CN104346739A - Advertising method and device - Google Patents
Advertising method and device Download PDFInfo
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- CN104346739A CN104346739A CN201310325866.5A CN201310325866A CN104346739A CN 104346739 A CN104346739 A CN 104346739A CN 201310325866 A CN201310325866 A CN 201310325866A CN 104346739 A CN104346739 A CN 104346739A
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Abstract
The invention provides an advertising method. The advertising method comprises the following steps: report information sent by a terminal device is received by a server, wherein the report information comprises unlocking operation information; the server is used for selecting corresponding advertisement for the terminal device according to the unlocking operation information; the server is used for transmitting the corresponding advertisement to the terminal device. On the other hand, the embodiment of the invention provides the server and the terminal device. According to the advertising method and the device thereof, when a user operates the terminal and caries out unlocking operation, the terminal device can be used for displaying the represented advertisement for the user; the advertisement can be conveniently represented; the interference on the user caused by the advertisement is alleviated. In addition, according to the scheme disclosed by the invention, the existing system is slightly changed; the compatibility of the system is unaffected; meanwhile, the advertising method is simple and efficient to implement.
Description
Technical field
The present invention relates to Technology of Mobile Multimedia field, specifically, the present invention relates to the method and apparatus of advertisement putting.
Background technology
In recent years, along with the develop rapidly of electronic industry and the communication technology, the new business based on data, speech, video obtains swift and violent development.The fast development of microelectric technique, computer hardware technique, makes the function of terminal become stronger day by day.Meanwhile, along with the prosperity and development of advertising market, the channel of advertiser's releasing advertisements is more and more broader, also more and more payes attention to the advertising market of exploitation terminal user.
Advertisement delivery effect is the important information that advertisement putting owner and advertisement operators are paid close attention to jointly, as having which target group in viewing advertisement actually, is generally easier to concerned etc. at what period advertisement ratio.The technology of existing acquisition advertisement delivery effect information is mainly divided into two classes: a class is the technology relying on commercial audience manual feedback, such as phone or other media survey, audient's handheld electronic information feedback device, as Chinese patent application 200910052920.7 etc.; Another kind of is analyze the technology that user selects play content, such as, in top box of digital machine, install user's switching channels information logging software, as Chinese patent application 200910080586.6 etc.
Depend on the technology of the manual feedback of commercial audience, be limited to the wish that audient coordinates feedback, and human factor is more, not easily obtain the real sample information of sufficient amount; In addition, when not understanding the relevant information of user, existing advertising platform is difficult to push its interested advertisement to user, causes advertisement not high to the hit rate of user; Meanwhile, when throwing in advertisement, whether can produce interference to user, user can or can not be caused to produce advertisement and repel psychology, be also the problem that advertisement putting business often will consider.
Summary of the invention
Object of the present invention is intended at least solve one of above-mentioned technological deficiency, the relevant information of terminal user is particularly obtained by server, push corresponding advertisement to it, effectively can solve the problem that advertisement is lower to terminal user's hit rate, the initiative of end-user browses advertisement is not high.
In order to achieve the above object, the embodiment of the present invention provides a kind of method of advertisement putting on the one hand, comprises the following steps:
Server receives the report information that terminal device sends, and wherein, described report information comprises unlocking operation information;
Described server according to described unlocking operation information, for corresponding advertisement selected by described terminal device;
Corresponding ad-delivery is given described terminal device by described server.
The embodiment of the present invention provides a kind of method of advertisement putting on the other hand, comprises the following steps:
Terminal device detects the operation of user;
When described terminal device detects the unlocking operation of user, showing corresponding advertisement when unlocking, unlocking by detecting the operation of described user in corresponding advertisement, and send report information to server, wherein, described report information comprises unlocking operation information.
The embodiment of the present invention provides a kind of server on the other hand, comprises receiver module, selects module and sending module,
Described receiver module, for receiving the report information that terminal device sends, wherein, described report information comprises unlocking operation information;
Described selection module, for according to described unlocking operation information, for corresponding advertisement selected by described terminal device;
Described sending module, for giving described terminal device by corresponding ad-delivery.
The embodiment of the present invention provides a kind of terminal device on the other hand, comprises detection module, runs module and sending module,
Described detection module, for detecting the operation of user;
Described operation module, for when the unlocking operation of user being detected, showing corresponding advertisement when unlocking, unlocking by detecting the operation of described user in corresponding advertisement;
Described sending module, for sending report information to server, wherein, described report information comprises unlocking operation information.
The method of advertisement putting provided by the invention and equipment thereof, when user operation terminal unlocks, terminal device shows the advertisement of input to user, conveniently can realize advertisement putting, reduces advertisement to the interference of user.In addition, the such scheme that the present invention proposes, very little to the change of existing system, can not the compatibility of influential system, and realize simple, efficient.
