods that Internet technical field more particularly to a kind of orientation launch media information
And device.
Background technique
Traditional media information, which launches (such as advertisement), to be launched according to pre-set content, and it is solid to launch content
Dispensing effect that is fixed and not having specific aim, therefore be not achieved.It is fixed since traditional media information launches the existing above problem
It comes into being to media information is launched, the purpose that directed media information is launched was realized in correct time, place, and media are believed
Breath, which is launched, arrives target user, to effectively prevent inefficient dispensing, promotes its rate of return on investment.The media launched for orientation
Information, it is also necessary to carry out various follow-up business based on result is launched, how technically meet the needs of these follow-up business, be
One problem in need of consideration.
Summary of the invention
The embodiment of the invention provides the processing method and processing devices that a kind of orientation launches media information, for obtaining media letter
The specified operation of the recipient of breath, so as to accurately complete the various feedback behaviors based on specified operation.
On the one hand, the embodiment of the invention provides the processing methods that a kind of orientation launches media information, this method comprises: from
Each data source obtains recipient's information that orientation launches media information, then according to recipient's information of acquisition, by institute respectively
It states media information orientation and is delivered to each recipient.Then it is directed to each data source respectively again, determines from the data source
The specified operation that the recipient of acquisition carries out the media information.Finally it is based on specified operation corresponding to the data source
It is analyzed, determines that the data source is directed to the feedback of the specified operation.It is thrown due to from each data source, obtaining orientation respectively
Put recipient's information of media information, rather than from single data source obtain recipient's information, therefore obtain recipient with
The media information that orientation is launched more matches, so as to improve the precision that media information orientation is launched.By corresponding to data source
Specified operation is analyzed, determine data source for the feedback of specified operation, adjusts obtain from data source on this basis
Recipient's information can improve the accuracy that media information orientation is launched.Secondly, the feedback of specified operation is directed to according to data source,
The contribution that recipient provided by available each data source is done when orientation launches media information, may further be according to tribute
The Benefit share that the corresponding media information of determining data source is launched is offered, compared to the method for income mean allocation, reasonability is more
It is high.
In a possible design, from each data source, recipient's information that orientation launches media information is obtained respectively
Process specifically include: first obtain orientation launch media information recipient multiple attribute tags, then to the multiple
Attribute tags carry out the logical relation that logical operation determines the multiple attribute tags, obtain respectively from each data source again later
Meet recipient's information of the logical relation.Due to determining that orientation launches the reception of media information according to the attribute of media information
Multiple attribute tags of side, and the progress logical operation of multiple attribute tags is determined into corresponding logical relation, therefore meet logic pass
The media information that the recipient of system launches with orientation can be corresponding well, to improve precision and effect that media information orientation is launched
Fruit.Secondly, recipient's information of the logical relation is determined for compliance with from each data source according to the logical relation of multiple attribute tags,
Improve the efficiency that recipient's information is obtained from each data source.
In a possible design, the recipient that the determination is obtained from the data source is to the media information institute
The process of the specified operation carried out specifically includes: the recipient couple obtained from each data source is stored using the first bitmap BITMAP
The specified operation and the recipient's information obtained from each data source that the media information is carried out, are deposited using the 2nd BITMAP
The recipient's information obtained from the data source is stored up, then takes intersection true first BITMAP and the 2nd BITMAP
The specified operation that the fixed recipient obtained from the data source carries out the media information.It is stored and is received using BITMAP
Side's specified operation and recipient's information that media are carried out, can effectively save stored memory, secondly by BITMAP into
Row logical operation determines the specified operation that the recipient obtained from any one data source carries out media information, can improve
Determine the efficiency of the specified operation of each data source.
In a possible design, the media information is advertisement, the specified operation include it is following any or
Person's any combination: exposing operation, clicking operation, forwarding operation, collection operation and comment operation.By being obtained to from data source
Recipient's exposure that advertisement is carried out or click analyze, can determine the dispensing effect for the advertisement that orientation is launched,
It can also determine that recipient provided by data source launches the contribution done when advertisement in orientation, advertisement orientation is adjusted with this and is thrown
The strategy put promotes the effect that advertisement orientation is launched.Secondly, based on recipient provided by data source when orientation launches advertisement
The contribution done can determine the Benefit share of each data source, and Benefit share is reasonable in raising advertisement orientation launch process
Property.
On the one hand, the embodiment of the invention provides the processing unit that a kind of orientation launches media information, which includes:
Module is obtained, for from each data source, obtaining recipient's information that orientation launches media information respectively.
Media information orientation is delivered to each recipient for recipient's information according to acquisition by putting module.
Processing module determines the recipient obtained from the data source to institute for being directed to each data source respectively
State the specified operation that media information is carried out.
Analysis module determines the data source needle for analyzing based on specified operation corresponding to the data source
To the feedback of the specified operation.
In a possible design, the acquisition module is specifically used for:
Obtain multiple attribute tags that orientation launches the recipient of media information；
The logical relation that logical operation determines the multiple attribute tags is carried out to the multiple attribute tags；
Obtain the recipient's information for meeting the logical relation respectively from each data source.
In a possible design, the processing module is specifically used for:
The media information is carried out using the recipient that the first bitmap BITMAP storage is obtained from each data source
Specified operation and the recipient's information obtained from each data source；
The recipient's information obtained from the data source is stored using the 2nd BITMAP；
Intersection is taken to determine the recipient obtained from the data source the first BITMAP and the 2nd BITMAP
The specified operation that the media information is carried out.
