CN111401964A - Advertisement putting control method, device and system - Google Patents
Advertisement putting control method, device and system Download PDFInfo
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- CN111401964A CN111401964A CN202010203494.9A CN202010203494A CN111401964A CN 111401964 A CN111401964 A CN 111401964A CN 202010203494 A CN202010203494 A CN 202010203494A CN 111401964 A CN111401964 A CN 111401964A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
The invention relates to an advertisement putting control method, device and system, wherein the method comprises the following steps: acquiring advertisement publishing information sent by an advertisement publishing party; determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type in the advertisement publishing information based on the logistics big data; determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; and controlling a target display terminal corresponding to the target identification in the advertisement display information to display the advertisement content in the advertisement display information according to the advertisement putting rule. Therefore, the display terminal and the releasing rule of the advertisement can be determined according to the releasing effect of the advertisement with the same advertisement type and the releasing area corresponding to the advertisement type, then the advertisement releasing is carried out, the advertisement content can be displayed in the time interval and the region with the good advertisement releasing effect of the advertisement type, the concerned rate of the advertisement content can be improved, and the utilization rate of the advertisement sign and the advertisement position can be further improved.
Description
Technical Field
The invention relates to the technical field of big data, in particular to an advertisement putting control method, device and system.
Background
With the development of network technology and digital economy, digital media has been slowly degraded without any data capacity support in the traditional industry, the value of traditional advertising digital media delivery is gradually replaced by the smart phone in the internet era, and the traditional media playing content above 2/3 is not the daily attention information of consumers and users, so that the accuracy of advertisement delivery is low, long-time accumulation and the impact of the internet era cause the users to lose confidence in traditional advertising digital media delivery, thereby reducing the attention rate of advertisements delivered on the digital media and further reducing the utilization rate of advertising signs and advertising positions.
Disclosure of Invention
In view of the above, an object of the present invention is to provide an advertisement placement control method, apparatus and system, so as to solve the problem in the prior art that the accuracy of advertisement placement on a digital medium is low, the attention rate of the placed advertisement is reduced, and the utilization rate of an advertisement sign and an advertisement space is reduced.
In order to achieve the purpose, the invention adopts the following technical scheme:
an advertisement placement control method comprising:
acquiring advertisement publishing information sent by an advertisement publishing party; the advertisement publishing information comprises an advertisement type;
determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type based on the logistics big data;
determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; the advertisement display information comprises advertisement content and target identification;
and controlling a target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
Further, in the advertisement delivery control method, the determining an advertisement delivery effect and an advertisement delivery area corresponding to the advertisement type based on the logistics big data includes:
acquiring delivery analysis data of the advertisement type based on the logistics big data;
determining an advertisement putting effect corresponding to the advertisement type according to the putting analysis data;
acquiring user information of which the consumption interest type is matched with the advertisement type based on the logistics big data;
and determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information.
Further, in the advertisement delivery control method, the advertisement issue information further includes: advertisement budget, advertisement quantity, advertisement duration and advertisement content;
the determining the advertisement putting rule and the advertisement display information corresponding to the advertisement publishing information according to the advertisement putting effect, the advertisement putting area and the advertisement publishing information comprises:
analyzing the advertisement budget, the advertisement quantity and the advertisement duration through a preset advertisement intelligent delivery scheduling algorithm to obtain advertisement delivery times and advertisement delivery frequency;
determining the advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
determining the target identification according to the advertisement budget, the advertisement delivery area and the position information of the display terminal acquired in advance;
and taking the advertisement content and the target identification as the advertisement display information.
Further, in the advertisement delivery control method, before determining the target identifier according to the advertisement delivery area and the position information of the display terminal acquired in advance, the method further includes:
and acquiring the position information of the display terminals, which is acquired by all the display terminals through a WIFI positioning technology and a map search engine technology.
Further, the advertisement delivery control method further includes:
acquiring audience watching images of the advertisement content transmitted by the target display terminal in real time;
analyzing the audience watching images through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjustment rule so that the target display terminal displays the advertisement content according to the advertisement putting adjustment rule;
and storing the advertisement release information and the audience number analysis information corresponding to the advertisement release information into the logistics big data.
