CN111210276A - Advertisement playing strategy adjusting method and device, electronic equipment and medium - Google Patents

Advertisement playing strategy adjusting method and device, electronic equipment and medium Download PDF

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CN111210276A
CN111210276A CN202010018181.6A CN202010018181A CN111210276A CN 111210276 A CN111210276 A CN 111210276A CN 202010018181 A CN202010018181 A CN 202010018181A CN 111210276 A CN111210276 A CN 111210276A
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advertisement
playing
target
network connection
preset
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CN111210276B (en
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梁冰
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Miaozhen Information Technology Co Ltd
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Miaozhen Information Technology Co Ltd
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

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Abstract

The application provides an advertisement playing strategy adjusting method, an advertisement playing strategy adjusting device, electronic equipment and a medium, wherein the advertisement playing strategy adjusting method acts on a ground server, and specifically comprises the following steps: after receiving a network connection request sent by the advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end; acquiring advertisement playing information of an advertisement playing end playing an advertisement in a flight process through the established network connection; determining the advertisements played by flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end; and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement. According to the method and the system, the advertisement playing information of the target advertisement played by the advertisement playing end is counted through the ground server, compared with manual counting, the efficiency is higher, and the current advertisement playing strategy can be adjusted more accurately.

Description

Advertisement playing strategy adjusting method and device, electronic equipment and medium
Technical Field
The present application relates to the field of information technologies, and in particular, to a method and an apparatus for adjusting an advertisement playing policy, an electronic device, and a medium.
Background
With the development of the advertising industry, more and more advertising playing forms are used for people's life, such as internet advertisements, outdoor advertisements, and the like. Outdoor advertising, especially aircraft screen advertisement has passenger flow big, influence dynamic height and characteristics such as audience is strong to brand perception ability, is a very effectual external advertisement mode of propaganda.
In the prior art, advertisements are mainly played on an airplane in a flowing mode through an electronic screen, statistics of advertisement playing conditions generally depends on a professional to perform statistics on the publishing conditions of the airplane screen advertisements, and then the advertisement playing conditions are manually sorted, for example, information of which routes and flights the currently played advertisements belong to is determined, so that the time is long, and the efficiency is low.
Disclosure of Invention
In view of this, an object of the present application is to provide an advertisement playing policy adjusting method, apparatus, electronic device and medium, so as to improve statistics on advertisement playing information of a target advertisement played by an advertisement playing end.
In a first aspect, an embodiment of the present application provides an advertisement playing policy adjusting method, which acts on a ground server, and the method includes:
after receiving a network connection request sent by an advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end;
acquiring advertisement playing information of the advertisement playing end playing the advertisement in the flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, an advertisement name of the advertisement and playing times of the advertisement;
determining the advertisements played by the flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end;
and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
With reference to the first aspect, an embodiment of the present application provides a first possible implementation manner of the first aspect, where the establishing a network connection with an advertisement playing end after receiving a network connection request sent by the advertisement playing end after a flight is finished includes:
determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
detecting whether the network connection signal intensity of a target advertisement playing end reaches a preset signal intensity;
and if so, establishing network connection with the target advertisement playing end.
With reference to the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the adjusting a playing policy of the target advertisement according to the advertisement playing information of the target advertisement includes:
comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
if not, playing the advertisement corresponding to the preset advertisement name.
With reference to the first aspect, an embodiment of the present application provides a third possible implementation manner of the first aspect, where the adjusting a playing policy of the target advertisement according to the advertisement playing information of the target advertisement includes:
acquiring an advertisement content screenshot of the target advertisement at a preset moment;
comparing the advertisement content screenshot at the preset moment with a standard picture, and judging whether a preset advertisement is played or not;
if not, playing the preset advertisement.
With reference to the first aspect, an embodiment of the present application provides a fourth possible implementation manner of the first aspect, where the adjusting a playing policy of the target advertisement according to the advertisement playing information of the target advertisement includes:
determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement;
and if not, determining to increase the number of the advertisement playing ends for playing the target advertisement.
