CN106897896A - A kind of method and system for optimizing advertisement putting and effect - Google Patents
A kind of method and system for optimizing advertisement putting and effect Download PDFInfo
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- CN106897896A CN106897896A CN201710037734.0A CN201710037734A CN106897896A CN 106897896 A CN106897896 A CN 106897896A CN 201710037734 A CN201710037734 A CN 201710037734A CN 106897896 A CN106897896 A CN 106897896A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0236—Incentive or reward received by requiring registration or ID from user
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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Abstract
The present invention relates to a kind of method and system for optimizing advertisement putting and effect, the method is comprised the following steps：Instruction of receiving the award is generated, advertisement is delivered after instruction of receiving the award is added in former advertisement；User sees or hears command content, the instruction that user is input into by APP terminals or computer terminal；Whether decision instruction is identical with stereotyped command, such as identical, and bonus is sent to APP terminals, such as differs, and points out APP terminal input errors, and reward is not provided；The default third party interface of advertiser is jumped to when click is got.A kind of optimization advertisement putting and the method and system of effect that the present invention is provided, can make to produce interaction between user and ad content, by watching, remembering, being input into this process, input and the related instruction of receiving the award of advertisement can deepen impression of the user to ad content, user is added to during this on one's own initiative, the actual effect of the dispensing of advertisement, the effect of advertisement and purchase can be effectively improved.
Description
Technical field
The present invention relates to mobile Internet field, more particularly to a kind of optimization advertisement putting and effect and and mobile interchange
The interactive method and system in net end, internet end.
Background technology
Existing advertisement putting medium is broadly divided into two classes, and one kind is traditional media, such as TV, broadcast, magazine, newspaper,
Open air etc., another kind is online medium, mainly there is two kinds：Internet end, mobile Internet end.
Traditional media advertisement, propagates because medium characteristic substantially belongs to unidirectionally " broadcast type ", cannot be obtained after dispensing effectively
Advertisement delivery effect feedback, be all in the past by the third-party institution sampling by way of count audience ratings, audience rating, reading
The data such as rate, flow of the people and target group's feature, the characteristic of one way propagation cannot allow user it is real participate in advertisement, it is impossible to
Lifting user is for the memory and cognition degree of advertisement, and it is " wide that existing traditional media advertiser case substantially belongs to that you broadcast that I see
Broadcast formula " transmission method, the influence power that brand, the cognition degree of product, buying behavior are produced is obscured and delayed.
Internet end, the online circulation way at mobile Internet end, although interaction function can be realized, from spectators or user angle
Spend to treat advertisement, the attitude to advertisement is all in fact to repel.
Existing advertisement optimization, increase technology, are limited by time, space, optimize advertisement putting and effect visible
As.For example：The shaking of wechat, Alipay are made a din, and its principle is that the vocal print gathered when TV programme are played carries out advertisement
Identification, the prompt message of insertion 30 seconds or certain time length when TV programme are played, when TV or broadcast is seen, it is seen that or
Prompt message is heard, demand occurs, find mobile phone, open mobile phone, open wechat, Alipay or other APP, opening function, opened
Beginning uses, and completes these steps and much to terminate typically to want 2-3 minutes from being implemented into more than 1 minute, and the operating handset time does not fill
It is abundant, and ambient noise and network environment can all cause that Application on Voiceprint Recognition effect is not ideal, it is easy to there are the feelings of None- identified
Condition, because the transfer mode based on vocal print cannot make user form effective memory, is often shaken by mobile phone and got
Reward is arrived, and have forgotten ad content.And for example：Two-dimensional code scanning, user is not scanned when seeing advertisement, remembers again afterwards
Advertising message comes in handy, the medium where having been had been moved off when rethinking scanning Quick Response Code, it is impossible to complete the action of scanning.
To sum up existing existing optimization enhancing technology and means, all bias toward instant demand.Technology, user and advertisement are interactive
When, it is required for spectators or user when current media is run into.Must be used before current media, can all be limited by time and space
System, and user can not attentively remember ad content, all be often only to have got red packet, and do not remember advertisement, actual effect is simultaneously
It is undesirable.
