CN110458591A - Advertising information detection method, device and computer equipment - Google Patents
Advertising information detection method, device and computer equipment Download PDFInfo
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- CN110458591A CN110458591A CN201910515814.1A CN201910515814A CN110458591A CN 110458591 A CN110458591 A CN 110458591A CN 201910515814 A CN201910515814 A CN 201910515814A CN 110458591 A CN110458591 A CN 110458591A
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Abstract
The present invention provides a kind of advertising information detection method, for detecting to the advertising information that advertising platform is launched, comprising: obtains the advertising information that advertising platform is launched or played；First processing is carried out to the advertising information of acquisition, obtains the type of targeted advertisements information；It selects presetting method to carry out second processing according to the type of the targeted advertisements information and obtains the content of targeted advertisements information, the content of the targeted advertisements information includes text information；The content of targeted advertisements information is compared with preset content or preset condition；If the content of targeted advertisements information is consistent with preset content or preset condition, the advertising information for then determining that the advertising platform is launched meets the requirements, if the content of targeted advertisements information is not consistent with preset content or preset condition, the advertising information for determining that the advertising platform is launched is undesirable.The advertising information detection method improves checkability and the accuracy that user launches advertisement to third party's advertising platform.
Description
Technical field
The present invention relates to infomation detection fields, more particularly, to advertising information detection method, device and computer equipment.
Background technique
Current information-based, under the epoch of diversification, the advertising of company is essential, and company's publicity is generally by the
The advertisement machine that tripartite's platform provides, but need the company publicized is difficult whether to launch the advertisement machine that third-party platform provides
Advertisement information, and whether effectively supervised by customer demand dispensing, publicity company can only send the supervision of third-party platform
Observation of working at a selected spot is carried out by staff to the advertisement machine being located at by the office building of market, the mode of this artificial supervision confirmation needs
A large amount of human cost.
Summary of the invention
It is an object of the invention in view of the above problems in the prior art, provide a kind of advertising information detection method, dress
It sets and computer equipment is for solving the deficiencies in the prior art.
Specifically, the embodiment of the invention provides a kind of advertising information detection methods, wide for launching to advertising platform
Information is accused to be detected, comprising:
Obtain the advertising information that advertising platform is launched or played；
First processing is carried out to the advertising information of acquisition, obtains the type of targeted advertisements information；
Presetting method is selected to carry out second processing to targeted advertisements information to obtain according to the type of the targeted advertisements information
Content to the content of targeted advertisements information, the targeted advertisements information includes text information；
The content of targeted advertisements information is compared with preset content or preset condition；
If the content of targeted advertisements information is consistent with preset content or preset condition, determine that the advertising platform is launched
Advertising information meet the requirements, if the content of targeted advertisements information is not consistent with preset content or preset condition, determine institute
The advertising information for stating advertising platform dispensing is undesirable.
As a further improvement of the above technical scheme, further includes: sent by Internet of Things and determine result to cloud service
Device.
As a further improvement of the above technical scheme, the first processing is carried out to the advertising information of acquisition, it is wide obtains target
The type for accusing information specifically includes:
Targeted advertisements information is extracted from the advertising information of acquisition；
Identify the type of the targeted advertisements information；
Wherein it is determined that the type of the targeted advertisements information specifically includes:
When sound pick-up does not collect the voice messaging of targeted advertisements information, and camera acquires within a preset time interval
Two frame images it is identical, then identify the targeted advertisements information type be noiseless picture-text advertisement；
When sound pick-up collects the voice messaging of targeted advertisements information, and camera acquire within a preset time interval two
A frame image is identical, then identifies that the type of the targeted advertisements information is audio picture-text advertisement；
When sound pick-up collects the voice messaging of target object, two frame figures that camera acquires within a preset time interval
As the type of not identical determining ad content is sound video ads.
As a further improvement of the above technical scheme, the text information of the targeted advertisements information includes: for characterizing
The content text information of advertising information, the numbered positions information of advertising platform and/or play time information；The content text letter
Breath include: characterize image information first content text information and characterize acoustic information the second content text information in extremely
Few one kind；
It is described to select presetting method to carry out second processing to targeted advertisements information according to the type of the targeted advertisements information
Include: to obtain the content of targeted advertisements information
When the type of targeted advertisement content is noiseless picture-text advertisement, using optical character recognition technology from graph text information
Text information is extracted, and labels it as first content text information；
When the type of targeted advertisement content is audio picture-text advertisement, ceased using optical character recognition technology from picture and text Guangxin
In extract text information, and label it as first content text information；It is mentioned from acoustic information using speech recognition technology
Text information is taken out, and labels it as the second content text information；
When the type of targeted advertisement content is sound video ads, using image recognition processing technology from video information
Text information is extracted, and labels it as first content text information；It is extracted from acoustic information using speech recognition technology
Text information out, and label it as the second content text information.
