CN105869013A - Audio advertisement putting device and method - Google Patents
Audio advertisement putting device and method Download PDFInfo
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- CN105869013A CN105869013A CN201610178683.9A CN201610178683A CN105869013A CN 105869013 A CN105869013 A CN 105869013A CN 201610178683 A CN201610178683 A CN 201610178683A CN 105869013 A CN105869013 A CN 105869013A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
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Abstract
The invention provides an audio advertisement putting device and method, and relates to the field of audio advertisement putting equipment. According to the embodiment of the invention, when a user starts a client and prepares to play an audio program, the client sends a broadcast data request to a server, the server transmits broadcast data comprising advertisement data to the client after receiving the broadcast data request, and the client plays the advertisement data according to a preset play sequence. When the user senses award prompt information sent by the server, the feedback information is transmitted to the server through the client. The server carries out the drawing according to the feedback information sent by the client, and judges whether the award is obtained or not: transmitting the award getting information to the client if the award is obtained, so the user can obtain the award at the client according to the award getting information. The device and method improve the user experience when the user listens to the audio program, and improves the user's attention for the advertisement.
Description
Technical field
The present invention relates to audio advertisement dispensing device field, in particular to one
Audio advertisement delivery device and method.
Background technology
In the life of modern people, the increasing people of people likes by creating individual
Listening to audio program (such as, Domestic News, television radio program, music is carried out in radio station
Mp3, sound novel, English, cross-talk, storytelling) life enriching and relax
Living, normally, before audio program is play and during report, usually can in advertisement side
Insert advertisement, promote the product of oneself.
Audio advertisement of the prior art throws in mode usually before main body program is play
Or in playing, implant one section of advertisement with sound as medium, audio advertisement finishes playing,
Being advertisement to terminate, audio advertisement does not has any and advertisement receivers in playing process
Mutual mode exists.The input mode of above-mentioned audio advertisement has the disadvantage in that 1,
Audio advertisement input side can not obtain effective target user in time and receive the of advertisement
One time feedbacking.2, advertisement side can not be preferential by receiving advertisement acquisition commodity,
Advertisement had negative feeling.3, validated user rate is converted low.4, audio advertisement is thrown
Putting frequency high, non-targeted user uninterested to advertisement can produce passive feelings to advertisement
Thread.
Summary of the invention
In view of this, the purpose of the embodiment of the present invention is to provide a kind of audio advertisement to throw
Put apparatus and method.
First aspect, embodiments provides a kind of audio advertisement delivery device,
Including:
Report request of data and receive unit, for receiving the report number that a client sends
According to request；
Data transmission unit, for receiving the report data that described client sends
After request, send and comprise the report data of ad data to described client, described extensively
Accusing data association has award to get information；
Information transmitting element, is used in described client according to presetting broadcasting
Send award when ad data is played out by order and get information to described client
End；
Feedback information receives unit, for receiving user's input that described client sends
Feedback information；
Lottery elements, draws a lottery for the feedback information sent according to described client；
Drawing outcomes judging unit, for judging whether obtain award after prize drawing；
Reward pickup information's transmitting element, get for sending award when obtaining and rewarding
Information is to described client.
Second aspect, the embodiment of the present invention additionally provides another kind of audio advertisement and throws in dress
Put, including:
Request of data transmitting element, is used for sending report request of data to a service end；
Data receipt unit, for receive described service end send comprise ad data
Report data, described ad data is associated with award and gets information；
Ad data broadcast unit, for comprising broadcasting of ad data described in receiving
After count off evidence, according to presetting playing sequence, ad data is played out；
Award is got information and is received unit, for suitable according to presetting broadcasting
Ordered pair ad data receives the award of described service end transmission and gets prompting when playing out
Information；
Response unit, defeated for responding user after receiving described award information
The feedback information entered；
Feedback information transmitting element, is used for sending described feedback information extremely described service end,
So that described service end is drawn a lottery after receiving described feedback information, and judgement is
No acquisition is rewarded；
Award pickup information receives unit and receives the transmission of described service end after obtaining award
Award pickup information.
The third aspect, the embodiment of the present invention additionally provides a kind of audio advertisement put-on method,
It is applied to service end and the client communicated to connect each other, including:
Utilize a client to send and report request of data to a service end；
Described service end receives the report request of data of described client transmission and sends bag
Report data containing ad data associate with lottery to described client, described ad data
Encourage and get information；
Described client is play wide after receiving the report data that user comprises ad data
Accusing data, and information is got in the award receiving the transmission of described service end, response is used
The feedback information of family input, and feedback information is sent to described service end；
Described service end is drawn a lottery according to described feedback information, and judges whether to obtain
Reward, reward pickup information to described client if it is, send.
