CN110599250A - Resource playing control method and device and computer storage medium - Google Patents
Resource playing control method and device and computer storage medium Download PDFInfo
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Abstract
The embodiment of the invention provides a resource playing control method, a resource playing control device and a computer storage medium, wherein the method comprises the following steps: the method comprises the steps of obtaining an actual playing amount and an expected playing amount of a target resource on a releasing platform aiming at the target resource corresponding to a contract order of a user, determining a playing deviation of the target resource according to the actual playing amount and the expected playing amount, adjusting one or two of playing probability and divergence rate included by playing control parameters of the target resource by using the playing deviation, and controlling playing of the target resource on the releasing platform according to the adjusted playing control parameters, so that the playing speed of the resource can be smoothly adjusted, the playing amount of the resource on the releasing platform is guaranteed to be controllable, and the condition of over-playing or shortage is avoided.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a resource playing control method, device, and computer storage medium.
Background
With the progress of science and technology and the development of society, terminals such as mobile phones, computers, televisions and the like are more and more popular, and the terminals can be used as a delivery platform of resources (such as advertisements). At present, for the playing control algorithm of the resource on the delivery platform, a proportional, Integral, Differential (PID) control algorithm may be adopted, and the controlled variable is the result of adding three algorithms (proportional, Integral, Differential), and is input as an error value (i.e. the result of subtracting the measured value from the set value) or a signal derived from the error value. Taking the resource as an advertisement as an example, each contract advertisement in the advertisement system is sorted according to a score (score), the score is mainly calculated according to a divergence rate (bias), the bias is adjusted by sensing whether the traffic is sufficient or not or whether the advertisement exposure is sufficient or not in real time, when the traffic is sufficient, the bias of the advertisement can be adjusted to be small, when the traffic is insufficient, the advertisement may not be preserved, the bias of the advertisement can be adjusted to be high, in addition, in order to prevent the advertisement from being oversubscribed, a playing probability (rate) needs to participate in the playing control, the higher the rate is, the higher the probability of the advertisement being played is, in the existing scheme, when the playing control is performed by using the playing probability (rate) and the divergence rate (bias), the rate and the bias are usually adjusted directly, and the phenomenon of oversubscribing or the shortage easily occurs in practical application, so that the playing control effect is smooth.
Disclosure of Invention
Embodiments of the present invention provide a method and an apparatus for controlling resource playing, and a computer storage medium, which can smoothly adjust a playing speed of a resource, ensure that a playing amount of the resource on a delivery platform is controllable, and avoid an over-broadcast or an under-broadcast situation.
In one aspect, an embodiment of the present invention provides a resource playing control method, including:
acquiring the actual playing amount and the expected playing amount of a target resource on a putting platform aiming at the target resource corresponding to a contract order of a user;
determining the playing deviation of the target resource according to the actual playing amount and the expected playing amount;
utilizing the playing deviation to adjust one or two of playing probability and divergence rate included by the playing control parameter of the target resource;
and controlling the playing of the target resource on the launching platform according to the adjusted playing control parameter.
On the other hand, an embodiment of the present invention further provides a resource playing control apparatus, including:
the acquisition module is used for acquiring the actual playing amount and the expected playing amount of the target resource on the putting platform aiming at the target resource corresponding to the contract order of the user;
a determining module, configured to determine a play deviation of the target resource according to the actual play amount and the expected play amount;
the adjusting module is used for adjusting one or two of playing probability and divergence rate included by the playing control parameters of the target resources by using the playing deviation;
and the control module is used for controlling the playing of the target resource on the launching platform according to the adjusted playing control parameter.
In yet another aspect, an embodiment of the present invention further provides a server, including a processor, a network interface, and a storage device, where the processor, the network interface, and the storage device are connected to each other, where the network interface is controlled by the processor to send and receive data, and the storage device is used to store a computer program, where the computer program includes program instructions, and the processor is configured to call the program instructions to execute the resource play control method described above.
