CN112686709A - Advertisement playing method, device, equipment and storage medium - Google Patents
Advertisement playing method, device, equipment and storage medium Download PDFInfo
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Abstract
The invention discloses an advertisement playing method, device, equipment and storage medium. The method comprises the following steps: after receiving the advertisement audio, if the target application in the target terminal is detected to be in the open state, the advertisement audio is played, and through the technical scheme of the invention, the advertisement playing can be inserted in the playing process of the target application, the interest of the advertisement playing is increased, the operation of a user is facilitated, the operation flow is simplified, the advertisement content is richer, the influence and effect of the advertisement content and the use experience of the user are improved, and the conversion of the advertisement is promoted.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to an advertisement playing method, device, equipment and storage medium.
Background
App ads are emerging to benefit from its carrier-the vogue of App. The universal use of hardware such as tablet computers and large-screen touch mobile phones, the liberation of flow limitation by WiFi, 4G and 5G and the brand-new interaction experience brought by an Apple company App Store ecosystem promote the substantial increase of App audiences and App developers. For App developers, a way to turn traffic back is needed, and for branded enterprises, advertising needs to migrate with the attention of consumers, so App built-in advertisements are produced as soon as possible.
However, at present, all large domestic APP advertisement platforms are mainly based on image-text structures or videos, such as start page advertisements, banner advertisements, information flow advertisements, video advertisements, point advertisements, and the like.
The advertisement forms are well known by the majority of users and have respective advantages and disadvantages, but at present, the whole domestic Internet advertisement industry does not pay much attention to and innovate the audio advertisement forms, in the digital music field, because the advertisement audio is in a mouth-broadcasting type, the marketing tendency is obvious, compared with music contents with strong rhythm and wide sound range, the auditory sense difference is obvious, and the acceptance of the users is lower. The traditional image-text or video advertisement can not meet the requirement of mobile media under the condition that the current mobile ecological flowers are all in the same place.
Disclosure of Invention
The embodiment of the invention provides an advertisement playing method, device, equipment and storage medium, which can realize the inter-cut advertisement playing in the target application playing process, increase the interest of advertisement playing and improve the use experience of users.
In a first aspect, an embodiment of the present invention provides an advertisement playing method, including:
after receiving the advertisement audio, if the target application in the target terminal is detected to be in an open state, playing the advertisement audio.
In a second aspect, an embodiment of the present invention further provides an advertisement playing apparatus, where the apparatus includes:
and the playing module is used for playing the advertisement audio if the target application in the target terminal is detected to be in an open state after the advertisement audio is received.
In a third aspect, an embodiment of the present invention further provides a computer device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the advertisement playing method according to any one of the embodiments of the present invention.
In a fourth aspect, the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the advertisement playing method according to any one of the embodiments of the present invention.
According to the embodiment of the invention, after the advertisement audio is received, if the target application in the target terminal is detected to be in the open state, the advertisement audio is played, the advertisement can be inserted and played in the playing process of the target application, the interest of advertisement playing is increased, the operation of a user is facilitated, the operation process is simplified, the advertisement content is richer, the influence and effect of the advertisement content and the use experience of the user are improved, and the conversion of the advertisement is promoted.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a flowchart of an advertisement playing method according to a first embodiment of the present invention;
FIG. 1a is a flow chart of media embedded advertisements in one embodiment of the present invention;
fig. 1b is a flowchart of detecting a state of a mobile phone according to a first embodiment of the present invention;
FIG. 1c is a flowchart of playing advertisement audio and carrying information under the condition of configuring carrying information in the first embodiment of the present invention;
FIG. 1d is a flowchart of a voice interaction process according to a first embodiment of the present invention;
FIG. 1e is a flowchart illustrating a method for obtaining advertisement audio according to an embodiment of the present invention;
FIG. 1f is a flowchart of a method for making an advertisement audio according to a first embodiment of the present invention;
fig. 2 is a schematic structural diagram of an advertisement playing device in a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a computer device in a third embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present invention, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Example one
Fig. 1 is a flowchart of an advertisement playing method provided in an embodiment of the present invention, where this embodiment is applicable to a situation of advertisement playing, and the method may be executed by an advertisement playing apparatus in an embodiment of the present invention, and the apparatus may be implemented in a software and/or hardware manner, as shown in fig. 1, the method specifically includes the following steps:
s110, after receiving the advertisement audio, if the target application in the target terminal is detected to be in the open state, playing the advertisement audio.
