CN111260408A - Resource playing control method, device, equipment and storage medium - Google Patents

Resource playing control method, device, equipment and storage medium Download PDF

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CN111260408A
CN111260408A CN202010060008.2A CN202010060008A CN111260408A CN 111260408 A CN111260408 A CN 111260408A CN 202010060008 A CN202010060008 A CN 202010060008A CN 111260408 A CN111260408 A CN 111260408A
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target resource
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CN111260408B (en
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魏望
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Tencent Technology Shenzhen Co Ltd
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    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

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Abstract

The embodiment of the application discloses a resource playing control method, a device, equipment and a storage medium, wherein the method comprises the following steps: acquiring a preset amount of target resources and the current rate and bias of the target resources; adjusting the first step length for adjusting the rate according to the preset amount of the target resource and/or the current rate of the target resource; adjusting a second step for adjusting the bias according to a predetermined amount of the target resource and/or a current bias of the target resource; determining a target rate according to the current rate of the target resource, the adjusted first step length and the target proportion; determining a target bias according to the current bias of the target resource, the adjusted second step length and the target proportion; and controlling the target resource to play on the target launching platform based on the target rate and the target bias. Therefore, the dynamic adjustment of the first step length and the second step length is realized, and the resource playing control effect is effectively improved.

Description

Resource playing control method, device, equipment and storage medium
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, a device, and a storage medium for controlling resource playing.
Background
With the rapid development of internet technology, most media platforms can provide advertisement playing services for clients at present, that is, the media platforms can predict the available inventory of each advertisement position under each targeting condition, and then sell advertisement playing resources reasonably for the clients. At present, most advertisements are sold by signing security contracts, for the advertisements, an advertisement system of a media platform needs to ensure that the exposure of the targeting condition required by a client is met within a specific time, if the exposure required by the client is not completed within the time, the media platform needs to compensate the client; for an advertisement system, when an exposure opportunity comes, the exposure opportunity may meet the exposure requirements of multiple advertisement orders, and the advertisement system needs to decide which advertisement is played by using the exposure opportunity and also needs to ensure that other advertisements can reach the exposure required by the client within the respective corresponding limit time.
Currently, when an exposure opportunity comes, most advertisement systems generally determine which advertisement is specifically played based on the ranking result of scores (score) respectively corresponding to the advertisements. The score corresponding to the advertisement is mainly determined according to a divergence rate (bais), the advertisement system can adjust the bais by sensing whether the flow is sufficient or not or whether the advertisement exposure is sufficient or not, the bias of the advertisement can be adjusted to be smaller when the flow is sufficient, and the bias of the advertisement can be adjusted to be larger when the advertisement exposure cannot be kept. In order to prevent the advertisement from being oversubscribed, the advertisement system must also consider the advertisement playing probability (rate) when controlling the advertisement playing, and the higher the rate corresponding to the advertisement, the higher the probability that the advertisement is played.
In the related art, the adjustment of the bias and the rate of each advertisement order is realized based on a fixed adjustment step length, that is, according to the relationship between the expected exposure and the actual exposure of the advertisement, the bias in the previous time period is increased or decreased by the fixed bias adjustment step length, and the rate in the previous time period is increased or decreased by the fixed rate adjustment step length. In practical application, the predetermined amount of different advertisement orders may be different, and if bias and rate are adjusted based on a fixed adjustment step length for each advertisement, a situation that a large number of advertisement orders occupy traffic at a certain traffic peak may occur, so that an advertisement order playing curve is difficult to be attached to a natural exposure curve determined based on estimated inventory, and the playing control effect is not smooth enough.
Disclosure of Invention
The embodiment of the application provides a resource playing control method, a device, equipment and a storage medium, which can dynamically adjust a bias adjustment step length and a rate adjustment step length in the process of controlling resource playing, thereby effectively improving the resource playing control effect.
In view of the above, a first aspect of the present application provides a resource playing control method, where the method includes:
acquiring a preset amount of a target resource, and the current playing probability and divergence rate of the target resource;
adjusting a first step length for adjusting the playing probability according to the preset amount of the target resource and/or the current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio according to a predetermined amount of the target resource and/or a current divergence ratio of the target resource;
determining a target playing probability according to the current playing probability of the target resource, the adjusted first step length and the target proportion; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resource on a target putting platform;
and controlling the target resource to be played on the target putting platform based on the target playing probability and the target divergence rate.
A second aspect of the present application provides a resource playback control apparatus, including:
the acquisition module is used for acquiring a preset amount of a target resource, and the current playing probability and divergence rate of the target resource;
the step length adjusting module is used for adjusting the first step length used for adjusting the playing probability according to the preset amount of the target resource and/or the current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio according to a predetermined amount of the target resource and/or a current divergence ratio of the target resource;
the control parameter determining module is used for determining a target playing probability according to the current playing probability of the target resource, the adjusted first step length and the target proportion; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resource on a target putting platform;
and the playing control module is used for controlling the playing of the target resource on the target putting platform based on the target playing probability and the target divergence rate.
A third aspect of the application provides an electronic device comprising a processor and a memory:
the memory is used for storing a computer program;
the processor is configured to execute the steps of the resource playback control method according to the first aspect.
A fourth aspect of the present application provides a computer-readable storage medium for storing a computer program for executing the steps of the resource playback control method according to the first aspect.
A fifth aspect of the present application provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the steps of the method for controlling playback of a resource as described in the first aspect above.
