CN111401964B - Advertisement putting control method, device and system - Google Patents
Advertisement putting control method, device and system Download PDFInfo
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- CN111401964B CN111401964B CN202010203494.9A CN202010203494A CN111401964B CN 111401964 B CN111401964 B CN 111401964B CN 202010203494 A CN202010203494 A CN 202010203494A CN 111401964 B CN111401964 B CN 111401964B
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Abstract
The invention relates to a method, a device and a system for controlling advertisement delivery, wherein the method comprises the following steps: acquiring advertisement release information sent by an advertisement release party; based on the logistics big data, determining advertisement putting effects and advertisement putting areas corresponding to advertisement types in the advertisement release information; determining advertisement putting rules and advertisement display information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information; and controlling a target display terminal corresponding to the target identifier in the advertisement display information to display advertisement contents in the advertisement display information according to the advertisement putting rule. Therefore, according to the advertisement putting effect of the same advertisement type and the putting area corresponding to the advertisement type, the display terminal and the putting rule of the advertisement are determined, and then the advertisement is put, so that the advertisement content can be displayed in a period and a region with good advertisement putting effect of the advertisement type, the attention rate of the advertisement content can be improved, and the utilization rate of the advertisement sign and the advertisement position is further improved.
Description
Technical Field
The invention relates to the technical field of big data, in particular to an advertisement putting control method, device and system.
Background
With the development of network technology and digital economy, digital media are degraded slowly under the support of no data capacity in the traditional industry, the traditional advertising digital media delivery value is gradually replaced by an Internet age smart phone, more than 2/3 of traditional media playing content is not daily attention information of consumer users, the delivery accuracy of advertisements is low, long-time accumulation and impact of the Internet age are carried out, so that the users lose confidence in delivering the traditional advertising digital media, the attention rate of advertisements delivered on the digital media is reduced, and the utilization rate of advertisement labels and advertisement positions is reduced.
Disclosure of Invention
Accordingly, the present invention is directed to a method, apparatus, and system for controlling advertisement delivery, so as to solve the problem in the prior art that the accuracy of advertisement delivery on digital media is low, and the attention rate of the delivered advertisement is reduced, resulting in the reduction of the utilization rate of advertisement signs and advertisement spaces.
In order to achieve the above purpose, the invention adopts the following technical scheme:
an advertisement delivery control method, comprising:
Acquiring advertisement release information sent by an advertisement release party; the advertisement release information comprises advertisement types;
based on logistics big data, determining advertisement putting effects and advertisement putting areas corresponding to the advertisement types;
Determining advertisement putting rules and advertisement display information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information; the advertisement display information comprises advertisement content and a target identifier;
and controlling a target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
Further, in the above advertisement delivery control method, the determining the advertisement delivery effect and the advertisement delivery area corresponding to the advertisement type based on the big logistics data includes:
Based on the logistics big data, acquiring the delivery analysis data of the advertisement type;
Determining advertisement putting effects corresponding to the advertisement types according to the putting analysis data;
based on the logistics big data, obtaining user information of which the consumption interest type is matched with the advertisement type;
and determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information.
Further, in the above advertisement delivery control method, the advertisement release information further includes: advertisement budget, advertisement quantity, advertisement duration, and advertisement content;
The determining the advertisement putting rule and the advertisement displaying information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information comprises the following steps:
analyzing the advertisement budget, the advertisement quantity and the advertisement duration through a preset advertisement intelligent projection scheduling algorithm to obtain advertisement projection times and advertisement projection frequency;
Determining the advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
determining the target identification according to the advertisement budget, the advertisement putting area and the display terminal position information acquired in advance;
and taking the advertisement content and the target identification as the advertisement display information.
Further, in the above advertisement delivery control method, before determining the target identifier according to the advertisement delivery area and the pre-acquired display terminal position information, the method further includes:
And acquiring the position information of the display terminals acquired by all the display terminals through the WIFI positioning technology and the map search engine technology.
Further, the advertisement delivery control method further includes:
acquiring audience watching images of the advertisement content sent by the target display terminal in real time;
Analyzing the audience watching image through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
according to the audience quantity analysis information, the advertisement putting rule is adjusted to obtain an advertisement putting adjustment rule, so that the target display terminal displays the advertisement content according to the advertisement putting adjustment rule;
And storing the advertisement release information and the audience quantity analysis information corresponding to the advertisement release information into the logistics big data.
Further, the advertisement delivery control method further includes:
Acquiring an advertisement display form corresponding to the advertisement release information sent by the advertisement release party;
and sending the advertisement display form to the target display terminal so that the target display terminal displays the advertisement content according to the advertisement display form.
