CN116258528B - Intelligent delivery method and system - Google Patents

Intelligent delivery method and system Download PDF

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Publication number
CN116258528B
CN116258528B CN202111479865.7A CN202111479865A CN116258528B CN 116258528 B CN116258528 B CN 116258528B CN 202111479865 A CN202111479865 A CN 202111479865A CN 116258528 B CN116258528 B CN 116258528B
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information
suitable crowd
advertisement
delivery
area
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CN116258528A (en
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何远宇
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Beijing Smile Sea Technology Co ltd
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Beijing Smile Sea Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0264Targeted advertisements based upon schedule

Abstract

The application relates to an intelligent delivery method and system, which belong to the field of advertisements, wherein the intelligent delivery method comprises the steps of acquiring relevant information of advertisements to be delivered; analyzing the related information to obtain the type of the suitable crowd; selecting a throwing area and throwing time according to the types of the suitable crowd; and selecting a delivery place according to the delivery area and the delivery time. The method and the device have the effect of improving the accuracy of advertisement delivery.

Description

Intelligent delivery method and system
Technical Field
The application relates to the field of advertisements, in particular to an intelligent delivery method and system.
Background
An advertisement is a propagation tool that transmits information about a commodity to a group of users and consumers by the production or business of the commodity; from the advertisement content, the advertisements can be divided into four types of product advertisements, brand advertisements, concept advertisements and public welfare advertisements; with the development of the age, the propagation media of advertisements are more and more, from the original newspapers, magazines, televisions and the like to the current movies, networks and the like; with respect to the related art described above, the inventors consider that, although the propagation medium of advertisements is increasing, the influence of the place where advertisements are put on advertisements is also important at present.
Disclosure of Invention
The application provides an intelligent delivery method and system, which have the characteristic of improving the accuracy of advertisement delivery.
The first purpose of the application is to provide an intelligent delivery method.
The first object of the present application is achieved by the following technical solutions:
an intelligent delivery method, comprising:
acquiring relevant information of advertisements to be put in;
analyzing the related information to obtain the type of the suitable crowd;
selecting a throwing area and throwing time according to the types of the suitable crowd;
and selecting a delivery place according to the delivery area and the delivery time.
By adopting the technical scheme, the suitable crowd for the advertisement to be placed is found according to the related information of the advertisement to be placed, then the placement area and the placement time of the advertisement are obtained through the type analysis of the suitable crowd, and finally the placement place is determined according to the placement time and the placement area; by the mode, the advertisement to be put can be accurately played for suitable people, the use value of the advertisement is improved, the accuracy of putting the advertisement is improved, and the meaning of the advertisement is fully embodied.
The present application may be further configured in a preferred example to: the step of obtaining the relevant information of the advertisement to be put in comprises the step of obtaining the relevant information of the advertisement to be put in according to a character recognition technology and an image recognition technology.
Through adopting the technical scheme, the related information in the advertisement can be screened by utilizing the character recognition technology and the image recognition technology, so that the advertisement can be better judged, and the accuracy of advertisement recognition is improved.
In a preferred example, the method may further be configured, wherein the step of obtaining the suitable crowd type after analyzing the related information includes:
obtaining content information and category information according to the related information of the advertisement to be put;
obtaining suitable crowd information according to content information and category information of advertisements to be put;
judging the information of the suitable crowd to obtain the type of the suitable crowd.
Through adopting above-mentioned technical scheme, obtain the content information and the category information of advertisement after treating putting the advertisement analysis, then can judge the suitable crowd of this advertisement according to content and category, categorize suitable crowd can obtain the type of suitable crowd, through this kind of mode, can pinpoint the suitable crowd that the advertisement was aimed at, improved the accuracy to advertisement discernment, and then improved the accuracy of putting the advertisement.
In a preferred example, the method may further be configured such that the step of selecting the delivery area and the delivery time according to the suitable crowd type includes:
obtaining action tracks and action time of the suitable crowd according to the type of the suitable crowd;
selecting a throwing area according to action tracks of suitable people;
and selecting the throwing time according to the action time of the proper crowd.
