WO2014104518A1

WO2014104518A1 - System and method for providing target advertisement

Info

Publication number: WO2014104518A1
Application number: PCT/KR2013/006812
Authority: WO
Inventors: 양창모; 임태범; 장세진; 박성주; 신사임
Original assignee: 전자부품연구원
Priority date: 2012-12-27
Filing date: 2013-07-30
Publication date: 2014-07-03

Abstract

The purpose of the present invention is to provide a target advertisement service to multiple unspecified people by interlocking a surveillance camera and an advertisement device, which are installed in the same space. The representative example, in which a surveillance camera and an advertisement device are installed in the same space, may be used in an elevator. To provide target advertisement services for each individual or each group to multiple unspecified people, the present invention provides a service which analyzes video information outputted from a surveillance camera so as to determine characteristics of the people present in the current space, analyzes statistical characteristics of people for each individual or each group, and plays back target advertisement content for each individual or each group, thus increasing effects of an advertisement service.

Description

Target Ad Serving System and Method

The present invention relates to a target advertisement providing system and a method thereof, and more particularly, to a system and a method for providing a target advertisement according to a floating population characteristic of a corresponding space by interlocking a camera and an advertisement device located in the same space. will be.

Most media content providers, such as television, radio, magazines, newspapers, and Internet providers, rely heavily on advertising revenue, although not completely on advertising revenue. Revenue generated from advertisements is generally related to how well and to what extent ads are presented to desired viewers. In addition, the success of a product or service is often based on being able to effectively market the product or service to a desired viewer.

Thus, the ability of a content provider to deliver advertising to a desired viewer is of great importance not only to the content provider but also to the provider of the product or service.

While the need for delivering advertisements in an efficient manner is of great importance, the ability to deliver advertisements efficiently is undermined by the advent of digital video recorders (DVRs), satellite radio and the Internet. DVRs allow viewers to record television content that includes advertisements and then skip the advertisements when viewing the recorded television content later. Satellite radio is becoming more and more popular, and many popular stations do not advertise commercially. The Internet raises a number of issues ranging from substantially eliminating the commercial viability of print media to making so much content available that it is difficult for advertisers to decide where to advertise. In addition, due to the proliferation of these different types of content carriers, advertisers generally have to choose any of the content carriers to provide a small number of advertisements to a large number of content carriers, which would be desirable to desired viewers. Many of them can be excluded.

In view of the importance and cost of advertising and the increasing difficulty in reaching desired viewers, much effort has been made to provide advertising that can target specific individuals and deliver them to them in a more efficient manner. Such personalized advertisement generally includes obtaining information about the user's behavior or of the media content viewed by the user and identifying the advertisements to present to the user based on this information. However, the information obtained for a user is still relatively common, and it is often difficult to find out the most effective advertisements for a given user and how to deliver the advertisements based on this personalized information.

Personal information may also be obtained or provided by the user and used to identify advertisements to present to the user. If personal information is general, it is relatively difficult to choose effective advertisements.

Certain targeted advertising schemes are being developed that provide a user with personal information that identifies preferences for ads of a particular type, style, etc. with particular content. As the specificity of personal information increases, the effectiveness for selecting advertisements of interest to the user is increasing. For example, a user may provide personal information indicating that he or she is interested in cooking, travel, and cars, and based on this personal information, advertising related to cooking, travel, and cars is selected for delivery and presentation to the user. In particular, user interests change over time. While a user may be interested in cars when they are interested in buying a new car, interest in furniture may increase while their interest in car-related advertisements wither once the new car is purchased. If the user does not update their personal information identifying their new interest in the furniture, then an ineffective advertisement follows.

Personalized advertising systems generally maintain a profile associated with a user or a profile for a given user. Profiles are used to store general or specific profile information obtained from a user or obtained for a user from any number of sources. Next, profile information is used to select advertisements to present to the user. Unfortunately, users are unlikely to update their profile information because of the comfort or inconvenience or difficulty associated with updating the profile. When the user's preferences change from the last time the profile information was updated, the effectiveness of the advertisement selected for the user based on the profile information decreases. Accordingly, there is a need for an efficient and effective technique for maintaining up-to-date profile information relating to users.

As such, when providing a personalized targeting advertisement service using user preference information or usage history information previously set by the user, it is not possible to provide the individual advertisement service to a specific user in a specific terminal. While appropriate, it is not suitable for targeting advertising services in various spaces used by an unspecified number of people.

