CN110148014B - Information processing method, information processing device, blockchain node equipment and storage medium - Google Patents

Information processing method, information processing device, blockchain node equipment and storage medium Download PDF

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CN110148014B
CN110148014B CN201910335676.9A CN201910335676A CN110148014B CN 110148014 B CN110148014 B CN 110148014B CN 201910335676 A CN201910335676 A CN 201910335676A CN 110148014 B CN110148014 B CN 110148014B
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advertisement
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sending object
identification
target advertisement
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CN110148014A (en
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刘新
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Shenzhen Launch Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration

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Abstract

The embodiment of the application provides an information processing method, an information processing device, a blockchain node device and a storage medium, wherein the method can comprise the following steps: when a message indicating that a target user succeeds in trading according to a target advertisement is detected, acquiring the identification of the target user and the identification of the target advertisement; inquiring a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object; and executing electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to a preset resource allocation rule. By adopting the method and the device, the advertisement forwarding enthusiasm can be improved, and the advertisement putting effect is further improved.

Description

Information processing method, information processing device, blockchain node equipment and storage medium
Technical Field
The present application relates to the field of computer technologies, and in particular, to an information processing method, an information processing device, a blockchain node device, and a storage medium.
Background
The advertisement is an important means for propagating information such as commodity information or service information, and can be classified into television advertisement, web advertisement, video advertisement and other types of advertisements according to different delivery modes. Generally, the server may push advertisements to registered users to enhance advertisement delivery. The user can browse the corresponding advertisement through the terminal and can choose whether to forward the browsed advertisement. However, the advertisement delivery effect is weaker in the case that the user has low enthusiasm for advertisement forwarding, and the like.
Disclosure of Invention
The embodiment of the application provides an information processing method, an information processing device, a blockchain node device and a storage medium, which can improve the advertisement forwarding enthusiasm by executing resource allocation operation on objects related to an advertisement forwarding process, thereby improving the advertisement putting effect.
In a first aspect, an embodiment of the present application provides an information processing method, which is applied to a block link point device, where the method includes:
when a message indicating that a target user succeeds in trading according to a target advertisement is detected, acquiring the identification of the target user and the identification of the target advertisement;
inquiring a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object;
And executing electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to a preset resource allocation rule.
Optionally, the method further comprises:
determining an advertisement delivery object corresponding to the target advertisement according to advertisement delivery information recorded by a block chain; the advertisement putting information comprises information of at least one advertisement putting object and information of advertisements put by each advertisement putting object;
the executing the electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to the preset resource allocation rule includes:
and carrying out resource allocation operation on each advertisement sending object indicated by the relation chain and the advertisement putting object according to a preset resource allocation rule.
Optionally, the method further comprises:
when an access request for the target advertisement sent by equipment corresponding to an advertisement receiving object is received, acquiring the identification of the target advertisement, the identification of the advertisement receiving object and the identification of an advertisement sending object carried by the access request;
and writing the corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the advertisement receiving object into a blockchain.
Optionally, the advertisement sending object includes an initial advertisement object, and before acquiring the identifier of the target advertisement, the identifier of the advertisement receiving object, and the identifier of the advertisement sending object carried by the access request when the access request of the advertisement receiving object to the target advertisement is detected, the method further includes:
determining initial advertisement objects matched with the target advertisements from a plurality of users according to user portraits of the users;
and sending the target advertisement to equipment corresponding to the initial advertisement object.
Optionally, the method further comprises:
receiving forwarding information of the target advertisement, which is uploaded by equipment corresponding to an advertisement sending object; the forwarding information is uploaded to the blockchain node equipment after the equipment corresponding to the advertisement sending object sends the target advertisement to the advertisement receiving object; the forwarding information comprises a corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the identification of the advertisement receiving object;
and writing the forwarding information into a blockchain.
Optionally, the executing the electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule includes:
Determining the contribution degree of each advertisement sending object indicated by the relation chain to the transaction;
and executing electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion.
Optionally, the determining the contribution degree of each advertisement sending object indicated by the relation chain to the current transaction includes:
determining the social circle characteristics corresponding to each advertisement sending object according to the user portraits of each advertisement sending object indicated by the relation chain;
determining matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement;
and determining the contribution degree of each advertisement sending object to the transaction according to the corresponding relation between the preset matching degree and the contribution degree and the corresponding matching degree of each advertisement sending object.
In a second aspect, an embodiment of the present application provides an information processing apparatus applied to a blockchain node device, the apparatus including:
the acquisition module is used for acquiring the identification of the target user and the identification of the target advertisement when a message indicating that the target user is successful according to the target advertisement transaction is detected;
The query module is used for querying a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object;
and the resource allocation module is used for executing electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to a preset resource allocation rule.
In a third aspect, an embodiment of the present application provides a blockchain node device, including a processor, an input device, an output device, and a memory, where the processor, the input device, the output device, and the memory are connected to each other, and where the memory is configured to store a computer program, the computer program including program instructions, and the processor is configured to invoke the program instructions to perform a method according to the first aspect and any alternative thereof.
In a fourth aspect, embodiments of the present application provide a computer readable storage medium storing a computer program comprising program instructions which, when executed by a processor, cause the processor to perform a method as described in the first aspect and any of its alternatives.
In summary, when the block link point device detects a message indicating that the target user succeeds in trading according to the target advertisement, the block link point device may acquire the identifier of the target user and the identifier of the target advertisement, and query a relationship chain of the target user about the target advertisement from a block chain according to the identifier of the target user and the identifier of the target advertisement, so as to perform an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, thereby improving advertisement forwarding enthusiasm and further improving advertisement putting effect.
Drawings
In order to more clearly illustrate the embodiments of the application or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of a blockchain provided by an embodiment of the present application;
fig. 2 is a schematic flow chart of an information processing method according to an embodiment of the present application;
FIG. 3 is a flowchart of another information processing method according to an embodiment of the present application;
fig. 4 is a schematic structural view of an information processing apparatus according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a blockchain node device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be described below with reference to the accompanying drawings in the embodiments of the present application.
