CN101399682A - Method and device for interactively publishing advertisement information with user in advertisement publishing device - Google Patents
Method and device for interactively publishing advertisement information with user in advertisement publishing device Download PDFInfo
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- CN101399682A CN101399682A CNA2007100464379A CN200710046437A CN101399682A CN 101399682 A CN101399682 A CN 101399682A CN A2007100464379 A CNA2007100464379 A CN A2007100464379A CN 200710046437 A CN200710046437 A CN 200710046437A CN 101399682 A CN101399682 A CN 101399682A
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Abstract
The invention provides a method for releasing information for an outdoor advertisement in an auxiliary way and equipment thereof. The method mainly comprises the following steps: playing advertisement information for a mobile-phone user, and information asking the user to open bluetooth function of the mobile phone; then, sending information related to the advertisement to a user mobile-phone with opened bluetooth function. Furthermore, releasing effect of the advertising activity can be analyzed according to the advertisement information sent to client. The method and the equipment realizing the method can effectively improve the effect of advertising release.
Description
Technical field
The present invention relates to computer networking technology and wireless interconnected network technology, relate in particular to auxiliary method that releases news of a kind of outdoor advertising and the equipment of realizing this method.
Background technology
Just flourish, and the web advertisement also more and more comes into one's own network as a kind of new medium.The web advertisement has with respect to other media advertisements that price is low, in fast, the reader's location set of producing effects, all advantages such as be easy to arouse attention.And the market potential of network is very big, and development speed is very fast.Therefore the web advertisement becomes an important channel of manufacturer of numerous company propaganda oneself gradually.
The carrier of the web advertisement is multimedia, hypertext format file basically, and the audient can understand more detailed information to certain interested product, makes consumer can undergo product, service and brand.This with scheme, literary composition, sound, as form, transmit the information of many sense organs, allow client such as on the spot in person as experience commodity or service, and can subscribe on the net, conclude the business and settle accounts, will strengthen the actual effect of the web advertisement more greatly.
The web advertisement is many to be carrier with the Internet, and the audient is by user terminal, computer for example, on the internet initiatively or obtain advertising message passively.In addition, the mobile phone the Internet is showing huge market potential day by day, and in the mobile phone the Internet, the user is by the mobile phone access the Internet, and then initiatively or the advertising message on the passive acquisition mobile phone the Internet.
Along with popularizing and the raising of hardware availability of the popularizing day by day of mobile phone broadband service, GPS, for example Bluetooth technology is perfect day by day, and the mobile phone model of embedded with bluetooth module is more and more, uses the user who contains bluetooth enabled cell phone also more and more.Enterprise, various group begin to utilize mobile phone to come to be oneself service as the advantage of new media, provide self influence power by mobile phone, perhaps directly create commercial value by mobile phone.Wireless data transmission of for example our mobile phone wireless online of seeing, automobile GPS, various kinds of equipment or the like.
The mobile phone the Internet can transmit advertising message cheap, in real time, efficiently.The common input mode of these advertising messages is to be distributed on each big WAP site, waits for that the visitor of website browses.Though this is modal mode, it exists very big deficiency.For example, can browse the Website page that the viewer visits the advertising message place that only limits to of these advertising messages.
Many times, need adopt more direct effective advertising message to throw in mode to the cellphone subscriber.For example: assist issuing advertisement information by existing outdoor advertising distribution apparatus and the combination of mobile phone the Internet.In present stage, there is not a kind of method of assisting to release news to realize the above-mentioned problem of mentioning by outdoor advertising equipment.In most of the cases, when the user located through the exhibition booth of subway carriage, elevator, business activity etc., the mode that adopts a kind of tradition to throw in was the loop play advertising message, the user of degree of concern can't deeperly understand to(for) advertising message.
Summary of the invention
The various deficiencies that exist based on present advertising message input mode, and the present invention is proposed, it is used to provide a kind of apparatus and method of utilizing outdoor advertising equipment and user interaction ground to carry out the advertising message input.
According to a first aspect of the invention, provide a kind of method that is used for user interaction ground issuing advertisement information in ad distribution equipment, this method mainly is achieved by following step:
Play advertisement and the information of pointing out the user to open its mobile device radio communication function, and send the ad content relevant with described advertisement with communication.In application process, the advertisement of being play is not necessarily unique, when a plurality of described advertisements are play with continuous or endless form, and the ad content relevant that correspondingly can exist the described communication of a plurality of confessions to send with advertisement.Therefore, the method for above-mentioned issuing advertisement information also comprises: select in a plurality of ad contents relevant with advertisement and ad content that the advertisement of current broadcast is complementary sends.
