CN111210276B - Advertisement playing strategy adjustment method and device, electronic equipment and medium - Google Patents
Advertisement playing strategy adjustment method and device, electronic equipment and medium Download PDFInfo
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Abstract
The application provides an advertisement playing strategy adjusting method, an advertisement playing strategy adjusting device, electronic equipment and a medium, wherein the advertisement playing strategy adjusting method acts on a ground server and specifically comprises the following steps: after receiving a network connection request sent by the advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end; acquiring advertisement playing information of an advertisement playing end for playing advertisements in the flying process through established network connection; according to the flight information of the advertisement playing terminal, determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements; and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement. According to the application, the ground server is used for counting the advertisement playing information of the target advertisement played by the advertisement playing end, so that compared with the manual counting efficiency, the current advertisement playing strategy can be more accurately adjusted.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to a method and apparatus for adjusting an advertisement playing policy, an electronic device, and a medium.
Background
With the development of advertising industry, more and more advertisement playing forms are used for people's life, such as internet advertisement, outdoor advertisement, etc. The outdoor advertisement, especially the airplane screen advertisement, has the characteristics of large passenger flow, high influence, strong brand perception capability of the audience and the like, and is a very effective external advertisement propaganda mode.
In the prior art, advertisements are mainly played on an airplane through flowing of an electronic screen, statistics on advertisement playing conditions usually depend on professional personnel to count the periodical loading conditions of the advertisements on the airplane screen, and then the advertisement playing conditions are manually tidied, for example, information of which airlines, flights and the like the advertisements currently played belong to is determined, so that time consumption is long, and efficiency is low.
Disclosure of Invention
Accordingly, the present application is directed to a method, an apparatus, an electronic device, and a medium for adjusting advertisement playing policy, so as to improve statistics of advertisement playing information of a target advertisement played by an advertisement playing end.
In a first aspect, an embodiment of the present application provides a method for adjusting an advertisement playing policy, acting on a ground server, where the method includes:
after receiving a network connection request sent by an advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end;
acquiring advertisement playing information of the advertisement playing end for playing advertisements in the flight process through established network connection; the advertisement playing information comprises advertisement content of advertisements, advertisement names of the advertisements and playing times of the advertisements;
according to the flight information of the advertisement playing terminal, determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements;
and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
With reference to the first aspect, an embodiment of the present application provides a first possible implementation manner of the first aspect, where after receiving a network connection request sent by an advertisement playing end after a flight is finished, establishing a network connection with the advertisement playing end, where the method includes:
determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
detecting whether the network connection signal strength of the target advertisement playing end reaches a preset signal strength;
if yes, establishing network connection with the target advertisement playing end.
With reference to the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the adjusting, according to the advertisement playing information of the target advertisement, a playing policy of the target advertisement includes:
comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name;
if not, playing the advertisement corresponding to the preset advertisement name.
With reference to the first aspect, an embodiment of the present application provides a third possible implementation manner of the first aspect, where the adjusting, according to the advertisement playing information of the target advertisement, a playing policy of the target advertisement includes:
acquiring an advertisement content screenshot of the target advertisement at a preset moment;
comparing the advertisement content screenshot at the preset moment with a standard picture, and judging whether a preset advertisement is played or not;
if not, playing the preset advertisement.
With reference to the first aspect, an embodiment of the present application provides a fourth possible implementation manner of the first aspect, where the adjusting, according to the advertisement playing information of the target advertisement, a playing policy of the target advertisement includes:
determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement;
if not, determining to increase the number of advertisement playing ends for playing the target advertisement.
In a second aspect, an embodiment of the present application further provides an advertisement playing policy adjustment apparatus, including:
the building module is used for building network connection with the advertisement playing end after receiving a network connection request sent by the advertisement playing end after the flying is finished; the network connection request carries flight information of the advertisement playing end;
the first acquisition module is used for acquiring advertisement playing information of the advertisement playing end for playing advertisements in the flight process through established network connection; the advertisement playing information comprises advertisement content of advertisements, advertisement names of the advertisements and playing times of the advertisements;
the first determining module is used for determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements according to the flight information of the advertisement playing end;
and the adjusting module is used for adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication via the bus when the electronic device is running, the machine-readable instructions when executed by the processor performing the steps of any one of the possible implementations of the first aspect.