Further, the advertisement delivery control method further includes:
acquiring an advertisement display form corresponding to the advertisement publishing information sent by the advertisement publisher;
and sending the advertisement display form to the target display terminal so that the target display terminal displays the advertisement content according to the advertisement display form.
Further, the advertisement delivery control method further includes:
acquiring a regulation and control instruction carrying a display terminal identifier;
and regulating and controlling the display terminal corresponding to the display terminal identification according to the regulating and controlling instruction.
The present invention also provides an advertisement delivery control device, including:
the acquisition module is used for acquiring advertisement release information sent by an advertisement release party; the advertisement publishing information comprises an advertisement type;
the first determining module is used for determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type based on the logistics big data;
the second determining module is used for determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; the advertisement display information comprises advertisement content and target identification;
and the control module is used for controlling the target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
Further, the advertisement delivery control device described above further includes: the device comprises an analysis module, an adjustment module and a storage module;
the acquisition module is also used for acquiring audience watching images of the advertisement content transmitted by the target display terminal in real time;
the analysis module is used for analyzing the audience watching images through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
the adjusting module is used for adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjusting rule so that the target display terminal can display the advertisement content according to the advertisement putting adjusting rule;
the storage module is used for storing the advertisement release information and the audience number analysis information corresponding to the advertisement release information into the logistics big data.
The present invention also provides an advertisement delivery control system, comprising: the system comprises a cloud server, a display terminal and a user terminal;
the display terminal and the user terminal are respectively connected with the cloud server;
the user terminal is used for acquiring advertisement release information submitted by an advertisement release party and sending the advertisement release information to the cloud server;
the cloud server is used for executing the advertisement putting control method;
and the display terminal is used for displaying the advertisement content.
A method, device and system for controlling advertisement putting obtains advertisement release information sent by an advertisement release party; determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type in the advertisement publishing information based on the logistics big data; determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; and controlling a target display terminal corresponding to the target identification in the advertisement display information to display the advertisement content in the advertisement display information according to the advertisement putting rule. Therefore, the display terminal and the releasing rule of the advertisement can be determined according to the releasing effect of the advertisement with the same advertisement type and the releasing area corresponding to the advertisement type, then the advertisement releasing is carried out, the advertisement content can be displayed in the time interval and the region with the good advertisement releasing effect of the advertisement type, the concerned rate of the advertisement content can be improved, and the utilization rate of the advertisement sign and the advertisement position can be further improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a first embodiment of an advertisement placement control method of the present invention;
FIG. 2 is a flowchart of a second embodiment of an advertisement placement control method of the present invention;
fig. 3 is a schematic structural diagram of a first embodiment of the advertisement delivery control device of the present invention;
fig. 4 is a schematic structural diagram of a second embodiment of the advertisement delivery control device according to the present invention;
fig. 5 is a schematic structural diagram of an embodiment of the advertisement placement control system of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
Fig. 1 is a flowchart of a first embodiment of an advertisement placement control method according to the present invention, and as shown in fig. 1, the advertisement placement control method of the present embodiment specifically includes the following steps:
s101, acquiring advertisement release information sent by an advertisement release party;
the advertisement publisher may provide advertisement publishing information, and the advertisement delivery control method of this embodiment needs to acquire the advertisement publishing information sent by the advertisement publisher, where the advertisement publishing information includes an advertisement type, and the advertisement type is a type of an advertisement that the advertiser wants to publish. The advertisement issuing party can directly and remotely upload advertisement issuing information to the cloud server by using a cloud computing technology so that the cloud server can analyze the advertisement issuing information.
S102, determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type in the advertisement publishing information based on the logistics big data;
through the steps, after the advertisement release information is obtained, based on the logistics big data, the advertisement release effect and the advertisement release area corresponding to the advertisement type included in the advertisement release information are determined, wherein the advertisement release effect and the advertisement release area are the release effect of the advertisement with the same type as the advertisement to be released by the advertisement release party in each time interval and the area where the address information of the person interested in the advertisement type in the big data are obtained through analysis according to the big data information stored in the logistics big data.