The embodiment of the application can be realized based on the block chain technology. For a better understanding of embodiments of the present application, embodiments of the present application are described below in conjunction with a schematic diagram of a blockchain.
Blockchains are novel application modes of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanisms, encryption algorithms, and the like. The consensus mechanism is a mathematical algorithm for establishing trust and obtaining rights and interests between different nodes in a block chain system. In other words, the consensus mechanism is a mathematical algorithm commonly recognized by the network nodes of the blockchain. Blockchains can also be said to be a cryptographically secured, non-tamperable and non-counterfeitable distributed ledger, an internet database technology that is essentially a method of data storage, transmission and certification that is decentralised and resides in a distributed architecture.
Please refer to fig. 1, which is a schematic diagram of a blockchain according to an embodiment of the present application. The blockchain node device 10 shown in fig. 1 is a node device in a blockchain network, such as a server. Also indicated below by block link point apparatus 10. In one embodiment, the blockchain advertisement server 10 may be a write node in a blockchain network. The blockchain ad server 10 may be used to place ads and may also be used to perform resource allocation operations.
In the embodiment of the present application, after a transaction is completed, the blockchain node device 10 may query a corresponding relationship chain of the transaction from the blockchain, and trace back each advertisement sending object related to the transaction through the relationship chain, so as to execute a resource allocation operation. The relation chain comprises forwarding path information of corresponding advertisements, wherein the forwarding path information comprises identification of at least one advertisement sending object and identification of advertisement receiving objects corresponding to each advertisement sending object.
Specifically, when detecting a message indicating that a target user succeeds in trading according to a target advertisement, the block link point device 10 may acquire the identifier of the target user and the identifier of the target advertisement, and query a relationship chain of the target user about the target advertisement from a block chain according to the identifier of the target user and the identifier of the target advertisement, so as to execute an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, thereby improving advertisement forwarding enthusiasm and further improving advertisement putting effects.
For example, the target user is user C, the target advertisement is mobile advertisement 1, the forwarding path of mobile advertisement 1 is that user a forwards the link address of mobile advertisement 1 to user B, user B forwards the link address to user C, and the blockchain node device 10 may query the blockchain for the relationship chain of user C with respect to mobile advertisement 1 according to the identity of user C and the identity (such as the link address) of mobile advertisement 1. The relationship chain is shown in table 1, and includes an identifier of a user a and an identifier of a user B corresponding to the user a, and an identifier of the user B and an identifier of a user corresponding to the user B. The blockchain node device 10 may perform an electronic resource allocation operation on the user a and the user B according to a preset resource allocation rule.
Advertisement delivery object Advertisement receiving object Identification of advertisements
User A User B Identification of mobile phone advertisement 1
User B User C Identification of mobile phone advertisement 1
TABLE 1
Fig. 2 is a schematic flow chart of an information processing method according to an embodiment of the application. The method may be applied to the blockchain node device 10 of fig. 1. Specifically, the method may comprise the steps of:
s201, when a message indicating that a target user is successful according to a target advertisement transaction is detected, the identification of the target user and the identification of the target advertisement are obtained.
Wherein the target user refers to a user conducting an advertising transaction. The identification of the target user includes, but is not limited to, information that may be used to uniquely identify the target user, such as the name, nickname, account number, contact, etc. of the target user. The target advertisement refers to an advertisement corresponding to the advertisement transaction. The identification of the targeted advertisement includes, but is not limited to, a name, picture, number, summary information, link address, etc. of the targeted advertisement that may be used to uniquely identify the targeted advertisement.
In one embodiment, the message indicating that the targeted user was successful in accordance with the targeted advertising transaction may be sent by a third party payment server to the blockchain node device.
In one embodiment, the message indicating that the target user is successful in accordance with the targeted advertising transaction may also be sent by the device to which the target user corresponds to the blockchain node device. The device includes, but is not limited to, intelligent terminals such as smart phones, tablet computers, notebook computers, desktop computers, and the like.
In one embodiment, the message indicating that the targeted user was successful in accordance with the targeted advertising transaction may also be generated by the block link point device.
In one embodiment, the message indicating that the target user is successful according to the target advertisement transaction may carry the identifier of the target user and the identifier of the target advertisement, and the blockchain node device obtains the identifier of the target user and the identifier of the target advertisement, which may include: the server obtains the carried identification of the target user and the identification of the target advertisement.
In one embodiment, the message indicating that the target user succeeds in the target advertisement transaction carries an order identifier, and the blockchain node device obtains the identifier of the target user and the identifier of the target advertisement, which may include: the block chain node equipment inquires an order corresponding to the order identification, and obtains the identification of the target user and the identification of the target advertisement from the order. For example, the order identification may be an order number or an order serial number.
In one embodiment, the message indicating that the target user succeeds in the target advertisement transaction carries an order identifier, and the blockchain node device obtains the identifier of the target user and the identifier of the target advertisement, which may include: and the blockchain node equipment determines the identification of the target user corresponding to the carried order identification and the identification of the target advertisement according to the corresponding relation among the recorded order identification, the identification of the user and the identification of the advertisement.
S202, inquiring a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement.
The relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises identification of at least one advertisement sending object and identification of advertisement receiving objects corresponding to each advertisement sending object. The advertisement transmission object refers to an advertisement sender, such as a user who transmits an advertisement. The identification of the advertisement delivery object includes, but is not limited to, information that may be used to uniquely identify the advertisement delivery object, such as name, nickname, account number, contact, etc. The advertisement receiving object refers to an advertisement receiving party, such as a user who receives an advertisement. The identification of the advertisement receiving object includes, but is not limited to, information that may be used to uniquely identify the advertisement receiving object, such as name, nickname, account number, contact, etc. Wherein the relationship chain of the target user with respect to the target advertisement may be obtained by any one or more of the following.