The target application can be an audio and video application, a news application or a reading novel application.
Illustratively, the target application is an application which needs to play audio and video.
The advertisement audio may be a custom advertisement or an advertisement generated for the platform, and if the advertisement is a custom advertisement, the advertisement may be an advertisement defined by an advertiser, that is, an audio information stream advertisement, and if the advertisement is generated for the platform, the advertisement audio may be generated for the platform according to the preference of the user, or the advertisement audio may be generated according to the location information of the user and the merchant, which is not limited in this embodiment of the present invention.
For example, the manner of generating the advertisement audio according to the location information of the user and the merchant may be to acquire the location information of the user and acquire the advertisement audio of a target merchant whose distance from the location information of the user is less than a set distance.
For example, after receiving the advertisement audio, if it is detected that the target application in the target terminal is in an open state, the implementation manner of playing the advertisement audio may be: after receiving the advertisement audio, if detecting that a target application in the target terminal is in an open state and the target application is in an unplayed state, directly playing the advertisement audio; after receiving the advertisement audio, if it is detected that the target application in the target terminal is in the open state and the target application is in the playing state, controlling the target terminal to stop playing the audio content corresponding to the target application, and playing the advertisement audio.
Optionally, the method further includes:
acquiring the carried information of the advertisement audio;
if the carried information is a video and the target terminal is detected to be in a bright screen state, controlling the target terminal to stop playing the advertisement audio and playing the video;
and if the carried information is a picture and the target terminal is detected to be in a bright screen state, controlling the target terminal to display the picture and playing the advertisement audio.
The carried information of the broadcast audio is an on-demand video, an on-demand picture or interactive voice.
The interactive voice can be played after the advertisement video is played, and can also be inserted in the middle of the advertisement video.
Optionally, the method further includes:
if the carried information is interactive voice, controlling the target terminal to play the interactive voice after playing the advertisement audio;
and if the target terminal is in a screen locking state and receives a voice instruction or a limb instruction input by a user within a preset time, controlling the target terminal to download the application program corresponding to the advertisement audio according to the voice instruction or the limb operation input by the user.
For example, the interactive voice may be to inquire whether the user agrees to download the application, or may be to inquire whether the user agrees to open an advertisement webpage, or may be to inquire whether the user needs an advertisement-related coupon, which is not limited in this embodiment of the present invention.
Optionally, the method further includes:
if the carried information is interactive voice, controlling the target terminal to play the interactive voice after playing the advertisement audio;
if the target terminal is in a bright screen state and receives a voice command or a limb command input by a user within a preset time, executing target operation according to the voice command or the limb command input by the user, wherein the target operation comprises the following steps: downloading an application program corresponding to the advertisement audio, opening a webpage corresponding to the advertisement audio, jumping to a dialing interface, displaying at least one of a number corresponding to the advertisement audio, displaying preferential information corresponding to the advertisement audio and opening a wake-up link corresponding to the advertisement audio on the dialing interface.
For example, if the target application starts microphone authorization, the target application may interact through voice, and if the target application does not start microphone authorization, the target application may interact through a limb instruction, for example, the target application may interact through shaking.
Illustratively, after the preferential information corresponding to the advertisement audio is displayed according to the voice instruction input by the user, the preferential information can be subjected to screen capture storage according to the voice instruction or the limb instruction input by the user.