Further, the advertisement delivery control method further includes:
acquiring a regulation and control instruction carrying a display terminal identifier;
and regulating and controlling the display terminal corresponding to the display terminal identifier according to the regulating and controlling instruction.
The invention also provides an advertisement putting control device, which comprises:
the acquisition module is used for acquiring advertisement release information sent by the advertisement release party; the advertisement release information comprises advertisement types;
the first determining module is used for determining advertisement putting effects and advertisement putting areas corresponding to the advertisement types based on the logistics big data;
The second determining module is used for determining advertisement delivery rules and advertisement display information corresponding to the advertisement delivery information according to the advertisement delivery effect, the advertisement delivery area and the advertisement delivery information; the advertisement display information comprises advertisement content and a target identifier;
and the control module is used for controlling the target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
Further, the advertisement delivery control device further includes: the device comprises an analysis module, an adjustment module and a storage module;
The acquisition module is also used for acquiring audience watching images of the advertisement content sent by the target display terminal in real time;
The analysis module is used for analyzing the audience watching image through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
The adjusting module is used for adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjustment rule, so that the target display terminal displays the advertisement content according to the advertisement putting adjustment rule;
And the storage module is used for storing the advertisement release information and the audience quantity analysis information corresponding to the advertisement release information into the logistics big data.
The invention also provides an advertisement putting control system, which comprises: cloud server, display terminal and user terminal;
The display terminal and the user terminal are respectively connected with the cloud server;
the user terminal is used for acquiring advertisement release information submitted by an advertisement release party and sending the advertisement release information to the cloud server;
the cloud server is used for executing the advertisement putting control method;
And the display terminal is used for displaying the advertisement content.
An advertisement putting control method, device and system acquire advertisement release information sent by an advertisement release party; based on the logistics big data, determining advertisement putting effects and advertisement putting areas corresponding to advertisement types in the advertisement release information; determining advertisement putting rules and advertisement display information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information; and controlling a target display terminal corresponding to the target identifier in the advertisement display information to display advertisement contents in the advertisement display information according to the advertisement putting rule. Therefore, according to the advertisement putting effect of the same advertisement type and the putting area corresponding to the advertisement type, the display terminal and the putting rule of the advertisement are determined, and then the advertisement is put, so that the advertisement content can be displayed in a period and a region with good advertisement putting effect of the advertisement type, the attention rate of the advertisement content can be improved, and the utilization rate of the advertisement sign and the advertisement position is further improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention as claimed.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of an embodiment of an advertisement delivery control method of the present invention;
FIG. 2 is a flow chart of a second embodiment of an advertisement delivery control method of the present invention;
FIG. 3 is a schematic diagram of an advertisement delivery control device according to a first embodiment of the present invention;
FIG. 4 is a schematic diagram of a second embodiment of an advertisement delivery control device according to the present invention;
FIG. 5 is a schematic diagram of an embodiment of an advertisement delivery control system of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It will be apparent that the described embodiments are only some, but not all, embodiments of the invention. All other embodiments, based on the examples herein, which are within the scope of the invention as defined by the claims, will be within the scope of the invention as defined by the claims.
Fig. 1 is a flowchart of a first embodiment of an advertisement delivery control method according to the present invention, and as shown in fig. 1, the advertisement delivery control method of the present embodiment specifically includes the following steps:
S101, acquiring advertisement release information sent by an advertisement release party;
The advertisement publisher may provide advertisement publishing information, and the advertisement publishing control method of this embodiment needs to obtain the advertisement publishing information sent by the advertisement publisher, where the advertisement publishing information includes an advertisement type, that is, a type of advertisement that the advertisement publisher wants to publish. The advertisement publisher can directly and remotely upload advertisement release information to the cloud server by utilizing a cloud computing technology so that the cloud server analyzes the advertisement release information.
S102, determining advertisement putting effects and advertisement putting areas corresponding to advertisement types in advertisement release information based on logistics big data;
Through the steps, after the advertisement release information is obtained, based on the logistics big data, the advertisement release effect and the advertisement release area corresponding to the advertisement type included in the advertisement release information are determined, wherein the advertisement release effect and the advertisement release area are areas where the address information of people interested in the advertisement type in the big data are located according to the big data information stored in the logistics big data, and the advertisement release effect of the advertisement which is the same as the advertisement type to be released by the advertisement release party in each time interval is analyzed.