By adopting the technical scheme, the action track and the action time of the suitable crowd are obtained by analyzing the suitable crowd, then the throwing area is selected according to the action track, and the throwing time is selected according to the action time.
In a preferred example, the method may further be configured such that the step of selecting the delivery location according to the delivery area and the delivery time includes:
selecting a throwing point in a throwing area according to the throwing area;
and screening the throwing points in the throwing area according to the throwing time to obtain the throwing places.
By adopting the technical scheme, the place which can be used for advertising is obtained by screening the advertising area, and then the advertising place which can be used for advertising playing in the advertising time is selected according to the advertising time, so that the possibility that the advertising is seen by a proper crowd is improved.
In a preferred example, the method may further include the step of selecting the payable point in the launch area according to the launch area, and acquiring big data of the payable point in the launch area by using a crawler.
The second purpose of the application is to provide an intelligent delivery system.
The second object of the present application is achieved by the following technical solutions:
an intelligent delivery system, comprising:
the acquisition module is used for acquiring the related information of the advertisement to be put on;
the analysis module is used for analyzing the related information to obtain the types of the suitable crowd;
the selection module is used for selecting a throwing area and throwing time according to the types of the suitable crowd;
and the selecting module is used for selecting the delivery place according to the delivery area and the delivery time.
The present application may be further configured in a preferred example, wherein the analysis module includes:
the first acquisition unit is used for obtaining content information and category information according to the related information of the advertisement to be put on;
the second acquisition unit is used for acquiring suitable crowd information according to the content information and the category information of the advertisement to be put;
a third acquisition unit for judging the information of the suitable crowd to obtain the suitable crowd type
The third purpose of the application is to provide an intelligent terminal.
The third object of the present application is achieved by the following technical solutions:
an intelligent terminal comprises a memory and a processor, wherein the memory stores computer program instructions of the intelligent delivery method which can be loaded and executed by the processor.
A fourth object of the present application is to provide a computer medium capable of storing a corresponding program.
The fourth object of the present application is achieved by the following technical solutions:
a computer readable storage medium storing a computer program capable of being loaded by a processor and executing any one of the intelligent delivery methods described above.
In summary, the present application includes at least one of the following beneficial technical effects:
through the analysis of the advertisement to be put, the suitable crowd for the advertisement can be obtained, then the area and time for putting the advertisement are obtained after the analysis of the suitable crowd, finally the putting points in the area are screened according to the putting time, and finally the putting place of the advertisement is obtained.
Drawings
Fig. 1 is a schematic flow chart of an intelligent delivery method in an embodiment of the present application.
Fig. 2 is a schematic structural diagram of an intelligent delivery system according to an embodiment of the present application.
Reference numerals illustrate: 1. an acquisition module; 2. an analysis module; 21. a first acquisition unit; 22. a second acquisition unit; 23. a third acquisition unit; 3. a selection module; 4. a module is selected.
Detailed Description
The present embodiment is merely illustrative of the present application and is not intended to be limiting, and modifications may be made to the embodiment by those skilled in the art without creative contribution as needed after reading the present specification, but are protected by patent laws within the scope of the claims of the present application.
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.
Embodiments of the present application are described in further detail below with reference to the drawings attached hereto.
The application provides an intelligent delivery method, and the main flow of the method is described as follows.
As shown in fig. 1:
step S101: and acquiring the related information of the advertisement to be put.
In the embodiment of the application, the specific step of obtaining the relevant information of the advertisement to be placed comprises the steps of obtaining the relevant information of the advertisement to be placed according to a text recognition technology and an image recognition technology; it can be understood that the advertisement forms are various, but the general advertisement contains two elements of characters or images, so that the related information of the advertisement can be obtained after the advertisement is identified by utilizing the character identification technology and the image identification technology; the related information here includes content information and category information of the advertisement; the content information of the advertisement refers to specific content of the advertisement, namely information contained in a document of the advertisement, and the category of the advertisement is a type to which the advertisement belongs, for example, the advertisement is a commercial advertisement, a public welfare advertisement, and the like.
Step S102: and analyzing the related information to obtain the suitable crowd type.