Optionally, if the carried information is a video and it is detected that the target terminal is in a bright screen state, controlling the target terminal to stop playing the advertisement audio, and after the video is played, the method further includes:
and when the touch operation of the user on the closing control of the video is detected, stopping playing the video and continuing playing the audio content corresponding to the target application.
Optionally, the method further includes:
and after the advertisement audio playing is finished, continuing to play the audio content corresponding to the target application.
In a specific example, as shown in fig. 1a, the media is embedded with an advertisement audio, and after the advertisement audio is acquired and it is detected that the target application is in a playing state, a mobile phone state is detected. As shown in fig. 1b, the state of the mobile phone is determined, and the state of the mobile phone may be a screen-locked state or a screen-highlighted state. As shown in fig. 1c, determining whether to configure the carrying information, if the carrying information is configured, and if the carrying information is a video and it is detected that the target terminal is in a bright screen state, controlling the target terminal to stop playing the advertisement audio and play the video; and if the carried information is a picture and the target terminal is detected to be in a bright screen state, controlling the target terminal to display the picture and play the advertisement audio, and if the carried information is not configured, directly playing the advertisement audio. As shown in FIG. 1d, the user selects to engage in an advertisement interaction, either pan or voice response. As shown in fig. 1e, the user preference is obtained by analyzing the big data in real time, and the advertisement content is delivered according to factors such as GPS position. As shown in fig. 1f, both the advertiser and the media control and produce advertising audio through the advertising back-end.
In another specific example, after the audio advertisement is acquired, the screen locking or lighting state of the mobile phone is detected so as to judge whether the follow-up content is broadcast or not, the audio advertisement is broadcast or the follow-up content is simultaneously displayed under the condition that the interactive advertisement is not configured, a voice prompt interaction link is adopted, a user freely selects to shake or answer with voice to participate in advertisement interaction, k is communicated with a back end in real time, the advertisement content is issued by analyzing the user preference in real time through the large data of the advertisement at a service end, GPS (global positioning system) position and other factors, and an advertiser and media are controlled and made audio creativity through an advertisement background.
With the subversion of the internet to the traditional broadcasting industry, a batch of network radio stations are increasingly prevalent in recent years. Compared with the traditional advertisement putting mode with single radio station, the network radio station advertisement has a wider imagination space without doubt, and then the functions of a plurality of voice broadcast articles are aroused, and the use coverage of audio is wider.
In the traditional broadcasting field, the factors such as short detention time, narrow audience space and the like exist, and many advertisers can consider that the cost performance of the advertisements put on the radio station is not high. However, with the rapid popularization of smart phones in recent years, the value of sound has been greatly increased. Compared to traditional digital class advertising (show class, video OTV), mobile audio has advantages over cross-terminal, and this companion property is full-scene.
For example: in various scenes such as driving, commuting, housework, sports, sleeping, shopping and the like, a user can listen to an audio program by using a mobile phone. Therefore, more choices are provided for advertisement delivery, the ear economy instead of the eyeball economy is reflected to the maximum extent under the scenes, and the marketing value of the sound is amplified unprecedentedly.
What goes without the concomitant advantages is another feature of mobile audio advertisements: exclusivity.
Traditional television, newspapers, advertising including PCs, CPM is discounted. The problem with traditional digital advertisements is that the exposure is not equal to the exposure received by the audience, the television audience will go to the toilet at the advertisement time, and the Banner on the web page is also easy to be dropped by the net friend's direct PASS.
In contrast, audio advertisements have the property of being exclusive, and listeners do not miss the advertisement content while listening to the program. Mobile audio advertisements are therefore more valuable than other mobile advertisements, with exposure amounts nearly equal to the received amount, which is also the greatest advantage of sound as a companion medium.
The mobile internet almost overturns all business modes, and the overturns are fully reflected in the marketing aspect of audio advertisements. The advantages are mainly reflected in two aspects: firstly, put in effect data and can monitor, secondly through big data and user portrait realization crowd's accurate orientation. Through the whole big data analysis, the user portrait of the audience can be carried out, and the positioning can be carried out from multiple dimensions such as age, region, occupation, hobbies, habits and the like. Each user has a position to maximize the value of each advertisement.