S103, determining advertisement release rules and advertisement display information corresponding to the advertisement release information according to the advertisement release effect, the advertisement release area and the advertisement release information;
Through the steps, after the advertisement putting effect and the advertisement putting area corresponding to the advertisement type are determined, the advertisement putting rule and the advertisement displaying information corresponding to the advertisement putting information are determined according to the advertisement putting effect, the advertisement putting area and the advertisement putting information, wherein the advertisement displaying information comprises advertisement content which an advertisement publisher wants to issue and a target mark of a display terminal for displaying the advertisement content. In addition, the advertisement release information sent by the advertisement release party can also carry the identification of the display terminal appointed by the advertisement release party, so that the analysis can be directly carried out according to the display terminal appointed by the advertisement release party when the advertisement release rule and the advertisement display information are determined.
S104, controlling a target display terminal corresponding to the target mark in the advertisement display information to display advertisement contents in the advertisement display information according to the advertisement putting rule.
Through the steps, after the advertisement putting rules and the advertisement display information are determined, the target display terminals corresponding to the target identifiers in the advertisement display information are required to be controlled to display the advertisement contents in the advertisement display information according to the advertisement putting rules, so that the display terminals and the putting rules of the advertisements can be determined according to the putting effect of the advertisements with the same advertisement type and the putting areas corresponding to the advertisement types, and then the advertisement is put, and the advertisement contents can be displayed in the time interval and the region with better advertisement putting effect of the advertisement type.
According to the advertisement putting control method, advertisement release information sent by an advertisement release party is obtained; based on the logistics big data, determining advertisement putting effects and advertisement putting areas corresponding to advertisement types in the advertisement release information; determining advertisement putting rules and advertisement display information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information; and controlling a target display terminal corresponding to the target identifier in the advertisement display information to display advertisement contents in the advertisement display information according to the advertisement putting rule. Therefore, according to the advertisement putting effect of the same advertisement type and the putting area corresponding to the advertisement type, the display terminal and the putting rule of the advertisement are determined, then the advertisement is put, the advertisement content can be displayed in a time interval and a region with good advertisement putting effect of the advertisement type, the accuracy of the advertisement putting can be improved, the attention rate of the advertisement content is improved, and the utilization rate of the advertisement sign and the advertisement position is improved.
Fig. 2 is a flowchart of a second embodiment of the advertisement delivery control method of the present invention, and as shown in fig. 2, the advertisement delivery control method of the present embodiment further describes the technical solution of the present invention in more detail based on the embodiment shown in fig. 1.
As shown in fig. 2, the advertisement delivery control method of the present embodiment specifically includes the following steps:
s201, acquiring advertisement release information sent by an advertisement release party;
The execution of this step is the same as that of S101 shown in fig. 1, and will not be described here again.
S202, acquiring the release analysis data of advertisements of advertisement types in the advertisement release information based on the logistics big data;
Through the steps, according to the big data information stored in the logistics big data, the delivery analysis data of the advertisement type in the advertisement release information is obtained. The logistics big data store data of advertisements of various advertisement types when the advertisements are put in different regions and different time periods, for example, the various advertisement types are put in different regions of display terminals and image information acquired by an image acquisition device on the display terminal when the advertisements are put in different time periods, the image information is processed by utilizing a face recognition technology, and the audience quantity in the image information is determined, so that the audience quantity of the advertisements of various advertisement types, which are played in different regions and different time periods, is taken as the put analysis data of the advertisements of various advertisement types. According to the embodiment, according to the advertisement type in the advertisement release information, the release analysis data matched with the advertisement type is obtained from the mass flow data.
S203, determining advertisement delivery effects corresponding to advertisement types according to delivery analysis data;
Through the steps, after the release analysis data matched with the advertisement types in the advertisement release information is obtained, according to the release analysis data, each region and each time interval are analyzed, and the number of advertisement audience of the advertisement types is determined, so that the release effect of the advertisements of the advertisement types in each region and each time interval is judged, namely, the advertisement release effect corresponding to the advertisement types is determined.
S204, based on the logistics big data, acquiring user information of which the consumption interest type is matched with the advertisement type;
In this embodiment, the logistics big data stores user information such as an item purchase record, an item browsing record, and an address of a user of many users, and the consumption interest type of the user can be analyzed according to the item purchase record or the item browsing record of the user, so that the user with the consumption interest type matched with the advertisement type is determined, and the user information is obtained.
S205, determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and address information in the user information;
Through the steps, after the advertisement putting effect and the user information are determined, according to the advertisement putting effect and the address information of the user with the consumption interest type matched with the advertisement type, the address of the user interested in the advertisement of the advertisement type and the area with better advertisement putting effect of the advertisement type can be analyzed, and by combining the address of the user and the area with better putting effect, all areas with the address of the user and the area with higher overlapping degree in the area with better putting effect can be divided, so that the area with higher overlapping degree can be determined as the advertisement putting area corresponding to the advertisement type. Thus, the advertising effect of the advertising type in the advertising area can be ensured to be better and people interested in the advertising type can be ensured to have more interest.