As a further improvement of the above technical scheme, further includes: pass through the camera and pickup by the advertising platform
The advertisement that device is launched the advertising platform or played carries out video-with-audio recording and is stored in local.
As a further improvement of the above technical scheme, further includes:
Detect whether the advertising platform is in the dormant state that do not launch or do not play advertisement；
When detecting the advertising platform in a dormant state, the audio-video document locally saved is sent out by Internet of Things
It send to default cloud server.
The embodiment of the invention provides a kind of advertising information detection devices, the advertising information for being launched to advertising platform into
Row detection, comprising:
Module is obtained, the advertising information launched or played for obtaining advertising platform；
First processing module obtains the type of targeted advertisements information for carrying out the first processing to the advertising information of acquisition；
Second processing module, for selecting presetting method to targeted advertisements information according to the type of the targeted advertisements information
It carries out second processing and obtains the content of targeted advertisements information, the content of the targeted advertisements information includes text information；
Contrast module, for comparing the content of targeted advertisements information with preset content or preset condition；
Determination module, for when the contrast module comparing result be targeted advertisements information content and preset content or
When preset condition is consistent, the advertising information for determining that the advertising platform is launched meets the requirements, when the comparison knot of the contrast module
When fruit is that the content of targeted advertisements information is not consistent with preset content or preset condition, the advertisement that the advertising platform is launched is determined
Information is undesirable.
As a further improvement of the above technical scheme, the advertising information detection device further include: record storage module；
Advertisement for launching or playing to the advertising platform by camera by the advertising platform and sound pick-up carries out sound view
Frequency is recorded and stored in local.
As a further improvement of the above technical scheme, the advertising information detection device further include: sleep detection module,
For detecting whether the advertising platform is in the dormant state that do not launch or do not play advertisement；When the sleep detection module is examined
When measuring the advertising platform in a dormant state, the audio-video document that record storage module saves is sent to by Internet of Things
Default cloud server.
As a further improvement of the above technical scheme, wherein the content of the targeted advertisements information further includes non-legible
Information, the text information of the targeted advertisements information include the text information extracted from either statically or dynamically image and/or to language
Message ceases the text information being converted to；
The Second processing module is also used to:
When the type of targeted advertisement content is noiseless picture-text advertisement, using optical character recognition technology from graph text information
Text information is extracted, and labels it as first content text information；
When the type of targeted advertisement content is audio picture-text advertisement, ceased using optical character recognition technology from picture and text Guangxin
In extract text information, and label it as first content text information；It is mentioned from acoustic information using speech recognition technology
Text information is taken out, and labels it as the second content text information；
When the type of targeted advertisement content is sound video ads, using image recognition processing technology from video information
Text information is extracted, and labels it as first content text information；It is extracted from acoustic information using speech recognition technology
Text information out, and label it as the second content text information.
The embodiment of the invention also provides a kind of computer equipment, including memory and processor, the memory is used
In storage computer program, the processor runs the computer program so that computer equipment execution is above-described
Advertising information detection method.
The embodiment of the invention also provides a kind of computer readable storage mediums, are stored with above-described computer and set
Computer program used in standby.
Elder generation is at least had the following beneficial effects: compared with existing well-known technique using technical solution provided by the invention
First processing is carried out to the advertising information of acquisition, to obtain the type of advertising information, then is directed to different types of advertising information
Different processing is carried out, so that identification judges whether advertisement dispensing meets preset requirement, is solved wide by manually checking
The problem of accusing information whether qualified inefficiency, realizes the automatic inspection for launching advertisement to third party's advertising platform, reaches
Improve the effect of advertisement checkability and accuracy.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is the flow chart for the advertising information detection method that one embodiment of the invention proposes；
Fig. 2 is the module diagram for the advertising information detection device that one embodiment of the invention proposes；
Fig. 3 is the structural schematic diagram for the computer equipment that one embodiment of the invention proposes.
Main element symbol description:
10- memory；20- processor；100- obtains module；200- first processing module；300- Second processing module；
400- contrast module；500- determination module；600- record storage module；700- sleep detection module.