In a second aspect, an embodiment of the present application further provides an advertisement playing policy adjusting apparatus, including:
the system comprises an establishing module, a receiving module and a processing module, wherein the establishing module is used for establishing network connection with an advertisement playing end after receiving a network connection request sent by the advertisement playing end after the flight is finished; the network connection request carries flight information of the advertisement playing end;
the first acquisition module is used for acquiring advertisement playing information of the advertisement playing end playing the advertisement in the flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, an advertisement name of the advertisement and playing times of the advertisement;
the first determining module is used for determining advertisements played by flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end;
and the adjusting module is used for adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine-readable instructions being executable by the processor to perform the steps of any one of the possible implementations of the first aspect.
In a fourth aspect, this application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor to perform the steps in any one of the possible implementation manners of the first aspect.
The method for adjusting the advertisement playing strategy provided by the embodiment of the application comprises the following steps: after receiving a network connection request sent by the advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end; acquiring advertisement playing information of an advertisement playing end playing an advertisement in a flight process through the established network connection; determining the advertisements played by flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end; and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement. According to the method and the system, the advertisement playing information of the target advertisement played by the advertisement playing end is counted through the ground server, compared with manual counting, the efficiency is higher, and the current advertisement playing strategy can be adjusted more accurately.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating a first method for adjusting an advertisement playing strategy according to an embodiment of the present application;
fig. 2 is a flowchart illustrating a second method for adjusting an advertisement playing strategy according to an embodiment of the present application;
fig. 3 is a schematic structural diagram illustrating an advertisement playing strategy adjusting apparatus according to an embodiment of the present application;
fig. 4 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
Based on this, embodiments of the present application provide an advertisement playing policy adjusting method, an advertisement playing policy adjusting device, an electronic device, and a medium, which are described below with reference to embodiments.
To facilitate understanding of the present embodiment, a detailed description is first provided for an advertisement playing strategy adjustment method disclosed in the embodiments of the present application. As shown in fig. 1, the flowchart of the first method for adjusting an advertisement playing policy includes the following steps:
s101: after receiving a network connection request sent by the advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries the flight information of the advertisement playing end.
S102: acquiring advertisement playing information of an advertisement playing end playing an advertisement in a flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, advertisement name of the advertisement and playing times of the advertisement.
S103: and determining the advertisements played by the flights with the same flight starting point and the same flight ending point as the target advertisements according to the flight information of the advertisement playing end.
S104: and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In step S101, the advertisement playing terminal may refer to an advertisement playing terminal installed on an airplane, and may include an advertisement playing device for playing an advertisement and an information storage device, where the advertisement playing device is connected with the information storage device. The information storage device may store details of the advertisement played by the advertisement playing device (i.e., advertisement playing information), and may transmit the stored advertisement playing information to the ground server after establishing a network connection with the ground server.
Specifically, the advertisement playing device may be a display screen, and the information storage device may be a device having a storage function and a network connection function, such as a storage server.
The network connection may be any type of wired or wireless network connection, or a combination thereof. Here, the network connection mainly refers to a wireless network connection, and the network connection request mainly refers to a wireless network connection request.
When the advertisement playing end sends out the network connection request, the network connection request may carry the flight information where the advertisement playing end is located.
Here, the flight information may refer to flight information of an airplane where the advertisement playing terminal is located, and may specifically include information of a flight number, a flight start time, a flight end time, a flight start point, a flight end point, and the like. Generally, in each flight, the flight information of each plane is uniquely determined, and therefore, the advertisement playing end on each plane also uniquely corresponds to the flight information of the plane where the advertisement playing end is located.
Considering that the aircraft may not be able to establish network connection with the ground server during the flight process, the advertisement playing end sends out a network connection request after the flight is finished, and establishes network connection with the ground server. For the case that the network connection request in the embodiment of the present application mainly refers to a Wireless network connection request, therefore, the advertisement playing end and the ground server may establish a Wireless network connection, for example, a WIFI (Wireless-Fidelity) connection.
In consideration of the fact that in specific implementation, there may be a situation that wireless network connection establishment fails due to poor wireless network connection signal strength, when the wireless network connection establishment fails, a network connection request may be sent again according to actual conditions, and a network connection may be reestablished, or a wired network connection may be established, or a manner of manually obtaining advertisement playing information stored in an advertisement playing terminal may be adopted.