Existing medium advertisement is delivered and generally all uses third party monitoring, calculates audience ratings, audience rating, exposure quantity etc.,
Including online class medium, these third-party statistical methods, the quality and authenticity of data often also suffer from the query of enterprise.
Advertiser delivers advertisement and most wants to be appreciated that, how many people sees after delivering advertisement, and how many people remembers, and increases how many enterprises
The purchase volume of the click volume, registration amount and product at industry webpage/electric business interface, and be all mould before these indexs invent appearance herein
Paste.
The content of the invention
The technical problems to be solved by the invention are directed to the deficiencies in the prior art, there is provided one kind optimization advertisement putting and effect
The method and system of fruit.
The technical scheme that the present invention solves above-mentioned technical problem is as follows：
A kind of method for optimizing advertisement putting and effect, comprises the following steps：
Step 1, generates instruction of receiving the award, and the form of the instruction of receiving the award includes：Word, voice, picture, symbol etc.；
Step 2, instruction of being received the award described in addition in the material for broadcasting or publishing in program, in article, in advertisement；
Step 3, user is input into by APP terminals, searched for, selecting the neck after seeing or hearing the instruction of receiving the award
Command content of receiving the award in prize instruction；
Whether step 4, the command content of receiving the award for judge input, search, selecting is identical with the instruction of receiving the award, if phase
Together, then next step is performed, otherwise, instruction input error message of receiving the award is sent to the APP terminals, point out user to re-enter
Or terminate；
Step 5, judge the APP terminals whether neck reward, if got, point out neck reward and tie
Beam, otherwise, performs next step；
Step 6, calculates the surplus of prizes pool reward quantity；
Step 7, when there is remaining bonus, click is got, and according to bonus information, phase is sent to the APP terminals
The bonus answered；
Step 8, after the APP terminals successfully get bonus, jumps to third party interface；
The bonus of acquisition is stored in APP remaining sums by step 9, user, or is extracted to Third-party payment platform.
The beneficial effects of the invention are as follows：A kind of optimization advertisement putting and the method for effect that the present invention is provided, by generation
Receive the award instruction, deliver advertisement, (i.e. core is wide for instruction by receiving the award of being input into of APP terminals after advertisement is seen then to obtain user
The Slogan of announcement, the KEY POINGTE advertising appeals of advertisement), by receive the award instruction and the finger of receiving the award of standard that judge input
Whether order is identical, and sends corresponding bonus to APP terminals, can make to produce interaction between user and ad content, passes through
Watch, remember, being input into this process, can deepen impression of the user to advertisement, and by behavior-reward this pattern, energy
Enough make user after being rewarded to remembering and be input into the benign facilitation of advertising words this behavior generation, make user on one's own initiative
It is added to during this.
On the basis of above-mentioned technical proposal, the present invention can also do following improvement.
Further optimize 1, the bonus information includes：Bonus total value and the bonus method of salary distribution, the prize
Encourage the golden method of salary distribution include be randomly assigned, fixed allocation or gradient distribution.
Further optimize in 2, step 3, user can be by way of instruction of being received the award described in the APP terminals are input into
Phonetic entry, option prompting, keyword completion, search etc..
Further optimize 3, also include calculating the quality of advertisement putting after step 7：
The pickup information of the APP terminals of bonus has been got in acquisition, and the pickup information includes：Bonus get the time,
Bonus gets the IP address of numerical value, geographical location information and the APP terminals.To all APP terminals for getting bonus
Pickup information processed, obtain the result for advertisement putting quality.
Beneficial effect using above-mentioned further scheme is：The pickup information that bonus is got by obtaining, can realize
Advertisement putting quality is further analyzed according to pickup information, obtains more numbers that can reflect advertisement putting quality
According to effective, objective, the accurate assessment to advertisement putting quality can be realized.Citing：1,000,000 RMB are delivered respectively,
CCTV1 has 10,000 person-times of neck red packets, and produces 1,000 person-times of registration or download or purchase.CCTV2 has 5,000 person-times of neck red packets, and
The registration or download or purchase that 2,000 person-time of product, advertiser itself come, and the effect of final assessment CCTV1 and 2, conclusion can increase
Plus, lay particular stress on CCTV2 dispensing.