Specific embodiment
The term used in the various embodiments of the disclosure is used only for the purpose of describing specific embodiments and not anticipates
In the various embodiments of the limitation disclosure.Unless otherwise defined, otherwise all terms used herein (including technical term and
Scientific term) there is contain identical with the various normally understood meanings of embodiment one skilled in the art of the disclosure
Justice.The term (term such as limited in the dictionary generally used) be to be interpreted as have in the related technical field
The identical meaning of situational meaning and Utopian meaning or meaning too formal will be interpreted as having, unless this
It is clearly defined in disclosed various embodiments.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention one provides a kind of advertising information detection method, for launching to advertising platform
Advertising information detected, comprising:
S101, the advertising information that advertising platform is launched or played is obtained.
The type of advertising information includes: noiseless picture-text advertisement, audio picture-text advertisement, sound video ads, copy, language
Sound advertisement etc.；Obtain advertising platform launch or play advertising information mode also there are many, such as can by be arranged wide
It accuses camera and sound pick-up around platform and obtains advertising information, camera is used to obtain image/video letter either statically or dynamically
Breath, sound pick-up are for obtaining voice messaging；Advertising platform can also be obtained by network (cable network or wireless network)
The information of broadcasting.
Advertising platform include: the lamp box advertisement by bus station, the advertisement machine positioned at office building, paper media (such as
Newpapers and periodicals, magazine etc.), a variety of advertising platforms such as multimedia platform.
S102, the first processing is carried out to the advertising information of acquisition, obtains the type of targeted advertisements information.
First processing is carried out to the advertising information of acquisition, the type for obtaining targeted advertisements information specifically includes:
Targeted advertisements information is extracted from the advertising information of acquisition；It identifies described in the content determination of the targeted advertisements information
The type of targeted advertisements information.Such as the advertising information of acquisition is wrapped in the image of the picture-text advertisement when being the image of picture-text advertisement
A plurality of advertising information is included, wherein targeted advertisements information to be detected is extracted；If it is the advertisement letter comprising voice or video
Breath, the advertising information include targeted advertisements information to be detected and other non-targeted advertising informations without concern, can be intercepted
The voice or video information of preset time period are as targeted advertisements information.
The method for handling different types of advertising information is had nothing in common with each other, but either picture-text advertisement, video ads or language
Sound advertisement requires to carry out it information extraction and identification judgement, such as picture-text advertisement, need to extract the text letter in picture-text advertisement
Breath, image information, composition information etc., need to judge whether these information meet preset requirement, if so, can determine that the advertisement accords with
It closes and requires, otherwise, then it is unqualified to assert that advertisement is launched；If it is video ads, then need to judge play time, broadcasting content etc.
Whether demand is met, and the information that video ads carry is more, and the process for extracting information is more more complex, each in addition to that can extract
Text information, the image information etc. that frame picture carries, can also identify the voice of video ads, voice document can also turn
Text information is turned to, and need to judge whether the cooperation between voice messaging and each frame picture meets the requirements, it is all when recognizing
Information all meets the requirements, and can obtain video ads qualification, otherwise, then it is unqualified to assert that the video ads are launched.
Judge that the type of targeted advertisements information specifically can be by the following method:
When sound pick-up does not collect the voice messaging of target object, acquire within a preset time interval two of camera
Frame image is identical it can be assumed that the type of ad content is noiseless picture-text advertisement.
When sound pick-up collects the voice messaging of target object, two frame figures that camera acquires within a preset time interval
As identical it can be assumed that the type of ad content is no audio picture-text advertisement.
When sound pick-up collects the voice messaging of target object, two frame figures that camera acquires within a preset time interval
As not identical it can be assumed that the type of ad content is sound video ads.
S103, presetting method is selected to carry out second processing to targeted advertisements information according to the type of the targeted advertisements information
To obtain the content of targeted advertisements information, the content of the targeted advertisements information includes text information.
The text information of targeted advertisements information includes: content text information, the advertising platform for characterizing advertising information
Numbered positions text information and play time text information.Play time text information includes: beginning and ending time, duration and again
Again the information such as number.Content text information includes: the first content text information and characterization acoustic information for characterizing image information
At least one of the second content text information.
It selects presetting method to carry out second processing according to the type of targeted advertisements information and obtains the content of targeted advertisements information
It specifically includes:
When the type of targeted advertisement content is noiseless picture-text advertisement, using optical character recognition technology from graph text information
Text information is extracted, and labels it as first content text information.
When the type of targeted advertisement content is audio picture-text advertisement, ceased using optical character recognition technology from picture and text Guangxin
In extract text information, and label it as first content text information；It is mentioned from acoustic information using speech recognition technology
Text information is taken out, and labels it as the second content text information.Such as: news rumours sound, which can be used, in speech recognition technology knows
Acoustic information is converted corresponding text information by other or Baidu's speech recognition.Acoustic information, which is acquired, by microphone utilizes language
Sound identification technology converts to obtain corresponding text file holding on a storage medium.
