CN116188083A - Advertisement putting management system for elevator operation - Google Patents

Advertisement putting management system for elevator operation Download PDF

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CN116188083A
CN116188083A CN202310226796.1A CN202310226796A CN116188083A CN 116188083 A CN116188083 A CN 116188083A CN 202310226796 A CN202310226796 A CN 202310226796A CN 116188083 A CN116188083 A CN 116188083A
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elevator
advertisement
module
interval
time
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段虎跃
姚媛媛
沈丽君
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Anhui Lingshen Technology Co ltd
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Anhui Lingshen Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0264Targeted advertisements based upon schedule
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V20/00Scenes; Scene-specific elements
    • G06V20/50Context or environment of the image
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16Human faces, e.g. facial parts, sketches or expressions
    • G06V40/172Classification, e.g. identification
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16Human faces, e.g. facial parts, sketches or expressions
    • G06V40/178Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02BCLIMATE CHANGE MITIGATION TECHNOLOGIES RELATED TO BUILDINGS, e.g. HOUSING, HOUSE APPLIANCES OR RELATED END-USER APPLICATIONS
    • Y02B50/00Energy efficient technologies in elevators, escalators and moving walkways, e.g. energy saving or recuperation technologies

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Abstract

The invention discloses an advertisement putting management system for elevator operation, which comprises a data acquisition module, a data analysis module and an advertisement putting module. According to the invention, the data analysis module is arranged to analyze the ages of the target crowd images, and according to people in different ages, the adaptive video advertisements are put in, so that the objectivity of people in different ages is reduced, the advertisement putting value is improved, the characteristics of 'accurate putting' and 'effective arrival' of advertisements are ensured, and the advertisement spreading efficiency and the advertisement investment return rate are improved; by throwing short-time advertisements, the throwing quantity of different advertisements is improved, and the benefit income of the advertisement throwing place is ensured; the content quality of the advertisement is improved by throwing the long-time advertisement, so that the throwing effect of advertisement throwing merchants is ensured; meanwhile, through two advertisements with different durations and different advertisement delivery amounts, the browsing amount of the advertisements is increased for the target crowd, and the freshness of the target crowd is effectively ensured.

Description

Advertisement putting management system for elevator operation
Technical Field
The invention relates to the technical field of elevator advertisement management, in particular to an advertisement delivery management system for elevator operation.
Background
In the present age, elevators have become standard equipment in urban high-rise buildings, are important vehicles for people in modern life, and are also being assembled at a high rate every year. Advertising is an effective commercial means of advertising merchandise information to the public. In view of the frequency of use and the airtight environment of the elevator, elevator advertisements become an important off-line advertisement delivery channel and are popular with merchants.
At present, many elevator advertisements often play video advertisement information of a releasing merchant through an electronic player installed in an elevator car, advertisers more pursue propagation efficiency and advertisement investment return rate, emphasize that 'accurate releasing' and 'effective arrival' are emphasized, but the existing video advertisements are always played in a rolling way, and video advertisements of relevant information cannot be accurately released according to people in different age groups in the elevator, and meanwhile, the objectivity of elevator passengers is caused.
Disclosure of Invention
Aiming at the defects of the prior art, the invention provides an advertisement delivery management system for elevator operation, which solves the problems in the background art.
In order to achieve the above purpose, the invention is realized by the following technical scheme: the elevator operation advertisement delivery management system comprises a data acquisition module, a data analysis module and a control module, wherein the data acquisition module is used for acquiring target crowd images of a target area and transmitting the target crowd images to the data analysis module; the target crowd image comprises a plurality of faces, and the target crowd image acquires the field crowd image of the target place in real time through the camera; the data acquisition module is also used for acquiring the use times of the elevator in a specified period, and then sending the acquired result to the data analysis module;
the data analysis module is used for performing age analysis on the target crowd images and then performing age classification on the field crowd; the data analysis module is also used for analyzing a high-frequency period and a low-frequency period according to the using times of the elevator; the data acquisition module is used for acquiring the current floor position of the elevator cage, the elevator running state and the elevator calling position, wherein the elevator running state is mainly divided into a moving state when people use the elevator cage and a static state when no people use the elevator cage, the elevator calling position represents an elevator use request signal generated through a floor elevator button, and then the position to be reached by the elevator cage is generated;
the advertisement putting module is used for storing video advertisements put by merchants and carrying out matching putting by combining X, Y, Z obtained by the data analysis module; the advertisement putting module is also used for carrying out time classification putting on the video advertisements according to the high-frequency time slot and the low-frequency time slot which are obtained by the analysis of the data analysis module; the advertisement putting module also has an automatic energy-saving optimization function, and is specifically combined with the elevator state to control the start and stop of the advertisement putting module.