After the related information of the advertisement is obtained, content information and category information are obtained according to the related information of the advertisement to be placed, then appropriate crowd information is obtained according to the content information and the category information of the advertisement to be placed, and then appropriate crowd types are obtained by judging the appropriate crowd.
It can be understood that the relevant information of the advertisement contains content information and category information, and then the suitable crowd of the advertisement can be identified according to the content information and the category information of the advertisement; for example, the advertisement category belongs to commercial advertisement, and the product in the advertisement is a packaging box which is used by the office workers and is convenient for carrying food, so that the proper crowd type belongs to the office workers from the related information of the advertisement, and certainly, the advertisement is not only aimed at the office workers, but is the main proper crowd type; for another example, the advertisement category belongs to public welfare advertisements, and the advertisement content is aimed at not wasting food, so that the suitable crowd type can be obtained from the related information of the advertisement, which is aimed at the masses, especially those who want to eat and are eating, and further can be deduced to be aimed at people who go out to get dinner.
In the embodiment of the application, the main mode of analyzing the related information of the advertisement is as follows, firstly, capturing the content information of the advertisement by a keyword recognition technology to obtain keywords and high-frequency words in the content information, then analyzing the keywords and the high-frequency words in the content information to obtain suitable crowd aimed at by the advertisement, and also recognizing the information such as pictures in the advertisement by an image recognition technology to obtain specific information of the advertisement, and then obtaining the suitable crowd aimed at by the advertisement according to the specific information of the advertisement; for example, if a cold drug appears multiple times in an advertisement, then the advertisement is indicated as a commercial for the cold drug; for another example, the pictures appearing in the advertisement indicate that the driver does not need to drive fatigue, and then the advertisement is a public service advertisement for reminding the driver that the driver does not need to drive fatigue; it will be appreciated that the relevant analysis of the advertisement may take a variety of forms, and will not be described in detail herein.
It should be noted that the purpose of the advertisement is to promote, so after the content information of the advertisement is obtained, the suitable crowd for the advertisement can be obtained basically according to the content information, but the situation that the suitable crowd cannot be obtained according to the specific information of the advertisement after the specific information of the advertisement is obtained does not occur.
Step S103: and selecting a putting area and putting time according to the type of the suitable crowd.
After the type of the suitable crowd aimed by the advertisement is obtained, the travel big data of the suitable crowd can be obtained according to the crawler, and then the action track and the action time of the suitable crowd can be obtained according to the travel big data, or the action track and the action time of the suitable crowd can be deduced according to the type of the suitable crowd.
It is understood that the type of suitable crowd herein refers to the general type of suitable crowd, and refers to a crowd having certain characteristics, such as a person taking a meal, a person buying a medicine, a driver, a teacher, a student, a office worker, etc., and not to a generalization of a certain class of people, such as an old person, a child, etc., and such generalization is not a suitable crowd type.
According to the type of the suitable crowd, the action track and the action time of the suitable crowd can be judged, for example, a business office worker can squeeze a subway to go to a company from eight to ten in the morning, the action track of the business office worker is the subway, and the action time is from eight to ten in the morning; for another example, a person eating a meal may go to a snack street to eat lunch at noon, and then the action track of the person eating the meal is the snack street and the action time is noon.
After the action track and the action time of the suitable crowd are obtained, the throwing area can be determined according to the action track, and the throwing time can be determined according to the action time; by the mode, the advertisement put in can be seen by the suitable crowd when the crowd walks on the action track in the action time, and the advertising effect is further improved.
It can be understood that the action track and the action time of the suitable crowd are described in the region where the action track is located, and the suitable crowd moves within the action time, so that in order to improve the possibility that the suitable crowd sees the advertisement, the action track of the suitable crowd needs to be included in the throwing region, for example, for the suitable crowd being a office worker, the action track of the office worker is on a subway, and then all subways need to be set as the throwing region; for another example, if the suitable crowd is a person taking a meal and the action track of the person taking the meal is a snack street, the business area where the snack street is located is set as the putting area; similarly, the putting time also includes the action time of the suitable crowd, so that advertisements can be seen in the action time of the suitable crowd; by the mode, the possibility that the advertisement is seen by a proper crowd is improved, the advertising effect is improved, and the accuracy of advertising is improved.
