CN116823349B

CN116823349B - Advertisement delivery monitoring and managing method and system based on data acquisition

Info

Publication number: CN116823349B
Application number: CN202211492001.3A
Authority: CN
Inventors: 陈玲
Original assignee: Shenzhen Runyang Network Technology Co ltd
Current assignee: Shenzhen Runyang Network Technology Co ltd
Priority date: 2022-11-25
Filing date: 2022-11-25
Publication date: 2024-05-14
Anticipated expiration: 2042-11-25
Also published as: CN116823349A

Abstract

The invention belongs to the technical field of advertisement delivery management and discloses an advertisement delivery monitoring management method and system based on data acquisition, wherein the advertisement delivery monitoring management method and system comprises a target elevator advertisement delivery information acquisition module, a history reference elevator advertisement identification module, a history reference elevator advertisement trend audience induction module, a predicted audience quantity determination module, a target elevator advertisement delivery adaptation judgment module, a predicted demand delivery time assessment module, a target elevator advertisement attention heat analysis module and a predicted demand delivery time correction display terminal.

Description

Advertisement delivery monitoring and managing method and system based on data acquisition

Technical Field

The invention belongs to the technical field of advertisement delivery management, in particular to an elevator advertisement delivery management technology, and particularly relates to an advertisement delivery monitoring management method and system based on data acquisition.

Background

As the propagation media become more and more diverse, the propagation of advertisements has more and more channels, such as elevator advertisements, which stand out by the features of accurate audiences, and are receiving wide attention from the market. The main areas for putting the elevator advertisement are residential communities and office buildings at present, wherein the elevator advertisement putting amount for the office buildings is more and more because the office buildings have more people taking the elevator in a fixed time period, under the condition, the elevator advertisement putting competition is more and more intense, and particularly for large office buildings with more office people, the corresponding putting cost is also water-swelling.

Meanwhile, the current elevator advertisement is converted from the original pursuing watching quantity to pursuing code scanning quantity when considering the throwing effect, and the code scanning quantity can intuitively and truly reflect the attention degree of the public to the elevator advertisement.

Under the influence of the two conditions, in order to maximize the delivery benefit, as an elevator advertisement dispenser, a limited delivery period needs to be utilized efficiently on the basis of guaranteeing the code scanning amount of the elevator advertisement demand, the expression form is that the elevator advertisement delivered in the delivery period can realize seamless connection, the waste of invalid delivery time is reduced as much as possible, and the premise of meeting the delivery demand is that the required delivery duration of the elevator advertisement to be delivered is predicted in advance.

However, the inventor finds that when the demand delivery duration of the elevator advertisement is predicted in the prior art, on one hand, all office staff of a delivery point are taken as delivery audience objects, so that the actual situation is difficult to attach, and on the other hand, the influence of the gradual descending trend of the code scanning amount of the elevator advertisement, which is reflected by the happiness and the boredom of the audience objects in the delivery process, on the delivery duration is ignored, and the prediction result lacks rationality and objectivity, so that the accuracy of the prediction result is further influenced, the utilization rate of the delivery period is not high, and the maximization of the delivery benefit is difficult to ensure.

Disclosure of Invention

The technical task of the invention is to provide the advertisement putting monitoring management method and the system based on data acquisition aiming at the problems, so that the defects in the prior art when predicting the advertisement putting duration of the elevator can be effectively overcome.

The aim of the invention can be achieved by the following technical scheme: in a first aspect, the present invention provides a method for monitoring and managing advertisement delivery based on data acquisition, comprising the following steps: A. the method comprises the steps of obtaining propaganda main body types and demand code scanning quantity corresponding to target elevator advertisements, recording office buildings appointed for delivering the target elevator advertisements as appointed delivery points, and further obtaining office personnel information corresponding to the appointed delivery points, wherein the office personnel information comprises office personnel number, age group occupation ratio and male and female occupation ratio corresponding to each age group.

B. And identifying a historical reference elevator advertisement corresponding to the target elevator advertisement from historical elevator advertisement release records corresponding to the designated release points according to the propaganda subject category corresponding to the target elevator advertisement, and extracting the release records corresponding to the historical reference elevator advertisement, thereby summarizing the trend audience characteristics and the average code scanning descending amount of the historical reference elevator advertisement at the designated release points, wherein the trend audience characteristics comprise trend audience gender and trend audience age groups.

C. and determining the expected audience quantity of the target elevator advertisement at the appointed delivery point according to the tendency audience characteristics corresponding to the target elevator advertisement and the office personnel information corresponding to the appointed delivery point.

D. and comparing the expected audience quantity of the target elevator advertisement at the appointed delivery point with the required code scanning quantity corresponding to the target elevator advertisement by adopting a mode that each audience only performs single code scanning, thereby judging whether the target elevator advertisement is delivered and adapted, if so, executing E-G, otherwise, not performing operation.

E. And estimating the predicted demand putting duration of the target elevator advertisement at the specified putting point according to the corresponding demand code scanning amount of the target elevator advertisement, the predicted audience amount of the target elevator advertisement at the specified putting point and the average code scanning descending amount of the historical reference elevator advertisement at the specified putting point.

F. Setting trial casting period, further monitoring the scanning amount of each trial casting day of the target elevator advertisement in the trial casting period, and analyzing the attention heat of the target elevator advertisement at the appointed casting point.

G. and correcting the predicted demand release time of the target elevator advertisement at the appointed release point based on the attention heat of the target elevator advertisement at the appointed release point, thereby obtaining the corrected demand release time of the target elevator advertisement at the appointed release point, and displaying the corrected demand release time in the background.