Preferably, in advertisement of the present invention and advertisement related content launch process, after the user receives the described ad content relevant with described advertisement with the communication transmission, can send interactive information and participate in advertisement, if the user sends interactive information, the interactive situation that described display device also can explicit user participates in.Adopt mobile phone advertisement issue outdoor advertising equipment to assist the method for issue, can effectively improve user's enthusiasm and property of participation, effectively improve the effect of advertisement putting.In order to know the input result of described advertisement or the ad content relevant with advertisement, method of the present invention can also realize the inquiry to described input result.
According to a second aspect of the invention, a kind of ad distribution equipment that is used for user interaction ground issuing advertisement information is provided, described ad distribution equipment comprises: playing device, be used to play the information that its mobile device radio communication function is opened at advertisement and drawings family, and the ad content distributing device, be used for sending the ad content relevant with described advertisement with communication.Can also comprise coalignment in the said equipment, be used for both being mated at the ad content that a plurality of ad contents relevant with advertisement are selected and the advertisement of current broadcast is complementary.Particularly, in order to send the described ad content relevant with advertisement by communication, described ad content distributing device also comprises checkout gear, is used to detect the portable terminal of opening described radio communication function of this ad distribution equipment appurtenance; Jockey is set up wireless connections with the portable terminal of the described communication function of open wireless; Wireless base station apparatus is used for sending described ad content to the portable terminal that has connected.
Preferably, ad distribution equipment of the present invention can also comprise: statistic device, be used for when described portable terminal sends described ad content, and statistics sends the number of times of described advertisement; Receiving system is used to receive the ad response information of beaming back with communication relevant with described ad content from one or more portable terminals, and this ad response information is used to represent that described one or more mobile terminal user participates in this advertisement; The ad response information processor is used for playing corresponding interactive information according to described ad response information.
In order to know the input result of described advertisement or the ad content relevant with advertisement, ad distribution equipment of the present invention can also comprise APU, it is used for the query requests according to input, and user's participation information of being preserved is carried out analyzing and processing, obtains analysis result.
The invention has the advantages that, the advertiser can be according to the method for the auxiliary issuing advertisement information of outdoor advertising provided by the invention, make full use of the display device that outdoor advertising is thrown in, targetedly by blue-tooth device to the ad related information that its advertisement users interest is provided instantaneity.Simultaneously, the advertiser can also understand the degree of concern of user to information, and analyzes advertisement delivery effect; Can provide more information to interested audient, finally reach the purpose that improves advertisement delivery effect.
Description of drawings
By reading the following detailed description of non-limiting example being done with reference to accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become.
Fig. 1 is the network topology structure schematic diagram of the application scenarios of a specific embodiment of the present invention;
Fig. 2 is for utilizing the schematic flow sheet of outdoor advertising equipment and user interaction ground releasing advertisements and advertisement related content according to the utilization of a specific embodiment of the present invention;
Fig. 3 is the device block diagram with the ad distribution equipment of user interaction ground issuing advertisement information of being used for according to a specific embodiment of the present invention;
Fig. 4 is the device block diagram according to the ad distribution equipment of a specific embodiment of the present invention reduction procedure;
Fig. 5 is the device block diagram according to the ad distribution equipment of the variation example of a specific embodiment of the present invention reduction procedure.
In the accompanying drawing, identical or the similar identical or corresponding parts of accompanying drawing sign representative.
Embodiment
Fig. 1 shows the network topology structure schematic diagram of the application scenarios of a specific embodiment of the present invention.This application scenarios is normally in the place that outdoor advertising equipment is installed, for example in subway carriage, in the elevator, hold movable exhibition booth, existing advertising equipment in these places, LCDs for example, the outdoor advertising equipment of broadcast advertisements such as light emitting diode (LED) display screen can be used to realize technical scheme of the present invention.
Server system 1 shown in Fig. 1 can perhaps, also can be divided into a plurality of parts by an independent server operation, and each part is moved by the server of a specific function.In this demonstration is that this server system 1 is divided into four parts, and situation about moving with four station servers respectively, see also Fig. 1, server system 1 is divided into display screen management server 11, ad content publisher server 12, database server 13, four parts such as statistic analysis server 14 grades, these four parts can be moved by four station servers respectively.And, as shown in the figure, by the interconnection of cable or in-house network, can carry out communication each other each other between these servers, equal swap data mutually between any two servers.
Above-mentioned server can adopt the server of various brands and configuration, for example, can adopt the server of the various models that manufacturer provided of brands such as Dell, HP, IBM, association, tide.Correspondingly, the operating system on the server also can have multiple choices, and for example, it can adopt Windows as operating system, equally also can adopt Linux, FreeBSD, Solaris or the like as operating system.
In addition, the related database of technical scheme of the present invention is the notion of a general reference, and it can be the relevant database of various forms, and is not limited to the database of certain specific format.Particularly, when using technical scheme of the present invention, can select business database, for example DB2, Oracle or the like also can select free database, for example MySQL or the like.