In consideration of the defects that the wired network connection is not easy to operate, and the efficiency is low when the advertisement playing information stored in the advertisement playing terminal is manually acquired, in an actual situation, before the wireless network connection is successfully established, whether the wireless network connection signal strength reaches the preset signal strength can be detected, so that the wireless network connection is performed with the advertisement playing terminal under the condition that the wireless network connection signal strength meets the preset signal strength, and in the specific implementation, the steps in the flow diagram of the second advertisement playing strategy adjusting method shown in fig. 2 can be executed:
s1011: and determining a target advertisement playing end according to the flight information of the advertisement playing end and the preset flight information.
S1012: and detecting whether the network connection signal intensity of the target advertisement playing end reaches the preset signal intensity.
S1013: if yes, network connection is established with the target advertisement playing end.
In step S1011, since the flight information is numerous and complicated, and in general, the advertiser may not place advertisements on all airplanes but places advertisements on some of the airplane flights in consideration of investment costs, the flight information for playing the advertisements requested by the advertiser may be stored in the ground server in advance, that is, preset flight information.
After receiving a network connection request sent by an advertisement playing end after the flight is finished, the ground server can compare flight information of the advertisement playing end carried in the network connection request with preset flight information, and when the flight information of the advertisement playing end carried in the network connection request is consistent with the preset flight information, the ground server can determine that the advertisement playing end is a target advertisement playing end, namely the target advertisement playing end is an advertisement playing end for playing an advertisement required to be played by an advertiser.
In step S1012, the ground server may detect whether the wireless network connection signal strength of the target advertisement playing terminal reaches a preset signal strength, and when the wireless network connection signal strength does not reach the preset signal strength, the target advertisement playing terminal may not be able to maintain a normal connection with the ground server.
In step S1013, when the network connection signal strength of the target advertisement playing end reaches the preset signal strength, the ground server establishes a network connection with the target advertisement playing end, and if the network connection signal strength of the target advertisement playing end does not reach the preset signal strength, the ground server cannot establish a network connection with the target advertisement playing end, and at this time, the ground server may send a network connection request again according to an actual situation to reestablish a network connection, or establish a wired network connection, or manually obtain advertisement playing information stored in the advertisement playing end.
In step S102, in general, the advertisement playing end plays the advertisement during the flight process, that is, the advertisement is played at a preset time when the airplane takes off or after the airplane takes off, and the advertisement is stopped before the airplane lands.
The advertisement playing information may refer to a playing condition of the advertisement stored in the advertisement playing process, and specifically, the advertisement playing information may include advertisement content of the advertisement, an advertisement name of the advertisement, and a playing time of the advertisement.
The advertising content of the advertisement may refer to pictures, text, video, etc. contained in the advertisement that disseminate the goods or services information to the consumer or user.
The advertisement name of an advertisement refers to the name the advertiser names the advertisement.
The number of times of playing the advertisement refers to the number of times of playing the same advertisement from the beginning to the end of playing in the same flight. In the application, the same advertisement can be played in turn in the same flight within a preset time period under a general condition, that is, in the preset time period, after the same advertisement is played in the same flight, the next repeated playing is directly started. Therefore, the number of plays of the advertisement herein may refer to the number of carousels of the advertisement within a preset time period.
In practical situations, the same advertisement can be played at different advertisement playing ends, and generally, an advertiser can easily select to play the same advertisement at the advertisement playing end on the same route. In particular implementations, multiple advertisements may be played on the same flight.
The ground server can acquire the advertisement playing information of the advertisement playing end playing the advertisement through the established network connection. Specifically, the advertisement playing terminal sends advertisement playing information to the ground server through the established network connection.
In step S103, the flight starting point and the flight ending point of the airplane on the same route are the same, so that according to the flight information of the advertisement playing end, flights with the same flight starting point and the same flight ending point can be determined as target flights, and the advertisement played by the advertisement playing end on the target flights is taken as a target advertisement.
In a possible implementation manner, according to flight information of the advertisement playing end, target flights of flights with the same flight starting point, the same flight ending point and the same flight time can be determined, and then the advertisement played by the advertisement playing end on the target flights is taken as the target advertisement.
In step S104, in a possible implementation manner, the playing strategy of the target advertisement may be adjusted according to the advertisement name of the target advertisement, and specifically, the following steps may be included:
s1041: and comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name.