In one implementation manner of the first aspect of the present invention, the identifying the historical reference elevator advertisement corresponding to the target elevator advertisement specifically includes the following steps: and B-1, counting the number of the elevator advertisements historically released by the appointed release point from the historical elevator advertisement release records corresponding to the appointed release point, and the propaganda subject category corresponding to each elevator advertisement.

And B-2, matching the propaganda subject category corresponding to the target elevator advertisement with the propaganda subject category corresponding to each elevator advertisement, and screening the successfully matched elevator advertisement from the propaganda subject category as the historical reference elevator advertisement corresponding to the target elevator advertisement.

In one implementation manner of the first aspect of the present invention, a specific induction process of the gender of the tendency audience in the tendency audience characteristics of the appointed drop point by the history reference elevator advertisement is as follows: (1) And acquiring the code scanning quantity of each delivery day and the code scanning account corresponding to each code scanning from the delivery record corresponding to the historical reference elevator advertisement, wherein each code scanning account corresponds to one code scanning person.

(2) And carrying out duplication removal processing on the code scanning account numbers corresponding to the code scanning codes on each release day by using the historical reference elevator advertisement to form a code scanning account number set corresponding to the historical reference elevator advertisement.

(3) And respectively reading the sex of the code scanning personnel and the age of the code scanning personnel from the code scanning account information.

(4) And comparing the genders of the code scanning personnel corresponding to each code scanning account by using the historical reference elevator advertisement, and classifying the code scanning accounts corresponding to the same genders to form a code scanning account set corresponding to men and a code scanning account set corresponding to women in the historical reference elevator advertisement putting period.

(5) Respectively counting the number of code scanning accounts existing in a code scanning account set corresponding to a male and a code scanning account set corresponding to a female in a historical reference elevator advertisement putting period, taking the number of code scanning personnel and the number of code scanning personnel in the male and female in the historical reference elevator advertisement putting period as histories, and passing the numbers through a formulaAnd calculating the sex contrast ratio delta of the code scanning personnel corresponding to the historical reference elevator advertisement, wherein q _{Man's body}、q_Female is respectively expressed as the number of male code scanning personnel and the number of female code scanning personnel in the historical reference elevator advertisement putting period, and e is expressed as a natural constant.

(6) And comparing delta with the set equilibrium sex contrast ratio, if delta is smaller than or equal to the set equilibrium sex contrast ratio, inducing males and females to be the sex of the tendency audience of the historical reference elevator advertisement at the appointed putting point, otherwise inducing the sex with the largest number of code scanning personnel to be the sex of the tendency audience of the historical reference elevator advertisement at the appointed putting point.

In one implementation manner of the first aspect of the present invention, a specific induction process of the age of the trending audience in the trending audience characteristics of the designated delivery point by the historical reference elevator advertisement is as follows: the method comprises the steps of firstly, performing duplication removal processing on age groups of code scanning personnel corresponding to each code scanning account number in a historical reference elevator advertisement, marking the processed age groups as specific age groups, and classifying the code scanning account numbers corresponding to the same specific age groups to obtain code scanning account number sets corresponding to each specific age group in a historical reference elevator advertisement putting period.

And secondly, respectively counting the number of the code scanning account numbers in the code scanning account number set corresponding to each specific age group in the historical reference elevator advertisement putting period, so as to calculate the corresponding occupancy value of each age group.

Step three, extracting the maximum duty ratio and the minimum duty ratio from the duty ratios corresponding to all age groups, and introducing the maximum duty ratio and the minimum duty ratio into a duty ratio fluctuation degree evaluation formulaAnd evaluating the age group duty ratio fluctuation degree of the code scanning personnel corresponding to the historical reference elevator advertisement.

Fourth, comparing the duty ratio fluctuation degree of the code scanning personnel corresponding to the historical reference elevator advertisement with the set uniform duty ratio fluctuation degree, if the duty ratio fluctuation degree of the code scanning personnel corresponding to the historical reference elevator advertisement is smaller than or equal to the set uniform duty ratio fluctuation degree, then summarizing all specific age groups corresponding to the historical reference elevator advertisement into the age groups of the tendency audience of the historical reference elevator advertisement at the designated delivery point, otherwise, extracting the age group corresponding to the maximum duty ratio from the duty ratio corresponding to each age group, and summarizing the age group of the tendency audience of the historical reference elevator advertisement at the designated delivery point.

In one implementation manner of the first aspect of the present invention, a summary manner corresponding to the average scan code reduction amount is: sorting the history reference elevator advertisements corresponding to the delivery days according to the date sequence, and comparing the scanning code amounts of the history reference elevator advertisements corresponding to the delivery days with adjacent delivery days after sorting, thereby calculating the average scanning code descending amount corresponding to the history reference elevator advertisementsThe calculation formula is/>W _i、w_i+1、w_i+2 is respectively indicated as the scanning amount of the historical reference elevator advertisement corresponding to the i th delivery day, the scanning amount of the i+1th delivery day and the scanning amount of the i+2th delivery day, i is indicated as the number of the historical reference elevator advertisement corresponding to each delivery day, and i=1, 2, …, n and n are indicated as the number of the delivery days existing in the historical reference elevator advertisement delivery period.

In one implementation manner of the first aspect of the present invention, the specific implementation method of determining the expected audience quantity of the target elevator advertisement at the specified delivery point is as follows: c-1, extracting a trend audience age group ratio and a trend audience gender ratio corresponding to the trend audience age group from office staff information corresponding to the appointed delivery point of the target elevator advertisement based on trend audience characteristics of the historical reference elevator advertisement at the appointed delivery point, and respectively marking asξ。

C-2, extracting the number of office workers from the office worker information, marking as X ₀, and combining the twoAnd xi pass formulaThe expected audience quantity X of the target elevator advertisement at the appointed delivery point is calculated.