In described server system 1, display screen management server 11 is used to control in the above-mentioned subway carriage, in the elevator, hold the display screen 2 that movable exhibition booth etc. is located to install, for example LCDs or light emitting diode (LED) display screen.And this display screen management server 11 also mates the content that display screen 2 is play, and then the ad content relevant with the advertisement of playing is sent to ad content publisher server 12.
After described ad content publisher server 12 receives the ad content relevant by the advertisement with current broadcast after display screen management server 11 couplings, this server 12 sends to described relevant advertisements content user's mobile device in the mode of radio communication, for example, by a bluetooth dispensing device 3, described advertisement related content is sent to the user's of opened bluetooth function mobile device 4 in the mode of Bluetooth communication, this user's mobile device 4 can comprise the portable computer with Bluetooth function, mobile phone, personal digital assistant or the like.It will be appreciated by those skilled in the art that Bluetooth communication mode described herein is only used for when implementing technical scheme of the present invention, can using existing communication mode in other prior aries equally for example.For example, realize sending the relevant ad content of described and current broadcast advertisement by the WiFi communication mode to user's mobile device 4.
Database server 13 is used for storage and manages described advertisement, and the described ad content relevant with advertisement.Advertisement described herein is meant the multimedia document that is used for video, audio frequency or the two combination of broadcast on display screen 2; The ad content relevant with advertisement described herein is meant the mobile device 4 that is sent to the user with communication, and with display screen 2 on the relevant ad content of advertisement of current broadcast.Particularly, described advertisement comprises, in subway carriage, in the elevator, hold the advertisement of playing on the display screen of movable exhibition booth etc. locating, for example, the advertising film that the automobile vendor of certain brand is captured to the automobile of this brand; Correspondingly, database server 13 can be stored the advertising film correspondent advertisement related content with this brand automobile, for example, marketing activity will be taken turns holding one in the recent period by the automobile vendor of described brand, about the particular content of marketing activity, host place and hold information such as time and promptly can be used as and advertising film correspondent advertisement related content; In addition, described advertisement related content can also be based on the further introduction of described advertising film, for example the concrete model of the automobile that relates in described automotive advertising sheet and detail parameters or the like.These contents relevant with advertisement will be sent to user's mobile device 4 by communication.
It is to be used to store the information that user interaction participates in advertisement that database server 13 also has a function, when the described content relevant with advertisement was sent to user's mobile device 4 by communication after, the user can participate in advertisement according to the prompting in the received content.Still with above-mentioned automotive advertising sheet for example, for example, what the advertising film of this automobile related to is the vehicle of certain a new listing, and the ad content that this advertising film is relevant comprises the concrete introduction of this vehicle, various preparations, parameter, price or the like.These contents will send to user's mobile device 4 by blue-tooth device 3, and, the user can obtain prompting in the bluetooth information of receiving, further participate in advertisement by mobile device 4, for example, the user can carry out suggestion feedback or ballot to the preparation of the vehicle of described new listing, parameter, price or the like according to the information of receiving.This interaction sends interactive information by the user and realizes, when realizing, the interactive feedback information that the user can adopt the mode of Bluetooth communication for example will participate in advertisement is sent to described blue-tooth device 3, also can adopt the WiFi communication mode that described feedback information is sent to corresponding receiver devices, even also can carry out interaction by the form that sends the GSM note, particularly, when carrying out interaction with the form of GSM note feedback, correspondingly be provided with the short message process system (not shown) in the in-house network that described server system 1 is connected, user's feedback information is handled.The communication mode that above-mentioned various user interactions participate in advertisement can use separately, also can be multiple being used in combination in the existing communication mode in above-mentioned communication mode or the prior art.After the participation advertisement of user interaction, its feedback information, for example suggestion feedback or ballot etc., these data all are sent to database server 3 by in-house network directly or indirectly and store.
Statistic analysis server 14 is used for the various data that advertising campaign produces are carried out statistical analysis, so that the effect of institute's advertisement delivery can be judged intuitively.At first, when described ad content publisher server is sent to user's mobile device 4 with the advertisement related content in the mode of radio communication, every transmission once, statistic analysis server 14 is promptly added up the number of times that sends, thereby the advertistics at each current broadcast obtains the number of times that its relevant advertisements content is sent to user's mobile device, and this helps to understand the input situation and the advertising results situation of advertisement.Secondly, after the user participates in advertisement by described mobile device 4 so that above-mentioned various communication modes are interactive, statistic analysis server 14 can be to participating in the number of users of advertisement, user's concrete feedback opinion and voting results of user or the like carry out statistical analysis, and this helps to understand the input situation and the advertising results situation of advertisement equally.