The innovation of audio advertisements is that under the large environment of increasingly developed internet, all people are covered by smart phones, smart devices are gradually accepted and liked by people, and in the coming of the 5G era, various smart homes and mobile devices become carriers of audio interaction, so that the traditional audio advertisements are no longer suitable for users and advertisers, the advertisement form of Artificial Intelligence (AI) voice function is changing audio streaming application programs, music, novels, news, podcasts and the like are provided, and the advertising clients and audiences are commented by catching new opportunities. It embraces this development in the field of audio streaming by testing for interactive voice advertisements.
Music media, content media, news media, education media and the like can be connected with digital voice interactive advertisements, research data of foreign professional organizations show that audio advertisements are more effective than pictures and texts and video advertisements for brand implantation, brand influence is more profound, audience concentration is higher than vision, and memory retention even influences the life of a user.
Communicating with the advertising service in real time. The advertisement service integrates multiple functions of RTB real-time transaction, DMP big data analysis user preference, advertiser creativity and launching platform, media management platform and the like. The advertiser makes audio advertisement intention through putting in the platform, configures the GPS business district of trade company shop (combines the real-time GPS coordinate of user to carry out the directional propelling movement of business district scope), configures interactive mode: the method comprises the steps of downloading and opening a webpage, a telephone, a discount coupon, a deeplink and the like, and providing multi-dimensional combination analysis through a data report, so that an advertiser can know various data such as brand coverage, interaction rate, conversion rate, interaction preference and the like. The media checks the daily income settlement condition of the advertisement space through the media management platform, and the user interacts with the preference so as to iteratively cater to the user in later versions. The real-time transaction can be used for high-concurrency real-time transaction of advertisements in parallel and infinitely expanding capacity.
According to the technical scheme, after the advertisement audio is received, if the target application in the target terminal is detected to be in the open state, the advertisement audio is played, the advertisement can be inserted in the playing process of the target application, the interest of the advertisement playing is increased, the operation of a user is facilitated, the operation flow is simplified, the advertisement content is richer, the influence, the effect and the use experience of the user of the advertisement content are improved, and the conversion of the advertisement is promoted.
Example two
Fig. 2 is a schematic structural diagram of an advertisement playing device according to a second embodiment of the present invention. The present embodiment may be applicable to the case of advertisement playing, the apparatus may be implemented in a software and/or hardware manner, and the apparatus may be integrated in any device providing an advertisement playing function, as shown in fig. 2, where the advertisement playing apparatus specifically includes: and a playing module 210.
The playing module 210 is configured to, after receiving the advertisement audio, play the advertisement audio if it is detected that the target application in the target terminal is in an open state.
Optionally, the method further includes:
the acquisition module is used for acquiring the carrying information of the advertisement audio;
the first control module is used for controlling the target terminal to stop playing the advertisement audio and play the video if the carried information is the video and the target terminal is detected to be in a bright screen state;
and the second control module is used for controlling the target terminal to display the picture and play the advertisement audio if the carried information is the picture and the target terminal is detected to be in a bright screen state.
The product can execute the method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method.
According to the technical scheme, after the advertisement audio is received, if the target application in the target terminal is detected to be in the open state, the advertisement audio is played, the advertisement can be inserted in the playing process of the target application, the interest of the advertisement playing is increased, the operation of a user is facilitated, the operation flow is simplified, the advertisement content is richer, the influence, the effect and the use experience of the user of the advertisement content are improved, and the conversion of the advertisement is promoted.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a computer device in a third embodiment of the present invention. FIG. 3 illustrates a block diagram of an exemplary computer device 12 suitable for use in implementing embodiments of the present invention. The computer device 12 shown in FIG. 3 is only an example and should not impose any limitation on the scope of use or functionality of embodiments of the present invention.