In order to solve the above problems, an object of the present invention is to provide a targeting advertisement service for an individual or a group to an unspecified person by identifying a floating population characteristic of a corresponding space by interlocking a camera and an advertisement device installed in the same space.

The object of the present invention is not limited to the above-mentioned object, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In accordance with an aspect of the present invention, there is provided a target advertisement providing system for outputting an image of a specific space, and a population of a population located in a specific space based on an image captured by the image acquisition device. An analysis server for analyzing the characteristics, an advertisement server for extracting the corresponding target advertisement according to the result analyzed by the analysis server, and an advertisement device for displaying the target advertisement extracted from the advertisement server.

The image acquisition apparatus, the analysis server, and the advertisement server are connected to a network, and the advertisement device is located in the same space.

The analysis server processes the captured image to determine whether there is a person in a specific space, and extracts at least one of a gender characteristic and an age characteristic of a population located in the specific space only in real time.

In addition, the analysis server processes the photographed image to determine whether there is a person in a specific space, and if there is no person, generates a control command to switch the advertisement device to a power saving mode.

The advertisement server matches the demographic characteristics analyzed by the analysis server with advertisement content metadata, scores and sorts the matching degree, and extracts the advertisement content having the maximum matching degree as the target advertisement.

Here, the advertisement content metadata may have gender preference and age-specific preference information on the corresponding advertisement content or include information from which the information can be inferred, and the demographic characteristics and the preference information may be linearly matched. It features.

According to another aspect of the present invention, a method of providing a target advertisement includes analyzing an image photographing a specific space and determining that there is no person, and then switching the advertisement device installed in the same space to a power saving mode and determining that there is a person. Analyzing characteristics of a population located in a specific space based on the photographed image, and extracting a corresponding target advertisement according to the characteristics of the population and playing the same on the advertisement device.

The analyzing may include extracting at least one of a gender characteristic and an age characteristic of a population located in the specific space by processing the photographed image in real time.

The analyzing may include matching the characteristics of the population with advertisement content metadata, scoring and sorting the matching degree, and extracting the advertisement content having the maximum matching degree as the target advertisement, and the advertisement content metadata. Has information on gender preference and age-specific preference for the corresponding advertisement content or includes information from which the information can be inferred, and the demographic characteristics and the preference information can be linearly matched.

As described above, according to the present invention, a target advertisement service for an unspecified number of people can be provided. As a result, the effect on the advertising service can be increased, and if there is a user, the energy saving effect can be expected by operating the advertising device.

1 is a configuration diagram schematically showing a target advertisement providing system according to an embodiment of the present invention.

2 is a flowchart illustrating a target advertisement providing method according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various forms, and only the present embodiments are intended to complete the disclosure of the present invention, and the general knowledge in the art to which the present invention pertains. It is provided to fully convey the scope of the invention to those skilled in the art, and the present invention is defined only by the scope of the claims. Meanwhile, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the elements of each drawing, the same elements are denoted by the same reference numerals as much as possible even though they are shown in other drawings, and in describing the present invention, If the description can obscure the subject matter of the present invention, the detailed description is omitted.

Recently, with the rapid increase in violent crimes and illegal acts, various surveillance cameras are being used to increase the number of criminals arrested and to prevent crime psychology. In particular, in the past, when a video is simply transmitted to a control center, a method of monitoring by a monitoring agent while watching the transmitted video has been used, but recently, a person or a vehicle is automatically detected by using an image output from a surveillance camera, While analyzing the characteristics in real time, when an abnormal situation occurs, the research on the intelligent surveillance camera that automatically reports the abnormal condition to the control center is actively being conducted.

The present invention is to provide a target advertising service to an unspecified number of people by utilizing the function of the intelligent surveillance camera as described above, more specifically, output from the surveillance camera in a space such as an elevator installed with the surveillance camera and advertising equipment After analyzing the images to understand the characteristics of people, and to provide a target advertising service for each individual or group through the advertising device.

First, referring to FIG. 1, a system according to an embodiment of the present invention includes an image acquisition apparatus 100 and an image acquisition apparatus for acquiring an image of a person located in at least one

zone

10, 20, 30. The target advertisement is extracted according to the analysis server 200 and the analysis server 200 analyzing the characteristics of the population located in the

corresponding places

10, 20, and 30 based on the image photographed through the 100. The advertisement server 300 is configured to include an advertisement device 400 displaying the target advertisement extracted from the advertisement server 300.

Here, the at least one

place

10, 20, 30 means a place where the image acquisition device 100 such as a surveillance camera is installed, for example, may be a space such as an elevator.