Fig. 2 is for utilizing the schematic flow sheet of outdoor advertising equipment and user interaction ground releasing advertisements and advertisement related content according to a specific embodiment of the present invention.
Below in conjunction with network topology structure schematic diagram shown in Figure 1 and Fig. 2 the concrete steps in the described flow process are described as follows:
Step S210, the information of on described display screen 2, playing advertisement and pointing out the user to open its mobile phone bluetooth function.Wherein, the number of ads of being play is more than one, and plays in a looping fashion.The number of ads that is used for playing on display screen 2 in this hypothesis is 5, and the advertisement of current broadcast is the advertisement about a kind of new listing automobile that certain automobile vendor throws in.
Step S220, select in the relevant ad content of a plurality of and advertisement of display screen management server 11 in the database of database server 13 and ad content that the automotive advertising of current broadcast is complementary, for example, the various preparations of this automobile, parameter, price or the like.
Step S230, after display screen management server 11 matched described ad content, the ad content relevant with advertisement current broadcast that be about to match (the various preparations of this automobile, parameter, price or the like) was sent to ad content publisher server 12.
Suppose that scene is advertisement to be housed with in the subway carriage of display, after finishing above-mentioned steps, before the described display of user's process, can see and play the advertisement that described automobile vendor throws on the display screen about the new listing automobile, and, can see on this display screen that the prompting user opens the Word message of mobile phone bluetooth function.After the current automotive advertising end of message is play, display screen management server 11 will be play next advertisement according to predetermined order, on display screen, open mobile phone bluetooth function equally with the Word message prompting user, and select in the relevant ad content of a plurality of and advertisement in the database of database server 13 and ad content that the automotive advertising of current broadcast is complementary, be sent to ad content publisher server 12 again.It should be noted that, though advertisement described herein is to point out the user to open mobile phone bluetooth function on display screen with Word message, does not limit the application of other prompting modes, for example, when playing advertisement, open mobile phone bluetooth function with a section audio information indicating user.Even be near the wall the display mounting points, to open mobile phone bluetooth function with poster prompting user.Similarly, also can point out the user to adopt other means of communication, for example, the prompting user is by the WiFi acquired information of communicating by letter, perhaps by the infrared communication acquired information.Various existing wireless communication technologys all can be looked actual needs and are applied.At this still for example with comparatively ripe at present Bluetooth Communication Technology.
If the user has opened for example Bluetooth function of mobile phone of its mobile device, then carry out step S240, described ad content publisher server 12 receives the ad content relevant with advertisement that is transmitted by display screen management server 11.
Carry out step S250 then, described ad content publisher server 12 control blue-tooth devices 3, with the mobile device of Bluetooth communication mode to the user of opened bluetooth function, for example mobile phone sends the relevant ad content of advertisement described and current broadcast.This bluetooth process of transmitting comprises: the mobile phone of having opened Bluetooth function in the described Bluetooth communication mode of the blue-tooth device 3 detections institute coverage, more specifically, be to detect the described ad content distributing device 102 interior mobile phone of opening Bluetooth function 106 of about 100 meters scopes on every side in the present embodiment; Connect with the described mobile phone 106 of having opened Bluetooth function then; Then send the ad content relevant with the advertisement of current broadcast to the mobile phone that has connected.
Variation example as the method for above-mentioned issuing advertisement information, described step 210 can and be carried out not according to the step of sequencing to 250, but carry out simultaneously, particularly, play advertisement and the information of pointing out the user to open its mobile device radio communication function, and carry out simultaneously with the step of the bluetooth approach transmission ad content relevant with described advertisement.If there are a plurality of advertisements to be played, and a plurality of ad contents relevant with advertisement, then when above-mentioned steps is carried out, also carry out matching process simultaneously, by the ad content that coalignment is selected and the advertisement of current broadcast is complementary, send it to ad content distributing device, detect near the mobile phone of opening described Bluetooth function of this ad distribution equipment then based on Bluetooth technology; Connect with the described mobile phone of having opened Bluetooth function; And send described ad content to the mobile phone that has connected.These processes all can be carried out in no particular order.
Below will be by the control device block diagram that is used for the ad distribution equipment of user interaction ground issuing advertisement information shown in Figure 3, and technical scheme of the present invention is carried out more concrete description in conjunction with an embodiment.
Mainly be applicable to outdoor advertising equipment on the ordinary meaning according to the ad distribution equipment of a specific embodiment of the present invention, the liquid crystal display screen that is used for releasing advertisements that the places such as exhibition booth that it is included in the subway carriage, elevator is interior, business activity is used are provided with, light emitting diode (LED) display screen, plasma panel, projection screen or the like.