In one implementation manner of the first aspect of the present invention, the analyzing the predicted required delivery duration of the target elevator advertisement at the specified delivery point refers to the following analysis steps: e-1, by the formulaCalculating the number k of the delivery days for which the expected audience number of the target elevator advertisement at the appointed delivery point can be maintained, recording a plurality of the delivery days capable of being maintained as the maintenance delivery days, and numbering the maintenance delivery days according to the time sequence.

E-2, extracting the code scanning amount corresponding to the first delivery day from the code scanning amounts of the historical reference elevator advertisements corresponding to the delivery days, and taking the code scanning amount as the code scanning amount of the target elevator advertisement for maintaining the code scanning day at the first specified delivery point.

E-3, obtaining the scanning amount of the next maintenance delivery day according to the scanning amount of the target elevator advertisement on the first maintenance scanning day of the specified delivery point and the average scanning descending amount of the historical reference elevator advertisement on the specified delivery point, and the like to obtain the corresponding scanning amount of the target elevator advertisement on each maintenance delivery day in the specified delivery point.

E-4, accumulating the scanning code amount corresponding to each maintenance delivery day of the target elevator advertisement in the appointed delivery point in sequence, comparing the accumulated result with the required scanning code amount corresponding to the target elevator advertisement, and if the accumulated result reaches the required scanning code amount corresponding to the target elevator advertisement for a certain time, extracting the cut-off maintenance delivery day from the maintenance delivery day corresponding to the accumulated result, thereby taking the interval duration between the first maintenance scanning code day and the cut-off maintenance delivery day as the predicted required delivery duration of the target elevator advertisement in the appointed delivery point.

In one implementation manner of the first aspect of the present invention, the analyzing the attention heat of the target elevator advertisement at the designated delivery point refers to the following steps: f-1, comparing the scanning code amount of each trial-throwing day of the target elevator advertisement in the trial-throwing period to adjacent trial-throwing days, calculating the average scanning code descending amount of the trial throwing corresponding to the target elevator advertisement, and marking as

F-2, comparing the average scanning code descending amount of trial delivery corresponding to the target elevator advertisement with the average scanning code descending amount of the historical reference elevator advertisement at the appointed delivery point, and passing through the formulaAnd Q is expressed as the required code scanning quantity corresponding to the target elevator advertisement, and the attention heat phi of the target elevator advertisement at the appointed delivery point is calculated.

In one implementation manner of the first aspect of the present invention, a calculation formula of the corrected demand delivery duration of the target elevator advertisement at the specified delivery point is as followsWherein T is the corrected demand delivery time of the target elevator advertisement at the appointed delivery point, and T ₀ is the predicted demand delivery time of the target elevator advertisement at the appointed delivery point.

In a second aspect, the invention provides an advertisement delivery monitoring and managing system based on data acquisition, which comprises the following modules: the target elevator advertisement putting information acquisition module is used for marking the elevator advertisement to be put as the target elevator advertisement, further acquiring the propaganda subject category and the required code scanning amount corresponding to the target elevator advertisement, marking the office building in which the target elevator advertisement is specified to be put as the specified putting point, and further acquiring office personnel information corresponding to the specified putting point, wherein the office personnel information comprises the number of office personnel, the age group occupation ratio and the male and female occupation ratio corresponding to each age group.

The historical reference elevator advertisement identification module is used for identifying the historical reference elevator advertisement corresponding to the target elevator advertisement from the historical elevator advertisement release record corresponding to the appointed release point according to the propaganda subject category corresponding to the target elevator advertisement.

And the historical reference elevator advertisement tendency audience induction module is used for extracting the release record corresponding to the historical reference elevator advertisement, so as to induce the tendency audience characteristics and the average scanning code descending quantity corresponding to the historical reference elevator advertisement.

And the expected audience quantity determining module is used for determining the expected audience quantity of the target elevator advertisement at the appointed delivery point according to the tendency audience characteristics corresponding to the target elevator advertisement and the office personnel information corresponding to the appointed delivery point of the target elevator advertisement.

And the target elevator advertisement putting adaptation judging module is used for comparing the expected audience quantity of the target elevator advertisement at the appointed putting point with the required code scanning quantity corresponding to the target elevator advertisement in a mode that each audience only performs single code scanning, so as to judge whether the target elevator advertisement is put adaptation or not.

The estimated demand delivery duration evaluation module is used for evaluating the estimated demand delivery duration of the target elevator advertisement at the specified delivery point according to the demand code scanning amount corresponding to the target elevator advertisement, the estimated audience amount of the target elevator advertisement at the specified delivery point and the average code scanning descending amount of the historical reference elevator advertisement at the specified delivery point when the target elevator advertisement delivery is judged to be matched.

The target elevator advertisement attention heat analysis module is used for setting trial casting periods, further monitoring the code scanning quantity of each trial casting day of the target elevator advertisement in the trial casting periods, and analyzing attention heat of the target elevator advertisement at the appointed casting point according to the code scanning quantity.

The predicted demand delivery time length correction display terminal is used for correcting the predicted demand delivery time length of the target elevator advertisement at the specified delivery point based on the attention heat of the target elevator advertisement at the specified delivery point, so as to obtain the corrected demand delivery time length of the target elevator advertisement at the specified delivery point, and displaying the corrected demand delivery time length of the target elevator advertisement in the background.

By combining all the technical schemes, the invention has the advantages and positive effects that:

(1) According to the method, when the demand delivery duration of the target elevator advertisement is predicted, the historical reference elevator advertisement is extracted from the historical elevator advertisement delivery records of the appointed delivery points, so that the trend of the trend audience and the gradual descending trend of the code scanning quantity of the target elevator advertisement are analyzed, the trend is further used as a prediction basis, the predicted demand delivery duration of the target elevator advertisement is comprehensively estimated, reasonable and objective prediction of the demand delivery duration of the target elevator advertisement is realized, the accuracy of a prediction result is greatly improved, the utilization rate of a delivery period is further improved, and the maximization of the delivery benefit of an elevator advertisement dispenser is guaranteed.