In a possible design, the media information is advertisement, the specified operation include it is following any or
Person's any combination: exposing operation, clicking operation, forwarding operation, collection operation and comment operation.On the other hand, the present invention is implemented
Example provides a kind of terminal device, including at least one processing unit and at least one storage unit, wherein the storage
Unit is stored with computer program, when described program is executed by the processing unit, so that processing unit execution is above-mentioned
The step of any one the method.
Another aspect, the embodiment of the invention provides a kind of computer-readable medium, being stored with can be held by terminal device
Capable computer program, when described program is run on the terminal device, so that the terminal device executes any of the above-described institute
The step of stating method.
In the embodiment of the present invention, due to launching multiple attribute tags of recipient of media information and right by obtaining orientation
Multiple attribute tags carry out logical operations and determine the logical relation between multiple attribute tags, and logic-based relationship is from each data
Source obtains recipient's information, rather than determines recipient's information by single rule, therefore what the recipient and orientation obtained launched
Media information more matches, to improve the precision that media information orientation is launched.By to data source it is corresponding it is specified operate into
Row analysis determines that data source for the feedback of specified operation, adjusts the recipient's information obtained from data source on this basis,
It can be further improved the accuracy that media information orientation is launched.Secondly, can be obtained according to data source for the feedback of specified operation
The contribution done to recipient provided by each data source when orientation launches media information may further be determined according to contribution
The Benefit share that the corresponding media information of data source is launched, compared to the method for income mean allocation, reasonability is higher.Using
The specified operation and recipient's information that BITMAP storage recipient carries out media, and BITMAP progress logical operation is true
On the one hand the fixed corresponding specified operation of any one data source can reduce stored memory, on the other hand can improve and determine arbitrarily
The efficiency of the corresponding specified operation of one data source.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill in field, without any creative labor, it can also be obtained according to these attached drawings
His attached drawing.
Fig. 1 a is a kind of system architecture diagram provided in an embodiment of the present invention；
Fig. 1 b is the structural schematic diagram that a kind of media information provided in an embodiment of the present invention launches side；
Fig. 2 is the flow diagram for the processing method that a kind of orientation provided in an embodiment of the present invention launches media information；
Fig. 3 is a kind of flow diagram of method for obtaining recipient's information provided in an embodiment of the present invention；
Fig. 4 is a kind of logical relation arborescence of attribute tags provided in an embodiment of the present invention；
Fig. 5 is a kind of logical relation arborescence of attribute tags provided in an embodiment of the present invention；
Fig. 6 is a kind of schematic diagram of the selection interface of logical relation provided in an embodiment of the present invention；
Fig. 7 is a kind of specified flow diagram for operating the method for determination provided in an embodiment of the present invention；
Fig. 8 is a kind of BITMAP operation schematic diagram provided in an embodiment of the present invention；
Fig. 9 is a kind of schematic diagram of server cluster load balancing provided in an embodiment of the present invention；
Figure 10 is a kind of flow diagram of the Benefit share of determining data source provided in an embodiment of the present invention；
Figure 11 is the structural schematic diagram for the processing unit that a kind of orientation provided in an embodiment of the present invention launches media information；
Figure 12 is a kind of structural schematic diagram of terminal device provided in an embodiment of the present invention.
Specific embodiment
In order to which the purpose of the present invention, technical solution and beneficial effect is more clearly understood, below in conjunction with attached drawing and implementation
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only used to explain this hair
It is bright, it is not intended to limit the present invention.
Herein, it is to be understood that any number of elements in attached drawing be used to example rather than limit and it is any
Name is only used for distinguishing, without any restrictions meaning.In order to facilitate understanding, below to involved in the embodiment of the present invention
Noun explains.
Data management platform: (Data Management Platform, abbreviation DMP) carries out the multiparty data of dispersion
Unified technology platform is included in integration, and these data are standardized and are segmented, and user is allowed these can be segmented result
Push the platform in interactive marketing environment to.
Crowd's packet: one group of recipient's logo collection to condense together by certain standard, wherein recipient, which identifies, to be
Network identification card (Virtual Identity Electronic Identification, abbreviation VIEID), advertisement identifier
The account etc. registered on (Identifier For Advertising, abbreviation IDFA), application program.For example, meet
Like the QQ account set of this feature of automobile.
Orientation is launched: being launched corresponding media information for specific crowd, is launched such as the crowd of hobby automobile
Automotive advertising.
Fig. 1 a illustrates a kind of applicable system architecture schematic diagram of the embodiment of the present invention, as shown in Figure 1a, this hair
The applicable system architecture of bright embodiment includes that media information provides side 110, media information launches side 120, data source 130 and matchmaker
Body information receiving side 140.
It is the electronic equipment for having network communications capability that media information, which provides side 110, which can be intelligent hand
Machine, tablet computer or portable personal computer etc..The user for needing to launch media information can provide side in media information
Media information is opened on 110 and launches the webpage that side 120 provides, and then input medium information is submitted, and media information provides side 110 will
Media information is sent to media information by network and launches side 120, wherein media information includes advertisement, video, news, micro-
Win etc..Media information provides side 110 and media information launches side 120 and passes through wireless network connection.Optionally, media information mentions
Launching side 120 for side 110 and media information can be located in same system, can be two independent systems.