First, forwarding path information is recorded when an advertisement receiving object views an advertisement. Specifically, when receiving an access request to the target advertisement sent by a device corresponding to an advertisement receiving object, the blockchain node device acquires an identifier of the target advertisement, an identifier of the advertisement receiving object and an identifier of an advertisement sending object carried by the access request; the blockchain node device writes the correspondence among the identification of the advertisement sending object, the identification of the target advertisement and the advertisement receiving object into the blockchain. The device comprises, but is not limited to, intelligent terminals such as a smart phone, a tablet computer, a notebook computer, a desktop computer and the like. In one embodiment, the access request may also carry an identification of the targeted advertisement and an identification of the advertisement receiving object. The embodiment of the application enables the user to record the forwarding path information when viewing the advertisement, and improves the advertisement viewing rate and the accuracy and the effectiveness of the recorded forwarding path information.
For example, the user a forwards the link address of the mobile advertisement 1 to the corresponding smart phone 2 of the user B through the smart phone 1. The user B may click on the link address to view the mobile advertisement 1, and the smart phone 2 may send an access request for the mobile advertisement 1 to the block link point device in response to the click operation. When receiving an access request of a mobile phone advertisement 1 sent by a smart phone 2 corresponding to a user B, the block link point device can acquire an identifier (such as a link address) of the mobile phone advertisement 1, an identifier of the user B and an identifier of a user A carried by the access request; the block chain link point equipment writes the corresponding relation among the identification of the user A, the identification of the mobile phone advertisement 1 and the identification of the user B into the block chain. At this time, the user B may forward the link address to the smartphone 3 corresponding to the user C through the smartphone 2, and when receiving the access request of the mobile phone advertisement 1 sent by the smartphone 3 corresponding to the user C, the blockchain node device may acquire the identifier of the mobile phone advertisement 1, the identifier of the user C, and the identifier of the user B carried by the access request; the block chain link point equipment writes the corresponding relation among the identification of the user B, the identification of the mobile phone advertisement 1 and the identification of the user C into the block chain.
Second, record and transmit the route information while advertisement sending the object and transmitting the advertisement. Specifically, the block chain node equipment receives forwarding information of the target advertisement, which is uploaded by equipment corresponding to an advertisement sending object; the forwarding information is uploaded to the blockchain node device after the device corresponding to the advertisement sending object sends the target advertisement to the advertisement receiving object; the forwarding information comprises the corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the identification of the advertisement receiving object; the blockchain link point device writes the forwarding information into the blockchain. The embodiment of the application enables the user to record the forwarding path information when forwarding the advertisement, and improves the accuracy and the effectiveness of the recorded forwarding path information.
For example, the user a forwards the link address of the mobile advertisement 1 to the corresponding smart phone 2 of the user B through the smart phone 1. The user B may forward the link address to the smartphone 3 corresponding to the user C through the smartphone 2. Similarly, the user a may upload forwarding information of the mobile phone advertisement 1 through the smart phone 1, where the forwarding information uploaded by the smart phone 1 includes a correspondence between the identifier of the user a, the identifier (such as a link address) of the mobile phone advertisement 1, and the identifier of the user B. The user B can upload the forwarding information of the mobile phone advertisement 1 through the smart phone 2, and the forwarding information uploaded by the smart phone 2 includes the correspondence relationship among the identifier of the user B, the identifier of the mobile phone advertisement 1 and the identifier of the user C. Accordingly, the block link point device may write the forwarding information of the mobile advertisement 1 uploaded by the smart phone 1 and the forwarding information uploaded by the smart phone 2 into the block chain.
In one embodiment, the advertisement delivery object comprises an initial advertisement object, and the block link point device determines an initial advertisement object matching the targeted advertisement from the plurality of users based on user portraits of the plurality of users; and sending the target advertisement to equipment corresponding to the initial advertisement object. Wherein the initial advertisement object refers to an object advertised by the blockchain node device. For example, the server sends the link address of the mobile phone advertisement 1 to the smart phone 1 corresponding to the user a, and then the user a is the initial advertisement object. The user a can forward the link address to the corresponding smartphone 2 of the user B through the smartphone 1. At this time, the user a is the object of advertisement transmission, and the user B is the object of advertisement reception. According to the embodiment of the application, the matched initial advertisement object is determined to carry out advertisement delivery, so that the pertinence of advertisement delivery is improved. Wherein the user representation may include any one or more of: age tags, gender tags, interest tags, social tags.
In one embodiment, where the user representation includes an age tag, the blockchain node device determines an initial advertisement object from a plurality of users that matches the targeted advertisement based on the user representations of the plurality of users, may include: the block chain node equipment acquires a preset age range matched with the target advertisement, and determines users with age labels within the age range from a plurality of users according to the age labels of the users; the blockchain node device determines the users whose age tags are within the age range as initial advertisement objects that match the targeted advertisement.
In one embodiment, where the user representation includes a gender tag, the blockchain node device determines an initial advertisement object from a plurality of users that matches the targeted advertisement based on the user representations of the plurality of users, may include: the block chain node equipment acquires preset gender matched with the target advertisement, and determines that the gender label is the matched gender user from the users according to the gender labels of the users; the block link point device determines the gender label as the user of the matching gender as the initial advertisement object matching the targeted advertisement.
In one embodiment, the user representation includes an age tag and a gender tag, and the block link point device determines an initial advertisement object matching the targeted advertisement from a plurality of users based on the user representations of the plurality of users, may include: the method comprises the steps that block chain node equipment obtains preset gender matched with a target advertisement and a preset age range matched with the target advertisement, and determines that a gender label is a first user with the matched gender from a plurality of users according to gender labels of the users; the block chain node equipment determines a second user with an age label within the age range from the first user according to the age label of the first user; the blockchain node device determines a second user whose age tag is within the age range as an initial advertisement object that matches the targeted advertisement.