(2) According to the method, the expected audience quantity of the target elevator advertisement at the appointed delivery point is determined based on analysis of the target elevator advertisement trend audience characteristics before the demand delivery time of the target elevator advertisement is predicted, so that whether the target elevator advertisement is delivered and adapted at the appointed delivery point is judged, a judging flow is added before the demand delivery time is predicted, the demand delivery time is predicted after the judgment is adapted, invalid prediction caused by direct demand delivery time prediction of the target elevator advertisement is avoided, and the prediction of the demand delivery time of the target elevator advertisement is more practical.

Drawings

The invention will be further described with reference to the accompanying drawings, in which embodiments do not constitute any limitation of the invention, and other drawings can be obtained by one of ordinary skill in the art without inventive effort from the following drawings.

FIG. 1 is a flow chart of the steps of the method of the present invention.

Fig. 2 is a schematic diagram of system module connection according to the present invention.

Detailed Description

The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.

Example 1

Referring to fig. 1, the invention provides an advertisement delivery monitoring and managing method based on data acquisition, which comprises the following steps: A. the method comprises the steps of obtaining propaganda main body types and demand code scanning quantity corresponding to target elevator advertisements, recording office buildings appointed for delivering the target elevator advertisements as appointed delivery points, and further obtaining office personnel information corresponding to the appointed delivery points, wherein the office personnel information comprises office personnel number, age group occupation ratio and male and female occupation ratio corresponding to each age group.

It should be noted that, the propaganda subject mentioned above refers to subject information embodied by propaganda content of elevator advertisement, and may be a product or service, and propaganda subject category includes, but is not limited to, cosmetics, foods, and electronic products.

As a specific embodiment, the identifying the history reference elevator advertisement corresponding to the target elevator advertisement specifically includes the following steps: and B-1, counting the number of the elevator advertisements historically released by the appointed release point from the historical elevator advertisement release records corresponding to the appointed release point, and the propaganda subject category corresponding to each elevator advertisement.

As another specific embodiment, the specific induction process of the above history reference elevator advertisement in the tendency audience characteristics of the designated delivery point is as follows: (1) And acquiring the code scanning quantity of each delivery day and the code scanning account corresponding to each code scanning from the delivery record corresponding to the historical reference elevator advertisement, wherein each code scanning account corresponds to one code scanning person.

(5) Respectively counting the number of code scanning accounts existing in a code scanning account set corresponding to a male and a code scanning account set corresponding to a female in a historical reference elevator advertisement putting period, taking the number of code scanning personnel and the number of code scanning personnel in the male and female in the historical reference elevator advertisement putting period as histories, and passing the numbers through a formulaCalculating gender contrast ratio delta of code scanning personnel corresponding to the historical reference elevator advertisement, wherein q _{Man's body}、q_Female is respectively expressed as the number of male code scanning personnel and the number of female code scanning personnel in the historical reference elevator advertisement putting period, and e is expressed as a natural constant, wherein the more the difference between the number of male code scanning personnel and the number of female code scanning personnel is, the more uneven the number distribution of the male code scanning personnel and the female code scanning personnel is indicated.

The specific induction process of the historic reference elevator advertisement in the inclined audience characteristics of the appointed delivery point in the inclined audience age range is as follows: the method comprises the steps of firstly, performing duplication removal processing on age groups of code scanning personnel corresponding to each code scanning account number in a historical reference elevator advertisement, marking the processed age groups as specific age groups, and classifying the code scanning account numbers corresponding to the same specific age groups to obtain code scanning account number sets corresponding to each specific age group in a historical reference elevator advertisement putting period.

Step three, extracting the maximum duty ratio and the minimum duty ratio from the duty ratios corresponding to all age groups, and introducing the maximum duty ratio and the minimum duty ratio into a duty ratio fluctuation degree evaluation formulaAnd evaluating the fluctuation degree of the age group ratio of the code scanning personnel corresponding to the historical reference elevator advertisement, wherein the larger the difference between the maximum ratio and the minimum ratio is, the more uneven the quantity distribution of the code scanning personnel in each age group is.

In a specific embodiment of the invention, the characteristic of the tendency audience of the historical reference elevator advertisement at the appointed delivery point is analyzed, and the purpose of the analysis is to take the characteristic as a reference to acquire the tendency audience of the target elevator advertisement at the appointed delivery point.

The induction mode corresponding to the average code scanning descending amount is as follows: sorting the history reference elevator advertisements corresponding to the delivery days according to the date sequence, and comparing the scanning code amounts of the history reference elevator advertisements corresponding to the delivery days with adjacent delivery days after sorting, thereby calculating the average scanning code descending amount corresponding to the history reference elevator advertisementsThe calculation formula is/>W _i、w_i+1、w_i+2 is respectively indicated as the scanning amount of the historical reference elevator advertisement corresponding to the i th delivery day, the scanning amount of the i+1 th delivery day and the scanning amount of the i+2 th delivery day, i is indicated as the number of the historical reference elevator advertisement corresponding to each delivery day, i=1, 2.

It should be noted that the above summary of average code scanning descending amount corresponding to the historical reference elevator advertisement aims at keeping consistency of the code scanning amount of each throwing day in the actual throwing process of the elevator advertisement, and is influenced by the mind of the audience in the viewing process, specifically, the code scanning amount is increased by the audience under the guidance of curiosity when the elevator advertisement is thrown in the first day, but the code scanning amount of the elevator advertisement in the subsequent throwing time gradually falls along with the decrease of curiosity, and the gradual descending trend of the code scanning amount of the target elevator advertisement in the throwing process can be intuitively predicted by taking the average code scanning descending amount corresponding to the historical reference elevator advertisement as a reference basis.