Further optimize 4, also include：
After step 10, the log-on message of the user is obtained, the logon information includes：Age, sex, residence, IP
Address, income, educational background, length of service, family size.
Beneficial effect using above-mentioned further scheme is：By obtaining the pickup information of bonus, basis can be realized
Pickup information is further analyzed to advertisement delivery effect, obtain it is more can feed back prove deliver before set mesh
Mark audient's correctness.Citing：Christian Dior (Dior) lipstick, target group women, 18 to 45 years old ages, income more than 5000.It is actual
Registration, the crowd for downloading, buying：20 to 35 years old more than 95%, 40% or male.Conclusion can change age dispensing lavatory spirit,
Increase gift angle thinking, it is considered to part male audience.
Further optimization 5, also including step 11, user sends out when bonus is got to the APP terminals for getting bonus
Send corresponding ad content.
Beneficial effect using above-mentioned further scheme is：By three exhibitions that advertisement is carried out to the user for getting reward
Show, can further deepen impression of the user to advertisement.
Another technical scheme that the present invention solves above-mentioned technical problem is as follows：
A kind of system for optimizing advertisement putting and effect, including：Generation identification module, acquisition module, matching module, calculating
Module, transport module and module of withdrawing deposit, wherein：The generation identification module is received the award command information, the finger of receiving the award for generation
Making information includes：Receive the award instruction, receive the award end message and bonus information；
The acquisition module is used to obtain the neck that user is input into, searches for, is selected by the APP terminals or terminal
Prize command content；
The matching module be used to judging input, search, receive the award command content and the standard of selection receive the award instruct whether phase
Together；
The computing module is used to calculate prizes pool reward quantity surplus；
The transport module is used for when the instruction of receiving the award of input, search, selection is identical with standard instruction of receiving the award, and goes back
When having remaining bonus, according to the bonus information, corresponding bonus is sent to the APP terminals, when input, search,
Receive the award instruction and the standard of selection receive the award instruction when differing, and are sent to the APP terminals and received the award instruction errors information；
The module of withdrawing deposit is used to for the bonus of acquisition to be stored in APP remaining sums, or can extract to Third-party payment platform.
Further optimize 6, the bonus information includes：Bonus total value and the bonus method of salary distribution, the prize
Encourage the golden method of salary distribution include be randomly assigned, fixed allocation or gradient distribution.
Further optimize 7, the transport module is additionally operable to obtain the log-on message of the user, letter is logged according to described
Breath judges whether the user got bonus in preset time period, if do not got, is believed according to the bonus
Breath, sends corresponding bonus and jumps to third party interface to the APP terminals, otherwise, is sent to the APP terminals and got
Failure information.
Further optimize 8, also include：Information collection module, is connected with the matching module, and prize has been got for obtaining
The end message of receiving the award of the APP terminals of gold is encouraged, the end message of receiving the award includes：Bonus gets time, bonus and gets number
The IP address of value, geographical location information and the APP terminals, and analyze which kind of advertisement delivers by the end message of receiving the award
After medium, obtain spectators quantity be it is most, obtain spectators quality be with enterprise marketing pair as if most match.
Further optimize 9, the transport module is additionally operable to after the APP terminals get bonus, to the APP ends
End sends default third party interface.
Further optimize 10, the third party interface can be the purchase interface of product, product be discussed in detail interface,
Download interface and member registration interface etc..
Further optimize 11, the system is additionally operable to be calculated effectively according to the T/A for getting instruction acquisition
Audience ratings, audience rating, reading theory.
Further optimize 12, the system is additionally operable to according to the log-on message for obtaining user, and logon information includes：Year
Age, sex, residence, IP address, income, educational background, length of service, family size calculate rating, listen to, read the crowd's of receiving the award
Quality.
