KR101296174B1 - Method of providing mobile commercial content for mible phone during sound event implement - Google Patents

Abstract

PURPOSE: Mobile phone advertisement contents providing method is provided to construct an advertisement market by displaying advertisement contents while a voice event is being executed. CONSTITUTION: A mobile phone input unit selects a record function (S100). A voice input event receives a voice of user, converts the voice into a text and transmits the voice as a message. A voice play event outputs the stored voice in a memory through a speaker. The mobile phone executes a voice event by displaying a recording indicator, which is a user interface, on a user screen (S110). The mobile phone controls a recording indicator region, size and location of a user screen region of prestored advertising contents (S130). [Reference numerals] (AA) Start; (BB) End; (S100) Conduct a record function; (S110) Execute a voice event; (S120) Is there an advertisement content in a memory?; (S130) Display an advertisement content during the voice event; (S140) Finish the voice event

Description

METHOOD OF PROVIDING MOBILE COMMERCIAL CONTENT FOR MIBLE PHONE DURING SOUND EVENT IMPLEMENT}

The present invention relates to a method for providing mobile advertisement content using a smart device.

As the smartphone becomes the center of the mobile industry, the conventional feature phone-based mobile communication service has undergone a major change. Smartphones do not simply function as mobile phones, but as small computers in the palm of your hand, enabling a variety of functions not previously seen. It is also possible to provide new services.

Among them, voice recording technology is particularly interesting. Voice recording technology has been implemented in smart devices in many ways. The first memo is voice recording. The recorder's functionality is built into the mobile phone. Second is voice input technology. This method takes a voice input for a keyword, interprets it or converts it into a keyword correctly, and then executes the next process by a predetermined procedure. This technology is used for several different purposes and is likely to develop in the future because it provides the user with the convenience of performing desired functions without using a keyboard interface.

Voice input technology includes (1) receiving voice input, converting it into a keyword, and then searching the data using a search engine, (2) receiving voice input, converting it into text, and sending and receiving messages; (3) the function of recognizing the user's voice input and executing the operation of the mobile phone according to the language, and (4) the function of the user and the device communicating through the voice input. (1) was released by Google Search, and (3) and (4) are the so-called Siri features that Apple announced in 2011 when it released a new version of the iPhone 4S.

On the other hand, in addition to the software installed and implemented in the smart device by default, the user can freely install various applications. Through a variety of applications that enhance the functionality of smart devices, users can experience a variety of convenience and usefulness. Voice recording technology is also expected to be used in a variety of ways by a variety of applications.

Today, smart device manufacturers base their competitive edge on the quality and reliability of operating system software. Google offers the Android operating system to manufacturers free of charge. Many of Google's gains serve as an advertising platform, so they want to distribute operating systems under their control to more users. In addition, Apple's iPhone and iPad run Google's search software, which also generates huge advertising revenue.

Manufacturers make money from selling hardware devices, and Google makes money from advertising revenue for Google, which offers free operating system software. There are two choices for vendors who build and distribute applications. One is to distribute the application for a fee, and the other is to generate revenue by combining the advertising model with the application.

The present invention focuses on a novel advertising model. In particular, how to effectively display advertising content on smart devices and how to make it less uncomfortable for users using voice recording technology, which will be spotlighted in the future, is a key issue. Despite the attractiveness of the business model, the advertising model is either too far away from the user (advertising effect) or too close to the user (high user dissatisfaction). Pull-type advertising technique that requires the user to find and view the advertising content is too low advertising effect. However, if the advertisement content is displayed on the user's device in the form of a push, the user is very unpleasant.

Preferably, there is a need for technical means for minimizing discomfort that a user may feel while screening advertisement content in a push device.

The inventor of the present invention has made efforts to solve the above problems for a long time and completed the present invention.

It is a first object of the present invention to provide a novel advertisement method for displaying advertisement content on a user screen that is resting without performing a special function in a voice recording process of a mobile phone.

In addition, a second object of the present invention is to provide a method for minimizing the discomfort and psychological rejection of a user who views advertisement content on his mobile phone.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, the present invention is:

(a) selecting, by the input means of the mobile telephone, a recording function; And

(b) displaying a recording indicator 100, which is a user interface indicating that the mobile phone is recording, on the user screen to execute a voice event, and while executing the voice event through the microphone or speaker of the mobile phone, the mobile phone is stored in memory. Any area of the recording indicator 100 area, a user screen area other than the recording indicator 100 area, and a user screen area secured by adjusting the size or position of the recording indicator area 100. And a method for providing mobile advertisement content for a mobile phone when the voice event is executed.