In still another aspect, an embodiment of the present invention further provides a computer storage medium, where program instructions are stored in the computer storage medium, and when the program instructions are executed, the computer storage medium is configured to implement the resource playing control method described above.
The embodiment of the invention can acquire the actual playing amount and the expected playing amount of the target resource on the releasing platform aiming at the target resource corresponding to the contract order of the user, determine the playing deviation of the target resource according to the actual playing amount and the expected playing amount, adjust one or two of the playing probability and the divergence rate included by the playing control parameter of the target resource by using the playing deviation, and control the playing of the target resource on the releasing platform according to the adjusted playing control parameter, thereby smoothly adjusting the playing speed of the resource, ensuring that the playing amount of the resource on the releasing platform is controllable, and avoiding the occurrence of over-playing or shortage.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a resource playing control method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating another resource playing control method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a resource playing control apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Aiming at the situations that the play control algorithm of the resources on the releasing platform easily causes the phenomenon of over-play or shortage, the play control effect is not smooth enough and the like at present, the embodiment of the invention provides a resource play control method, which can smoothly adjust the play speed of the resources, ensure that the play amount of the resources on the releasing platform is controllable, and avoid the situation of over-play or shortage.
Fig. 1 is a schematic flow chart of a resource playing control method according to an embodiment of the present invention, where the resource playing control method according to the embodiment of the present invention includes the following steps:
101. and the server acquires the actual playing amount and the expected playing amount of the target resource on the launching platform according to the target resource corresponding to the contract order of the user.
The resources in the embodiment of the invention may include advertisements, the user may refer to an advertiser, the advertisements may be delivered to a specified delivery platform, for example, a delivery platform such as a smart phone, a tablet computer, a notebook computer, a desktop computer, a television, and the like, and when the advertiser needs to deliver the advertisements, the advertiser may sign a contract order and specify the advertisements to be delivered, an expected delivery amount, time limit, targeting conditions, and the like in the contract order.
Wherein, the desired playing amount and time limit can be, for example, 10 times per day or 50 times per week, etc.; of course, different desired play amounts may be specified at different times, for example, 5 times per day on monday through friday, 10 times per day on saturday and sunday.
The targeting condition refers to an advertisement delivery object specified by an advertiser, and may specifically include any one of the following targeting conditions or a combination of multiple targeting conditions:
(1) regional orientation: for example, many advertisers' services have regional characteristics;
(2) population attribute targeting: mainly including age, gender, education, income level, etc.;
(3) channel orientation: the method is suitable for vertical media which are relatively close to conversion requirements, such as automobiles, mothers and babies and the like, and the coverage surface is narrow;
(4) context orientation: matching relevant advertisements based on the specific content of the web page (e.g., keywords, topics, etc.);
(5) and (3) behavior orientation: knowing the interest of the user according to the historical access behavior of the user so as to put advertisements;
(6) precise position orientation: advertisement placement based on precise geographical locations is performed based on terminal device information (e.g., Global Positioning System (GPS) Positioning information, Internet Protocol (IP) addresses, etc.).
Specifically, the server may play the target resource on the launching platform, may count a playing amount (recorded as an actual playing amount) of the target resource on the launching platform in real time, and may obtain an expected playing amount of the target resource set in the contract order.
In some possible embodiments, the server may call a distributed data processing framework (e.g., strom) to read the actual playing amount of the target resource on the launching platform from the real-time big data access system.
In some possible embodiments, the Real-time big Data access system may be a Real-time Data acquisition system (Tencent Data Bank, TD Bank), where the TD Bank is a bridge between a service Data source and a Data processing system, and may decouple the Data processing system from the Data source, so as to provide Data support for a backend Distributed Data warehouse (TDW) and a Real-time Computing platform (TRC), where the TDW mainly performs Data applications such as product day-week-month reporting, Data analysis and Data mining of hour/day granularity, and the TRC mainly provides Real-time computation of a second/minute level.