C. According to the tendency audience characteristics corresponding to the target elevator advertisement and office personnel information corresponding to the designated delivery point, determining the expected audience quantity of the target elevator advertisement at the designated delivery point, wherein the specific implementation method comprises the following steps: c-1, extracting a trend audience age group ratio and a trend audience gender ratio corresponding to the trend audience age group from office staff information corresponding to the appointed delivery point of the target elevator advertisement based on trend audience characteristics of the historical reference elevator advertisement at the appointed delivery point, and respectively marking asξ。

The specific judging mode for judging whether the target elevator advertisement is put in and adapted is that if the expected audience quantity of the target elevator advertisement at the appointed putting point is larger than or equal to the required code scanning quantity corresponding to the target elevator advertisement, the specific judging mode indicates that the expected audience quantity of the target elevator advertisement at the appointed putting point can meet the required code scanning quantity corresponding to the target elevator advertisement, at the moment, the target elevator advertisement is put in and adapted, and otherwise, the target elevator advertisement is put in and not adapted.

According to the method, the expected audience quantity of the target elevator advertisement at the appointed delivery point is determined based on analysis of the target elevator advertisement trend audience characteristics before the demand delivery time of the target elevator advertisement is predicted, so that whether the target elevator advertisement is delivered and adapted at the appointed delivery point is judged, a judging flow is added before the demand delivery time is predicted, the demand delivery time is predicted after the judgment is adapted, invalid prediction caused by direct demand delivery time prediction of the target elevator advertisement is avoided, and the prediction of the demand delivery time of the target elevator advertisement is more practical.

It is to be noted that the judgment of whether the target elevator advertisement is put and adapted is based on the mode that each audience only scans codes once, namely, one audience only corresponds to one code scanning amount, and for a normal advertisement viewer, the code scanning is carried out when the advertisement viewer is interested in the elevator advertisement, but the code scanning is usually limited to one code scanning, the mode is relatively fit and practical, and meanwhile, the error rate is reduced to a certain extent.

E. According to the corresponding demand code scanning amount of the target elevator advertisement, the expected audience amount of the target elevator advertisement at the appointed putting point and the average code scanning descending amount of the historical reference elevator advertisement at the appointed putting point, the expected demand putting duration of the target elevator advertisement at the appointed putting point is estimated, and the method comprises the following analysis steps: e-1, by the formulaCalculating the number k of the delivery days for which the expected audience number of the target elevator advertisement at the appointed delivery point can be maintained, recording a plurality of the delivery days capable of being maintained as the maintenance delivery days, and numbering the maintenance delivery days according to the time sequence.

E-3, dividing the scanning code amount of the target elevator advertisement on the first maintenance scanning code day of the appointed putting point by the average scanning code descending amount of the historical reference elevator advertisement on the appointed putting point to obtain the scanning code amount of the next maintenance putting day, and the like to obtain the corresponding scanning code amount of each maintenance putting day of the target elevator advertisement in the appointed putting point.

E-4, accumulating the scanning code amount corresponding to each maintenance delivery day of the target elevator advertisement in the appointed delivery point in sequence, comparing the accumulated result with the required scanning code amount corresponding to the target elevator advertisement, and if the accumulated result reaches the required scanning code amount corresponding to the target elevator advertisement, extracting the cut-off maintenance delivery day from the maintenance delivery day corresponding to the accumulated result, thereby taking the interval duration between the first maintenance scanning code day and the cut-off maintenance delivery day as the predicted required delivery duration of the target elevator advertisement in the appointed delivery point.

According to the method, when the demand delivery duration of the target elevator advertisement is predicted, the historical reference elevator advertisement is extracted from the historical elevator advertisement delivery records of the appointed delivery points, so that the trend of the trend audience and the gradual descending trend of the code scanning quantity of the target elevator advertisement are analyzed, the trend is further used as a prediction basis, the predicted demand delivery duration of the target elevator advertisement is comprehensively estimated, reasonable and objective prediction of the demand delivery duration of the target elevator advertisement is realized, the accuracy of a prediction result is greatly improved, the utilization rate of a delivery period is further improved, and the maximization of the delivery benefit of an elevator advertisement dispenser is guaranteed.

According to the invention, when the trend audience and the gradual decrease trend of the code scanning quantity of the target elevator advertisement are analyzed, the historical reference elevator advertisement corresponding to the target elevator advertisement is used as a reference basis, so that the reliability and persuasion of the analysis result can be greatly improved.

F. Setting trial casting period, further monitoring the scanning amount of each trial casting day of the target elevator advertisement in the trial casting period, and analyzing the attention heat of the target elevator advertisement at the appointed casting point, wherein the following steps are as follows: f-1, comparing the scanning code amount of each trial-throwing day of the target elevator advertisement in the trial-throwing period with the adjacent trial-throwing day, calculating the average scanning code descending amount of the target elevator advertisement corresponding to the calculation formula of the average scanning code descending amount of the target elevator advertisement at the appointed throwing point by referring to the historical reference elevator advertisement, and marking asIllustratively, the calculation formula is/>Wherein p _j、p_j+1、p_j+2 is respectively expressed as the scanning amount of the j trial casting day, the j+1 trial casting day and the j+2 trial casting day of the target elevator advertisement in the trial casting period, and j is expressed as the number of the trial casting day, j=1, 2.

