WO2019156423A1 - System and method for providing advertisements by using logistics information - Google Patents

System and method for providing advertisements by using logistics information Download PDF

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Publication number
WO2019156423A1
WO2019156423A1 PCT/KR2019/001333 KR2019001333W WO2019156423A1 WO 2019156423 A1 WO2019156423 A1 WO 2019156423A1 KR 2019001333 W KR2019001333 W KR 2019001333W WO 2019156423 A1 WO2019156423 A1 WO 2019156423A1
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Prior art keywords
advertisement
information
distribution
delivery
user
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PCT/KR2019/001333
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French (fr)
Korean (ko)
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박상운
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박상운
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Publication of WO2019156423A1 publication Critical patent/WO2019156423A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Definitions

  • the present invention relates to a system and method for providing advertisements using logistics information that enables distribution of region-based advertisements without overlapping within a predetermined period of time using logistics information.
  • the present invention has been made to solve the conventional problems as described above, the present invention is to effectively distribute the physical advertisements according to the requirements of the advertisement distributors, improve the effectiveness of the advertisement and prevent waste of resources To provide an advertisement providing system and method using the logistics information.
  • the present invention is to provide a system and method for providing advertisements using logistics information considering the efficiency of the user by efficiently distributing physical advertisements according to the requirements desired by the user.
  • the present invention comprises the steps of: (a) a service operation server receiving and classifying delivery schedule information from the courier server or a user input terminal; (b) generating, by the service operation server, advertisement distribution information by selecting advertisement distribution targets through classified delivery schedule information; (c) receiving and outputting advertisement distribution information from the service operation server by the user portable terminal; (d) the user portable terminal transmitting a distribution completion message to the service operation server; And (e) receiving and storing the distribution completion message by the service operation server.
  • the advertisement distribution information is configured to be included on the delivery list provided to the user portable terminal;
  • the delivery list is generated such that the order information of step (a) is classified for each user, including whether to distribute the advertisement set in step (b).
  • the delivery list of step (b) may include a name, address, waybill number, contact information, presence or absence of advertisements, information on the type of advertisements, and an input window for distribution confirmation.
  • the scheduled delivery information classification of step (a) may be to select the scheduled delivery information for each local condition.
  • the generation of the advertisement distribution information in the step (b) may be set by selecting an advertisement distribution target among the scheduled delivery information according to the setting target requirement set by the advertisement distribution company.
  • the setting target requirement set by the advertisement distribution company may be an advertisement distribution target unit zone.
  • the setting target requirement set by the advertisement distribution company may be advertisement distribution target item information.
  • the advertisement distribution target setting of step (b) may be classified according to whether or not to reject the advertisement by comparing the delivery schedule information and the recipient history information DB.
  • the storing of the step (e) may be to store the type of advertisement and the distribution date of the advertisement for each recipient.
  • the advertisement distribution information may be a distribution list of advertisements generated by collecting only delivery schedule information that is a distribution target of advertisements.
  • the parcel delivery server is composed of a plurality;
  • the scheduled delivery information is classified by delivery unit region divided by each courier service;
  • the user terminal may be designated for each delivery unit region of the courier company.
  • the present invention if the same advertisement distribution information for the same recipient is included in the advertisement distribution information provided to different user terminals, the service operation server, selects any one of the duplicated advertisement distribution information It can also be provided.
  • the selection may be selected according to the generation time of the advertisement distribution information.
  • the target delivery list of the distribution completion message may be deleted from the advertisement distribution list of the user terminal designated to another courier company.
  • the target delivery list of the distribution completion message may be limited to input a distribution completion message on the advertisement distribution list of the user terminal designated to another courier company.
  • the distribution completion message input of the step (d) may be limited according to the distance difference between the location information collected by the user terminal and the delivery address on the delivery list.
  • step (d) may be limited according to the distance between the input elapsed time and the delivery address of each of the distribution distribution message and the distribution distribution message.
  • Advertisement delivery information may be provided to the user through a pop-up
  • the present invention comprises a service operation server for receiving delivery schedule information from a courier or a user, and categorizes by condition, sets a distribution target of advertisements and generates a delivery list; And a user portable terminal for receiving and outputting a delivery list from the service management server and transmitting a distribution completion message to the service management server, the service management server comprising: a communication module for communicating with the user portable terminal; Delivery schedule information DB for receiving the scheduled delivery information and sorting by date and storing, advertisement setting information DB for storing distribution area and distribution target for each kind of advertisement, payee history information for storing payee information and advertisement distribution information A database including a DB and a user classification information DB for storing user information for each parcel delivery company; And comparing the scheduled delivery information with data stored in the database to set an advertisement distribution target and providing a advertisement module including a control module for generating a delivery list including the advertisement distribution target. It includes a system.
  • the service operation server may select an advertisement distribution target from the delivery schedule information according to a setting target requirement set by the advertisement distribution company.
  • the service operation server may compare the scheduled delivery information with the payee history information DB and classify the advertisements according to whether to reject the advertisements.
  • the service operation server may generate a delivery list so that the order information is classified for each user, including whether or not the target advertisement distribution target is set.
  • the delivery list may include a name, address, waybill number, contact information, presence or absence of advertisements, information on types of advertisements, and an input window for distribution confirmation.
  • the advertisement setting information DB may be configured to include an advertisement unique number, distribution area and distribution target.
  • the payroll history information DB may include a name, an address, an advertisement article unique number, an advertisement distribution date, and an advertisement rejection setting.
  • the service operation server may receive a distribution completion message from the user portable terminal, and store the type of advertisement and the date of distribution of the advertisement for each recipient.
  • the delivery list may be an advertisement distribution list generated by collecting only delivery schedule information that is a distribution target of advertisements among the delivery schedule information.
  • the advertisement distribution target setting may include classifying and excluding shipment scheduled information having a distribution history of advertisements within a limited period of advertisement redistribution by comparing the address included in the scheduled delivery information with the payee history information DB. .
  • the storage may be to store the advertisement type and advertisement distribution date for each recipient.
  • the present invention comprises the steps of: (f) calculating the daily distribution for each advertisement; (g) calculating the number of days available for distribution based on the remaining number of advertisements according to the daily distribution amount; (h) if the remaining number of advertisements decreases below the number of remaining distribution days set by the advertisement distributor, requesting the advertisement distributor to supply the advertisement may be performed.
  • the target delivery list of the distribution complete message may be deleted from the advertisement distribution list of the user terminal designated to another courier company.
  • the service operation server by comparing the address included in the scheduled delivery information and the payee history information DB, it is possible to classify and exclude the scheduled delivery information for distribution of advertisements within the limited period of redistribution of advertisements.
  • the service operation server may compare the address included in the delivery schedule information with the payee history information DB to classify and exclude the delivery schedule information whose advertisement distribution history is within the advertisement redistribution restriction period.
  • the service operation server calculates a daily distribution amount for each advertisement, calculates the number of days that can be distributed as the remaining number of advertisements according to the daily distribution amount, and then the remaining quantity of the advertisement is set up from the advertisement distributor. If the number decreases to several days or less, the advertisement distributor may send an advertisement supply request.
  • the present invention effectively distributes the advertisement by specifying the target of the advertisement, thereby reducing the cost of producing and distributing the advertisement.
  • the present invention is to prevent the indiscriminate distribution of the advertisement, there is an effect that can resolve the complaints due to excessive receipt of the user.
  • FIG. 1 is a block diagram showing the configuration of an advertisement providing system using logistics delivery information according to the present invention.
  • Figure 2 is an exemplary view showing an example of the scheduled delivery information stored in the delivery schedule information DB of the advertisement providing system using the logistics delivery information according to the present invention.
  • Figure 3 is an exemplary view showing an example of the advertisement setting information stored in the advertisement setting information DB of the advertisement providing system using the logistics delivery information according to the present invention.
  • Figure 4 is an exemplary view showing an example of the recipient history information stored in the recipient history information DB of the advertisement providing system using the logistics delivery information according to the present invention.
  • FIG 5 is an exemplary view showing an example of user classification information stored in the user classification information DB of the advertisement providing system using the logistics delivery information according to the present invention.
  • FIG. 6 is an exemplary view showing an example of a delivery list received by the user portable terminal of the advertisement providing system using the logistics delivery information according to the present invention.
  • FIG. 7 is a flowchart illustrating a method of providing advertisement using logistics information according to the present invention.
  • FIG. 8 is an exemplary view showing a distribution of advertisements of the user in the advertisement providing method using the logistics delivery information according to the present invention.
  • FIG. 9 is a flowchart illustrating an example of a method of outputting a delivery list according to the present invention.
  • step (a) receiving and classifying delivery schedule information from the courier service server or a user input terminal; (b) generating, by the service operation server, advertisement distribution information by selecting advertisement distribution targets through classified delivery schedule information; (c) receiving and outputting advertisement distribution information from the service operation server by the user portable terminal; (d) the user portable terminal transmitting a distribution completion message to the service operation server; And (e) receiving and storing the distribution completion message by the service operation server, wherein the advertisement distribution information is included on a delivery list provided to the user portable terminal; The delivery list is generated such that the order information of step (a) is classified for each user, including whether to distribute the advertisement set in step (b).
  • the delivery list of step (b) comprises a name, address, waybill number, contact information, presence or absence of advertisements and information on the type of advertisements, and an input window for distribution confirmation, wherein (a) The scheduled delivery information classification of the step selects the scheduled delivery information by regional conditions.
  • FIG. 1 is a block diagram showing the configuration of an advertisement providing system using logistics delivery information according to the present invention.
  • the advertisement providing system using the logistics delivery information is configured to include a user input terminal 100, a courier company server 200, a service operation server 300 and the user portable terminal 400. .
  • the user input terminal 100 is a terminal of a user who scans a barcode of a waybill attached to a shipment item, and may be a terminal normally used at a parcel delivery service, and transmits scheduled delivery information to the parcel delivery server 200. It plays a role.
  • the delivery schedule information may include a purchase product information, the orderer name, contact information, address, and the like.
  • the contact information may be modified through a conventional security number service for the protection of personal information.
  • the courier company server 200 receives the delivery schedule information from the user input terminal 100 and serves to deliver to the service operation server 300.
  • the service operation server 300 receives the delivery schedule information from the courier service server 200, sets the advertisement target by classifying the delivery schedule information according to conditions, and generates a delivery list to generate the user portable terminal ( 400).
  • the scheduled delivery information may be classified by regional conditions, advertisement distribution history, advertisement setting information, recipient setting, and user, and this method will be described with reference to FIG. 7 to be described later. In the description will be described in detail.
  • the service operation server 300 classifies the scheduled delivery information for each condition to set an advertisement target, the delivery schedule information DB 332, advertisement setting information DB 334, the payee history information DB 336 ) And a user classification information DB 338.
  • the delivery schedule information DB 332 serves to store the delivery schedule information, and as shown in FIG. 2, may include a name, an address, a waybill number, and a contact number for each date.
  • the scheduled delivery information DB 332 stores only scheduled delivery information of the same day or a predetermined period, and is automatically deleted when the date is changed (due to the period) for the protection of personal information.
  • the advertisement setting information DB 334 stores information about a distribution target area of the advertisement, and as shown in FIG. 3, the advertisement setting information DB 334 may include an advertisement unique number, a distribution area, and a distribution target.
  • the advertisement distribution company may set a range of a region to distribute the advertisement, and the advertisement may be distributed differently according to the setting target requirement set by the advertisement distribution company in the same region.
  • the advertisement distribution company may set building classification, unit area, or item information as a setting target requirement.
  • advertisements may be distributed to residential aggregate buildings such as multi-unit houses, officetels, and urban living houses, and commercial and commercial facilities. Advertisements may be distributed to non-residential assemblies.
  • the advertisement distribution company sets the unit area as a setting target requirement, the advertisement may be distributed to a specific region.
  • the advertisements would be distributed only to Gongdeok-dong and Ahyeon-dong, Mapo-gu, Seoul, Korea. can do.
  • the advertisement may be distributed according to the type of the delivered goods.
  • the advertisements are distributed to the recipients who receive the goods belonging to the office supplies such as ballpoint pens, erasers, and post-its.
  • the payee history information DB 336 in order to set the redistribution restriction period according to the advertisement type and distribution date, name, address, advertisement unique number, advertisement distribution date, It stores and stores payee advertisement opt-out settings and advertisement distribution company exclusion distribution settings.
  • the redistribution restriction period is set so as not to distribute the same advertisement to the same address within a predetermined period.
  • the restriction period may be set differently according to the type of advertisement. have.