Step S104: and selecting a delivery place according to the delivery area and the delivery time.
After the putting area is selected, big data of the putting points in the putting area can be obtained according to the crawlers, and the putting points in the putting area can be determined according to the big data of the putting points; and then screening the available delivery points in the delivery area according to the delivery time to obtain the delivery place.
It can be understood that after the placement area is determined, a first round of screening is required to be performed in the placement area, and the available placement points in the placement area are determined, that is, those places in the placement area can be used for placing advertisements, and a second round of screening is required to be performed according to the placement time after the placement points are determined, so that the placement points are ensured to allow the advertisements to be placed in the placement time, and finally, the placement places are obtained after two rounds of screening.
By the mode, the advertisement can be ensured to be put in the put place in the put time, so that the possibility that the advertisement is seen by a proper crowd is improved, the effect of the advertisement is improved, and the accuracy of putting the advertisement is improved.
It should be noted that in the embodiment of the present application, there is also a factor that determines the place of placement, that is, the placement mode herein may be understood as an advertisement medium, for example, the placement mode may be on each short video platform, or may be a large screen in a mall, a television screen on a subway, or may be a billboard in a rural area, etc.; then different delivery modes can be selected according to the personal demands of the owners of the advertisements to be delivered, and then the delivery places are selected according to the delivery modes; for example, the advertisement content is about pig feed, then the advertisement holder wants to show through the form of advertisement board, then the place of delivery can be set in the area such as the intersection of rural roads; for another example, the content of the advertisement relates to education, and the advertisement holder wants to spread on the network, so that the advertisement can be put on the short video platform.
The application also provides an intelligent delivery system, as shown in fig. 2, which comprises an acquisition module 1 for acquiring relevant information of an advertisement to be delivered; the analysis module 2 is used for analyzing the related information to obtain the suitable crowd type; the selection module 3 is used for selecting a throwing area and throwing time according to the types of the suitable crowd; and the selecting module 4 is used for selecting the delivery place according to the delivery area and the delivery time.
The analysis module comprises a first acquisition unit 21, a second acquisition unit and a display unit, wherein the first acquisition unit is used for acquiring content information and category information according to related information of advertisements to be placed; a second obtaining unit 22, configured to obtain suitable crowd information according to content information and category information of the advertisement to be placed; the third obtaining unit 23 is configured to determine the suitable crowd information to obtain a suitable crowd type.
In order to better execute the program of the method, the application also provides an intelligent terminal, wherein the intelligent terminal comprises a memory and a processor.
Wherein the memory may be used to store instructions, programs, code, sets of codes, or sets of instructions. The memory may include a storage program area and a storage data area, wherein the storage program area may store instructions for implementing an operating system, instructions for at least one function, instructions for implementing the above-described intelligent delivery method, and the like; the storage data area may store data and the like involved in the above-described intelligent delivery method.
The processor may include one or more processing cores. The processor performs the various functions of the present application and processes the data by executing or executing instructions, programs, code sets, or instruction sets stored in memory, calling data stored in memory. The processor may be at least one of an application specific integrated circuit, a digital signal processor, a digital signal processing device, a programmable logic device, a field programmable gate array, a central processing unit, a controller, a microcontroller, and a microprocessor. It will be appreciated that the electronic device for implementing the above-mentioned processor function may be other for different apparatuses, and embodiments of the present application are not specifically limited.
The present application also provides a computer-readable storage medium, for example, comprising: a U-disk, a removable hard disk, a Read Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes. The computer readable storage medium stores a computer program that can be loaded by a processor and that performs the intelligent delivery method described above.
The above description is only illustrative of the presently preferred embodiments and the principles of the technology being employed. It will be appreciated by persons skilled in the art that the scope of the disclosure referred to in this application is not limited to the specific combinations of features described above, but it is intended to cover other embodiments in which any combination of features described above or equivalents thereof is possible without departing from the spirit of the disclosure. Such as the above-described features and technical features having similar functions (but not limited to) disclosed in the present application are replaced with each other.