The realization step of speech recognition technology can be divided into systematic training and system identification.In systematic training step, language
Sound identification technology mainly identifies acoustic model and syntax analysis language model.And in system identification step, then it leads
If being analyzed according to corresponding recognizer the characteristic parameter in voice signal, and come according to corresponding judgment criteria
Compared with system model, to obtain final recognition result.The core of speech recognition technology is its pattern-recognition, it
Key is that the feature of voice signal is extracted and carried out to survey formula matching.Speech recognition technology is to voice signal
Comprising there are many a links, such as pretreatment link, extraction characteristic parameter link, the matching of model and its comparison link when reason.
In preprocessing process, speech recognition technology can reject the non-stationary signals such as the noise contained in voice signal and respiratory air flow,
Include all too many levels, such as pre-filtering, framing, preemphasis, sampling and quantization, adding window in preprocessing process, is pre-processing
Bi Hou, speech recognition technology can analyze voice signal using corresponding algorithm, and to the characteristic value having in voice signal
It extracts.Mainly there are short-time average zero-crossing rate algorithm, mel cepstrum system to the algorithm that speech signal parameter feature extracts
Figure method, short-time average energy algorithm and linear predictor coefficient algorithm etc..Finally speech characteristic parameter is selected again, and according to
Characteristic parameter is arranged according to the sequencing of time, and then becomes characteristic parameter sequence pattern table, and by the table
Comparison one by one is carried out with reference model, obtains optimal reference model according to decision rule during the comparison process, and then obtain
Final recognition result out.
When the type of targeted advertisement content is sound video ads, using image recognition processing technology from video information
Text information is extracted, and labels it as first content text information；It is extracted from acoustic information using speech recognition technology
Text information out, and label it as the second content text information.
Video ads include multiframe picture, by the letter symbol in acquisition picture, utilize existing image recognition processing
Corresponding text information is converted by the letter symbol in picture.Pass through camera collection image use of information image recognition technology
Conversion obtains corresponding text file and keeps on a storage medium.System for recognizing characters from image functional structure include Image Acquisition,
Three image procossing, Text region and extraction component parts.Image collecting function is taken pictures in real time using camera.For
The quality for improving acquisition image, can choose the preferable camera of hardware resource, and to camera acquisition parameters and focusing function
It is configured, to provide good image data information for subsequent image processing work.Image processing function, including image
It cuts out, three gray processing processing, binary conversion treatment parts.Image cutting-out function can allow user to be cut out the text for wanting identification
So as to avoid other useless text informations are identified, while the efficiency of Text region has can be improved in the object of word.At gray processing
Reason converts color image to the gray level image of single byte statement Pixel Information, can accelerate image processing speed, saves at data
The memory headroom of reason.Grey scale pixel value on image is classified as 0 and 255 two kind by binary conversion treatment, i.e. image only has black and white
Two kinds of colors.The simplification of image information may make text information to highlight out, be convenient for subsequent identification and extraction.Text is known
Not and abstraction function, dividing processing, extraction and identification function have been carried out to text using open source algorithm, to develop completion to figure
As the identification and extraction of text information in information.
Second processing can pass through advertisement of AI (artificial intelligence, the artificial intelligence) technology to dispensing
Information is obtained and is identified that AI technology includes but is not limited to: OCR, NLP, speech recognition etc..
OCR (Optical Character Recognition, optical character identification) technology can be obtained with character identifying method
The text information in advertising information (such as advertising information in paper media) is taken to be converted into the identifiable text formatting of computer, for meter
Calculation machine identifies and judges it.Wherein, OCR (Optical Character Recognition, optical character identification) is
Refer to that electronic equipment (such as scanner or digital camera) checks the character printed on paper, it is determined by the mode for detecting dark, bright
Then shape is translated into the process of computword by shape with character identifying method；That is, printed character is directed to, using light
Text conversion in paper document is become the image file of black and white lattice by mode, and will be in image by identification software
Text conversion is at text formatting, the technology further edited and processed for word processor.
NLP (Natural Language Processing, natural language processing) and speech recognition technology can be to sound wide
The sound accused in information is identified, moreover it is possible to is converted into the identifiable text of computer or symbol, be facilitated computer to having
Sound advertisement is identified and judgeed.
Different means of identification is used for different types of advertisement, recognition efficiency is high.
S104, the content of targeted advertisements information and preset content or preset condition are compared.
Preset content or preset condition are that user is entered into advertising information detection device in advance in advance.
Preset content or preset condition can be stored in advertising information detection device in the form of text file.The text
The content of file includes: the body matter of advertisement, the position of advertisement, time of advertisement broadcasting etc..