In addition, in the method for providing mobile advertisement content for a mobile phone when executing a voice event according to an embodiment of the present invention, the advertisement content may be any one or more of a text, a still image, and a video.

delete

delete

In addition, in the method for providing mobile advertisement content for a mobile phone when executing a voice event according to an embodiment of the present invention, the voice event of step (b) may be a voice input event.

Further, the method for providing mobile advertisement content for a mobile phone when executing a voice event according to another embodiment of the present invention, wherein the voice event of step (b) is a stored voice reproduction event.

In addition, in the method for providing mobile advertisement content for a mobile telephone when executing a voice event according to an embodiment of the present invention, the recording function includes: (1) voice memo function, (2) voice message input function, (3) voice The search function, (4) voice conversation function, and (5) voice command function may be any one.

The smart device may be any one of a smartphone, a tablet PC, and a smart TV. The present invention particularly focuses on when and how mobile advertisements are displayed on smartphones, i.e. mobile phones.

According to the present invention, it is possible to create a new profit model in a smart device environment. This demonstrates the industrial usefulness of building a new advertising market by securing a new advertising inventory of mobile advertising.

In addition, according to the present invention, since a rest space that does not function particularly on the screen, that is, an idle space on the screen is used when executing a voice event, there is an advantage that does not disturb the user's use of the device at all. Therefore, there is a remarkable effect that psychological rejection of the advertisement contents can be minimized. At the same time, because the advertising content is displayed, there is an advantage that can achieve a very excellent advertising effect.

On the other hand, even if the effects are not explicitly mentioned herein, the effects described in the following specification expected by the technical features of the present invention and its provisional effects are treated as described in the specification of the present invention.

1 is a diagram showing an example of a recording indicator 100 used in a mobile telephone.
FIG. 2 shows a screen example of a voice search of a mobile phone in which the recording indicator 100 of FIG. 1 (a) is used.
3 shows an example of display of advertisement content according to the present invention. FIG. 3 (a) shows an example in which the advertisement content is not displayed on the screen. FIG. 3 (b) shows an embodiment in which the advertisement content is displayed in the recording indicator area. 3 (c) shows an embodiment in which the advertisement content is displayed in an area other than the recording indicator area.
FIG. 4 is a diagram conceptually illustrating a screen configuration of an embodiment in which advertisement content is displayed in a recording indicator region as shown in FIG.
FIG. 5 is a diagram conceptually illustrating a screen configuration of an embodiment in which advertisement content is displayed in a region other than a recording indicator region as shown in FIG.
FIG. 6 is a diagram illustrating an example of changing positions of an area representing advertisement content and a recording indicator area by user input means according to an embodiment of the present invention.
7 is a flow diagram illustrating an overall process configuration of an advertising method according to an embodiment of the present invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

<Voice event on mobile phone>

1 illustrates an example of a recording indicator 100 displayed on a screen of a smart device used in the present invention. The recording indicator 100 is a user interface for informing a user of a recording function. When a display (icon or the like) indicating the recording function of the mobile phone is selected, the mobile phone displays such a recording indicator 100 on the screen.

The recording indicator 100 of FIG. 1A is a recording indicator when executing the voice input function of the Google Android OS. Fig. 1 (b) shows the recording indicator 100 when executing the voice memo function in the Android OS. These recording indicators 100 include a guide area 101 for displaying a voice input to a user, in which the icon 102 in the form of a microphone is usually located.

While the recording indicator 100 is displayed on the mobile phone screen, the mobile phone executes a voice event. Here, the voice event may refer to a voice input event for recording a voice generated outside the device such as a user's voice and storing the voice in the device. At this time, the device is receiving sound through the microphone. In addition, the voice event may be a voice play event for reading and playing stored voice data. At this time, the device plays sound through the speaker.

FIG. 2 shows an example of the configuration of the entire user screen 1 of the smartphone on which the recording indicator 100 of FIG. 1 (a) is displayed. The voice event in this case is a voice input event, and particularly illustrates a user screen for voice search. When searching with the mobile phone based on the text input, text is generally input into the search window 31 using the keyboard 10. At this time, the recording indicator 100 pops up on the user page 20 of the screen (1). As described above, the user is guided to execute a voice event.