According to the technical scheme, the embodiment of the application has the following advantages:
the embodiment of the application provides a resource playing control method, which can adaptively and dynamically adjust a first step length for adjusting rate and a second step length for adjusting bias according to different conditions, so that the sequencing result of resources to be played is more reasonable, and the control effect of resource playing is optimized. Compared with the prior art that the rate and the bias of different resources are adjusted based on the same step length all the time, in the process of controlling resource playing, the method provided by the embodiment of the application dynamically adjusts the first step length used for adjusting the rate of the target resource according to the preset amount of the target resource and/or the current rate of the target resource, and dynamically adjusts the second step length used for adjusting the bias of the target resource according to the preset amount of the target resource and/or the current bias of the target resource; then, the current rate of the target resource is adjusted by using the adjusted first step length to obtain a target rate suitable for the current playing condition of the target resource, and the current bias of the target resource is adjusted by using the adjusted second step length to obtain a target bias suitable for the current playing condition of the target resource; when the exposure opportunity comes, a more reasonable sequencing result can be determined based on the target rate and the target bias of each target resource to be played, so that the target resources with different preset amounts can be played according to a similar time curve, and the occupation of the peak period flow is effectively smoothed.
Drawings
FIG. 1 is a graph of the natural exposure of a resource under its corresponding orientation;
FIG. 2 is a graph illustrating an actual playback curve generated when controlling playback of a resource according to the prior art;
fig. 3 is a schematic view of an application scenario of a resource playing control method according to an embodiment of the present application;
fig. 4 is a schematic flowchart of a resource playing control method according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a first resource playing control apparatus according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of a second resource playing control apparatus according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of a third resource playing control apparatus according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of a fourth resource playing control apparatus according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims of the present application and in the drawings described above, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In the related art, the rate and the bias of each resource are adjusted according to the same step size, that is, the rate of each resource is adjusted according to the same rate adjustment step size, and the bias of each resource is also adjusted according to the same bias adjustment step size. In practical applications, the predetermined amounts of different resources may be different, and if the rate and the bias of each resource are adjusted according to the same step length, the traffic may be seized by all resources at a traffic peak, and the play control effect of the resources is not smooth enough.
As shown in fig. 1 and fig. 2, fig. 1 is a natural exposure curve of a resource under a corresponding orientation condition, and fig. 2 is an actual playing curve generated when the resource is controlled to play by using the related art. Comparing the curve transformation trends of the corresponding time periods in fig. 1 and fig. 2, it can be found that, the rate and bias are always adjusted based on the same step length, the actual playing curve of the resource is difficult to fit the corresponding natural exposure curve, that is, the actual playing condition of the resource is difficult to fit the playing condition set according to the available inventory satisfying the orientation condition, and the smaller the predetermined amount of the resource is, the smoother the corresponding playing curve is, the playing high point is easy to appear in the morning or at the early peak, and the actual playing high point is difficult to fit the playing high point in the natural exposure curve, that is, the expected playing effect is difficult to achieve.
In view of the above problems in the related art, an embodiment of the present application provides a resource playing method, which adaptively adjusts a first step size used for adjusting rate and a second step size used for adjusting bias according to different situations in a process of controlling resource playing, so as to optimize a control effect of resource playing.
Specifically, in the resource play control method provided in the embodiment of the present application, the server may first obtain a predetermined amount of the target resource and a current rate and bias of the target resource; then, according to the preset amount of the target resource and/or the current rate of the target resource, adjusting the first step length of the rate for adjusting the target resource; and/or adjusting a second step of the bias for adjusting the target resource according to a predetermined amount of the target resource and/or a current bias of the target resource; further, determining a target rate according to the current rate of the target resource, the adjusted first step size and the target proportion, and determining a target bias according to the current bias, the adjusted second step size and the target proportion of the target resource, wherein the target proportion is actually determined according to the actual playing amount and the expected playing amount of the target resource on the target putting platform; and finally, controlling the target resource target launching platform to play based on the target rate and the target bias.
Compared with the prior art that the rate and the bias of different resources are adjusted based on the same step length all the time, the method provided by the embodiment of the application can dynamically adjust the first step length for adjusting the rate of the target resource according to the preset amount of the target resource and/or the current rate of the target resource, and dynamically adjust the second step length for adjusting the bias of the target resource according to the preset amount of the target resource and/or the current bias of the target resource; and then, the current rate of the target resource is adjusted by using the adjusted first step length, the target rate suitable for the current playing situation of the target resource is determined, the current bias of the target resource is adjusted by using the adjusted second step length, and the target bias suitable for the current playing situation of the target resource is determined. When the exposure opportunity comes, a more reasonable sequencing result can be determined based on the target rate and the target bias of each target resource to be played, so that the target resources with different preset amounts can be played according to a similar time curve, and the occupation of the peak period flow is effectively smoothed.
It should be noted that, the resource playing control method and the resource playing control method in the related art provided in the embodiment of the present application are substantially based on the control of the resource playing implemented by a proportional, Integral, and derivative (PID) control algorithm, but both the resource playing control method and the resource playing control method in the related art provided in the embodiment of the present application only utilize the proportional control in the PID control algorithm. In order to achieve a better control effect, the resource playing control method provided in the embodiment of the present application simulates and realizes a control effect of simultaneously utilizing proportional control, integral control and differential control by dynamically adjusting the first step length and the second step length, so that the control effect of resource playing is smoother.
It should be understood that the resource playing control method provided in the embodiment of the present application is generally executed by a server for controlling a media platform advertisement system, and when actually deployed, the server may specifically be an independent server or a cluster server.
In order to facilitate understanding of the technical solution provided by the embodiment of the present application, an application scenario to which the resource playing control method provided by the embodiment of the present application is applicable is described below with a target resource as a contract advertisement as an example.
Referring to fig. 3, fig. 3 is a schematic view of an application scenario of the resource playing control method according to the embodiment of the present application. As shown in fig. 3, the application scenario includes a server 310, and the server 310 is configured to execute the resource playing control method provided in the embodiment of the present application to control the media platform advertisement system to reasonably play the advertisement of the client, and ensure that the exposure amount of the advertisement that meets the targeting condition reaches the exposure amount required by the client.