In a fourth aspect, embodiments of the present application also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of any of the possible implementations of the first aspect described above.
The method for adjusting the advertisement playing strategy provided by the embodiment of the application comprises the following steps: after receiving a network connection request sent by the advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end; acquiring advertisement playing information of an advertisement playing end for playing advertisements in the flying process through established network connection; according to the flight information of the advertisement playing terminal, determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements; and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement. According to the application, the ground server is used for counting the advertisement playing information of the target advertisement played by the advertisement playing end, so that compared with the manual counting efficiency, the current advertisement playing strategy can be more accurately adjusted.
In order to make the above objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments will be briefly described below, it being understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and other related drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flowchart illustrating a first method for adjusting an advertisement playing policy according to an embodiment of the present application;
FIG. 2 is a flowchart illustrating a second method for adjusting an advertisement playing policy according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement playing policy adjustment apparatus according to an embodiment of the present application;
fig. 4 shows a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more apparent, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. The components of the embodiments of the present application generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the application, as presented in the figures, is not intended to limit the scope of the application, as claimed, but is merely representative of selected embodiments of the application. All other embodiments, which can be made by a person skilled in the art without making any inventive effort, are intended to be within the scope of the present application.
Based on this, the embodiment of the application provides an advertisement playing strategy adjustment method, an advertisement playing strategy adjustment device, electronic equipment and a medium, and the advertisement playing strategy adjustment method, the electronic equipment and the medium are described in the following embodiments.
For the convenience of understanding the present embodiment, the method for adjusting the advertisement playing policy disclosed in the embodiment of the present application will be described in detail. In a flowchart of a first advertisement playing policy adjustment method shown in fig. 1, the method includes the following steps:
s101: after receiving a network connection request sent by the advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries the flight information of the advertisement playing end.
S102: acquiring advertisement playing information of an advertisement playing end for playing advertisements in the flying process through established network connection; the advertisement playing information includes advertisement content of the advertisement, advertisement name of the advertisement and number of times of playing the advertisement.
S103: and determining the advertisements played by the flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end.
S104: and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In step S101, the advertisement playing terminal may refer to an advertisement playing terminal installed on an aircraft, and may include an advertisement playing device for playing an advertisement and an information storage device, wherein the advertisement playing device is connected to the information storage device. The information storage device may store advertisement details (i.e., advertisement playing information) played by the advertisement playing device, and may transmit the stored advertisement playing information to the ground server after establishing a network connection with the ground server.
In particular, the advertisement playing device may be a display screen, and the information storage device may be a device having a storage function and a network connection function, such as a storage server.
The network connection may be any type of wired network connection or wireless network connection, or a combination thereof. Here, the network connection mainly refers to a wireless network connection, and the network connection request mainly refers to a wireless network connection request.
When the advertisement playing end sends out a network connection request, the network connection request can carry flight information of the advertisement playing end.
Here, the flight information may refer to flight information of an aircraft where the advertisement broadcasting terminal is located, and specifically may include information such as a flight number, a flight start time, a flight end time, a flight start point, a flight end point, and the like. In general, each flight information of each aircraft is uniquely determined, so that the advertisement playing end on each aircraft corresponds to the flight information of the aircraft where the advertisement playing end is located.
Considering that the aircraft may not be able to establish network connection with the ground server during the flight, the advertisement playing end sends out a network connection request after the flight is finished, and establishes network connection with the ground server. For the case that the network connection request in the embodiment of the present application mainly refers to a Wireless network connection request, therefore, the advertisement playing end and the ground server may establish a Wireless network connection, for example, a WIFI (Wireless-Fidelity) connection.
Considering that in the implementation, the situation that the wireless network connection fails to be established due to the poor signal strength of the wireless network connection may exist, so when the wireless network connection fails to be established, the network connection request may be sent again according to the actual situation, and the network connection may be re-established, or the wired network connection may be established, or the advertisement playing information stored in the advertisement playing end may be manually acquired.