The analysis server 200 analyzes the characteristics of the population located at the

corresponding places

10, 20, 30 based on the image photographed by the image acquisition device 100. Here, factors such as the number of people, the gender of each person, and the age group of each person may be used for analyzing the characteristics of the population.

The analysis server 200 processes the captured image and extracts at least one of a gender characteristic and an age characteristic of a population located at the

corresponding place

10, 20, 30 in real time. Here, the population characteristics such as gender and age characteristics mean averaged data. For example, as a result of extracting gender and age characteristics for 10 populations, 10 populations are located at place A. If the gender is 7 men and 3 women, and the age is 3 people in their 20s, 4 people in their 30s, and 3 people in their 40s, the analysis server 200 sets the characteristics of the population located at place A 10 as a man in 30s. Can be analyzed.

Therefore, the analysis server 200 analyzes the characteristics of the population located in a plurality of places and transmits them to the advertisement server 300, thereby providing reference data so that a suitable target advertisement can be selected according to the characteristics of the population.

The advertisement server 300 extracts the target advertisement according to the demographic characteristics analyzed by the analysis server 200. Ad content recommendation engine is used to select ad content. The advertisement content recommendation engine matches the advertisement content metadata with the analyzed population characteristics, and then scores and sorts the matching degree.

To this end, the advertisement metadata should have gender preference and age-specific preference information for the corresponding advertisement content, or should have information from which the information can be inferred. In addition, the characteristics of the analyzed people and the preference information should be linearly matchable.

In the above description, it is assumed that the advertisement content recommendation engine is located in the advertisement server 300. However, the advertisement content recommendation engine may be located in the advertisement server 300 or may be located in the advertisement device 400 according to the system configuration. It may be.

As one embodiment, when providing a target advertisement service using only the advertisement content stored in the advertisement device, the advertisement content recommendation engine should exist in the advertisement device.

As another embodiment, when performing the recommendation for the advertisement content existing in the advertisement server, the advertisement content recommendation engine may be located in either the advertisement device or the advertisement server according to the system configuration. At this time, the advertisement server is linked with the advertisement device through a network.

Specifically, when the ad content recommendation engine is in the ad server, an ad recommendation operation is performed based on the ad content metadata in the ad server. When the ad content recommendation engine is in the ad device, the ad device is determined from the ad server. After downloading metadata about the advertisement content, the advertisement device performs a recommendation task.

The advertisement device 400 plays the selected advertisement content. The following methods can be used when playing the selected advertisement content.

As an example, when the advertisement content is in the ad server, the corresponding content may be played in the advertisement device using streaming technology.

In another embodiment, when the advertisement content is in the ad server, the content may be downloaded to the advertisement device, and then the content may be played in the advertisement device.

As another embodiment, when the advertisement content is stored in the advertisement device, the advertisement content may be played in the advertisement device.

Meanwhile, the target advertisement service providing system according to the embodiment of the present invention may support the power saving mode when it is determined that there is no person in the corresponding space. Here, the power saving mode is to minimize the brightness output of the advertisement device 400, and means a state for reducing the power consumption of the advertisement device.

To this end, the analysis server 200 determines whether there is a person in the space by using image information output from the image capturing apparatus 100 that operates at all times. If it is determined that there is no person in the space, it is determined whether the advertisement device 400 is currently in the power saving mode state, and if it is determined that the advertisement device 400 is not in the power saving mode state, the advertisement device 400 is determined. To enter the power saving mode.

The analysis server 200 and the advertisement device 400 interworking with the advertisement server 300 are connected to a network, and the control command generated from the analysis server 200 or the advertisement content extracted from the advertisement server 300 is networked. The advertisement device 400 may be transmitted through a network, and the advertisement device 400 may control an operation or play the advertisement content according to the transmitted control command or the advertisement content.

If it is determined that there is a person in the space, after the power saving mode is released from the advertisement device 400, the advertisement content is played. At this time, if the advertisement content is already played, the original advertisement content continues to be played. If the advertisement content is not being played, the advertisement server (according to the demographic characteristic information analyzed by the analysis server 200) In 300, the newly selected advertisement content is played.

Hereinafter, a method of providing a target advertisement service in real time according to population characteristics located at a specific place according to an embodiment of the present invention will be described in detail with reference to FIG. 2. 2 is a flowchart illustrating a target advertisement providing method according to an embodiment of the present invention.