Fig. 3 shows ad distribution device according to an embodiment of the invention, and above-mentioned outdoor advertising equipment can be used for forming a kind of ad distribution equipment 3 that is used for user interaction ground issuing advertisement information.It will be appreciated by those skilled in the art that ad distribution device provided by the invention equally also can be made of independent display unit and server unit, might not depend on existing outdoor advertising equipment.As shown in Figure 3, this ad distribution equipment 3 comprises array apparatus down:
Display unit 301, it is used to play advertisement and the information of reminding the user to open the Bluetooth function of its mobile phone; Wherein, the number of ads of being play is more than one, and plays in a looping fashion.The number of ads that is used for playing on display unit 301 in this hypothesis is 5, and the advertisement of current broadcast is the advertisement about a kind of new listing automobile that certain automobile vendor throws in.
Ad content distributing device 302, this device is made of the radio communication device of ad content publisher server and control thereof usually, this radio communication device is based on Bluetooth technology in the present embodiment, sends the ad content relevant with the advertisement of being play with bluetooth approach; It will be appreciated by those skilled in the art that Bluetooth communication mode described herein is only used for when implementing technical scheme of the present invention, can using existing communication mode in other prior aries equally for example.For example, realize sending the relevant ad content of described and current broadcast advertisement by the WiFi communication mode to user's mobile device 306
Coalignment 303, this device is used to adapt to the needs of a plurality of advertisement loop play, can in a plurality of ad contents relevant, select and ad content that the advertisement of current broadcast is complementary, both be mated and the ad content relevant with the advertisement of current broadcast is sent to described ad content distributing device 302 with advertisement.
Storage device 304, this device are used to store the database that comprises described advertisement and the ad content relevant with advertisement.Advertisement described herein is meant the multimedia document of the video, audio frequency or the two combination that are used for playing on display unit; The ad content relevant with advertisement described herein is meant the mobile device that is sent to the user with communication, and with display unit on the relevant ad content of advertisement of current broadcast.Particularly, described advertisement comprises, in subway carriage, in the elevator, hold the advertisement of playing on the display screen of movable exhibition booth etc. locating, for example, the advertising film that the automobile vendor of certain brand is captured to the automobile of this brand; Correspondingly, storage device 304 can be stored the advertising film correspondent advertisement related content with this brand automobile, for example, marketing activity will be taken turns holding one in the recent period by the automobile vendor of described brand, about the particular content of marketing activity, host place and hold information such as time and promptly can be used as and advertising film correspondent advertisement related content; In addition, described advertisement related content can also be based on the further introduction of described advertising film, for example the concrete model of the automobile that relates in described automotive advertising sheet and detail parameters or the like.These contents relevant with advertisement will be sent to user's mobile device 306 by communication.
It is to be used to store the information that user interaction participates in advertisement that storage device 304 also has a function, when the described content relevant with advertisement was sent to user's mobile device 306 by communication after, the user can participate in advertisement according to the prompting in the received content.Still with above-mentioned automotive advertising sheet for example, for example, what the advertising film of this automobile related to is the vehicle of certain a new listing, and the ad content that this advertising film is relevant comprises the concrete introduction of this vehicle, various preparations, parameter, price or the like.These contents will send to user's mobile device 306 by ad content distributing device 302, and, the user can obtain prompting in the bluetooth information of receiving, further participate in advertisement by mobile device 306, for example, the user can carry out suggestion feedback or ballot to the preparation of the vehicle of described new listing, parameter, price or the like according to the information of receiving.This interaction sends interactive information by the user and realizes, when realizing, described ad distribution equipment and specific radio receiver are used, the interactive feedback information that the user can adopt the mode of Bluetooth communication for example will participate in advertisement is sent to described radio receiver, it is the bluetooth receiving system, also can adopt the WiFi communication mode described feedback information to be sent to the receiving system that adapts with the WiFi technology, even also can carry out interaction by the form that sends the GSM note, particularly, when carrying out interaction with the form of GSM note feedback, described ad distribution device need be connected with corresponding short message process system (not shown) and under this short message process system cooperation, user's feedback information handled by in-house network.The communication mode that above-mentioned various user interactions participate in advertisement can use separately, also can be multiple being used in combination in the existing communication mode in above-mentioned communication mode or the prior art.After user interaction ground participates in advertisement, its feedback information, for example suggestion feedback or ballot etc., these data all are sent to storage device 304 by in-house network directly or indirectly and store.
Particularly, in order to realize sending the ad content relevant by Bluetooth technology with the advertisement of current broadcast to user's mobile device 306, described ad content distributing device 302 also comprises array apparatus (not shown) down: checkout gear, be used to detect that (this scope is decided on the effective propagation path of Bluetooth communication mode in about 100 meters around this ad content distributing device, the nominal range of Bluetooth communication mode is 100 meters in principle, and in fact common effective propagation path is about 10 meters) opened the user's of Bluetooth function mobile device 306; Jockey is used for setting up bluetooth with the described mobile device 306 of having opened Bluetooth function and is connected; The bluetooth dispensing device is used for sending described ad content to the mobile device 306 that has connected.