  • the limitation period for redistribution of the same kind of advertisement and the different kind of advertisement may be set by the advertisement distributor.
  • the service operation server 300 may be stored in the request to the rejection of the advertisement received from the recipient, the address of the recipient who does not want to distribute the advertisement can be excluded from the advertisement target.
  • the service operation server 300 may receive and store a distribution exclusion address of an advertisement from an advertisement distributor, and thus may not distribute the advertisement to an address that the advertisement distributor does not want.
  • the user classification information DB 338 serves to store user information for each parcel delivery company, and may include a delivery area, a parcel delivery company, a user name, and a user registration terminal number, and stored in the user classification information DB 338.
  • Information stored in the delivery schedule information DB 332 may be distributed for each user by using user information.
  • the user portable terminal 400 receives a delivery list from the service operation server 300 and transmits a distribution completion message to the service operation server 300.
  • the delivery list may include a name, address, waybill number, contact information, presence / absence of advertisements, information on advertisement types, and an input window for distribution confirmation.
  • the user having the user portable terminal 400 confirms the delivery list output to the user portable terminal 400 and delivers the logistics for each delivery address, and the advertisement type and advertisement distribution display are displayed on the delivery location. If there is distribution of advertisements along with logistics, the distribution confirmation is displayed and the distribution confirmation message is transmitted to the service operation server (300).
  • the user since it is possible to output only the delivery information marked with the advertisement distribution in the delivery list output to the user portable terminal 400, the user can easily confirm the addresses to distribute the advertisement.
  • the user portable terminal 400 with a delivery list in which personal information is modified through a security number service used for the protection of personal information.
  • FIG. 7 is a flowchart illustrating a method of providing advertisement using logistics information according to the present invention.
  • the advertisement providing method using the logistics information according to the present invention starts with the user terminal 100 transmitting the order information (S110).
  • the courier server 200 that receives the delivery schedule information from the user input terminal 100 transmits the delivery schedule information to the service operation server 300 (S120).
  • the service operation server 300 receives the delivery schedule information from a plurality of courier service server 200.
  • the service operation server 300 receives the delivery schedule information (S130) and stores the delivery schedule information DB 332.
  • the service operation server 300 selects the scheduled delivery information for each local condition (S140).
  • the delivery schedule information is classified according to setting information of advertisements to be distributed (S150).
  • the advertisement distribution company determines whether the advertisement distribution company specifies the building classification or the item information as the advertisement distribution target.
  • the advertisement distribution target set by the advertisement distribution company is a building classification
  • the advertisement is determined by determining whether it is a residential assembly building such as a multi-family house, an officetel, and an urban living house, or a non-residential assembly building such as a mall and a business facility.
  • the addresses classified as distribution targets set by the distributor are selected.
  • the advertisement distribution target set by the advertisement distributor is product information
  • addresses for receiving the article set by the advertisement distributor according to item information such as office supplies, electronic devices, frozen foods, etc. are selected.
  • the addresses not receiving the advertisement rejection setting are excluded (S160).
  • the delivery schedule information is classified by advertisement distribution history (S170).
  • the advertisement unique number stored in the payroll history DB (336) and the distribution date of the advertisement compare whether the advertisement to be distributed is the same type of advertisement or heterogeneous advertisement, and from the advertisement distribution date Check if the redistribution period has expired.
  • the redistribution period of the advertisement may be set to 30 days, and in the case of heterogeneous advertisements, the redistribution period of the advertisement may be set to 10 days.
  • addresses for which there is no advertisement distribution history or the redistribution period for the advertisement elapsed are selected.
  • the addresses selected in operation 170 are classified by users (S180), and an advertisement distribution target is set for each user (S190).
  • step 140 to 180 is not necessary to proceed sequentially.
  • the advertisement distribution target set by the advertisement distribution company is excluded, except for an address that is set to refuse advertisements.
  • addresses that have no distribution history of advertisements or whose distribution distribution periods have elapsed may be set as advertisement distribution targets.
  • the service operation server 300 After setting the advertisement distribution target in step 190, the service operation server 300 generates a delivery list including the presence and absence of the advertisement distribution and the type of the advertisement to transmit to the user portable terminal 400 (S200).
  • the service operation server 300 may prevent the same advertisement is repeatedly distributed to one recipient by users of different courier companies. To this end, when the service distribution server 300 includes the same advertisement distribution information for the same payee in the advertisement distribution information provided to different user terminals, the service operation server 300 selects only one of the duplicate advertisement distribution information. Can provide.
  • the distribution of advertisement distribution information may be applied in a random random manner, may prioritize the advertisement distribution information generated first in chronological order, and may exclude advertisement distribution information generated later, according to each courier company Can be provided by alternating priorities.
  • This method has the effect of restraining the distribution of duplicate advertisements to each courier's users by limiting the accumulated counting on the distribution performance.However, since the duplication of advertisement distribution cannot be excluded directly, There are limits.
  • the user portable terminal 400 receives and outputs the delivery list (S210).
  • the user portable terminal 400 may selectively output only the scheduled delivery information set as a distribution target of the advertisement in the delivery list.
  • the output of the advertisement delivery information may be implemented in a variety of forms, it may be implemented in accordance with the usual delivery form.
  • the user terminal prepares for a call and message transmission / reception list and recipient contact information on advertisement delivery information within a predetermined time (S310).
  • the advertisement delivery information for the corresponding destination is provided to the user through a popup (S330).
  • the user possessing the user portable terminal 400 basically delivers the logistics according to the delivery list, and after the set advertisements are delivered with the logistics to the delivery destination set for distribution of advertisements (S220), distribution confirmation. After the input, the distribution completion message is input (S230) and transmitted to the service operation server 300.
  • the user when the user arrives at the delivery location, the user loads the delivery item in the transport mechanism, checks the type of advertisement included in the delivery list output on the user portable terminal 400, and checks the corresponding advertisement. After the water is stacked on the package, the package ships with the advertisement.
  • the distribution completion button is transmitted to the service operation server 300 by clicking the distribution confirmation button of the user portable terminal 400.
  • the distribution completion message may be transmitted (S250) to the service operation server after reviewing the reliability of the delivery completion (S240).
  • a restriction on input of a distribution completion message may be set.
  • the distribution completion message input may be limited according to the distance difference between the location information collected by the user terminal and the delivery address on the delivery list.
  • the distribution completion message can be input only in the vicinity of the distribution site, thereby preventing the user from entering an illegal distribution completion message.
  • the location of the user can be applied to a variety of known location recognition technology, such as GPS of the user terminal.
  • the distribution completion message input may be limited according to the distance between the input elapsed time of each of the previously input distribution completion message and the input distribution completion message and the delivery address.
  • the distribution targets of multiple advertisements located in the nearest location can be collectively inputted in the distribution completion message, and the distribution targets of remote sites cannot enter the distribution completion message within the physical minimum travel time. It does not require a separate configuration of the position recognition module, etc., and there is an effect that can prevent user's illegal input.
  • the service operation server 300 receiving the distribution completion message (S240) stores the advertisement unique number and the advertisement distribution date for each recipient (S250).
  • the service operation server 300 may manage the advertisement through the distribution history of the stored advertisement.
  • the service operation server 300 may make a request for restocking advertisements to the advertisement distributor according to the amount of advertisements held by the user.
  • the restocking request may be performed when the remaining amount of advertisements is less than the quantity set by the advertisement distributor or when the number of days available for distribution according to the remaining amount of advertisements is less than or equal to the remaining days specified by the advertisement distributor.
  • the remaining amount of the advertisement may be calculated through the distribution history of the advertisement, the number of days that can be distributed may be calculated from the average daily distribution of the advertisement.
  • the number of copies distributed per day is different for each advertisement.
  • dividing the remaining number of advertisements by the average amount of daily distribution can yield an approximate number of days that can be distributed, so that the remaining number of advertisements is less than or equal to the number of remaining distribution days set by the advertisement distributor. If it decreases, the advertisement distributor requests a restocking of the advertisement.
  • the service operation server 300 moves to the advertisement distribution company.
  • Request for restocking of advertisements allows the distributor to take action, such as printing the advertisement further.
  • the service operation server 300 calculates the remaining number of advertisements in real time when receiving the distribution completion message from the user portable terminal 400, if the remaining number of advertisements decreases below a certain quantity distribution of the advertisements You can also ask the company to restock the ad.
  • the service operation server 300 may not receive a distribution completion message from the user portable terminal 400 when the remaining number of advertisements does not exist.
  • the service operation server 300 sends the corresponding address to the advertisement distribution target. It is possible to generate and resend the delivery list excluded from the user portable terminals (400).
  • the present invention relates to a system and method for providing advertisements using logistics information, which enables distribution of region-based advertisements without overlapping within a predetermined period of time using logistics information. As a result, the cost of producing and distributing advertisements is reduced.

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Abstract

The present invention relates to a system and a method for providing advertisements by using logistics information, the system and the method being capable of distributing region-based advertisements without redundancy within a predetermined period of time by using logistics information. The present invention comprises the steps of: (a) allowing a service operating server to receive and classify delivery schedule information from a parcel server or a user input terminal; (b) allowing the service operating server to select advertisements to be distributed through the classified delivery schedule information so as to generate advertisement distribution information; (c) allowing a user mobile phone to receive and output the advertisement distribution information from the service operating server; (d) allowing the user mobile phone to transmit a distribution completion message to the service operating server; and (e) allowing the service operating server to receive and store the distribution completion message. According to the present invention, the cost of creating and distributing advertisements can be reduced by efficiently specifying objects to be advertised so as to distribute the advertisements.

Description

물류 정보를 이용한 광고물 제공 시스템 및 방법Advertisement provision system and method using logistics information
본 발명은 물류 정보를 이용하여 지역 기반의 광고물을 일정 기간 내 중복 없이 배포할 수 있도록 하는 물류 정보를 이용한 광고물 제공 시스템 및 방법에 관한 것이다.The present invention relates to a system and method for providing advertisements using logistics information that enables distribution of region-based advertisements without overlapping within a predetermined period of time using logistics information.
일정 지역에서 행해지는 지역 광고는 텔레비전, 라디오 등의 다양한 광고 매체를 통하여 지역 주민들에게 전달되고 있지만, 아직까지 많은 광고 업체들은 시간에 관계없이 접근성이 용이한 광고 책자, 전단지 등의 인쇄물을 활용한 광고 방법을 많이 사용하고 있다. Local advertisements in a certain area are delivered to local residents through various advertising media such as television and radio, but many advertising companies still use advertisements such as advertisement booklets and leaflets that are easily accessible regardless of time. I use a lot of methods.
이 경우, 배포 인력을 동원하거나 음식 배달 시 광고물을 함께 포장하여 배달하는 방식을 통해 상기 광고 책자, 전단지 등의 인쇄물을 무작위적으로 배포하는 것이 일반적이다.In this case, it is common to randomly distribute printed matters such as advertisement booklets, flyers, etc. by mobilizing distribution personnel or by packing and delivering advertisements at the time of food delivery.
이와 같은 기술은 종래기술 대한민국 공개특허 제10-2011-0016310호에 광고주가 배달시 배달 음식과 광고주의 책자를 함께 배달하는 인쇄방법 및 배포방법에 관한 기술이 개시되어 있다.Such a technology is disclosed in the prior art Republic of Korea Patent Publication No. 10-2011-0016310 discloses a technique for a printing method and a distribution method for delivering the delivery of food and the booklet of the advertiser at the time of delivery.
그러나 종래 광고 책자 및 전단지의 무작위적인 배포 방식은 동일 이용자에게 동일한 광고물을 반복하여 배포하게 되어, 광고물 제작 및 배포에 따른 비용이 낭비되는 문제점이 있었다.However, the conventional method of randomly distributing the advertising booklets and flyers is to distribute the same advertisement repeatedly to the same user, there was a problem that the cost of producing and distributing the advertisement was wasted.
또한, 이용자 입장에서도 동일한 광고물을 반복적으로 수취하게 되어, 이에 따른 불만 및 민원이 제기되는 문제점이 있었다.In addition, the user has repeatedly received the same advertisement from the user's point of view, there was a problem that complaints and complaints are raised accordingly.
아울러, 배포 인력을 동원하여 광고물을 무작위적으로 배포하는 경우에는 무분별한 살포 및 부착으로 인해 주거 환경을 훼손하는 문제점이 있었다.In addition, in the case of random distribution of advertisements by mobilizing distribution personnel, there was a problem of damaging the living environment due to indiscriminate spraying and attachment.