F-2, comparing the average scanning code descending amount of trial delivery corresponding to the target elevator advertisement with the average scanning code descending amount of the historical reference elevator advertisement at the appointed delivery point, and passing through the formulaAnd Q is expressed as the required code scanning amount corresponding to the target elevator advertisement, the attention heat phi of the target elevator advertisement at the appointed putting point is calculated, wherein the larger the average code scanning descending amount corresponding to the target elevator advertisement is compared with the average code scanning descending amount of the historical reference elevator advertisement at the appointed putting point, the higher the attention heat phi of the target elevator advertisement at the appointed putting point is indicated.

G. Correcting the predicted demand release time of the target elevator advertisement at the appointed release point based on the attention heat of the target elevator advertisement at the appointed release point, thereby obtaining the corrected demand release time of the target elevator advertisement at the appointed release pointT is the corrected demand delivery duration of the target elevator advertisement at the appointed delivery point, T ₀ is the predicted demand delivery duration of the target elevator advertisement at the appointed delivery point, and the background display is carried out.

According to the method and the device, the predicted demand release time of the target elevator advertisement at the appointed release point is corrected, so that the accuracy of a predicted result can be further improved.

Example 2

Referring to fig. 2, the invention provides an advertisement delivery monitoring and managing system based on data acquisition, which comprises the following modules: the target elevator advertisement putting information acquisition module is used for marking the elevator advertisement to be put as the target elevator advertisement, further acquiring the propaganda subject category and the required code scanning amount corresponding to the target elevator advertisement, marking the office building in which the target elevator advertisement is specified to be put as the specified putting point, and further acquiring office personnel information corresponding to the specified putting point, wherein the office personnel information comprises the number of office personnel, the age group occupation ratio and the male and female occupation ratio corresponding to each age group.

The historical reference elevator advertisement identification module is connected with the target elevator advertisement putting information acquisition module and is used for identifying the historical reference elevator advertisement corresponding to the target elevator advertisement from the historical elevator advertisement putting record corresponding to the appointed putting point according to the propaganda subject category corresponding to the target elevator advertisement.

And the historical reference elevator advertisement tendency audience induction module is connected with the historical reference elevator advertisement identification module and is used for extracting a delivery record corresponding to the historical reference elevator advertisement, so that tendency audience characteristics and average scanning code descending quantity corresponding to the historical reference elevator advertisement are induced.

The estimated audience quantity determining module is respectively connected with the target elevator advertisement putting information obtaining module and the historical reference elevator advertisement trend audience induction module and is used for determining the estimated audience quantity of the target elevator advertisement at the appointed putting point according to the trend audience characteristics corresponding to the target elevator advertisement and the office personnel information corresponding to the appointed putting point of the target elevator advertisement.

The target elevator advertisement putting adaptation judging module is respectively connected with the target elevator advertisement putting information obtaining module and the predicted audience quantity determining module and is used for comparing the predicted audience quantity of the target elevator advertisement at the designated putting point with the required code scanning quantity corresponding to the target elevator advertisement in a mode that each audience only performs single code scanning, so that whether the target elevator advertisement is put adaptation or not is judged.

The estimated demand delivery duration evaluation module is respectively connected with the historical reference elevator advertisement trend audience induction module and the target elevator advertisement delivery adaptation judgment module and is used for evaluating the estimated demand delivery duration of the target elevator advertisement at the specified delivery point according to the demand code scanning quantity corresponding to the target elevator advertisement, the estimated audience quantity of the target elevator advertisement at the specified delivery point and the average code scanning descending quantity of the historical reference elevator advertisement at the specified delivery point when the target elevator advertisement delivery adaptation is judged.

The predicted demand delivery duration correction display terminal is respectively connected with the predicted demand delivery duration evaluation module and the target elevator advertisement attention heat analysis module and is used for correcting the predicted demand delivery duration of the target elevator advertisement at the specified delivery point based on the attention heat of the target elevator advertisement at the specified delivery point, so as to obtain the corrected demand delivery duration of the target elevator advertisement at the specified delivery point and displaying the corrected demand delivery duration of the target elevator advertisement at the background.

The foregoing is merely illustrative of the structures of this invention and various modifications, additions and substitutions for those skilled in the art can be made to the described embodiments without departing from the scope of the invention or from the scope of the invention as defined in the accompanying claims.

Claims

1. The advertisement delivery monitoring and managing method based on data acquisition is characterized by comprising the following steps:

A. acquiring propaganda subject types and required code scanning amount corresponding to target elevator advertisements, and recording office buildings appointed for delivering the target elevator advertisements as appointed delivery points, and further acquiring office personnel information corresponding to the appointed delivery points, wherein the office personnel information comprises office personnel number, age group occupation ratio and male and female occupation ratio corresponding to each age group;

B. Identifying historical reference elevator advertisements corresponding to the target elevator advertisements from historical elevator advertisement delivery records corresponding to the designated delivery points according to propaganda subject categories corresponding to the target elevator advertisements, and extracting delivery records corresponding to the historical reference elevator advertisements, so as to summarize the trend audience characteristics and average code scanning descending quantity of the historical reference elevator advertisements at the designated delivery points, wherein the trend audience characteristics comprise trend audience gender and trend audience age groups;

The history reference elevator advertisement corresponding to the identified target elevator advertisement specifically comprises the following steps:

B-1, counting the number of elevator advertisements historically delivered by the appointed delivery point from a historical elevator advertisement delivery record corresponding to the appointed delivery point, and the propaganda subject category corresponding to each elevator advertisement;

B-2, matching the propaganda subject category corresponding to the target elevator advertisement with the propaganda subject category corresponding to each elevator advertisement, and screening the elevator advertisement successfully matched from the propaganda subject category as a historical reference elevator advertisement corresponding to the target elevator advertisement;

the specific induction process of the gender of the tendency audience in the characteristic of the tendency audience of the appointed delivery point by the historical reference elevator advertisement is as follows:

(1) Acquiring the code scanning quantity of each release day and the code scanning account corresponding to each code scanning from release records corresponding to historical reference elevator advertisements, wherein each code scanning account corresponds to one code scanning person;

(2) Performing duplication removal processing on the code scanning account numbers corresponding to the code scanning codes of the historical reference elevator advertisements on each release day to form a code scanning account number set corresponding to the historical reference elevator advertisements;

(3) Respectively reading the sex of the code scanning personnel and the age range of the code scanning personnel from the code scanning account information;

(4) Comparing the genders of code scanning personnel corresponding to each code scanning account by using the historical reference elevator advertisement, and classifying the code scanning accounts corresponding to the same genders to form a code scanning account set corresponding to men and a code scanning account set corresponding to women in the historical reference elevator advertisement putting period;

(5) Respectively counting the number of code scanning accounts existing in a code scanning account set corresponding to a male and a code scanning account set corresponding to a female in a historical reference elevator advertisement putting period, taking the number of code scanning personnel and the number of code scanning personnel in the male and female in the historical reference elevator advertisement putting period as histories, and passing the numbers through a formula Calculating gender contrast ratio/>, corresponding to historical reference elevator advertisements, of code scanning personnelWherein/>、/>Respectively representing the number of male code scanning personnel and the number of female code scanning personnel in a historical reference elevator advertisement putting period, wherein e represents a natural constant;

(6) Will be Comparison with a set equilibrium sex contrast ratio, if/>If the sex comparison ratio is smaller than or equal to the set equilibrium sex comparison ratio, the male and female sex is generalized as the sex of the tendency audience of the historical reference elevator advertisement at the appointed putting point, otherwise, the sex with the largest number of code scanning personnel is generalized as the sex of the tendency audience of the historical reference elevator advertisement at the appointed putting point;

the specific induction process of the historic reference elevator advertisement in the inclined audience characteristics of the designated delivery point in the inclined audience age range is as follows:

the method comprises the steps that firstly, duplication removal processing is conducted on age groups of code scanning personnel corresponding to each code scanning account number in a historical reference elevator advertisement, the processed age groups are marked as specific age groups, and code scanning account numbers corresponding to the same specific age groups are classified, so that a code scanning account number set corresponding to each specific age group in a historical reference elevator advertisement putting period is obtained;

Secondly, counting the number of the code scanning account numbers in the code scanning account number set corresponding to each specific age group in the historical reference elevator advertisement putting period respectively, so as to calculate the corresponding occupation value of each age group;

step three, extracting the maximum duty ratio and the minimum duty ratio from the duty ratios corresponding to all age groups, and introducing the maximum duty ratio and the minimum duty ratio into a duty ratio fluctuation degree evaluation formula Evaluating the age group duty ratio fluctuation degree of code scanning personnel corresponding to historical reference elevator advertisements;

Fourthly, comparing the age group duty ratio fluctuation degree of the code scanning personnel corresponding to the historical reference elevator advertisement with the set uniform duty ratio fluctuation degree, if the age group duty ratio fluctuation degree of the code scanning personnel corresponding to the historical reference elevator advertisement is smaller than or equal to the set uniform duty ratio fluctuation degree, summarizing all specific age groups corresponding to the historical reference elevator advertisement into the age groups of the tendency audience of the historical reference elevator advertisement at the designated delivery point, otherwise, extracting the age group corresponding to the maximum duty ratio from the duty ratio corresponding to each age group, and summarizing the age groups of the tendency audience of the historical reference elevator advertisement at the designated delivery point;

the induction mode corresponding to the average code scanning descending amount is as follows:

sorting the delivery days corresponding to the historical reference elevator advertisements according to the date sequence, and comparing the scanning code amounts of the delivery days corresponding to the historical reference elevator advertisements with adjacent delivery days after sorting, thereby calculating the average scanning code descending amount corresponding to the historical reference elevator advertisements The calculation formula is/>Wherein、/>、/>Respectively expressed as the scanning code amount of the historical reference elevator advertisement corresponding to the ith delivery day, the scanning code amount of the (i+1) th delivery day and the scanning code amount of the (i+2) th delivery day, i is expressed as the number of the historical reference elevator advertisement corresponding to each delivery day,/>N is the number of delivery days existing in the historical reference elevator advertisement delivery period;

C. determining the expected audience quantity of the target elevator advertisement at the appointed delivery point according to the tendency audience characteristics corresponding to the target elevator advertisement and office personnel information corresponding to the appointed delivery point of the target elevator advertisement;

the specific implementation method of the expected audience quantity of the targeted elevator advertisement at the appointed delivery point comprises the following steps:

C-1, extracting a trend audience age group ratio and a trend audience gender ratio corresponding to the trend audience age group from office staff information corresponding to the appointed delivery point of the target elevator advertisement based on trend audience characteristics of the historical reference elevator advertisement at the appointed delivery point, and respectively marking as 、/>；

C-2, extracting the number of office workers from the office worker information and recording asAnd combine it/>And/>By the formulaCalculating the expected audience quantity/>, of the target elevator advertisement at the appointed delivery point；

D. Comparing the expected audience quantity of the target elevator advertisement at the appointed delivery point with the required code scanning quantity corresponding to the target elevator advertisement by adopting a mode that each audience only performs single code scanning, thereby judging whether the target elevator advertisement is delivered and adapted, if so, executing E-G, otherwise, not performing operation;