In some possible embodiments, the actual playing amount of the target resource on the delivery platform may be stored on a blockchain node to prevent the platform or an operator from artificially tampering with the data, and the specific implementation manner may be: the server can send the actual playing amount to a certain node of the block chain network, the node broadcasts the actual playing amount to other nodes in the block chain network for verification, after the other nodes verify that the actual playing amount is known, the node writes the actual playing amount into the block and broadcasts the block to other nodes, and after the other nodes verify that the block is legal, the block is added into the block chain, so that the actual playing amount is written in the whole network range of the block chain network.
The blockchain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism and an encryption algorithm. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product services layer, and an application services layer.
The block chain underlying platform can comprise processing modules such as user management, basic service, intelligent contract and operation monitoring. The user management module is responsible for identity information management of all blockchain participants, and comprises public and private key generation maintenance (account management), key management, user real identity and blockchain address corresponding relation maintenance (authority management) and the like, and under the authorization condition, the user management module supervises and audits the transaction condition of certain real identities and provides rule configuration (wind control audit) of risk control; the basic service module is deployed on all block chain node equipment and used for verifying the validity of the service request, recording the service request to storage after consensus on the valid request is completed, for a new service request, the basic service firstly performs interface adaptation analysis and authentication processing (interface adaptation), then encrypts service information (consensus management) through a consensus algorithm, transmits the service information to a shared account (network communication) completely and consistently after encryption, and performs recording and storage; the intelligent contract module is responsible for registering and issuing contracts, triggering the contracts and executing the contracts, developers can define contract logics through a certain programming language, issue the contract logics to a block chain (contract registration), call keys or other event triggering and executing according to the logics of contract clauses, complete the contract logics and simultaneously provide the function of upgrading and canceling the contracts; the operation monitoring module is mainly responsible for deployment, configuration modification, contract setting, cloud adaptation in the product release process and visual output of real-time states in product operation, such as: alarm, monitoring network conditions, monitoring node equipment health status, and the like.
102. And the server determines the play deviation of the target resource according to the actual play amount and the expected play amount.
The play deviation reflects the difference between the actual play amount and the desired play amount of the user.
Specifically, the server may obtain a difference between the expected playing amount and the actual playing amount, and use a ratio of the difference to the expected playing amount as the playing deviation of the target resource.
In some possible embodiments, the actual playing amount is an actual playing amount of the target resource on the launching platform in a previous time period, and the expected playing amount is an expected playing amount of the target resource on the launching platform in a next time period, for example, the time period is 1 hour, then the actual playing amount refers to an actual playing amount of the target resource on the launching platform in the previous 1 hour, and the expected playing amount refers to an expected playing amount of the target resource on the launching platform in the next 1 hour.
103. And the server utilizes the playing deviation to adjust one or two of playing probability and divergence rate included by the playing control parameter of the target resource.
The playing control parameters for the target resource mainly include a playing probability (denoted as rate) and a divergence rate (denoted as bias).
Specifically, after the server determines the play deviation, one or both of the play probability rate and the divergence rate bias are adjusted according to the condition satisfied by the play deviation, so that the condition of over-play or shortage caused by directly and simultaneously adjusting the rate and the bias is avoided. For example, when the absolute value of the play deviation is small, the server adjusts only one of the play probability rate and the divergence rate bias, and when the absolute value of the play deviation is large, the server adjusts both the play probability rate and the divergence rate bias, wherein when the server adjusts the play probability, the server may calculate a first product between the play deviation and the play probability adjustment step size, and use the sum of the first product and the current play probability as the adjusted play probability, and when the server adjusts the divergence rate, the server may calculate a second product between the play deviation and the divergence rate adjustment step size, and use the sum of the second product and the current divergence rate as the adjusted divergence rate.
104. And the server controls the playing of the target resource on the launching platform according to the adjusted playing control parameter.
Specifically, taking the value range of the rate as 0-1 as an example, the rate can be divided into five sections, that is, 0-0.2, 0.2-0.4, 0.4-0.6, 0.6-0.8, and 0.8-1, when the server performs playback control, the server can perform section division on the playback probability rate of each resource (including target resources) to be played, select the resources divided into the section 0.8-1 with the highest playback probability, calculate scores for the resources by using the divergence rate bias, sort the scores, and select the resource with the highest score to play on the launching platform.