In such a usage environment, the user speaks or hears the output sound. As such, the user screen does not change during the execution of the voice event. In other words, the user screen is resting as a still screen without any function without any change. Only the microphone or speaker functions are running.

The advertising model of the present invention presents a new business model by allowing new content to be read (typically advertising content) on a dead user's screen while the voice event is executing. Because the user of the mobile phone uses only his lips or ears, “visual” is playing. Even if the advertisement content is displayed on the user screen, the visual acuity is not in use, thereby preventing discomfort caused by the user.

<When and Where to Run Ad Content>

3 conceptually illustrates an execution position and a time point of the advertisement content according to the present invention. 3 (a) shows screen division in a normal voice event as described above. The user interface screen 1 and the recording indicator 100 are usually distinguished. According to an exemplary embodiment of the present invention, as shown in FIG. 3B, the advertisement content 110 may be displayed on all or a portion of the recording indicator 100 displayed on the screen. In addition, according to another exemplary embodiment of the present invention, as shown in FIG. 3C, the advertisement content 100 may be displayed in another area of the user screen 1 instead of the recording indicator 100 displayed on the screen. .

The advertising content is pre-stored in the device memory in advance in the device memory either automatically or by a user request via an application (installed in the mobile phone) providing the advertising content. The stored advertising content may be read from the memory and displayed on the screen at the same time when the recording indicator 100 is displayed on the user screen or at the same time or when the recording indicator 100 is executed. When there are two or more pieces of advertisement content, the advertisement content may be displayed on the screen in a predetermined order.

In the specification of the present invention, a smart device refers to a mobile computing device having a voice input function such as a smartphone or a tablet PC and a smart TV linked to a smartphone or a tablet PC. And the smart device of the present invention has a recording indicator.

4 illustrates a first embodiment relating to an execution position of advertisement content. The advertisement content stored in the device may be displayed in all or part of the area of the recording indicator 100 displayed on the user screen. In a preferred embodiment, to indicate that the recording function is being executed to the user, the recording display unit 140 may be placed in a portion of the recording indicator 100 area while the advertisement content is displayed. The user can rest assured that the advertisement content is being recorded at the same time.

5 illustrates a second embodiment of the execution position of the advertising content. In this embodiment, the recording indicator 100 area functions as an indicator as it is, and advertisement content previously stored in the device can be displayed in areas 120 and 130 other than the recording indicator 100.

6 suggests another embodiment. In particular, the embodiment of FIG. 6 can be optimized in the voice memo function of recording voice for a relatively long time. As shown in FIG. 6A, the recording indicator 100 may display the microphone icon 102a large and the area 110a in which the advertisement content is displayed may be displayed in a small corner of the screen. In other words, the user may indicate that there is advertisement content that can be enjoyed visually instead of boringly viewing the screen during the recording process or the playback of the recorded voice file. When the user touches the advertising content 110a and slides it inward as shown in the arrow, the device recognizes the touch input and enlarges the area 110b where the advertising content is displayed as shown in FIG. In this case, when the playing time of the corresponding advertisement content ends, or if the microphone icon 102b located in the corner is slide inward, as shown by the arrow of FIG. 6 (b), the device may change the display of the screen as shown in FIG. have.

7 shows an example of the overall process configuration of the method for displaying the advertisement content based on an embodiment of the present invention. The mobile phone is equipped with software for storing the advertisement content in the memory, updating the content, and displaying the user content on the user screen in relation to when the voice event is executed. The software may be an application that is downloaded and installed on the mobile phone, or may be software that is installed by default on the device along with the operating system.

First, the mobile phone executes a recording function (S100). Usually, the recording function can be executed by selecting a part of the user interface that indicates the recording function by icons and / or text.