For example, the content of targeted advertisements information can be then obtained according to abovementioned steps if it is the advertisement for being invested in paper media,
Content includes at least one of following information or a variety of: text information, font size, pattern or image, typesetting format etc., then
By these information one by one with preset text information, preset font size, preset pattern or image, preset typesetting format
Comparison, if these contents are consistent with preset content, can confirm that the advertisement of the dispensing meets the requirements；If wherein a certain item
Or multinomial information and preset interior perhaps preset condition it is inconsistent, such as identify that word content is wrong, typesetting by comparison
It is wrong, font is too small, any problem such as position is not eye-catching for launching, then the advertisement of the dispensing is undesirable.If thrown
What is put is speech advertising, then the content of targeted advertisements information can be obtained according to abovementioned steps, and content includes at least following information
One of or it is a variety of: voice content or sound wave, word speed or frequency of sound wave voice decibel, play the period, are converted by voice
Text information etc., then by these information one by one with preset voice or sound wave, word speed or frequency of sound wave, preset voice decibel,
The comparison such as preset play time, preset text information, if these contents with preset content or preset consistent,
It can confirm that the advertisement of the dispensing meets the requirements；If wherein a certain item or multinomial information and preset interior perhaps preset condition
It is inconsistent, such as identify that voice content is wrong, word speed is too fast or too slow, sound is too small, it is wrong etc. to play the period by comparison
Any problem, then the advertisement of the dispensing is undesirable.If what is launched is video ads, can be obtained according to abovementioned steps
The content of targeted advertisements information is taken, content includes at least one of following information or a variety of: image content, the language of each frame
In sound perhaps sound wave, word speed or frequency of sound wave, voice decibel, play the period, by voice conversion into text information etc., then by this
A little information one by one with preset image content, preset voice or sound wave, word speed or frequency of sound wave, preset voice decibel, pre-
If the comparison such as play time, preset text information, if these contents with preset content or preset consistent, side
It can confirm that the advertisement of the dispensing meets the requirements；If wherein a certain item or multinomial information and preset interior perhaps preset condition are not
Unanimously, such as by comparison it identifies that image content is wrong, voice content is wrong, word speed is too fast or too slow, sound is too small, play
Any problems such as the period is wrong, then the advertisement of the dispensing is undesirable.
If the content of S105, targeted advertisements information are consistent with preset content or preset condition, determine that the advertisement is flat
The advertising information that platform is launched meets the requirements, if the content of targeted advertisements information is not consistent with preset content or preset condition,
The advertising information for determining that the advertising platform is launched is undesirable.Determined by output one after determining as a result, to determine third
Whether the advertisement that Fang Pingtai is launched meets expectations of customer.
Advertising information detection method further include: sent by Internet of Things and determine result to cloud server.Facilitate user logical
Cross whether mobile terminal connection cloud server inquiry third party's advertising platform launches advertisement as required.
The content of the targeted advertisements information obtained after second processing can be text information, text information amount of storage
It is small, facilitate Internet of Things to transmit.
Advertising information detection method further include: advertising platform is launched by camera by advertising platform and sound pick-up or
The advertisement of broadcasting carries out video-with-audio recording and is stored in local.Whether the advertising information for judging that advertising platform is launched or played has weight
Multiple, it can be the targeted advertisements letter that two advertisements compared obtain after second processing respectively that advertising information, which has duplicate foundation,
The content text information of breath is identical；For there is duplicate advertisement locally to save a audio-video document.Local storage unit
Video-with-audio recording not only is carried out to every advertisement, the copy information of every advertisement can also be saved, to copy
Information kept records of so as to judge the advertisement being detected output copy information whether be saved it is wide
Whether have repetition, if the copy information for the advertisement output being detected and the copy information phase being saved if accusing
With it can be assumed that the advertisement has played and has carried out audio-video collection and saved.When detecting identical advertisement again,
It does not need to repeat video-with-audio recording to save memory space.It is recordable to play the beginning and ending time and play number of repetition
Equal text informations.Because of the advertising platform meeting same advertisement of loop play, if carrying out the video-with-audio recording needs of full period
Bigger storage medium.Identical advertisement is only being saved into a video-with-audio recording locally to save memory space.
Local acquisition storage in real time is carried out by the advertising information played to advertising platform, and judges what advertising platform played
Whether advertising information has repetition, local only to save copy when the advertisement of broadcasting has repetition, does not need to repeat to save.It is right
It can recorde relevant play time and accumulative broadcasting time in duplicate advertisement.Some minutiae points of the client for dispensing advertisement
If comparing concern, such as: the font of telephone number is too small in advertisement, and display is unclear, needs to expand related font.It does not relate to
And the correctness of advertisement broadcasting content.Local deposit can be carried out by acquiring the monitoring data (video-with-audio recording) of advertising platform
Storage saves.The audio/video information that relevant advertisements platform plays is inquired by logging in Internet of Things by terminal device in idle.It can also
The audio/video information of preservation is uploaded to cloud server by Internet of Things by idle.