In some possible embodiments, a user may specify a target resource (e.g., an advertisement) to be delivered, a configuration parameter may be input through a provided configuration page, the configuration parameter refers to a requirement of the user for delivery, and includes a desired delivery amount, a time limit, a targeting condition, and the like, and the server obtains the configuration parameter input by the user for the target resource and generates a corresponding contract order for the target resource of the user according to the configuration parameter.
In the embodiment of the invention, the server can acquire the actual playing amount and the expected playing amount of the target resource on the releasing platform aiming at the target resource corresponding to the contract order of the user, determine the playing deviation of the target resource according to the actual playing amount and the expected playing amount, adjust one or two of the playing probability and the divergence rate of the playing control parameter of the target resource by using the playing deviation, and control the playing of the target resource on the releasing platform according to the adjusted playing control parameter, so that the playing speed of the resource can be smoothly adjusted, the playing amount of the resource on the releasing platform is ensured to be controllable, and the condition of over-playing or shortage is avoided.
Please refer to fig. 2, which is a flowchart illustrating another resource playing control method according to an embodiment of the present invention, wherein the resource playing control method according to the embodiment of the present invention includes the following steps:
201. and the server acquires the actual playing amount and the expected playing amount of the target resource on the launching platform according to the target resource corresponding to the contract order of the user.
202. And the server determines the play deviation of the target resource according to the actual play amount and the expected play amount.
For specific implementation of steps 201 and 202, reference may be made to implementation manners of steps 101 and 102 in the foregoing embodiments, and details are not described here.
203. And when the absolute value of the playing deviation is smaller than or equal to a preset value, the server adjusts the playing probability included by the playing control parameter of the target resource according to the playing deviation.
Specifically, when the absolute value of the play deviation is smaller than or equal to the preset value, that is, the deviation is smaller, the server may adjust the play probability included in the play control parameter of the target resource according to the play deviation, that is, only adjust the play probability included in the play control parameter, instead of adjusting the play probability together with the divergence rate, thereby avoiding an excessive adjustment of the play control parameter of the target resource and ensuring a smooth adjustment of the play speed of the resource.
In some possible embodiments, when the absolute value of the play deviation is smaller than or equal to the preset value, that is, the deviation is small, the server may also adjust the divergence rate according to the play deviation without adjusting the play probability.
204. And when the absolute value of the playing deviation is greater than the preset value, the server adjusts the playing probability and the divergence rate included in the playing control parameter of the target resource according to the playing deviation.
Specifically, when the absolute value of the play deviation is greater than the preset value, that is, the deviation is relatively large, the server may adjust the play probability and the divergence rate included in the play control parameter of the target resource according to the play deviation, so as to implement relatively large adjustment of the play control parameter of the target resource.
In some possible embodiments, the specific adjustment manner of the server to the playing probability and the divergence ratio may be: the server may calculate a first product between the play deviation and the play probability adjustment step size, and a second product between the play deviation and the divergence rate adjustment step size, and take a sum of the first product and the current play probability as the adjusted play probability, and a sum of the second product and the current divergence rate as the adjusted divergence rate.
Wherein, the play deviation is denoted as k, then the calculation formula can be expressed as follows:
the adjusted rate + k rate adjustment step length at the last time;
the adjusted bias is the bias + k bias adjustment step at the last time.
It should be noted that, when the absolute value of the play deviation is smaller than or equal to the preset value, if the server adjusts the play probability included in the play control parameter, the deviation rate adjustment step size may be set to a larger value, that is, larger than the corresponding deviation rate adjustment step size in the prior art scheme that the play probability and the deviation rate are adjusted simultaneously regardless of the play deviation size.