Next, the mobile phone initiates a predetermined voice event (S110). In this case, the voice event may include (1) a voice input event for executing a process of receiving a user's voice and converting the voice into a text and transmitting the message as a message, and (2) a recorder or a voice memo that receives and records the user's voice. Voice input event, (3) Voice playback event to retrieve the voice stored in the memory and output it to the speaker, and (4) Input the user's voice to convert or interpret it into text and use the result as a keyword to perform the search process. Voice input event for execution, (5) Voice input event for executing voice conversation process using mobile phone and artificial intelligence program (eg Siri), (6) User's voice is inputted to recognize the control command It may be any one of a voice input event to perform a function. In addition, the recording function of the mobile phone may include any one of (a) a voice message input function, (b) a voice memo function, (c) a voice search function, (d) a voice conversation function, and (e) a voice command function. have.

When the mobile phone initiates the voice event in this way, it is determined whether there is an advertisement content stored in the memory (S120). If there is advertisement content previously stored in the memory, it is read out and displayed on the user screen (S130). In other words, the advertisement content is displayed in a certain area of the still picture that does not perform any special function or provide information other than recording while the voice event is executed. Preferably, the advertisement content may be displayed in the recording indicator area. In another embodiment, the advertisement content may be displayed in an area other than the recording indicator area. These two positions will be understood as embodiments having mutually independent effects and advantages.

The advertisement content disappears when the preset display time ends or when the voice event ends. Although commercial advertising content is illustrated in the drawings, the advertising content of the present invention may be defined as promotional or informational content. It can include both commercial and non-commercial advertising. For example, the content may be advertising content promoting participation in blood donation, donation, and the like. It may also be advertising content that promotes certain goods or services.

The advertisement content may be preferably composed of any one or more combinations of texts, symbols, still images, and videos. In the present invention, since the voice is input or output during the execution of the voice event, the advertisement content may not include sound.

Additional Embodiments

1. The advertising content stored in the internal memory of the mobile phone can be updated periodically. The advertisement content is changed automatically by an application that provides the advertisement content installed in the mobile phone or at the request of the user. At this time, the external advertisement content provider server may transmit the advertisement content and collect log information of the user. The advertisement content may be stored in the internal memory of the mobile phone, which is different for each user, by using personalized information such as gender, age, region, etc. of the user previously acquired as a variable.

2. When the advertisement content displayed on the user screen includes a link, when the advertisement content is selected during the voice event, the voice event may be terminated and the link may be accessed. In another embodiment, when the corresponding advertisement content is selected, the advertisement content may be displayed again on the device screen after the voice event ends. In addition, a purchase event may be generated according to a link included in the advertisement content and a predetermined procedure.

3. The log information about the display of the advertisement content such as the exposure number, the exposure time, the link number of the advertisement content can be recorded in the mobile phone, and the log record can be transmitted to the advertisement content provider server when the advertisement content is updated. have.

4. The advertisement content provider server may also be associated with the mobile communication company server using the corresponding log record. As a result, for example, the user terminal may be charged for the mobile communication fee by the number of exposures of the advertisement content. Preferably, credits or points can be credited to the user's account for the number of exposures or the usage fee of the mobile phone can be provided. That is, as the display event of the advertisement content on the user device increases, a business model that benefits the user is possible.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the scope of protection of the present invention can not be limited by obvious alterations or permutations of the present invention.

Claims (8)

(a) selecting, by the input means of the mobile telephone, a recording function; And
(b) displaying a recording indicator 100, which is a user interface indicating that the mobile phone is recording, on the user screen to execute a voice event, and while executing the voice event through the microphone or speaker of the mobile phone, the mobile phone is stored in memory. Any area of the recording indicator 100 area, a user screen area other than the recording indicator 100 area, and a user screen area secured by adjusting the size or position of the recording indicator area 100. Including the steps for,
The voice event is:
(1) a voice input event for converting the input voice into text and transmitting the message in a message;
(2) a voice input event as a recorder or voice memo for recording the input voice;
(3) a voice reproduction event for outputting a voice stored in the memory to the speaker;
(4) voice input event for keyword search;
(5) a voice input event for conducting a voice conversation with the mobile phone using the artificial intelligence program of the mobile phone; And
(6) A method for providing mobile advertisement content for a mobile phone when executing a voice event, which is one of a voice input event for performing a specific function by recognizing the input voice as a control command. delete delete The method of claim 1,
And the advertisement content is any one or more of text, still images, and moving images. delete delete The method of claim 1,
The recording function is any one of (1) voice memo function, (2) voice message input function, (3) voice search function, (4) voice conversation function, and (5) voice command function. How to provide mobile advertising content for mobile phones.


delete

Images