The aspect that the present invention adds and advantage will part provide in the following description, and these will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is the method flow diagram of the server side of embodiment of the present invention advertisement putting;
Fig. 2 is the example that user uses method disclosed by the invention;
Fig. 3 is the example of throwing in advertisement to user;
Fig. 4 is the method flow diagram of the end side of embodiment of the present invention advertisement putting;
Fig. 5 is the example that terminal user carries out advertisement and browses;
Fig. 6 shows a kind of system construction drawing being thrown in advertisement by mobile phone sharing service device according to the embodiment of the present invention;
Fig. 7 shows and carries out by mobile phone the process flow diagram that server throws in advertisement accumulated point exchanging according to a kind of of the embodiment of the present invention;
Fig. 8 shows a kind of process flow diagram being carried out browse advertisements by predetermined registration operation on mobile phone according to the embodiment of the present invention;
Fig. 9 shows the process flow diagram carrying out integration inquiry after browse advertisements according to the embodiment of the present invention a kind of;
Figure 10 shows the process flow diagram sending advertising message according to a kind of server of the embodiment of the present invention to terminal;
The process flow diagram that after Figure 11 shows and carries out browse advertisements according to the embodiment of the present invention a kind of, integration is downloaded;
Figure 12 shows a kind of system diagram carrying out ad-delivery according to the embodiment of the present invention;
Figure 13 shows the structural drawing of a kind of server according to the embodiment of the present invention;
Figure 14 shows the structural drawing of a kind of terminal device according to the embodiment of the present invention.
Embodiment
Be described below in detail embodiments of the invention, the example of embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.
Those skilled in the art of the present technique are appreciated that unless expressly stated, and singulative used herein " ", " one ", " " and " being somebody's turn to do " also can comprise plural form.Should be further understood that, the wording used in instructions of the present invention " comprises " and refers to existing characteristics, integer, step, operation, element and/or assembly, but does not get rid of and exist or add other features one or more, integer, step, operation, element, assembly and/or their group.Should be appreciated that, when we claim element to be " connected " or " coupling " to another element time, it can be directly connected or coupled to other elements, or also can there is intermediary element.In addition, " connection " used herein or " coupling " can comprise wireless connections or couple.Wording "and/or" used herein comprises one or more arbitrary unit listing item be associated and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, and all terms used herein (comprising technical term and scientific terminology) have the meaning identical with the general understanding of the those of ordinary skill in field belonging to the present invention.Should also be understood that those terms defined in such as general dictionary should be understood to have the meaning consistent with the meaning in the context of prior art, unless and define as here, can not explain by idealized or too formal implication.
Those skilled in the art of the present technique are appreciated that, here used " mobile phone " is also called as the form of presentation such as " terminal ", " intelligent terminal ", " terminal device ", " smart mobile phone ", it had both comprised the equipment of the wireless signal receiver only possessed without emissive ability, comprised again the reception having and can carry out two-way communication on bidirectional communication link and the equipment launching hardware.This equipment can comprise: tool is with or without honeycomb or other communication facilitiess of multi-line display; Can the PCS Personal Communications System (PCS) of combine voice and data processing, fax and/or its communication ability; The PDA(Personal Digital Assistant) of radio frequency receiver and pager, the Internet/intranet access, browser, notepad, calendar and/or GPS (GPS) receiver can be comprised; And/or comprise the conventional laptop of radio frequency receiver and/or palmtop computer or other equipment.Here used " terminal device " can be portable, can transport, be arranged in the vehicles (aviation, sea-freight and/or land), or be suitable for and/or be configured to run at local runtime and/or with distribution form any other position in the earth and/or space.Here used " terminal device " can also be communication terminal, access terminals, music/video playback terminal.Here used " terminal device " can also be PDA, MID and/or the mobile phone etc. with music/video playing function.Here used " terminal device " can also be the equipment such as intelligent television, Set Top Box.Correspondingly, " server " is the communication facilities being in opposite side corresponding to " terminal ", " terminal device ".
Fig. 1 is the method flow diagram of the server side of embodiment of the present invention advertisement putting.As shown in Figure 1, the method for advertisement putting can comprise the following steps: S110, server receive the report information that terminal device sends, and report information comprises unlocking operation information; S120, server according to unlocking operation information, for corresponding advertisement selected by terminal device; S130, server by corresponding ad-delivery to terminal device.
As a kind of embodiment, server receives the report information that terminal device sends, and can include but not limited to following any one or more information: the positional information of terminal device; The userspersonal information of terminal device; User watches the time of advertisement.
As a kind of embodiment, for corresponding advertisement selected by terminal device, comprising:
The unblock number of times M of statistics terminal device is that advertisement selected by terminal device according to unblock number of times M.