First, the analysis server 200 determines whether there is a person in the

place

10, 20, 30 based on the image photographed by the image acquisition device 100 (S210).

If it is determined that there is no person in the place (in the space), the analysis server 200 determines whether the advertisement device 400 is currently in a power saving mode (S220), and the advertisement device 400 is in a power saving mode. If it is determined that the state is not in the state, the advertisement device 400 is switched to the power saving mode state (S230).

For example, the power saving mode is to minimize the brightness output of the advertisement device 400, and means a state for reducing the power consumption of the advertisement device.

The advertisement device 400 linked with the analysis server 200 is connected to the network, and the analysis server 200 generates a control command for switching the power saving mode and transmits the control command to the advertisement device 400 through the network. The advertisement device 400 switches to the power saving mode according to the transmitted control command.

If it is determined that there is a person in the corresponding place, the analysis server 200 determines whether the advertising device 400 is in operation (S240).

In detail, the analysis server 200 determines whether the current advertisement device 400 is playing the specific advertisement content, and if the determination result is that the advertisement device 400 does not play the specific advertisement content, The control is performed such that the new target advertisement content is played on the advertisement device 400 based on the captured image.

If, as a result of the determination, if the specific advertisement content is in the state of being played in the advertisement device 400, the advertisement content that is originally played is controlled to continue to be played in the advertisement device 400 (S241).

Specifically, if it is determined that there is a person in the corresponding place, the analysis server 200 analyzes the demographic characteristics of the person in the place and transmits the analysis result to the advertisement server 300 (S250). At this time, the analysis server 200 processes the photographed image and extracts at least one of sex characteristics and age characteristics of the population located in the place (10, 20, 30) in real time.

The advertisement server 300 extracts the target advertisement according to the population characteristics analyzed by the analysis server 200 (S260).

The extracted advertisement content is transmitted to the advertisement device 400 and played. In this case, when the advertising device 400 is in the power saving mode, after the power saving mode is released, the newly selected advertising content is played in the advertising device 400 (S270).

As mentioned above, the configuration of the present invention has been described in detail through preferred embodiments of the present invention, but a person having ordinary knowledge in the art to which the present invention pertains disclosed herein without changing the technical spirit or essential features of the present invention. It will be appreciated that the present invention may be embodied in other specific forms than. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. The protection scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the claims and their equivalents should be construed as being included in the scope of the present invention.

Claims

An image acquisition device for outputting an image of a specific space; an analysis server for analyzing characteristics of a population located in a specific space based on the image captured by the image acquisition device; and according to a result analyzed by the analysis server. An ad server for extracting a target advertisement, and an advertising device for displaying a target advertisement extracted from the ad server,

The image acquisition device, the analysis server, and the advertisement server are connected to a network, and the advertisement device is located in the same space as the image acquisition device.

In-target ad serving system.
The method of claim 1, wherein the analysis server,

Determining whether there is a person in a specific space by processing the photographed image, and extracting at least one of a gender characteristic and an age characteristic of a population located in the specific space only in real time.

In-target ad serving system.
The method of claim 1, wherein the analysis server,

Determining whether there is a person in a specific space by processing the photographed image, and generating a control command to switch the advertisement device to a power saving mode when there is no person.

In-target ad serving system.
The method of claim 1, wherein the ad server,

Matching demographic characteristics analyzed by the analysis server with advertisement content metadata, scoring and sorting the matching degree, and extracting the advertisement content having the maximum matching degree as the target advertisement;

In-target ad serving system.
The method of claim 4, wherein the advertisement content metadata,

Gender preference and age-specific preference information for the corresponding advertising content, or include information that can infer the information,

The population characteristic and the preference information can be linearly matched

In-target ad serving system.
Analyzing the images of the specific space and determining that there are no people, switching the advertisement devices installed in the same space to the power saving mode;

If it is determined that there is a person, analyzing the characteristics of the population located in a specific space based on the captured image,

According to the characteristics of the population comprising the step of extracting and playing on the advertising device,

The analyzing step,

Processing at least one of sex characteristics and age characteristics of a population located in the specific space by processing the captured image;

How to provide in-target ads.
The method of claim 6, wherein the analyzing comprises:

After matching the characteristics of the population with the advertisement content metadata, the matching degree is scored and sorted, and the advertisement content having the maximum matching degree is extracted as the target advertisement,

The advertisement content metadata may have gender preference and age-specific preference information on the corresponding advertisement content or include information from which the information can be inferred, and the demographic characteristics and the preference information may be linearly matched.

How to provide in-target ads.