KR20110113520A - Target advertisement provision system by zone-based variable population and method of thereof - Google Patents

Abstract

The present invention measures the floating population in a specific zone through location-based technology to determine the characteristics of the floating population over time, and analyzes the appropriate target advertisements according to the characteristics of the floating population over the time to market the target market. It provides a system and its operation method that can provide differentiated intelligent marketing based on measurement.

Description

Target advertisement provision system and method for providing the same according to zone-based floating population {TARGET ADVERTISEMENT PROVISION SYSTEM BY ZONE-BASED VARIABLE POPULATION AND METHOD OF THEREOF}

The present invention relates to a system and a method for providing a target advertisement according to a zone-based floating population. Specifically, the present invention tracks a floating population in a specific zone through location-based technology to identify characteristics of a floating population over time. The present invention relates to a target advertisement providing system and a method for providing differentiated advertisements through intelligent measurement by analyzing appropriate target advertisements according to characteristics of floating populations over time and marketing them in the corresponding zones.

In general, the advertising medium is mainly TV, radio, newspapers, magazine advertisements.

Advertisement using the TV has the advantage that the number of viewers is active and maximize the advertising effect due to the audio-visual effect, but there is a problem that due to the high advertising cost is used only for a specific advertiser and less popular with the general advertiser.

This problem was somewhat alleviated through newspaper and magazine advertisements, but newspaper advertisements still have to take into account high costs according to regions or types of newspapers, and magazine advertisements have excessive advertising costs compared to advertisement effects.

Recently, indoor / outdoor display advertisements have been activated to supplement advertising media using TV / radio / newspaper / magazine.

In other words, multi-vision using display boards, a large number of liquid crystal displays (LCDs), plasma display panels (PDPs), etc. in specific zones such as building roofs, station squares (outdoors), elevators, subways, and offline stores (indoors). The way to advertise by installing is increasing.

This advertising method is said to have high advertisement efficiency in a specific zone where a display is installed. However, there is a problem in that an area and time zone for exposing an advertisement are limited because they are limited to a specific zone.

In addition, the conventional outdoor display advertising method has a problem in that it does not provide an advertisement effect suitable for the preference of the consumer because it displays according to a predetermined schedule (a predetermined period or time) on one display device.

In addition, there is a problem in that it is not possible to know the characteristics of the consumer who visits a particular zone, so that the target advertisement suitable for the consumer may not be provided.

The present invention has been made to solve the above problems, by measuring the floating population in a particular zone through the location-based technology to determine the characteristics of the floating population by time zone, suitable for the characteristics of the floating population by time zone The present invention relates to a target advertisement providing system and a method for providing differentiated intelligent advertisement based on accurate measurement by analyzing target advertisement and marketing in a corresponding zone.

To this end, according to the first aspect of the present invention, the target advertisement providing system according to the zone-based floating population, the target advertisement according to the floating population characteristics of the zone determined from the customer information of the customer visiting at least one zone (zone) And a plurality of advertisement displays respectively installed in the at least one zone and connected to the advertisement server through a communication network to receive and display target advertisement information extracted from the advertisement server on a screen. It features.

According to a second aspect of the present invention, there is provided a positioning device for identifying a location of a customer who visits at least one zone; When the location of the customer is confirmed through the location checking device, the personal information of the customer is extracted from the customer DB, and the extracted personal information of the customer is collected and classified based on time information, and the corresponding zone is based on the collected personal information of the customer. An analysis server for analyzing the characteristics of the visiting population; An advertisement server extracting a target advertisement matching the characteristics of the floating population analyzed by the analysis server; And a plurality of advertisement displays respectively installed in the at least one zone and connected to the advertisement server through a communication network to receive and display target advertisement information extracted from the advertisement server on a screen.

According to a third aspect of the present invention, a method for providing a target advertisement according to a zone-based floating population includes collecting and collecting customer information on a floating population of a corresponding zone by identifying a location of a customer visiting the at least one zone. Analyzing the characteristic of the floating population from customer information; Extracting, by an advertisement server, target advertisement information matching the characteristics of the floating population by receiving the characteristics of the floating population analyzed by the analysis server; And receiving, by the advertisement display provided in the zone, the target advertisement information extracted by the advertisement server to perform an adaptive advertisement according to the characteristics of the floating population.

According to the present invention, if the target target is changed for each time zone by analyzing the floating population of the corresponding zone, the target marketing information is changed accordingly and applied to the corresponding zone, thereby providing a more efficient advertising effect.

In addition, in the past, when you want to add a new brand or a new advertisement in a number of zones by manually installing the advertisement manually, a loss of cost or time has occurred, but the present invention is irrespective of the region and time zone through the analysis server By automatically applying information about new advertisements to an advertisement display, efficient management is possible.