In addition, considering that the method is not easy to operate when the wired network connection is established, and has low efficiency when the mode of manually acquiring the advertisement playing information stored in the advertisement playing end is adopted, in practical situations, before the wireless network connection is established successfully, whether the signal strength of the wireless network connection reaches the preset signal strength can be detected, so that the wireless network connection is performed with the advertisement playing end under the condition that the signal strength of the wireless network connection meets the preset signal strength, and when the method is implemented specifically, the method can be executed according to the steps in the flow diagram of the second advertisement playing strategy adjustment method shown in fig. 2:
s1011: and determining the target advertisement playing end according to the flight information of the advertisement playing end and the preset flight information.
S1012: and detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength.
S1013: if yes, establishing network connection with the target advertisement playing end.
In step S1011, since flight information is numerous and complex, and in general, an advertiser does not put an advertisement on all aircrafts in consideration of investment costs, but puts an advertisement on some of the aircrafts, the flight information for playing the advertisement requested by the advertiser may be stored in the ground server in advance, that is, preset flight information.
After receiving a network connection request sent by an advertisement playing end after the flight is finished, the ground server can compare the flight information of the advertisement playing end carried in the network connection request with preset flight information, and when the flight information of the advertisement playing end carried in the network connection request is consistent with the preset flight information, the advertisement playing end can be determined to be a target advertisement playing end, namely, the target advertisement playing end is an advertisement playing end for playing advertisements required to be played by an advertiser.
In step S1012, the ground server may detect whether the wireless network connection signal strength of the target advertisement playing end reaches the preset signal strength, and when the network connection signal strength does not reach the preset signal strength, the target advertisement playing end may not be able to keep normal connection with the ground server.
In step S1013, when the network connection signal strength of the target advertisement playing end reaches the preset signal strength, then the ground server establishes network connection with the target advertisement playing end, if the network connection signal strength of the target advertisement playing end does not reach the preset signal strength, then the ground server cannot establish network connection with the target advertisement playing end, at this time, the network connection request can be sent again according to the actual situation, and the network connection can be re-established, or a wired network connection can be established, or the advertisement playing information stored in the advertisement playing end can be manually acquired, and other modes are adopted.
In step S102, in general, the advertisement playing end plays the advertisement in the flight process, that is, starts playing at the take-off time or the preset time after the take-off time of the aircraft, until the aircraft stops playing before landing.
Here, the advertisement playing information may refer to a playing condition of the advertisement stored in the advertisement playing process, and in particular, the advertisement playing information may include advertisement content of the advertisement, advertisement name of the advertisement, and number of times of playing the advertisement.
The advertisement content of an advertisement may refer to pictures, text, video, etc. included in the advertisement that convey goods or services information to consumers or users.
The advertisement name of an advertisement refers to the name by which the advertiser names the advertisement.
The number of times of playing the advertisement refers to the number of times of playing the same advertisement from the beginning to the end of playing in the same flight. In the application, the same advertisement is generally played in turn in the preset time period in the same flight, namely, in the preset time period, after the same advertisement finishes the playing in the same flight, the next repeated playing is directly carried out. Therefore, the number of times of playing the advertisement may refer to the number of times of carousel of the advertisement in a preset period.
In practical situations, the same advertisement can be played at different advertisement playing ends, and in general, an advertiser easily selects the advertisement playing end to play the same advertisement on the same navigation line. In implementations, multiple advertisements may be played on the same flight.
The ground server can obtain the advertisement playing information of the advertisement playing terminal for playing the advertisement through the established network connection. Specifically, the advertisement playing end sends advertisement playing information to the ground server through the established network connection.
In step S103, the flight start point and the flight end point of the aircraft on the same route are the same, so that according to the flight information of the advertisement playing end, it can be determined that the flights with the same flight start point and the same flight end point are target flights, and the advertisement played by the advertisement playing end on the target flights is target advertisement.
The aircraft time of different flights on the same route may be any time of day, and it is considered that at some time, the advertisement playing time may be adjusted or the advertisement may be paused on some flights, so in one possible implementation manner, the target flights of flights with the same flight starting point, the same flight ending point and the same flight time may be determined according to the flight information of the advertisement playing end, and then the advertisement played by the advertisement playing end on the target flights is the target advertisement.
In step S104, in a possible implementation manner, the play policy of the target advertisement may be adjusted according to the advertisement name of the target advertisement, and specifically, the method may include the following steps:
s1041: comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name.
S1042: if not, playing the advertisement corresponding to the preset advertisement name.