S103, determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information;
through the steps, after the advertisement putting effect and the advertisement putting area corresponding to the advertisement type are determined, the advertisement putting rule and the advertisement display information corresponding to the advertisement releasing information are determined according to the advertisement putting effect, the advertisement putting area and the advertisement releasing information, wherein the advertisement display information comprises the advertisement content which the advertisement releasing party wants to release and the target mark of the display terminal for displaying the advertisement content. In addition, the advertisement publishing information sent by the advertisement publishing party can also carry the identifier of the display terminal specified by the advertisement publishing party, so that the analysis can be directly carried out according to the display terminal specified by the advertisement publishing party when the advertisement putting rule and the advertisement display information are determined.
And S104, controlling the target display terminal corresponding to the target identification in the advertisement display information to display the advertisement content in the advertisement display information according to the advertisement putting rule.
Through the steps, after the advertisement putting rule and the advertisement display information are determined, the target display terminal corresponding to the target identification in the advertisement display information needs to be controlled to display the advertisement content in the advertisement display information according to the advertisement putting rule, so that the display terminal and the putting rule of the advertisement can be determined according to the putting effect of the advertisement with the same advertisement type and the putting area corresponding to the advertisement type, then the advertisement putting is carried out, and the advertisement content can be displayed in the time period and the region with the better advertisement putting effect of the advertisement type.
The advertisement putting control method of the embodiment acquires advertisement release information sent by an advertisement release party; determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type in the advertisement publishing information based on the logistics big data; determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; and controlling a target display terminal corresponding to the target identification in the advertisement display information to display the advertisement content in the advertisement display information according to the advertisement putting rule. Like this, can confirm the display terminal and the input rule of advertisement according to the input effect of the same advertisement of advertisement type and the input region that the advertisement type corresponds, then carry out advertisement input again, can make this advertising content show in the better period of time of this advertising type's advertisement input effect and region, can improve the precision of advertisement input to improve this advertising content's the rate of being concerned with, and then promote the utilization ratio of advertisement sign and advertisement position.
Fig. 2 is a flowchart of a second embodiment of the advertisement placement control method of the present invention, and as shown in fig. 2, the advertisement placement control method of the present embodiment further describes the technical solution of the present invention in more detail on the basis of the embodiment described in fig. 1.
As shown in fig. 2, the advertisement delivery control method of the present embodiment specifically includes the following steps:
s201, acquiring advertisement release information sent by an advertisement release party;
the execution process of this step is the same as the execution process of S101 shown in fig. 1, and is not described here again.
S202, acquiring advertisement putting analysis data of advertisement types in advertisement release information based on the logistics big data;
through the steps, the delivery analysis data of the advertisement type in the advertisement release information is obtained according to the big data information stored in the logistics big data. The logistics big data is stored with data of various advertisement types when the advertisements are released in different regions and different time periods, for example, image information collected by an image collecting device on a display terminal when various types of advertisements are released in different regions and different time periods is processed by using a face recognition technology, the audience number in the image information is determined, and therefore the audience number played by the advertisements of various types of advertisements in different regions and different time periods is used as releasing analysis data of the advertisements of various types of advertisements. In this embodiment, according to the advertisement type in the advertisement publishing information, the delivery analysis data matched with the advertisement type is obtained from the logistics big data.
S203, determining an advertisement putting effect corresponding to the advertisement type according to the putting analysis data;
through the steps, after the advertisement release information is obtained, the advertisement release analysis data matched with the advertisement types in the advertisement release information is obtained, the advertisement audience number of the advertisement types in each region and each time interval is analyzed according to the advertisement release analysis data, so that the advertisement release effect of the advertisement types in each region and each time interval is judged, and the advertisement release effect corresponding to the advertisement types is determined.
S204, acquiring user information with consumption interest types matched with advertisement types based on the logistics big data;
in this embodiment, the logistics big data stores user information such as item purchase records, item browsing records, and user addresses of a plurality of users, and the consumption interest types of the users can be analyzed according to the item purchase records or the item browsing records of the users, so that the users with the consumption interest types matched with the advertisement types are determined, and the user information is acquired.
S205, determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information;
through the steps, after the advertisement putting effect and the user information are determined, according to the advertisement putting effect and the address information of the user with the consumption interest type matched with the advertisement type, the address of the user interested in the advertisement of the advertisement type and the area with the better advertisement putting effect of the advertisement type can be analyzed, and by combining the address of the user and the area with the better advertisement putting effect, all areas where the address of the user is located and the area with the better advertisement putting effect and with higher overlapping degree can be divided, so that the area with the higher overlapping degree can be determined as the advertisement putting area corresponding to the advertisement type. Therefore, the advertisement putting effect of the advertisement type in the advertisement putting area can be guaranteed to be good, and more people interested in the advertisement of the advertisement type can be guaranteed.