In one embodiment, the user representation further includes an interest tag indicating advertising content of interest to the user, the user representation includes the interest tag, and the block link point device determines an initial advertisement object matching the targeted advertisement from the plurality of users based on the user representations of the plurality of users, and may include: the block link point equipment determines users with interest labels associated with advertisement contents of the target advertisement from the plurality of users; the blockchain node device determines a user whose interest tag is associated with the advertising content of the targeted advertisement as an initial advertisement object that matches the targeted advertisement.
In one embodiment, where the user representation includes a social tag, the blockchain node device determines an initial advertisement object from a plurality of users that matches the targeted advertisement based on the user representations of the plurality of users, may include: the blockchain node equipment determines the social circle characteristics corresponding to each user according to the user portraits of the plurality of users, and determines the matching degree of the social circle characteristics corresponding to each user and the advertisement aiming object of the target advertisement; and the block chain node equipment determines initial advertisement objects matched with the target advertisement from the users according to the determined matching degree. In one aspect, a social circle feature may correspond to one or more social tags. For example, a student circle may correspond to a student, or may also correspond to a teacher. The social circle characteristics are determined through the social labels, the matching degree is further determined according to the social circle characteristics, and the advertisement putting accuracy is guaranteed while the advertisement putting range is enlarged. Or, the blockchain node equipment determines the matching degree of the social label corresponding to each user and the advertisement aiming object of the target advertisement; and the block chain node equipment determines initial advertisement objects matched with the target advertisement from the users according to the determined matching degree. The matching degree is determined through the social label, so that the advertisement putting process is relatively simple and efficient.
The social label refers to a label of a role the user belongs to in the social network. For example, the social labels may be categorized by attributes such as profession. When divided by occupation, the social labels may include professional labels for students and business persons, etc. In one embodiment, students may be further classified as primary school students, middle school students, college students, and the like. The social label may be further divided into other labels according to professional division, and embodiments of the present application are not listed here. Accordingly, social circle features refer to feature descriptions of social groups to which the respective social labels relate. For example, social circle features may also be partitioned according to attributes such as profession. Accordingly, the social circle feature may also be characterized as a student circle and business person circle when divided by occupation. Of course, this is merely an example, and the social circle feature may be divided by profession and other features may be described, and embodiments of the present application are not specifically recited herein. The advertisement target refers to a user group for which the target advertisement is directed or advertisement content of the target advertisement. In one embodiment, the matching degree may be replaced by a matching grade or a matching result, which is not limited by the embodiment of the present application.
In one embodiment, the block link point device may determine the social circle feature corresponding to each user according to social labels included in the user portraits of the plurality of users and a preset correspondence between the social labels and the social circle feature. For example, a social label is a student, and a social circle corresponding to the student is characterized as a student circle.
In one embodiment, the block link point device may determine, by using a preset matching degree calculation model or matching degree calculation rule, matching degrees of social circle features corresponding to each user and an advertisement target object of the target advertisement, or determining matching degrees of social labels corresponding to each user and an advertisement target object of the target advertisement.
In one embodiment, the blockchain node device determining the matching degree of the social circle feature corresponding to each user and the advertisement of the target advertisement for the object may include: the blockchain node equipment calculates the similarity between the social circle characteristics of each user and the characteristic information of the advertisement aiming at the object of the target advertisement; and the blockchain node equipment respectively determines the calculated similarity between the social circle characteristics of each user and the characteristic information of the advertisement aiming at the target advertisement as the matching degree of the social circle characteristics corresponding to each user and the advertisement aiming at the target advertisement. The feature information may include an identification, such as a name, of the advertisement for the object, or the feature information may further include a keyword, such as a gender tag, an age tag, an interest tag, a social tag, or the feature information may further include a social circle feature corresponding to the advertisement for the object, which is used to characterize the advertisement for the object. Correspondingly, the similarity calculation mode can also be adopted to determine the matching degree of the social labels corresponding to the users and the advertisement aiming object of the target advertisement.
In one embodiment, the blockchain node device determining the matching degree of the social circle feature corresponding to each user and the advertisement of the target advertisement for the object may include: and the blockchain node equipment determines the matching degree of the social circle features corresponding to each user and the advertisement of the target advertisement aiming at the object according to the corresponding relation between the preset social circle features and the matching degree of the advertisement of the target advertisement aiming at the object. For example, the targeted advertisement is a shaver advertisement, which is targeted to a male business person. The social labels of the users A are students, the social circle corresponding to the students is characterized by a student circle, the matching degree of the student circle and the male business person is a first matching degree, the social circle corresponding to the teacher is characterized by a student circle, the matching degree of the student circle and the male business person is a first matching degree, the social circle corresponding to the business person is characterized by a business person circle, and the matching degree of the business person circle and the male business person is a second matching degree. The second degree of matching is different from the first degree of matching. Or, the blockchain node device may further determine, according to a preset correspondence between social labels and matching degrees of advertisements of the target advertisement with respect to objects, matching degrees of social labels corresponding to each user and advertisements of the target advertisement with respect to objects.
In one embodiment, a scoring mechanism may be further introduced, that is, the block link point device may determine, according to a corresponding relationship between a preset social circle feature and a weight value, a weight value corresponding to a social circle feature corresponding to each user, and calculate, according to a weight value of a social circle feature corresponding to each user, a matching degree of each advertisement using the social circle feature corresponding to each user and the target advertisement for the object. Or, the blockchain node device may further determine a weight value corresponding to the social label corresponding to each user according to a corresponding relationship between the preset social label and the weight value, and calculate, according to the weight value corresponding to the social label corresponding to each user, a matching degree of the social label corresponding to each user and the advertisement of the target advertisement.
In one embodiment, the blockchain node device determines an initial advertisement object matching the target advertisement from the users according to the determined matching degree, and may include: and the block chain node equipment determines users with the matching degree larger than or equal to the preset matching degree from the users according to the determined matching degree, and determines the users with the matching degree larger than or equal to the preset matching degree as initial advertisement objects. Or the block chain node equipment sorts all the users according to the determined matching degree from high to low, and sorts the top N users in all the users to determine the initial advertisement object. Wherein N is an integer greater than or equal to 1.