As a kind of embodiment, be that advertisement selected by terminal device according to unblock number of times M, comprise: the advertisement selecting to be numbered k, k=mod(M, N), wherein, N is total number of ads.
As a kind of embodiment, server, according to unlocking operation information, for corresponding advertisement selected by terminal device, comprising:
Server selects first kind advertising message according to positional information;
Server, according to unblock number of times M, is terminal device selection advertisement from first kind advertising message.
As a kind of embodiment, server, according to unlocking operation information, for corresponding advertisement selected by terminal device, comprising:
Server selects Equations of The Second Kind advertising message according to userspersonal information;
Server, according to unblock number of times M, is terminal device selection advertisement from Equations of The Second Kind advertising message.
In addition, furthermore, server, according to unlocking operation information, for corresponding advertisement selected by terminal device, comprising:
Server selects the 3rd series advertisements information according to positional information and/or userspersonal information;
Server, according to unblock number of times M, is terminal device selection advertisement from the 3rd series advertisements information.
From above-mentioned embodiment, the method of advertisement putting provided by the invention, when user operation terminal unlocks, server can obtain the unlocking information of user, and start advertisement putting according to unlocking information, thus achieve the effect of accurately throwing in advertisement needed for user.
As a kind of embodiment, server receives the report information of the unlocking operation that terminal device sends, can comprise: when user slide the Touch Screen of terminal device carry out unlocking screen time, server detects that the slide that terminal device sends unlocks report information, judges unlocking operation occurs terminal device.From above-mentioned embodiment, the method of advertisement putting provided by the invention, when the Touch Screen that user slides in terminal unlocks, server can obtain the unlocking information of user, and start advertisement putting according to unlocking information, thus achieve the effect of accurately throwing in advertisement needed for user.
As another kind of embodiment, server receives the report information of the unlocking operation that terminal device sends, can comprise: when user shake terminal device carry out unlocking screen time, server detects the shake unlocking operation report information that terminal device sends, and judges unlocking operation occurs terminal device.From above-mentioned embodiment, the method of advertisement putting provided by the invention, user shake terminal unlock time, server can obtain the unlocking information of user, and start advertisement putting according to unlocking information, thus achieve the effect of accurately throwing in advertisement needed for user.
As a kind of embodiment, server obtains the positional information of terminal device, can comprise: when terminal equipment configuration has navigation module, and according to the positional information of navigation module feedback, positional information is sent to server by terminal.From above-mentioned embodiment, the method for advertisement putting provided by the invention, when user operation terminal unlocks, server can obtain the positional information of user, and accurately throws in the advertisement needed for user according to positional information.
As a kind of embodiment, server statistics and the number of times of the unlocking operation on record terminal device, can comprise: when server receives the report information of the unlocking operation that terminal device sends, server is by the number of times of counter records unlocking operation.In addition, can also reset counter in the interval schedule time, again count.From above-mentioned embodiment, the method for advertisement putting provided by the invention, when user operation terminal unlocks, server can obtain the number of operations information of user, and according to number of operations information updating advertisement putting content.Such as, in some day, when user carries out first time unlocking operation, the ad data that first is gathered sends to terminal to show by server; When user carries out second time unlocking operation, the ad data that second is gathered sends to terminal to show by server.It can thus be appreciated that by the way, the method for advertisement putting provided by the invention can according to the number of operations of user for user provides required different ad contents, with the accuracy rate of the Experience Degree and advertisement putting that improve user.
As a kind of embodiment, server sends ad content according to the positional information of terminal device and/or the number of times of unlocking operation to terminal device, can comprise the steps: that server chooses the first kind ad content of correspondence position information according to the positional information of terminal device; Server chooses ad content according to the number of times of unlocking operation from first kind ad content; The ad content chosen is sent to terminal device by server.From above-mentioned embodiment, the method of advertisement putting provided by the invention, when user operation terminal unlocks, server can obtain position information and/or the number of operations information of user, and according to position information and/or number of operations information updating advertisement putting content.Such as, in some day, when user drives to sail category-A pre-determined advertisement region into, when user carries out first time unlocking operation, first ad data in category-A pre-determined advertisement region sends to terminal to show by server; When user carries out second time unlocking operation, second ad data in category-A pre-determined advertisement region sends to terminal to show by server; When user drives to sail in category-B pre-determined advertisement region, when user carries out first time unlocking operation, first ad data in category-B pre-determined advertisement region sends to terminal to show by server; When user carries out second time unlocking operation, second ad data in category-B pre-determined advertisement region sends to terminal to show by server.It can thus be appreciated that by the way, the method for advertisement putting provided by the invention can according to the position information of user and/or number of operations information for user provides required different ad contents, with the accuracy rate of the Experience Degree and advertisement putting that improve user.