Further optimize 13, the system is additionally operable to introduce flow for mobile terminal APP, internet end.
Further optimize 14, the system is additionally operable to introduce flow for third party mobile terminal APP, internet end.
The advantage of the additional aspect of the present invention will be set forth in part in the description, and will partly become from the following description
Obtain substantially, or recognized by present invention practice.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet of method for optimizing advertisement putting and effect provided in an embodiment of the present invention；
A kind of optimization advertisement putting and the structural framing figure of the system of effect that Fig. 2 is provided for another embodiment of the present invention.
Specific embodiment
Principle of the invention and feature are described below in conjunction with accompanying drawing, example is served only for explaining the present invention, and
It is non-for limiting the scope of the present invention.
As shown in figure 1, for a kind of flow of the method for optimizing advertisement putting and effect provided in an embodiment of the present invention is illustrated
Figure, the method includes：
S101, generates instruction of receiving the award, and the form of instruction of receiving the award includes：Word, voice, picture, symbol etc.；
S102, adds instruction of receiving the award in the material for broadcasting or publishing in program, in article, in advertisement；
S103, user is received the award in instructing after seeing or hearing instruction of receiving the award by the input of APP terminals, search, selection
Receive the award command content；
Whether S104, the command content of receiving the award for judge input, search, selecting is identical with instruction of receiving the award, if identical, holds
Row next step, otherwise, instruction input error message of receiving the award is sent to APP terminals, points out user to re-enter or terminate；
S105, calculates prizes pool reward quantity surplus；
S106, when there is remaining bonus, according to bonus information, corresponding bonus is sent to APP terminals；
S107, an advertisement is pushed to the APP terminals for getting bonus, and be stored in for the bonus of acquisition by user
APP remaining sums, or extract to Third-party payment platform.
A kind of optimization advertisement putting provided in above-described embodiment and the method for effect, by generating instruction of receiving the award, deliver
Advertisement, the instruction of receiving the award that user is input into after advertisement is seen by APP terminals, after obtaining input content, by judging input
Whether instruction of receiving the award is identical with the instruction of receiving the award of standard, and sends corresponding bonus to APP terminals, can make user and advertisement
Interaction is produced between content, by watching, remembering, being input into this process, input and the related instruction of receiving the award of advertisement can add
Deep user to the impression of advertising words, and by behavior-reward this pattern, can make user after being rewarded to memory simultaneously
Input is received the award and instructs this behavior to produce benign facilitation, user is added to during this on one's own initiative.
In another embodiment, there is provided a kind of method for optimizing advertisement putting and effect, the method includes：
Instruction of receiving the award is generated, instruction of receiving the award includes：Word, voice, picture, symbol etc., wherein：
Receive the award instruction displaying medium can be：Mobile Internet, internet, TV, broadcast, open air, newspaper, magazine or
Leaflet etc.；
Instruction of receiving the award is added on advertisement material, ad content is delivered, instruction of receiving the award includes：Standard is received the award and instructs and point out
User is input into standard and receives the award the prompt message of instruction by APP terminals；
The instruction of receiving the award that user is input into by APP terminals is obtained, the mode for being input into instruction of receiving the award can be phonetic entry, choosing
Item prompting, keyword completion etc., for example, user is seeing the advertisement of Mongolia Ox and advertisement prompting：" certain so-and-so " APP is opened, it is defeated
After entering " daily one glass of milk, strong Chinese get cash ", in APP, complete instruction of receiving the award is input into by word, or it is logical
The complete advertising words of phonetic entry is crossed, or single choice or multiselect are carried out in the instruction of receiving the award with multiple fascination item, or be input into it
A middle part is received the award instruction, and then the mode such as auto-complete is input into instruction of receiving the award；
Judgement receive the award instruction with standard receive the award instruct it is whether identical, if identical, next step is performed, otherwise, to APP
Terminal sends instruction errors information of receiving the award；