본 발명은 상기와 같은 종래의 문제점을 해결하기 위하여 안출된 것으로, 본 발명은 광고물 배포 업체가 원하는 요건에 따라 물리적인 광고물을 효율적으로 배포하여, 광고의 효과를 향상시키고 자원의 낭비를 방지하는 물류 정보를 이용한 광고물 제공 시스템 및 방법을 제공하기 위한 것이다.The present invention has been made to solve the conventional problems as described above, the present invention is to effectively distribute the physical advertisements according to the requirements of the advertisement distributors, improve the effectiveness of the advertisement and prevent waste of resources To provide an advertisement providing system and method using the logistics information.
또한, 본 발명은 이용자가 원하는 요건에 따라 물리적인 광고물을 효율적으로 배포하여, 이용자의 효율성이 고려된 물류 정보를 이용한 광고물 제공 시스템 및 방법을 제공하기 위한 것이다.In addition, the present invention is to provide a system and method for providing advertisements using logistics information considering the efficiency of the user by efficiently distributing physical advertisements according to the requirements desired by the user.
상기한 목적을 달성하기 위한 본 발명의 특징에 따르면, 본 발명은 (a) 서비스 운용 서버가 상기 택배사 서버 또는 이용자 입력단말기로부터 배송예정정보를 수신받아 분류하는 단계와; (b) 상기 서비스 운용 서버가 분류된 배송예정정보를 통해 광고물 배포대상을 선별하여 광고물 배포정보를 생성하는 단계와; (c) 이용자 휴대 단말기가 상기 서비스 운용 서버로부터 광고물 배포정보를 수신받아 출력하는 단계와; (d) 상기 이용자 휴대 단말기가 배포 완료 메시지를 상기 서비스 운용 서버로 송신하는 단계; 그리고 (e) 상기 서비스 운용 서버가 상기 배포 완료 메시지를 수신받아 저장하는 단계를 포함하여 수행된다.According to a feature of the present invention for achieving the above object, the present invention comprises the steps of: (a) a service operation server receiving and classifying delivery schedule information from the courier server or a user input terminal; (b) generating, by the service operation server, advertisement distribution information by selecting advertisement distribution targets through classified delivery schedule information; (c) receiving and outputting advertisement distribution information from the service operation server by the user portable terminal; (d) the user portable terminal transmitting a distribution completion message to the service operation server; And (e) receiving and storing the distribution completion message by the service operation server.
이때, 상기 광고물 배포 정보는, 상기 이용자 휴대 단말기에 제공되는 배송목록 상에 포함되어 구성되고; 상기 배송 목록은, 상기 제(a)단계의 주문 정보들을 상기 제(b)단계에 의해 설정된 광고물 배포 대상 여부를 포함하여 이용자 별로 구분되도록 생성된다.In this case, the advertisement distribution information is configured to be included on the delivery list provided to the user portable terminal; The delivery list is generated such that the order information of step (a) is classified for each user, including whether to distribute the advertisement set in step (b).
그리고 상기 제(b)단계의 배송 목록은, 이름, 주소, 운송장번호, 연락처, 광고물 배포 유무 및 광고물 종류에 대한 정보와 배포확인을 위한 입력창이 포함하여 구성될 수도 있다.The delivery list of step (b) may include a name, address, waybill number, contact information, presence or absence of advertisements, information on the type of advertisements, and an input window for distribution confirmation.
또한, 상기 제(a)단계의 배송예정정보 분류는, 상기 배송예정정보를 지역 조건별로 선별하는 것일 수도 있다.In addition, the scheduled delivery information classification of step (a) may be to select the scheduled delivery information for each local condition.
그리고 상기 제(b)단계의 광고물 배포 정보의 생성은, 광고물 배포 업체에서 설정한 설정 대상 요건에 따라, 상기 배송예정정보 중 광고물 배포 대상을 선별하여 설정될 수도 있다.In addition, the generation of the advertisement distribution information in the step (b) may be set by selecting an advertisement distribution target among the scheduled delivery information according to the setting target requirement set by the advertisement distribution company.
한편, 상기 광고물 배포 업체에서 설정한 설정 대상 요건은, 광고물 배포 대상 단위구역일 수도 있다.Meanwhile, the setting target requirement set by the advertisement distribution company may be an advertisement distribution target unit zone.
그리고 상기 광고물 배포 업체에서 설정한 설정 대상 요건은, 광고물 배포 대상 물품 정보일 수도 있다.In addition, the setting target requirement set by the advertisement distribution company may be advertisement distribution target item information.
또한, 상기 제(b)단계의 광고물 배포 대상 설정은, 상기 배송예정정보와 수취인별이력정보DB를 비교하여 광고물 수신 거부 설정 여부에 따라 분류하는 것일 수도 있다.In addition, the advertisement distribution target setting of step (b) may be classified according to whether or not to reject the advertisement by comparing the delivery schedule information and the recipient history information DB.
그리고 상기 제(e)단계의 저장은, 수취인별로 광고물 종류 및 광고물 배포 일자를 저장하는 것일 수도 있다.In addition, the storing of the step (e) may be to store the type of advertisement and the distribution date of the advertisement for each recipient.
또한, 상기 광고물 배포정보는, 상기 배송예정정보 중 광고물 배포 대상인 배송예정정보만을 수집하여 생성된 광고물배포목록일 수도 있다.The advertisement distribution information may be a distribution list of advertisements generated by collecting only delivery schedule information that is a distribution target of advertisements.
그리고 상기 택배사 서버는, 다수로 구성되고; 상기 배송예정정보는, 각 택배사별로 구분된 배송 단위 지역별로 구분 분류되며; 상기 이용자 단말기는 각 택배사의 배송 단위 지역별로 지정될 수도 있다.And the parcel delivery server is composed of a plurality; The scheduled delivery information is classified by delivery unit region divided by each courier service; The user terminal may be designated for each delivery unit region of the courier company.
또한, 본 발명은 서로 다른 이용자 단말기에 제공되는 광고물 배포정보에 동일 수취인에 대한 동일 광고물 배포정보가 중복 포함된 경우, 상기 서비스 운용서버는, 중복된 상기 광고물 배포정보 중 어느 하나만을 선별하여 제공할 수도 있다.In addition, the present invention, if the same advertisement distribution information for the same recipient is included in the advertisement distribution information provided to different user terminals, the service operation server, selects any one of the duplicated advertisement distribution information It can also be provided.
그리고 상기 선별은 상기 광고물 배포정보의 생성시각에 따라 선별될 수도 있다.The selection may be selected according to the generation time of the advertisement distribution information.
또한, 상기 제(e)단계의 배포 완료 메시지 수신시, 상기 배포 완료 메시지의 대상 배송 목록은 타 택배사에 지정된 이용자 단말기의 광고물배포목록 상에서 삭제될 수도 있다.In addition, upon receiving the distribution completion message of step (e), the target delivery list of the distribution completion message may be deleted from the advertisement distribution list of the user terminal designated to another courier company.
그리고 상기 제(e)단계의 배포 완료 메시지 수신시, 상기 배포 완료 메시지의 대상 배송 목록은 타 택배사에 지정된 이용자 단말기의 광고물배포목록 상에서 배포 완료 메시지의 입력이 제한될 수도 있다.When the distribution completion message of step (e) is received, the target delivery list of the distribution completion message may be limited to input a distribution completion message on the advertisement distribution list of the user terminal designated to another courier company.
또한, 상기 제(d)단계의 배포 완료 메시지 입력은, 상기 이용자 단말기에서 수집된 위치정보와 배송목록 상의 배송지 주소와의 거리 차에 따라 제한될 수도 있다.In addition, the distribution completion message input of the step (d) may be limited according to the distance difference between the location information collected by the user terminal and the delivery address on the delivery list.
그리고 상기 제(d)단계의 배포 완료 메시지 입력은, 기입력된 배포완료 메시지와 입력되는 배포완료 메시지 각각의 입력 경과시간과 배송지 주소 사이의 거리에 따라 제한될 수도 있다.In addition, the distribution completion message input of step (d) may be limited according to the distance between the input elapsed time and the delivery address of each of the distribution distribution message and the distribution distribution message.
또한, 상기 (c) 단계의 광고물 배송정보의 출력은, 상기 이용자 휴대 단말기가 기 설정된 시간 내의 통화 및 메시지 송수신 목록과 광고물 배송정보 상의 수신자 연락처를 대비하여, 일치 정보가 존재하는 경우, 해당 광고물 배송정보를 팝업을 통해 이용자에게 제공될 수도 있다In addition, the output of the advertisement delivery information of the step (c), if the matching information is present in the user's portable terminal in preparation for the call and message transmission and reception list and the recipient contact information on the advertisement delivery information within a predetermined time, Advertisement delivery information may be provided to the user through a pop-up
한편, 본 발명은 택배사 또는 이용자로부터 배송예정정보를 수신하여 조건별로 분류한 후, 광고물 배포 대상을 설정하여 배송 목록을 생성하는 서비스 운용 서버와; 상기 서비스 운용 서버로부터 배송 목록을 수신받아 출력하고, 배포 완료 메시지를 상기 서비스 운용 서버로 전송하는 이용자 휴대 단말기를 포함하여 구성되고: 상기 서비스 운용 서버는, 상기 이용자 휴대 단말기와 통신하는 통신모듈과; 상기 배송예정정보를 수신받아 날짜별로 정렬하여 저장하는 배송예정정보DB, 광고물의 종류별로 배포 지역과 배포 대상을 저장하는 광고물설정정보DB, 수취인 정보와 광고물 배포 정보를 저장하는 수취인별이력정보DB 및 택배사별 이용자 정보를 저장하는 이용자구분정보DB를 포함하여 구성되는 데이터베이스; 그리고 상기 배송예정정보를 상기 데이터베이스에 저장된 데이터들과 비교하여 광고물 배포 대상을 설정하고, 상기 광고물 배포 대상을 포함하는 배송목록을 생성하는 제어모듈을 포함하여 구성되는 물류 정보를 이용한 광고물 제공 시스템을 포함한다.On the other hand, the present invention comprises a service operation server for receiving delivery schedule information from a courier or a user, and categorizes by condition, sets a distribution target of advertisements and generates a delivery list; And a user portable terminal for receiving and outputting a delivery list from the service management server and transmitting a distribution completion message to the service management server, the service management server comprising: a communication module for communicating with the user portable terminal; Delivery schedule information DB for receiving the scheduled delivery information and sorting by date and storing, advertisement setting information DB for storing distribution area and distribution target for each kind of advertisement, payee history information for storing payee information and advertisement distribution information A database including a DB and a user classification information DB for storing user information for each parcel delivery company; And comparing the scheduled delivery information with data stored in the database to set an advertisement distribution target and providing a advertisement module including a control module for generating a delivery list including the advertisement distribution target. It includes a system.
이때, 상기 서비스 운용 서버는, 광고물 배포 업체에서 설정한 설정 대상 요건에 따라, 상기 배송예정정보 중 광고물 배포 대상을 선별할 수도 있다.In this case, the service operation server may select an advertisement distribution target from the delivery schedule information according to a setting target requirement set by the advertisement distribution company.
그리고 상기 서비스 운용 서버는, 상기 배송예정정보와 수취인별이력정보DB를 비교하여 광고물 수신 거부 설정 여부에 따라 분류할 수도 있다.The service operation server may compare the scheduled delivery information with the payee history information DB and classify the advertisements according to whether to reject the advertisements.
또한, 상기 서비스 운용 서버는, 상기 주문 정보들을 설정된 광고물 배포대상 여부를 포함하여 이용자 별로 구분되도록 배송 목록을 생성할 수도 있다.In addition, the service operation server may generate a delivery list so that the order information is classified for each user, including whether or not the target advertisement distribution target is set.
그리고 상기 배송 목록은, 이름, 주소, 운송장번호, 연락처, 광고물 배포 유무 및 광고물 종류에 대한 정보와 배포확인을 위한 입력창을 포함하여 구성될 수도 있다.The delivery list may include a name, address, waybill number, contact information, presence or absence of advertisements, information on types of advertisements, and an input window for distribution confirmation.
또한, 상기 광고물설정정보DB는, 광고물고유번호, 배포지역 및 배포대상을 포함하여 구성될 수도 있다.In addition, the advertisement setting information DB may be configured to include an advertisement unique number, distribution area and distribution target.
그리고 상기 수취인별이력정보DB는, 이름, 주소, 광고물고유번호, 광고물배포일자 및 광고수신거부설정을 포함하여 구성될 수도 있다.The payroll history information DB may include a name, an address, an advertisement article unique number, an advertisement distribution date, and an advertisement rejection setting.