As another kind of embodiment, server sends ad content according to the positional information of terminal device and/or the number of times of unlocking operation to terminal device, can comprise the steps: that server can also obtain user profile preset on terminal device when server receives the report information of the unlocking operation that terminal device sends; Server selects Equations of The Second Kind advertising message according to userspersonal information; Server, according to unblock number of times M, is terminal device selection advertisement from Equations of The Second Kind advertising message.Such as, preset user profile, can comprise one of at least following parameter: No. ID, identifying code, sex, the age, age bracket, address, point of interest, attention rate.From above-mentioned embodiment, the method of advertisement putting provided by the invention, when user operation terminal unlocks, server can obtain number of operations information and/or the user profile of user, and upgrades advertisement putting content according to the number of operations information of user and/or user profile.Such as, in some day, when user carries out first time unlocking operation, one or more of following parameter that server receiving terminal sends: No. ID, identifying code, sex, the age, age bracket, address, point of interest, attention rate, server judges according to the parameter received the ad content meeting user interest and feature, and according to user position information, send to terminal to show the data meeting user interest and feature.It can thus be appreciated that by the way, the method for advertisement putting provided by the invention can according to the number of operations information of user and/or user profile for user provides required different ad contents, with the accuracy rate of the Experience Degree and advertisement putting that improve user.
In addition, server receives the report information of the unlocking operation that terminal device sends, and can also comprise: terminal user watched the time of advertisement last time.Such as, by the time of counting user viewing advertisement, can judge that whether user is interested in this advertisement, thus determine that next time throws in the type of advertisement.
Wherein, the advertisement mentioned in above-described embodiment, includes but not limited to: video ads, such as, and picture, animation etc.; Audio advertisement, has the advertisement of specific sound effect; The advertisement that audio frequency, video combine, etc.
As shown in Figure 2, the example of the said method using the present invention to propose for user.
Such as, when user wishing to collect advertisement when unlocking, first carrying out user's registration, filling in user ID, usually, for the ease of management, need authentication of users ID whether to repeat, rewrite if repeat reminding user; When ID does not repeat, reminding user fills in userspersonal information, and userspersonal information such as includes but not limited to sex, age, area, adline interested, last user GPS information; Complete registration laggard enter homepage.When service acquisition after userspersonal information, user will be conducive to obtain advertising message.Adline interested comprises: the interest arranged when 1, user registers; 2 carry out interest collection according to information during user operation mobile phone and the point of interest obtained.Adline interested can preferentially be thrown in, and user can modify to it or reset.The GPS information of user comprises the GPS geographical location information according to active user, and this information can preferentially throw in the advertisement in current affiliated area to cellphone subscriber by Boot Server.
As shown in Figure 3, for throwing in the example of advertisement to user.Such as, by user see the ID of advertisement, the ID of registration namely, selects advertisement packet; According to advertisement packet, such as the group of advertisement shown in figure (1), advertisement group (2), advertisement group (3), search next advertisement, wherein, can search advertising message, determine the advertisement for user provides according to user's GPS information, adline interested.As a kind of embodiment, when ad content is arranged on the server, server can carry out advertisement group advertisement per hour circulation, allows user receive different advertisements as far as possible.As another kind of embodiment, when ad content is arranged in terminal, terminal can carry out advertisement group advertisement per hour circulation, allows user receive different advertisements as far as possible.Each advertisement group, the such as group of advertisement shown in figure (1), advertisement group (2), advertisement group (3), can according to special parameter, and such as user's GPS information, adline interested search advertising message.After selecting suitable advertisement for user, to user's advertisement.
As shown in Figure 4, for the embodiment of the present invention throws in the method flow diagram of advertisement, comprise the following steps: S410: terminal device detects the operation of user; S420: when terminal device detects the unlocking operation of user, shows corresponding advertisement when unlocking, and unlock by detecting the operation of user in corresponding advertisement, and send report information to server, wherein, report information comprises unlocking operation information.
In addition, as embodiments of the invention, also comprise:
The advertisement that terminal device reception server sends, wherein, the advertisement that server sends is determined according to unlocking operation information.
As embodiments of the invention, showing corresponding advertisement when unlocking, comprising:
The advertisement of display terminal this locality when unlocking, wherein, the advertisement of terminal device this locality be before reception server send and there is no the advertisement of display; Or,
The current advertisement received of display terminal when unlocking.
As a kind of embodiment, terminal device receives and the ad data of display server transmission, can comprise: when the ad data received is different from the ad data of current storage, the ad data of current storage is updated to the ad data received.
As a kind of embodiment, terminal device judges that the action type operated is unlocking operation, can comprise: when terminal device is in holding state and standby picture shows ad content, move and unlock by detecting the operation of user in corresponding advertisement eventually.
Wherein, the advertisement that terminal device is play, includes but not limited to: video ads, such as, and picture, animation etc.; Audio advertisement, has the advertisement of specific sound effect; The advertisement that audio frequency, video combine, etc.