S206, analyzing the advertisement budget, the advertisement quantity and the advertisement duration in the advertisement release information through a preset advertisement intelligent release scheduling algorithm to obtain advertisement release times and advertisement release frequency;
in this embodiment, the advertisement publishing information sent by the advertisement publisher further includes an advertisement budget, an advertisement quantity, an advertisement duration, advertisement content, and the like. The server is preset with an intelligent advertisement putting scheduling algorithm for advertisement scheduling, and the intelligent advertisement putting scheduling algorithm is utilized to analyze the advertisement budget, the advertisement quantity and the advertisement duration, so as to determine the optimal times and the optimal frequency of putting the advertisement content in the advertisement budget as the advertisement putting times and the advertisement putting frequency.
S207, determining an advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
through the steps, after the advertisement putting times and the advertisement putting frequency are obtained, according to the advertisement putting effect in which time interval the advertisement of the advertisement type is better, the advertisement putting times and the advertisement putting frequency are combined, and therefore the advertisement putting rule is determined.
S208, acquiring position information of all display terminals acquired by a WIFI positioning technology and a map search engine technology;
all display terminals in this embodiment all can be through the automatic perception of WIFI positioning technology self geographical position, can realize display terminal's accurate positioning, compare in GPS positioning technology, WIFI positioning technology cost is lower and can be applied to indoorly, fixes a position more accurately. After positioning is achieved through the WIFI positioning technology, the display terminal can determine position information of the display terminal through a map search engine technology. In this embodiment, the display terminal position information corresponding to all the display terminals needs to be acquired, where the display terminal position information of each display terminal carries an identifier of the display terminal. In addition, based on the WIFI positioning technology and the map search engine technology of the display terminal, the advertisement publisher can inquire the specific position information of the display terminal by accessing the server.
S209, determining a target identifier according to the advertisement budget, the advertisement delivery area and the position information of the display terminal acquired in advance;
through the steps, after the position information of the display terminals of all the display terminals is obtained, the identifiers of the display terminals in the advertisement delivery area can be determined according to the advertisement delivery area, and the identifiers of the display terminals applicable in the advertisement budget can be determined as target identifiers according to the advertisement budget of the advertisement publisher.
S210, taking advertisement content and target identification in the advertisement release information as advertisement display information;
through the steps, after the target identification is determined, the target identification and the advertisement content in the advertisement publishing information are used as advertisement display information.
S211, controlling a target display terminal corresponding to the target identifier to display advertisement content according to an advertisement putting rule;
through the steps, after the advertisement putting rule and the advertisement display information are determined, the target display terminal corresponding to the target identification in the advertisement display information is controlled to display the advertisement content according to the advertisement putting rule. Therefore, the display terminal and the releasing rule of the advertisement can be determined according to the releasing effect of the advertisement with the same advertisement type and the releasing area corresponding to the advertisement type, and then the advertisement releasing is carried out, so that the advertisement content can be displayed in the time interval and the region with the good advertisement releasing effect of the advertisement type.
For the display terminal, the technology of HTM L5/CSS 3 can be adopted, so that the display terminal supports various dynamic contents and interactive access contents, third-party developers are allowed to expand and develop various multimedia applications similar to APP on the mobile Internet, and the applications can be rapidly deployed on the display terminal through a centralized management interface.
In addition, the compatibility of software developed by using an Android open platform is excellent, and the software can be almost applied to all mainstream embedded hardware platforms. In this embodiment, the main playing indexes of the display terminal implemented by using the terminal playing control software are as follows: supporting the video format: MPEG-1, MPEG-2, AVI (3.11), XVID, H264, X264, DIVX, AVC, MPEG-4, MKV, flash, etc.; supporting a picture format: JPEG, PNG, GIF, BMP, etc.; support for audio formats: MP3, WMA, etc.; support office documentation: word, excel, ppt.