또한, 상기 서비스 운용 서버는, 상기 이용자 휴대 단말기로부터 배포 완료 메시지를 수신받아, 수취인별로 광고물 종류 및 광고물 배포 일자를 저장할 수도 있다.The service operation server may receive a distribution completion message from the user portable terminal, and store the type of advertisement and the date of distribution of the advertisement for each recipient.
이때, 상기 배송 목록은, 상기 배송예정정보 중 광고물 배포 대상인 배송예정정보만을 수집하여 생성된 광고물배포목록일 수도 있다.In this case, the delivery list may be an advertisement distribution list generated by collecting only delivery schedule information that is a distribution target of advertisements among the delivery schedule information.
그리고 상기 광고물 배포 대상 설정은, 상기 배송예정정보에 포함된 주소와 수취인별이력정보DB를 비교하여, 광고물 배포 이력이 광고물 재배포 제한 기간 이내인 배송예정정보를 분류하여 제외시키는 것일 수 있다.The advertisement distribution target setting may include classifying and excluding shipment scheduled information having a distribution history of advertisements within a limited period of advertisement redistribution by comparing the address included in the scheduled delivery information with the payee history information DB. .
또한, 상기 저장은, 수취인별로 광고물 종류 및 광고물 배포 일자를 저장하는 것일 수 있다.In addition, the storage may be to store the advertisement type and advertisement distribution date for each recipient.
또한, 본 발명은 (f) 광고물별로 일일 배포량을 산출하는 단계와; (g) 상기 일일 배포량에 따라 광고물의 잔여 부수로 배포 가능 일수를 산출하는 단계와; (h) 상기 광고물의 잔여 부수가 광고물 배포 업체로부터 설정된 잔여 배포일 수 이하로 감소하면, 상기 광고물 배포 업체에 광고물 공급 요청을 하는 단계를 더 포함하여 수행될 수 있다.In addition, the present invention comprises the steps of: (f) calculating the daily distribution for each advertisement; (g) calculating the number of days available for distribution based on the remaining number of advertisements according to the daily distribution amount; (h) if the remaining number of advertisements decreases below the number of remaining distribution days set by the advertisement distributor, requesting the advertisement distributor to supply the advertisement may be performed.
그리고 상기 배포 완료 메시지 수신시, 상기 배포 완료 메시지의 대상 배송 목록은 타 택배사에 지정된 이용자 단말기의 광고물배포목록 상에서 삭제될 수 있다.When the distribution complete message is received, the target delivery list of the distribution complete message may be deleted from the advertisement distribution list of the user terminal designated to another courier company.
또한, 상기 서비스 운용 서버는, 상기 배송예정정보에 포함된 주소와 수취인별이력정보DB를 비교하여, 광고물 배포 이력이 광고물 재배포 제한 기간 이내인 배송예정정보를 분류하여 제외시킬 수 있다.In addition, the service operation server, by comparing the address included in the scheduled delivery information and the payee history information DB, it is possible to classify and exclude the scheduled delivery information for distribution of advertisements within the limited period of redistribution of advertisements.
그리고 상기 서비스 운용 서버는, 상기 배송예정정보에 포함된 주소와 수취인별이력정보DB를 비교하여, 광고물 배포 이력이 광고물 재배포 제한 기간 이내인 배송예정정보를 분류하여 제외시킬 수 있다.The service operation server may compare the address included in the delivery schedule information with the payee history information DB to classify and exclude the delivery schedule information whose advertisement distribution history is within the advertisement redistribution restriction period.
그리고 상기 서비스 운용 서버는, 광고물별로 일일 배포량을 산출하여, 상기 일일 배포량에 따라 광고물의 잔여 부수로 배포 가능 일수를 산출한 후, 상기 광고물의 잔여 부수가 광고물 배포 업체로부터 설정된 잔여 배포일 수 분량 이하로 감소하면, 상기 광고물 배포 업체에 광고물 공급 요청을 송신할 수 있다.The service operation server calculates a daily distribution amount for each advertisement, calculates the number of days that can be distributed as the remaining number of advertisements according to the daily distribution amount, and then the remaining quantity of the advertisement is set up from the advertisement distributor. If the number decreases to several days or less, the advertisement distributor may send an advertisement supply request.
위에서 살핀 바와 같은 본 발명에 의한 물류 정보를 이용한 광고물 제공 시스템 및 방법에서는 다음과 같은 효과를 기대할 수 있다.In the advertisement providing system and method using the logistics information according to the present invention as described above, the following effects can be expected.
즉, 본 발명은 광고 대상을 효율적으로 특정하여 광고물을 배포함으로써, 광고물 제작 및 배포에 따른 비용이 절감되는 효과가 있다.In other words, the present invention effectively distributes the advertisement by specifying the target of the advertisement, thereby reducing the cost of producing and distributing the advertisement.
또한, 본 발명은 광고물의 무분별한 배포를 방지하여, 이용자의 과도한 광고물 수취에 따른 불만을 해소시킬 수 있는 효과가 있다.In addition, the present invention is to prevent the indiscriminate distribution of the advertisement, there is an effect that can resolve the complaints due to excessive receipt of the user.
도 1은 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템의 구성을 도시한 블록도.1 is a block diagram showing the configuration of an advertisement providing system using logistics delivery information according to the present invention.
도 2는 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템 중 배송예정정보DB에 저장되는 배송 예정 정보의 일 예를 도시한 예시도.Figure 2 is an exemplary view showing an example of the scheduled delivery information stored in the delivery schedule information DB of the advertisement providing system using the logistics delivery information according to the present invention.
도 3은 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템 중 광고물설정정보DB에 저장되는 광고 설정 정보의 일 예를 도시한 예시도.Figure 3 is an exemplary view showing an example of the advertisement setting information stored in the advertisement setting information DB of the advertisement providing system using the logistics delivery information according to the present invention.
도 4는 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템 중 수취인별이력정보DB에 저장되는 수취인 별 이력정보의 일 예를 도시한 예시도.Figure 4 is an exemplary view showing an example of the recipient history information stored in the recipient history information DB of the advertisement providing system using the logistics delivery information according to the present invention.
도 5는 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템 중 이용자구분정보DB에 저장되는 이용자 구분 정보의 일 예를 도시한 예시도.5 is an exemplary view showing an example of user classification information stored in the user classification information DB of the advertisement providing system using the logistics delivery information according to the present invention.
도 6은 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템 중 이용자 휴대 단말기에 수신되는 배송 목록의 일 예를 도시한 예시도.6 is an exemplary view showing an example of a delivery list received by the user portable terminal of the advertisement providing system using the logistics delivery information according to the present invention.
도 7은 본 발명에 의한 물류 정보를 이용한 광고물 제공 방법을 도시한 흐름도.7 is a flowchart illustrating a method of providing advertisement using logistics information according to the present invention.
도 8은 본 발명에 의한 물류 배송 정보를 이용한 광고물 제공 방법 중 이용자의 광고물 배포 모습을 도시한 예시도.8 is an exemplary view showing a distribution of advertisements of the user in the advertisement providing method using the logistics delivery information according to the present invention.
도 9는 본 발명에 의한 배송목록 출력 방법의 일례를 도시한 흐름도.9 is a flowchart illustrating an example of a method of outputting a delivery list according to the present invention.
본 발명에 의한 바람직한 실시예는, (a) 서비스 운용 서버가 상기 택배사 서버 또는 이용자 입력단말기로부터 배송예정정보를 수신받아 분류하는 단계와; (b) 상기 서비스 운용 서버가 분류된 배송예정정보를 통해 광고물 배포대상을 선별하여 광고물 배포정보를 생성하는 단계와; (c) 이용자 휴대 단말기가 상기 서비스 운용 서버로부터 광고물 배포정보를 수신받아 출력하는 단계와; (d) 상기 이용자 휴대 단말기가 배포 완료 메시지를 상기 서비스 운용 서버로 송신하는 단계; 그리고 (e) 상기 서비스 운용 서버가 상기 배포 완료 메시지를 수신받아 저장하는 단계를 포함하여 수행되고, 상기 광고물 배포 정보는, 상기 이용자 휴대 단말기에 제공되는 배송목록 상에 포함되어 구성되고; 상기 배송 목록은, 상기 제(a)단계의 주문 정보들을 상기 제(b)단계에 의해 설정된 광고물 배포 대상 여부를 포함하여 이용자 별로 구분되도록 생성된다.According to a preferred embodiment of the present invention, (a) receiving and classifying delivery schedule information from the courier service server or a user input terminal; (b) generating, by the service operation server, advertisement distribution information by selecting advertisement distribution targets through classified delivery schedule information; (c) receiving and outputting advertisement distribution information from the service operation server by the user portable terminal; (d) the user portable terminal transmitting a distribution completion message to the service operation server; And (e) receiving and storing the distribution completion message by the service operation server, wherein the advertisement distribution information is included on a delivery list provided to the user portable terminal; The delivery list is generated such that the order information of step (a) is classified for each user, including whether to distribute the advertisement set in step (b).
이때, 상기 제(b)단계의 배송 목록은, 이름, 주소, 운송장번호, 연락처, 광고물 배포 유무 및 광고물 종류에 대한 정보와 배포확인을 위한 입력창이 포함하여 구성되되, 상기 제(a)단계의 배송예정정보 분류는, 상기 배송예정정보를 지역 조건별로 선별한다.At this time, the delivery list of step (b) comprises a name, address, waybill number, contact information, presence or absence of advertisements and information on the type of advertisements, and an input window for distribution confirmation, wherein (a) The scheduled delivery information classification of the step selects the scheduled delivery information by regional conditions.
이하에서는 첨부된 도면을 참조하여 본 발명의 구체적인 실시예에 의한 물류 정보를 이용한 광고물 제공 시스템 및 방법을 살펴보기로 한다.Hereinafter, with reference to the accompanying drawings, a system and method for providing advertisements using logistics information according to a specific embodiment of the present invention will be described.
도 1은 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템의 구성을 도시한 블록도이다.1 is a block diagram showing the configuration of an advertisement providing system using logistics delivery information according to the present invention.
이에 도시된 바와 같이, 본 발명에 의한 물류 배송 정보를 이용한 광고 제공 시스템은 이용자 입력 단말기(100), 택배사 서버(200), 서비스 운용 서버(300) 그리고 이용자 휴대 단말기(400)를 포함하여 구성된다.As shown in this, the advertisement providing system using the logistics delivery information according to the present invention is configured to include a user input terminal 100, a courier company server 200, a service operation server 300 and the user portable terminal 400. .
먼저, 상기 이용자 입력 단말기(100)는 배송 물품에 부착된 운송장의 바코드를 스캔하는 이용자의 단말기로, 통상적으로 택배영업소에서 사용되는 단말기 일 수 있으며, 상기 택배사 서버(200)에 배송예정정보를 송신하는 역할을 한다.First, the user input terminal 100 is a terminal of a user who scans a barcode of a waybill attached to a shipment item, and may be a terminal normally used at a parcel delivery service, and transmits scheduled delivery information to the parcel delivery server 200. It plays a role.
여기서, 상기 배송예정정보에는 구매상품정보, 주문자 이름, 연락처, 주소 등이 포함되어 구성될 수 있다.In this case, the delivery schedule information may include a purchase product information, the orderer name, contact information, address, and the like.
이때, 상기 연락처는 개인정보보호를 위하여 기존에 사용하는 안심번호 서비스 등을 통해 변형된 것일 수도 있다.In this case, the contact information may be modified through a conventional security number service for the protection of personal information.
또한, 상기 택배사 서버(200)는 상기 이용자 입력 단말기(100)로부터 상기 배송예정정보를 수신받아 상기 서비스 운용 서버(300)로 전달하는 역할을 한다.In addition, the courier company server 200 receives the delivery schedule information from the user input terminal 100 and serves to deliver to the service operation server 300.
그리고 상기 서비스 운용 서버(300)는 상기 택배사 서버(200)로부터 상기 배송예정정보를 수신받아, 상기 배송예정정보를 조건별로 분류하여 광고 대상을 설정한 후, 배송 목록을 생성하여 상기 이용자 휴대 단말기(400)로 송신하는 역할을 한다.The service operation server 300 receives the delivery schedule information from the courier service server 200, sets the advertisement target by classifying the delivery schedule information according to conditions, and generates a delivery list to generate the user portable terminal ( 400).