As a kind of embodiment, the report information that terminal device sends to server, can also include but not limited to following any one or more information: the positional information of terminal device; The userspersonal information of terminal device; User watches the time of advertisement.After obtaining above-mentioned information, terminal will receive the advertisement relevant to above-mentioned information of server transmission.
As a kind of embodiment, the unlocking operation of terminal device includes but not limited to under type:
Click or the long picture pressing broadcast advertisement, rock terminal device, the specific button of touch-control, button or region, etc.
As shown in Figure 5, for terminal user carries out the example that advertisement browses.Such as, with click handset switch intend unlock time, the mobile phone being in standby black state will occur that mobile phone screen is opened, and now search the advertisement of broadcasting.When finding, the advertisement of broadcast advertisement business is such as picture and/or video; When not finding, can play the advertisement of acquiescence, such as, be the public service ads of picture and/or video.As a kind of embodiment, when user carries out sliding screen unlocking operation, terminal to server provides the GPS information of user and/or the advertising message of broadcasting.After unblock refers to and first uses power key " to light " screen, before entering homepage, remove the screen lock state of equipment.After server receives these information, carry out judging according to these information and add corresponding integration to user; Thereafter mobile phone unlocks.
Carry out judging according to these information and add corresponding integration to user can be, server judges according to following condition: active user whether by browse this advertisement and the record of integration, if obtain integration, server obtains integral number of times according to browse advertisements in N hour of Administrator, judges whether to be added to user integral.Integration be user by browse advertisements getable virtual coin, when score accumulation reaches N point (being defaulted as 10,000 point) of Operation system setting, user can pass through the exchange for ready money page (function) convertible Renminbi.The exchange rate of integration and cash can be set by operator and arrange system background.Such as, integration can be cashed the exchange rate and be set to 1 integration=0.01 yuan.User's browse advertisements (under screen lock state) and unlock screen time, client downloads the next advertisement preparing to throw in from server automatically, and at this time server can the budget of the first next advertisement of deduction automatically.When user sees advertisement, server system deducts letting it pass in advance of Current ad in advance, just likely obtains when integration is user's successful unlock screen, and specifically whether obtaining integration must judge by server.During advertisement group circulation rearrangement per hour, according to: advertisement putting rate=advertisement master budget/(throw in unit price * and throw in the time limit), wherein: advertisement putting unit price is fixing, such as:
Advertisement A: advertisement master budget=1000 yuan, throws in unit price (at every turn click)=1 yuan/time, throw in time limit=20 days, so A advertisement putting rate=1000 yuan/(1 yuan of/time * 20 days)=50 times;
Advertisement B: advertisement master budget=1000 yuan, throws in unit price (at every turn click)=1 yuan/time, throw in time limit=25 days, so B advertisement putting rate=1000 yuan/(1 yuan of/time * 25 days)=40 times;
So, can throw in from being up to lowest ordered according to advertisement putting rate.
As another kind of embodiment, if before entering homepage, after user's closing hand phone screen or mobile phone screen are closed automatically, terminal still can provide the GPS information of user and/or the advertising message of broadcasting to server; Thereafter again can unlock mobile phone.
As another kind of embodiment, after mobile phone unlocks, terminal to server provides the GPS information of user and/or the advertising message of broadcasting.
From above-mentioned embodiment, the method for advertisement putting provided by the invention, when user operation terminal unlocks, terminal device can obtain the ad data of server transmission and show, thus achieves the effect of accurately throwing in advertisement needed for user.When user operation terminal unlocks, terminal device shows the advertisement of input to user, conveniently can realize advertisement putting, reduces advertisement to the interference of user.In addition, server, by obtaining the relevant information of terminal, can provide corresponding advertisement for user, promotes the effect of advertisement putting.
Fig. 6 shows a kind of system construction drawing being thrown in advertisement by mobile phone sharing service device according to the embodiment of the present invention.As shown in Figure 6, server throws in the ad content being applicable to left side client.Then, ad content can be shared with other clients by left side client, and such as below client, also can be shared with the Web Communities such as microblogging by ad content.Then, server can obtain and process left side client and share information and the award of advertisement.Receive the client sharing ad content, such as feedback information can be sent to server by right side client.Such as, ad content is shared with below client by the communication service that left side client can be provided by mobile operator.Such as, ad content is shared with top Web Community by the network service that left side client can be provided by Internet network.
Fig. 7 shows and carries out by mobile phone the process flow diagram that server throws in advertisement accumulated point exchanging according to a kind of of the embodiment of the present invention.As shown in Figure 7, the cellphone subscriber obtaining integration can send application point redemption request by mobile phone to server, and this request comprises the information of the redeem points that user fills in.After user fills in the information of complete redeem points, submit redemption information to server.The client of server end, to after accumulated point exchanging signal auditing, provides bonus.
