CN109377293B - Advertisement putting effect monitoring method and system - Google Patents
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- CN109377293B CN109377293B CN201811653312.7A CN201811653312A CN109377293B CN 109377293 B CN109377293 B CN 109377293B CN 201811653312 A CN201811653312 A CN 201811653312A CN 109377293 B CN109377293 B CN 109377293B
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Abstract
The invention relates to a method and a system for monitoring advertisement putting effect.A video area and an advertisement playing area are arranged on a display screen of an advertisement terminal; each advertisement is provided with an advertisement identification mark; the advertisement terminal carries out terminal screen capture, and a captured picture contains a face image and an advertisement identification mark; and analyzing and counting the face image and the advertisement identification mark in the terminal screenshot to monitor the advertisement delivery effect. The monitoring system comprises a server and more than one advertisement terminal, wherein the server is used for pushing advertisements to the advertisement terminals, and the picture information processing unit is responsible for receiving screen capture information and storing and analyzing terminal screen captures sent by the advertisement terminals; whether the advertisement normally runs can be monitored in real time; the advertisement playing times and the advertisement watching times are counted, and more accurate data are provided for the advertisement putting in the market.
Description
Technical Field
The invention relates to the technical field of advertisement putting effect monitoring, in particular to an advertisement putting effect monitoring method and system.
Background
The monitoring of the playing effect of the internet advertisement is realized by issuing packages corresponding to channel numbers aiming at different channels, then counting and analyzing the increment of users in different channels, and counting the times of advertisement downloading when the terminal downloads the advertisement. While the number of active users may be counted. In addition, conversion tracking of different dimensions can be realized by combining with each main advertisement platform.
The video advertisement is set and launched in the video, and no matter the internet advertisement is played or the advertisement is played on each advertisement terminal, the existing advertisement monitoring system monitors the conditions of the advertisement carrier and the advertisement system, and can not effectively monitor whether the advertisement is being played or not and whether the played advertisement is watched by people or not.
A plurality of advertisement putting platforms are available on the market, but played advertisements have no attraction to some crowds, the user experience is not high, and advertisers cannot obtain good putting effects.
The existing advertisement monitoring system monitors the condition of only an advertisement carrier and an advertisement system, and cannot effectively monitor the problem of advertisement playing effect;
most of the current new media advertisements can only display appointed advertisement contents at appointed time, and the advertisements are only limited in playing function, and cannot know the reaction of the advertisement audience to the advertisement contents, so that the preference degree of the audience to the advertisements is not known.
Disclosure of Invention
In order to overcome the problems in the related art at least to a certain extent, the application provides an advertisement putting effect monitoring method and system which can effectively judge whether the advertisement is played, can check the advertisement playing content in real time and can accurately count the watching times.
The technical scheme adopted by the invention is as follows: the invention provides an advertisement putting effect monitoring method, which comprises the following steps:
a video area and an advertisement playing area are arranged on a display screen of the advertisement terminal; the video playing area is used for playing advertisements, and each advertisement is provided with an advertisement identification mark;
the advertisement terminal carries out terminal screen capture, and a captured picture contains a face image and an advertisement identification mark;
and analyzing and counting the face image and the advertisement identification mark in the terminal screenshot to monitor the advertisement delivery effect.
Further, when a face is detected, screen capture is started by taking the nearest face as a reference, and the specific steps are as follows: and judging whether the video stream in the video area detects a face, if so, comparing and analyzing the size of the face in the collected image, and screening out the largest face in the image as a criterion for starting screen capture.
Further, the client terminal starts an operation flow:
the advertisement terminal is started, the default parameters are obtained from the configuration file, and the advertisement terminal normally operates according to the obtained default configuration;
the advertisement terminal feeds back the running condition of the software to the server and checks whether the server issues a configuration modification instruction; if the server side issues an instruction, the client side obtains a new configuration parameter and updates the parameter operation; if the server does not issue the instruction, the client operates in the original configuration.
Further, the screen capturing process of the advertisement terminal is as follows:
the advertisement terminal software checks whether the server sends a command for modifying time and server address to the advertisement terminal software, and if the command for sending the modifying time and the server address exists, the advertisement terminal software modifies the local default time and the server address configuration;
when the face is detected, screen capture is started by taking the nearest face as a reference, and screen capture information is sent to the server side through the server address acquired in the configuration.