Compared with prior art, a kind of audio advertisement that the embodiment of the present invention provides is thrown in
Apparatus and method, when user open client prepare to listen audio program time, client is i.e.
To service end send report request of data, service end receive report request of data after,
I.e. sending and include the report data of ad data to client, client is according to presetting
Fixed playing sequence reports ad data, and user is utilizing client listening to audio program
Before or during listening to audio program, can the advertisement thrown in of uppick, and advertisement closes
It is associated with award and gets information, when user perceives award information,
In client input feedback information, by client, feedback information is sent to service end,
The feedback information that service end sends according to client is drawn a lottery, and judges whether to obtain
Rewarding, if it is, transmission award pickup information is to client, user is in client
After receiving award pickup information, award can be got according to rewarding pickup information.Should
Audio advertisement delivery device and method, user can before listening to audio program or receive
The advertisement perceived when listening audio program, and get award while perception advertisement,
Improve the experience sense of user, and enhance user's attention rate to advertisement.
For making the above-mentioned purpose of the present invention, feature and advantage to become apparent,
Preferred embodiment cited below particularly, and coordinate appended accompanying drawing, it is described in detail below.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, below will be to reality
Execute the required accompanying drawing used in example to be briefly described, it will be appreciated that the following drawings
Illustrate only certain embodiments of the present invention, be therefore not construed as the limit to scope
Fixed, for those of ordinary skill in the art, before not paying creative work
Put, it is also possible to obtain other relevant accompanying drawings according to these accompanying drawings.
The service end that Fig. 1 provides for present pre-ferred embodiments interacts with client
Schematic diagram.
The block diagram of the service end that Fig. 2 provides for present pre-ferred embodiments.
The block diagram of the client that Fig. 3 provides for present pre-ferred embodiments.
The merit of the first audio advertisement delivery device that Fig. 4 present pre-ferred embodiments provides
Can unit figure.
The merit of the second audio advertisement delivery device that Fig. 5 present pre-ferred embodiments provides
Can unit figure.
Fig. 6 is a kind of audio advertisement put-on method that inventive embodiments of the present invention provides
Flow chart.
Main element symbol description: client 101, service end 102, the first audio frequency is wide
Accuse delivery device 103, network 104, first memory 105, the first storage control
106, the first Peripheral Interface 107, first processor 108, second memory 201,
Second storage control 202, the second processor 203, the second Peripheral Interface 204, defeated
Enter output unit 205, audio unit 206, display unit 207, the second audio advertisement
Delivery device 208.
Detailed description of the invention
Below in conjunction with accompanying drawing in the embodiment of the present invention, to the skill in the embodiment of the present invention
Art scheme is clearly and completely described, it is clear that described embodiment is only
The a part of embodiment of the present invention rather than whole embodiments.Generally at accompanying drawing herein
Described in and the assembly of the embodiment of the present invention that illustrates can come with various different configurations
Arrange and design.Therefore, below to the embodiments of the invention provided in the accompanying drawings
Describe the scope of claimed invention of being not intended to limit in detail, but only table
Show the selected embodiment of the present invention.Based on embodiments of the invention, people in the art
The every other embodiment that member is obtained on the premise of not making creative work,
Broadly fall into the scope of protection of the invention.
It should also be noted that similar label and letter represent similar terms in following accompanying drawing,
Therefore, the most a certain Xiang Yi accompanying drawing is defined, then in accompanying drawing subsequently not
Need it to be defined further and explains.Meanwhile, in describing the invention,
Term " first ", " second " etc. be only used for distinguish describe, and it is not intended that instruction or
Hint relative importance.
As it is shown in figure 1, be service end 102 and the visitor of present pre-ferred embodiments offer
The schematic diagram that family end 101 interacts.Described service end 102 by network 104 with
One or more clients 101 are communicatively coupled, to carry out data communication or mutual.
Described service end 102 can be network service end, database service end etc..
As it is shown on figure 3, described client includes that second memory 201, second stores
Controller the 202, second processor the 203, second Peripheral Interface 204, input and output list
Unit 205, audio unit 206, display unit 207.
Described first memory the 105, first storage control the 106, first Peripheral Interface
107, each element of first processor 108 is electrically connected with the most directly or indirectly,
To realize the transmission of data or mutual.Such as, these elements each other can be by one
Bar or a plurality of communication bus or holding wire realize being electrically connected with.Described first audio advertisement
Delivery device 103 includes that at least one can be with software or the shape of firmware (firmware)
Formula is stored in described first memory 105 or is solidificated in the behaviour of described service end 102
Make the software function module in system (operating system, OS).Described first
Processor 108 is for performing the executable module of storage, example in first memory 105
As, software function module that described service end 102 includes or computer program.