In step S1041, the preset advertisement name refers to the advertisement name of the advertisement which is stored in the ground server and mainly required to be played.
By comparing the advertisement name of the target advertisement with the preset advertisement name, whether the advertisement name of the target advertisement is consistent with the preset advertisement name can be judged.
In step S1042, if it is determined that the advertisement name of the target advertisement is inconsistent with the preset advertisement name, it can be determined that the advertisement requested to be played by the advertiser is not played (e.g., the advertisement playing end is playing in error), so that the current advertisement playing policy can be adjusted, and the advertisement corresponding to the preset advertisement name can be played.
In one possible implementation manner, the playing strategy of the target advertisement can be adjusted according to the advertisement content of the target advertisement, and specifically, the method comprises the following steps:
s1043: and acquiring an advertisement content screenshot of the target advertisement at a preset moment.
S1044: and comparing the advertisement content screenshot at the preset moment with the standard picture, and judging whether the preset advertisement is played or not.
S1045: if not, playing the preset advertisement.
In step S1043, a screenshot of advertisement content of the target advertisement may be obtained, and the advertisement content screenshot of the target content at the preset time may be obtained. Specifically, the targeted advertisement may be captured according to a preset time interval to obtain a plurality of advertisement content pictures, and the advertisement content pictures are arranged according to a time sequence before capturing.
In step S1044, the preset advertisement refers to an advertisement that the advertiser desires to play. The standard picture refers to a picture of the advertisement content that the advertiser desires to play.
In a specific implementation, there may be a plurality of standard pictures, and the playing time point of the standard pictures may be the same as the time of the advertisement content screenshot obtained in step S1043. And comparing the advertisement content screenshot with the standard picture according to the time sequence, and judging whether the advertisement content screenshot at the preset moment is identical to the content contained in the standard picture or not so as to judge whether the preset advertisement is played or not.
In a specific implementation, the playing time point of the standard picture may not be the same as the time of the advertisement content screenshot obtained in step S1043. And judging whether the preset advertisement is played or not by judging whether the content contained in the advertisement content screenshot obtained in the standard picture S1043 appears or not.
In step S1045, if it is determined that the preset advertisement is not played, that is, the advertisement that the advertiser requires to play is not played (e.g., the advertisement playing end plays in error), the current advertisement playing policy may be adjusted, and the preset advertisement may be played.
In one possible implementation manner, the playing strategy of the target advertisement may be adjusted according to the playing times of the target advertisement, and specifically, the method may include the following steps:
s1046: and determining whether the playing times of the target advertisement reach the preset playing times or not according to the playing times of the target advertisement.
S1047: if not, determining to increase the number of advertisement playing ends for playing the target advertisement.
In step S1046, in general, the advertiser may request a total number of times the advertisement is played, a number of times the advertisement is played in a preset period of time (e.g., a number of times the advertisement is played per day), a number of times the advertisement is played on a certain route, and so on.
In a specific implementation, whether the playing times of the target advertisement in the advertisement playing end under the current number reach the preset playing times can be determined according to the playing times of the target advertisement.
In step S1047, if the number of times of playing the target advertisement does not reach the preset number of times of playing, the number of advertisement playing ends for playing the target advertisement may be increased, specifically, the remaining number of times of playing may be determined according to the preset number of times of playing and the current number of times of playing, and then the number of advertisement playing ends for playing the target advertisement may be increased according to the remaining number of times of playing.
The embodiment of the application provides an advertisement playing strategy adjusting method, which comprises the steps of firstly, after receiving a network connection request sent by an advertisement playing end after the flying is finished, establishing network connection with the advertisement playing end; then, the advertisement playing information of the advertisement playing end for playing the advertisement in the flying process is obtained through the established network connection; then, according to the flight information of the advertisement playing end, determining that the advertisements played by the flights with the same flight starting point and the same flight ending point are target advertisements; and finally, according to the advertisement playing information of the target advertisement, adjusting the playing strategy of the target advertisement. According to the application, the ground server is used for counting the advertisement playing information of the target advertisement played by the advertisement playing end, so that compared with the manual counting efficiency, the current advertisement playing strategy can be more accurately adjusted.
Based on the same technical concept, the embodiment of the application also provides an advertisement playing strategy adjustment method device, electronic equipment, a computer readable storage medium and the like, and particularly can be seen in the following embodiments.