Further, the screen capture processing flow is as follows:
extracting the characteristics of the two-dimension codes in the advertisement area in the screenshot, analyzing the extracted information, comparing the analyzed result with the advertisement characteristics pre-stored in an advertisement list, if the comparison is successful, indicating that the advertisement is in a playing state, and if the comparison is unsuccessful, indicating that the advertisement is not played, recording the terminal by the server side, and alarming abnormal information;
analyzing the face characteristics of a video area in the screenshot picture of the advertising terminal, and analyzing whether the video area has a face or not; and if the face exists, recording the number of the viewers of the advertisement.
Further, the method also comprises the following steps:
the server further extracts the obtained screen capture information, stores the required face information, analyzes the face information and the number, obtains the interest degree of the client in the advertisement according to the expression of the face, and stores the interest degree in a database in a classified manner;
when enough samples are obtained, the percentage of people interested in the advertisement can be obtained, namely the playing effect of the advertisement can be analyzed according to the interest degree of the advertisement by the client.
The advertisement identification mark is a two-dimensional code, and the two-dimensional code records a corresponding advertisement terminal ID, an MD5 of an advertisement file, playing content and playing time.
The invention also provides an advertisement putting effect monitoring system, which is used for supporting the monitoring method and comprises a server end and more than one advertisement terminal, wherein the more than one advertisement terminal is connected with the server end through a network; the system also comprises a picture information processing unit;
a video area and an advertisement playing area are arranged on a display screen of the advertisement end;
the server is used for pushing advertisements to the advertisement terminal, and each advertisement is provided with an advertisement identification mark;
the picture information processing unit is responsible for receiving screen capture information, storing and analyzing terminal screen captures sent by the advertising terminal;
the picture information processing unit is arranged at an advertisement terminal or the picture information processing unit is arranged at a server terminal.
Further, the picture information processing unit processes and analyzes the picture captured by the terminal, extracts the two-dimensional code identification features and the human face features in the picture captured by the terminal, and the server is further used for receiving statistical information obtained after the picture information processing unit processes the captured picture.
Furthermore, a video of an advertisement on the advertisement terminal is watched by a player in real time in the video playing area, and the terminal screenshot includes advertisement content in the advertisement playing area and video content recorded in real time in the video playing area.
By adopting the technical scheme, the display screen of the advertisement terminal is provided with a video area and an advertisement playing area; the video playing area is used for playing advertisements, and each advertisement is provided with an advertisement identification mark; the advertisement terminal carries out terminal screen capture, and a captured picture contains a face image and an advertisement identification mark; and analyzing and counting the face image and the advertisement identification mark in the terminal screenshot to monitor the advertisement delivery effect. The invention analyzes the advertisement being played and judges whether the advertisement is played by extracting the advertisement characteristic, and analyzes whether the advertisement is watched and the number of people watching the advertisement by extracting the face characteristic. The invention can effectively monitor whether the advertisement is played and whether the played advertisement is watched by people. Through the uploaded statistical data, the times of advertisement playing and the times of advertisement watching are counted, and more accurate data can be provided for the advertisement putting on the market.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow diagram illustrating a method for monitoring effectiveness of advertisement impressions in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating the confirmation screenshot reference, according to an exemplary embodiment;
FIG. 3 illustrates an advertising terminal startup operational flow in accordance with an exemplary embodiment;
FIG. 4 illustrates an advertising terminal screen shot flow embodiment in accordance with an exemplary embodiment;
FIG. 5 is a flowchart embodiment of processing a screenshot, according to an example embodiment;
FIG. 6 is a schematic structural diagram of an advertisement delivery effect monitoring system according to the present invention;
FIG. 7 is a schematic diagram of an advertisement terminal of the advertisement delivery effect monitoring system according to the present invention.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the appended claims.
FIG. 1 is a flow diagram illustrating a method for monitoring effectiveness of advertisement impressions in accordance with an exemplary embodiment; as shown in fig. 1, the present invention provides an advertisement delivery effect monitoring method, which includes the following steps:
a video area and an advertisement playing area are arranged on a display screen of the advertisement terminal; the video playing area is used for playing advertisements, and each advertisement is provided with an advertisement identification mark;
the advertisement terminal carries out terminal screen capture, and a captured picture contains a face image and an advertisement identification mark;
and analyzing and counting the face image and the advertisement identification mark in the terminal screenshot to monitor the advertisement delivery effect.
In the embodiment, the interest degree of the client in playing the advertisement on the current advertisement terminal is monitored by simultaneously recognizing the face image and the advertisement recognition identifier.