At present, the content displayed by the display terminal has developed from the traditional text and picture information to the direction of short animation, high-definition video and interactive program, and the server can not meet the requirement of the advertisement publisher by distributing the content by the traditional means. Therefore, in this embodiment, the server may utilize a cloud computing technology, and through CDN content acceleration, decentralized download service, cloud storage replication, online capacity expansion, and other manners, high-capacity and dynamically variable media content may be quickly distributed under a complex internet access condition, thereby solving the problems of slow transmission and limited scale capacity that a conventional information delivery system is limited by network conditions, and simultaneously, investment in terms of content storage space and bandwidth occupation may be greatly reduced, and due to the high availability of cloud storage, data is not easily lost, and security is greatly improved.
S212, obtaining audience watching images of the advertisement content transmitted by the target display terminal in real time;
through the steps, after the target display terminal displays the advertisement content according to the advertisement putting rule, the target display terminal can utilize the image acquisition device arranged on the target display terminal to acquire the audience watching images of the advertisement content in real time and send the images to the server in real time. The server needs to acquire audience viewing images of the advertisement content transmitted by the target display terminal in real time.
S213, analyzing the audience watching images through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
through the steps, after the audience watching images are obtained, analyzing all the audience watching images by using a face recognition technology, and thus obtaining audience quantity analysis information corresponding to the advertisement content. The audience quantity analysis information is the audience quantity of each display terminal playing the advertisement content in each time interval playing the advertisement content.
S214, adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjustment rule, so that the target display terminal displays advertisement content according to the advertisement putting adjustment rule;
through the steps, after the audience quantity analysis information is obtained, the audience quantity during advertisement playing can be counted by the audience quantity analysis information in time intervals, regions and content areas, the server can adjust the advertisement putting rules by the aid of the audience quantity analysis information through a mathematical analysis model, and accordingly the advertisement putting adjustment rules are obtained, the target display terminals display advertisement contents according to the advertisement putting adjustment rules, and accurate putting is achieved. In addition, the target identification can be adjusted according to the audience number analysis information, so that the target display terminal is determined again.
S215, storing the advertisement release information and audience quantity analysis information corresponding to the advertisement release information into logistics big data.
The embodiment can also store the advertisement release information and the audience quantity analysis information corresponding to the obtained advertisement release information into the logistics big data and the delivery analysis data corresponding to the advertisement types in the advertisement release information so as to be used as a basis for determining the advertisement delivery rules and the advertisement display information for the advertisement release party next time, and therefore the advertisement delivery accuracy is improved.
In this embodiment, the execution sequence between step S204 and steps S202 to S203 is not limited, and step S204 may be executed first and then steps S202 to S203, or steps S202 to S203 may be executed first and then step S204 is executed. The present embodiment does not limit the execution order of step S208 as long as step S208 is executed before step S209. The execution sequence between step S214 and step S215 is not limited in this embodiment, and step S214 may be executed first and step S215 is executed later, or step S215 may be executed first and step S214 is executed later.
Further, the advertisement delivery control method of the present embodiment may further include: acquiring an advertisement display form corresponding to advertisement release information sent by an advertisement release party; and sending the advertisement display form to the target display terminal so that the target display terminal displays the advertisement content in the advertisement display form.
Wherein, the advertisement show form includes: and (4) playing in a circulating way, inserting and timing. The server sends the advertisement display form sent by the advertisement publisher to terminal broadcast control software arranged on the display terminal so that the terminal broadcast control software controls the display form of the advertisement content.
Further, the advertisement delivery control method of the present embodiment may further include: acquiring a regulation and control instruction carrying a display terminal identifier; and regulating and controlling the display terminal corresponding to the display terminal identification according to the regulating and controlling instruction.
The advertisement issuing party or the display terminal management party can log in the server remotely and send a regulation and control instruction carrying the display terminal identification to the server, and the server controls the terminal broadcast and control software arranged on the display terminal corresponding to the display terminal identification to execute the regulation and control instruction after receiving the regulation and control instruction. Wherein the regulating instruction comprises: remote screen capture, remote brightness/volume adjustment, timing on/off, remote upgrade, and the like. Thus, remote control of each display terminal can be realized.
Furthermore, the advertisement putting control method of the embodiment can also collect audience images of the display terminal when the display terminal has no advertisement playing task, identify user information of all audiences through a face recognition technology, determine consumption interest types of all audiences according to article purchasing records and article browsing records in the user information, and determine attention types of more audiences according to the consumption interest types of all audiences, thereby controlling the display terminal to display advertisements with the advertisement types matched with the attention types, so that the audience identity can be identified, and the advertisements interested by the audiences are pushed to the audiences.