Fig. 3 is a block diagram illustrating an advertisement play policy adjustment apparatus according to some embodiments of the present application, where functions implemented by the advertisement play policy adjustment apparatus correspond to the steps of executing the advertisement play policy adjustment method on a terminal device as described above. The apparatus may be understood as a component of a server including a processor, which is capable of implementing the above-mentioned advertisement play policy adjustment method, and as shown in fig. 3, the advertisement play policy adjustment apparatus may include:
the establishing module 301 is configured to establish a network connection with an advertisement playing end after receiving a network connection request sent by the advertisement playing end after the end of the flight; the network connection request carries flight information of the advertisement playing end;
a first obtaining module 302, configured to obtain, through the established network connection, advertisement playing information of the advertisement playing end for playing an advertisement in a flight process; the advertisement playing information comprises advertisement content of advertisements, advertisement names of the advertisements and playing times of the advertisements;
a first determining module 303, configured to determine, according to flight information of the advertisement playing end, that advertisements played by flights having the same flight start point and the same flight end point are targeted advertisements;
and the adjustment module 304 is configured to adjust a playing policy of the target advertisement according to the advertisement playing information of the target advertisement.
In one possible implementation, the establishing module 301 includes:
the second determining module is used for determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
the detection module is used for detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength;
and the establishing sub-module is used for establishing network connection with the target advertisement playing end if the target advertisement playing end is in the preset condition.
In one possible implementation, the adjustment module 304 includes:
the first judging module is used for comparing the advertisement name of the target advertisement with a preset advertisement name and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
and the first playing module is used for playing the advertisement corresponding to the preset advertisement name if not.
In one possible implementation, the adjustment module 304 includes:
the second acquisition module is used for acquiring the advertisement content screenshot of the target advertisement at the preset moment;
the second judging module is used for comparing the advertisement content screenshot at the preset moment with the standard picture to judge whether the preset advertisement is played or not;
and the second playing module is used for playing the preset advertisement if not.
In one possible implementation, the adjustment module 304 includes:
the third determining module is used for determining whether the playing times of the target advertisement reach the preset playing times according to the playing times of the target advertisement;
and the adding module is used for determining to increase the number of advertisement playing ends for playing the target advertisement if not.
As shown in fig. 4, a schematic structural diagram of an electronic device 400 according to an embodiment of the present application is provided, where the electronic device 400 includes: at least one processor 401, at least one network interface 404 and at least one user interface 403, a memory 405, at least one communication bus 402. Communication bus 402 is used to enable connected communications between these components. The user interface 403 includes a display (e.g., a touch screen), a keyboard, or a pointing device (e.g., a touch pad or touch screen, etc.).
Memory 405 may include read-only memory and random access memory and provides instructions and data to processor 401. A portion of the memory 405 may also include non-volatile random access memory (NVRAM).
In some implementations, the memory 405 stores the following elements, executable modules or data structures, or a subset thereof, or an extended set thereof:
an operating system 4051 containing various system programs for implementing various basic services and handling hardware-based tasks;
application 4052 contains various applications for implementing various application services.
In an embodiment of the present application, the processor 401 is configured to, by calling a program or an instruction stored in the memory 405:
after receiving a network connection request sent by an advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end;
acquiring advertisement playing information of the advertisement playing end for playing advertisements in the flight process through established network connection; the advertisement playing information comprises advertisement content of advertisements, advertisement names of the advertisements and playing times of the advertisements;
according to the flight information of the advertisement playing terminal, determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements;
and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In one possible implementation, the processor 401 is further configured to:
determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
detecting whether the network connection signal strength of the target advertisement playing end reaches a preset signal strength;
if yes, establishing network connection with the target advertisement playing end.
In one possible implementation, the processor 401 is further configured to:
comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name;
if not, playing the advertisement corresponding to the preset advertisement name.
In one possible implementation, the processor 401 is further configured to:
acquiring an advertisement content screenshot of the target advertisement at a preset moment;
comparing the advertisement content screenshot at the preset moment with a standard picture, and judging whether a preset advertisement is played or not;
if not, playing the preset advertisement.
In one possible implementation, the processor 401 is further configured to:
determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement;
if not, determining to increase the number of advertisement playing ends for playing the target advertisement.