As a preferred embodiment, as shown in fig. 2, when a face is detected, the screen capture is started with the nearest face as a reference, and the specific steps are as follows: and judging whether the video stream in the video area detects a face, if so, comparing and analyzing the size of the face in the collected image, and screening out the largest face in the image as a criterion for starting screen capture.
Of course, the screen capture is started before the largest face in the image is screened out, which is a preferred embodiment, and in fact, the screen capture can be started as long as the face is detected, and in order to further identify the interest degree of the client in the advertisement, the face closest to the advertising terminal (advertising machine) is generally preferred as a reference to perform the screen capture. According to the actual conditions, the number of people who can also count current screenshot, take a certain time quantum as an example, for example, broadcast A advertisement, its time quantum is 1 minute, be provided with advertisement identification in each advertisement, through advertisement identification, the server side counts which specific advertisement that this time quantum broadcast, in the in-process of advertisement broadcast, the video stream that has current customer to watch the advertisement is broadcast in real time in the video region, in the information that the screenshot was uploaded, how many people face quantity this 1 minute's time quantum has can be analyzed out to the server side, go out repeated face quantity, and can obtain this A advertisement in 1 minute, watched by how many people, the accurate monitoring of advertisement broadcast effect has been realized.
The present invention will now be described in further detail;
FIG. 3 is a flow chart of client terminal startup operation according to the embodiment; the advertisement terminal is started, the default parameters are obtained from the configuration file, and the advertisement terminal normally operates according to the obtained default configuration; the advertisement terminal feeds back the running condition of the software to the server and checks whether the server issues a configuration modification instruction; if the server side issues an instruction, the advertisement terminal acquires a new configuration parameter and updates the parameter to operate; if the server does not issue the instruction, the client operates in the original configuration.
In the embodiment, the advertisement terminal software checks whether the server sends a command for modifying time and server address to the advertisement terminal software, and if the command for sending the modified time and the server address exists, the advertisement terminal software modifies the local default time and the server address configuration; when the face is detected, screen capture is started by taking the nearest face as a reference, and screen capture information is sent to the server side through the server address acquired in the configuration.
Fig. 4 is a screen capture process of an advertising terminal according to an exemplary embodiment, and referring to fig. 4, a specific application scenario will now be further described:
the screen capturing process of the advertisement terminal comprises the following steps: 1. opening the advertisement terminal, acquiring parameters from a default configuration file, and normally operating according to the acquired configuration; 2. the advertisement terminal software checks whether the server sends a command for modifying time and server address to the advertisement terminal software, and if the command for sending the time and the server address is sent, the local default time and the server address configuration are modified; 3. when the face is detected, starting screen capture by taking the nearest face as a reference, and sending screen capture information to a server side through a server address acquired in configuration; the most recent face in this embodiment is based on screening the largest face, which has been described in detail above, and is not repeated here 4. the server further extracts the obtained screen capture information, and stores the required face information for further analysis; 5. analyzing the required face information, obtaining the interest degree of the client in the advertisement according to the expression of the client, and storing the interest degree in a database in a classified manner;
as a preferred embodiment, the processing of the screenshot in the present invention can be placed at the server or at the advertisement terminal, and the specific processing methods are the same, and in this embodiment, the following flow of processing the screenshot at the server is given:
extracting the characteristics of the two-dimension codes in the advertisement area in the screenshot, analyzing the extracted information, comparing the analyzed result with the advertisement characteristics pre-stored in an advertisement list, if the comparison is successful, indicating that the advertisement is in a playing state, and if the comparison is unsuccessful, indicating that the advertisement is not played, recording the terminal by the server side, and alarming abnormal information;
analyzing the face characteristics of a video area in the screenshot picture of the advertising terminal, and analyzing whether the video area has a face or not; and if the face exists, recording the number of the viewers of the advertisement.
The embodiment further comprises the following steps:
the server further extracts the obtained screen capture information, stores the required face information, analyzes the face information and the number, obtains the interest degree of the client in the advertisement according to the expression of the face, and stores the interest degree in a database in a classified manner;
when enough samples are obtained, the percentage of people interested in the advertisement can be obtained, namely the playing effect of the advertisement can be analyzed according to the interest degree of the advertisement by the client.
The advertisement identification mark is a two-dimensional code, and the two-dimensional code records a corresponding advertisement terminal ID, an MD5 of an advertisement file, playing content and playing time.