S206, analyzing advertisement budget, advertisement quantity and advertisement duration in the advertisement release information through a preset advertisement intelligent release scheduling algorithm to obtain advertisement release times and advertisement release frequency;
In this embodiment, the advertisement release information sent by the advertisement release party further includes advertisement budget, advertisement quantity, advertisement duration, advertisement content, and the like. The server is provided with an intelligent advertisement scheduling algorithm for advertisement scheduling in advance, and the intelligent advertisement scheduling algorithm is utilized to analyze advertisement budget, advertisement quantity and advertisement duration, determine the optimal times and optimal frequency of advertisement content in the advertisement budget and serve as advertisement delivery times and advertisement delivery frequency.
S207, determining an advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
Through the steps, after the advertisement putting times and the advertisement putting frequency are obtained, according to the advertisement putting effect of the advertisement type in which time interval the advertisement is better, the advertisement putting times and the advertisement putting frequency are combined, so that the advertisement putting rule is determined.
S208, acquiring display terminal position information acquired by all display terminals through a WIFI positioning technology and a map search engine technology;
All display terminals in this embodiment all can pass through the automatic perception self geographical position of WIFI positioning technology, can realize the accurate positioning of display terminal, compare in GPS positioning technology, and WIFI positioning technology cost is lower and can be applied to indoor, and the location is more accurate. After the positioning is realized through the WIFI positioning technology, the display terminal can determine the position information of the display terminal through the map search engine technology. In this embodiment, display terminal position information corresponding to all display terminals needs to be acquired, where the display terminal position information of each display terminal carries an identifier of the display terminal. In addition, based on the WIFI positioning technology and the map search engine technology of the display terminal, the advertisement publisher can inquire the specific position information of the display terminal by accessing the server.
S209, determining a target identification according to advertisement budget, advertisement putting areas and display terminal position information acquired in advance;
Through the steps, after the display terminal position information of all the display terminals is obtained, the identification of the display terminal in the advertisement putting area can be determined according to the advertisement putting area, and the identification of the display terminal applicable in the advertisement budget can be determined as the target identification according to the advertisement budget of the advertisement publisher.
S210, taking advertisement content and a target mark in the advertisement release information as advertisement display information;
After the target mark is determined through the steps, the target mark and the advertisement content in the advertisement release information are used as advertisement display information.
S211, controlling a target display terminal corresponding to the target mark to display advertisement content according to an advertisement putting rule;
Through the steps, after the advertisement putting rules and the advertisement display information are determined, the target display terminals corresponding to the target identifiers in the advertisement display information are controlled to display advertisement contents according to the advertisement putting rules. Therefore, according to the advertisement putting effect of the same advertisement type and the putting area corresponding to the advertisement type, the display terminal and the putting rule of the advertisement can be determined, and then the advertisement is put, so that the advertisement content can be displayed in a period and a region with good advertisement putting effect of the advertisement type.
For the display terminal, the HTML5/CSS3 technology can be adopted, so that the display terminal supports various dynamic contents and interactive access contents, third party developers are allowed to expand and develop various multimedia applications similar to APP on the mobile internet, and the applications can be rapidly deployed on the display terminal through a centralized management interface. The technology allows the advertising publisher to directly convert the display terminal into a direct point of sale, thereby greatly improving the use value of the display terminal and providing superior interaction experience for the advertising publisher and consumer users.
In addition, the software developed by using the Android open platform is excellent in compatibility, and can be almost applied to all main stream embedded hardware platforms. In this embodiment, main playing indexes implemented by the display terminal using the terminal playing control software are as follows: support video formats: MPEG-1, MPEG-2, AVI (3.11), XVID, H264, X264, DIVX, AVC, MPEG-4, MKV, flash, etc.; support picture formats: JPEG, PNG, GIF, BMP, etc.; support audio formats: MP3, WMA, etc.; support office documents: word, excel, ppt.
Nowadays, the content displayed by the display terminal has developed from traditional text and picture information to animation shortcuts, high-definition videos and interactive programs, and the server can not meet the demands of advertisement publishers by traditional means. Therefore, in this embodiment, the server may utilize cloud computing technology, and through modes such as CDN content acceleration, decentralization download service, cloud storage replication, online capacity expansion, etc., so that high-capacity and dynamically variable media content may be rapidly distributed under a complex internet access condition, thereby solving the problems of slow transmission and limited large-scale capacity existing due to the limitation of the traditional information delivery system to network conditions, and meanwhile, investment in terms of content storage space and bandwidth occupation may be greatly reduced, and due to the high availability characteristic of cloud storage, data is not easy to be lost, and security is greatly improved.