S203, executing electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to a preset resource allocation rule.
In the embodiment of the application, in order to improve the enthusiasm of advertisement forwarding and improve the user participation, the electronic resource allocation operation can be executed on each advertisement sending object indicated by the relation chain according to the preset resource allocation rule.
In one embodiment, the block link point device performs an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, and may include: the block chain link point equipment determines the contribution degree of each advertisement sending object indicated by the relation chain to the transaction; and the block chain link point equipment executes the electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion.
In one embodiment, the block link point device performs an electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relationship between the preset contribution degree and the resource allocation proportion, and may include: the block chain link point equipment determines the resource allocation proportion corresponding to each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion, and performs resource allocation operation on each advertisement sending object according to the resources to be allocated corresponding to the target advertisement and the resource allocation proportion corresponding to each advertisement sending. The resources to be allocated may be preset, which refers to resources to be allocated. Resources refer to resources that exist in electronic accounts, rely on electronic commerce, and are capable of circulation over the internet, including, but not limited to, electronic money, virtual money, electronic coupons, and the like.
In one embodiment, a preset resource allocation manner may be further adopted to perform a resource allocation operation on the advertisement sending objects. Wherein the resource allocation means indicates a channel for resource allocation, such as resource allocation by a third party payment server.
In an embodiment, the contribution degree of each advertisement sending object indicated by the relation chain to the transaction is determined by the block link point device according to the matching degree of the social circle feature corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement, or according to the matching degree of the social label corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement.
In one embodiment, the determining, by the block link point device, the contribution degree of each advertisement sending object indicated by the relationship chain to the current transaction may include: the block chain node equipment determines the social circle characteristics corresponding to each advertisement sending object according to the user portraits of the advertisement sending objects indicated by the relation chain; the block chain link point equipment determines the matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement; and the block chain link point equipment respectively determines the matching degree corresponding to each advertisement sending object as the contribution degree of each advertisement sending object to the transaction. Wherein, the higher the matching degree is, the higher the contribution degree is. In the embodiment of the application, the matching degree is determined to be the corresponding contribution degree, so that the resource allocation process is simpler and more efficient.
In one embodiment, the determining, by the block link point device, the contribution degree of each advertisement sending object indicated by the relationship chain to the current transaction may include: the block chain node equipment determines the social circle characteristics corresponding to each advertisement sending object according to the user portraits of the advertisement sending objects indicated by the relation chain; the block chain link point equipment determines the matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement, and determines the weight of each advertisement sending object; and determining the product of the weight of each advertisement sending object and the corresponding matching degree as the contribution degree of the advertisement sending object to the transaction. In one embodiment, the weight of each advertisement transmission object is determined according to the order in which the advertisements are forwarded, e.g., the more forward the advertisement transmission object of the targeted advertisement is weighted, or the more backward the advertisement transmission object of the targeted advertisement is weighted.
In one embodiment, the determining, by the block link point device, the contribution degree of each advertisement sending object indicated by the relationship chain to the current transaction may include: the block chain node equipment determines the social circle characteristics corresponding to each advertisement sending object according to the user portraits of the advertisement sending objects indicated by the relation chain; the block chain link point equipment determines the matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement; and the block chain node equipment determines the contribution degree of each advertisement sending object to the transaction according to the corresponding relation between the preset matching degree and the contribution degree and the matching degree corresponding to each advertisement sending object. Of course, instead of determining the contribution degree of each advertisement sending object according to the corresponding relation between the preset matching degree and the contribution degree, a preset contribution degree calculation rule may be adopted to calculate the contribution degree of each advertisement sending object to the current transaction according to the corresponding matching degree of each advertisement sending object.
In one embodiment, the block link point device may determine the social circle feature corresponding to each advertisement sending object according to the social label included in the user portrait of each advertisement sending object and the corresponding relationship between the preset social label and the social circle feature. For example, a social label is a student, and a social circle corresponding to the student is characterized as a student circle.
In one embodiment, the block link point device determining the matching degree of the social circle feature corresponding to each advertisement sending object and the advertisement target object of the target advertisement may include: the block chain link point equipment calculates the similarity between the social circle characteristics corresponding to each advertisement sending object and the characteristic information of the advertisement aiming object of the target advertisement; and the blockchain node equipment respectively determines the calculated similarity between the social circle characteristics of each advertisement sending object and the characteristic information of the advertisement aiming object of the target advertisement as the matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement.
In one embodiment, the blockchain node device determines a matching degree of a social circle feature corresponding to each advertisement sending object and an advertisement target object of the target advertisement, which may include: and the blockchain node equipment determines the matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement according to the corresponding relation between the preset social circle characteristics and the matching degree of the advertisement aiming object of the target advertisement.
In one embodiment, if the block link point device has recorded the matching degree of the social circle feature corresponding to each advertisement sending object and the advertisement target object of the target advertisement, the matching degree of the recorded social circle feature corresponding to each advertisement sending object and the advertisement target object of the target advertisement is obtained.
Accordingly, the manner of determining the contribution of each advertisement sending object indicated by the relationship chain to the current transaction according to the matching degree of the social label corresponding to each advertisement sending object and the advertisement of the target advertisement can be referred to the foregoing manner of determining the contribution of each advertisement sending object indicated by the relationship chain to the current transaction according to the matching degree of the social circle feature corresponding to each advertisement sending object and the advertisement of the target advertisement.
It can be seen that, in the embodiment shown in fig. 2, when the block link point device detects a message indicating that the target user succeeds in trading according to the target advertisement, the block link point device may acquire the identifier of the target user and the identifier of the target advertisement, and query the relationship chain of the target user about the target advertisement from the block chain according to the identifier of the target user and the identifier of the target advertisement, so as to execute the electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to the preset resource allocation rule, thereby improving the advertisement forwarding enthusiasm and further improving the advertisement putting effect.