As a further scheme of the invention, the data analysis module performs age classification in the following specific modes:
a1, in the target crowd image, face images of all people on site are intercepted to be used as analysis images;
a2, importing the analysis image into a pre-trained range age identification model to respectively obtain children interval crowd, young interval crowd and old interval crowd;
the scoped age identification model is specifically built through an AAM model algorithm;
and A3, respectively counting the number of the three types of interval crowds, and respectively marking the numbers of the children interval crowds, the young interval crowds and the old interval crowds as X, Y, Z.
As a further scheme of the invention, the specific matching delivery mode of the advertisement delivery module is as follows:
b1, extracting facing coefficients of each video advertisement put in a storage merchant, wherein the facing coefficients are the proportion value of audience groups facing products in the advertisement video, and the audience groups comprise children, young and old people;
the sales data of the advertisement delivery merchant is acquired by the coefficient, and the specific mode is as follows:
the method comprises the steps of BS1, acquiring all physical in-store sales data of the video advertisement related products, and simultaneously recording customer age data of each purchase related product, wherein the customer age data can be recorded through inquiry of a store staff and estimation of age ranges of the store staff according to the front phase;
BS2, dividing all the customer age data of the products related to purchase into children interval groups, young interval groups and old interval groups;
BS3, respectively carrying out duty ratio calculation on children interval crowd, young interval crowd and old interval crowd to obtain duty ratio values beta 1, beta 2 and beta 3; and beta 1, beta 2 and beta 3 are directly used as facing coefficients of children, young and old people in the audience;
b2, substituting X, Y, Z values and each video advertisement into a formula η=α1, β 1*X +α2, β 2*Y +α3, β 3*Z respectively, and calculating to obtain priority values η of the video advertisement delivery; α1, α2, α3 are preset influence factors of children, young and old people, respectively;
and B3, sequencing the priority value of each advertisement according to the sequence from big to small, and sequentially playing the video advertisements according to the sequence from big to small.
As a further proposal of the invention, when the X, Y, Z value of the data acquisition module changes, the advertisement delivery module carries out matching delivery again.
As a further scheme of the invention, the specific analysis modes of the high-frequency period and the low-frequency period are as follows:
s1, dividing a period into a plurality of standard time periods;
s2, acquiring the use times of the elevator in the same standard period of a plurality of periods, and marking the use times as Sq, q=1, 2, and m; the using times are obtained by specifically collecting the sum of elevator opening times of a public floor, and the public floor comprises a first floor, a second floor and a third floor of the building;
s3, according to the formula
Figure BDA0004118713370000031
Calculating a deviation value PS of the number of times of use in the same standard period in a plurality of periods, wherein Sp is expressed as an average value of Sq, comparing PS with P1, and P1 is a preset deviation ratio;
When PS exceeds P1, sequentially acquiring corresponding Sq according to the sequence of the absolute value Sq-Sp from large to small, and when one Sq is deleted, recalculating the deviation value PS of the rest Sq, and re-comparing until PS does not exceed P1;
s4, obtaining the average value of the Sq which is not deleted in the same standard period in a plurality of periods, and so on, and obtaining the average value Spg of the Sq which is not deleted in the same standard period in a plurality of periods;
s5, comparing all Spgs with S0, wherein S0 is a preset frequency value;
if Spg is more than or equal to S0, marking the standard period where Spg is positioned as a high-frequency period;
if Spg is less than S0, the standard period where Spg is located is recorded as a low-frequency period.
As a further scheme of the invention, the specific classified delivery modes of the advertisement delivery module are as follows:
b1, firstly, dividing a video advertisement into a short-time advertisement and a long-time advertisement according to a preset video advertisement putting rule;
b2, in the high-frequency time interval, short-time advertisements are put in; in the low frequency period, a long-time advertisement is put on.