Similarly, when the absolute value of the play deviation is smaller than or equal to the preset value, if the server adjusts the deviation rate included in the play control parameter, the play probability adjustment step size may be set to a larger value, that is, larger than the play probability adjustment step size corresponding to the prior art scheme that adjusts both the play probability and the deviation rate regardless of the play deviation size.
205. And the server controls the playing of the target resource on the launching platform according to the adjusted playing control parameter.
Specifically, the server may calculate the score of the target resource according to the divergence rate included in the adjusted play control parameter, the per-click cost of the target resource, and the estimated click rate, and control the play of the target resource on the delivery platform by using the play probability and the score included in the adjusted play control parameter.
In the embodiment of the invention, the server can obtain the actual playing amount and the expected playing amount of the target resource on the releasing platform aiming at the target resource corresponding to the contract order of the user, determine the playing deviation of the target resource according to the actual playing amount and the expected playing amount, only adjust the playing probability included by the playing control parameter of the target resource according to the playing deviation when the playing deviation is small, simultaneously adjust the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation when the playing deviation is large, and then control the playing of the target resource on the releasing platform according to the adjusted playing control parameter, thereby smoothly adjusting the playing speed of the resource, ensuring that the playing amount of the resource on the releasing platform is controllable, and avoiding the condition of over-playing or under-playing.
Referring to fig. 3, a schematic structural diagram of a resource playing control device according to an embodiment of the present invention is shown, where the resource playing control device according to the embodiment of the present invention may be disposed in a server, and the device includes the following structures:
an obtaining module 301, configured to obtain, for a target resource corresponding to a contract order of a user, an actual playing amount and an expected playing amount of the target resource on a launching platform;
a determining module 302, configured to determine a play deviation of the target resource according to the actual play amount and the expected play amount;
an adjusting module 303, configured to adjust one or both of a playing probability and a divergence rate included in the playing control parameter of the target resource by using the playing deviation;
and a control module 304, configured to control the playing of the target resource on the delivery platform according to the adjusted playing control parameter.
Optionally, the adjusting module 303 is specifically configured to:
when the absolute value of the playing deviation is smaller than or equal to a preset value, adjusting the playing probability included by the playing control parameter of the target resource according to the playing deviation;
and when the absolute value of the playing deviation is larger than the preset value, adjusting the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation.
Optionally, the adjusting module 303 is specifically configured to:
when the absolute value of the playing deviation is smaller than or equal to a preset value, adjusting the divergence rate included by the playing control parameter of the target resource according to the playing deviation;
and when the absolute value of the playing deviation is larger than the preset value, adjusting the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation.
Optionally, the control module 304 is specifically configured to:
calculating the score of the target resource according to the divergence rate, the per-click cost and the estimated click rate of the adjusted play control parameters;
and controlling the playing of the target resource on the launching platform by using the playing probability and the score included by the adjusted playing control parameters.
Optionally, the adjusting module 303 is specifically configured to:
calculating a first product between the play deviation and a play probability adjustment step length and a second product between the play deviation and a divergence rate adjustment step length;
taking the sum of the first product and the current playing probability as the adjusted playing probability;
and taking the sum of the second product and the current deviation rate as the adjusted deviation rate.
Optionally, the actual playing amount is an actual playing amount of the target resource on the launching platform in a previous time period, and the expected playing amount is an expected playing amount of the target resource on the launching platform in a next time period.
Optionally, the playing deviation is a ratio of a difference between the expected playing amount and the actual playing amount to the expected playing amount.
Optionally, the actual playing amount is stored on the blockchain node.
It should be noted that the functions of each functional module of the resource playback control apparatus in the embodiment of the present invention may be specifically implemented according to the method in the foregoing method embodiment, and the specific implementation process may refer to the related description of the foregoing method embodiment, which is not described herein again.