S1042: if not, playing the advertisement corresponding to the preset advertisement name.
In step S1041, the preset advertisement name refers to an advertisement name of an advertisement stored in the ground server, which is mainly requested to be played.
By comparing the advertisement name of the target advertisement with the preset advertisement name, whether the advertisement name of the target advertisement is consistent with the preset advertisement name can be judged.
In step S1042, if it is determined that the advertisement name of the target advertisement is inconsistent with the preset advertisement name, it may be determined that the advertisement requested to be played by the advertiser is not played (for example, the advertisement playing end has played incorrectly), so that the current advertisement playing policy may be adjusted to play the advertisement corresponding to the preset advertisement name.
In a possible implementation manner, the playing strategy of the target advertisement can be adjusted according to the advertisement content of the target advertisement, and specifically, the method may include the following steps:
s1043: and acquiring the advertisement content screenshot of the target advertisement at a preset moment.
S1044: and comparing the advertisement content screenshot at the preset moment with the standard picture to judge whether the preset advertisement is played.
S1045: if not, playing the preset advertisement.
In step S1043, a screenshot of the advertisement content of the target advertisement may be obtained, so as to obtain an advertisement content screenshot of the target content at a preset time. Specifically, the target advertisement may be captured according to a preset time interval to obtain a plurality of advertisement content pictures, and the plurality of advertisement content pictures are arranged according to a time sequence before capturing.
In step S1044, the preset advertisement refers to an advertisement requested to be played by the advertiser. The standard picture refers to a picture of the advertisement content that the advertiser requires to play.
In a specific implementation, there may be a plurality of standard pictures, and the playing time point of the standard picture may be the same as the time of the advertisement content screenshot obtained in step S1043. And then, comparing the advertisement content screenshot with the standard picture according to the time sequence, and judging whether the advertisement content screenshot at the preset moment is completely the same as the content contained in the standard picture so as to judge whether the preset advertisement is played.
In a specific implementation, the playing time point of the standard picture may not be the same as the time of the advertisement content screenshot obtained in step S1043. And judging whether the preset advertisement is played or not according to the advertisement content screenshot obtained by judging whether the content contained in the preset advertisement content screenshot appears in the standard picture S1043 or not.
In step S1045, if it is determined that the preset advertisement is not played, that is, the advertisement requested to be played by the advertiser is not played (for example, the advertisement playing end is playing incorrectly), the current advertisement playing policy may be adjusted, and the preset advertisement is played.
In a possible implementation manner, the playing strategy of the target advertisement may be adjusted according to the number of playing times of the target advertisement, and specifically, the method may include the following steps:
s1046: and determining whether the playing times of the target advertisement reach the preset playing times or not according to the playing times of the target advertisement.
S1047: if not, determining to increase the number of the advertisement playing ends for playing the target advertisement.
In step S1046, the advertiser may generally request the total number of plays of the advertisement, the number of plays of the advertisement within a preset time period (e.g., the number of plays per day), the number of plays of the advertisement on a certain airline, and so on.
In specific implementation, whether the playing times of the target advertisement in the advertisement playing terminals under the current quantity reach the preset playing times can be determined according to the playing times of the target advertisement.
In step S1047, if the number of times of playing the target advertisement does not reach the preset number of times of playing, the number of advertisement playing ends for playing the target advertisement may be increased, specifically, the remaining number of times of playing may be determined according to the preset number of times of playing and the current number of times of playing, and then the number of advertisement playing ends for playing the target advertisement may be determined to be increased according to the remaining number of times of playing.
The method for adjusting the advertisement playing strategy provided by the embodiment of the application comprises the steps that firstly, after a network connection request sent by an advertisement playing end after the flight is finished is received, network connection is established with the advertisement playing end; then, acquiring advertisement playing information of the advertisement playing end playing the advertisement in the flight process through the established network connection; then according to the flight information of the advertisement playing end, determining the advertisement played by the flights with the same flight starting point and the same flight ending point as a target advertisement; and finally, adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement. According to the method and the system, the advertisement playing information of the target advertisement played by the advertisement playing end is counted through the ground server, compared with manual counting, the efficiency is higher, and the current advertisement playing strategy can be adjusted more accurately.