It is the processing unit that orientation launches media information that media information, which launches side 120, and it is one that media information, which launches side 120,
The server cluster or cloud computing center of server or several servers composition.Media information launches side 120 and receives media letter
Breath provides the media information that side 110 is sent, and then obtains orientation from each data source 130 according to the attribute of media information and launches matchmaker
Recipient's information of body information, wherein data source 130 is to provide the platform of recipient's information, which can be a service
The server cluster or cloud computing center of device or several servers composition.Media information launches side 120 and each data source 130
Pass through wireless network connection.Media information launches side 120 according to recipient's information later, and media information orientation is delivered to media
Information receiving side 140.Media information receiving side 140 is the electronic equipment for having network communications capability, which can be
Smart phone, tablet computer or portable personal computer etc..Media information launches side 120 and media information receiving side 140
Pass through wireless network connection.After media information receiving side 140 receives media information, specified operation is carried out to media information, so
Afterwards by the relevant information of specified operation be sent to media information launch side 120, specify operation include exposing operation, clicking operation,
Any combination etc. between forwarding operation, collection operation, comment operation and above-mentioned various operations, wherein clicking operation can
To include that effectively click and conversion operation, effective click enters the media information dispensing page for user's click media information and in matchmaker
Body information launches page residence time and is greater than preset threshold, and conversion operation is to produce actual gain after clicking media information.
It include recipient's information and specified operation in the relevant information of specified operation.Media information launches side 120 to the finger of data source
Fixed operation analyze determining data source for the feedback of specified operation, and it is anti-that feedback can be the avail information for data source
Feedback is also possible to feed back for recipient's information of data source.
Further, in the system architecture diagram shown in Fig. 1 a, media information launches structural schematic diagram such as Fig. 1 b of side 120
Shown, it includes: media information jettison system 121 and DMP122, the processing unit in DMP122 which, which launches side 120,
The corresponding data source 130 of media information is determined according to the attribute of media information, then obtains media information from the data source 130
Recipient's information forms the corresponding crowd of the media information according to the recipient's information obtained from data source and wraps, and crowd is wrapped
It is corresponding with media information to be stored in storage unit.Media information launches side 120 when orientation launches media information, and media information is thrown
Place system 121 obtains the media information for needing to launch and the corresponding crowd's packet of the media information from the storage unit of DMP122
And it saves.When media information jettison system 121 receives the request of data of media information receiving side 140, media information is launched
Dispensing engine in system 121 identifies the crowd that inquiry saves according to the recipient carried in request of data and wraps, if wrapping in crowd
In inquire matched recipient mark, which is thrown to media information receiving side by media information jettison system 121
140, the media information is not otherwise launched to media information receiving side 140.Media information receiving side 140 detects user to the matchmaker
After body information has carried out specified operation, the relevant information of specified operation is sent to DMP122, DMP122 is determined from the data source 130
The specified operation that the recipient of middle acquisition carries out media information is then based on specified operation corresponding to the data source 130
It is analyzed, determines the data source 130 for the feedback of specified operation.
In a kind of possible embodiment, media information dispensing side 120 can be obtained from each data source 130 in advance to be connect
Debit's information, and recipient's information of data source 130 and data source 130 correspondence is stored in DMP122, then periodically from each
Recipient's information of update is obtained in data source 130 and updates DMP122.Media information launches side 120 and needs to orient dispensing media
When information, media information jettison system 121 obtains recipient's information of data source 130 directly from DMP122.
In alternatively possible embodiment, when media information launches the needs orientation dispensing media information of side 120, media
Information jettison system 121 obtains corresponding recipient's information from each data source 130.
Optionally, above-mentioned wireless network or cable network use standard communication techniques and/or agreement.Network be usually because
Special net, it may also be any network, including but not limited to local area network (Local Area Network, LAN), Metropolitan Area Network (MAN)
(Metropolitan Area Network, MAN), wide area network (Wide Area Network, WAN), mobile, wired or nothing
Any combination of gauze network, dedicated network or Virtual Private Network).
The structural schematic diagram of side, the present invention are launched based on media information shown in system architecture diagram shown in Fig. 1 a and Fig. 1 b
Embodiment provides a kind of process of the processing method of orientation dispensing media information, and the process of this method can launch matchmaker by orientation
The processing unit of body information executes, as shown in Figure 2, comprising the following steps:
Step S201 obtains recipient's information that orientation launches media information from each data source respectively.
Data source is to provide the platform of recipient's information, which passes through the search behavior to recipient, browsing behavior, purchase
The data such as behavior, social networks are bought to carry out analyzing determining recipient's information.Data source can be first party platform, for example automobile is wide
Accuse corresponding automobile vendor's platform, be also possible to third-party platform, for example, Baidu, Tencent's news, Tencent's video, Taobao, Jingdone district,
Sina weibo etc. can launch side with media information, for example media information is launched side and can be launched same media information in the past
The used crowd's packet of institute is used as recipient's information.Recipient's information includes recipient's mark, recipient's attribute tags etc., and one
Recipient's information only includes recipient's mark, but may include one or more attribute tags.Recipient can be
Single user is also possible to user group etc..
Recipient's information is illustrated below, sets data source as Tencent's news, (QQ number code is according to user A
123456) often attribute tags " basket ball fan " can be added to user A in Tencent's news browsing basketball race news, according to
User A often can add attribute tags " automotive hobbyist " to user A in Tencent's news browsing Automotive News, in conjunction with above-mentioned two
A behavioural habits, which can analyze, show that user A is boy student, therefore can also add attribute tags " male ", then user A is as reception
Recipient's information of side are as follows: recipient's mark: QQ number code 123456, recipient's attribute tags: " basket ball fan " " automobile hobby
Person " " male ".Optionally, for the attribute of further accurate description user A, each attribute tags of user A can be carried out
Logical operation determines corresponding logical relation, for example above three label is carried out or operation determines logical relation: basketball hobby
Person (OR) automotive hobbyist (OR) male.