Advertising information detection method further include: whether detection advertising platform is in the suspend mode shape for not launching or not playing advertisement
State；When detecting advertising platform in a dormant state, the audio-video document locally saved is sent to by Internet of Things default
Cloud server.
Since night commercial audience is all few, advertising platform night is likely to be at dormant state to save electric energy, works as inspection
When measuring advertising platform in a dormant state, the sound screen information locally saved is sent to cloud server by Internet of Things.
When camera detection to black state and sound pick-up is constantly in does not detect effective sound in preset duration
Information can be determined that the dormant state for being in for advertising platform and not launching or do not play advertisement.Stop when detecting that advertising platform is in
Dormancy standby mode machine, advertising information detection device are switched to data-transmission mode, and the sound screen information that user locally saves is led to
It crosses Internet of Things and is sent to cloud server.User is facilitated to carry out the inquiry of related sound screen information to confirm the detail of advertisement
Problem.Since the data volume of data transmission of internet of things does not have internet capacity big, the idle time at night can use to transmit
The real-time screen information locally saved checks that advertising platform launches the audio-video of advertisement for user so as to subsequent to cloud server
Data.
Advertisement is played by the advertising platform provided third-party platform and carries out real-time monitoring analysis, improves detection effect
Rate saves cost of labor.
Embodiment 2
In conjunction with above-described embodiment, second embodiment of the present invention provides a kind of advertising information detection devices, for flat to advertisement
The advertising information that platform is launched is detected, comprising:
Module 100 is obtained, the advertising information launched or played for obtaining advertising platform.
Obtain advertising platform launch or play advertising information mode also there are many, such as can by be arranged in advertisement
Camera around platform and sound pick-up obtain advertising information, camera be used to obtain image/video information either statically or dynamically,
Sound pick-up is for obtaining voice messaging；Advertising platform can also be obtained by network (cable network or wireless network) to play
Information.
First processing module 200 obtains the class of targeted advertisements information for carrying out the first processing to the advertising information of acquisition
Type.
First processing is carried out to the advertising information of acquisition, the type for obtaining targeted advertisements information specifically includes:
Targeted advertisements information is extracted from the advertising information of acquisition；It identifies described in the content determination of the targeted advertisements information
The type of targeted advertisements information.
Judge that the type of targeted advertisements information specifically can be by the following method:
When sound pick-up does not collect the voice messaging of target object, acquire within a preset time interval two of camera
Frame image is identical it can be assumed that the type of ad content is noiseless picture-text advertisement.
When sound pick-up collects the voice messaging of target object, two frame figures that camera acquires within a preset time interval
As identical it can be assumed that the type of ad content is no audio picture-text advertisement.
When sound pick-up collects the voice messaging of target object, two frame figures that camera acquires within a preset time interval
As not identical it can be assumed that the type of ad content is sound video ads.
Second processing module 300, for selecting presetting method to carry out at second according to the type of the targeted advertisements information
Reason obtains the content of targeted advertisements information, and the content of the targeted advertisements information includes text information.
The text information of targeted advertisements information includes: content text information, the advertising platform for characterizing advertising information
Numbered positions text information and play time text information.Play time text information includes: beginning and ending time, duration and again
Again the information such as number.Content text information includes: the first content text information and characterization acoustic information for characterizing image information
At least one of the second content text information.In embodiments of the present invention, described to be selected according to the type of targeted advertisements information
Second processing carried out with presetting method obtain the content of targeted advertisements information specifically including:
When the type of targeted advertisement content is noiseless picture-text advertisement, using optical character recognition technology from graph text information
Text information is extracted, and labels it as first content text information.
When the type of targeted advertisement content is audio picture-text advertisement, ceased using optical character recognition technology from picture and text Guangxin
In extract text information, and label it as first content text information；It is mentioned from acoustic information using speech recognition technology
Text information is taken out, and labels it as the second content text information.
When the type of targeted advertisement content is sound video ads, using image recognition processing technology from video information
Text information is extracted, and labels it as first content text information；It is extracted from acoustic information using speech recognition technology
Text information out, and label it as the second content text information.