E. Estimating the predicted demand putting duration of the target elevator advertisement at the appointed putting point according to the corresponding demand code scanning amount of the target elevator advertisement, the predicted audience amount of the target elevator advertisement at the appointed putting point and the average code scanning descending amount of the historical reference elevator advertisement at the appointed putting point;

the estimated required delivery duration of the target elevator advertisement at the appointed delivery point is determined by the following analysis steps:

E-1, by the formula Calculating the number of delivery days/>, which can be maintained by the expected audience quantity of the target elevator advertisement at the appointed delivery pointMarking a plurality of maintainable delivery days as maintenance delivery days, and numbering each maintenance delivery day according to time sequence;

E-2, extracting the code scanning amount corresponding to the first delivery day from the code scanning amounts of the historical reference elevator advertisements corresponding to the delivery days, and taking the code scanning amount as the code scanning amount of the target elevator advertisement for maintaining the code scanning day at the first appointed delivery point;

E-3, obtaining the code scanning amount of the next maintenance delivery day according to the code scanning amount of the target elevator advertisement at the first maintenance delivery day of the specified delivery point and the average code scanning descending amount of the historical reference elevator advertisement at the specified delivery point, and the like to obtain the corresponding code scanning amount of each maintenance delivery day of the target elevator advertisement in the specified delivery point;

E-4, accumulating the scanning code amount corresponding to each maintenance delivery day of the target elevator advertisement in the appointed delivery point in sequence, comparing the accumulated result with the required scanning code amount corresponding to the target elevator advertisement, and if the accumulated result reaches the required scanning code amount corresponding to the target elevator advertisement for a certain time, extracting the cut-off maintenance delivery day from the maintenance delivery day corresponding to the accumulated result, thereby taking the interval duration between the first maintenance scanning code day and the cut-off maintenance delivery day as the predicted required delivery duration of the target elevator advertisement in the appointed delivery point;

F. Setting a trial-putting period, further monitoring the code scanning amount of each trial-putting day of the target elevator advertisement in the trial-putting period, and analyzing the attention heat of the target elevator advertisement at a designated putting point;

2. The method for monitoring and managing advertisement delivery based on data acquisition according to claim 1, wherein the method comprises the following steps: the attention heat of the analyzed target elevator advertisement at the appointed delivery point is as follows:

F-1, comparing the scanning code amount of each trial-throwing day of the target elevator advertisement in the trial-throwing period to adjacent trial-throwing days, calculating the average scanning code descending amount of the trial throwing corresponding to the target elevator advertisement, and marking as ；

F-2, comparing the average scanning code descending amount of trial delivery corresponding to the target elevator advertisement with the average scanning code descending amount of the historical reference elevator advertisement at the appointed delivery point, and passing through the formulaQ is expressed as the required code scanning quantity corresponding to the target elevator advertisement, and the attention heat/>, of the target elevator advertisement at the appointed delivery point, is calculated。

3. The method for monitoring and managing advertisement delivery based on data acquisition according to claim 2, wherein the method comprises the following steps: the calculation formula of the corrected demand delivery duration of the target elevator advertisement at the appointed delivery point is as followsWherein T is expressed as the corrected demand delivery duration of the target elevator advertisement at the designated delivery point,/>Expressed as the predicted demand placement time of the targeted elevator advertisement at the specified placement point.

4. The advertisement delivery monitoring and managing system based on data acquisition is characterized by comprising the following modules:

The target elevator advertisement putting information acquisition module is used for marking the elevator advertisement to be put as a target elevator advertisement, further acquiring propaganda subject types and required code scanning amounts corresponding to the target elevator advertisement, marking the office building in which the target elevator advertisement is specified to be put as a specified putting point, and further acquiring office personnel information corresponding to the specified putting point, wherein the office personnel information comprises the number of office personnel, the age group occupation ratio and the male and female occupation ratio corresponding to each age group;

the historical reference elevator advertisement identification module is used for identifying the historical reference elevator advertisement corresponding to the target elevator advertisement from the historical elevator advertisement release records corresponding to the appointed release points according to the propaganda main body category corresponding to the target elevator advertisement;

the historical reference elevator advertisement tendency audience induction module is used for extracting a delivery record corresponding to the historical reference elevator advertisement, so that tendency audience characteristics and average scanning code descending quantity corresponding to the historical reference elevator advertisement are induced, wherein the tendency audience characteristics comprise tendency audience gender and tendency audience age groups;

The specific induction process of the gender of the tendency audience in the characteristic of the tendency audience of the appointed drop point by the historical reference elevator advertisement is as follows:

The specific induction process of the historical reference elevator advertisement in the inclined audience characteristics of the appointed delivery point and the inclined audience age range is as follows:

The estimated audience quantity determining module is used for determining the estimated audience quantity of the target elevator advertisement at the appointed delivery point according to the tendency audience characteristics corresponding to the target elevator advertisement and office personnel information of the appointed delivery point corresponding to the target elevator advertisement;

The target elevator advertisement putting adaptation judging module is used for comparing the expected audience quantity of the target elevator advertisement at the appointed putting point with the required code scanning quantity corresponding to the target elevator advertisement in a mode that each audience only performs single code scanning, so as to judge whether the target elevator advertisement is put adaptation or not;

The estimated demand delivery duration evaluation module is used for evaluating the estimated demand delivery duration of the target elevator advertisement at the specified delivery point according to the demand code scanning amount corresponding to the target elevator advertisement, the estimated audience amount of the target elevator advertisement at the specified delivery point and the average code scanning descending amount of the historical reference elevator advertisement at the specified delivery point when the target elevator advertisement delivery is judged to be matched;

The target elevator advertisement attention heat analysis module is used for setting trial casting periods, further monitoring the code scanning quantity of each trial casting day of the target elevator advertisement in the trial casting periods, and analyzing the attention heat of the target elevator advertisement at the appointed casting point according to the code scanning quantity;