Fig. 3 is a flow chart of another information processing method according to an embodiment of the application. The method may be applied to the blockchain node device 10 shown in fig. 1. Specifically, the method may comprise the steps of:
s301, when a message indicating that a target user is successful according to target advertisement transaction is detected, acquiring the identification of the target user and the identification of the target advertisement;
s302, inquiring a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement.
Step S301 and step S302 may refer to step S201 and step S202 in the embodiment of fig. 2, and the description of the embodiment of the present application is omitted here.
S303, determining an advertisement delivery object corresponding to the target advertisement according to the advertisement delivery information recorded by the block chain.
Wherein the advertisement delivery information includes information of at least one advertisement delivery object and information of advertisements delivered by each advertisement delivery object. The information of the advertisement delivery object includes an identification of the advertisement delivery object, such as a name, a contact, and the like, for uniquely identifying the advertisement delivery object. The information of the advertisement includes an identification of the advertisement, such as a name, picture, number, summary information, link address, etc. of the advertisement, which may be used to uniquely identify the targeted advertisement.
In the embodiment of the application, the block chain link point equipment can receive the advertisement putting information sent by the equipment corresponding to the advertisement putting object and can record the advertisement putting information into the block chain.
S304, performing resource allocation operation on each advertisement sending object indicated by the relation chain and the advertisement putting object according to a preset resource allocation rule.
In the embodiment of the application, in order to improve the advertisement delivery rate, the advertisement forwarding enthusiasm and the user participation, the electronic resource allocation operation can be executed on each advertisement sending object indicated by the relation chain and the advertisement delivery object according to the preset resource allocation rule. Wherein the advertisement delivery object refers to a user, such as a merchant or institution, who delivers the advertisement.
In one embodiment, the block link point device performs an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain and the advertisement delivery object according to a preset resource allocation rule, and may include: the block chain link point equipment determines the contribution degree of each advertisement sending object indicated by the relation chain to the transaction; and the block chain link point equipment executes electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion, and allocates specified resources for the advertisement putting objects.
In one embodiment, the block link point device performs an electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relationship between the preset contribution degree and the resource allocation proportion, and may include: the block chain link point equipment determines the resource allocation proportion corresponding to each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion, and performs resource allocation operation on each advertisement sending object according to the preset resources to be allocated corresponding to the target advertisement and the corresponding resource allocation proportion of each advertisement sending. In one embodiment, a preset resource allocation manner may be further adopted to perform a resource allocation operation on the advertisement sending objects. Wherein the resource allocation means indicates a channel for resource allocation, such as resource allocation by a third party payment server.
Regarding the manner in which the block link point device determines the contribution degree of each advertisement sending object indicated by the relationship chain to the current transaction, reference may be made to the embodiment of fig. 2, and the embodiment of the present application is not described herein in detail.
In the embodiment shown in fig. 3, the block link point device may query the relationship chain of the target user about the target advertisement from the block chain, and may determine the advertisement delivery object corresponding to the target advertisement, so as to execute the electronic resource allocation operation on each advertisement sending object and advertisement delivery object indicated by the relationship chain according to the preset resource allocation rule, thereby improving the delivery rate of the advertisement delivery object, and improving the advertisement forwarding enthusiasm of the user, and further improving the advertisement delivery effect.
Fig. 4 is a schematic structural diagram of an information processing apparatus according to an embodiment of the application. The device can be applied to block chain link point equipment. Specifically, the apparatus may include:
an obtaining module 401, configured to obtain, when a message indicating that a target user succeeds in trading according to a target advertisement is detected, an identifier of the target user and an identifier of the target advertisement;
a query module 402, configured to query a blockchain for a relationship chain of the target user with respect to the target advertisement according to the identifier of the target user and the identifier of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object;
And the resource allocation module 403 is configured to execute an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule.
In an alternative embodiment, the processing module 404 is configured to determine, according to the advertisement delivery information recorded in the blockchain, an advertisement delivery object corresponding to the target advertisement; the advertisement delivery information includes information of at least one advertisement delivery object and information of advertisements delivered by each advertisement delivery object.
In an optional implementation manner, the resource allocation module 403 is specifically configured to perform a resource allocation operation on each advertisement sending object indicated by the relationship chain and the advertisement delivery object according to a preset resource allocation rule.
In an optional implementation manner, the obtaining module 401 is further configured to obtain, when an access request for the target advertisement sent by a device corresponding to an advertisement receiving object is received, an identifier of the target advertisement, an identifier of the advertisement receiving object, and an identifier of an advertisement sending object carried by the access request.
In an alternative embodiment, the processing module 404 is further configured to write a correspondence between the identifier of the advertisement sending object, the identifier of the target advertisement, and the advertisement receiving object into a blockchain.
In an alternative embodiment, the advertisement sending object includes an initial advertisement object, and the processing module 404 is further configured to, when detecting an access request of an advertisement receiving object to the target advertisement, determine, from among the plurality of users, an initial advertisement object matching the target advertisement according to user portraits of the plurality of users before acquiring the identification of the target advertisement, the identification of the advertisement receiving object, and the identification of the advertisement sending object carried by the access request.
In an alternative embodiment, the communication module 405 is configured to send the targeted advertisement to a device corresponding to the initial advertisement object.
In an optional implementation manner, the communication module 405 is further configured to receive forwarding information of the target advertisement, where the forwarding information is uploaded by a device corresponding to the advertisement sending object; the forwarding information is uploaded to the blockchain node equipment after the equipment corresponding to the advertisement sending object sends the target advertisement to the advertisement receiving object; the forwarding information comprises the correspondence between the identification of the advertisement sending object, the identification of the target advertisement and the identification of the advertisement receiving object.
In an alternative embodiment, processing module 404 is further configured to write the forwarding information into a blockchain.
In an optional implementation manner, the resource allocation module 403 is specifically configured to determine a contribution degree of each advertisement sending object indicated by the relationship chain to the current transaction; and executing electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion.