Wherein, first memory 105 may be, but not limited to, random access memory
Device (Random Access Memory, RAM), read only memory (Read Only
Memory, ROM), programmable read only memory (Programmable Read-Only
Memory, PROM), erasable read-only memory (Erasable Programmable
Read-Only Memory, EPROM), electricallyerasable ROM (EEROM) (Electric
Erasable Programmable Read-Only Memory, EEPROM) etc..Its
In, first memory 105 is used for storing program, and described first processor 108 is connecing
After receiving execution instruction, perform described program, the arbitrary enforcement of the aforementioned embodiment of the present invention
The method performed by service end 102 flowing through Cheng Dingyi that example discloses can apply to the
In one processor 108, or realized by first processor 108.
First processor 108 is probably a kind of IC chip, has the place of signal
Reason ability.Above-mentioned first processor 108 can be general processor, including central authorities
Processor (Central Processing Unit is called for short CPU), network processing unit
(Network Processor is called for short NP) etc.；Can also is that digital signal processor
(DSP), special IC (ASIC), ready-made programmable gate array (FPGA) or
Other PLDs, discrete gate or transistor logic, discrete hardware
Assembly.Can realize or perform the disclosed each method in the embodiment of the present invention, step
Rapid and logic diagram.General processor can be microprocessor or this processor also may be used
To be the processor etc. of any routine.
Various input/output devices are coupled at first by described first Peripheral Interface 107
Reason device 108 and first memory 105.In certain embodiments, the first peripheral hardware connects
Mouth 107, first processor 108 and the first storage control 106 can be single
Chip realizes.In some other example, they can be respectively by independent chip
Realize.
As it is shown on figure 3, described client 101 includes the second audio advertisement delivery device
208, second memory the 201, second storage control the 202, second processor 203,
Second Peripheral Interface 204, input-output unit 205, audio unit 206, display list
Unit 207, acceleration transducer 209.
Described second memory the 201, second storage control the 202, second processor
203, the second Peripheral Interface 204, input-output unit 205, audio unit 206,
The each element of display unit 207 is electrically connected with the most directly or indirectly, to realize
The transmission or mutual of data.Such as, these elements each other can be by one or many
Bar communication bus or holding wire realize being electrically connected with.Described second audio advertisement throws in dress
Put 208 and include that at least one can store with the form of software or firmware (firmware)
In described first memory 201 or be solidificated in the operating system of described client 101
Software function module in (operating system, OS).Described second processor
203 for performing the executable module of storage in first memory 201, such as described
Software function module that second audio advertisement delivery device 208 includes or computer journey
Sequence.
Wherein, first memory 201 may be, but not limited to, random access memory
Device (Random Access Memory, RAM), read only memory (Read Only
Memory, ROM), programmable read only memory (Programmable Read-Only
Memory, PROM), erasable read-only memory (Erasable Programmable
Read-Only Memory, EPROM), electricallyerasable ROM (EEROM) (Electric
Erasable Programmable Read-Only Memory, EEPROM) etc..Its
In, first memory 201 is used for storing program, and described second processor 203 is connecing
After receiving execution instruction, perform described program, the arbitrary enforcement of the aforementioned embodiment of the present invention
The method performed by the server flowing through Cheng Dingyi that example discloses can apply at second
In reason device 203, or realized by the second processor 203.
Second processor 203 is probably a kind of IC chip, has the place of signal
Reason ability.The second above-mentioned processor 203 can be general second processor, including
Central processing unit (Central Processing Unit is called for short CPU), network processing unit
(Network Processor is called for short NP) etc.；Can also is that digital signal processor
(DSP), special IC (ASIC), ready-made programmable gate array (FPGA) or
Other PLDs, discrete gate or transistor logic, discrete hardware
Assembly.Can realize or perform the disclosed each method in the embodiment of the present invention, step
Rapid and logic diagram.General processor can be microprocessor or this second processor
203 can also be the processor etc. of any routine.
Various input/output devices are coupled at second by described second Peripheral Interface 204
Reason device 203 and first memory 201.In certain embodiments, the second peripheral hardware connects
Mouth 204, the second processor 203 and the second storage control 202 can be single
Chip realizes.In some other example, they can be respectively by independent chip
Realize.
Input-output unit 205 is used for being supplied to user input data and realizes user and institute
State the mutual of service end 102.Described input-output unit 205 is not it may be that but limit
In, mouse and keyboard etc..
Audio unit 206 provides a user with audio interface, and it can include one or more
Mike, one or more speaker and voicefrequency circuit.
Display unit 207 provides one alternately between described service end 102 and user
Interface (such as user interface) or be used for showing that view data is to user's reference.