Specifically, the server 310 may regard each advertisement to be played as a target advertisement, and when controlling the playing of the target advertisement, the server 310 needs to obtain a predetermined amount of the target advertisement and a current rate and bias of the target advertisement; wherein, the predetermined amount of the target advertisement can be the advertisement exposure amount determined when the advertiser purchases the advertisement playing resource from the media platform; before the next time period begins, the current rate of the target advertisement is substantially the rate of the target advertisement in the time period, and the current bias of the target advertisement is substantially the bias of the target advertisement in the time period.
Server 310 may then adjust the first step for adjusting the rate of the targeted advertisement based on the predetermined amount of the targeted advertisement and/or the current rate of the targeted advertisement; and/or adjusting a second step for adjusting the bias of the targeted advertisement based on a predetermined amount of the targeted advertisement and/or the current bias of the targeted advertisement. It should be understood that, in practical applications, the server 310 may only adjust any one of the first step size and the second step size, or may adjust both the first step size and the second step size according to practical situations; in addition, in practical applications, the server 310 may adjust the first step size and the second step size synchronously, or may adjust the first step size and the second step size asynchronously; the application does not limit the specific adjustment manner of the first step size and the second step size.
Furthermore, the server 310 may determine the target rate suitable for the current playing condition of the target advertisement according to the current rate of the target advertisement, the adjusted first step size and the target proportion; determining a target bias suitable for the current playing condition of the target advertisement according to the current bias of the target advertisement, the adjusted second step length and the target proportion; the target ratio is determined according to the actual playing quantity and the expected playing quantity of the target advertisement on the target delivery platform.
Finally, the server 310 may control the playing of the targeted advertisement on the targeted delivery platform based on the targeted rate and the targeted bias. That is, when an exposure opportunity arrives, the server 310 may determine each target advertisement satisfying the exposure condition corresponding to the exposure opportunity, determine a ranking result of the target advertisements based on the target rate and the target bias of each target advertisement, and determine which target advertisement is played according to the ranking result.
It should be understood that the application scenario shown in fig. 3 is only an example, and in practical application, the resource playing control method provided in the embodiment of the present application may be applied to not only the application scenario shown in fig. 3, but also other application scenarios, and no limitation is made to the application scenario to which the resource playing control method provided in the embodiment of the present application is applied.
It should be noted that the resource playing control method provided in the embodiment of the present application may also be specifically applied to a block chain. The blockchain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism and an encryption algorithm. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product services layer, and an application services layer.
The block chain underlying platform can comprise processing modules such as user management, basic service, intelligent contract and operation monitoring. The user management module is responsible for identity information management of all blockchain participants, for example, identity management is performed on a randomly constructed virtual account, and the identity management comprises public and private key generation maintenance (account management), key management, user real identity and blockchain address correspondence maintenance (authority management) and the like, and under the authorization condition, transaction conditions of certain identities are supervised and audited, and rule configuration (wind control audit) of risk control is provided; the basic service module is deployed on all block chain node equipment and used for verifying the validity of a service request (for example, verifying the validity of a transaction entrustment request), recording the valid request after consensus is completed on storage, for a new service request, the basic service firstly performs interface adaptation analysis and authentication processing (interface adaptation), then encrypts service information (consensus management) through a consensus algorithm, transmits the encrypted service information to a shared account (network communication) completely and consistently, and performs recording and storage; the intelligent contract module is responsible for registering and issuing contracts, triggering the contracts and executing the contracts, developers can define contract logics through a certain programming language, issue the contract logics to a block chain (contract registration), call keys or other event triggering and executing according to the logics of contract clauses, complete the contract logics and simultaneously provide the function of upgrading and canceling the contracts; the operation monitoring module is mainly responsible for deployment, configuration modification, contract setting, cloud adaptation in the product release process and visual output of real-time states in product operation, such as: alarm, monitoring network conditions, monitoring node equipment health status, and the like.
The platform product service layer provides basic capability and an implementation framework of typical application, and developers can complete block chain implementation of business logic based on the basic capability and the characteristics of the superposed business. The application service layer provides the application service based on the block chain scheme for the business participants to use.
It should be understood that when the resource playing control method provided by the embodiment of the present application is applied to a blockchain, a contract signed when a client purchases a target resource, contract information corresponding to the target resource, and the like may be stored by using the blockchain, and playing parameters of the target resource at various time periods, such as rate, bias, score, and the like, may also be stored by using the blockchain.
The following describes a resource playback control method provided by the present application by way of an embodiment.
Referring to fig. 4, fig. 4 is a schematic flowchart of a resource playing control method provided in the embodiment of the present application. As shown in fig. 4, the resource playing control method includes the following steps:
step 401: the method comprises the steps of obtaining a preset amount of a target resource, and the current playing probability and divergence rate of the target resource.
In practical application, when the server performs play control on each contract resource delivered to the target delivery platform, each contract resource may be regarded as a target resource, and a target rate and a target bias corresponding to each target resource are determined, so as to correspondingly control playing of each target resource based on the target rate and the target bias corresponding to each target resource. In order to determine the target rate and the target bias of the target resource, the server needs to first obtain a predetermined amount of the target resource and the current rate and bias of the target resource.
It should be noted that the predetermined amount of the target resource is usually an advertisement exposure amount determined when the client purchases the playing resource from the target delivery platform, and taking the target resource as the contract advertisement as an example, when the advertisement client purchases the advertisement playing resource from the target delivery platform, the target delivery platform is required to expose the contract advertisement for the number of times. The target rate and the target bias to be determined by the server are both used to substantially control the playing of the target resource in the next time period, so that the current rate of the target resource is substantially the rate of the target resource in the current time period, and the current bias of the target resource is substantially the bias of the target resource in the current time period.