The log-on message of user is obtained, logon information includes：Age, sex, residence, IP address, income, educational background, work
The time limit, family size；
Judge whether user got bonus in preset time period according to log-on message, if do not got, hold
Row next step, otherwise, sends to APP terminals and gets failure information, for example, could be arranged to each user for a certain advertisement
A bonus can only be got daily, then Preset Time is just 24 hours, when user got the advertisement in 24 hours
After bonus, the information for getting failure will be received；
According to bonus information, corresponding bonus is sent to APP terminals, for example, the releasing mode of bonus can be sent out
Put to APP remaining sums or extract to wechat or Alipay or interchanger；
Again for example, advertiser has prepared 100,000 yuan of bonuses, every part of bonus is any amount of money in 1 yuan to 10 yuan, then send out
The amount of money number put during reward can be 5 yuan, 6 yuan, 7 yuan etc., and untill distributing, fixed allocation is all bonuses to fix
Value, for example, advertiser has prepared 100,000 yuan of bonuses, every part of bonus is 10 yuan, altogether the bonus very much of granting 1, gradient distribution
For all bonuses are trapezoidal profile, for example, advertiser has prepared 100,000 yuan of bonuses, led in 1 hour after advertisement broadcasting
Bonus is taken, every part of bonus is 20 yuan, and bonus is got in 1-5 hours after advertisement broadcasting, and every part of bonus is
10 yuan, bonus is got in 5-10 hours after advertisement broadcasting, every part of bonus is 5 yuan, untill distributing；
The pickup information of the APP terminals of bonus has been got in acquisition, and pickup information includes：Bonus gets time, reward
The IP address of golden collar's access value, geographical location information and APP terminals；
Pickup information to all APP terminals for getting bonus is processed, and is obtained for advertisement putting quality
Result；
To the APP terminal advertisement contents for getting bonus；
When APP terminals get bonus, APP terminals jump to default third party interface, and third party interface can be
The purchase interface of product, product are discussed in detail interface and/or member registration interface etc..
In another embodiment, as shown in Fig. 2 for one kind that another embodiment of the present invention is provided optimizes advertisement putting and effect
The structural framing figure of the system of fruit, the system includes：Generation identification module 301, acquisition module 302, matching module 303, calculating
Module 304, transport module 305 and module 306 of withdrawing deposit, wherein：
Generation identification module 301 is received the award command information for generation, and command information of receiving the award includes：Receive the award instruction, receive the award end
Client information and bonus information；
Acquisition module 302 is used to obtain the finger of receiving the award that user is input into, searches for, is selected by APP terminals or terminal
Make content；
Matching module 303 be used to judging input, search, receive the award command content and the standard of selection receive the award instruct whether phase
Together；
Computing module 304 is used to calculate prizes pool reward quantity surplus；
Transport module 305 is used for when the instruction of receiving the award of input, search, selection is identical with standard instruction of receiving the award, and also remains
During remaining bonus, according to bonus information, corresponding bonus is sent to APP terminals, when input, search, the finger of receiving the award for selecting
Order and standard receive the award instruction when differing, and are sent to APP terminals and received the award instruction errors information；
Module of withdrawing deposit 306 is used to for the bonus of acquisition to be stored in APP remaining sums, or extracts to Third-party payment platform.
Further optimize, bonus information includes：Bonus total value and the bonus method of salary distribution, bonus distribution side
Formula is including being randomly assigned, fixed allocation or gradient are distributed.
Further optimize, transport module 305 is additionally operable to obtain the log-on message of user, and user is judged according to log-on message
Whether bonus was got in preset time period, if do not got, according to bonus information, phase was sent to APP terminals
The bonus answered simultaneously jumps to third party's page, otherwise, is sent to APP terminals and gets failure information.
Further optimize, also include：Information collection module 307, is connected with matching module 303, has been got for obtaining
The end message of receiving the award of the APP terminals of bonus, end message of receiving the award includes：Bonus get time, bonus get numerical value,
The IP address of geographical location information and APP terminals, and advertisement is analyzed after which kind of medium is delivered by end message of receiving the award, obtain
The quantity of spectators be it is most, obtain spectators quality be with enterprise marketing pair as if most match.