이때, 상기 배송예정정보는 지역 조건, 광고물 배포 이력, 광고 설정 정보, 수취인 설정 및 이용자별로 분류될 수 있으며, 이에 대하여는 후술할 도 7을 참고하여 본 발명에 의한 물류 정보를 이용한 광고물 제공 방법을 설명함에 있어 상세히 설명하기로 한다.In this case, the scheduled delivery information may be classified by regional conditions, advertisement distribution history, advertisement setting information, recipient setting, and user, and this method will be described with reference to FIG. 7 to be described later. In the description will be described in detail.
또한, 상기 서비스 운용 서버(300)는 상기 배송예정정보를 조건별로 분류하여 광고 대상을 설정하기 위하여, 배송예정정보DB(332), 광고물설정정보DB(334), 수취인별이력정보DB(336) 및 이용자구분정보DB(338)를 포함하여 구성된다.In addition, the service operation server 300 classifies the scheduled delivery information for each condition to set an advertisement target, the delivery schedule information DB 332, advertisement setting information DB 334, the payee history information DB 336 ) And a user classification information DB 338.
먼저, 상기 배송예정정보DB(332)는 상기 배송예정정보를 저장하는 역할을 하며, 도 2에 도시된 바와 같이, 날짜별로 이름, 주소, 운송장번호 및 연락처를 포함하여 저장할 수 있다.First, the delivery schedule information DB 332 serves to store the delivery schedule information, and as shown in FIG. 2, may include a name, an address, a waybill number, and a contact number for each date.
여기서, 상기 배송예정정보DB(332)는 당일 또는 기 설정된 기간의 배송예정정보만을 저장하며, 개인정보보호를 위하여 날짜가 변경(기간 도과)되면 자동으로 삭제된다.Here, the scheduled delivery information DB 332 stores only scheduled delivery information of the same day or a predetermined period, and is automatically deleted when the date is changed (due to the period) for the protection of personal information.
그리고 상기 광고물설정정보DB(334)는 광고물의 배포 대상 지역에 관한 정보를 저장하는 역할로, 도 3에 도시된 바와 같이, 광고물 고유번호, 배포지역 및 배포대상을 포함하여 저장할 수 있다.The advertisement setting information DB 334 stores information about a distribution target area of the advertisement, and as shown in FIG. 3, the advertisement setting information DB 334 may include an advertisement unique number, a distribution area, and a distribution target.
구체적으로, 광고물 배포 업체에서 광고물을 배포할 지역의 범위를 설정할 수 있으며, 상기 광고물은 같은 지역에서도 광고물 배포 업체에서 설정한 설정 대상 요건에 따라 다르게 배포될 수 있다.Specifically, the advertisement distribution company may set a range of a region to distribute the advertisement, and the advertisement may be distributed differently according to the setting target requirement set by the advertisement distribution company in the same region.
그리고 상기 광고물 배포 업체에서는 건물 분류, 단위구역 또는 물품 정보를 설정 대상 요건으로 설정할 수 있다.In addition, the advertisement distribution company may set building classification, unit area, or item information as a setting target requirement.
먼저, 상기 광고물 배포 업체에서 건물 분류를 설정 대상 요건으로 설정하는 경우, 공동주택, 오피스텔 및 도시형 생활주택 등의 주거용 집합건물을 대상으로 하여 광고물을 배포할 수도 있고, 상가 및 업무용 시설 등의 비주거용 집합건물을 대상으로 하여 광고물을 배포할 수도 있다.First, in the case where the advertisement distribution company sets the building classification as a setting target, advertisements may be distributed to residential aggregate buildings such as multi-unit houses, officetels, and urban living houses, and commercial and commercial facilities. Advertisements may be distributed to non-residential assemblies.
그리고 상기 광고물 배포 업체에서 단위구역을 설정 대상 요건으로 설정하는 경우, 특정 지역에 광고물을 배포할 수 있다. When the advertisement distribution company sets the unit area as a setting target requirement, the advertisement may be distributed to a specific region.
예를 들어, 상기 광고물 배포 업체에서 서울시 마포구 공덕동과 서울시 마포구 아현동 1~350번지를 설정 대상 요건으로 설정한 경우, 다른 지역에는 배포하지 않고 서울시 마포구 공덕동과 아현동 1~350번지에만 광고물을 배포할 수 있다.For example, if the advertisement distribution company set 1 ~ 350 address in Gongdeok-dong, Mapo-gu, Seoul, and Ahyeon-dong, Mapo-gu, Seoul, the advertisements would be distributed only to Gongdeok-dong and Ahyeon-dong, Mapo-gu, Seoul, Korea. can do.
또한, 상기 광고물 배포 업체에서 물품 정보를 설정 대상 요건으로 설정하는 경우, 배송 물품의 종류에 따라 광고물을 배포할 수 있다.In addition, in the case where the advertisement information distribution company sets the item information as a setting target requirement, the advertisement may be distributed according to the type of the delivered goods.
예를 들어, 상기 광고물 배포 업체에서 사무용품을 설정 대상 요건으로 설정한다면, 볼펜, 지우개, 포스트잇 같은 사무용품에 속하는 물품을 배송받는 수취인들에게 광고물을 배포하게 된다.For example, if the advertisement distribution company sets office supplies as the requirements for setting, the advertisements are distributed to the recipients who receive the goods belonging to the office supplies such as ballpoint pens, erasers, and post-its.
한편, 상기 수취인별이력정보DB(336)는 광고물 종류와 배포 일자에 따른 재배포 제한 기간을 설정하기 위하여, 도 4에 도시된 바와 같이, 이름, 주소, 광고물 고유번호, 광고물 배포 일자, 수취인 광고물 수신 거부 설정 및 광고물 배포 업체 광고물 배포 제외 설정을 포함하여 저장하는 역할을 한다.On the other hand, the payee history information DB 336, as shown in Figure 4, in order to set the redistribution restriction period according to the advertisement type and distribution date, name, address, advertisement unique number, advertisement distribution date, It stores and stores payee advertisement opt-out settings and advertisement distribution company exclusion distribution settings.
구체적으로, 본 발명에 의한 물류 정보를 이용한 광고물 제공 방법은 동일한 광고물을 동일한 주소에 일정 기간 내 배포하지 않기 위하여 재배포 제한 기간을 설정하는데, 이때, 광고물의 종류에 따라 제한 기간을 다르게 설정할 수 있다.Specifically, in the advertisement providing method using the logistics information according to the present invention, the redistribution restriction period is set so as not to distribute the same advertisement to the same address within a predetermined period. In this case, the restriction period may be set differently according to the type of advertisement. have.
예를 들어, 홍길동이라는 사람의 집에 000A 광고물을 16년 1월 1일에 배포하였다면, 동종 광고물인 000A 광고물은 30일 후인 16년 1월 31일이 지나면 재배포하도록 할 수 있고, 이종 광고물인 000B 광고물은 10일 후인 16년 1월 11일이 지나면 재배포하도록 할 수 있다.For example, if you distribute a 000A advertisement on the home of a person named Hong Gil-dong on January 1, 16, you can have the same advertisement 000A advertisement redistribute after January 31, 16, 30 days later. The water 000B advertisement may be redistributed after January 11, 16, 10 days later.
여기서, 동종 광고물과 이종 광고물의 재배포 제한 기한은 광고물 배포 업체에 의하여 설정될 수 있다.Here, the limitation period for redistribution of the same kind of advertisement and the different kind of advertisement may be set by the advertisement distributor.
이를 통해, 일정 기간 내 동일한 광고물을 배포하지 않음으로써 광고의 효과를 극대화하고, 불필요한 광고물의 낭비를 방지할 수 있는 효과가 있다.Through this, by maximizing the effect of the advertisement by not distributing the same advertisement within a certain period of time, there is an effect that can prevent unnecessary waste of advertisement.
또한, 상기 서비스 운용 서버(300)는 수취인으로부터 광고물 수신 거부 설정을 요청받아 저장함으로써, 광고물 배포를 원하지 않는 수취인의 주소지는 광고 대상에서 제외시킬 수 있다.In addition, the service operation server 300 may be stored in the request to the rejection of the advertisement received from the recipient, the address of the recipient who does not want to distribute the advertisement can be excluded from the advertisement target.
그리고 상기 서비스 운용 서버(300)는 광고물 배포 업체로부터 광고물의 배포 제외 주소를 입력받아 저장함으로써, 상기 광고물 배포 업체가 원하지 않는 주소지에는 광고물을 배포하지 않을 수 있다.In addition, the service operation server 300 may receive and store a distribution exclusion address of an advertisement from an advertisement distributor, and thus may not distribute the advertisement to an address that the advertisement distributor does not want.
한편, 상기 이용자구분정보DB(338)는 택배사 별 이용자 정보를 저장하는 역할로, 배송구역, 택배사, 이용자명 및 이용자등록단말번호를 포함하여 저장할 수 있으며, 상기 이용자구분정보DB(338)에 저장된 이용자 정보를 이용하여 상기 배송예정정보DB(332)에 저장된 정보들을 이용자별로 배분할 수 있다.Meanwhile, the user classification information DB 338 serves to store user information for each parcel delivery company, and may include a delivery area, a parcel delivery company, a user name, and a user registration terminal number, and stored in the user classification information DB 338. Information stored in the delivery schedule information DB 332 may be distributed for each user by using user information.
그리고 상기 이용자 휴대 단말기(400)는 상기 서비스 운용 서버(300)로부터 배송 목록을 수신하고, 상기 서비스 운용 서버(300)로 배포 완료 메시지를 송신하는 역할을 한다.The user portable terminal 400 receives a delivery list from the service operation server 300 and transmits a distribution completion message to the service operation server 300.
이때, 상기 배송 목록은 도 6에 도시된 바와 같이, 이름, 주소, 운송장번호, 연락처, 광고물 배포 유무 및 광고물 종류에 대한 정보와 배포확인을 위한 입력창이 포함하여 구성될 수 있다.In this case, as shown in FIG. 6, the delivery list may include a name, address, waybill number, contact information, presence / absence of advertisements, information on advertisement types, and an input window for distribution confirmation.
기본적으로, 상기 이용자 휴대 단말기(400)를 소지한 이용자가 상기 이용자 휴대 단말기(400)에 출력된 배송목록을 확인하며 배송지 마다 물류를 배송하고, 상기 배송지에 광고물 종류와 광고물 배포 표시가 되어 있는 경우 물류와 함께 광고물을 배포한 후, 배포 확인 표시를 하여 상기 서비스 운용 서버(300)로 배포확인메시지를 송신한다.Basically, the user having the user portable terminal 400 confirms the delivery list output to the user portable terminal 400 and delivers the logistics for each delivery address, and the advertisement type and advertisement distribution display are displayed on the delivery location. If there is distribution of advertisements along with logistics, the distribution confirmation is displayed and the distribution confirmation message is transmitted to the service operation server (300).
또한, 상기 이용자 휴대 단말기(400)에 출력된 배송 목록에서 광고물 배포 표시가 되어 있는 배송 정보만을 출력하는 것도 가능하므로, 이용자가 용이하게 광고물을 배포해야 하는 주소들을 확인할 수 있다.In addition, since it is possible to output only the delivery information marked with the advertisement distribution in the delivery list output to the user portable terminal 400, the user can easily confirm the addresses to distribute the advertisement.
그리고 개인정보보호를 위하여 기존에 사용하는 안심번호 서비스 등을 통해 개인정보가 변형된 배송 목록을 상기 이용자 휴대 단말기(400)에 제공하는 것도 가능하다.In addition, it is also possible to provide the user portable terminal 400 with a delivery list in which personal information is modified through a security number service used for the protection of personal information.
이하에서는 본 발명에 의한 물류 정보를 이용한 광고물 제공 방법을 도 7을 참고하여 상세히 설명하기로 한다.Hereinafter, the advertisement providing method using the logistics information according to the present invention will be described in detail with reference to FIG.
도 7은 본 발명에 의한 물류 정보를 이용한 광고물 제공 방법을 도시한 흐름도이다.7 is a flowchart illustrating a method of providing advertisement using logistics information according to the present invention.
도 7에 도시된 바와 같이, 본 발명에 의한 물류 정보를 이용한 광고물 제공 방법은 이용자 단말기(100)가 주문정보를 송신하는 것으로 시작된다(S110).As shown in FIG. 7, the advertisement providing method using the logistics information according to the present invention starts with the user terminal 100 transmitting the order information (S110).
그리고 상기 이용자 입력 단말기(100)로부터 배송예정정보를 수신받은 택배사 서버(200)는 상기 배송예정정보를 서비스 운용 서버(300)로 송신한다(S120).In addition, the courier server 200 that receives the delivery schedule information from the user input terminal 100 transmits the delivery schedule information to the service operation server 300 (S120).