Since media information is that orientation is thrown to each recipient, therefore the selection of each recipient will affect media information and determine
To the precision of dispensing, in order to improve the accuracy that orientation launches media information, the embodiment of the present invention provides a kind of according to attribute mark
The method that the logical relation of label obtains recipient's information from each data source is said using schematical embodiment below
It is bright, as shown in Figure 3, comprising the following steps:
Step S301 obtains multiple attribute tags that orientation launches the recipient of media information.
After media information dispensing flanks and receives media information, it is first determined orientation launches the attribute information of media information, so
Multiple attribute tags that orientation launches the recipient of media information are obtained according to the attribute information that orientation launches media information afterwards.It connects
The attribute tags of debit can be customized by the user, and can also be obtained from each data source.
In a kind of possible embodiment, media information is automotive advertising, and this automobile is designed for young woman,
The attribute information that then can tentatively determine the automotive advertising includes automobile, women, youth.Since automotive advertising orientation is delivered to
Hobby automobile and have a dispensing effect that the female consumer of certain consuming capacity can be only achieved, therefore from data source Tencent news
With the following attribute tags that recipient is obtained in Taobao: automotive hobbyist, 20 years old to 40 years old, women, middle high consumption it is horizontal,
In, obtain attribute tags from data source Tencent news: automotive hobbyist, 20 years old to 40 years old obtain from data source Taobao and belong to
Property label: women, middle high consumption are horizontal.
In alternatively possible embodiment, media information is football race news, then can tentatively determine the foot
The attribute information of ball match thing news includes sport, football race.Since football race news orientation is pushed to the male of hobby football
Property the click volume that could obtain, therefore the following attribute tags of recipient are obtained from data source Tencent news and Tencent's video:
Football fan, sports enthusiast, male, wherein obtaining attribute tags from data source Tencent news: football fan, from number
According to obtaining attribute tags in source Tencent video: sports enthusiast, male.
Step S302 carries out the logical relation that logical operation determines multiple attribute tags to multiple attribute tags.
Since single attribute tags can only represent the attribute of one aspect, the whole of recipient cannot be expressed well and is belonged to
Property, therefore needing to carry out multiple attribute tags logical operation, wherein logical operator includes logical AND AND, logic or OR, patrols
Collect non-NOT, intersection ∩, union ∪ etc..
For example multiple attribute tags of the recipient of automotive advertising can be subjected to logical operation and determine following logical relation:
High consumption is horizontal in automotive hobbyist (OR) women (AND) 20 years old to 40 years old (OR), in order to more clearly indicate each attribute tags
Between logical relation and the corresponding data source of each attribute tags, the embodiment of the present invention a kind of logic of attribute tags is provided
Relationship arborescence, the corresponding arborescence of above-mentioned logical relation are as shown in Figure 4.
Multiple attribute tags of the recipient of football race news can for another example be carried out to logical operation and determine following patrol
The relationship of collecting: football fan (OR) male (OR) sports enthusiast, the corresponding arborescence of the logical relation are as shown in Figure 5.
Step S303 obtains the recipient's information for meeting logical relation respectively from each data source.
It can be index with determining logical relation, from each number after the logical relation for determining multiple attribute tags
Meet recipient's information of logical relation according to acquisition in source.
For example data source includes Tencent's news, Taobao, respectively according to the corresponding logical relation of automotive advertising from above-mentioned data
In source obtain meet the logical relation recipient's information it is as shown in table 1:
Table 1.
| Data source | Recipient identifies (IDFA) | Recipient's attribute tags |
| Tencent's news | 1234abcd | Automotive hobbyist (AND) 20 years old to 40 years old |
| Tencent's news | 6534abef | Automotive hobbyist (AND) 20 years old to 40 years old |
| Taobao | 1245abcd | High consumption is horizontal in women (AND) |
| Taobao | 4545cdcd | High consumption is horizontal in women (AND) |
Be stored in DMP corresponding with automotive advertising content is wrapped using recipient's information in table 1 as crowd.
For another example, data source includes Tencent's news and Tencent's video, is closed respectively according to the corresponding logic of football race news
Recipient's information that system's acquisition from above-mentioned data source meets the logical relation is as shown in table 2:
Table 2.
| Data source | Recipient identifies (QQ number code) | Recipient's attribute tags |
| Tencent's news | 12345612 | Football fan |
| Tencent's news | 65341221 | Football fan |
| Tencent's video | 56454512 | Sports enthusiast (OR) male |
| Tencent's video | 11151234 | Male |
Be stored in DMP corresponding with football race news is wrapped using recipient's information in table 2 as crowd.
Optionally, logical relation can be by between data source, multiple attribute tags of recipient and multiple attribute tags
Media information, which provides side, to be launched in media information carries out selection determination in the selection interface that side provides according to actual needs, can also be with
Selection is carried out according to the demand that media information provides side by media information dispensing lateral root to determine.Specifically, media information is launched side and is mentioned
The selection interface of confession as shown in fig. 6, it will be appreciated from fig. 6 that media information side is provided or media information launch the data source that side selects for
Data source A, data source B and data source C, the attribute tags of selection include attribute tags A1, attribute tags A2, attribute tags
A3, attribute tags B1, attribute tags B2, attribute tags C1, attribute tags C2, between the attribute tags selected logical relation for
(A1∪A2∪A3)∩(B1-B2)∩(C1∪C2)。
Attribute information due to launching media information according to orientation obtains the multiple of the recipient of orientation dispensing media information
Attribute tags are carried out the logical relation that logical operation determines multiple attribute tags to multiple attribute tags, are then patrolled with determining
The recipient's information and orientation throwing for obtaining the recipient's information for meeting logical relation based on the relationship of collecting from data source, therefore obtaining
Correspondence can be matched by putting media information, to improve the accuracy that orientation launches media information.