As a further scheme of the invention, the specific mode of energy-saving optimization of the advertisement delivery module is as follows:
if the elevator state is in the running state, the automatic energy-saving optimization function is not started;
if the elevator state is in a static state, starting an automatic energy-saving optimization function;
when the static state of the elevator exceeds the preset time T1, the elevator is used by an unmanned person, and the advertisement putting module automatically enters a dormant state;
when the static state of the elevator exceeds a preset time T2, the advertisement putting module automatically cuts off power supply, and T1 is smaller than T2;
when the elevator is switched from a stationary state to a running state:
according to the current floor position of the elevator cage and the elevator calling position, calculating a difference value C of floors between the elevator cage and the elevator calling position;
obtaining the time T0 when the current floor position of the elevator cage reaches the elevator calling position through T0 = C x U, wherein U is a preset fixed value, and setting is carried out specifically through the lifting speed of the elevator;
then, the timing starting time TD of the advertisement delivery module is obtained through TD=T0-Ty, ty is a preset time factor, and the time for opening the door of the elevator is specifically set;
as a further aspect of the invention, when C is less than 1, the advertising module is turned on directly.
Advantageous effects
The invention provides an advertisement delivery management system for elevator operation. Compared with the prior art, the device has the following
The beneficial effects are that:
according to the invention, the data analysis module is arranged to analyze the ages of the target crowd images, and according to people in different ages, the adaptive video advertisements are put in, so that the objectivity of people in different ages is reduced, the advertisement putting value is improved, the characteristics of 'accurate putting' and 'effective arrival' of advertisements are ensured, and the advertisement spreading efficiency and the advertisement investment return rate are improved;
according to the invention, short-time advertisements are put in the high-frequency time period, so that the putting quantity of different advertisements is improved, and the benefit income of the advertisement putting position is ensured; long-time advertisements are put in the low-frequency time period, so that the content quality of the advertisements is improved, and the putting effect of advertisement putting merchants is ensured; meanwhile, through the promotion of two advertisements with different durations and different advertisement delivery amounts, the browsing amount of the advertisements is increased for the target crowd, so that the freshness of the target crowd is effectively ensured, the long-time output of a single advertisement is avoided, and the target crowd is caused to feel bad;
according to the invention, the advertisement delivery module is automatically started and stopped by setting the automatic energy-saving optimization function, so that the consumption of electric energy is reduced, and the service life of the advertisement delivery module is prolonged.
Drawings
Fig. 1 is a system block diagram of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Referring to fig. 1, the present invention provides the following technical solutions: an advertisement delivery management system for elevator operation, comprising:
the data acquisition module is used for acquiring a target crowd image of the target area and transmitting the target crowd image to the data analysis module;
the target crowd image comprises a plurality of faces, and the target crowd image acquires the field crowd image of the target place in real time through the camera;
the data analysis module is used for carrying out age analysis on the target crowd image and then carrying out age classification on the field crowd, and the specific mode is as follows:
a1, in the target crowd image, face images of all people on site are intercepted to be used as analysis images;
a2, importing the analysis image into a pre-trained range age identification model to respectively obtain children interval crowd, young interval crowd and old interval crowd;
the scoped age identification model is specifically built through an AAM model algorithm, and the technology is the prior art, so that details are not repeated here;
respectively counting the number of the three types of interval crowds, and respectively marking the number of the children interval crowds, the young interval crowds and the old interval crowds as X, Y, Z;
the advertisement putting module is used for storing video advertisements put by merchants and carrying out matching putting by combining X, Y, Z obtained by the data analysis module, and the specific matching putting mode is as follows:
b1, extracting facing coefficients of each video advertisement put in a storage merchant, wherein the facing coefficients are the proportion value of audience groups facing products in the advertisement video, and the audience groups comprise children, young and old people;
the sales data of the advertisement delivery merchant is acquired by the coefficient, and the specific mode is as follows:
the method comprises the steps of BS1, acquiring all physical in-store sales data of the video advertisement related products, and simultaneously recording customer age data of each purchase related product, wherein the customer age data can be recorded through inquiry of a store staff and estimation of age ranges of the store staff according to the front phase;
BS2, dividing all the customer age data of the products related to purchase into children interval groups, young interval groups and old interval groups;
BS3, respectively carrying out duty ratio calculation on children interval crowd, young interval crowd and old interval crowd to obtain duty ratio values beta 1, beta 2 and beta 3; and beta 1, beta 2 and beta 3 are directly used as facing coefficients of children, young and old people in the audience;
b2, substituting X, Y, Z values and each video advertisement into a formula η=α1, β 1*X +α2, β 2*Y +α3, β 3*Z respectively, and calculating to obtain priority values η of the video advertisement delivery; α1, α2, α3 are preset influence factors of children, young and old people, respectively;