In the present embodiment, described display unit 207 can be that liquid crystal display or touch-control show
Show device.If touch control display, it can be to support single-point and the electricity of multi-point touch operation
Appearance formula touch screen or resistance type touch control screen etc..Support that single-point and multi-point touch operation refer to
Touch control display can sense that one or more positions are same on this touch control display
Time the touch control operation that produces, and the touch control operation this sensed transfers to the second processor
203 calculate and process.
Acceleration transducer 209 is for gathering the acceleration information of client 101.
Refer to Fig. 4, be that the first audio advertisement that present pre-ferred embodiments provides is thrown
Put the functional unit schematic diagram of device 103.Described first audio advertisement delivery device 103
Including: report request of data and receive unit 301, data transmission unit 302, prompting letter
Breath transmitting element 303, feedback information receive unit 304, record unit 305, pay close attention to
Value signal generating unit 306, user's conversion ratio computing unit 307, lottery elements 308,
Drawing outcomes judging unit 309 and award pickup information's transmitting element 310.
Described request of data receives unit 301 for receiving what a client 101 sent
Report request of data and subscriber identity information.
When user opens client 101, client 101 is i.e. to service end 102
Send report request of data and subscriber identity information, wherein, report request of data and include general
Logical audio program data request and advertisement data request；Subscriber identity information can be to use
The account of family registration, such as, " 32345341 ", " lytiantianhaoting ".
Described data transmission unit 302 is for sending receiving described client 101
Report request of data after, send and comprise the report data of ad data to described client
End 101.
Described information transmitting element 303 in described client 101 to advertisement
When data play out, send award and get information to described client 101.
Report data and include audio program data and ad data, wherein audio program number
According to carrying different label informations respectively from ad data.Ad data includes the page
Ad data and audio advertising data, and ad data is associated with award and gets prompting
Information.When ad data is page ad data, rewarding information can be page
Face picture cues or text prompt.Such as, shake or receive the award after 99 seconds figure
Target shows；When ad data is audio advertising data, reward information permissible
For information of voice prompt, such as " fast prize drawing ", " picking up mobile phone soon to shake "
Etc. information of voice prompt.
After ad data plays out, client 101 within the presetting time to
Service end 102 sends award and gets information acquisition request, and service end 102 is connecing
Receive client 101 send award get information request after, i.e. send award
Get information to client 101.
Described feedback information reception unit 304 is used for receiving described client 101 and sends
User input feedback information.
Client 101 is receiving after award gets information, and user can be visitor
Family end 101 acquires award and gets information, and gets prompting acquiring award
Input feedback information after information.
Described feedback information is that (such as, user produces acceleration information by rocking mobile phone
Raw acceleration information) or voice messaging (such as, user's input " I to take out
Prize " voice messaging or response user press the touch screen of client 101 and export
Coordinate information (such as, being positioned at the coordinate range of the picture of receiving the award of screen).
Described record unit 305 is for receiving the anti-of described client 101 transmission
After feedforward information, the subscriber identity information corresponding with described feedback information is carried out record.
Described concern value signal generating unit 306 is for the subscriber identity information that recorded
Quantity carry out adding up and generate concern value N1。
When ad data is thrown in multiple clients 101 by businessman, can be to sending feedback
The subscriber identity information of the client 101 of information carries out record, and can be by the body of record
Part information pushing is to third party's service end.Businessman views this user in the 3rd service end
I.e. give tacit consent to this user after identity information interested in this type of advertisement, and can throw in next time
Push to be marked with this user identity by similar ad data emphasis when putting ad data
The client 101 of information, thus effective input of advertisement can be realized, save again
Throw in the cost of ad data.
Described user's conversion ratio computing unit 307 is for according to formula K=N1/N2Obtain
User's conversion ratio, wherein, K is user's conversion ratio, N2Ad distribution for pre-stored
Value.
Businessman can be made more to be visually known input by calculating user's conversion ratio
The effectiveness of advertisement.
Described lottery elements 308 is for the feedback letter sent according to described client 101
Breath is drawn a lottery.
Described drawing outcomes judging unit 309 is for judging whether obtain prize after prize drawing
Encourage.
Described award pickup information's transmitting element 310 is for sending prize when obtaining and rewarding
Encourage pickup information to described client 101.
Award pickup information includes the link network address rewarded, encourages example attribute, the ID of prize example
And prize example get the essential informations such as identifying code.Award can be FSI,
Cash red packet, commodity sales promotion certificate etc., at this and seldom limit.The mode received the award
It is specifically as follows: such as, the link that user can be rewarded by click in client 101
Network address checks the state of the award obtained, such as, " effectively rewarding " or " nothing
Effect (expired) is rewarded " state.If rewarded effectively, then user is in client 101
After clicking on " effectively rewarding ", " being of use certificate/coupons " can be got or directly get
Corresponding commodity (award is got in the market e.g., removing entity).