The advertisement putting control method of the embodiment can obtain advertisement putting analysis data of advertisement types and user information of which consumption interest types are matched with the advertisement types in advertisement release information based on logistics big data, determine advertisement putting effects and advertisement putting areas corresponding to the advertisement types, and further determine advertisement putting rules and advertisement display information so that target display terminals corresponding to target marks in the advertisement display information display advertisement contents according to the advertisement putting rules, and can analyze audience watching images during advertisement content playing by utilizing a face recognition technology to obtain audience quantity analysis information so as to adjust the advertisement putting rules and enable the target display terminals to display the advertisement contents according to the adjusted advertisement putting adjustment rules. Like this, can be according to the advertisement that the same advertisement of advertisement type put the effect and the advertisement type corresponds puts the region, confirm the display terminal and the input rule of advertisement, then carry out advertisement input, can make this advertisement content show in the better period of this advertisement type's advertisement input effect and region, moreover, can also feed back the input effect after advertisement input, in time adjust the input rule according to the input effect, the precision of advertisement input has been improved, thereby can improve this advertisement content by the rate of attention, and then promote the utilization ratio of advertisement sign and advertisement position.
In order to be more comprehensive, the application also provides an advertisement putting control device corresponding to the advertisement putting control method provided by the embodiment of the invention.
Fig. 3 is a schematic structural diagram of a first advertisement delivery control device according to an embodiment of the present invention, and as shown in fig. 3, the advertisement delivery control device according to the present embodiment includes: an acquisition module 101, a first determination module 102, a second determination module 103, and a control module 104.
An obtaining module 101, configured to obtain advertisement publishing information sent by an advertisement publisher; the advertisement publishing information comprises an advertisement type;
the first determining module 102 is configured to determine an advertisement delivery effect and an advertisement delivery area corresponding to an advertisement type based on the logistics big data;
the second determining module 103 is configured to determine an advertisement delivery rule and advertisement display information corresponding to advertisement delivery information according to the advertisement delivery effect, the advertisement delivery area, and the advertisement delivery information; the advertisement display information comprises advertisement content and target identification;
and the control module 104 is configured to control the target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement delivery rule.
In the advertisement delivery control apparatus of this embodiment, the obtaining module 101 obtains advertisement delivery information sent by an advertisement delivery party; the first determining module 102 determines an advertisement putting effect and an advertisement putting area corresponding to the advertisement type in the advertisement publishing information based on the logistics big data; the second determining module 103 determines an advertisement putting rule and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; the control module 104 controls the target display terminal corresponding to the target identifier in the advertisement display information to display the advertisement content in the advertisement display information according to the advertisement putting rule. Like this, can confirm the display terminal and the input rule of advertisement according to the input effect of the same advertisement of advertisement type and the input region that the advertisement type corresponds, then carry out advertisement input again, can make this advertising content show in the better period of this advertising type's advertisement input effect and region, can guarantee the precision of advertisement input, improve this advertising content's the rate of being concerned with, and then promote the utilization ratio of advertisement sign and advertisement position.
Fig. 4 is a schematic structural diagram of a second embodiment of the advertisement delivery control apparatus according to the present invention, and as shown in fig. 4, on the basis of the embodiment shown in fig. 3, the first determining module 102 is specifically configured to:
acquiring advertisement putting analysis data of advertisement types based on the logistics big data;
determining an advertisement putting effect corresponding to the advertisement type according to the putting analysis data;
acquiring user information of which the consumption interest type is matched with the advertisement type based on the logistics big data;
and determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information.
Further, the obtaining module 101 of this embodiment is further configured to obtain the position information of the display terminals, which is collected by all the display terminals through the WIFI positioning technology and the map search engine technology.
The advertisement information further includes: advertisement budget, advertisement quantity, advertisement duration and advertisement content; the second determining module 103 is specifically configured to:
analyzing the advertisement budget, the advertisement quantity and the advertisement duration through a preset advertisement intelligent delivery scheduling algorithm to obtain advertisement delivery times and advertisement delivery frequency;
determining an advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
determining a target identifier according to an advertisement budget, an advertisement delivery area and position information of a display terminal acquired in advance;
and taking the advertisement content and the target identification as advertisement display information.