1 is a schematic diagram showing a system for providing a target advertisement according to a zone-based floating population in an embodiment of the present invention.
2 is a diagram illustrating a database structure of an advertisement server according to an embodiment of the present invention.
3 is a block diagram of a target advertisement providing system for identifying a zone-based floating population using a mobile communication network according to an embodiment of the present invention.
4 is an exemplary view showing differentiated advertisements for each time zone through an analysis server and an advertisement server according to an exemplary embodiment of the present invention.
5 is an exemplary view illustrating an analysis result of a commercial area through an analysis server and an advertisement server according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a target advertisement providing method according to a zone-based floating population according to an embodiment of the present invention.
FIG. 7 is a flowchart illustrating a method of identifying a floating population using a mobile communication network in step S100 of FIG. 6.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description. Prior to the detailed description of the present invention, the same components will be denoted by the same reference numerals even if they are displayed on different drawings, and the detailed description will be omitted when it is determined that the well-known configuration may obscure the gist of the present invention. do.

Hereinafter, the present invention analyzes a target target by measuring characteristics of a consumer visiting a plurality of zones based on location measurement technology, and when the target target is changed, changes the advertisement content accordingly to provide an advertisement suitable for the target customer in the corresponding zone. By exposing, a method for performing more intelligent marketing is disclosed.

1 is a block diagram schematically illustrating a target advertisement providing system according to a zone-based floating population in an embodiment of the present invention, and FIG. 2 is a diagram illustrating a database structure of an advertisement server according to an embodiment of the present invention.

First, referring to FIG. 1, a system according to an embodiment of the present invention includes a positioning device 100 and a positioning device for checking a location of a customer visiting at least one zone 10, 20, 30. The target advertisement is extracted according to the analysis server 200 and the analysis server 200 analyzing the characteristics of the floating population of the corresponding zones 10, 20, and 30 based on the customer information confirmed through 100. The advertisement server 300 includes an advertisement display 500 displaying a target advertisement extracted from the advertisement server 300.

Here, the at least one zone (10, 20, 30) may be a boundary (boundary) for the communication service area, or may be an area divided based on the administrative area. For example, it may be a certain service area formed by a base station, or may be Jongno Sangwon, Myeongdong Sangwon, Banpodong, and the like divided into administrative regions.

The positioning device 100 checks the location of the customer visiting the at least one zone 10, 20, 30 and transmits the location information about the customer. At this time, it is assumed that the customer should have a terminal capable of identifying the customer himself through the positioning device 100.

The personal information of the customer includes at least information about the zone visited by the customer, time information visited in the zone, gender, age and occupation information of the customer.

Information about the zone visited by the customer may use the name or identification code of the zone. In addition, the time information visited in the corresponding zone may be matched with the time information checked through the location checking apparatus 100. In addition, the gender, age, and occupation information of the customer are data already set in the terminal possessed by the customer, and the corresponding information is taken from the customer terminal when the location is confirmed.

The positioning device 100 may use any one of a short range communication device including a radio frequency identification (RFID) or a zigbee, a global positioning system (GPS), and a base station.

When the positioning device 100 is a short range communication device, the at least one zone 10, 20, 30 may correspond to a radius in which short range communication is possible. In the case of a GPS or a base station, at least one zone 10, 20, 30 may correspond to a service area formed by the GPS communication or the base station. In this case, since GPS has a relatively wider service area than a base station or short-range communication, an arbitrary administrative area can be divided into zones.

When receiving the location information of the customer from the positioning device 100, the analysis server 200 extracts the personal information of the customer from the customer DB 250 to analyze the characteristics of the floating population visiting the zone.

In this case, the customer DB 250 has been shown to be separately constructed from the analysis server 200, but is not limited thereto and may be included in the analysis server 200.

The customer DB 250 may basically store personal information of the customer. The personal information of the customer includes at least the gender, age and occupational information of the customer.

Accordingly, the characteristics of the floating population refers to data obtained by dividing and averaging at least one of gender, age, and occupation information of customers visiting the zone into criteria such as time zone (am / pm), day of the week, and weekday / weekend. .

For example, if the gender and age of customers who visited zone A during the week were analyzed, the gender was 65% male, 35% female, and the age was 32% in 20s, 41% in 30s, and 27% in 40s. The analysis server 200 may analyze the characteristics of the floating population who visited the zone A 10 during the week with average data as a man in his 30s.

Therefore, the analysis server 200 analyzes the characteristics of the floating population visiting the plurality of zones and transmits the characteristics to the advertisement server 300 to provide a reference data for selecting an appropriate target advertisement according to the characteristics of the floating population.