S212, obtaining audience watching images of advertisement contents sent by a target display terminal in real time;
through the steps, after the target display terminal displays advertisement content according to the advertisement putting rule, the target display terminal can acquire audience watching images of the advertisement content in real time by utilizing the image acquisition device arranged on the target display terminal and send the audience watching images to the server in real time. The server needs to acquire audience watching images of advertisement contents sent by the target display terminal in real time.
S213, analyzing audience watching images through a face recognition technology to obtain audience quantity analysis information of advertisement content;
after the audience watching images are obtained through the steps, all the audience watching images are analyzed by utilizing the face recognition technology, so that audience quantity analysis information corresponding to the advertisement content is obtained. The audience quantity analysis information is the audience quantity of each display terminal playing the advertisement content in each period of playing the advertisement content.
S214, according to audience quantity analysis information, adjusting the advertisement delivery rule to obtain an advertisement delivery adjustment rule, so that the target display terminal displays advertisement content according to the advertisement delivery adjustment rule;
Through the steps, after the audience quantity analysis information is obtained, the audience quantity during advertisement playing can be counted according to time intervals, regions and contents, and the server can adjust advertisement putting rules through a mathematical analysis model by utilizing the audience quantity analysis information, so that advertisement putting adjustment rules are obtained, and a target display terminal displays advertisement contents according to the advertisement putting adjustment rules, so that accurate putting is realized. In addition, the target identification can be adjusted according to audience quantity analysis information, so that the target display terminal can be redetermined.
S215, storing the advertisement release information and audience quantity analysis information corresponding to the advertisement release information into the logistics big data.
According to the embodiment, the advertisement release information and the audience quantity analysis information corresponding to the obtained advertisement release information can be stored in logistics big data and stored in release analysis data corresponding to the advertisement types in the advertisement release information, so that the advertisement release information can be used as a basis for determining advertisement release rules and advertisement display information for an advertisement release party next time, and the accuracy of advertisement release is improved.
In the present embodiment, the execution sequence between the step S204 and the steps S202 to S203 is not limited, and the step S204 may be executed first, then the steps S202 to S203 may be executed, or the steps S202 to S203 may be executed first, and then the step S204 may be executed. The present embodiment does not limit the execution order of step S208 as long as step S208 is executed before step S209. The execution sequence between the step S214 and the step S215 is not limited in this embodiment, and the step S214 may be executed first, then the step S215 may be executed, or the step S215 may be executed first, and then the step S214 may be executed.
Further, the advertisement delivery control method of this embodiment may further include: acquiring an advertisement display form corresponding to advertisement release information sent by an advertisement release party; and sending the advertisement display form to the target display terminal so that the target display terminal displays advertisement content in the advertisement display form.
Wherein, advertisement show form includes: cyclic play, break-in play, timed play, etc. And the server transmits the advertisement display form transmitted by the advertisement publisher to terminal broadcasting control software arranged on the display terminal, so that the terminal broadcasting control software controls the display form of the advertisement content.
Further, the advertisement delivery control method of this embodiment may further include: acquiring a regulation and control instruction carrying a display terminal identifier; and regulating and controlling the display terminal corresponding to the display terminal identifier according to the regulating and controlling instruction.
The advertisement issuing party or the display terminal manager can remotely log in the server side, send a regulation and control instruction carrying the display terminal identification to the server, and after receiving the regulation and control instruction, the server controls terminal broadcasting control software arranged on the display terminal corresponding to the display terminal identification to execute the regulation and control instruction. Wherein, the regulation and control instruction includes: remote screen capturing, remote brightness/volume adjustment, timing on-off, remote upgrading, and the like. Thus, remote control of each display terminal can be realized.
Further, in the advertisement delivery control method of the embodiment, when the display terminal does not have an advertisement playing task, audience images of the display terminal are collected, user information of all audiences is identified through a face recognition technology, consumption interest types of all the audiences are determined according to the object purchase records and the object browsing records in the user information, more attention types of the audiences are determined according to the consumption interest types of all the audiences, and therefore advertisements with advertisement types matched with the attention types are controlled to be displayed on the display terminal, and therefore the advertisements of interest can be pushed to the audiences through identification of the identities of the audiences.