여기서, 상기 서비스 운용 서버(300)는 다수 개의 택배사 서버(200)로부터 상기 배송예정정보를 수신받는다.Here, the service operation server 300 receives the delivery schedule information from a plurality of courier service server 200.
그리고 상기 서비스 운용 서버(300)는 상기 배송예정정보를 수신받아(S130), 상기 배송예정정보DB(332)에 저장한다.The service operation server 300 receives the delivery schedule information (S130) and stores the delivery schedule information DB 332.
이후, 상기 서비스 운용 서버(300)는 지역 조건별로 상기 배송예정정보를 선별한다(S140).Thereafter, the service operation server 300 selects the scheduled delivery information for each local condition (S140).
이는, 상기 배송예정정보에 포함된 주소는 전국적으로 분산되어 있으므로, 이용자가 담당하는 배송구역별로 상기 배송예정정보를 구분하기 위함이다.This is because the addresses included in the scheduled delivery information are distributed throughout the country, so that the scheduled delivery information is classified according to the delivery area in charge of the user.
그리고 상기 배송예정정보를 지역 조건별로 선별한 이후에는, 배포하고자 하는 광고물의 설정 정보에 따라 분류한다(S150).After selecting the scheduled delivery information for each regional condition, the delivery schedule information is classified according to setting information of advertisements to be distributed (S150).
구체적으로, 광고물 배포 업체에서 광고물 배포 대상으로 건물 분류를 지정하였는지 물품 정보를 지정하였는지를 판단한다.Specifically, it is determined whether the advertisement distribution company specifies the building classification or the item information as the advertisement distribution target.
그리고 상기 광고물 배포 업체에서 설정한 광고물 배포 대상이 건물 분류라면, 공동주택, 오피스텔 및 도시형 생활주택 등의 주거용 집합건물인지, 상가 및 업무용 시설 등의 비주거용 집합건물인지를 판단하여, 상기 광고물 배포 업체에서 설정한 광고물 배포 대상으로 분류된 주소들을 선별한다.If the advertisement distribution target set by the advertisement distribution company is a building classification, the advertisement is determined by determining whether it is a residential assembly building such as a multi-family house, an officetel, and an urban living house, or a non-residential assembly building such as a mall and a business facility. The addresses classified as distribution targets set by the distributor are selected.
또한, 상기 광고물 배포 업체에서 설정한 광고물 배포 대상이 물품 정보라면, 사무용품, 전자기기, 냉동식품 등의 물품 정보에 따라 상기 광고물 배포 업체에서 설정한 물품을 수취하는 주소들을 선별한다.Further, if the advertisement distribution target set by the advertisement distributor is product information, addresses for receiving the article set by the advertisement distributor according to item information such as office supplies, electronic devices, frozen foods, etc. are selected.
그리고 나서, 상기 제150단계에서 선별된 주소가 포함된 수취인별이력정보에 광고물 수신 거부 설정이 되어 있는지 확인하여, 광고물 수신 거부 설정이 되어 있지 않은 주소들은 제외한다(S160).Then, by checking whether the advertisement reception refusal setting is set in the payroll history information including the address selected in step 150, the addresses not receiving the advertisement rejection setting are excluded (S160).
이후, 광고물 배포 이력별로 상기 배송예정정보를 분류한다(S170).Thereafter, the delivery schedule information is classified by advertisement distribution history (S170).
구체적으로, 상기 수취인별이력정보DB(336)에 저장된 광고물 고유번호와 광고물 배포 일자를 확인하여, 배포하고자 하는 광고물이 동종 광고물인지 이종 광고물인지 비교하고, 상기 광고물 배포 일자로부터 설정된 광고물의 재배포 제한 기간이 경과되었는 지 확인한다.Specifically, by checking the advertisement unique number stored in the payroll history DB (336) and the distribution date of the advertisement, compare whether the advertisement to be distributed is the same type of advertisement or heterogeneous advertisement, and from the advertisement distribution date Check if the redistribution period has expired.
예를 들어, 동종 광고물인 경우 광고물의 재배포 제한 기간은 30일이고, 이종 광고물인 경우 광고물의 재배포 제한 기간은 10일로 설정될 수 있다.For example, in the case of homogeneous advertisements, the redistribution period of the advertisement may be set to 30 days, and in the case of heterogeneous advertisements, the redistribution period of the advertisement may be set to 10 days.
그리고 광고물 배포 이력이 없거나 상기 광고물의 재배포 제한 기간이 경과된 주소들을 선별한다.In addition, addresses for which there is no advertisement distribution history or the redistribution period for the advertisement elapsed are selected.
이후, 상기 제170단계에서 선별된 주소들을 이용자별로 분류하여(S180), 이용자별로 광고물 배포 대상을 설정한다(S190). Thereafter, the addresses selected in operation 170 are classified by users (S180), and an advertisement distribution target is set for each user (S190).
물론, 상기 제140단계 내지 제180단계의 순서는 순차적으로 진행되지 않아도 무관하다.Of course, the order of step 140 to 180 is not necessary to proceed sequentially.
예를 들어, 지역 조건별로 상기 배송예정정보를 선별하고, 이용자별로 상기 배송예정정보를 분류한 후, 광고물 수신 거부 설정이 되어 있는 주소는 제외하고, 광고물 배포 업체에서 설정한 광고물 배포 대상 건물만 선별하여, 광고물 배포 이력이 없거나 광고물의 배포 제한 기간이 경과된 주소들을 광고물 배포 대상으로 설정할 수 있다.For example, after selecting the scheduled delivery information for each regional condition, classifying the scheduled delivery information for each user, the advertisement distribution target set by the advertisement distribution company is excluded, except for an address that is set to refuse advertisements. By selecting only buildings, addresses that have no distribution history of advertisements or whose distribution distribution periods have elapsed may be set as advertisement distribution targets.
한편, 상기 제190단계에서 광고물 배포 대상을 설정한 이후에는, 상기 서비스 운용 서버(300)는 광고물 배포 유무와 광고물 종류가 포함된 배송 목록을 생성하여 상기 이용자 휴대 단말기(400)로 송신한다(S200).On the other hand, after setting the advertisement distribution target in step 190, the service operation server 300 generates a delivery list including the presence and absence of the advertisement distribution and the type of the advertisement to transmit to the user portable terminal 400 (S200).
이때, 서비스 운용서버(300)는 서로 다른 택배사의 이용자에 의해 하나의 수취인에 대하여 동일광고가 중복하여 배포되는 것을 방지하도록 할 수 있다. 이를 위해 상기 서비스 운용서버(300)는 서로 다른 이용자 단말기에 제공되는 광고물 배포정보에 동일 수취인에 대한 동일 광고물 배포정보가 중복 포함된 경우, 중복된 상기 광고물 배포정보 중 어느 하나 만을 선별하여 제공할 수 있다.In this case, the service operation server 300 may prevent the same advertisement is repeatedly distributed to one recipient by users of different courier companies. To this end, when the service distribution server 300 includes the same advertisement distribution information for the same payee in the advertisement distribution information provided to different user terminals, the service operation server 300 selects only one of the duplicate advertisement distribution information. Can provide.
여기서 상기 광고물 배포정보의 선별은 무작위적인 랜덤 방식이 적용될 수도 있고, 시간순에 따라 먼저 생성된 광고물배포정보에 우선권을 두고 후 생성된 광고물배포정보를 배제하도록 할 수도 있으며, 각 택배사에 따라 우선순위를 교대로 부여하여 제공될 수 있다.Here, the distribution of advertisement distribution information may be applied in a random random manner, may prioritize the advertisement distribution information generated first in chronological order, and may exclude advertisement distribution information generated later, according to each courier company Can be provided by alternating priorities.
한편, 공고물의 다른 택배사에 의한 중복 배포를 방지하기 위하여, 어느 하나의 배송 목록에 대하여, 어느 하나의 택배사의 이용자가 먼저 배포 완료 메시지를 송신한 경우, 이후 다른 이용자에 의한 배포 완료 메시지 입력을 제한하는 방식이 적용될 수 있다.On the other hand, in order to prevent duplicate distribution by other couriers of the announcement, when a user of one courier first sends a distribution completion message to one delivery list, the distribution completion message input by another user is subsequently restricted. Can be applied.
이와 같은 방식은 배포실적에 대한 누적된 카운팅을 제한하여 반사적으로 각 택배사의 이용자에게 중복된 광고물 배포를 억제할 수 있다는 효과가 있으나, 직접적으로 광고물 배포의 중복을 배제할 수는 없으므로 실효성에 한계가 존재하기는 하다.This method has the effect of restraining the distribution of duplicate advertisements to each courier's users by limiting the accumulated counting on the distribution performance.However, since the duplication of advertisement distribution cannot be excluded directly, There are limits.
그리고 상기 이용자 휴대 단말기(400)는 상기 배송 목록을 수신하여 출력한다(S210).And the user portable terminal 400 receives and outputs the delivery list (S210).
이때, 상기 이용자 휴대 단말기(400)는 상기 배송 목록에서 광고물 배포 대상으로 설정된 배송예정정보만을 선별하여 출력하는 것도 가능하다.In this case, the user portable terminal 400 may selectively output only the scheduled delivery information set as a distribution target of the advertisement in the delivery list.
한편, 광고물 배송정보의 출력은 다양한 형태로 구현될 수 있으나, 통상적인 태배 배송 형태에 따라 구현될 수 있다.On the other hand, the output of the advertisement delivery information may be implemented in a variety of forms, it may be implemented in accordance with the usual delivery form.
즉, 도 9에 도시된 바와 같이, 상기 이용자 단말기는 기 설정된 시간 내에 통화 및 메시지 송수신 목록과 광고물 배송정보 상의 수신자 연락처를 대비한다(S310).That is, as shown in FIG. 9, the user terminal prepares for a call and message transmission / reception list and recipient contact information on advertisement delivery information within a predetermined time (S310).
그리고 상기 통화 및 메시지 송수신 목록과 광고물 배송정보 상의 수신자 연락처 사이에 일치하는 정보가 있는 경우(S320), 해당 배송지에 대한 광고물 배송정보를 팝업을 통해 이용자에게 제공한다(S330).And when there is matching information between the call and message transmission and reception list and the recipient contact information on the advertisement delivery information (S320), the advertisement delivery information for the corresponding destination is provided to the user through a popup (S330).
이와 같은 경우, 택배 기사(이용자)는 택배물건의 도착을 알리기 위하여, 수취인과 통화하거나 문자메시지를 전송하는 경우, 해당 택배물건이 광고물 배포 대상으로 설정된 경우, 이용자 단말기에 팝업 정보가 출력되므로, 광고물 배포에 대한 누락이 예방될 수 있는 효과가 있다.In such a case, when the courier article (user) calls the recipient or sends a text message to notify the arrival of the courier item, if the courier item is set as a target for distribution of advertisements, pop-up information is output to the user terminal. There is an effect that the omission of advertisement distribution can be prevented.
또한, 상기 이용자 휴대 단말기(400)를 소지한 이용자는 기본적으로 상기 배송 목록에 따라 물류를 배송하고, 광고물 배포 대상으로 설정된 배송지에는 설정된 광고물을 물류와 함께 배송한 후(S220), 배포 확인 표시를 하여 배포 완료 메시지를 입력(S230)하여 상기 서비스 운용 서버(300)로 전송한다.In addition, the user possessing the user portable terminal 400 basically delivers the logistics according to the delivery list, and after the set advertisements are delivered with the logistics to the delivery destination set for distribution of advertisements (S220), distribution confirmation. After the input, the distribution completion message is input (S230) and transmitted to the service operation server 300.
예를 들어, 도 8에 도시된 바와 같이, 이용자는 배송지에 도착하면 배송 물품을 운송기구에 적재하면서, 상기 이용자 휴대 단말기(400)에 출력된 배송 목록에 포함된 광고물 종류를 확인하여 해당 광고물을 배송 물품 위에 쌓은 후, 배송 물품과 광고물을 함께 배송한다.For example, as shown in FIG. 8, when the user arrives at the delivery location, the user loads the delivery item in the transport mechanism, checks the type of advertisement included in the delivery list output on the user portable terminal 400, and checks the corresponding advertisement. After the water is stacked on the package, the package ships with the advertisement.