The computer program product for performing the advertisement playing policy adjustment method provided by the embodiment of the present application includes a computer readable storage medium storing a non-volatile program code executable by a processor, where the program code includes instructions for performing the method described in the foregoing method embodiment, and specific implementation may refer to the method embodiment and will not be described herein.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, and are not repeated herein.
In the several embodiments provided by the present application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be other manners of division in actual implementation, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer readable storage medium executable by a processor. Based on this understanding, the technical solution of the present application may be embodied essentially or in a part contributing to the prior art or in a part of the technical solution, in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Finally, it should be noted that: the above examples are only specific embodiments of the present application, and are not intended to limit the scope of the present application, but it should be understood by those skilled in the art that the present application is not limited thereto, and that the present application is described in detail with reference to the foregoing examples: any person skilled in the art may modify or easily conceive of the technical solution described in the foregoing embodiments, or perform equivalent substitution of some of the technical features, while remaining within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (8)
1. An advertisement playing strategy adjustment method, characterized by acting on a ground server, comprising:
after receiving a network connection request sent by an advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end;
acquiring advertisement playing information of the advertisement playing end for playing advertisements in the flight process through established network connection; the advertisement playing information comprises advertisement content of advertisements, advertisement names of the advertisements and playing times of the advertisements; determining a target advertisement playing end according to flight information of the advertisement playing end and preset flight information, detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength, if so, establishing network connection with the target advertisement playing end, and if not, establishing wired network connection or manually acquiring broadcast playing information stored by the target advertisement playing end;
according to the flight information of the advertisement playing terminal, determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements;
according to the advertisement playing information of the target advertisement, the playing strategy of the target advertisement is adjusted, which comprises the following steps: determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement; if not, determining to increase the number of advertisement playing ends for playing the target advertisement.
2. The method for adjusting the advertisement playing policy according to claim 1, wherein the adjusting the playing policy of the target advertisement according to the advertisement playing information of the target advertisement comprises:
comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name;
if not, playing the advertisement corresponding to the preset advertisement name.
3. The method for adjusting the advertisement playing policy according to claim 1, wherein the adjusting the playing policy of the target advertisement according to the advertisement playing information of the target advertisement comprises:
acquiring an advertisement content screenshot of the target advertisement at a preset moment;
comparing the advertisement content screenshot at the preset moment with a standard picture, and judging whether a preset advertisement is played or not;
if not, playing the preset advertisement.
4. An advertisement play policy adjustment apparatus, comprising:
the building module is used for building network connection with the advertisement playing end after receiving a network connection request sent by the advertisement playing end after the flying is finished; the network connection request carries flight information of the advertisement playing end;
the first acquisition module is used for acquiring advertisement playing information of the advertisement playing end for playing advertisements in the flight process through established network connection; the advertisement playing information comprises advertisement content of advertisements, advertisement names of the advertisements and playing times of the advertisements; determining a target advertisement playing end according to flight information of the advertisement playing end and preset flight information, detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength, if so, establishing network connection with the target advertisement playing end, and if not, establishing wired network connection or manually acquiring broadcast playing information stored by the target advertisement playing end;
the first determining module is used for determining that advertisements played by flights with the same flight starting point and the same flight ending point are target advertisements according to the flight information of the advertisement playing end;
the adjusting module is used for adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement, and comprises the following steps: determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement; if not, determining to increase the number of advertisement playing ends for playing the target advertisement.
5. The advertising play policy adjustment device of claim 4, wherein the establishing module comprises:
the second determining module is used for determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
the detection module is used for detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength;
and the establishing sub-module is used for establishing network connection with the target advertisement playing end if the target advertisement playing end is in the preset condition.
6. The advertising play policy adjustment device of claim 5, wherein the adjustment module comprises:
the first judging module is used for comparing the advertisement name of the target advertisement with a preset advertisement name and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
and the first playing module is used for playing the advertisement corresponding to the preset advertisement name if not.
7. An electronic device, comprising: a processor, a memory and a bus, said memory storing machine readable instructions executable by said processor, said processor and said memory communicating over the bus when the electronic device is running, said machine readable instructions when executed by said processor performing the steps of the method for ad play policy adjustment of any of claims 1 to 3.
8. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the advertisement play policy adjustment method according to any of claims 1 to 3.
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