In a specific implementation, if the server itself stores the predetermined amount of the target resource and the rate and the bias of the target resource, the server may directly call the predetermined amount of the target resource and the current rate and the bias of the target resource stored by the server itself. If the predetermined amount of the target resource, the rate of the target resource, and the bias are all stored in other devices, the server needs to initiate a parameter obtaining request to the other devices to obtain the predetermined amount of the target resource and the current rate and bias of the target resource from the other devices. The present application does not set any limit to the manner in which the server obtains the predetermined amount of the target resource and the current rate and bias of the target resource.
Step 402: adjusting a first step length for adjusting the playing probability according to the preset amount of the target resource and/or the current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio based on a predetermined amount of the target resource and/or a current divergence ratio of the target resource.
After the server obtains the predetermined amount of a certain target resource, the current rate and the bias of the target resource, the first step length for adjusting the rate of the target resource and/or the second step length for adjusting the bias of the target resource can be adjusted according to the actual situation. Specifically, the server may adjust the first step length according to a predetermined amount of the target resource and/or a current rate of the target resource; the server may adjust the second step size based on a predetermined amount of the target resource and/or a current bias of the target resource.
It should be noted that, in practical application, the server may select to adjust any one of the first step size and the second step size according to an actual situation, or may select to adjust both the first step size and the second step size. In addition, the server may perform synchronous adjustment on the first step size and the second step size, or may perform asynchronous adjustment on the first step size and the second step size, and the present application does not make any limitation on the specific manner in which the server adjusts the first step size and the second step size.
In a possible implementation manner, when the server needs to adjust the first step size and/or the second step size according to the predetermined amount of the target resource, the server may determine an adjustment manner for the first step size and/or the second step size according to a proportional relationship between the predetermined amount of the target resource and a reference predetermined amount corresponding to the predetermined amount of the target resource. The reference preset quantity corresponding to the target resource is determined according to the available inventory meeting the targeting condition of the target resource, that is, when a client purchases an advertisement playing resource for playing the target resource from the target delivery platform, the server may correspondingly determine the available inventory meeting the targeting condition in the target delivery platform according to the targeting condition specified by the client, and further determine the reference preset quantity suitable for playing the target resource according to the available inventory, where the reference preset quantity is substantially the maximum playable quantity meeting the targeting condition of the target resource, and in general, the preset quantity of the client for the target resource needs to be smaller than the reference preset quantity of the target resource.
Specifically, when the first step size and/or the second step size is adjusted according to the predetermined amount of the target resource and the reference predetermined amount, the server may first calculate a ratio of the predetermined amount of the target resource to the reference predetermined amount corresponding to the target resource, as the predetermined amount ratio. The server may determine a magnitude relationship between the predetermined amount ratio and a first preset threshold and a second preset threshold (the second preset threshold is greater than or equal to the first preset threshold), and when the predetermined amount ratio is smaller than the first preset threshold, the server controls to decrease the first step length, and when the predetermined amount ratio is greater than the second preset threshold, the server controls to increase the first step length. The server may determine a magnitude relationship between the predetermined amount ratio and a third preset threshold and a fourth preset threshold (the fourth preset threshold is greater than or equal to the third preset threshold), when the predetermined amount ratio is smaller than the third preset threshold, the server controls to decrease the second step length, and when the predetermined amount ratio is greater than the fourth preset threshold, the server controls to increase the second step length.
It should be understood that, when the first step size and/or the second step size are adjusted based on the predetermined quantity ratio, if it is determined that the predetermined quantity ratio is smaller than the first preset threshold, or it is determined that the predetermined quantity ratio is smaller than the third preset threshold, it indicates that the resource suitable for playing the target resource is sufficient, and at this time, the first step size and/or the second step size may be correspondingly adjusted smaller, and the resource is not urgently occupied to play the target resource; if the predetermined quantity ratio is determined to be greater than the second preset threshold value, or the predetermined quantity ratio is determined to be greater than the fourth preset threshold value, it is indicated that the resources suitable for playing the target resource are tense, and at this time, the first step length and/or the second step length can be correspondingly increased, so that the target resource has advantages when competing for playing the resources.
It should be understood that the first preset threshold, the second preset threshold, the third preset threshold and the fourth preset threshold may all be set according to actual requirements, for example, the first preset threshold, the second preset threshold, the third preset threshold and the fourth preset threshold are all set to values of 0.05 to 0.2, and specific values of the first preset threshold, the second preset threshold, the third preset threshold and the fourth preset threshold are not specifically limited in this application.
Specifically, when the first step length is decreased, the server may decrease the first step length according to a first ratio, or decrease the first step length based on a first adjustment step length. Specifically, when the first step length is increased, the server may increase the second step length according to a second ratio, or increase the first step length based on a second adjustment step length. Specifically, when the second step length is decreased, the server may decrease the third step length by a third ratio, or decrease the second step length based on a third adjustment step length. Specifically, when the second step length is increased, the server may increase the second step length according to a fourth ratio, or increase the second step length based on a fourth adjustment step length.
It should be understood that, in practical applications, the first proportion, the second proportion, the third proportion and the fourth proportion may all be set according to actual requirements, where the first proportion and the third proportion may be equal to or different from each other, the second proportion and the fourth proportion may be equal to or different from each other, and the first proportion, the second proportion, the third proportion and the fourth proportion are not specifically limited herein. In addition, the first adjustment step length, the second adjustment step length, the third adjustment step length, and the fourth adjustment step length may also be set according to actual requirements, where the first adjustment step length and the third adjustment step length may be equal to or different from each other, and the second adjustment step length and the fourth adjustment step length may be equal to or different from each other.