FIG. 5 is a flowchart embodiment of processing a screenshot, according to an example embodiment; as shown in figure 5 of the drawings,
the server side processes a screen capture process:
1. the server receives a screenshot sent by the client;
2. extracting the characteristics of the two-dimension codes and characters in the advertisement area in the screenshot, analyzing the extracted information, analyzing that the played picture is the advertisement, if no advertisement is played, recording the terminal by the server side, and giving an alarm for abnormal information;
3. intercepting and analyzing the face information in the screenshot, and judging whether the client is interested in the advertisement by judging whether the eyes of the client are concentrated on the advertisement playing part;
4. the obtained information is input into a database, and when enough samples are obtained, the percentage of people who are interested in the advertisement can be obtained, namely the playing effect of the advertisement can be analyzed according to the degree of the interest of the customer in the advertisement;
as shown in fig. 6 and fig. 7, another aspect of the present embodiment further provides an advertisement effectiveness monitoring system, which is configured to support the monitoring method described above, and includes a server and more than one advertisement terminal, where the more than one advertisement terminal is connected to the server through a network; the system also comprises a picture information processing unit;
a video area and an advertisement playing area are arranged on a display screen of the advertisement end;
the server is used for pushing advertisements to the advertisement terminal, and each advertisement is provided with an advertisement identification mark; the picture information processing unit is responsible for receiving screen capture information, storing and analyzing terminal screen captures sent by the advertising terminal;
it should be added that: the picture information processing unit is not shown in the figure, and is arranged at the advertisement terminal or at the server terminal. That is, the invention extracts the face characteristic and the advertisement characteristic at the server; the extraction of the face features and the advertisement features can be put into an advertisement terminal for extraction.
The invention can monitor the advertisement playing effect under the unattended condition; the number of people who watch the advertisement can be prepared for statistics; the advertisement playing content can be checked in real time; whether the advertisement normally runs can be monitored in real time; the display screen of the advertisement terminal is provided with a video area and an advertisement playing area; the video playing area is used for playing advertisements, and each advertisement is provided with an advertisement identification mark; the advertisement terminal carries out terminal screen capture, and a captured picture contains a face image and an advertisement identification mark; and analyzing and counting the face image and the advertisement identification mark in the terminal screenshot to monitor the advertisement delivery effect. The invention analyzes the advertisement being played and judges whether the advertisement is played by extracting the advertisement characteristic, and analyzes whether the advertisement is watched and the number of people watching the advertisement by extracting the face characteristic. The invention can effectively monitor whether the advertisement is played and whether the played advertisement is watched by people. Through the uploaded statistical data, the times of advertisement playing and the times of advertisement watching are counted, and more accurate data can be provided for the advertisement putting on the market.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (7)
1. An advertisement putting effect monitoring method is characterized in that: the method comprises the following steps:
a video area and an advertisement playing area are arranged on a display screen of the advertisement terminal; the video area is used for playing advertisements, and each advertisement is provided with an advertisement identification mark;
the advertisement terminal carries out terminal screen capture, and a captured picture contains a face image and an advertisement identification mark;
analyzing and counting the face image and the advertisement identification mark in the terminal screenshot to monitor the advertisement putting effect;
when the face is detected, the screen capture is started by taking the nearest face as a reference, and the specific steps are as follows:
judging whether the video stream in the video area detects a face or not, if so, carrying out size comparison analysis on the face in the acquired image, and screening out the largest face in the image as a criterion for starting screen capture;
the screen capturing process of the advertising terminal comprises the following steps:
the advertisement terminal software checks whether the server sends a command for modifying time and server address to the advertisement terminal software, and if the command for sending the modifying time and the server address exists, the advertisement terminal software modifies the local default time and the server address configuration;
when the face is detected, starting screen capture by taking the nearest face as a reference, and sending screen capture information to a server side through a server address acquired in configuration;
the screen capture processing flow comprises the following steps:
extracting the characteristics of the two-dimension codes in the advertisement area in the screenshot, analyzing the extracted information, comparing the analyzed result with the advertisement characteristics pre-stored in an advertisement list, if the comparison is successful, indicating that the advertisement is in a playing state, and if the comparison is unsuccessful, indicating that the advertisement is not played, recording the terminal by the server side, and alarming abnormal information;
analyzing the face characteristics of a video area in the screenshot picture of the advertising terminal, and analyzing whether the video area has a face or not; and if the face exists, recording the number of the viewers of the advertisement.