According to the advertisement putting control method, advertisement putting analysis data of advertisement types in advertisement release information and user information with consumption interest types matched with the advertisement types can be obtained based on logistics big data, advertisement putting effects and advertisement putting areas corresponding to the advertisement types are determined, so that advertisement putting rules and advertisement showing information are determined, a target display terminal corresponding to target identification in the advertisement showing information can display advertisement contents according to the advertisement putting rules, and a face recognition technology can be utilized to analyze audience watching images when the advertisement contents are played, so that audience quantity analysis information is obtained, the advertisement putting rules are adjusted, and the target display terminal can display the advertisement contents according to the adjusted advertisement putting adjustment rules. Therefore, according to the advertisement throwing effect of the same advertisement type and the throwing area corresponding to the advertisement type, the display terminal and throwing rule of the advertisement can be determined, then advertisement throwing is carried out, the advertisement content can be displayed in a time interval and a region with good advertisement throwing effect of the advertisement type, the throwing effect can be fed back after advertisement throwing, the throwing rule is timely adjusted according to the throwing effect, the precision of advertisement throwing is improved, accordingly, the attention rate of the advertisement content can be improved, and the utilization rate of advertisement labels and advertisement positions is further improved.
In order to be more comprehensive, the application also provides an advertisement putting control device corresponding to the advertisement putting control method provided by the embodiment of the application.
Fig. 3 is a schematic structural diagram of a first embodiment of an advertisement delivery control device according to the present invention, as shown in fig. 3, the advertisement delivery control device of the present embodiment includes: the device comprises an acquisition module 101, a first determination module 102, a second determination module 103 and a control module 104.
An acquisition module 101, configured to acquire advertisement release information sent by an advertisement release party; the advertisement release information includes advertisement types;
a first determining module 102, configured to determine an advertisement delivery effect and an advertisement delivery area corresponding to the advertisement type based on the big logistics data;
A second determining module 103, configured to determine, according to the advertisement putting effect, the advertisement putting area, and the advertisement putting information, an advertisement putting rule and advertisement display information corresponding to the advertisement putting information; the advertisement display information comprises advertisement content and a target identifier;
And the control module 104 is used for controlling the target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
In the advertisement delivery control device of the present embodiment, the acquisition module 101 acquires advertisement delivery information sent by an advertisement delivery party; the first determining module 102 determines an advertisement putting effect and an advertisement putting area corresponding to the advertisement type in the advertisement release information based on the logistics big data; the second determining module 103 determines advertisement putting rules and advertisement display information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information; the control module 104 controls the target display terminal corresponding to the target identifier in the advertisement display information to display the advertisement content in the advertisement display information according to the advertisement putting rule. Therefore, according to the advertisement putting effect of the same advertisement type and the putting area corresponding to the advertisement type, the display terminal and the putting rule of the advertisement are determined, then the advertisement is put, the advertisement content can be displayed in a period and a region with good advertisement putting effect of the advertisement type, the accuracy of the advertisement putting can be ensured, the attention rate of the advertisement content is improved, and the utilization rate of the advertisement sign and the advertisement position is further improved.
Fig. 4 is a schematic structural diagram of a second embodiment of the advertisement delivery control device of the present invention, as shown in fig. 4, where, based on the embodiment of fig. 3, the first determining module 102 is specifically configured to:
Based on the logistics big data, acquiring the delivery analysis data of the advertisements of the advertisement types;
determining advertisement putting effects corresponding to advertisement types according to the putting analysis data;
Based on the logistics big data, obtaining user information of which the consumption interest type is matched with the advertisement type;
and determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information.
Further, the acquiring module 101 of the present embodiment is further configured to acquire display terminal location information acquired by all display terminals through WIFI positioning technology and map search engine technology.
The advertisement release information further includes: advertisement budget, advertisement quantity, advertisement duration, and advertisement content; the second determining module 103 is specifically configured to:
analyzing advertisement budget, advertisement quantity and advertisement duration through a preset intelligent advertisement delivery scheduling algorithm to obtain advertisement delivery times and advertisement delivery frequency;
Determining advertisement putting rules according to advertisement putting times, advertisement putting frequency and advertisement putting effects;
Determining a target identification according to advertisement budget, advertisement putting areas and position information of a display terminal acquired in advance;
The advertisement content and the target identification are used as advertisement display information.
Further, the advertisement delivery control device of this embodiment further includes: an analysis module 105, an adjustment module 106, and a storage module 107;
The acquisition module 101 is further configured to acquire an audience viewing image of the advertisement content sent by the target display terminal in real time;
The analysis module 105 is used for analyzing the audience watching image through the face recognition technology to obtain audience quantity analysis information of the advertisement content;
the adjustment module 106 is configured to adjust the advertisement delivery rule according to the audience quantity analysis information to obtain an advertisement delivery adjustment rule, so that the control module 104 controls the target display terminal to display advertisement content according to the advertisement delivery adjustment rule;
the storage module 107 is configured to store advertisement release information and audience quantity analysis information corresponding to the advertisement release information into the logistics big data.