In another possible implementation manner, when the server needs to adjust the first step length according to the current rate of the target resource, the server may determine a relationship between the absolute value of the current rate of the target resource and a fifth preset threshold, reduce the first step length when the absolute value of the current rate of the target resource is greater than the fifth preset threshold, and keep the first step length unchanged when the absolute value of the current rate of the target resource is less than or equal to the fifth preset threshold. When the server needs to adjust the second step length according to the current bias of the target resource, the server can judge the relationship between the absolute value of the current bias of the target resource and a sixth preset threshold, when the absolute value of the current bias of the target resource is larger than the sixth preset threshold, the second step length is reduced, and when the absolute value of the current bias of the target resource is smaller than or equal to the sixth preset threshold, the second step length is kept unchanged.
It should be understood that the absolute value of the current rate of the target resource is greater than the fifth preset threshold, which indicates that the probability that the target resource is currently played is high, and it is not suitable for performing a rapid large-scale adjustment on the rate, so that the first step size is reduced accordingly. Similarly, the absolute value of the current bias of the target resource is greater than the sixth preset threshold, which indicates that the current score of the target resource may be higher, and it is not suitable for performing a large fast adjustment on the bias at this time, so the second step size is decreased accordingly.
It should be understood that, in practical applications, the fifth preset threshold and the sixth preset threshold may be set according to actual requirements, and the fifth preset threshold and the sixth preset threshold are not specifically limited herein.
Specifically, when the first step length is decreased, the server may decrease the first step length according to a fifth ratio, or decrease the first step length based on a fifth adjustment step length. Specifically, when the second step length is decreased, the server may decrease the second step length according to a sixth ratio, or decrease the second step length based on a sixth adjustment step length.
It should be understood that, in practical applications, both the fifth proportion and the sixth proportion may be set according to actual requirements, the fifth proportion and the sixth proportion may be equal or different, and the fifth proportion and the sixth proportion are not specifically limited herein. In addition, the fifth adjustment step length and the sixth adjustment step length may also be set according to actual requirements, and the fifth adjustment step length and the sixth adjustment step length may be equal to or different from each other.
It should be noted that, in practical applications, the server may adjust the first step size and/or the second step size only according to a proportional relationship between the predetermined amount of the target resource and the reference predetermined amount, may adjust the first step size only according to the current rate of the target resource, and/or adjust the second step size according to the current bias of the target resource, may also adjust the first step size according to a proportional relationship between the predetermined amount of the target resource and the reference predetermined amount and the current rate of the target resource, and/or adjust the second step size according to a proportional relationship between the predetermined amount of the target resource and the reference predetermined amount and the current bias of the target resource, and the present application does not limit any adjustment manner of the first step size and/or the second step size.
Step 403: determining a target playing probability according to the current playing probability of the target resource, the adjusted first step length and the target proportion; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resources on the target putting platform.
After the adjustment of the first step length and/or the second step length is completed, the server can determine a target rate suitable for controlling the playing of the target resource in the next time period according to the current rate of the target resource, the adjusted first step length and the target proportion; and determining the target bias suitable for controlling the target resource to play in the next time period according to the current bias of the target resource, the adjusted second step length and the target proportion.
It should be noted that the target ratio is determined according to the actual playing amount and the desired playing amount of the target resource on the target delivery platform, and the target ratio is substantially a control ratio in a PID control algorithm. In specific implementation, the server may determine the target proportion by:
in one possible implementation, the server may obtain a desired exposure of the target resource in a next time period and an actual exposure of the target resource in a previous time period; then, the difference between the desired exposure amount and the actual exposure amount is divided by the desired exposure amount, thereby obtaining a target ratio. That is, the server can calculate the target proportion k based on the formula (1):
k ═ desired exposure for next time period-actual exposure for last time period/desired exposure for next time period (1)
It is to be understood that, in order to calculate the target proportion k suitable for determining the target rate and the target bias for the next time period, the target proportion k should be determined based on the actual exposure and the desired exposure for the next time period in principle. However, for the next time period that has not yet come, the server cannot acquire the actual exposure amount for the next time period, and therefore, in the above implementation, the server calculates the target proportion k by replacing the actual exposure amount for the next time period with the actual exposure amount for the last time period that has already ended.
In another possible implementation manner, the server may obtain a desired exposure of the target resource in the last time period and an actual exposure of the target resource in the last time period; then, the difference between the desired exposure amount and the actual exposure amount is divided by the desired exposure amount, thereby obtaining a target ratio. That is, the server can calculate the target proportion k based on the formula (2):
k ═ desired exposure for previous time period-actual exposure for previous time period/desired exposure for previous time period (2)
It is to be understood that, in order to calculate the target proportion k suitable for determining the target rate and the target bias for the next time period, the target proportion k should be determined based on the actual exposure and the desired exposure for the next time period in principle. However, for the next time period that has not yet come, the server cannot acquire the actual exposure amount for the next time period, and therefore, in the above implementation, the server replaces the target ratio k for applying to the next time period with the target ratio k corresponding to the last time period that has ended.
When the server specifically determines the target rate, the following method may be implemented: calculating the product of the target proportion k and the adjusted first step length as a rate adjustment value; then, the sum of the current rate of the target resource and the rate adjustment value is calculated as the target rate. That is, the server can determine the target rate by equation (3):
target rate + k the first step length adjusted (3)
When the server specifically determines the target bias, the method may be implemented as follows: calculating the product of the target proportion k and the adjusted second step length as a bias adjustment value; then, the sum of the current bias of the target resource and the bias adjustment value is calculated as the target bias. That is, the server can determine the target bias by equation (4):
second step size adjusted (4) of target bias + k current bias
Step 404: and controlling the target resource to be played on the target putting platform based on the target playing probability and the target divergence rate.
After the server determines the target rate and the target bias, the playing condition of the target resource on the target launching platform can be controlled according to the target rate and the target bias.