Based on the same technical concept, embodiments of the present application further provide an advertisement playing policy adjusting method and apparatus, an electronic device, and a computer-readable storage medium, and the like, which may be referred to in the following embodiments.
Fig. 3 is a block diagram illustrating an advertisement playing policy adjusting apparatus according to some embodiments of the present application, where the functions implemented by the advertisement playing policy adjusting apparatus correspond to the steps of executing the advertisement playing policy adjusting method on the terminal device. The apparatus may be understood as a component of a server including a processor, the component being capable of implementing the above advertisement playing policy adjusting method, as shown in fig. 3, the advertisement playing policy adjusting apparatus may include:
the establishing module 301 is configured to establish a network connection with an advertisement playing end after receiving a network connection request sent by the advertisement playing end after a flight is finished; the network connection request carries flight information of the advertisement playing end;
a first obtaining module 302, configured to obtain advertisement playing information of an advertisement played by the advertisement playing end in a flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, an advertisement name of the advertisement and playing times of the advertisement;
the first determining module 303 is configured to determine, according to the flight information of the advertisement playing end, an advertisement played by flights with the same flight starting point and the same flight ending point as a target advertisement;
the adjusting module 304 is configured to adjust the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In one possible implementation, the establishing module 301 includes:
the second determining module is used for determining a target advertisement playing end according to the flight information of the advertisement playing end and the preset flight information;
the detection module is used for detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength;
and the establishing submodule is used for establishing network connection with the target advertisement playing terminal if the establishing submodule is used for establishing network connection with the target advertisement playing terminal.
In one possible implementation, the adjusting module 304 includes:
the first judgment module is used for comparing the advertisement name of the target advertisement with a preset advertisement name and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
and the first playing module is used for playing the advertisement corresponding to the preset advertisement name if the preset advertisement name is not the same as the preset advertisement name.
In one possible implementation, the adjusting module 304 includes:
the second acquisition module is used for acquiring an advertisement content screenshot of the target advertisement at a preset moment;
the second judgment module is used for comparing the advertisement content screenshot at the preset moment with a standard picture and judging whether a preset advertisement is played or not;
and the second playing module is used for playing the preset advertisement if the preset advertisement is not played.
In one possible implementation, the adjusting module 304 includes:
the third determining module is used for determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement;
and the increasing module is used for determining to increase the number of the advertisement playing ends for playing the target advertisement if the target advertisement is not played.
As shown in fig. 4, which is a schematic structural diagram of an electronic device 400 provided in an embodiment of the present application, the electronic device 400 includes: at least one processor 401, at least one network interface 404 and at least one user interface 403, memory 405, at least one communication bus 402. A communication bus 402 is used to enable connective communication between these components. The user interface 403 includes a display (e.g., a touch screen), a keyboard, or a pointing device (e.g., a touch pad or touch screen, etc.).
Memory 405 may include both read-only memory and random-access memory and provides instructions and data to processor 401. A portion of the memory 405 may also include non-volatile random access memory (NVRAM).
In some embodiments, memory 405 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof:
an operating system 4051, which contains various system programs, for implementing various basic services and processing hardware-based tasks;
the application 4052 includes various applications for implementing various application services.
In an embodiment of the present application, processor 401, by invoking programs or instructions stored by memory 405, is configured to:
after receiving a network connection request sent by an advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end;
acquiring advertisement playing information of the advertisement playing end playing the advertisement in the flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, an advertisement name of the advertisement and playing times of the advertisement;
determining the advertisements played by the flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end;
and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
In one possible implementation, the processor 401 is further configured to:
determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
detecting whether the network connection signal intensity of a target advertisement playing end reaches a preset signal intensity;
and if so, establishing network connection with the target advertisement playing end.
In one possible implementation, the processor 401 is further configured to:
comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
if not, playing the advertisement corresponding to the preset advertisement name.
In one possible implementation, the processor 401 is further configured to:
acquiring an advertisement content screenshot of the target advertisement at a preset moment;
comparing the advertisement content screenshot at the preset moment with a standard picture, and judging whether a preset advertisement is played or not;
if not, playing the preset advertisement.
In one possible implementation, the processor 401 is further configured to:
determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement;
and if not, determining to increase the number of the advertisement playing ends for playing the target advertisement.