Fig. 8 shows a kind of process flow diagram being carried out browse advertisements by predetermined registration operation on mobile phone according to the embodiment of the present invention.As shown in Figure 8, first starting hand-set screen, now can presenting advertising content on mobile phone screen.Display advertisement can be picture, also can be video.When mobile phone detects that user carries out initialize operation, the type according to initialize operation provides corresponding ad content to user.Such as, can, by the screen that slides downwards or to the right, be set to provide CPC advertisement mode to user, wherein: CPC is the english abbreviation of " Cost Per Click ", and CPC advertisement mode refers to: often to click primary charging.Such method adds that clicking rate restriction can strengthen the difficulty of practising fraud, and netizen clicks each time and will bring real flow or potential consumer for advertiser, is one of common charge method of the country of network comparative maturity.Such as, can by the screen that upwards or left slides, be set to provide CPA advertisement mode to user, wherein: CPA is the english abbreviation of " Cost Per Action ", and CPA advertisement mode refers to: pricing mode refers to by advertisement putting actual effect, namely charging is carried out by the effective questionnaire responded or order, and do not limit spending on ads, CPA advertisement is modal a kind of advertisement form in network, and click the CPA advertisement on some websites as user after, the head of a station at this station will obtain corresponding income.After the corresponding ad content of display, mobile phone screen unlocks and is that user presents corresponding ad content.
Fig. 9 shows the process flow diagram carrying out integration inquiry after browse advertisements according to the embodiment of the present invention a kind of.As shown in Figure 9, user starts the integration inquiry application that mobile phone configures.Integration inquiry application can for user show the same day integration or by month inquiry integration.When user selects to browse integration inquiry on the same day, the same day that mobile phone acquisition server returns obtains integration Verbose Listing; When user selects by month inquiry integration, the every day on the same day that mobile phone acquisition server returns obtains integration Verbose Listing.Subsequently, mobile phone is the integration information that user shows accumulation by integration list or integration calendar form.
Figure 10 shows the process flow diagram sending advertising message according to a kind of server of the embodiment of the present invention to terminal.As shown in Figure 10, when by terminal, server detects that user is connected to internet, server can send corresponding information, such as advertising message, prize information etc. from trend terminal, the information etc. that advertiser presets.Specifically, as shown in Figure 10, when end application is opened, connect to server request, when server detects terminal network normal and successful connection, instruction is sent to terminal, the response of specifying can be performed after terminal receives instruction, such as, the various message such as the message that server sends new notice information, the advertisement of uploading, the message of propelling movement, the message of customization, user get the winning number in a bond are to terminal, can user be pointed out after terminal receives instruction, and the operation behavior of recording user, as the data statistic analysis in later stage.In addition, the advertisement distributing system of server, can arrange system manager and agent administration person two kinds of users.System manager can pass through this system releasing advertisements, comprises display advertising, video ads, and text advertisements etc.After ad distribution, send new advertising message to terminal, this message transmitting time has washability simultaneously, can be set to send immediately, also can be to send the fixed time, and this message content can be set arbitrarily by system manager or agent administration person.
The process flow diagram that after Figure 11 shows and carries out browse advertisements according to the embodiment of the present invention a kind of, integration is downloaded.As shown in figure 11, the sliding screen of user is watched advertisement and downloads APK application program.When downloading APK application program, the corresponding Download Info of server record.User enters homepage and clicks APK list, and now APK list shows.Then, client judges whether APK application program installs.If installed APK application program, user can click server and add integration; If do not install APK application program, user clicks download.
Figure 12 shows a kind of system diagram carrying out ad-delivery according to the embodiment of the present invention.As shown in figure 12, developer or user are by firewall server access services device 1, server 2 and database.Firewall server connects switch.Switch connection server 1, server 2 and database.Multimedia service is by the switch person of being developed or user's access.Firewall server also connects Reverse Proxy.
Figure 13 shows the structural drawing of a kind of server according to the embodiment of the present invention.As shown in figure 13, server 100 comprises receiver module 110, selects module 120 and sending module 130.
Specifically, the report information that receiver module 110 sends for receiving terminal device, wherein, report information comprises unlocking operation information;
Select module 120 for according to unlocking operation information, for corresponding advertisement selected by terminal device;
Sending module 130 for by corresponding ad-delivery to terminal device.
As the embodiment of above-mentioned server 100, select module 120 to select corresponding advertisement for terminal device, comprising:
Selecting module 120 for adding up the unblock number of times M of terminal device, is that advertisement selected by terminal device according to unblock number of times M.
As the embodiment of above-mentioned server 100, select module 120 to be that advertisement selected by terminal device according to unblock number of times M, comprising:
Module 120 is selected to select to be numbered the advertisement of k, k=mod(M, N), wherein, N is total number of ads.