Further, the advertisement delivery control device of this embodiment further includes: a transmission module 108;
the acquisition module 101 is further configured to acquire an advertisement display form corresponding to the advertisement release information sent by the advertisement release party;
And the sending module 108 is configured to send the advertisement display form to the target display terminal, so that the target display terminal displays advertisement content according to the advertisement display form.
Further, the acquiring module 101 of the present embodiment is further configured to acquire a regulation instruction carrying a display terminal identifier;
the control module 104 is further configured to regulate and control the display terminal corresponding to the display terminal identifier according to the regulation and control instruction.
According to the advertisement putting control device, the display terminal and the putting rule of the advertisement can be determined according to the putting effect of the advertisement with the same advertisement type and the putting area corresponding to the advertisement type, then the advertisement is put, so that the advertisement content can be displayed in a period and a region with a good advertisement putting effect of the advertisement type, the putting effect can be fed back after the advertisement is put, the putting rule is timely adjusted according to the putting effect, the accuracy of the advertisement putting is improved, the attention rate of the advertisement content can be improved, and the utilization rate of the advertisement sign and the advertisement position is improved.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
In order to be more comprehensive, the application also provides an advertisement putting control system corresponding to the advertisement putting control method provided by the embodiment of the application.
Fig. 5 is a schematic structural diagram of an embodiment of the advertisement delivery control system of the present invention, and as shown in fig. 5, the advertisement delivery control system of the present embodiment includes a cloud server 202, a display terminal 203, and a user terminal 201;
the display terminal 203 and the user terminal 201 are respectively connected with the cloud server 202;
a user terminal 201, configured to obtain advertisement release information submitted by an advertisement release party, and send the advertisement release information to a cloud server 202;
The cloud server 202 is configured to execute the advertisement delivery control method described in the above embodiment;
And a display terminal 203 for displaying the advertisement content.
In this embodiment, the cloud server 202 may adopt an elastic service architecture of a virtual machine technology, and a dedicated virtual machine server cluster is deployed on an Infrastructure AS A SERVICE (IaaS), so that server resources can be dynamically adjusted according to the scale of a user, and modular components can be deployed to a cloud end quickly without delay, so that 7×24 hours of non-stop service supporting a large number of users is realized, and the operation cost can be saved much than that of a traditional user self-building server mode. Therefore, consistent service experience can be provided for all users, the deployment steps of the display terminal network are simplified, and the plug and play of the equipment is realized.
In the advertisement delivery control system of this embodiment, the user terminal 201 obtains advertisement release information submitted by the advertisement release party, and sends the advertisement release information to the cloud server 202, and the cloud server 202 determines advertisement delivery rules and advertisement display information corresponding to the advertisement release information by using big logistics data, so that the display terminal 203 corresponding to the target identifier in the advertisement display information displays advertisement content according to the advertisement delivery rules. In this way, according to the advertisement delivery effect of the same advertisement type and the delivery area corresponding to the advertisement type, the advertisement display terminal 203 and the delivery rule can be determined, and then the advertisement is delivered, so that the advertisement content can be displayed in a time zone and a region with good advertisement delivery effect of the advertisement type, the accuracy of advertisement delivery can be improved, the attention rate of the advertisement content is improved, and the utilization rate of the advertisement sign and the advertisement space is further improved.
It is to be understood that the same or similar parts in the above embodiments may be referred to each other, and that in some embodiments, the same or similar parts in other embodiments may be referred to.
It should be noted that in the description of the present invention, the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Furthermore, in the description of the present invention, unless otherwise indicated, the meaning of "plurality" means at least two.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and further implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It is to be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, and the program may be stored in a computer readable storage medium, where the program when executed includes one or a combination of the steps of the method embodiments.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.
The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like.
In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present invention. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
While embodiments of the present invention have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the invention, and that variations, modifications, alternatives and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the invention.