Claims (9)

1. An intelligent delivery method is characterized by comprising the following steps of
Acquiring relevant information of advertisements to be put in;
analyzing the related information to obtain the type of the suitable crowd;
selecting a throwing area and throwing time according to the types of the suitable crowd, wherein the throwing area comprises an area where the action tracks of the suitable crowd are located;
selecting a delivery place according to the delivery area and the delivery time;
the step of obtaining the suitable crowd type after analyzing the related information comprises the following steps:
obtaining content information and category information according to related information of advertisements to be placed, wherein the content information comprises picture information;
obtaining suitable crowd information according to content information and category information of advertisements to be put;
judging the information of the suitable crowd to obtain the type of the suitable crowd;
the obtaining the information of the suitable crowd according to the content information and the category information of the advertisement to be put in comprises the following steps:
capturing the content information based on a keyword recognition technology to obtain keywords and high-frequency words in the content information;
identifying the picture information in the content information based on an image identification technology so as to obtain specific information of the advertisement,
and analyzing the keywords, the high-frequency words, the specific information and the category information to obtain the suitable crowd information.
2. The intelligent delivery method according to claim 1, wherein the step of obtaining the relevant information of the advertisement to be delivered comprises obtaining the relevant information of the advertisement to be delivered according to a text recognition technology and an image recognition technology.
3. The intelligent delivery method according to claim 2, wherein the step of selecting the delivery area and the delivery time according to the suitable crowd type comprises:
obtaining action tracks and action time of the suitable crowd according to the type of the suitable crowd;
selecting a throwing area according to action tracks of suitable people;
and selecting the throwing time according to the action time of the proper crowd.
4. The intelligent delivery method according to claim 1, wherein the step of selecting a delivery location according to a delivery area and a delivery time comprises:
selecting a throwing point in a throwing area according to the throwing area;
and screening the throwing points in the throwing area according to the throwing time to obtain the throwing places.
5. The intelligent delivery method according to claim 4, wherein the step of selecting the deliverable point in the delivery area according to the delivery area includes acquiring big data of the deliverable point in the delivery area by using a crawler.
6. An intelligent delivery system, comprising:
the acquisition module (1) is used for acquiring related information of the advertisement to be put in;
the analysis module (2) is used for analyzing the related information to obtain a suitable crowd type;
the selection module (3) is used for selecting a throwing area and throwing time according to the types of the suitable crowd, wherein the throwing area comprises an area where the action tracks of the suitable crowd are located;
a selection module (4) for selecting a delivery location according to the delivery area and the delivery time;
the analysis module is further specifically configured to analyze the related information to obtain a suitable crowd type, where the obtaining the suitable crowd type includes:
obtaining content information and category information according to related information of advertisements to be placed, wherein the content information comprises picture information;
obtaining suitable crowd information according to content information and category information of advertisements to be put;
judging the information of the suitable crowd to obtain the type of the suitable crowd;
the analysis module is also specifically configured to obtain suitable crowd information according to content information and category information of an advertisement to be placed, and the analysis module includes:
capturing the content information based on a keyword recognition technology to obtain keywords and high-frequency words in the content information;
identifying the picture information in the content information based on an image identification technology so as to obtain specific information of the advertisement,
and analyzing the keywords, the high-frequency words, the specific information and the category information to obtain the suitable crowd information.
7. The intelligent delivery system of claim 6, wherein the analysis module comprises:
a first acquisition unit (21) for acquiring content information and category information according to related information of an advertisement to be placed;
the second acquisition unit (22) is used for acquiring suitable crowd information according to the content information and the category information of the advertisements to be put on;
and the third acquisition unit (23) is used for judging the information of the suitable crowd to obtain the type of the suitable crowd.
8. An intelligent terminal comprising a memory and a processor, the memory having stored thereon computer program instructions capable of being loaded by the processor and performing the method according to any of claims 1-5.
9. A computer readable storage medium, characterized in that a computer program is stored which can be loaded by a processor and which performs the method according to any of claims 1-5.
CN202111479865.7A 2021-12-06 2021-12-06 Intelligent delivery method and system Active CN116258528B (en)

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WO2021016964A1 (en) * 2019-07-31 2021-02-04 中新智擎科技有限公司 Elevator advertisement delivery method and device, and advertisement delivery apparatus

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108846713A (en) * 2018-07-12 2018-11-20 天津璧合信息技术有限公司 Advertisement placement method and device
CN109670860A (en) * 2018-11-27 2019-04-23 平安科技(深圳)有限公司 Advertisement placement method, device, electronic equipment and computer readable storage medium
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