In this embodiment of the present invention, the obtaining module 301 may obtain, for a target resource corresponding to a contract order of a user, an actual playing amount and an expected playing amount of the target resource on the launching platform, the determining module 302 determines a playing deviation of the target resource according to the actual playing amount and the expected playing amount, the adjusting module 303 adjusts one or both of a playing probability and a divergence rate included in a playing control parameter of the target resource by using the playing deviation, and the control module 304 controls playing of the target resource on the launching platform according to the adjusted playing control parameter, so as to smoothly adjust a playing speed of the resource, ensure that the playing amount of the resource on the launching platform is controllable, and avoid an over-playing or under-volume condition.
Referring to fig. 4, it is a schematic structural diagram of a server according to an embodiment of the present invention, where the server includes a power supply module and the like, and includes a processor 401, a storage device 402, and a network interface 403. The processor 401, the storage device 402 and the network interface 403 may interact with each other to implement corresponding testing functions by the processor 401.
The storage device 402 may include a volatile memory (volatile memory), such as a random-access memory (RAM); the storage device 402 may also include a non-volatile memory (non-volatile memory), such as a flash memory (flash memory), a solid-state drive (SSD), etc.; the storage means 402 may also comprise a combination of memories of the kind described above.
The processor 401 may be a Central Processing Unit (CPU) 401. In one embodiment, the processor 401 may also be a Graphics Processing Unit (GPU) 401. The processor 401 may also be a combination of a CPU and a GPU. In one embodiment, the storage device 402 is used to store program instructions. The processor 401 may call the program instructions to perform the following operations:
acquiring the actual playing amount and the expected playing amount of a target resource on a putting platform aiming at the target resource corresponding to a contract order of a user;
determining the playing deviation of the target resource according to the actual playing amount and the expected playing amount;
utilizing the playing deviation to adjust one or two of playing probability and divergence rate included by the playing control parameter of the target resource;
and controlling the playing of the target resource on the launching platform according to the adjusted playing control parameter.
Optionally, the processor 401 is specifically configured to:
when the absolute value of the playing deviation is smaller than or equal to a preset value, adjusting the playing probability included by the playing control parameter of the target resource according to the playing deviation;
and when the absolute value of the playing deviation is larger than the preset value, adjusting the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation.
Optionally, the processor 401 is specifically configured to:
when the absolute value of the playing deviation is smaller than or equal to a preset value, adjusting the divergence rate included by the playing control parameter of the target resource according to the playing deviation;
and when the absolute value of the playing deviation is larger than the preset value, adjusting the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation.
Optionally, the processor 401 is specifically configured to:
calculating the score of the target resource according to the divergence rate, the per-click cost and the estimated click rate of the adjusted play control parameters;
and controlling the playing of the target resource on the launching platform by using the playing probability and the score included by the adjusted playing control parameters.
Optionally, the processor 401 is specifically configured to:
calculating a first product between the play deviation and a play probability adjustment step length and a second product between the play deviation and a divergence rate adjustment step length;
taking the sum of the first product and the current playing probability as the adjusted playing probability;
and taking the sum of the second product and the current deviation rate as the adjusted deviation rate.
Optionally, the actual playing amount is an actual playing amount of the target resource on the launching platform in a previous time period, and the expected playing amount is an expected playing amount of the target resource on the launching platform in a next time period.
Optionally, the playing deviation is a ratio of a difference between the expected playing amount and the actual playing amount to the expected playing amount.
Optionally, the actual playing amount is stored on the blockchain node.
In a specific implementation, the processor 401, the storage device 402, and the network interface 403 described in this embodiment of the present invention may execute the implementation described in the related embodiment of the resource playing control method provided in this embodiment of the present invention, and may also execute the implementation described in the related embodiment of the resource playing control device provided in this embodiment of the present invention, which is not described herein again.
In this embodiment of the present invention, the processor 401 may obtain an actual playing amount and an expected playing amount of the target resource on the launching platform for the target resource corresponding to the contract order of the user, determine a playing deviation of the target resource according to the actual playing amount and the expected playing amount, adjust one or both of a playing probability and a divergence rate included in a playing control parameter of the target resource by using the playing deviation, and control playing of the target resource on the launching platform according to the adjusted playing control parameter, so as to smoothly adjust a playing speed of the resource, ensure that the playing amount of the resource on the launching platform is controllable, and avoid the occurrence of over-playing or under-run.