As the embodiment of above-mentioned server 100, receiver module 110 also comprises following one or more information for the report information received:
The positional information of terminal device;
The userspersonal information of terminal device;
User watches the time of advertisement.
As the embodiment of above-mentioned server 100, select module 120 according to unlocking operation information, for corresponding advertisement selected by terminal device, comprising:
Select module 120 for selecting first kind advertising message according to positional information;
Select module 120 for according to unblock number of times M, for advertisement selected by terminal device from first kind advertising message.
As the embodiment of above-mentioned server 100, select module 120 according to unlocking operation information, for corresponding advertisement selected by terminal device, comprising:
Select module 120 for selecting Equations of The Second Kind advertising message according to userspersonal information;
Select module 120 for according to unblock number of times M, for advertisement selected by terminal device from Equations of The Second Kind advertising message.
As the embodiment of above-mentioned server 100, select module 120 according to unlocking operation information, for corresponding advertisement selected by terminal device, comprising:
Select module 120 for selecting the 3rd series advertisements information according to positional information and/or userspersonal information;
Select module 120 for according to unblock number of times M, for advertisement selected by terminal device from the 3rd series advertisements information.
Figure 14 shows the structural drawing of a kind of terminal device according to the embodiment of the present invention.As shown in figure 14, terminal device 200 comprises detection module 210, runs module 220 and sending module 230.
Specifically, detection module 210 is for detecting the operation of user;
Running module 220 for when the unlocking operation of user being detected, showing corresponding advertisement when unlocking, unlocking by detecting the operation of user in corresponding advertisement;
Sending module 230 is for sending report information to server, and wherein, report information comprises unlocking operation information.
As the embodiment of above-mentioned terminal device 200, also comprise: do not illustrate in receiver module 240(figure),
The advertisement that receiver module 240 sends for reception server, wherein, the advertisement that server sends is determined according to unlocking operation information.
As the embodiment of above-mentioned terminal device 200, showing corresponding advertisement when unlocking, comprising:
The advertisement of display terminal 200 this locality when unlocking, wherein, the advertisement of terminal device 200 this locality be before reception server send and there is no the advertisement of display; Or,
The current advertisement received of display terminal 200 when unlocking.
From above-mentioned embodiment, the equipment of advertisement putting provided by the invention, when user operation terminal unlocks, terminal device can obtain the ad data of server transmission and show, thus achieves the effect of accurately throwing in advertisement needed for user.When user operation terminal unlocks, terminal device shows the advertisement of input to user, conveniently can realize advertisement putting, reduces advertisement to the interference of user.In addition, server, by obtaining the relevant information of terminal, can provide corresponding advertisement for user, promotes the effect of advertisement putting.
Those skilled in the art of the present technique are appreciated that the present invention can relate to the equipment for performing the one or more operation in the application in operation.Equipment for required object and specialized designs and manufacture, or also can comprise the known device in multi-purpose computer, and multi-purpose computer activates or reconstructs with having storage procedure Selection within it.Such computer program can be stored in equipment (such as, computing machine) in computer-readable recording medium or be stored in and be suitable for store electrons instruction and be coupled in the medium of any type of bus respectively, computer-readable medium includes but not limited to dish (comprising floppy disk, hard disk, CD, CD-ROM and magneto-optic disk), the immediately storer (RAM) of any type, ROM (read-only memory) (ROM), electrically programmable ROM, electric erasable ROM(EPROM), electrically erasable ROM(EEPROM), flash memory, magnetic card or light card.Computer-readable recording medium comprises for be stored by the readable form of equipment (such as, computing machine) or any mechanism of transmission information.Such as, computer-readable recording medium comprise storer (RAM) immediately, ROM (read-only memory) (ROM), magnetic disk storage medium, optical storage medium, flash memory device, with electricity, light, sound or signal (such as carrier wave, infrared signal, digital signal) etc. that other form is propagated.
Those skilled in the art of the present technique are appreciated that the combination that can realize the frame in each frame in these structural drawing and/or block diagram and/or flow graph and these structural drawing and/or block diagram and/or flow graph with computer program instructions.These computer program instructions can be supplied to the processor of multi-purpose computer, special purpose computer or other programmable data disposal routes to generate machine, thus be created the method for specifying in frame for realizing structural drawing and/or block diagram and/or flow graph or multiple frame by the instruction that the processor of computing machine or other programmable data disposal routes performs.
Those skilled in the art of the present technique are appreciated that various operations, method, the step in flow process, measure, the scheme discussed in the present invention can be replaced, changes, combines or delete.Further, there is various operations, method, other steps in flow process, measure, the scheme discussed in the present invention also can be replaced, change, reset, decompose, combine or delete.Further, of the prior art have also can be replaced with the step in operation various disclosed in the present invention, method, flow process, measure, scheme, changed, reset, decomposed, combined or deleted.