그리고 배송을 한 후에 상기 이용자 휴대 단말기(400)의 배포 확인 버튼을 클릭하여 상기 서비스 운용 서버(300)로 배포 완료 메시지를 송신하게 된다.After the delivery, the distribution completion button is transmitted to the service operation server 300 by clicking the distribution confirmation button of the user portable terminal 400.
이때, 상기 배포완료메시지는 배송완료에 대한 신뢰성을 검토(S240)한 이후 상기 서비스 운용 서버에 전송(S250)될 수 있다. In this case, the distribution completion message may be transmitted (S250) to the service operation server after reviewing the reliability of the delivery completion (S240).
여기서, 상기 배포완료메시지에 대한 신뢰성 검토는, 이용자가 해당 광고물을 실제로 배포하지 아니하고, 배포 완료 메시지를 일괄하여 입력하는 것을 방지하기 위하여, 다음과 같은 배포완료메시지 입력에 대한 제한을 설정할 수 있다.Here, in the reliability review of the distribution completion message, in order to prevent a user from collectively inputting a distribution completion message without actually distributing the corresponding advertisement, a restriction on input of a distribution completion message may be set. .
먼저, 상기 배포 완료 메시지 입력은, 상기 이용자 단말기에서 수집된 위치정보와 배송목록 상의 배송지 주소와의 거리 차에 따라 제한될 수 있다.First, the distribution completion message input may be limited according to the distance difference between the location information collected by the user terminal and the delivery address on the delivery list.
즉, 상기 배포완료 메시지를 배포지 주소와 물리적으로 과도하게 떨어진 위치에서 입력하는 것을 제한하여, 해당 배포지 인근에서만 배포완료베시지를 입력할 수 있도록 하여 이용자의 부정한 배포완료메시지 입력을 방지할 수 있다.That is, by restricting input of the distribution completion message in a location physically excessively separated from the distribution address, the distribution completion message can be input only in the vicinity of the distribution site, thereby preventing the user from entering an illegal distribution completion message. .
물론, 이때 상기 이용자의 위치 판별은 이용자 단말기의 GPS 등 공지의 다양한 위치 인식 기술이 적용될 수 있다.Of course, at this time, the location of the user can be applied to a variety of known location recognition technology, such as GPS of the user terminal.
다음으로, 상기 배포 완료 메시지 입력은, 기입력된 배포완료 메시지와 입력되는 배포완료 메시지 각각의 입력 경과시간과 배송지 주소 사이의 거리에 따라 제한될 수 있다.Next, the distribution completion message input may be limited according to the distance between the input elapsed time of each of the previously input distribution completion message and the input distribution completion message and the delivery address.
이 경우, 가까운 위치에 위치한 다수의 광고물 배포 대상들은 일괄하여 배포완료 메시지를 입력할 수 있도록 하고, 원거리에 위치한 광고물 배포대상은 물리적인 최소 이동 시간 이내에는 배포완료 메시지를 입력할 수 없도록 하여, 위치인식모듈 등의 별도의 구성을 필요로하지 않고, 이용자의 부정 입력을 방지할 수 있는 효과가 있다.In this case, the distribution targets of multiple advertisements located in the nearest location can be collectively inputted in the distribution completion message, and the distribution targets of remote sites cannot enter the distribution completion message within the physical minimum travel time. It does not require a separate configuration of the position recognition module, etc., and there is an effect that can prevent user's illegal input.
한편, 상기 배포 완료 메시지를 수신한(S240) 상기 서비스 운용 서버(300)는 수취인 별로 광고물 고유번호와 광고물 배포 일자를 저장한다(S250).Meanwhile, the service operation server 300 receiving the distribution completion message (S240) stores the advertisement unique number and the advertisement distribution date for each recipient (S250).
또한, 상기 서비스 운용 서버(300)는 저장된 광고물의 배포 이력을 통해 광고물의 관리를 수행할 수 있다. In addition, the service operation server 300 may manage the advertisement through the distribution history of the stored advertisement.
구체적으로, 상기 서비스 운용 서버(300)는 이용자가 보유한 광고물 잔량에 따라 상기 광고물 배포 업체로 광고물 재입고 요청을 할 수 있다.Specifically, the service operation server 300 may make a request for restocking advertisements to the advertisement distributor according to the amount of advertisements held by the user.
이때, 상기 재입고 요청은 광고물 잔량이 상기 광고물 배포 업체로부터 설정된 수량 이하인 경우 또는 상기 광고물 잔량에 따른 배포 가능 일수가 상기 광고물 배포 업체로부터 지정된 잔여 배포 일수 이하인 경우에 수행되도록 할 수 있다.In this case, the restocking request may be performed when the remaining amount of advertisements is less than the quantity set by the advertisement distributor or when the number of days available for distribution according to the remaining amount of advertisements is less than or equal to the remaining days specified by the advertisement distributor.
여기서, 상기 광고물 잔량은 상기 광고물의 배포 이력을 통해 산출될 수 있고, 상기 배포 가능 일수는 해당 광고물의 일일 배포 평균량으로부터 산출될 수 있다.Here, the remaining amount of the advertisement may be calculated through the distribution history of the advertisement, the number of days that can be distributed may be calculated from the average daily distribution of the advertisement.
구체적으로, 상기 광고물 배포 업체에서 설정한 배포 대상에 따라 광고물이 배포되므로 하루에 배포되는 부수가 광고물별로 각각 다르게 발생된다.Specifically, since the advertisements are distributed according to the distribution target set by the advertisement distributor, the number of copies distributed per day is different for each advertisement.
따라서, 광고물의 잔여 부수를 상기 일일 배포 평균량으로 나누면, 대략적인 배포 가능 일수를 산출할 수 있고, 이에 따라, 상기 광고물의 잔여 부수가 상기 광고물 배포 업체로부터 설정된 잔여 배포일 수의 부수 이하로 감소하면 상기 광고물 배포 업체에 광고물 재입고 요청을 하게 된다.Thus, dividing the remaining number of advertisements by the average amount of daily distribution can yield an approximate number of days that can be distributed, so that the remaining number of advertisements is less than or equal to the number of remaining distribution days set by the advertisement distributor. If it decreases, the advertisement distributor requests a restocking of the advertisement.
예를 들어, 광고물의 잔여 부수가 1000장이고, 일일 평균 배포량이 400장이며, 상기 광고물 배포 업체로부터 설정된 잔여 배포일 수가 3일이면, 상기 서비스 운용 서버(300)는 상기 광고물 배포 업체로 광고물 재입고 요청을 하여 상기 광고물 배포 업체로 하여금 상기 광고물을 더 인쇄하는 등의 조치를 취할 수 있도록 한다.For example, if the number of remaining copies of the advertisement is 1000, the average daily distribution is 400, and the number of remaining distribution days set by the advertisement distribution company is three days, the service operation server 300 moves to the advertisement distribution company. Request for restocking of advertisements allows the distributor to take action, such as printing the advertisement further.
한편, 상기 서비스 운용 서버(300)는 상기 이용자 휴대 단말기(400)로부터 배포 완료 메시지를 수신시 광고물의 잔여 부수를 실시간으로 산출하여, 상기 광고물의 잔여 부수가 일정 수량 이하로 감소하면 상기 광고물 배포 업체에 광고물 재입고 요청을 할 수도 있다.On the other hand, the service operation server 300 calculates the remaining number of advertisements in real time when receiving the distribution completion message from the user portable terminal 400, if the remaining number of advertisements decreases below a certain quantity distribution of the advertisements You can also ask the company to restock the ad.
또한, 상기 서비스 운용 서버(300)는 상기 광고물의 잔여 부수가 존재하지 않는 경우, 상기 이용자 휴대 단말기(400)로부터 배포 완료 메시지를 수신받지 않도록 할 수도 있다.In addition, the service operation server 300 may not receive a distribution completion message from the user portable terminal 400 when the remaining number of advertisements does not exist.
한편, 상기 이용자 휴대 단말기(400)를 소지한 이용자가 광고물을 배포한 뒤 상기 서비스 운용 서버(300)로 배포 완료 메시지를 송신하면, 상기 서비스 운용 서버(300)는 해당 주소를 광고물 배포 대상에서 제외한 배송 목록을 생성하여 이용자 휴대 단말기(400)들로 재송신할 수 있다.On the other hand, when the user possessing the user portable terminal 400 distributes the advertisement and then transmits a distribution completion message to the service operation server 300, the service operation server 300 sends the corresponding address to the advertisement distribution target. It is possible to generate and resend the delivery list excluded from the user portable terminals (400).
이를 통해, 서로 다른 택배사에서 다수개의 배송 물품을 수신하는 수취인에게 동일한 광고물이 배포되는 것을 방지할 수 있는 효과가 있다.Through this, there is an effect that can prevent the same advertisement is distributed to the recipients receiving a plurality of shipping items from different courier.
본 발명의 권리는 이상에서 설명된 실시예에 한정되지 않고 청구범위에 기재된 바에 의해 정의되며, 본 발명의 분야에서 통상의 지식을 가진 자가 청구범위에 기재된 권리 범위 내에서 다양한 변형과 개작을 할 수 있다는 것은 자명하다.The rights of the present invention are not limited to the embodiments described above, but are defined by the claims, and various modifications and variations can be made by those skilled in the art within the scope of the claims. It is self-evident.
본 발명은 물류 정보를 이용하여 지역 기반의 광고물을 일정 기간 내 중복 없이 배포할 수 있도록 하는 물류 정보를 이용한 광고물 제공 시스템 및 방법에 관한 것으로, 광고 대상을 효율적으로 특정하여 광고물을 배포함으로써, 광고물 제작 및 배포에 따른 비용이 절감되는 효과가 있다.The present invention relates to a system and method for providing advertisements using logistics information, which enables distribution of region-based advertisements without overlapping within a predetermined period of time using logistics information. As a result, the cost of producing and distributing advertisements is reduced.

Claims (27)

  1. (a) 서비스 운용 서버가 상기 택배사 서버 또는 이용자 입력단말기로부터 배송예정정보를 수신받아 분류하는 단계와;(a) receiving and classifying delivery schedule information from the courier service server or a user input terminal by a service operation server;
    (b) 상기 서비스 운용 서버가 분류된 배송예정정보를 통해 광고물 배포대상을 선별하여 광고물 배포정보를 생성하는 단계와;(b) generating, by the service operation server, advertisement distribution information by selecting advertisement distribution targets through classified delivery schedule information;
    (c) 이용자 휴대 단말기가 상기 서비스 운용 서버로부터 광고물 배포정보를 수신받아 출력하는 단계와;(c) receiving and outputting advertisement distribution information from the service operation server by the user portable terminal;
    (d) 상기 이용자 휴대 단말기가 배포 완료 메시지를 상기 서비스 운용 서버로 송신하는 단계; 그리고(d) the user portable terminal transmitting a distribution completion message to the service operation server; And
    (e) 상기 서비스 운용 서버가 상기 배포 완료 메시지를 수신받아 저장하는 단계를 포함하여 수행됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.(e) receiving and storing the distribution completion message in the service operation server.
  2. 제 1 항에 있어서,The method of claim 1,
    상기 광고물 배포 정보는,The advertisement distribution information,
    상기 이용자 휴대 단말기에 제공되는 배송목록 상에 포함되어 구성되고;Is included on a delivery list provided to the user portable terminal;
    상기 배송 목록은,The shipping list is
    상기 제(a)단계의 주문 정보들을 상기 제(b)단계에 의해 설정된 광고물 배포 대상 여부를 포함하여 이용자 별로 구분되도록 생성됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The advertisement information providing method using the logistics information, characterized in that the order information of the step (a) is generated to be divided by the user, including whether or not the target distribution of the advertisement set by the step (b).
  3. 제 2 항에 있어서,The method of claim 2,
    상기 제(b)단계의 배송 목록은,The delivery list of step (b) is
    이름, 주소, 운송장번호, 연락처, 광고물 배포 유무 및 광고물 종류에 대한 정보와 배포확인을 위한 입력창이 포함하여 구성됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.Name, address, waybill number, contact information, the presence of advertisements and the type of advertisements, and the input window for the distribution confirmation characterized in that it comprises an input window for distribution confirmation.
  4. 제 1 항에 있어서,The method of claim 1,
    상기 제(a)단계의 배송예정정보 분류는,The scheduled delivery information classification of step (a) is
    상기 배송예정정보를 지역 조건별로 선별하는 것임을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The advertisement providing method using the logistics information, characterized in that for selecting the scheduled delivery information by regional conditions.