Contrast module 400, for comparing the content of targeted advertisements information with preset content or preset condition.Determine
Module 500 is the content and preset content or preset condition of targeted advertisements information for the comparing result when the contrast module
When being consistent, the advertising information for determining that the advertising platform is launched meets the requirements, when the comparing result of the contrast module is target
When the content of advertising information is not consistent with preset content or preset condition, the advertising information for determining that the advertising platform is launched is not inconsistent
It closes and requires.
In embodiments of the present invention, the content of the targeted advertisements information may also include non-text in addition to including text information
Word information, the text information of the targeted advertisements information include the text information extracted from either statically or dynamically image and/or right
The text information that voice messaging is converted to；Non-legible information can be font size, temporal information, image information, row
Version information etc. also needs to judge that non-legible information is enough to meet the requirements, such as mesh other than text information to be judged meets the requirements
Whether the font size of mark advertising information meets the requirements, and whether the period that targeted advertisements information plays meets the requirements, advertisement is believed
Whether picture, typesetting in breath etc. meet the requirements.
Advertising information detection device further include: record storage module 600；For passing through the camera by advertising platform and picking up
The advertisement that sound device is launched advertising platform or played carries out video-with-audio recording and is stored in local.
Advertising information detection device further include: whether sleep detection module 700 is in for detecting advertising platform and does not launch
Or the dormant state of advertisement is not played；When sleep detection module 700 detects advertising platform in a dormant state, by local guarantor
The audio-video document deposited is sent to default cloud server by Internet of Things.
In addition, the present invention also provides a kind of computer equipments, as shown in figure 3, the computer equipment includes memory 10
With processor 20, memory 10 can be used for storing computer program, and processor 20 is by operation computer program, to make to calculate
Machine equipment executes the function of above-mentioned advertising information detection method or the modules in above-mentioned advertising information detection device.
Memory may include storing program area and storage data area, wherein storing program area can storage program area, at least
Application program needed for one function (such as sound-playing function, image player function etc.) etc.；Storage data area can store root
Created data (such as audio data, phone directory etc.) etc. are used according to computer equipment.In addition, memory may include height
Fast random access memory, can also include nonvolatile memory, a for example, at least disk memory, flush memory device,
Or other volatile solid-state parts.
The present embodiment additionally provides a kind of computer storage medium, for storing calculating used in above-mentioned computer equipment
Machine program.
In several embodiments provided herein, it should be understood that disclosed device and method can also pass through
Other modes are realized.The apparatus embodiments described above are merely exemplary, for example, flow chart and structure in attached drawing
Figure shows the system frame in the cards of the device of multiple embodiments according to the present invention, method and computer program product
Structure, function and operation.In this regard, each box in flowchart or block diagram can represent a module, section or code
A part, a part of the module, section or code includes one or more for implementing the specified logical function
Executable instruction.It should also be noted that function marked in the box can also be to be different from the implementation as replacement
The sequence marked in attached drawing occurs.For example, two continuous boxes can actually be basically executed in parallel, they are sometimes
It can execute in the opposite order, this depends on the function involved.It is also noted that in structure chart and/or flow chart
The combination of each box and the box in structure chart and/or flow chart, can function or movement as defined in executing it is dedicated
Hardware based system realize, or can realize using a combination of dedicated hardware and computer instructions.
In addition, each functional module or unit in each embodiment of the present invention can integrate one independence of formation together
Part, be also possible to modules individualism, an independent part can also be integrated to form with two or more modules.
It, can be with if the function is realized and when sold or used as an independent product in the form of software function module
It is stored in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be intelligence
Can mobile phone, personal computer, server or network equipment etc.) execute each embodiment the method for the present invention whole or
Part steps.And storage medium above-mentioned include: USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory),
Random access memory (RAM, Random Access Memory), magnetic or disk etc. be various to can store program code
Medium.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. a kind of advertising information detection method, for being detected to the advertising information that advertising platform is launched, which is characterized in that packet
It includes:
Obtain the advertising information that advertising platform is launched or played；
First processing is carried out to the advertising information of acquisition, obtains the type of targeted advertisements information；
Presetting method is selected to carry out second processing to targeted advertisements information to obtain mesh according to the type of the targeted advertisements information
The content of advertising information is marked, the content of the targeted advertisements information includes text information；
The content of targeted advertisements information is compared with preset content or preset condition；
If the content of targeted advertisements information is consistent with preset content or preset condition, determine that the advertising platform is launched wide
Information is accused to meet the requirements；If the content of targeted advertisements information is not consistent with preset content or preset condition, determine described wide
It is undesirable to accuse the advertising information that platform is launched.