Refer to Fig. 5, be that the second audio advertisement that present pre-ferred embodiments provides is thrown
Put the functional unit schematic diagram of device 208.It should be noted that the embodiment of the present invention
The the second audio advertisement delivery device 208 provided, its ultimate principle and the skill of generation
Art effect is identical with above-described embodiment, and for briefly describing, the present embodiment part is not mentioned
Part, refers to the corresponding contents in above-described embodiment.
Described audio advertisement delivery device 103 includes: request of data transmitting element 401,
Information is got in data receipt unit 402, ad data broadcast unit 403, award
Receive unit 404, response unit 405, effective time judging unit 406, feedback letter
Breath transmitting element 407, award pickup information receive unit 408.
Described request of data transmitting element 401 is used for sending report request of data to clothes
Business end 102.
When user opens client 101, client 101 is i.e. responsive to the point of user
Hit action, and after being responsive to click action, i.e. send report request of data to a service
End 102.
Described data receipt unit 402 is for receiving the bag that described service end 102 sends
Report data containing ad data.
Described ad data broadcast unit 403 is for comprising advertisement number described in receiving
According to report data after, according to presetting playing sequence, ad data is played out.
Described award is got information and is received unit 404 for entering ad data
Row receives the award of described service end 102 transmission and gets information when playing.
Described response unit 405 is for responding after receiving described award information
The feedback information of user's input.
Described effective time judging unit 406 is for getting and carry receiving described award
After showing information, it is judged that whether the time point of input feedback information is within the presetting time.
The most presetting time is 99 seconds (this time is not particularly limited), is connecing
After information is got in receipts award, page ad or audio advertisement can imply that input is anti-
The effective time of feedback action (such as, if feedback information is for shaking, and the page
Advertisement shows " shook within 99 seconds one shake the hand machine ").If effective time judges single
Unit 406 determines acquisition user's input feedback information in 99 seconds, then by feedback information
Send to service end 102.
Described feedback information transmitting element 407 is for the time point in input feedback information
Feedback information extremely described service end 102 is sent time within the presetting time, so that institute
State service end 102 to draw a lottery after receiving described feedback information, and judge whether
Obtain and reward.
Described award pickup information receives unit 408 for receiving institute after obtaining award
State the award pickup information that service end sends.
Refer to Fig. 6, be that a kind of audio advertisement that present pre-ferred embodiments provides is thrown
Put the flow chart of method.It should be noted that the audio frequency that the embodiment of the present invention is provided
Advertisement placement method, its ultimate principle and the technique effect of generation and above-described embodiment phase
With, for briefly describing, the not mentioned part of the present embodiment part, refer to above-mentioned enforcement
Corresponding contents in example.Idiographic flow shown in Fig. 5 will be described in detail below.
Described audio advertisement put-on method is applied to the service end 102 communicated to connect each other
With client 101, described method includes:
Step S501: utilize a client 101 to send and report request of data and user's body
Part information is to a service end 102.
Step S502: described service end 102 receives broadcasting of described client 101 transmission
Report request of data and subscriber identity information, and send the report data comprising ad data
To described client 101, described ad data is associated with award and gets information.
Step S503: described client 101 is receiving the report comprising ad data
Play ad data according to presetting playing sequence after data, and receive described service
Information is got in the award of end 102 transmission.
Step S504: described client 101 responds the feedback information of user's input, and
Judge the time point of input feedback information whether within the presetting time, if it is,
Then perform step S505.
Step S505: described client 101 sends feedback information to described service end
102。
Step S506: described service end 102 according to described client 101 send anti-
Feedforward information, carries out record to the subscriber identity information corresponding with described feedback information.
Described feedback information be acceleration information or voice messaging or response user by
The pressure touch screen of client 101 and the coordinate information that exports.
Step S507: the number of the described service end 102 subscriber identity information to recorded
Amount carries out adding up and generate concern value N1, according to formula K=N1/N2Obtain user to turn
Rate, wherein, K is user's conversion ratio, N2Ad distribution value for pre-stored.
Step S508: described service end 102 is drawn a lottery according to described feedback information.
Step S509: described service end 102 judges whether to obtain rewards, if it is,
Then perform step S510.
Step S510: described service end 102 sends rewards pickup information to described client
End 101.