Media information orientation is delivered to each recipient according to recipient's information of acquisition by step S202.
The media information jettison system that media information launches in side obtains media information from DMP and orientation launches media
Then media information orientation is delivered to each recipient by recipient's information of information.Optionally, media information jettison system will
The dispensing media that media information orientation is delivered to each recipient can be all kinds of websites or APP, for example, wechat, QQ, Taobao,
Baidu, Tencent's news, Tencent's video etc..
In a kind of possible embodiment, when launching automotive advertising by wechat circle of friends, media information jettison system
Crowd's packet that automotive advertising content and automotive advertising orientation are launched is obtained from DMP, is then prepared advertising and is launched waiting and protect
It deposits.Wechat platform is when receiving user and refreshing the request of circle of friends, the user identifier that will carry in the request for refreshing circle of friends
It is sent to media information jettison system, the dispensing engine in media information jettison system is inquired automotive advertising according to user identifier and determined
It is wrapped to the crowd of dispensing, judges whether the user identifier matches with recipient's mark in crowd's packet, if matching, wide by automobile
It accuses content and is sent to wechat platform, then given the circle of friends content push that the automotive advertising is requested together with user by wechat platform
User.If mismatching, returns and respond to wechat platform, the circle of friends content that wechat platform requests user without ad data
It is pushed to user, to realize that the orientation of advertisement is launched, improves the effect that advertisement is launched.
In alternatively possible embodiment, when Tencent's news platform pushes football race news, media information is launched
System obtains crowd's packet that football race news and football race news orientation are launched from DMP, and media information is launched at this time
System and DMP can be the news jettison system and news DMP of Tencent's news platform itself.Tencent's news platform receives
When user checks the request of entertainment news, the user identifier carried in the request for checking entertainment news, media jettison system are obtained
In dispensing engine the reception in user identifier crowd whether corresponding with football race news packet is inquired according to user identifier
Side mark matching, if matching, by user request entertainment news content push to user, while using football race news as
Associated recommendation news is shown.If mismatching, by the entertainment news content push of user's request to user, to realize news
Orientation launch, to user browse news offer convenience.
Step S203, respectively for each data source determine the recipient that is obtained from data source to media information institute into
Capable specified operation.
After media information receiving side is by launching media receiver to media information, the corresponding user's meeting of media information receiving side
Specified operation is carried out to media information, specified operation is illustrated below, for example, media information jettison system pass through it is micro-
After automotive advertising is thrown to the wechat circle of friends of user by letter platform, user sees the automotive advertising when checking circle of friends, this
When can be assumed that the user has carried out exposing operation to automotive advertising.If user after seeing the automotive advertising, clicks the vapour
Vehicle advertisement, at this time it can be assumed that the user has carried out clicking operation to automotive advertising, also it can be assumed that the user is to automotive advertising
Exposing operation and clicking operation are carried out.Specifically, if user clicks automotive advertising and enters the automotive advertising page, 15s has been used
The full content for having browsed automotive advertising is then recognized since user is more than preset threshold 10s in automotive advertising page residence time
The fixed user has carried out effective click to automotive advertising；If user, which clicks automotive advertising, enters the automotive advertising page, and from vapour
The purchase link that vehicle advertisement page provides has purchased this automobile, then assert that the user has carried out conversion operation to automotive advertising.
If user is after clicking the automotive advertising, interested in the automobile in the automotive advertising, since door is contained in the advertisement simultaneously
Shop address, therefore the user has collected the automotive advertising, at this time it can be assumed that the user has carried out clicking operation to the automotive advertising
It is operated with collection.If user is after clicking the automotive advertising, it is believed that friend may be interested in the automobile, so that the automobile is wide
The friend for being transmitted to oneself is accused, at this time it can be assumed that the user has carried out clicking operation to automotive advertising and forwarding operates.If
User has delivered comment after clicking the automotive advertising, in the comment area of automotive advertising, at this time it can be assumed that the user is to automobile
Advertisement has carried out clicking operation and comment operation.
Optionally, media are launched and the Software Development Kit (Software that side provides is launched by media information
Development Kit, abbreviation SDK) and application programming interface (Application Programming
Interface, abbreviation API) the specified operation that media information receiving side carries out media information is monitored, then by specified operation
Relevant information be sent to media information launch side.Media information launches side and the relevant information of operation is specified to determine based on the received
The specified operation that the recipient obtained from each data source carries out media information.
In a kind of possible embodiment, wechat platform is monitoring the corresponding media information receiving side of user A to vapour
When vehicle advertisement has carried out exposing operation, the relevant information of exposing operation is sent to media information and launches side, the phase of exposing operation
Closing information includes: that user A is identified as 1234abcd, specified operation is exposing operation.Media information is launched lateral root and is identified according to user A
Inquiry table 1 determines that the corresponding data source of user A is Tencent's news, i.e., the user A obtained from data source Tencent news is to vapour
Vehicle advertisement has carried out exposing operation.It is possible to further determine all recipients obtained from data source Tencent news to vapour
The exposing operation that vehicle advertisement is carried out.Based on above-mentioned same method, it can also determine and obtain from data source Tencent news
Other specified operations that all recipients carry out automotive advertising, details are not described herein again.