In an optional implementation manner, the resource allocation module 403 determines a contribution degree of each advertisement sending object indicated by the relationship chain to the current transaction, specifically determines social circle features corresponding to each advertisement sending object according to a user portrait of each advertisement sending object indicated by the relationship chain; determining matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement; and determining the contribution degree of each advertisement sending object to the transaction according to the corresponding relation between the preset matching degree and the contribution degree and the corresponding matching degree of each advertisement sending object.
In the embodiment shown in fig. 4, when the block link point device detects a message indicating that the target user succeeds in trading according to the target advertisement, the block link point device may acquire the identifier of the target user and the identifier of the target advertisement, and query a relationship chain of the target user about the target advertisement from a block chain according to the identifier of the target user and the identifier of the target advertisement, so as to execute an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, thereby improving the forwarding enthusiasm of the advertisement and further improving the advertisement putting effect.
Referring to fig. 5, a schematic structural diagram of a blockchain node device according to an embodiment of the present application is shown. The blockchain node device shown in fig. 5 may include: one or more processors 501; one or more input devices 502, one or more output devices 503, and a memory 504. The processor 501, input device 502, output device 503, and memory 504 may be connected by a bus or other means. The memory 504 is used for storing a computer program comprising program instructions, and the processor 501 is used for executing the program instructions stored by the memory 504.
In the embodiment of the present application, at least one (one or more) instruction stored in the computer storage medium is loaded and executed by the processor 501 to implement the corresponding steps of the method flow shown in fig. 2-3; in particular implementations, at least one instruction in the computer-readable storage medium is loaded by the processor 501 and performs the steps of: when a message indicating that a target user succeeds in trading according to a target advertisement is detected, acquiring the identification of the target user and the identification of the target advertisement; inquiring a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object; and executing electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to a preset resource allocation rule.
Optionally, at least one instruction is loaded by the processor 501, and further executes determining an advertisement delivery object corresponding to the target advertisement according to the advertisement delivery information recorded by the blockchain; the advertisement delivery information includes information of at least one advertisement delivery object and information of advertisements delivered by each advertisement delivery object.
Optionally, at least one instruction is loaded and executed by the processor 501, and the electronic resource allocation operation is performed on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, specifically, the resource allocation operation is performed on each advertisement sending object indicated by the relationship chain and the advertisement delivery object according to a preset resource allocation rule.
Optionally, at least one instruction is loaded by the processor 501, and further executes, when an access request to the target advertisement sent by a device corresponding to an advertisement receiving object is received through the input device 502, obtaining an identifier of the target advertisement, an identifier of the advertisement receiving object, and an identifier of an advertisement sending object carried by the access request; and writing the corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the advertisement receiving object into a blockchain.
Optionally, at least one instruction is loaded by the processor 501, where the advertisement sending object includes an initial advertisement object, and further performs, when an access request of an advertisement receiving object to the target advertisement is detected, determining, from among the multiple users, an initial advertisement object matching the target advertisement according to user portraits of the multiple users before acquiring the identification of the target advertisement, the identification of the advertisement receiving object, and the identification of the advertisement sending object carried by the access request; the targeted advertisement is sent to the device corresponding to the initial advertisement object through the output device 503.
Optionally, at least one instruction is loaded by the processor 501, and further executes the forwarding information of the target advertisement uploaded by the device corresponding to the advertisement sending object received through the input device 502; the forwarding information is uploaded to the blockchain node equipment after the equipment corresponding to the advertisement sending object sends the target advertisement to the advertisement receiving object; the forwarding information comprises a corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the identification of the advertisement receiving object; and writing the forwarding information into a blockchain.
Optionally, at least one instruction is loaded and executed by the processor 501, and the electronic resource allocation operation is executed on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, specifically, the contribution degree of each advertisement sending object indicated by the relationship chain to the transaction is determined; and executing electronic resource allocation operation on each advertisement sending object according to the contribution degree of each advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion.
Optionally, at least one instruction is loaded by the processor 501 and further executed to determine the contribution degree of each advertisement sending object indicated by the relationship chain to the transaction, specifically determine, according to the user representation of each advertisement sending object indicated by the relationship chain, the social circle feature corresponding to each advertisement sending object; determining matching degree of the social circle characteristics corresponding to each advertisement sending object and the advertisement aiming object of the target advertisement; and determining the contribution degree of each advertisement sending object to the transaction according to the corresponding relation between the preset matching degree and the contribution degree and the corresponding matching degree of each advertisement sending object.
It should be appreciated that the processor 501 may be a central processing unit (Central Processing Unit, CPU), which may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The input device 502 and the output device 503 may comprise standard wired or wireless communication interfaces.
The memory 504 may include read only memory and random access memory and provide instructions and data to the processor 501. A portion of memory 504 may also include non-volatile random access memory. For example, the memory 504 may also store a database.
In another embodiment of the present application, a computer readable storage medium is provided, where the computer readable storage medium stores a computer program, where the computer program includes program instructions, where the program instructions implement, when executed by a processor, the implementation of the information processing method described in fig. 2 to 3 provided by the embodiment of the present application. The computer readable storage medium may be an internal storage unit, such as a hard disk or memory, of any of the blockchain node devices of the previous embodiments. The computer readable storage medium may also be an external storage device of the blockchain node device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like, which are provided on the blockchain node device. Further, the computer readable storage medium may also include both internal storage units of the blockchain node device and external storage devices. The computer readable storage medium is used to store a computer program and other programs and data needed by the blockchain node device. The computer-readable storage medium may also be used to temporarily store data that has been output or is to be output.
Those of ordinary skill in the art will appreciate that the elements and algorithm steps described in connection with the embodiments disclosed herein may be embodied in electronic hardware, in computer software, or in a combination of the two, and that the elements and steps of the examples have been generally described in terms of function in the foregoing description to clearly illustrate the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In several embodiments provided by the present application, it should be understood that the disclosed method, apparatus, and blockchain node device may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed.