The advertisement server 300 extracts the target advertisement according to the characteristics of the floating population analyzed by the analysis server 200 to determine the advertisement display 500 and the time zone for displaying the target advertisement. Then, the target advertisement is instructed to be exposed according to the determined condition.

As shown in FIG. 2, the target information 320 for each advertisement type 310 is preset in the advertisement server 300, and the target information 320 and the analysis server 200 are analyzed. When the characteristics are matched, information 330 and time information 340 on the advertisement display for displaying the target advertisement are databased.

In FIG. 2, if the advertisement A is an advertisement targeting a female worker in their 30s, the advertisement A may be instructed to be applied to the corresponding zone matching the target information '30s / women / workers' of the advertisement A. have. At this time, if the characteristics of the floating population matching the target information is the afternoon time of the week, it may be set to apply the advertisement A to the time zone accordingly.

Accordingly, the advertisement server 300 may instruct the advertisement A to display in the zone A having the same target information, in particular, the advertisement display A-1 in the afternoon hours of the week.

As another example, the advertisement B is an advertisement targeted to female college students in their 20s, and if the zone matching the target information '20s / women / university students' of the advertisement B is zone A and zone B, the advertisement B is placed in zone A of zone A. It may be instructed to apply to the advertisement display corresponding to -1 and A-2 and to the advertisement display corresponding to B-1 in zone B, respectively.

Advertisements can be displayed in real time whenever the characteristics of the floating population change, or can be performed at predetermined intervals.

In addition, when the advertisement server 300 indicates the target advertisement, the advertisement server 300 may include information about the target advertisement, advertisement display information, and time information.

The information on the target advertisement may include content information of the target advertisement. However, when the content information is stored in the advertisement display 500, only the information on the name of the target advertisement may be delivered.

The plurality of advertisement displays 500 are connected to the advertisement server 300 through the communication network 400 to receive and display the target advertisement information analyzed by the advertisement server 300 on the screen.

The plurality of advertisement displays 500 may be installed in a building located in each zone 10, 20, 30, offline store, outdoor, or the like, to enable local advertisement. In some cases, one advertisement display 500 may be provided in one zone 10, 20, 30, or multiple advertisement displays that provide the same advertisement in one zone 10, 20, 30 ( 500 or a plurality of advertisement displays 500 for providing different advertisements.

In addition, the plurality of advertisement displays 500 may store content information about the target advertisement in advance in a built-in hard disk or flash memory. Therefore, when only information on the name of the target advertisement to be advertised from the advertisement server 300 is delivered, the advertisement display 500 may be configured to display content information matching the name of the corresponding target advertisement.

The communication network 400 may be a mobile communication network of various generations or may be an internet network.

Accordingly, the system according to an embodiment of the present invention measures the floating population visiting a plurality of zones through location-based technology and analyzes the characteristics thereof to present advertisements suitable for the target customer characteristics, thereby improving the advertisement efficiency. There is this.

For example, referring to FIG. 4, for example, a result of analyzing a floating population by time zone in zone A 10 is shown.

As a result of measuring the floating population during the daytime period, the average college students in their 20s are the main, and the average office workers in their 30s are the average during the evening. In this case, the advertisement display (A-1, A-2) corresponding to the advertisement display (A-1, A-2) in the zone A zone 10 during the day time, and the advertisement targeting the 30s office workers in the evening time. Change to the provided. Even within the same brand, the target product may be different according to age, so that the advertisement effect can be maximized.

As another example, referring to FIG. 5, FIG. 5 analyzes a floating population based on location information in zone B, which is a commercial area, and uses a detailed DB such as a location environment and a residential environment.

In other words, the analysis of the main floating population in zone B shows that the average male population is 57%, the age group is in the 30s and 40s, and 51%, and the weekly population is 69%. Based on these characteristics, marketing strategies can be focused on brands targeting males in their 30s and 40s. In addition, weekday / weekend information or time zone information may be utilized for different time zone marketing strategies.

On the other hand, in the above embodiments in the case where the positioning device for confirming the location of the customer using the base station may be configured as follows.

For reference, FIG. 3 is a block diagram of a target advertisement providing system for identifying a zone-based floating population using a mobile communication network in an embodiment of the present invention.

When the terminal 110 visits a plurality of zones 10 and requests a location registration request from a neighboring base station, and receives a location registration request signal from the terminal 110, the base station 120 transmits a location registration request signal to the exchange together with the base station information. ), The location registration to the home location register with the base station information according to the location registration request of the terminal 110, the exchange 130 to separately register and manage visit information, registers the location information of the terminal 110 and provides subscriber information It includes a home location register 140.

The terminal 110 freely moves in the service area formed by the base station 120 and wirelessly communicates with a desired counterpart while occupying a radio channel allocated by the base station 120 anytime and anywhere.