In alternatively possible embodiment, Tencent's news platform is monitoring the corresponding media information reception of user B
When side has carried out clicking operation to football race news, the relevant information for obtaining clicking operation includes: that user B is identified as
56454512, specifying operation is clicking operation.Tencent's news platform determines that user B is corresponding according to user B identification look-up table 2
Data source is Tencent's video, i.e., the user B obtained from data source Tencent video has carried out clicking operation to football race news.
The clicking operation that football race news is carried out it is possible to further the determining all recipients obtained from Tencent's video.
Based on above-mentioned same method, all recipients obtained from data source Tencent video can also be determined to football race news
The other specified operations carried out, details are not described herein again.
Since data source is not limited to one, the recipient obtained from a data source also tends to more than one, media
Information launches side may obtain specified operation of the corresponding recipient of multiple data sources to different media informations simultaneously, in order to quick
The specified operation that will acquire is classified according to data source, and the embodiment of the present invention is using BITMAP storage recipient's information and refers to
Fixed operation, and determine the recipient obtained from each data source to media information institute by the logical operation between BITMAP
The specified operation carried out is illustrated using schematical embodiment below, as shown in fig. 7, comprises following steps:
Step S701, using the first bitmap BITMAP recipient for being obtained from each data source of storage to media information institute into
Capable specified operation and the recipient's information obtained from each data source.
Step S702 stores the recipient's information obtained from data source using the 2nd BITMAP.
First BITMAP and the 2nd BITMAP are taken intersection to determine the recipient obtained from data source to matchmaker by step S703
The specified operation that body information is carried out.
BITMAP stores a kind of data structure of specific data by bit array.Below with recipient to automotive advertising
Click behaviour be that scene is illustrated above-mentioned process, set two data sources as Tencent's news and Tencent's video, it is new from Tencent
10 recipients are obtained in news, each recipient is identified as 1,2,3,4,5,6,7,8,9,10, obtains 5 from Tencent's video
A recipient's each recipient is identified as a, b, c, d, e.It includes 15 bit, first to the tenth that the first BITMAP, which is arranged,
Bit corresponding recipients are identified as 1,2,3,4,5,6,7,8,9,10 recipient, corresponding guarantor in first to the tenth bit
The clicking operation that each recipient carries out automotive advertising in Cun Liao Tencent news, if the recipient has carried out point to automotive advertising
Operation is hit, then the corresponding position bit is 1, is otherwise set to 0.Similarly, the 11st to the 15th bit corresponding recipient's marks
Know the recipient for a, b, c, d, e, correspondence saves each recipient couple in Tencent's video in the 11st to the 15th bit
The clicking operation that automotive advertising is carried out.It includes 15 bit that the 2nd BITMAP, which is arranged, first to the tenth bit correspondences
Recipient is identified as 1,2,3,4,5,6,7,8,9,10 recipient in Tencent's news, corresponds in first to the tenth bit
Recipient's mark of each recipient in Tencent's news is stored, corresponding bit is set to 1.Due to only being obtained from Tencent's news
10 recipients are taken, therefore the tenth to the 15th bit in the 2nd BITMAP are set to 0.The 3rd BITMAP, which is arranged, includes
15 bit, it is set to 0 by first to the tenth bit, is connect in the tenth to the 15th bit corresponding Tencent videos
Debit is identified as the recipient of a, b, c, d, e, and corresponding bit is set to 1.
The first intersection is obtained after first BITMAP and the 2nd BITMAP are taken intersection, the bit that bit are 1 in the first intersection
The clicking operation that the corresponding recipient obtained from Tencent's news in position carries out automotive advertising, further by being 1 to bit
Bit be counted, can determine the clicking operation that the recipient obtained from Tencent's news carries out automotive advertising
Number.The second intersection is obtained after first BITMAP and the 3rd BITMAP are taken intersection, the position bit that bit are 1 in the second intersection
The clicking operation that the corresponding recipient obtained from Tencent's video carries out automotive advertising, further by being 1 to bit
Bit is to be counted, and can determine the clicking operation that the recipient obtained from Tencent's video carries out automotive advertising
Number.Each bit of value tool in first BITMAP, the 2nd BITMAP, the 2nd BITMAP, the first intersection and the second intersection
Body is as shown in figure 8, by the intersection in Fig. 8 it is found that 10 recipients obtained from Tencent's news carried out automotive advertising
Clicking operation number is 6 times, and the clicking operation number that 5 recipients obtained from Tencent's video carry out automotive advertising is
3 times.By using BITMAP store specified operation that the recipient obtained in each data source carries out media information and from
The recipient's information obtained in data source, the memory space of the effectively save DMP of energy.Using BITMAP carry out logical operation determine from
The specified operation that the recipient obtained in each data source carries out media information improves and classifies to specified operation
With the efficiency of statistics.
Optionally, media information and corresponding BITMAP are stored using the storage mode of KEY VALUE, wherein
The specified operation and obtained from data source that the recipient obtained in storing data source in BITMAP carries out the media information
The recipient's information obtained.When launching media information due to orientation, the data for needing to store are more, therefore can use server cluster
Media information and corresponding BITMAP are stored, as shown in figure 9, server cluster is deposited needs using load-balancing technique
The data of storage distribute into server cluster each server, any one server is all made of KEY in server cluster
The storage mode of VALUE.