Claims (7)
1. An advertisement delivery control method, comprising:
Acquiring advertisement release information sent by an advertisement release party; the advertisement release information comprises advertisement types;
based on logistics big data, determining advertisement putting effects and advertisement putting areas corresponding to the advertisement types;
Determining advertisement putting rules and advertisement display information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information; the advertisement display information comprises advertisement content and a target identifier;
controlling a target display terminal corresponding to the target mark to display the advertisement content according to the advertisement putting rule;
Further comprises:
acquiring audience watching images of the advertisement content sent by the target display terminal in real time;
analyzing the audience watching image through a face recognition technology to obtain audience quantity analysis information of the advertisement content; according to the audience quantity analysis information, the advertisement putting rule is adjusted to obtain an advertisement putting adjustment rule, so that the target display terminal displays the advertisement content according to the advertisement putting adjustment rule;
storing the advertisement release information and the audience quantity analysis information corresponding to the advertisement release information into the logistics big data;
Based on the big logistics data, determining the advertisement putting effect and the advertisement putting area corresponding to the advertisement type comprises the following steps:
Based on the logistics big data, acquiring the delivery analysis data of the advertisement type;
Determining advertisement putting effects corresponding to the advertisement types according to the putting analysis data;
based on the logistics big data, obtaining user information of which the consumption interest type is matched with the advertisement type;
and determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information.
2. The advertisement delivery control method according to claim 1, wherein the advertisement delivery information further comprises: advertisement budget, advertisement quantity, advertisement duration, and advertisement content;
The determining the advertisement putting rule and the advertisement displaying information corresponding to the advertisement putting information according to the advertisement putting effect, the advertisement putting area and the advertisement putting information comprises the following steps:
analyzing the advertisement budget, the advertisement quantity and the advertisement duration through a preset advertisement intelligent projection scheduling algorithm to obtain advertisement projection times and advertisement projection frequency;
Determining the advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
determining the target identification according to the advertisement budget, the advertisement putting area and the display terminal position information acquired in advance;
and taking the advertisement content and the target identification as the advertisement display information.
3. The method for controlling advertisement delivery according to claim 2, wherein before determining the target identifier according to the advertisement delivery area and the pre-acquired display terminal position information, the method further comprises:
And acquiring the position information of the display terminals acquired by all the display terminals through the WIFI positioning technology and the map search engine technology.
4. The advertisement delivery control method according to claim 1, further comprising:
Acquiring an advertisement display form corresponding to the advertisement release information sent by the advertisement release party;
and sending the advertisement display form to the target display terminal so that the target display terminal displays the advertisement content according to the advertisement display form.
5. The advertisement delivery control method according to claim 4, further comprising:
acquiring a regulation and control instruction carrying a display terminal identifier;
and regulating and controlling the display terminal corresponding to the display terminal identifier according to the regulating and controlling instruction.
6. An advertisement delivery control device, characterized by comprising:
the acquisition module is used for acquiring advertisement release information sent by the advertisement release party; the advertisement release information comprises advertisement types;
the first determining module is used for determining advertisement putting effects and advertisement putting areas corresponding to the advertisement types based on the logistics big data;
Based on the big logistics data, determining the advertisement putting effect and the advertisement putting area corresponding to the advertisement type comprises the following steps:
Based on the logistics big data, acquiring the delivery analysis data of the advertisement type;
Determining advertisement putting effects corresponding to the advertisement types according to the putting analysis data;
based on the logistics big data, obtaining user information of which the consumption interest type is matched with the advertisement type;
Determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and address information in the user information;
The second determining module is used for determining advertisement delivery rules and advertisement display information corresponding to the advertisement delivery information according to the advertisement delivery effect, the advertisement delivery area and the advertisement delivery information; the advertisement display information comprises advertisement content and a target identifier;
The control module is used for controlling the target display terminal corresponding to the target mark to display the advertisement content according to the advertisement putting rule;
Further comprises: the device comprises an analysis module, an adjustment module and a storage module;
The acquisition module is also used for acquiring audience watching images of the advertisement content sent by the target display terminal in real time;
The analysis module is used for analyzing the audience watching image through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
The adjusting module is used for adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjustment rule, so that the target display terminal displays the advertisement content according to the advertisement putting adjustment rule;
And the storage module is used for storing the advertisement release information and the audience quantity analysis information corresponding to the advertisement release information into the logistics big data.
7. An advertising control system, comprising: cloud server, display terminal and user terminal;
The display terminal and the user terminal are respectively connected with the cloud server;
the user terminal is used for acquiring advertisement release information submitted by an advertisement release party and sending the advertisement release information to the cloud server;
The cloud server is used for executing the advertisement putting control method of any one of claims 1-5; and the display terminal is used for displaying the advertisement content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010203494.9A CN111401964B (en) | 2020-03-20 | Advertisement putting control method, device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010203494.9A CN111401964B (en) | 2020-03-20 | Advertisement putting control method, device and system |
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| Publication Number | Publication Date |
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| CN111401964A CN111401964A (en) | 2020-07-10 |
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