As previously mentioned, the user can obtain prompting in the ad content of receiving by communication relevant with advertisement, further participate in advertisement by mobile device 306, this interaction sends interactive information by the user and realizes, when realizing, described ad distribution equipment comprises a radio receiver, for example the bluetooth receiving system.When the user according to described ad content in relevant prompting, during with described mobile device 306 transmissions and advertisement or the corresponding feedback information of advertisement related content, by above-mentioned radio receiver, bluetooth receiving system for example, receive this feedback information, and it is stored in the storage device 304.
In addition, by the GSM note advertisement or the ad content relevant with advertisement are carried out also should comprising the short message process system (not shown) in the ad distribution equipment under the situation of interactive feedback, the note of user feedback is handled the user.Particularly, comprising:
Note receiving system (not shown), be used to receive the ad response information of beaming back with note relevant with described ad content from one or more user mobile phones 306, this ad response information is used to represent that described one or more user mobile phone 306 participates in this advertisement; And this receiving system can match with above-mentioned statistical analysis device 305, be used for the described ad content relevant ad response information with communication transmission of statistical analysis from one or more user mobile phones 306, for example, the number of users that participates in message interactive is carried out statistical analysis, perhaps, suggestion or the voting results etc. of user by note feedback are carried out statistical analysis.
Ad response information processor (not shown), this processing unit can match with above-mentioned display unit 301, plays corresponding interactive information according to the above-mentioned ad response information relevant with ad content.
The above-mentioned statistical analysis device 305 that this ad distribution equipment is comprised can carry out statistical analysis to described ad response information, participates in information to obtain the user relevant with this advertisement.Particularly, this user participate in information can comprise in the following each or appoint multinomial: the number of users that participates in this advertisement; Select the number of users of each option of selective problems in the described ad content; Participate in the user's of this advertisement feedback opinion.Described user participates in information and is stored in the database of above-mentioned storage device 304 as statistic analysis result.
Statistical analysis device 305, this device are used for the transmission number of times of the described ad content distributing device of statistical analysis 302 ad content relevant with advertisement current broadcast that sent.Statistical analysis device 305 is used for the various data that advertising campaign produces are carried out statistical analysis, so that the effect of institute's advertisement delivery can be judged intuitively.At first, when described ad content distributing device 302 is sent to user's mobile device 306 with the advertisement related content in the mode of radio communication, every transmission once, statistical analysis device 305 is promptly added up the number of times that sends, thereby be sent to the number of times of user's mobile device 306 at its relevant ad content of the advertistics of each current broadcast, this helps to understand the input situation and the advertising results situation of advertisement.Secondly, after the user participates in advertisement by described mobile device 306 so that above-mentioned various communication modes are interactive, statistical analysis device 305 can be to participating in the number of users of advertisement, user's concrete feedback opinion and voting results of user or the like carry out statistical analysis, and this helps to understand the input situation and the advertising results situation of advertisement equally
For the various data that produce in the advertising campaign are carried out statistical analysis, so that the effect of institute's advertisement delivery can be judged intuitively.Statistical analysis device 305 in the ad distribution equipment that present embodiment provides can be inquired about the statistic analysis result that storage device 304 is stored, to obtain the input effect of described advertisement or the ad content relevant with advertisement.According to the query requests of input, user's participation information of preserving in 305 pairs of databases 304 of this statistical analysis device is carried out analyzing and processing, obtains analysis result.
A reduction procedure as the embodiment of the invention does not comprise the statistical analysis device in the described ad distribution equipment.This ad distribution equipment 3 ' as shown in Figure 4, it is mainly by display unit 301 ', ad content distributing device 302 ', coalignment 303 ', and storage device 304 ' is formed.
In the ad distribution equipment of this simplified embodiment, the function that above-mentioned each device can be finished is identical with embodiment 1.
In addition, change in the example this ad distribution equipment 3 at one of this embodiment " the device block diagram as shown in Figure 5, wherein only comprise:
Display unit 301 ", it is used to play advertisement and the information of reminding the user to open the Bluetooth function of its mobile phone;
Ad content distributing device 302 ", this installs based on Bluetooth technology, sends the ad content relevant with the advertisement of being play with bluetooth approach;
Coalignment 303 "; this device is used to adapt to the needs of a plurality of advertisement loop play; can select in a plurality of ad contents relevant with advertisement and ad content that the advertisement of current broadcast is complementary; both are mated and will the ad content relevant with the advertisement of current broadcast be sent to described ad content distributing device 302 ", and, described coalignment 303 " in be integrated with storage device, this device is used to store the database that comprises described advertisement and the ad content relevant with advertisement.