Further, the advertisement delivery control apparatus of the present embodiment further includes: an analysis module 105, an adjustment module 106 and a storage module 107;
the acquisition module 101 is further configured to acquire an audience viewing image of advertisement content sent by a target display terminal in real time;
the analysis module 105 is used for analyzing the audience watching images through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
the adjusting module 106 is configured to adjust the advertisement delivery rule according to the audience quantity analysis information to obtain an advertisement delivery adjusting rule, so that the control module 104 controls the target display terminal to display the advertisement content according to the advertisement delivery adjusting rule;
the storage module 107 is configured to store the advertisement distribution information and audience quantity analysis information corresponding to the advertisement distribution information into the logistics big data.
Further, the advertisement delivery control apparatus of the present embodiment further includes: a sending module 108;
the obtaining module 101 is further configured to obtain an advertisement display form corresponding to the advertisement publishing information sent by the advertisement publishing party;
and the sending module 108 is configured to send the advertisement display form to the target display terminal, so that the target display terminal displays the advertisement content according to the advertisement display form.
Further, the obtaining module 101 of this embodiment is further configured to obtain a regulation instruction carrying the display terminal identifier;
the control module 104 is further configured to regulate and control the display terminal corresponding to the display terminal identifier according to the regulation and control instruction.
The advertisement putting controlling means of this embodiment, can be according to the putting region that the effect of the putting of the same advertisement of advertisement type and advertisement type correspond, confirm the display terminal and the putting rule of advertisement, then carry out advertisement putting again, can make this advertising content show in the better period of this advertising type's advertisement putting effect and region, furthermore, can also feed back the putting effect after the advertisement is put, in time adjust the putting rule according to the putting effect, the accuracy of advertisement putting has been improved, thereby can improve this advertising content's the rate of being concerned with, and then promote the utilization ratio of advertisement sign and advertisement position.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
In order to be more comprehensive, the application also provides an advertisement putting control system corresponding to the advertisement putting control method provided by the embodiment of the invention.
Fig. 5 is a schematic structural diagram of an advertisement delivery control system according to an embodiment of the present invention, and as shown in fig. 5, the advertisement delivery control system according to the embodiment includes a cloud server 202, a display terminal 203, and a user terminal 201;
the display terminal 203 and the user terminal 201 are respectively connected with the cloud server 202;
the user terminal 201 is configured to acquire advertisement release information submitted by an advertisement release party, and send the advertisement release information to the cloud server 202;
the cloud server 202 is configured to execute the advertisement delivery control method according to the foregoing embodiment;
and a display terminal 203 for displaying the advertisement content.
In this embodiment, the cloud server 202 may adopt an elastic Service architecture of a virtual machine technology, and by deploying a special virtual machine server cluster on an Infrastructure as a Service (IaaS), server resources may be dynamically adjusted according to a scale of a user, and a modular component may be rapidly deployed to a cloud without delay, so that a non-shutdown Service for 7 × 24 hours is implemented, which supports a large number of users, and the operation cost may be saved much compared with a conventional user self-established server manner. Therefore, consistent service experience can be provided for all users, the deployment steps of the display terminal network are simplified, and plug and play of the equipment are realized.
In the advertisement delivery control system of this embodiment, the user terminal 201 obtains the advertisement delivery information submitted by the advertisement delivery party, and sends the advertisement delivery information to the cloud server 202, and the cloud server 202 determines the advertisement delivery rule and the advertisement display information corresponding to the advertisement delivery information by using the logistics big data, so that the display terminal 203 corresponding to the target identifier in the advertisement display information displays the advertisement content according to the advertisement delivery rule. Like this, can be according to the advertising effect of the same advertisement of advertisement type and the delivery area that the advertisement type corresponds, confirm the display terminal 203 and the delivery rule of advertisement, then carry out the advertisement delivery again, can make this advertising content show in the better time slot and the region of this advertising type's advertising effect, can improve the precision of advertisement delivery to improve this advertising content's the rate of being concerned with, and then promote the utilization ratio of advertisement sign and advertisement position.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (10)
1. An advertisement placement control method, comprising:
acquiring advertisement publishing information sent by an advertisement publishing party; the advertisement publishing information comprises an advertisement type;
determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type based on the logistics big data;
determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; the advertisement display information comprises advertisement content and target identification;
and controlling a target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
2. The advertisement putting control method according to claim 1, wherein the determining of the advertisement putting effect and the advertisement putting area corresponding to the advertisement type based on the logistics big data comprises:
acquiring delivery analysis data of the advertisement type based on the logistics big data;
determining an advertisement putting effect corresponding to the advertisement type according to the putting analysis data;
acquiring user information of which the consumption interest type is matched with the advertisement type based on the logistics big data;
and determining an advertisement putting area corresponding to the advertisement type according to the advertisement putting effect and the address information in the user information.