To sum up, in the embodiment of the present invention, the first audio advertisement device 103 and the second sound
Frequently advertisement delivery device 208 forms the audio advertisement input dress that the embodiment of the present invention provides
Put.The embodiment of the present invention provide a kind of audio advertisement delivery device and method, when with
When client 101 is opened at family, client 101 i.e. sends to service end 102 and reports number
According to request, service end 102, after receiving report request of data, i.e. sends and includes
The report data of ad data are to client 101, and client 101 is according to presetting
Playing sequence report ad data (audio program report before or report time or
Report after report).User before utilizing client 101 listening to audio program or
During person's listening to audio program, the advertisement of input can be perceived, and Advertisement association is with lottery
Encourage and get information, when user perceives award information, if user couple
This advertisement is interested, rewards the bootable user of information and inputs instead in client 101
Feedforward information, is sent feedback information to service end 102, service by client 101
The feedback information that end 102 sends according to client 101 is drawn a lottery, and judges whether
Obtain and reward, reward pickup information to client 101 if it is, send.User
After client 101 receives award pickup information, can be according to rewarding pickup information
Get award.This audio advertisement delivery device and method, user can save at listening to audio
Advertisement is perceived before mesh or during listening to audio program, and while perception advertisement
Get award, improve the experience sense of user, enhance user's concern to advertisement
Spend and listen enjoyment and the sense of participation of advertisement, and businessman can be believed by the user identity of record
Breath checks which concrete client is made that feedback (i.e. input feedback to the advertisement thrown in
Information), when next time throws in ad data, similar ad data emphasis can be pushed
To being marked with the client 101 of this subscriber identity information, thus having of advertisement can be realized
Effect is thrown in, and improves advertiser and throws in the conversion ratio of advertisement, and saves and again throw in
The cost of ad data.
In several embodiments provided herein, it should be understood that disclosed
Apparatus and method, it is also possible to realize by another way.Device described above
Embodiment is only that schematically such as, flow chart and block diagram in accompanying drawing show
The device of multiple embodiments according to the present invention, method and computer program product can
Architectural framework, function and the operation that can realize.In this, in flow chart or block diagram
Each square frame can represent a module, program segment or a part for code, described
A part for module, program segment or code comprises one or more for realizing regulation
The executable instruction of logic function.It should also be noted that at some as the realization replaced
In mode, the function that marked in square frame can also be marked in accompanying drawing to be different from
Order occurs.Such as, two continuous print square frames can essentially perform substantially in parallel,
They can also perform sometimes in the opposite order, and this is depending on involved function.
It is also noted that each square frame in block diagram and/or flow chart and block diagram and/
Or the combination of the square frame in flow chart, can be with performing the function of regulation or the special of action
Hardware based system realize, or can refer to computer with specialized hardware
The combination of order realizes.
It addition, each functional module in each embodiment of the present invention can be integrated in one
Rise and form an independent part, it is also possible to be modules individualism, it is also possible to
Two or more modules are integrated to form an independent part.
If described function realizes and as independent product using the form of software function module
When product are sold or use, can be stored in a computer read/write memory medium.
Based on such understanding, technical scheme is the most in other words to prior art
The part of the part contributed or this technical scheme can be with the form of software product
Embodying, this computer software product is stored in a storage medium, if including
Dry instruction with so that computer equipment (can be personal computer, service end,
Or the network equipment etc.) perform the whole or portion of method described in each embodiment of the present invention
Step by step.And aforesaid storage medium includes: USB flash disk, portable hard drive, read-only storage
Device (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), magnetic disc or CD etc. are various can store program
The medium of code.It should be noted that in this article, such as the first and second grades it
The relational terms of class is used merely to an entity or operates and another entity or behaviour
Make a distinction, and not necessarily require or imply existence between these entities or operation
The relation of any this reality or order.And, term " includes ", " comprising " or
Its any other variant of person is intended to comprising of nonexcludability, so that include one
The process of list of elements, method, article or equipment not only include those key elements, and
And also include other key elements being not expressly set out, or also include for this process,
The key element that method, article or equipment are intrinsic.In the case of there is no more restriction,
The key element limited by statement " including ... ", it is not excluded that including described key element
Process, method, article or equipment in there is also other identical element.
The foregoing is only the preferred embodiments of the present invention, be not limited to this
Invention, for a person skilled in the art, the present invention can have various change and
Change.All within the spirit and principles in the present invention, any amendment of being made, equivalent
Replacement, improvement etc., should be included within the scope of the present invention.It should also be noted that
Similar label and letter in following accompanying drawing represent similar terms, therefore, once certain
One is defined in an accompanying drawing, then need not carry out it in accompanying drawing subsequently
Definition and explanation further.
The above, the only detailed description of the invention of the present invention, but the protection of the present invention
Scope is not limited thereto, and any those familiar with the art is in the present invention
In the technical scope disclosed, change can be readily occurred in or replace, all should contain at this
Within bright protection domain.Therefore, protection scope of the present invention should described be wanted with right
The protection domain asked is as the criterion.