2. The advertisement placement effect monitoring method according to claim 1, characterized in that: the client terminal starts an operation flow:
the advertisement terminal is started, the default parameters are obtained from the configuration file, and the advertisement terminal normally operates according to the obtained default configuration;
the advertisement terminal feeds back the running condition of the software to the server and checks whether the server issues a configuration modification instruction; if the server side issues an instruction, the client side obtains a new configuration parameter and updates the parameter operation; if the server does not issue the instruction, the client operates in the original configuration.
3. The advertisement placement effect monitoring method according to claim 1, characterized in that: also comprises the following steps:
the server further extracts the obtained screen capture information, stores the required face information, analyzes the face information and the number, obtains the interest degree of the client in the advertisement according to the expression of the face, and stores the interest degree in a database in a classified manner;
when enough samples are obtained, the percentage of people interested in the advertisement can be obtained, namely the playing effect of the advertisement can be analyzed according to the interest degree of the advertisement by the client.
4. The advertisement placement effect monitoring method according to any one of claims 1 to 3, characterized in that: the advertisement identification mark is a two-dimensional code, and the two-dimensional code records a corresponding advertisement terminal ID, an MD5 of an advertisement file, playing content and playing time.
5. An advertisement putting effect monitoring system is characterized in that: the system is used for supporting the monitoring method of any one of claims 1 to 3, and comprises a server side and more than one advertising terminal, wherein the more than one advertising terminal is connected with the server side through a network; the system also comprises a picture information processing unit;
a video area and an advertisement playing area are arranged on a display screen of the advertisement terminal;
the server is used for pushing advertisements to the advertisement terminal, and each advertisement is provided with an advertisement identification mark;
the picture information processing unit is responsible for receiving screen capture information, storing and analyzing terminal screen captures sent by the advertising terminal;
the picture information processing unit is arranged at an advertisement terminal or the picture information processing unit is arranged at a server terminal.
6. The advertisement placement effectiveness monitoring system according to claim 5, characterized in that:
the image information processing unit processes and analyzes the terminal screen-captured image, extracts the two-dimensional code identification feature, the advertisement feature and the face feature in the terminal screen-captured image, and the server side is further used for receiving statistical information after the image information processing unit processes the screen-captured image.
7. The advertisement placement effectiveness monitoring system according to claim 5, characterized in that:
and the terminal screen capture comprises advertisement content in the advertisement playing area and video content recorded in the video area in real time.
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| CN202110146281.1A CN112967081B (en) | 2018-01-29 | 2018-12-29 | Advertisement putting effect monitoring method |
| CN202110146264.8A CN112967080B (en) | 2018-01-29 | 2018-12-29 | Advertisement putting effect monitoring system |
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| CN2018100862340 | 2018-01-29 | ||
| CN201810086234.0A CN108182607A (en) | 2018-01-29 | 2018-01-29 | The advertisement monitoring system and method uploaded based on terminal sectional drawing |
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| CN202110146281.1A Division CN112967081B (en) | 2018-01-29 | 2018-12-29 | Advertisement putting effect monitoring method |
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| CN109816447B (en) * | 2019-01-25 | 2023-12-01 | 深圳市丰巢科技有限公司 | Intelligent monitoring method, device and storage medium for cabinet advertisement |
| CN111757046B (en) * | 2019-03-28 | 2022-09-30 | 菜鸟智能物流控股有限公司 | Data processing method, device, equipment and machine readable medium |
| US10992460B2 (en) | 2019-04-23 | 2021-04-27 | Advanced New Technologies Co., Ltd. | Blockchain-based advertisement monitoring method and apparatus, and electronic device |
| CN110020899A (en) * | 2019-04-23 | 2019-07-16 | 阿里巴巴集团控股有限公司 | A kind of advertisement detecting method, apparatus and electronic equipment based on block chain |
| CN110163664A (en) * | 2019-04-29 | 2019-08-23 | 成都品果科技有限公司 | A kind of advertising display feedback method and device |
| CN110458591A (en) * | 2019-06-14 | 2019-11-15 | 深圳壹账通智能科技有限公司 | Advertising information detection method, device and computer equipment |
| CN110740347B (en) * | 2019-10-31 | 2022-04-05 | 北京金山云网络技术有限公司 | Video content detection system, method, device, server and storage medium |
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| CN112967081A (en) | 2021-06-15 |
| CN108182607A (en) | 2018-06-19 |
| CN109377293A (en) | 2019-02-22 |
| CN112967080B (en) | 2022-08-23 |
| CN112967081B (en) | 2022-09-02 |
| CN112967080A (en) | 2021-06-15 |
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