Step S204 determines data source for specified operation based on analyzing the corresponding specified operation of data source
Feedback.
In a kind of possible embodiment, based on counting to the corresponding specified operation of data source, data source is determined
For the Benefit share of specified operation.It is illustrated below with specific embodiment, as shown in Figure 10, it is new as Tencent to set data source
Hear, Tencent's video, specifying operation is exposing operation, and media information is advertisement, the first BITMAP store the exposing operation of advertisement with
And recipient's information, the 2nd BITMAP store recipient's information in Tencent's news, the 3rd BITMAP is stored in Tencent's video
Recipient's information.Intersection is taken to obtain the recipient obtained from Tencent's news to advertisement institute the first BITMAP and the 2nd BITMAP
The exposing operation number of progress is 200 times, takes intersection to obtain from Tencent's video the first BITMAP and the 3rd BITMAP and obtains
Recipient's number of exposing operation that advertisement is carried out be 400 times, then according to the corresponding exposing operation time of Tencent's news
Number exposing operation number corresponding with Tencent's video determines the Benefit share of Tencent's news and Tencent's video, specifically, Ke Yigen
The one third of advertisement total exposure number is accounted for according to ratio-dependent Benefit share, such as the corresponding exposure frequency of Tencent's news, therefore is received
Benefit is divided into the one third of premium income.The corresponding exposure frequency of Tencent's video accounts for 2/3rds of advertisement total exposure number,
Therefore the Benefit share of Tencent's video is 2/3rds of premium income.It should be noted that determining each data according to clicking operation
The process of the Benefit share in source is identical as above-mentioned process, and details are not described herein again.By being carried out to the corresponding specified operation of data source
Statistics determines the contribution done when orientation launches advertisement of each data source, then further according to contribution to ad revenue into
Row is divided into, and compared to the method for mean allocation ad revenue, reasonability is higher.
Optionally, media information launches side after determining data source for the Benefit share of specified operation, can be by income
It is divided into the form of data sheet and is sent to each data source, data sheet specifically can be as shown in table 3:
Table 3.
| Data source | Exposing operation accounting | Benefit share (presses exposing operation) | Clicking operation accounting | Benefit share (presses clicking operation) |
| Tencent's news | 1/3 | 1/3 | 1/4 | 1/4 |
| Tencent's video | 2/3 | 2/3 | 3/4 | 3/4 |
In alternatively possible embodiment, based on analyzing the corresponding specified operation of data source, data are assessed
The matching degree of recipient and media information that source provides.It is illustrated below with specific embodiment, sets data source as Tencent
News, specifying operation is clicking operation, and media information is advertisement.First BITMAP stores clicking operation and the recipient of advertisement
Information, the 2nd BITMAP store recipient's information in Tencent's news.Total clicking operation of advertisement is determined according to the first BITMAP
Number determines recipient's sum that Tencent's news provides according to the 2nd BITMAP, the first BITMAP and the 2nd BITMAP is taken friendship
Collection obtains the clicking operation number that the recipient obtained from Tencent's news carries out advertisement.Judge the corresponding point of Tencent's news
Whether the ratio for hitting total clicking operation number of number of operations and advertisement is less than first threshold, and the corresponding click behaviour of Tencent's news
Whether the ratio for making recipient's sum of number and the offer of Tencent's news is less than second threshold, if so, illustrating that Tencent's news mentions
The recipient of confession and advertisement and the mismatch of orientation dispensing, therefore the recipient provided to Tencent's news orients when launching the advertisement simultaneously
The dispensing effect that cannot have reached.The attribute tags of the adjustable recipient obtained from Tencent's news, then according to new
Logical relation between attribute tags reacquires recipient's information from Tencent's news, or directly that Tencent's news is wide from this
It accuses and is deleted in corresponding data source.By analyzing the corresponding specified operation of data source, the reception that data source provides is determined
Side launches the matching degree of media information with orientation, adjusts the data source that orientation launches media information with this, and it is fixed to effectively improve
To the accuracy for launching media information, the orientation for promoting media information launches effect.
Based on the same technical idea, the embodiment of the invention provides it is a kind of orientation launch media information processing unit,
As shown in figure 11, which launches processing unit being implemented in combination with as in Fig. 1 a by hardware or software and hardware of media information
Media information launches all or part of side 120, which includes: to obtain module 1101, putting module 1102, place
Manage module 1103 and analysis module 1104.
Module 1101 is obtained, for from each data source, obtaining recipient's information that orientation launches media information respectively.
Media information orientation is delivered to each connect for recipient's information according to acquisition by putting module 1102
Debit.
Processing module 1103 determines the recipient obtained from the data source for being directed to each data source respectively
The specified operation that the media information is carried out.
Analysis module 1104 determines the data for analyzing based on specified operation corresponding to the data source
Source is directed to the feedback of the specified operation.
In a possible design, the acquisition module 1101 is specifically used for:
Obtain multiple attribute tags that orientation launches the recipient of media information；
The logical relation that logical operation determines the multiple attribute tags is carried out to the multiple attribute tags；
Obtain the recipient's information for meeting the logical relation respectively from each data source.
In a possible design, the processing module 1103 is specifically used for:
The media information is carried out using the recipient that the first bitmap BITMAP storage is obtained from each data source
Specified operation and the recipient's information obtained from each data source；
The recipient's information obtained from the data source is stored using the 2nd BITMAP；
Intersection is taken to determine the recipient obtained from the data source the first BITMAP and the 2nd BITMAP
The specified operation that the media information is carried out.