Below be only some embodiments of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (16)
1. a method for advertisement putting, is characterized in that, comprises the following steps:
Server receives the report information that terminal device sends, and wherein, described report information comprises unlocking operation information;
Described server according to described unlocking operation information, for corresponding advertisement selected by described terminal device;
Corresponding ad-delivery is given described terminal device by described server.
2. the method for advertisement putting as claimed in claim 1, is characterized in that, for corresponding advertisement selected by described terminal device, comprising:
Adding up the unblock number of times M of described terminal device, is that advertisement selected by described terminal device according to unblock number of times M.
3. the method for advertisement putting as claimed in claim 2, is characterized in that, is that advertisement selected by described terminal device, comprises according to unblock number of times M:
Select the advertisement being numbered k, k=mod(M, N), wherein, N is total number of ads.
4. the method for advertisement putting as claimed in claim 2, it is characterized in that, described report information also comprises following one or more information:
The positional information of described terminal device;
The userspersonal information of described terminal device;
User watches the time of advertisement.
5. the method for advertisement putting as claimed in claim 1 or 2, it is characterized in that, described server, according to described unlocking operation information, for corresponding advertisement selected by described terminal device, comprising:
Described server selects classified advertisement information according to described positional information and/or described userspersonal information;
Described server, according to described unblock number of times M, is that advertisement selected by described terminal device from described classified advertisement information.
6. a method for advertisement putting, is characterized in that, comprises the following steps:
Terminal device detects the operation of user;
When described terminal device detects the unlocking operation of user, showing corresponding advertisement when unlocking, unlocking by detecting the operation of described user in corresponding advertisement, and send report information to server, wherein, described report information comprises unlocking operation information.
7. the method for advertisement putting as claimed in claim 6, is characterized in that, also comprise:
Described terminal device receives the advertisement that described server sends, and wherein, the advertisement that described server sends is determined according to described unlocking operation information.
8. the method for advertisement putting as claimed in claim 7, is characterized in that, showing corresponding advertisement, comprising when unlocking:
Show the advertisement of described terminal device this locality when unlocking, wherein, the advertisement of described terminal device this locality receives the advertisement that described server sends and not have display before being; Or,
The current advertisement received of described terminal device is shown when unlocking.
9. a server, is characterized in that, comprises receiver module, selects module and sending module,
Described receiver module, for receiving the report information that terminal device sends, wherein, described report information comprises unlocking operation information;
Described selection module, for according to described unlocking operation information, for corresponding advertisement selected by described terminal device;
Described sending module, for giving described terminal device by corresponding ad-delivery.
10. server as claimed in claim 9, it is characterized in that, described selection module is that corresponding advertisement selected by described terminal device, comprising:
Described selection module, for adding up the unblock number of times M of described terminal device, is that advertisement selected by described terminal device according to unblock number of times M.
11. servers as claimed in claim 10, is characterized in that, described selection module is that advertisement selected by described terminal device according to unblock number of times M, comprising:
Described selection model choice is numbered the advertisement of k, k=mod(M, N), wherein, N is total number of ads.
12. servers as claimed in claim 10, it is characterized in that, described receiver module also comprises following one or more information for the described report information received:
The positional information of described terminal device;
The userspersonal information of described terminal device;
User watches the time of advertisement.
13. servers as described in claim 9 or 10, it is characterized in that, described selection module, according to described unlocking operation information, for corresponding advertisement selected by described terminal device, comprising:
Described selection module is used for selecting classified advertisement information according to described positional information and/or described userspersonal information;
Described selection module is used for according to described unblock number of times M, is that advertisement selected by described terminal device from described classified advertisement information.
14. 1 kinds of terminal devices, is characterized in that, comprise detection module, run module and sending module,
Described detection module, for detecting the operation of user;
Described operation module, for when the unlocking operation of user being detected, showing corresponding advertisement when unlocking, unlocking by detecting the operation of described user in corresponding advertisement;
Described sending module, for sending report information to server, wherein, described report information comprises unlocking operation information.
15. terminal devices as claimed in claim 14, is characterized in that, also comprise: receiver module,
The advertisement that described receiver module sends for receiving described server, wherein, the advertisement that described server sends is determined according to described unlocking operation information.
16. terminal devices as claimed in claim 15, is characterized in that, showing corresponding advertisement, comprising when unlocking:
Show the advertisement of described terminal device this locality when unlocking, wherein, the advertisement of described terminal device this locality receives the advertisement that described server sends and not have display before being; Or,
The current advertisement received of described terminal device is shown when unlocking.
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| CN201310325866.5A CN104346739A (en) | 2013-07-30 | 2013-07-30 | Advertising method and device |
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| CN201310325866.5A CN104346739A (en) | 2013-07-30 | 2013-07-30 | Advertising method and device |
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