To facilitate understanding of the implementation manner of the server controlling the target resource playing based on the target rate and the target bias of the target resource, the implementation process of step 404 is described as follows:
taking the value range of the rate between 0 and 1 as an example, the rate can be divided into the following 5 intervals: 0 to 0.2, 0.2 to 0.4, 0.4 to 0.6, 0.6 to 0.8 and 0.8 to 1, when the server controls the playing of each target resource, each target resource can be correspondingly divided into each rate interval according to the target rate corresponding to each target resource, then the target resources divided into the intervals 0.8 to 1 are selected, the score is calculated by utilizing the target bias corresponding to each target resource, the scores corresponding to each target resource are sorted, and finally the target resource with the highest score is selected to be launched on the target launching platform.
In particular implementation, the score of the target resource may be calculated using the target bias based on equation (5):
score stat _ cpc + target bias (5)
Where stat _ cpc may be calculated according to consumption or clicks in contract real-time data stream, and pctr is a click rate pre-estimated value.
The resource playing control method can dynamically adjust the first step length for adjusting the rate of the target resource according to the preset amount of the target resource and/or the current rate of the target resource, and dynamically adjust the second step length for adjusting the bias of the target resource according to the preset amount of the target resource and/or the current bias of the target resource; and then, the current rate of the target resource is adjusted by using the adjusted first step length, the target rate suitable for the current playing situation of the target resource is determined, the current bias of the target resource is adjusted by using the adjusted second step length, and the target bias suitable for the current playing situation of the target resource is determined. When the exposure opportunity comes, a more reasonable sequencing result can be determined based on the target rate and the target bias of each target resource to be played, so that the target resources with different preset amounts can be played according to a similar time curve, and the occupation of the peak period flow is effectively smoothed.
In order to further understand the resource playing control method provided in the embodiment of the present application, a target resource is taken as a contract advertisement as an example, and the whole resource playing control method provided in the embodiment of the present application is exemplarily described below.
The processing flow of the advertisement system for controlling the playing of contract advertisements comprises the following steps: stock estimation, selling advertisement playing resources and online advertisement sequencing. The inventory estimation is used for determining the broadcast volume of the advertisement order in each hour in a day, and if the advertiser determines that the advertisement broadcasting resources for broadcasting the target advertisement are reasonable according to the estimated inventory, the advertiser can purchase the advertisement broadcasting resources to broadcast the target advertisement provided by the advertiser. When an exposure opportunity comes, the advertisement system may determine the targeted advertisement for this exposure according to the rate and score of each targeted advertisement.
In order to make the playing control effect on the advertisements smoother, the server may dynamically adjust, for each target advertisement, a first step size for adjusting the rate of the target advertisement and/or a second step size for adjusting the bias of the target advertisement based on actual application conditions, so as to determine the target rate and the target bias of the target advertisement based on the adjusted first step size and second step size, and when an exposure opportunity comes, perform online sequencing based on the target rate and target bias respectively corresponding to each target advertisement, and reasonably determine the advertisement of each exposure.
Specifically, the server may adjust the first step size for adjusting the rate and the second step size for adjusting the bias according to a ratio of a predetermined amount of the targeted advertisement to a reference predetermined amount. That is, the first step size and the second step size are decreased when the ratio of the predetermined amount of the targeted advertisement to the reference predetermined amount is less than a certain value, and the first step size and the second step size are increased when the ratio of the predetermined amount of the targeted advertisement to the reference predetermined amount is greater than a certain value. Here, the first step size and the second step size do not have to be increased or decreased by the same ratio.
The server may further adjust the first step size for adjusting the rate and the second step size for adjusting the bias according to the current rate and the current bias of the target advertisement. Namely, when the absolute value of the current rate of the target advertisement is larger than a certain value, the first step length is reduced, when the absolute value of the current bias of the target advertisement is larger than a certain value, the second step length is reduced, and otherwise, the first step length and the second step length are kept unchanged. Here, the first step size and the second step size do not have to be increased in a uniform ratio.
After the server completes the adjustment of the first step length and the second step length, the server may determine the target rate by using the current rate of the target advertisement, the adjusted first step length, and the target proportion, and determine the target bias by using the current bias of the target advertisement, the adjusted second step length, and the target proportion, where the target proportion may be calculated by dividing the difference between the expected exposure and the actual exposure of the target advertisement by the expected exposure. Furthermore, when the exposure opportunity comes, the server can perform online sequencing on each target advertisement according to the target rate and the target bias of each target advertisement, and reasonably determine the target advertisement of the exposure.
For the above-described resource playing control method, the present application also provides a corresponding resource playing control device, so that the above-described resource playing control method can be applied and implemented in practice.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a resource playing control apparatus 500 corresponding to the resource playing control method shown in fig. 2, where the resource playing control apparatus 500 includes:
an obtaining module 501, configured to obtain a predetermined amount of a target resource, and a current playing probability and a divergence rate of the target resource;
a step length adjusting module 502, configured to adjust a first step length used for adjusting the playing probability according to a predetermined amount of the target resource and/or a current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio according to a predetermined amount of the target resource and/or a current divergence ratio of the target resource;
a control parameter determining module 503, configured to determine a target playing probability according to the current playing probability of the target resource, the adjusted first step size, and the target ratio; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resource on a target putting platform;
a playing control module 504, configured to control playing of the target resource on the target delivering platform based on the target playing probability and the target divergence rate.
Optionally, on the basis of the resource playing control apparatus shown in fig. 5, referring to fig. 6, fig. 6 is a schematic structural diagram of another resource playing control apparatus 600 provided in this embodiment of the present application. As shown in fig. 6, the asset play control device further includes:
a predetermined quantity ratio determining module 601, configured to obtain a reference predetermined quantity corresponding to the target resource, where the reference predetermined quantity is determined according to an available inventory that meets an orientation condition of the target resource; calculating a ratio of the predetermined amount to the reference predetermined amount as a predetermined amount ratio;
the step size adjusting module 502 specifically includes:
a first step size adjusting submodule 602, configured to decrease the first step size when the predetermined ratio is smaller than a first preset threshold; when the predetermined quantity ratio is larger than a second preset threshold value, increasing the first step length; the second preset threshold is greater than or equal to the first preset threshold;
a second step size adjusting submodule 603 configured to decrease the second step size when the predetermined ratio is smaller than a third preset threshold; when the predetermined quantity ratio is larger than a fourth preset threshold, increasing the second step length; the fourth preset threshold is greater than or equal to the third preset threshold.