2. advertising information detection method according to claim 1, which is characterized in that carry out first to the advertising information of acquisition
Processing, the type for obtaining targeted advertisements information specifically include:
Targeted advertisements information to be detected is extracted from the advertising information of acquisition；
Identify the type of the targeted advertisements information；
Wherein, identify that the type of the targeted advertisements information specifically includes:
When sound pick-up does not collect the voice messaging of targeted advertisements information, and camera acquire within a preset time interval two
A frame image is identical, then identifies that the type of the targeted advertisements information is noiseless picture-text advertisement；
When sound pick-up collects the voice messaging of targeted advertisements information, and two frames that camera acquires within a preset time interval
Image is identical, then identifies that the type of the targeted advertisements information is audio picture-text advertisement；
When sound pick-up collects the voice messaging of targeted advertisements information, and two frames that camera acquires within a preset time interval
Image is not identical, then identifies that the type of the targeted advertisements information is sound video ads.
3. advertising information detection method according to claim 1, which is characterized in that the text of the targeted advertisements information is believed
Breath includes: the numbered positions information and/or play time letter for characterizing the content text information of advertising information, advertising platform
Breath；The content text information include: characterize image information first content text information and characterize acoustic information second
At least one of content text information；
It is described to select presetting method to carry out second processing to targeted advertisements information to obtain according to the type of the targeted advertisements information
Content to targeted advertisements information includes:
When the type of targeted advertisement content is noiseless picture-text advertisement, extracted from graph text information using optical character recognition technology
Text information out, and label it as first content text information；
When the type of targeted advertisement content is audio picture-text advertisement, mentioned from the breath of picture and text Guangxin using optical character recognition technology
Text information is taken out, and labels it as first content text information；It is extracted from acoustic information using speech recognition technology
Text information, and label it as the second content text information；
When the type of targeted advertisement content is sound video ads, extracted from video information using image recognition processing technology
Text information out, and label it as first content text information；Text is extracted from acoustic information using speech recognition technology
Word information, and label it as the second content text information.
4. advertising information detection method according to claim 1, which is characterized in that further include: pass through the advertising platform
The advertisement that other camera and sound pick-up is launched the advertising platform or played carries out video-with-audio recording and is stored in local.
5. advertising information detection method according to claim 4, which is characterized in that further include:
Detect whether the advertising platform is in the dormant state that do not launch or do not play advertisement；
When detecting the advertising platform in a dormant state, the audio-video document locally saved is sent to by Internet of Things
Default cloud server.
6. a kind of advertising information detection device, for being detected to the advertising information that advertising platform is launched, which is characterized in that packet
It includes:
Module is obtained, the advertising information launched or played for obtaining advertising platform；
First processing module obtains the type of targeted advertisements information for carrying out the first processing to the advertising information of acquisition；
Second processing module, for selecting presetting method to carry out targeted advertisements information according to the type of the targeted advertisements information
For second processing to obtain the content of targeted advertisements information, the content of the targeted advertisements information includes text information；
Contrast module, for comparing the content of targeted advertisements information with preset content or preset condition；
Determination module for the content and preset content of targeted advertisements information or is preset for the comparing result when the contrast module
When condition is consistent, the advertising information for determining that the advertising platform is launched meets the requirements；When the comparing result of the contrast module is
When the content of targeted advertisements information is not consistent with preset content or preset condition, the advertising information that the advertising platform is launched is determined
It is undesirable.
7. advertising information detection device according to claim 6, which is characterized in that further include: record storage module；For
Audio-video note is carried out by the advertisement that camera by the advertising platform and sound pick-up are launched the advertising platform or played
It records and is stored in local.
8. advertising information detection device according to claim 6, which is characterized in that the content of the targeted advertisements information is also
Including non-legible information, the text information of the targeted advertisements information includes the text information extracted from either statically or dynamically image
And/or to the text information that voice messaging is converted to；
The Second processing module is also used to:
When the type of targeted advertisement content is noiseless picture-text advertisement, extracted from graph text information using optical character recognition technology
Text information out, and label it as first content text information；
When the type of targeted advertisement content is audio picture-text advertisement, mentioned from the breath of picture and text Guangxin using optical character recognition technology
Text information is taken out, and labels it as first content text information；It is extracted from acoustic information using speech recognition technology
Text information, and label it as the second content text information；
When the type of targeted advertisement content is sound video ads, extracted from video information using image recognition processing technology
Text information out, and label it as first content text information；Text is extracted from acoustic information using speech recognition technology
Word information, and label it as the second content text information.
9. a kind of computer equipment, which is characterized in that including memory and processor, the memory is for storing computer
Program, the processor runs the computer program so that the computer equipment executes according to claim 1 to any in 6
Advertising information detection method described in one.
10. a kind of computer readable storage medium, which is characterized in that it is stored with computer equipment institute as claimed in claim 9
The computer program used.
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