b3, sequencing the priority value of each advertisement according to the sequence from big to small, and sequentially playing the video advertisements according to the sequence from big to small;
when X, Y, Z value of the data acquisition module changes, the advertisement delivery module carries out matching delivery again;
age analysis is carried out on the target crowd images through the data analysis module, and according to people in different age groups, adaptive video advertisements are put in, so that the dislike of the people in different age groups is reduced, the advertisement putting value is improved, the characteristics of 'accurate putting' and 'effective arrival' of advertisements are ensured, and the advertisement spreading efficiency and the advertisement investment return rate are improved;
the data acquisition module is also used for acquiring the use times of the elevator in a specified period, and then sending the acquired result to the data analysis module;
the data analysis module is also used for analyzing the high-frequency time period and the low-frequency time period according to the using times of the elevator, and the specific analysis mode is as follows:
s1, dividing a period into a plurality of standard time periods;
s2, acquiring the use times of the elevator in the same standard period of a plurality of periods, and marking the use times as Sq, q=1, 2, and m; the using times are obtained by specifically collecting the sum of elevator opening times of a public floor, and the public floor comprises a first floor, a second floor and a third floor of the building;
s3, according to the formula
Figure BDA0004118713370000071
Calculating a deviation value PS of the using times in the same standard period in a plurality of periods, wherein Sp is expressed as an average value of Sq, comparing PS with P1, and P1 is a preset deviation ratio;
when PS exceeds P1, sequentially acquiring corresponding Sq according to the sequence of the absolute value Sq-Sp from large to small, and when one Sq is deleted, recalculating the deviation value PS of the rest Sq, and re-comparing until PS does not exceed P1;
s4, obtaining the average value of the Sq which is not deleted in the same standard period in a plurality of periods, and so on, and obtaining the average value Spg of the Sq which is not deleted in the same standard period in a plurality of periods;
s5, comparing all Spgs with S0, wherein S0 is a preset frequency value;
if Spg is more than or equal to S0, marking the standard period where Spg is positioned as a high-frequency period;
if Spg is less than S0, marking the standard period where Spg is positioned as a low-frequency period;
the advertisement putting module is also used for carrying out time classification putting on the video advertisements according to the high-frequency time slot and the low-frequency time slot which are obtained by the analysis of the data analysis module;
the specific classification delivery mode is as follows:
b1, firstly, dividing a video advertisement into a short-time advertisement and a long-time advertisement according to a preset video advertisement putting rule; when the video advertisement putting rule is that a merchant carries out advertisement putting, a short-time advertisement of 15s and a long-time advertisement of 30s are required to be formulated;
b2, in the high-frequency time interval, short-time advertisements are put in; in the low frequency period, long-time advertisements are put on;
the short-time advertisements are put in the high-frequency time period, so that the putting quantity of different advertisements is improved, and the benefit income of the advertisement putting place is ensured; long-time advertisements are put in the low-frequency time period, so that the content quality of the advertisements is improved, and the putting effect of advertisement putting merchants is ensured; meanwhile, through the promotion of two advertisements with different durations and different advertisement delivery amounts, the browsing amount of the advertisements is increased for the target crowd, so that the freshness of the target crowd is effectively ensured, the long-time output of a single advertisement is avoided, and the target crowd is caused to feel bad;
the data acquisition module is used for acquiring the current floor position of the elevator cage, the elevator running state and the elevator calling position, wherein the elevator running state is mainly divided into a moving state when people use and a static state when no people use, the elevator calling position represents an elevator use request signal generated through a floor elevator button, and then the position to be reached by the elevator cage is generated;
the advertisement putting module also has an automatic energy-saving optimizing function, and the starting and stopping of the advertisement putting module are controlled by specifically combining the elevator state, and the specific mode of energy-saving optimizing is as follows:
if the elevator state is in the running state, the automatic energy-saving optimization function is not started;
if the elevator state is in a static state, starting an automatic energy-saving optimization function;
when the static state of the elevator exceeds the preset time T1, the elevator is used by an unmanned person, and the advertisement putting module automatically enters a dormant state;
when the static state of the elevator exceeds a preset time T2, the advertisement putting module automatically cuts off power supply, and T1 is smaller than T2;
when the elevator is switched from a stationary state to a running state:
according to the current floor position of the elevator cage and the elevator calling position, calculating a difference value C of floors between the elevator cage and the elevator calling position;
obtaining the time T0 when the current floor position of the elevator cage reaches the elevator calling position through T0 = C x U, wherein U is a preset fixed value, and setting is carried out specifically through the lifting speed of the elevator;
then, the timing starting time TD of the advertisement delivery module is obtained through TD=T0-Ty, ty is a preset time factor, and the time for opening the door of the elevator is specifically set;
when C is smaller than 1, the advertisement putting module is directly started;
the automatic energy-saving optimization function is set for the advertisement delivery module, so that the advertisement delivery module is automatically started and stopped, the consumption of electric energy is reduced, and the service life of the advertisement delivery module is prolonged.