In a possible design, the media information is advertisement, the specified operation include it is following any or
Person's any combination: exposing operation, clicking operation, forwarding operation, collection operation and comment operation.
The embodiment of the invention provides a kind of terminal devices, including at least one processing unit and at least one storage list
Member, wherein the storage unit is stored with computer program, when described program is executed by the processing unit, so that described
Processing unit executes the step of orientation launches the processing method of media information.As shown in figure 12, for described in the embodiment of the present invention
Terminal device hardware structural diagram, which is specifically as follows desktop computer, portable computer, intelligent hand
Machine, tablet computer etc..Specifically, which may include memory 1201, processor 1202 and stores on a memory
Computer program, the processor 1202 realizes that any orientation in above-described embodiment launches media letter when executing described program
The step of processing method of breath.Wherein, memory 1201 may include read-only memory (ROM) and random access memory
(RAM), the program instruction stored in memory 1201 and data and to processor 1202 are provided.
Further, terminal device described in the embodiment of the present application can also include input unit 1203 and output dress
Set 1204 etc..Input unit 1203 may include keyboard, mouse, touch screen etc.；Output device 1204 may include display equipment,
Such as liquid crystal display (Liquid Crystal Display, LCD), cathode-ray tube (Cathode Ray Tube, CRT), touching
Touch screen etc..Memory 1201, processor 1202, input unit 1203 and output device 1204 can pass through bus or its other party
Formula connects, in Figure 12 for being connected by bus.Processor 1202 call memory 1201 store program instruction and according to
The program instruction of acquisition executes the processing method that orientation provided by the above embodiment launches media information.
The embodiment of the invention also provides a kind of computer readable storage medium, being stored with can be by terminal device execution
Computer program, when described program is run on the terminal device, so that the terminal device executes orientation and launches media information
Processing method the step of.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the present invention
Form.It is deposited moreover, the present invention can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. the processing method that a kind of orientation launches media information characterized by comprising
From each data source, recipient's information that orientation launches media information is obtained respectively；
According to recipient's information of acquisition, media information orientation is delivered to each recipient；
It is directed to each data source respectively, determines what the recipient obtained from the data source carried out the media information
Specified operation；
Based on analyzing the corresponding specified operation of the data source, determine the data source for the anti-of the specified operation
Feedback.
2. the method as described in claim 1, which is characterized in that it is described from each data source, orientation is obtained respectively launches media
Recipient's information of information, comprising:
Obtain multiple attribute tags that orientation launches the recipient of media information；
The logical relation that logical operation determines the multiple attribute tags is carried out to the multiple attribute tags；
Obtain the recipient's information for meeting the logical relation respectively from each data source.
3. the method as described in claim 1, which is characterized in that the recipient that the determination is obtained from the data source is to institute
State the specified operation that media information is carried out, comprising:
The recipient obtained from each data source using the first bitmap BITMAP storage carries out the media information specified
Operation and the recipient's information obtained from each data source；
The recipient's information obtained from the data source is stored using the 2nd BITMAP；
Intersection is taken to determine the recipient obtained from the data source to institute the first BITMAP and the 2nd BITMAP
State the specified operation that media information is carried out.
4. the method as described in claims 1 to 3 is any, which is characterized in that the media information is advertisement, the specified operation
Including following any or any combination: exposing operation, clicking operation, forwarding operation, collection operation and comment operation.
5. the processing unit that a kind of orientation launches media information characterized by comprising
Module is obtained, for from each data source, obtaining recipient's information that orientation launches media information respectively；
Media information orientation is delivered to each recipient for recipient's information according to acquisition by putting module；
Processing module determines the recipient obtained from the data source to the matchmaker for being directed to each data source respectively
The specified operation that body information is carried out；
Analysis module determines the data source for institute for analyzing based on specified operation corresponding to the data source
State the feedback of specified operation.
6. device as claimed in claim 5, which is characterized in that the acquisition module is specifically used for:
Obtain multiple attribute tags that orientation launches the recipient of media information；
The logical relation that logical operation determines the multiple attribute tags is carried out to the multiple attribute tags；
Obtain the recipient's information for meeting the logical relation respectively from each data source.
7. device as claimed in claim 5, which is characterized in that the processing module is specifically used for:
The recipient obtained from each data source using the first bitmap BITMAP storage carries out the media information specified
Operation and the recipient's information obtained from each data source；
The recipient's information obtained from the data source is stored using the 2nd BITMAP；
Intersection is taken to determine the recipient obtained from the data source to institute the first BITMAP and the 2nd BITMAP
State the specified operation that media information is carried out.
8. the device as described in claim 5 to 7 is any, which is characterized in that the media information is advertisement, the specified operation
Including following any or any combination: exposing operation, clicking operation, forwarding operation, collection operation and comment operation.
9. a kind of terminal device, including at least one processing unit and at least one storage unit, wherein the storage is single
Member is stored with computer program, when described program is executed by the processing unit, so that the processing unit perform claim is wanted
The step of seeking 1~4 any claim the method.
10. a kind of computer-readable medium is stored with the computer program that can be executed by terminal device, when described program is at end
When being run in end equipment, so that the step of terminal device perform claim requires 1~4 any the method.
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| CN111681057A (en) * | 2020-06-11 | 2020-09-18 | 北京深演智能科技股份有限公司 | Method and device for processing media resource for information delivery |
| CN113312582A (en) * | 2021-08-02 | 2021-08-27 | 北京明略软件系统有限公司 | Media data delivery method |
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