Optionally, on the basis of the resource playing control apparatus shown in fig. 6, the first step size adjusting sub-module 602 is specifically configured to: reducing the first step size according to a first proportion or reducing the first step size based on a first adjustment step size; increasing the first step size according to a second proportion or increasing the first step size based on a second adjustment step size;
the second step size adjusting submodule 603 is specifically configured to: reducing the second step size according to a third proportion or based on a third adjustment step size; and increasing the second step size according to a fourth proportion or increasing the second step size based on a fourth adjusting step size.
Optionally, on the basis of the resource playing control apparatus shown in fig. 5, referring to fig. 7, fig. 7 is a schematic structural diagram of another resource playing control apparatus 700 provided in this embodiment of the present application. As shown in fig. 7, the step size adjusting module 502 specifically includes:
a first step size adjusting submodule 701, configured to decrease the first step size when an absolute value of a current playing probability of the target resource is greater than a fifth preset threshold; when the absolute value of the current playing probability of the target resource is smaller than or equal to the fifth preset threshold, keeping the first step length unchanged;
a second step size adjusting submodule 702, configured to decrease the second step size when an absolute value of a current divergence rate of the target resource is greater than a sixth preset threshold; when the absolute value of the current divergence rate of the target resource is smaller than or equal to the sixth preset threshold, keeping the second step length unchanged.
Optionally, on the basis of the resource playing control apparatus shown in fig. 7, the first step size adjusting sub-module 701 is specifically configured to: reducing the first step size according to a fifth proportion or reducing the first step size based on a fifth adjustment step size;
the second step size adjusting submodule 702 is specifically configured to: and reducing the second step size according to a sixth proportion or reducing the second step size based on a sixth adjustment step size.
Optionally, on the basis of the resource playing control apparatus shown in fig. 5, referring to fig. 8, fig. 8 is a schematic structural diagram of another resource playing control apparatus 800 provided in this embodiment of the present application. As shown in fig. 8, the apparatus further includes:
a target proportion determining module 801, configured to obtain a desired exposure of the target resource in a next time period and an actual exposure of the target resource in a previous time period; and dividing the difference value of the expected exposure amount and the actual exposure amount by the expected exposure amount to obtain the target proportion.
Optionally, on the basis of the resource playing control apparatus shown in fig. 5, the control parameter determining module 503 is specifically configured to:
calculating the product of the target proportion and the adjusted first step length to be used as a playing probability adjustment value; calculating the sum of the current playing probability of the target resource and the playing probability adjusting value as the target playing probability;
calculating the product of the target proportion and the adjusted second step length as a divergence ratio adjustment value; and calculating the sum of the current divergence rate of the target resource and the divergence rate adjustment value as the target divergence rate.
The resource playing control device can dynamically adjust a first step size for adjusting the rate of the target resource according to the preset amount of the target resource and/or the current rate of the target resource, and dynamically adjust a second step size for adjusting the bias of the target resource according to the preset amount of the target resource and/or the current bias of the target resource; and then, the current rate of the target resource is adjusted by using the adjusted first step length, the target rate suitable for the current playing situation of the target resource is determined, the current bias of the target resource is adjusted by using the adjusted second step length, and the target bias suitable for the current playing situation of the target resource is determined. When the exposure opportunity comes, a more reasonable sequencing result can be determined based on the target rate and the target bias of each target resource to be played, so that the target resources with different preset amounts can be played according to a similar time curve, and the occupation of the peak period flow is effectively smoothed.
The embodiment of the present application further provides a device for controlling resource playing, where the device may specifically be a server, and the server provided in the embodiment of the present application will be described below from the perspective of hardware materialization.
Another device is provided in this embodiment of the present application, which may be a server, fig. 9 is a schematic structural diagram of a server provided in this embodiment of the present application, and the server 900 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 922 (e.g., one or more processors) and a memory 932, and one or more storage media 930 (e.g., one or more mass storage devices) storing an application 942 or data 944. Memory 932 and storage media 930 can be, among other things, transient storage or persistent storage. The program stored on the storage medium 930 may include one or more modules (not shown), each of which may include a series of instruction operations for the server. Still further, a central processor 922 may be provided in communication with the storage medium 930 to execute a series of instruction operations in the storage medium 930 on the server 900.
The server 900 may also include one or more power supplies 926, one or more wired or wireless network interfaces 950, one or more input-output interfaces 958, and/or one or more operating systems 941, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.
The steps performed by the server in the above embodiments may be based on the server structure shown in fig. 9.
The CPU 922 is configured to execute the following steps:
acquiring a preset amount of a target resource, and the current playing probability and divergence rate of the target resource;
adjusting a first step length for adjusting the playing probability according to the preset amount of the target resource and/or the current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio according to a predetermined amount of the target resource and/or a current divergence ratio of the target resource;
determining a target playing probability according to the current playing probability of the target resource, the adjusted first step length and the target proportion; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resource on a target putting platform;
and controlling the target resource to be played on the target putting platform based on the target playing probability and the target divergence rate.
Optionally, the CPU 922 may also be configured to execute steps of any implementation manner of the resource playing control method in this embodiment.
An embodiment of the present application further provides a computer-readable storage medium, configured to store a computer program, where the computer program is configured to execute any implementation manner of the resource playing control method described in the foregoing embodiments.