3. The advertisement placement control method according to claim 1, wherein the advertisement release information further includes: advertisement budget, advertisement quantity, advertisement duration and advertisement content;
the determining the advertisement putting rule and the advertisement display information corresponding to the advertisement publishing information according to the advertisement putting effect, the advertisement putting area and the advertisement publishing information comprises:
analyzing the advertisement budget, the advertisement quantity and the advertisement duration through a preset advertisement intelligent delivery scheduling algorithm to obtain advertisement delivery times and advertisement delivery frequency;
determining the advertisement putting rule according to the advertisement putting times, the advertisement putting frequency and the advertisement putting effect;
determining the target identification according to the advertisement budget, the advertisement delivery area and the position information of the display terminal acquired in advance;
and taking the advertisement content and the target identification as the advertisement display information.
4. The advertisement putting control method according to claim 3, wherein before determining the target identifier according to the advertisement putting area and the display terminal position information acquired in advance, the method further comprises:
and acquiring the position information of the display terminals, which is acquired by all the display terminals through a WIFI positioning technology and a map search engine technology.
5. The advertisement placement control method according to claim 1, further comprising:
acquiring audience watching images of the advertisement content transmitted by the target display terminal in real time;
analyzing the audience watching images through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjustment rule so that the target display terminal displays the advertisement content according to the advertisement putting adjustment rule;
and storing the advertisement release information and the audience number analysis information corresponding to the advertisement release information into the logistics big data.
6. The advertisement placement control method according to claim 1, further comprising:
acquiring an advertisement display form corresponding to the advertisement publishing information sent by the advertisement publisher;
and sending the advertisement display form to the target display terminal so that the target display terminal displays the advertisement content according to the advertisement display form.
7. The advertisement placement control method according to claim 6, further comprising:
acquiring a regulation and control instruction carrying a display terminal identifier;
and regulating and controlling the display terminal corresponding to the display terminal identification according to the regulating and controlling instruction.
8. An advertisement placement control device, comprising:
the acquisition module is used for acquiring advertisement release information sent by an advertisement release party; the advertisement publishing information comprises an advertisement type;
the first determining module is used for determining an advertisement putting effect and an advertisement putting area corresponding to the advertisement type based on the logistics big data;
the second determining module is used for determining advertisement putting rules and advertisement display information corresponding to the advertisement release information according to the advertisement putting effect, the advertisement putting area and the advertisement release information; the advertisement display information comprises advertisement content and target identification;
and the control module is used for controlling the target display terminal corresponding to the target identifier to display the advertisement content according to the advertisement putting rule.
9. The advertisement placement control device according to claim 8, further comprising: the device comprises an analysis module, an adjustment module and a storage module;
the acquisition module is also used for acquiring audience watching images of the advertisement content transmitted by the target display terminal in real time;
the analysis module is used for analyzing the audience watching images through a face recognition technology to obtain audience quantity analysis information of the advertisement content;
the adjusting module is used for adjusting the advertisement putting rule according to the audience quantity analysis information to obtain an advertisement putting adjusting rule so that the target display terminal can display the advertisement content according to the advertisement putting adjusting rule;
the storage module is used for storing the advertisement release information and the audience number analysis information corresponding to the advertisement release information into the logistics big data.
10. An advertisement placement control system, comprising: the system comprises a cloud server, a display terminal and a user terminal;
the display terminal and the user terminal are respectively connected with the cloud server;
the user terminal is used for acquiring advertisement release information submitted by an advertisement release party and sending the advertisement release information to the cloud server;
the cloud server is used for executing the advertisement putting control method of any one of claims 1-7;
and the display terminal is used for displaying the advertisement content.
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