Claims (10)
1. an audio advertisement delivery device, it is characterised in that including:
Report request of data and receive unit, for receiving the report number that a client sends
According to request；
Data transmission unit, for receiving the report data that described client sends
After request, send the report data comprising ad data to described client；
Information transmitting element, is used in described client according to presetting broadcasting
Send award when ad data is played out by order and get information to described client
End；
Feedback information receives unit, for receiving user's input that described client sends
Feedback information；
Lottery elements, draws a lottery for the feedback information sent according to described client；
Drawing outcomes judging unit, for judging whether obtain award after prize drawing；
Reward pickup information's transmitting element, get for sending award when obtaining and rewarding
Information is to described client.
Audio advertisement delivery device the most according to claim 1, it is characterised in that
Described request of data receives unit for receiving the report data that a client sends
Request and subscriber identity information；
Described device also includes: record unit, for sending out receiving described client
After the feedback information sent, the subscriber identity information corresponding with described feedback information is carried out
Record.
Audio advertisement delivery device the most according to claim 2, it is characterised in that
Pay close attention to value signal generating unit, for the quantity to the subscriber identity information that recorded
Carry out adding up and generate concern value N1；
User's conversion ratio computing unit, for according to formula K=N1/N2Obtain user to turn
Rate, wherein, K is user's conversion ratio, N2Ad distribution value for pre-stored.
4. an audio advertisement delivery device, it is characterised in that including:
Request of data transmitting element, is used for sending report request of data to a service end；
Data receipt unit, for receive described service end send comprise ad data
Report data；
Ad data broadcast unit, for comprising broadcasting of ad data described in receiving
After count off evidence, according to presetting playing sequence, ad data is played out；
Award is got information and is received unit, for playing out ad data
Time receive described service end send award get information；
Response unit, defeated for responding user after receiving described award information
The feedback information entered；
Feedback information transmitting element, is used for sending described feedback information extremely described service end,
So that described service end is drawn a lottery after receiving described feedback information, and judgement is
No acquisition is rewarded；
Reward pickup information and receive unit, for receiving described service after obtaining award
The award pickup information that end sends.
Audio advertisement delivery device the most according to claim 4, it is characterised in that
Described device also includes:
Effective time judging unit, for getting information receiving described award
After, it is judged that whether the time point of input feedback information is within the presetting time；
Described feedback information transmitting element is for existing at the time point of the feedback information of input
Time in the presetting time, send feedback information extremely described service end, so that described clothes
Business end is drawn a lottery after receiving described feedback information, and judges whether to obtain award.
6. an audio advertisement put-on method, is applied to the clothes communicated to connect each other
Business end and client, it is characterised in that including:
Utilize a client to send and report request of data to a service end；
Described service end receives the report request of data of described client transmission and sends bag
Report data containing ad data are to described client；
Described client is play wide after receiving the report data that user comprises ad data
Accusing data, and information is got in the award receiving the transmission of described service end, response is used
The feedback information of family input, and feedback information is sent to described service end；
Described service end is drawn a lottery according to described feedback information, and judges whether to obtain
Reward, reward pickup information to described client if it is, send.
Audio advertisement put-on method the most according to claim 6, it is characterised in that
Described method also includes:
Subscriber identity information is sent to one while client sends and reports request of data
Service end；
Described service end is while receiving the report request of data that described client sends
Receive the subscriber identity information that client sends；
Advertisement number is play after the report data that the described user of reception comprises ad data
According to, and receive the award that described service end sends and get information, response user is defeated
The feedback information entered, and feedback information is sent after the step of described service end,
Described method also includes: the feedback information that described service end sends according to described client,
The subscriber identity information corresponding with described feedback information is carried out record.
Audio advertisement put-on method the most according to claim 7, it is characterised in that
After the feedback information that described service end sends according to described client, right
After the subscriber identity information corresponding with described feedback information carries out the step recorded, institute
Method of stating also includes: the quantity of the subscriber identity information that recorded is added up and given birth to
Become to pay close attention to value N1, according to formula K=N1/N2Obtain user's conversion ratio, wherein, K
For user's conversion ratio, N2Ad distribution value for pre-stored.
Audio advertisement put-on method the most according to claim 6, it is characterised in that
Described feedback information is acceleration information or voice messaging or response user presses visitor
The touch screen of family end and the coordinate information that exports.