In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application is essentially or partly contributing to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
While the application has been described with reference to certain preferred embodiments, it will be understood by those skilled in the art that various changes and substitutions of equivalents may be made and equivalents will be apparent to those skilled in the art without departing from the scope of the application. Therefore, the protection scope of the application is subject to the protection scope of the claims.

Claims (8)

1. An information processing method, applied to a block link point device, comprising:
when a message indicating that a target user succeeds in trading according to a target advertisement is detected, acquiring the identification of the target user and the identification of the target advertisement;
inquiring a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object;
according to a preset resource allocation rule, executing an electronic resource allocation operation on each advertisement sending object indicated by the relation chain, wherein the electronic resource allocation operation comprises the following steps: determining the contribution degree of the target advertisement sending object indicated by the relation chain to the transaction, wherein the target advertisement sending object is any advertisement sending object in the advertisement sending objects; executing electronic resource allocation operation on the target advertisement sending object according to the contribution degree of the target advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion;
The step of obtaining the target user identification and the target advertisement identification includes: acquiring the identification of the target user and the identification of the target advertisement according to the order identification;
the determining the contribution degree of the target advertisement sending object indicated by the relation chain to the transaction comprises the following steps: determining social circle characteristics corresponding to the target advertisement sending object according to the user portrait of the target advertisement sending object indicated by the relation chain; determining the matching degree of the social circle characteristics corresponding to the target advertisement sending object and the advertisement aiming object of the target advertisement, and determining the weight of the target advertisement sending object, wherein the weight is determined according to the sequence of forwarding the target advertisement by the target advertisement sending object; and determining the product of the weight of the target advertisement sending object and the matching degree corresponding to the target advertisement sending object as the contribution degree of the target advertisement sending object to the transaction.
2. The method according to claim 1, wherein the method further comprises:
determining an advertisement delivery object corresponding to the target advertisement according to advertisement delivery information recorded by a block chain; the advertisement putting information comprises information of at least one advertisement putting object and information of advertisements put by each advertisement putting object;
The executing the electronic resource allocation operation on each advertisement sending object indicated by the relation chain according to the preset resource allocation rule includes:
and carrying out resource allocation operation on each advertisement sending object indicated by the relation chain and the advertisement putting object according to a preset resource allocation rule.
3. The method according to claim 1, wherein the method further comprises:
when an access request for the target advertisement sent by equipment corresponding to an advertisement receiving object is received, acquiring the identification of the target advertisement, the identification of the advertisement receiving object and the identification of an advertisement sending object carried by the access request;
and writing the corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the advertisement receiving object into a blockchain.
4. The method of claim 3, wherein the advertisement delivery object comprises an initial advertisement object, and wherein, when an access request of the advertisement receiving object to the target advertisement is detected, before acquiring the identification of the target advertisement, the identification of the advertisement receiving object, and the identification of the advertisement delivery object carried by the access request, the method further comprises:
Determining initial advertisement objects matched with the target advertisements from a plurality of users according to user portraits of the users;
and sending the target advertisement to equipment corresponding to the initial advertisement object.
5. The method according to claim 1, wherein the method further comprises:
receiving forwarding information of the target advertisement, which is uploaded by equipment corresponding to an advertisement sending object; the forwarding information is uploaded to the blockchain node equipment after the equipment corresponding to the advertisement sending object sends the target advertisement to the advertisement receiving object; the forwarding information comprises a corresponding relation among the identification of the advertisement sending object, the identification of the target advertisement and the identification of the advertisement receiving object;
and writing the forwarding information into a blockchain.
6. An information processing apparatus, for use with a blockchain node device, the apparatus comprising:
the acquisition module is used for acquiring the identification of the target user and the identification of the target advertisement when a message indicating that the target user is successful according to the target advertisement transaction is detected;
the query module is used for querying a relation chain of the target user about the target advertisement from a blockchain according to the identification of the target user and the identification of the target advertisement; the relation chain comprises forwarding path information of the target advertisement, wherein the forwarding path information comprises an identifier of at least one advertisement sending object and an identifier of an advertisement receiving object corresponding to each advertisement sending object;
The resource allocation module is configured to execute an electronic resource allocation operation on each advertisement sending object indicated by the relationship chain according to a preset resource allocation rule, and includes: determining the contribution degree of the target advertisement sending object indicated by the relation chain to the transaction, wherein the target advertisement sending object is any advertisement sending object in the advertisement sending objects; executing electronic resource allocation operation on the target advertisement sending object according to the contribution degree of the target advertisement sending object and the corresponding relation between the preset contribution degree and the resource allocation proportion;
the message indicating that the target user succeeds in the target advertisement transaction carries an order mark; the acquisition module is specifically configured to acquire the identifier of the target user and the identifier of the target advertisement according to the order identifier;
the resource allocation module is specifically configured to determine social circle features corresponding to the target advertisement sending object according to a user portrait of the target advertisement sending object indicated by the relationship chain in the aspect of determining the contribution degree of the target advertisement sending object indicated by the relationship chain to the current transaction; determining the matching degree of the social circle characteristics corresponding to the target advertisement sending object and the advertisement aiming object of the target advertisement, and determining the weight of the target advertisement sending object, wherein the weight is determined according to the sequence of forwarding the target advertisement by the target advertisement sending object; and determining the product of the weight of the target advertisement sending object and the matching degree corresponding to the target advertisement sending object as the contribution degree of the target advertisement sending object to the transaction.
7. A block link point device comprising a processor, an input device, an output device, and a memory, the processor, the input device, the output device, and the memory being interconnected, wherein the memory is configured to store a computer program comprising program instructions, the processor being configured to invoke the program instructions to perform the method of any of claims 1-5.
8. A computer readable storage medium, characterized in that the computer readable storage medium stores a computer program comprising program instructions which, when executed by a processor, cause the processor to perform the method of any of claims 1-5.
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