Based on the ad distribution equipment that the foregoing description provided, can realize utilizing the method for this equipment and user interaction ground issuing advertisement information.
See also the control device block diagram that is used for the ad distribution equipment of user interaction ground issuing advertisement information shown in Figure 3, on described display unit 301, play advertisement and information that the prompting user opens its mobile phone bluetooth function.Wherein, the number of ads of being play is more than one, and plays in a looping fashion.The advertisement of described broadcast is corresponding with specific ad content separately, and this specific ad content can send to user's mobile phone by the bluetooth dispensing device.
The above-mentioned advertisement that is used for playing and be used to send be stored in the database of storage device 304 with the corresponding ad content of particular advertisement content, by the ad content of selecting in the relevant ad content of a plurality of and advertisement of coalignment 303 in described database and the advertisement of current broadcast is complementary, send it to ad content distributing device 302, in order to sending it to the mobile device 306 of opening Bluetooth function based on Bluetooth technology.
As user during, can see in progress advertisement, and the prompting user opens the Word message of mobile phone bluetooth function through described display unit 301.After current advertisement finishes to play, to play next advertisement according to predetermined order, the prompting user opens mobile phone bluetooth function on display screen equally, simultaneously, select in the relevant ad content of a plurality of and advertisement of coalignment 303 in the database of storage device 304 and ad content that current broadcast advertisement is complementary, be sent to ad content distributing device 302 again based on Bluetooth technology.
The described ad content that is sent to ad content distributing device 302 will be sent to user's mobile device by the Bluetooth communication mode, this bluetooth process of transmitting comprises: detect the mobile device of having opened Bluetooth function in the described Bluetooth communication mode institute coverage, more specifically, be that (this scope is decided on the effective propagation path of Bluetooth communication mode in about 100 meters scopes around the described ad content distributing device 302 of detection in the present embodiment, the nominal range of Bluetooth communication mode is 100 meters in principle, and in fact common effective propagation path is about 10 meters) the mobile device of opening Bluetooth function 306; Connect with the described mobile phone 306 of having opened Bluetooth function then; Then send the ad content relevant with the advertisement of current broadcast to the described mobile device that has connected.
In order to increase the interactive and enthusiasm that the user participates in advertisement, when by Bluetooth function when above-mentioned mobile phone sends described ad content, the number of times of the 305 pairs of described ad contents that send of statistical analysis device in this advertisement broadcast equipment is added up, and it is participated in information as the user plays on display unit 301.
In addition, after the user receives the described ad content relevant with current broadcast advertisement on the display unit 301 that sends with bluetooth approach, can further use mobile device 306 to send interactive information and participate in advertisement, if the user sends interactive information, the interactive situation that also can explicit user on the described display unit 301 participates in.This interaction situation comprises in the following or appoints multinomial: the interactive information itself that described user sends by mobile device 306; Participate in the number of users of this advertisement; Select the number of users of each option of selective problems in the described ad content; Participate in the user's of this advertisement feedback opinion.Enthusiasm and property of participation that this can effectively improve the user equally effectively improve the effect of advertisement putting.
Said process can be divided into following steps particularly: at first, by with the described ad content relevant ad response information with short message mode beamed back of receiving system (not shown) reception from one or more mobile device users, this ad response information is used to represent that described one or more mobile device user participates in this advertisement; Then, ad response information processor (not shown) is play corresponding interactive information according to described ad response information on described liquid crystal display screen; Repeat above-mentioned steps, play until described advertisement and finish.
Above-mentioned ad response information can be stored in the database of above-mentioned storage device 304 equally, and, this ad response information also can be carried out statistical analysis by above-mentioned statistical analysis device 305, be used to judge for example advertisement delivery effect, and, as mentioned above, can also be used on described LCDs, playing, further increase user's interactive and enthusiasm.
Particularly, statistical analysis device 305 can be from described ad response information statistical analysis and obtain the following user relevant and participate in information with this advertisement: the number of users that participates in this advertisement; Select the number of users of each option of selective problems in the described ad content; Participate in the user's of this advertisement feedback opinion.
Described statistical analysis device 305 can be kept in the database of storage device 304 through the various statisticss that statistical analysis obtains, in order to described statistics is inquired about, obtain the input result of described advertisement or the ad content relevant with advertisement, the specific implementation process comprises: according to the query requests of input, user's participation information of being preserved in the database of 305 pairs of storage devices 304 of statistical analysis device is carried out statistical analysis and is handled the acquisition statistic analysis result.
More than embodiments of the invention are described, but the present invention is not limited to specific system, equipment and concrete agreement, those skilled in that art can make various distortion or modification within the scope of the appended claims.