And all that is not described in detail in this specification is well known to those skilled in the art.
The foregoing describes one embodiment of the present invention in detail, but the disclosure is only a preferred embodiment of the present invention and should not be construed as limiting the scope of the invention. All equivalent changes and modifications within the scope of the present invention are intended to be covered by the present invention.

Claims (8)

1. An advertisement delivery management system for elevator operation, comprising:
the data acquisition module is used for acquiring a target crowd image of the target area and transmitting the target crowd image to the data analysis module; the target crowd image comprises a plurality of faces, and the target crowd image acquires the field crowd image of the target place in real time through the camera; the data acquisition module is also used for acquiring the use times of the elevator in a specified period, and then sending the acquired result to the data analysis module;
the data analysis module is used for performing age analysis on the target crowd images and then performing age classification on the field crowd; the data analysis module is also used for analyzing a high-frequency period and a low-frequency period according to the using times of the elevator; the data acquisition module is used for acquiring the current floor position of the elevator cage, the elevator running state and the elevator calling position, wherein the elevator running state is mainly divided into a moving state when people use the elevator cage and a static state when no people use the elevator cage, the elevator calling position represents an elevator use request signal generated through a floor elevator button, and then the position to be reached by the elevator cage is generated;
the advertisement putting module is used for storing video advertisements put by merchants and carrying out matching putting by combining X, Y, Z obtained by the data analysis module; the advertisement putting module is also used for carrying out time classification putting on the video advertisements according to the high-frequency time slot and the low-frequency time slot which are obtained by the analysis of the data analysis module; the advertisement putting module also has an automatic energy-saving optimization function, and is specifically combined with the elevator state to control the start and stop of the advertisement putting module.
2. The advertisement delivery management system for elevator operation according to claim 1, wherein: the specific way of age classification by the data analysis module is as follows:
a1, in the target crowd image, face images of all people on site are intercepted to be used as analysis images;
a2, importing the analysis image into a pre-trained range age identification model to respectively obtain children interval crowd, young interval crowd and old interval crowd;
the scoped age identification model is specifically built through an AAM model algorithm;
and A3, respectively counting the number of the three types of interval crowds, and respectively marking the numbers of the children interval crowds, the young interval crowds and the old interval crowds as X, Y, Z.
3. The advertisement delivery management system for elevator operation according to claim 2, wherein: the specific matching delivery mode of the advertisement delivery module is as follows:
b1, extracting facing coefficients of each video advertisement put in a storage merchant, wherein the facing coefficients are the proportion value of audience groups facing products in the advertisement video, and the audience groups comprise children, young and old people;
the sales data of the advertisement delivery merchant is acquired by the coefficient, and the specific mode is as follows:
the method comprises the steps of BS1, acquiring all physical in-store sales data of the video advertisement related products, and simultaneously recording customer age data of each purchase related product, wherein the customer age data can be recorded through inquiry of a store staff and estimation of age ranges of the store staff according to the front phase;
BS2, dividing all the customer age data of the products related to purchase into children interval groups, young interval groups and old interval groups;
BS3, respectively carrying out duty ratio calculation on children interval crowd, young interval crowd and old interval crowd to obtain duty ratio values beta 1, beta 2 and beta 3; and beta 1, beta 2 and beta 3 are directly used as facing coefficients of children, young and old people in the audience;
b2, substituting X, Y, Z values and each video advertisement into a formula η=α1, β 1*X +α2, β 2*Y +α3, β 3*Z respectively, and calculating to obtain priority values η of the video advertisement delivery; α1, α2, α3 are preset influence factors of children, young and old people, respectively;
and B3, sequencing the priority value of each advertisement according to the sequence from big to small, and sequentially playing the video advertisements according to the sequence from big to small.
4. The advertisement delivery management system for elevator operation according to claim 3, wherein: when the X, Y, Z value of the data acquisition module changes, the advertisement delivery module carries out matching delivery again.