  5. 제 1 항에 있어서,The method of claim 1,
    상기 제(b)단계의 광고물 배포 정보의 생성은,Generation of the advertisement distribution information of step (b),
    광고물 배포 업체에서 설정한 설정 대상 요건에 따라, 상기 배송예정정보 중 광고물 배포 대상을 선별하여 설정됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The advertisement providing method using the logistics information, characterized in that the advertisement distribution target is selected and set according to the set target requirements set by the advertisement distribution company.
  6. 제 1 항에 있어서,The method of claim 1,
    상기 제(b)단계의 광고물 배포 대상 설정은,The advertisement distribution target setting in step (b),
    상기 배송예정정보와 수취인별이력정보DB를 비교하여 광고물 수신 거부 설정 여부에 따라 분류하는 것임을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The advertisement providing method using the logistics information, characterized in that to compare the scheduled delivery information and the payee history information DB to classify according to whether or not to reject the advertisement.
  7. 제 1 항에 있어서,The method of claim 1,
    상기 제(e)단계의 저장은,The storage of step (e),
    수취인별로 광고물 종류 및 광고물 배포 일자를 저장하는 것임을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.Method of providing advertisement using the logistics information, characterized in that for storing the type of advertisement and the distribution date of the advertisement for each recipient.
  8. 제 1 항 내지 제 7 항 중 어느 한 항에 있어서,The method according to any one of claims 1 to 7,
    상기 택배사 서버는,The courier server,
    다수로 구성되고;Consisting of a plurality;
    상기 배송예정정보는,The scheduled delivery information is
    각 택배사별로 구분된 배송 단위 지역별로 구분 분류되며;Classified by the delivery unit region divided by each courier;
    상기 이용자 단말기는 각 택배사의 배송 단위 지역별로 지정됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The user terminal is a method for providing advertisements using the logistics information, characterized in that the designated by each delivery unit region of the courier.
  9. 제 8 항에 있어서,The method of claim 8,
    서로 다른 이용자 단말기에 제공되는 광고물 배포정보에 동일 수취인에 대한 동일 광고물 배포정보가 중복 포함된 경우,When advertisement distribution information provided to different user terminals includes the same advertisement distribution information for the same payee,
    상기 서비스 운용서버는,The service operation server,
    중복된 상기 광고물 배포정보 중 어느 하나만을 선별하여 제공함을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.Advertisement providing method using the logistics information, characterized in that for providing only any one of the duplicated advertisement distribution information.
  10. 제 9 항에 있어서,The method of claim 9,
    상기 선별은 상기 광고물 배포정보의 생성시각에 따라 선별됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The screening method of providing advertisements using the logistics information, characterized in that the screening is selected according to the creation time of the advertisement distribution information.
  11. 제 8 항에 있어서,The method of claim 8,
    상기 제(e)단계의 배포 완료 메시지 수신시,Upon receiving the distribution completion message of step (e),
    상기 배포 완료 메시지의 대상 배송 목록은 타 택배사에 지정된 이용자 단말기의 광고물배포목록 상에서 삭제됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The target delivery list of the distribution complete message is the advertisement providing method using the logistics information, characterized in that deleted on the advertisement distribution list of the user terminal specified in the other courier.
  12. 제 8 항에 있어서,The method of claim 8,
    상기 제(e)단계의 배포 완료 메시지 수신시,Upon receiving the distribution completion message of step (e),
    상기 배포 완료 메시지의 대상 배송 목록은 타 택배사에 지정된 이용자 단말기의 광고물배포목록 상에서 배포 완료 메시지의 입력이 제한됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The target delivery list of the distribution completion message is the advertisement providing method using the logistics information, characterized in that the input of the distribution completion message on the advertisement distribution list of the user terminal specified in the other courier company is limited.
  13. 제 1 항 내지 제 7 항 중 어느 한 항에 있어서,The method according to any one of claims 1 to 7,
    상기 제(d)단계의 배포 완료 메시지 입력은,The distribution completion message input of the (d) step is
    상기 이용자 단말기에서 수집된 위치정보와 배송목록 상의 배송지 주소와의 거리 차에 따라 제한됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The advertisement providing method using the logistics information, characterized in that limited by the distance difference between the location information collected by the user terminal and the shipping address on the shipping list.
  14. 제 1 항 내지 제 7 항 중 어느 한 항에 있어서,The method according to any one of claims 1 to 7,
    상기 제(d)단계의 배포 완료 메시지 입력은,The distribution completion message input of the (d) step is
    기입력된 배포완료 메시지와 입력되는 배포완료 메시지 각각의 입력 경과시간과 배송지 주소 사이의 거리에 따라 제한됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.Method for providing an advertisement using the logistics information, characterized in that it is limited by the distance between the input elapsed time and the delivery address of each of the input distribution completion message and the input distribution completion message.
  15. 제 1 항 내지 제 7 항 중 어느 한 항에 있어서,The method according to any one of claims 1 to 7,
    상기 (c) 단계의 광고물 배송정보의 출력은,The output of the advertisement delivery information of step (c),
    상기 이용자 휴대 단말기가 기 설정된 시간 내의 통화 및 메시지 송수신 목록과 광고물 배송정보 상의 수신자 연락처를 대비하여, 일치 정보가 존재하는 경우, 해당 광고물 배송정보를 팝업을 통해 이용자에게 제공함을 특징으로 하는 물류 정보를 이용한 광고물 제공 방법.The user portable terminal provides corresponding advertisement delivery information to the user through a pop-up when matching information exists in preparation for a call and message transmission / reception list within a preset time and a recipient contact point on the advertisement delivery information. How to provide advertising materials using information.
  16. 택배사 또는 이용자로부터 배송예정정보를 수신하여 조건별로 분류한 후, 광고물 배포 대상을 설정하여 배송 목록을 생성하는 서비스 운용 서버와;A service operation server for receiving delivery schedule information from a courier company or a user, classifying by condition, and setting a distribution target of advertisements to generate a delivery list;
    상기 서비스 운용 서버로부터 배송 목록을 수신받아 출력하고, 배포 완료 메시지를 상기 서비스 운용 서버로 전송하는 이용자 휴대 단말기를 포함하여 구성되고:And a user portable terminal receiving and outputting a delivery list from the service operation server and transmitting a distribution completion message to the service operation server:
    상기 서비스 운용 서버는,The service operation server,
    상기 이용자 휴대 단말기와 통신하는 통신모듈과;A communication module for communicating with the user portable terminal;
    상기 배송예정정보를 수신받아 날짜별로 정렬하여 저장하는 배송예정정보DB, 광고물의 종류별로 배포 지역과 배포 대상을 저장하는 광고물설정정보DB, 수취인 정보와 광고물 배포 정보를 저장하는 수취인별이력정보DB 및 택배사별 이용자 정보를 저장하는 이용자구분정보DB를 포함하여 구성되는 데이터베이스; 그리고Delivery schedule information DB for receiving the scheduled delivery information and sorting by date and storing, advertisement setting information DB for storing distribution area and distribution target for each kind of advertisement, payee history information for storing payee information and advertisement distribution information A database including a DB and a user classification information DB for storing user information for each parcel delivery company; And
    상기 배송예정정보를 상기 데이터베이스에 저장된 데이터들과 비교하여 광고물 배포 대상을 설정하고, 상기 광고물 배포 대상을 포함하는 배송목록을 생성하는 제어모듈을 포함하여 구성됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.The advertisement using the logistics information, characterized in that it comprises a control module for comparing the scheduled delivery information with the data stored in the database to set the distribution target advertisement, and generates a delivery list including the target distribution target Water supply system.
  17. 제 16 항에 있어서,The method of claim 16,
    상기 서비스 운용 서버는,The service operation server,
    광고물 배포 업체에서 설정한 설정 대상 요건에 따라, 상기 배송예정정보 중 광고물 배포 대상을 선별함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Advertisement providing system using the logistics information, characterized in that the selection of the distribution target of the advertisement delivery information, according to the set target requirements set by the advertisement distribution company.
  18. 제 17 항에 있어서,The method of claim 17,
    상기 서비스 운용 서버는,The service operation server,
    상기 배송예정정보와 수취인별이력정보DB를 비교하여 광고물 수신 거부 설정 여부에 따라 분류함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Advertisement providing system using the logistics information, characterized in that by comparing the scheduled delivery information and the payee history information DB and classified according to whether or not to reject the advertisement.
  19. 제 16 항 내지 제 18 항 중 어느 한 항에 있어서,The method according to any one of claims 16 to 18,
    상기 서비스 운용 서버는,The service operation server,
    상기 주문 정보들을 설정된 광고물 배포 대상 여부를 포함하여 이용자 별로 구분되도록 배송 목록을 생성함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Advertisement providing system using the logistics information, characterized in that for generating a distribution list to be divided by the user, including whether the order information set the target advertisement distribution.
  20. 제 19 항에 있어서,The method of claim 19,
    상기 서비스 운용 서버는,The service operation server,
    상기 이용자 휴대 단말기로부터 배포 완료 메시지를 수신받아, 수취인별로 광고물 종류 및 광고물 배포 일자를 저장함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Receiving a distribution completion message from the user portable terminal, the advertisement providing system using the logistics information, characterized in that for storing the advertisement type and advertisement distribution date for each recipient.
  21. 제 20 항에 있어서,The method of claim 20,
    상기 택배사 서버는,The courier server,
    다수로 구성되고;Consisting of a plurality;
    상기 배송예정정보는,The scheduled delivery information is
    각 택배사별로 구분된 배송 단위 지역별로 구분 분류되며;Classified by the delivery unit region divided by each courier;
    상기 이용자 단말기는 각 택배사의 배송 단위 지역별로 지정됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.The user terminal is a system for providing advertisements using logistics information, characterized in that designated by each delivery unit area of the courier.
  22. 제 21 항에 있어서,The method of claim 21,
    서로 다른 이용자 단말기에 제공되는 광고물 배포정보에 동일 수취인에 대한 동일 광고물 배포정보가 중복 포함된 경우,When advertisement distribution information provided to different user terminals includes the same advertisement distribution information for the same payee,
    상기 서비스 운용서버는,The service operation server,
    중복된 상기 광고물 배포정보 중 어느 하나만을 선별하여 제공함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Advertisement providing system using the logistics information, characterized in that for providing only one of the duplicated advertisement distribution information.
  23. 제 22 항에 있어서,The method of claim 22,
    상기 선별은 상기 광고물 배포정보의 생성시각에 따라 선별됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.The screening system using the logistics information, characterized in that the screening is selected according to the creation time of the advertisement distribution information.
  24. 제 21 항에 있어서,The method of claim 21,
    상기 서비스 운용 서버는,The service operation server,
    상기 배포 완료 메시지 수신시,Upon receiving the distribution completion message,
    상기 배포 완료 메시지의 대상 배송 목록은 타 택배사에 지정된 이용자 단말기의 광고물배포목록 상에서 배포 완료 메시지의 입력이 제한되도록 함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.The target delivery list of the distribution completion message is the advertisement providing system using the logistics information, characterized in that the input of the distribution completion message on the advertisement distribution list of the user terminal specified in the other courier company.
  25. 제 21 항에 있어서,The method of claim 21,
    상기 배포 완료 메시지 입력은,The distribution completion message input is,
    상기 이용자 단말기에서 수집된 위치정보와 배송목록 상의 배송지 주소와의 거리 차에 따라 제한됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Advertisement providing system using the logistics information, characterized in that limited by the distance difference between the location information collected from the user terminal and the shipping address on the shipping list.
  26. 제 21 항에 있어서,The method of claim 21,
    상기 배포 완료 메시지 입력은,The distribution completion message input is,
    기입력된 배포완료 메시지와 입력되는 배포완료 메시지 각각의 입력 경과시간과 배송지 주소 사이의 거리에 따라 제한됨을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.Advertisement providing system using the logistics information, characterized in that limited by the distance between the input elapsed time and the delivery address of each of the input distribution completion message and the input distribution completion message.
  27. 제 19 항에 있어서,The method of claim 19,
    상기 광고물 배송정보의 출력은,The output of the advertisement delivery information,
    상기 이용자 휴대 단말기가 기 설정된 시간 내의 통화 및 메시지 송수신 목록과 광고물 배송정보 상의 수신자 연락처를 대비하여, 일치 정보가 존재하는 경우, 해당 광고물 배송정보를 팝업을 통해 이용자에게 제공함을 특징으로 하는 물류 정보를 이용한 광고물 제공 시스템.The user portable terminal provides corresponding advertisement delivery information to the user through a pop-up when matching information exists in preparation for a call and message transmission / reception list within a preset time and a recipient contact point on the advertisement delivery information. Advertisement providing system using information.
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