The present application further provides a computer program product including instructions, which when run on a computer, causes the computer to execute any one implementation of the resource playing control method described in the foregoing embodiments.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing computer programs.
It should be understood that in the present application, "at least one" means one or more, "a plurality" means two or more. "and/or" for describing an association relationship of associated objects, indicating that there may be three relationships, e.g., "a and/or B" may indicate: only A, only B and both A and B are present, wherein A and B may be singular or plural. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "at least one of the following" or similar expressions refer to any combination of these items, including any combination of single item(s) or plural items. For example, at least one (one) of a, b, or c, may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.
The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims (10)

1. A method for controlling resource playing, the method comprising:
acquiring a preset amount of a target resource, and the current playing probability and divergence rate of the target resource;
adjusting a first step length for adjusting the playing probability according to the preset amount of the target resource and/or the current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio according to a predetermined amount of the target resource and/or a current divergence ratio of the target resource;
determining a target playing probability according to the current playing probability of the target resource, the adjusted first step length and the target proportion; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resource on a target putting platform;
and controlling the target resource to be played on the target putting platform based on the target playing probability and the target divergence rate.
2. The method of claim 1, further comprising:
acquiring a reference preset quantity corresponding to the target resource, wherein the reference preset quantity is determined according to available stocks meeting the orientation condition of the target resource;
calculating a ratio of the predetermined amount to the reference predetermined amount as a predetermined amount ratio;
the adjusting the first step length for adjusting the playing probability according to the predetermined amount of the target resource includes:
when the predetermined quantity ratio is smaller than a first preset threshold, reducing the first step length; when the predetermined quantity ratio is larger than a second preset threshold value, increasing the first step length; the second preset threshold is greater than or equal to the first preset threshold;
the adjusting a second step for adjusting the divergence ratio according to the predetermined amount of the target resource comprises:
when the predetermined quantity ratio is smaller than a third preset threshold, reducing the second step length; when the predetermined quantity ratio is larger than a fourth preset threshold, increasing the second step length; the fourth preset threshold is greater than or equal to the third preset threshold.
3. The method of claim 2, wherein the reducing the first step size comprises: reducing the first step size according to a first proportion or reducing the first step size based on a first adjustment step size;
said increasing said first step length comprises: increasing the first step size according to a second proportion or increasing the first step size based on a second adjustment step size;
the reducing the second step comprises: reducing the second step size according to a third proportion or based on a third adjustment step size;
the increasing the second step comprises: and increasing the second step size according to a fourth proportion or increasing the second step size based on a fourth adjusting step size.
4. The method according to claim 1, wherein the adjusting the first step for adjusting the playing probability according to the current playing probability of the target resource comprises:
when the absolute value of the current playing probability of the target resource is greater than a fifth preset threshold, reducing the first step length; when the absolute value of the current playing probability of the target resource is smaller than or equal to the fifth preset threshold, keeping the first step length unchanged;
the adjusting the second step for adjusting the divergence ratio according to the current divergence ratio of the target resource includes:
when the absolute value of the current divergence rate of the target resource is larger than a sixth preset threshold, reducing the second step length; when the absolute value of the current divergence rate of the target resource is smaller than or equal to the sixth preset threshold, keeping the second step length unchanged.
5. The method of claim 4, wherein the reducing the first step size comprises: reducing the first step size according to a fifth proportion or reducing the first step size based on a fifth adjustment step size;
the reducing the second step comprises: and reducing the second step size according to a sixth proportion or reducing the second step size based on a sixth adjustment step size.
6. The method of claim 1, wherein the target proportion is determined by:
acquiring the expected exposure of the target resource in the next time period and the actual exposure of the target resource in the last time period;
and dividing the difference value of the expected exposure amount and the actual exposure amount by the expected exposure amount to obtain the target proportion.
7. The method of claim 1, wherein determining the target playing probability according to the current playing probability of the target resource, the adjusted first step size, and the target ratio comprises:
calculating the product of the target proportion and the adjusted first step length to be used as a playing probability adjustment value; calculating the sum of the current playing probability of the target resource and the playing probability adjusting value as the target playing probability;
determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step size and the target proportion, wherein the determining the target divergence ratio comprises the following steps:
calculating the product of the target proportion and the adjusted second step length as a divergence ratio adjustment value; and calculating the sum of the current divergence rate of the target resource and the divergence rate adjustment value as the target divergence rate.
8. An apparatus for controlling playback of a resource, the apparatus comprising:
the acquisition module is used for acquiring a preset amount of a target resource, and the current playing probability and divergence rate of the target resource;
the step length adjusting module is used for adjusting the first step length used for adjusting the playing probability according to the preset amount of the target resource and/or the current playing probability of the target resource; and/or adjusting a second step for adjusting the divergence ratio according to a predetermined amount of the target resource and/or a current divergence ratio of the target resource;
the control parameter determining module is used for determining a target playing probability according to the current playing probability of the target resource, the adjusted first step length and the target proportion; determining a target divergence ratio according to the current divergence ratio of the target resource, the adjusted second step length and the target proportion; the target proportion is determined according to the actual playing amount and the expected playing amount of the target resource on a target putting platform;
and the playing control module is used for controlling the playing of the target resource on the target putting platform based on the target playing probability and the target divergence rate.
9. An electronic device, comprising: a memory and a processor;
the memory is used for storing a computer program;
the processor is configured to execute the resource playback control method according to any one of claims 1 to 7 in accordance with the computer program.
10. A computer-readable storage medium for storing a computer program for executing the resource playback control method according to any one of claims 1 to 7.
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CN109039678A (en) * 2017-06-08 2018-12-18 腾讯科技（深圳）有限公司 Control method, device, electronic equipment and the storage medium that promotion message plays
CN110599250A (en) * 2019-09-09 2019-12-20 腾讯科技（深圳）有限公司 Resource playing control method and device and computer storage medium

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