The computer program product for performing the method for adjusting the advertisement playing policy provided in the embodiment of the present application includes a computer-readable storage medium storing a nonvolatile program code executable by a processor, where instructions included in the program code may be used to execute the method described in the foregoing method embodiment, and specific implementation may refer to the method embodiment, and will not be described herein again.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (10)

1. An advertisement playing strategy adjusting method is characterized by acting on a ground server, and the method comprises the following steps:
after receiving a network connection request sent by an advertisement playing end after the flight is finished, establishing network connection with the advertisement playing end; the network connection request carries flight information of the advertisement playing end;
acquiring advertisement playing information of the advertisement playing end playing the advertisement in the flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, an advertisement name of the advertisement and playing times of the advertisement;
determining the advertisements played by the flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end;
and adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
2. The method for adjusting advertisement playing strategy according to claim 1, wherein the establishing network connection with the advertisement playing end after receiving the network connection request sent by the advertisement playing end after the flight is finished comprises:
determining a target advertisement playing end according to the flight information of the advertisement playing end and preset flight information;
detecting whether the network connection signal intensity of a target advertisement playing end reaches a preset signal intensity;
and if so, establishing network connection with the target advertisement playing end.
3. The method for adjusting advertisement playing strategy according to claim 1, wherein the adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement comprises:
comparing the advertisement name of the target advertisement with a preset advertisement name, and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
if not, playing the advertisement corresponding to the preset advertisement name.
4. The method for adjusting advertisement playing strategy according to claim 1, wherein the adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement comprises:
acquiring an advertisement content screenshot of the target advertisement at a preset moment;
comparing the advertisement content screenshot at the preset moment with a standard picture, and judging whether a preset advertisement is played or not;
if not, playing the preset advertisement.
5. The method for adjusting advertisement playing strategy according to claim 1, wherein the adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement comprises:
determining whether the playing times of the target advertisement reach preset playing times or not according to the playing times of the target advertisement;
and if not, determining to increase the number of the advertisement playing ends for playing the target advertisement.
6. An advertisement playing strategy adjusting device, comprising:
the system comprises an establishing module, a receiving module and a processing module, wherein the establishing module is used for establishing network connection with an advertisement playing end after receiving a network connection request sent by the advertisement playing end after the flight is finished; the network connection request carries flight information of the advertisement playing end;
the first acquisition module is used for acquiring advertisement playing information of the advertisement playing end playing the advertisement in the flight process through the established network connection; the advertisement playing information comprises advertisement content of the advertisement, an advertisement name of the advertisement and playing times of the advertisement;
the first determining module is used for determining advertisements played by flights with the same flight starting point and the same flight ending point as target advertisements according to the flight information of the advertisement playing end;
and the adjusting module is used for adjusting the playing strategy of the target advertisement according to the advertisement playing information of the target advertisement.
7. The device for adjusting advertisement playing strategy according to claim 6, wherein the establishing module comprises:
the second determining module is used for determining a target advertisement playing end according to the flight information of the advertisement playing end and the preset flight information;
the detection module is used for detecting whether the network connection signal strength of the target advertisement playing end reaches the preset signal strength;
and the establishing submodule is used for establishing network connection with the target advertisement playing terminal if the establishing submodule is used for establishing network connection with the target advertisement playing terminal.
8. The device for adjusting advertisement playing strategy according to claim 6, wherein the adjusting module comprises:
the first judgment module is used for comparing the advertisement name of the target advertisement with a preset advertisement name and judging whether the advertisement name of the target advertisement is consistent with the preset advertisement name or not;
and the first playing module is used for playing the advertisement corresponding to the preset advertisement name if the preset advertisement name is not the same as the preset advertisement name.
9. An electronic device, comprising: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, the processor and the memory communicate via the bus when the electronic device is running, and the machine-readable instructions, when executed by the processor, perform the steps of the ad playing policy adjustment method according to any one of claims 1 to 5.
10. A computer-readable storage medium, having a computer program stored thereon, where the computer program is executed by a processor to perform the steps of the ad playing policy adjustment method according to any one of claims 1 to 5.
CN202010018181.6A 2020-01-08 2020-01-08 Advertisement playing strategy adjustment method and device, electronic equipment and medium Active CN111210276B (en)

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