Claims (20)
- One kind in ad distribution equipment with the method for user interaction ground issuing advertisement information, it is characterized in that, may further comprise the steps:-play advertisement and send the ad content relevant with described advertisement with communication.
- 2. method according to claim 1 is characterized in that, also comprises: play cuing user opens the information of its mobile device radio communication function
- 3. method according to claim 2 is characterized in that, also comprises, selects in a plurality of ad contents relevant with advertisement and ad content that the advertisement of current broadcast is complementary, sends as the ad content relevant with described advertisement.
- 4. according to claim 1 or 2 or 3 described methods, it is characterized in that described step with the communication transmission ad content relevant with described advertisement also comprises:Near this ad distribution of-detection equipment the portable terminal of opening described radio communication function;-connect with the portable terminal of the described communication function of open wireless;-send described ad content to the portable terminal that has connected.
- 5. method according to claim 4 is characterized in that, and is further comprising the steps of:-when when described portable terminal sends described ad content, statistics sends the number of times of described advertisement, plays as user's participation information.
- 6. according to any described method of claim 1-5, it is characterized in that, also comprise:I. receive the ad response information of beaming back with communication relevant with described ad content from one or more portable terminals, this ad response information is used to represent that described one or more mobile terminal user participates in this advertisement;Ii. play corresponding interactive information according to described ad response information;Repeating said steps i to ii plays end until described advertisement.
- 7. method according to claim 6 is characterized in that, described step I i also comprises:-described ad response information is added up, participate in information to obtain the user relevant with this advertisement;-play described user to participate in information.
- 8. method according to claim 7 is characterized in that, described user's participation information comprises in the following each or appoints multinomial:The number of users of this advertisement of-participation;The number of users of each option of selective problems in the described ad content of-selection;The user's of this advertisement of-participation feedback opinion.
- 9, according to claim 5 or 7 described methods, it is characterized in that, also compriseAccording to the query requests of input, user's participation information of being added up is carried out analyzing and processing, obtain analysis result.
- 10. according to each described method in the claim 1 to 9, it is characterized in that described communication comprises the communication mode based on WiFi or Bluetooth technology.
- 11, a kind of ad distribution equipment that is used for user interaction ground issuing advertisement information is characterized in that, comprising:Playing device is used to play advertisement; AndThe ad content distributing device is used for sending the ad content relevant with described advertisement with communication.
- 12, equipment according to claim 11 is characterized in that, described playing device also is used for the information that the play cuing user opens its mobile device radio communication function.
- 13. equipment according to claim 12, it is characterized in that, also comprise coalignment, be used at the ad content that a plurality of ad contents relevant with advertisement are selected and the advertisement of current broadcast is complementary, so that it is sent as the ad content relevant with described advertisement.
- 14., it is characterized in that described ad content distributing device also comprises according to claim 11 or 12 or 13 described equipment:Checkout gear is used to detect the portable terminal of opening described radio communication function of this ad distribution equipment appurtenance;Jockey is set up wireless connections with the portable terminal of the described communication function of open wireless;Wireless base station apparatus is used for sending described ad content to the portable terminal that has connected.
- 15. equipment according to claim 14 is characterized in that, also comprises:Statistic device is used for when described portable terminal sends described ad content, and statistics sends the number of times of described advertisement.
- 16, according to any described equipment of claim 11-15, it is characterized in that, also comprise:Receiving system is used to receive the ad response information of beaming back with communication relevant with described ad content from one or more portable terminals, and this ad response information is used to represent that described one or more mobile terminal user participates in this advertisement;The ad response information processor is used for playing corresponding interactive information according to described ad response information.
- 17. equipment according to claim 16 is characterized in that, described receiving system also comprises:Statistic device is used for described ad response information is added up, and participates in information to obtain the user relevant with this advertisement.
- 18. equipment according to claim 17 is characterized in that, user's participation information of described statistic device statistics comprises in the following each or appoints multinomial:The number of users of this advertisement of-participation;The number of users of each option of selective problems in the described ad content of-selection;The user's of this advertisement of-participation feedback opinion.
- 19., it is characterized in that described ad content distributing device comprises the communicator based on WiFi or Bluetooth technology according to each described equipment in the claim 11 to 18.
- 20, according to claim 15 or 17 described equipment, it is characterized in that, also comprise:APU is used for the query requests according to input, and user's participation information of being preserved is carried out analyzing and processing, obtains analysis result.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100464379A CN101399682A (en) | 2007-09-26 | 2007-09-26 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100464379A CN101399682A (en) | 2007-09-26 | 2007-09-26 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
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| CN101399682A true CN101399682A (en) | 2009-04-01 |
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| CNA2007100464379A Pending CN101399682A (en) | 2007-09-26 | 2007-09-26 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
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