5. The advertisement delivery management system for elevator operation according to claim 1, wherein: the specific analysis modes of the high-frequency period and the low-frequency period are as follows:
s1, dividing a period into a plurality of standard time periods;
s2, acquiring the use times of the elevator in the same standard period of a plurality of periods, and marking the use times as Sq, q=1, 2, and m; the using times are obtained by specifically collecting the sum of elevator opening times of a public floor, and the public floor comprises a first floor, a second floor and a third floor of the building;
s3, according to the formula
Figure QLYQS_1
Calculating a deviation value PS of the using times in the same standard period in a plurality of periods, wherein Sp is expressed as an average value of Sq, comparing PS with P1, and P1 is a preset deviation ratio;
when PS exceeds P1, sequentially acquiring corresponding Sq according to the sequence of the absolute value Sq-Sp from large to small, and when one Sq is deleted, recalculating the deviation value PS of the rest Sq, and re-comparing until PS does not exceed P1;
s4, obtaining the average value of the Sq which is not deleted in the same standard period in a plurality of periods, and so on, and obtaining the average value Spg of the Sq which is not deleted in the same standard period in a plurality of periods;
s5, comparing all Spgs with S0, wherein S0 is a preset frequency value;
if Spg is more than or equal to S0, marking the standard period where Spg is positioned as a high-frequency period;
if Spg is less than S0, the standard period where Spg is located is recorded as a low-frequency period.
6. The advertisement delivery management system for elevator operation according to claim 5, wherein: the specific classified delivery modes of the advertisement delivery module are as follows:
b1, firstly, dividing a video advertisement into a short-time advertisement and a long-time advertisement according to a preset video advertisement putting rule;
b2, in the high-frequency time interval, short-time advertisements are put in; in the low frequency period, a long-time advertisement is put on.
7. The advertisement delivery management system for elevator operation according to claim 1, wherein: the specific mode of energy-saving optimization of the advertisement putting module is as follows:
if the elevator state is in the running state, the automatic energy-saving optimization function is not started;
if the elevator state is in a static state, starting an automatic energy-saving optimization function;
when the static state of the elevator exceeds the preset time T1, the elevator is used by an unmanned person, and the advertisement putting module automatically enters a dormant state;
when the static state of the elevator exceeds a preset time T2, the advertisement putting module automatically cuts off power supply, and T1 is smaller than T2;
when the elevator is switched from a stationary state to a running state:
according to the current floor position of the elevator cage and the elevator calling position, calculating a difference value C of floors between the elevator cage and the elevator calling position;
obtaining the time T0 when the current floor position of the elevator cage reaches the elevator calling position through T0 = C x U, wherein U is a preset fixed value, and setting is carried out specifically through the lifting speed of the elevator;
and then, the timing starting time TD of the advertisement delivery module is obtained through TD=T0-Ty, wherein Ty is a preset time factor, and the time for opening the door of the elevator is specifically set.
8. The advertisement delivery management system for elevator operation according to claim 7, wherein: when C is smaller than 1, the advertisement putting module is directly started.
CN202310226796.1A 2023-03-10 2023-03-10 Advertisement putting management system for elevator operation Withdrawn CN116188083A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116823349A (en) * 2022-11-25 2023-09-29 武汉云之端广告传媒有限公司 Advertisement delivery monitoring and managing method and system based on data acquisition
CN117172855A (en) * 2023-09-20 2023-12-05 南通捷米科技有限公司 Elevator advertisement playing method and system based on face recognition
CN117291670A (en) * 2023-09-14 2023-12-26 广州太棒了传媒科技有限公司 Video advertisement playing method and device based on crowd data
CN117455572A (en) * 2023-12-19 2024-01-26 凌波技术有限公司 Advertisement agency service supervision system based on data analysis

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116823349A (en) * 2022-11-25 2023-09-29 武汉云之端广告传媒有限公司 Advertisement delivery monitoring and managing method and system based on data acquisition
CN117291670A (en) * 2023-09-14 2023-12-26 广州太棒了传媒科技有限公司 Video advertisement playing method and device based on crowd data
CN117291670B (en) * 2023-09-14 2024-04-05 广州太棒了传媒科技有限公司 Video advertisement playing method and device based on crowd data
CN117172855A (en) * 2023-09-20 2023-12-05 南通捷米科技有限公司 Elevator advertisement playing method and system based on face recognition
CN117172855B (en) * 2023-09-20 2024-05-14 南通捷米科技有限公司 Elevator advertisement playing method and system based on face recognition
CN117455572A (en) * 2023-12-19 2024-01-26 凌波技术有限公司 Advertisement agency service supervision system based on data analysis
CN117455572B (en) * 2023-12-19 2024-03-22 凌波技术有限公司 Advertisement agency service supervision system based on data analysis

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