Embodiments of the present invention further provide a computer storage medium, in which program instructions are stored, and when the program instructions are executed, the computer storage medium is configured to implement the corresponding method described in the above embodiments.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit may be stored in a computer-readable storage medium if it is implemented in the form of a software functional unit and sold or used as a separate product. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, a network device, or the like, and may specifically be a processor in the computer device) to execute all or part of the steps of the above-described method according to the embodiments of the present invention. The storage medium may include: a U-disk, a removable hard disk, a magnetic disk, an optical disk, a Read-Only Memory (ROM) or a Random Access Memory (RAM), and other various media capable of storing program codes.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A method for controlling resource playing, the method comprising:
acquiring the actual playing amount and the expected playing amount of a target resource on a putting platform aiming at the target resource corresponding to a contract order of a user;
determining the playing deviation of the target resource according to the actual playing amount and the expected playing amount;
utilizing the playing deviation to adjust one or two of playing probability and divergence rate included by the playing control parameter of the target resource;
and controlling the playing of the target resource on the launching platform according to the adjusted playing control parameter.
2. The method of claim 1, wherein the adjusting the playback control parameter of the target resource using the playback bias comprises one or both of a playback probability and a divergence rate, comprising:
when the absolute value of the playing deviation is smaller than or equal to a preset value, adjusting the playing probability included by the playing control parameter of the target resource according to the playing deviation;
and when the absolute value of the playing deviation is larger than the preset value, adjusting the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation.
3. The method of claim 1, wherein the adjusting the playback control parameter of the target resource using the playback bias comprises one or both of a playback probability and a divergence rate, comprising:
when the absolute value of the playing deviation is smaller than or equal to a preset value, adjusting the divergence rate included by the playing control parameter of the target resource according to the playing deviation;
and when the absolute value of the playing deviation is larger than the preset value, adjusting the playing probability and the divergence rate included by the playing control parameter of the target resource according to the playing deviation.
4. The method according to any one of claims 1 to 3, wherein the controlling the playing of the target resource on the delivery platform according to the adjusted playing control parameter comprises:
calculating the score of the target resource according to the divergence rate, the per-click cost and the estimated click rate of the adjusted play control parameters;
and controlling the playing of the target resource on the launching platform by using the playing probability and the score included by the adjusted playing control parameters.
5. The method according to claim 2 or 3, wherein the adjusting the playback control parameter of the target resource according to the playback deviation comprises a playback probability and a divergence ratio, and comprises:
calculating a first product between the play deviation and a play probability adjustment step length and a second product between the play deviation and a divergence rate adjustment step length;
taking the sum of the first product and the current playing probability as the adjusted playing probability;
and taking the sum of the second product and the current deviation rate as the adjusted deviation rate.
6. The method of claim 1, wherein the actual playing amount is an actual playing amount of the target resource on the launching platform in a previous time period, and wherein the desired playing amount is a desired playing amount of the target resource on the launching platform in a next time period.
7. The method of claim 1, wherein the playback bias is a ratio of a difference between the desired playback amount and the actual playback amount to the desired playback amount.
8. The method of claim 1, wherein the actual playout amount is stored at a blockchain node.
9. An apparatus for controlling playback of a resource, the apparatus comprising:
the acquisition module is used for acquiring the actual playing amount and the expected playing amount of the target resource on the putting platform aiming at the target resource corresponding to the contract order of the user;
a determining module, configured to determine a play deviation of the target resource according to the actual play amount and the expected play amount;
the adjusting module is used for adjusting one or two of playing probability and divergence rate included by the playing control parameters of the target resources by using the playing deviation;
and the control module is used for controlling the playing of the target resource on the launching platform according to the adjusted playing control parameter.
10. A computer storage medium having stored thereon program instructions for implementing a method for controlling playback of a resource as claimed in any one of claims 1 to 8 when executed.
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