Further optimize, transport module 305 is additionally operable to after APP terminals get bonus, send default to APP terminals
Third party interface.
Further optimize, third party interface can be that the purchase interface of product, product are discussed in detail interface, download circle
Face, member registration interface etc..
Further optimize, system is additionally operable to calculate effective rating according to the T/A for getting instruction acquisition
Rate, audience rating, reading theory.
Further optimize, system is additionally operable to according to the log-on message for obtaining user, and logon information includes：Age, sex,
Residence, IP address, income, educational background, length of service, family size are come the quality that calculates rating, listen to, read the crowd of receiving the award.
Further optimize, system is additionally operable to mobile terminal APP, internet end and introduces flow.
Further optimize, system is additionally operable to introduce flow for third party mobile terminal APP, internet end.
In several embodiments provided herein, it should be understood that disclosed system and method, can be by it
Its mode is realized.For example, system embodiment described above is only schematical, for example, the division of module, is only
A kind of division of logic function, can there is other dividing mode when actually realizing, such as multiple modules can combine or can be with
Another system is integrated into, or some features can be ignored, or do not perform.In addition, shown or discussed coupling each other
Conjunction or direct-coupling or communication connection can be INDIRECT COUPLING or the communication connection by some interfaces, device or unit, also may be used
To be electric, machinery or other forms are connected.
The foregoing is only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all it is of the invention spirit and
Within principle, any modification, equivalent substitution and improvements made etc. should be included within the scope of the present invention.
Claims (6)
1. a kind of method for optimizing advertisement putting and effect, it is characterised in that comprise the following steps：
Step 1, generates instruction of receiving the award, and the form of the instruction of receiving the award includes：Word, voice, picture, symbol；
Step 2, instruction of being received the award described in addition in the material for broadcasting or publishing in program, in article, in advertisement；
Step 3, user after seeing or hearing the instruction of receiving the award, be input into by APP terminals, search, finger of receiving the award described in selection
Command content of receiving the award in order；
Whether step 4, the command content of receiving the award for judge input, search, selecting is identical with the instruction of receiving the award, if identical,
Next step is performed, otherwise, instruction input error message of receiving the award is sent to the APP terminals, point out user to re-enter or tie
Beam；
Step 5, judge the APP terminals whether neck reward, if got, point out neck reward and terminate,
Otherwise, next step is performed；
Step 6, calculates prizes pool reward quantity surplus；
Step 7, when there is remaining bonus, click is got, and according to bonus information, sends corresponding to the APP terminals
Bonus；
Step 8, after the APP terminals successfully get bonus, jumps to third party interface；
The bonus of acquisition is stored in APP remaining sums by step 9, user, or is extracted to Third-party payment platform.
2. method according to claim 1, it is characterised in that the bonus information includes：Bonus total value and prize
The golden method of salary distribution is encouraged, the bonus method of salary distribution is including being randomly assigned, fixed allocation or gradient are distributed.
3. method according to claim 1, it is characterised in that also include：
Step 10, obtains the log-on message of the user, and the logon information includes：Age, sex, residence, IP address, receipts
Enter, educational background, the length of service, family size.
4. a kind of system for optimizing advertisement putting and effect, it is characterised in that including：Generation identification module, acquisition module, matching
Module, computing module, transport module and module of withdrawing deposit, wherein：The generation identification module is received the award command information, institute for generation
Stating command information of receiving the award includes：Receive the award instruction, receive the award end message and bonus information；
The acquisition module is used to obtain the finger of receiving the award that user is input into, searches for, is selected by the APP terminals or terminal
Make content；
The matching module be used to judging input, search, selection receive the award command content and standard receive the award instruct it is whether identical；
The computing module is used to calculate prizes pool reward quantity surplus；
The transport module is used for when the instruction of receiving the award of input, search, selection is identical with standard instruction of receiving the award, and also has and remain
During remaining bonus, according to the bonus information, send corresponding bonus to the APP terminals and jump to third party circle
Face, when input, search, selection receive the award instruction with the standard receive the award instruction differ when, to the APP terminals send receive the award
Instruction errors information；
The module of withdrawing deposit is used to for the bonus of acquisition to be stored in APP remaining sums, or extracts to Third-party payment platform.