As shown in FIG. 3, computer device 12 is in the form of a general purpose computing device. The components of computer device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
The system Memory 28 may include computer system readable media in the form of volatile Memory, such as Random Access Memory (RAM) 30 and/or cache Memory 32. Computer device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, and commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (a Compact disk-Read Only Memory (CD-ROM)), Digital Video disk (DVD-ROM), or other optical media may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The processing unit 16 executes various functional applications and data processing by running programs stored in the system memory 28, for example, implementing an advertisement playing method provided by an embodiment of the present invention:
after receiving the advertisement audio, if the target application in the target terminal is detected to be in an open state, playing the advertisement audio.
Example four
A fourth embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an advertisement playing method according to the embodiments of the present invention:
after receiving the advertisement audio, if the target application in the target terminal is detected to be in an open state, playing the advertisement audio.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, or the like, as well as conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of an element does not in some cases constitute a limitation on the element itself.
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. An advertisement playing method is characterized by comprising the following steps:
after receiving the advertisement audio, if the target application in the target terminal is detected to be in an open state, playing the advertisement audio.
2. The method of claim 1, further comprising:
acquiring the carried information of the advertisement audio;
if the carried information is a video and the target terminal is detected to be in a bright screen state, controlling the target terminal to stop playing the advertisement audio and playing the video;
and if the carried information is a picture and the target terminal is detected to be in a bright screen state, controlling the target terminal to display the picture and playing the advertisement audio.
3. The method of claim 2, further comprising:
if the carried information is interactive voice, controlling the target terminal to play the interactive voice after playing the advertisement audio;
and if the target terminal is in a screen locking state and receives a voice instruction or a limb instruction input by a user within a preset time, controlling the target terminal to download the application program corresponding to the advertisement audio according to the voice instruction or the limb operation input by the user.
4. The method of claim 2, further comprising:
if the carried information is interactive voice, controlling the target terminal to play the interactive voice after playing the advertisement audio;
if the target terminal is in a bright screen state and receives a voice command or a limb command input by a user within a preset time, executing target operation according to the voice command or the limb command input by the user, wherein the target operation comprises the following steps: downloading an application program corresponding to the advertisement audio, opening a webpage corresponding to the advertisement audio, jumping to a dialing interface, displaying at least one of a number corresponding to the advertisement audio, displaying preferential information corresponding to the advertisement audio and opening a wake-up link corresponding to the advertisement audio on the dialing interface.
5. The method according to claim 2, wherein if the carried information is a video and it is detected that the target terminal is in a bright screen state, controlling the target terminal to stop playing the advertisement audio, and after playing the video, further comprising:
and when the touch operation of the user on the closing control of the video is detected, stopping playing the video and continuing playing the audio content corresponding to the target application.
6. The method of claim 1, further comprising:
and after the advertisement audio playing is finished, continuing to play the audio content corresponding to the target application.
7. An advertisement playback apparatus, comprising:
and the playing module is used for playing the advertisement audio if the target application in the target terminal is detected to be in an open state after the advertisement audio is received.
8. The apparatus of claim 7, further comprising:
the acquisition module is used for acquiring the carrying information of the advertisement audio;
the first control module is used for controlling the target terminal to stop playing the advertisement audio and play the video if the carried information is the video and the target terminal is detected to be in a bright screen state;
and the second control module is used for controlling the target terminal to display the picture and play the advertisement audio if the carried information is the picture and the target terminal is detected to be in a bright screen state.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the method according to any of claims 1-6 when executing the program.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110003424.3A CN112686709A (en) | 2021-01-04 | 2021-01-04 | Advertisement playing method, device, equipment and storage medium |
Applications Claiming Priority (1)
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| CN104038473A (en) * | 2014-04-30 | 2014-09-10 | 百度在线网络技术（北京）有限公司 | Method of audio ad insertion, device, equipment and system |
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| US20160092932A1 (en) * | 2014-09-29 | 2016-03-31 | Pandora Media, Inc. | Dynamically Generated Audio in Advertisements |
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