Audio advertisement put-on method the most according to claim 6, it is characterised in that
After receiving the report data that user comprises ad data, play ad data, and receive
Information, the feedback letter of response user's input are got in the award that described service end sends
Breath, and feedback information is sent the step to described service end, including: described client
End plays ad data after receiving the report data that user comprises ad data, and receives
Information, the feedback letter of response user's input are got in the award that described service end sends
Breath, it is judged that the time point of input feedback information whether within the presetting time, if
It is then to send feedback information to described service end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610178683.9A CN105869013A (en) | 2016-03-25 | 2016-03-25 | Audio advertisement putting device and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610178683.9A CN105869013A (en) | 2016-03-25 | 2016-03-25 | Audio advertisement putting device and method |
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| Publication Number | Publication Date |
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| CN105869013A true CN105869013A (en) | 2016-08-17 |
Family
ID=56626104
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610178683.9A Pending CN105869013A (en) | 2016-03-25 | 2016-03-25 | Audio advertisement putting device and method |
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| CN (1) | CN105869013A (en) |
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| CN106897896A (en) * | 2017-01-18 | 2017-06-27 | 上海禾视文化传媒有限公司 | A kind of method and system for optimizing advertisement putting and effect |
| CN107426584A (en) * | 2017-06-19 | 2017-12-01 | 环球智达科技（北京）有限公司 | The player method of video/audio |
| CN107492380A (en) * | 2017-08-15 | 2017-12-19 | 上海精数信息科技有限公司 | Man-machine recognition methods based on audio and apply its advertisement placement method and system |
| CN107491984A (en) * | 2017-07-31 | 2017-12-19 | 天脉聚源（北京）科技有限公司 | A kind of advertisement placement method and device |
| CN107527237A (en) * | 2017-08-15 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | A kind of task sending method and device |
| WO2018054181A1 (en) * | 2016-09-22 | 2018-03-29 | 腾讯科技（深圳）有限公司 | Virtual resource presentation method, client, and plug-in |
| CN107871242A (en) * | 2016-09-28 | 2018-04-03 | 杭州顺网科技股份有限公司 | Advertisement delivery system and method |
| CN110677698A (en) * | 2018-07-03 | 2020-01-10 | 腾讯科技（深圳）有限公司 | Multimedia data processing method and device and related equipment |
| CN110929181A (en) * | 2019-11-11 | 2020-03-27 | 上海连尚网络科技有限公司 | Method and device for acquiring novel reading resource information |
| CN112686709A (en) * | 2021-01-04 | 2021-04-20 | 上海企创信息科技有限公司 | Advertisement playing method, device, equipment and storage medium |
| CN115497475A (en) * | 2022-09-21 | 2022-12-20 | 深圳市人马互动科技有限公司 | Information recommendation method based on voice interaction system and related device |
| WO2024065690A1 (en) * | 2022-09-30 | 2024-04-04 | 华为技术有限公司 | Audio advertisement delivery method, device and system |
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| WO2018054181A1 (en) * | 2016-09-22 | 2018-03-29 | 腾讯科技（深圳）有限公司 | Virtual resource presentation method, client, and plug-in |
| US10950224B2 (en) | 2016-09-22 | 2021-03-16 | Tencent Technology (Shenzhen) Company Limited | Method for presenting virtual resource, client, and plug-in |
| CN107871242A (en) * | 2016-09-28 | 2018-04-03 | 杭州顺网科技股份有限公司 | Advertisement delivery system and method |
| CN106897896A (en) * | 2017-01-18 | 2017-06-27 | 上海禾视文化传媒有限公司 | A kind of method and system for optimizing advertisement putting and effect |
| CN107426584A (en) * | 2017-06-19 | 2017-12-01 | 环球智达科技（北京）有限公司 | The player method of video/audio |
| CN107491984A (en) * | 2017-07-31 | 2017-12-19 | 天脉聚源（北京）科技有限公司 | A kind of advertisement placement method and device |
| CN107527237A (en) * | 2017-08-15 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | A kind of task sending method and device |
| CN107492380A (en) * | 2017-08-15 | 2017-12-19 | 上海精数信息科技有限公司 | Man-machine recognition methods based on audio and apply its advertisement placement method and system |
| CN110677698A (en) * | 2018-07-03 | 2020-01-10 | 腾讯科技（深圳）有限公司 | Multimedia data processing method and device and related equipment |
| CN110677698B (en) * | 2018-07-03 | 2021-10-26 | 腾讯科技（深圳）有限公司 | Multimedia data processing method and device and related equipment |
| CN110929181A (en) * | 2019-11-11 | 2020-03-27 | 上海连尚网络科技有限公司 | Method and device for acquiring novel reading resource information |
| CN112686709A (en) * | 2021-01-04 | 2021-04-20 | 上海企创信息科技有限公司 | Advertisement playing method, device, equipment and storage medium |
| CN115497475A (en) * | 2022-09-21 | 2022-12-20 | 深圳市人马互动科技有限公司 | Information recommendation method based on voice interaction system and related device |
| WO2024065690A1 (en) * | 2022-09-30 | 2024-04-04 | 华为技术有限公司 | Audio advertisement delivery method, device and system |
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