5. system according to claim 4, it is characterised in that the transport module is additionally operable to obtain the login of the user
Information, judges whether the user got bonus in preset time period according to the log-on message, if do not got,
Then according to the bonus information, corresponding bonus is sent to the APP terminals, otherwise, sent to the APP terminals and got
Failure information.
6. system according to claim 4, it is characterised in that also include：Information collection module, connects with the matching module
Connect, the end message of receiving the award for obtaining the APP terminals for having got bonus, the end message of receiving the award includes：Reward golden collar
The IP address that time, bonus gets numerical value, geographical location information and the APP terminals is taken, and is believed by the terminal of receiving the award
After which kind of medium is delivered, the quantity for obtaining spectators is most for breath analysis advertisement, obtains the quality of spectators and is and enterprise marketing
Pair as if most match.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
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| CN107483218A (en) * | 2017-08-18 | 2017-12-15 | 首媒科技（北京）有限公司 | Information displaying method and device |
| CN107527237A (en) * | 2017-08-15 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | A kind of task sending method and device |
| CN108734521A (en) * | 2018-05-24 | 2018-11-02 | 赵永强 | Displaced type ad system and its method are consumed about APP |
| CN109816452A (en) * | 2019-01-28 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN110427243A (en) * | 2019-08-12 | 2019-11-08 | 陈创科 | Improve method, terminal and the storage medium of advertisement interaction effect of spreading its tail |
| CN110929181A (en) * | 2019-11-11 | 2020-03-27 | 上海连尚网络科技有限公司 | Method and device for acquiring novel reading resource information |
| CN111177062A (en) * | 2019-12-02 | 2020-05-19 | 上海连尚网络科技有限公司 | Method and equipment for providing reading presentation information |
| CN111429187A (en) * | 2020-04-08 | 2020-07-17 | 杭州左链科技有限公司 | Advertisement display incentive method, equipment and storage medium |
| CN116823349A (en) * | 2022-11-25 | 2023-09-29 | 武汉云之端广告传媒有限公司 | Advertisement delivery monitoring and managing method and system based on data acquisition |
| CN116823349B (en) * | 2022-11-25 | 2024-05-14 | 深圳市润洋网络科技有限公司 | Advertisement delivery monitoring and managing method and system based on data acquisition |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107527237A (en) * | 2017-08-15 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | A kind of task sending method and device |
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| CN108734521A (en) * | 2018-05-24 | 2018-11-02 | 赵永强 | Displaced type ad system and its method are consumed about APP |
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| CN109816452A (en) * | 2019-01-28 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN110427243A (en) * | 2019-08-12 | 2019-11-08 | 陈创科 | Improve method, terminal and the storage medium of advertisement interaction effect of spreading its tail |
| CN110929181A (en) * | 2019-11-11 | 2020-03-27 | 上海连尚网络科技有限公司 | Method and device for acquiring novel reading resource information |
| CN111177062A (en) * | 2019-12-02 | 2020-05-19 | 上海连尚网络科技有限公司 | Method and equipment for providing reading presentation information |
| CN111177062B (en) * | 2019-12-02 | 2024-04-05 | 上海连尚网络科技有限公司 | Method and device for providing reading presentation information |
| CN111429187A (en) * | 2020-04-08 | 2020-07-17 | 杭州左链科技有限公司 | Advertisement display incentive method, equipment and storage medium |
| CN116823349A (en) * | 2022-11-25 | 2023-09-29 | 武汉云之端广告传媒有限公司 | Advertisement delivery monitoring and managing method and system based on data acquisition |
| CN116823349B (en) * | 2022-11-25 | 2024-05-14 | 深圳市润洋网络科技有限公司 | Advertisement delivery monitoring and managing method and system based on data acquisition |
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Application publication date: 20170627 |