The base station 120 forms a mobile communication service area and simultaneously controls and monitors channel allocation for the terminal 110 to wirelessly access.

When the exchange 130 requests a call connection from the terminal 110, the communication path must be established by switching by checking the location information of the terminal terminal, so that each terminal 110 currently forms a service area formed by which base station 120. In other words, it is necessary to make sure that it is located in the zone 10 and is wirelessly connected. Due to the characteristics of the mobile communication system, the terminal 110 is configured to automatically request location registration from the base station 120 connected wirelessly. That is, the terminal 110 is configured to automatically change the zone 10 and freely request a location registration from the base station 120 forming the zone 10.

The exchange 130 may include a visitor location register 132 that receives subscriber information of the terminal 110 visiting the plurality of zones 10 from the home location register 140 and separately records and manages the subscriber information.

In this case, the visitor location register 132 is connected to the analysis server 200, and when the location request is received from the analysis server 200, the visitor location register 132 provides subscriber information of the terminal visited to the corresponding zone 10 to the analysis server 200. .

The subscriber information may include base station information accessed by the terminal 110 visiting the plurality of zones 10, time information visited in the plurality of zones 10, subscriber gender, age, and occupation information similar to the above customer information. have.

Meanwhile, in the above embodiment, a CDMA system among various generations of mobile communication systems is illustrated as an example. The mobile communication system has a network having various configurations for each generation. Accordingly, the location registration information of the mobile communication terminal is a visitor location register ( In addition to the VRL or the HRL, the device may be managed by various devices such as a home subscriber server (HSS) and a home agent.

Then, a method and an operation method of analyzing target marketing according to the zone-based floating population based on the above configuration will be described with reference to FIGS. 6 and 7.

6 is a flowchart illustrating a target marketing analysis method according to a zone-based floating population according to an embodiment of the present invention, and FIG. 7 illustrates a method of identifying a floating population using a mobile communication network in step S100 of FIG. 6. Flowchart for

First, referring to FIG. 6, in an embodiment of the present invention, the analysis server identifies the locations of the customers visiting the plurality of zones, and collects and analyzes customer information about the floating population of the corresponding zones (S100).

As described above, the customer information includes information about a zone visited by each terminal and time information visited by the zone, and includes gender, age, and occupation information of the customer. Therefore, the analysis server analyzes the characteristics of the floating population visited in the zone according to the gender, age, and occupation of the customer based on the customer information.

The customer's location can be identified through location-based technology using either near field communication devices, including RFID (Radio-Frequency IDentification) or ZigBee, Global Positioning System (GPS), or base stations.

In this case, it is assumed that the customer has a terminal capable of identifying the user through location-based technology.

Therefore, the analysis server is provided with customer information necessary to analyze the characteristics of the zone-based floating population through location-based technology.

For example, when the location is confirmed through the mobile communication network using the base station in step S100, it is performed in the process as shown in FIG.

That is, the terminal 110 of the customer visiting the plurality of zones requests the location registration to the adjacent base station (S110). Then, the base station transmits the location registration request signal of the terminal to the switch 130 together with the base station information.

Thereafter, the switch 130 registers the location with the home location register 140 in response to the location registration request signal of the terminal 110 and checks the subscriber information provided from the home location register 140 (S120).

After confirmation, the exchange 130 separately manages the information of the terminal visiting the plurality of zones in the visitor location register (132) (S130). The visitor location register 132 is a database provided in the exchange 130 separately. The visitor location register 132 is provided with and stores information on terminals visited in a plurality of zones from the home location register 140, and information on terminals visited a plurality of zones from an analysis server. If a request is made, the information is provided to the analytics server.

That is, the analysis server 200 accesses the visitor location register 132 and requests information about a terminal visiting a plurality of zones, and receives and collects the information about the terminal (S140).

Thereafter, the characteristics of the zone-based floating population may be analyzed based on the information collected by the analysis server 200 (S150).

Thereafter, as shown in FIG. 6, the advertisement server extracts target advertisement information matching the characteristics of the floating population (S200). In this case, the target advertisement information may include a name for a target advertisement, information on a corresponding zone for advertising the target advertisement, information on an advertisement display of the corresponding zone, and time zone information for advertising the target advertisement.

For example, in the case of the same brand, the target audience may be classified into a product based on a younger group and a product based on a middle-aged group. The ad server intends to appropriately change the target product as the target target is changed. .

Thereafter, the advertisement server provides the extracted target advertisement information to the corresponding advertisement display in the zone and displays the adaptive advertisement according to the characteristics of the floating population (S300 and S400).

In this case, the advertisement server may include content information on the target advertisement. When the content information is stored in the corresponding advertisement display, the advertisement server may provide only the name of the target advertisement except the content information to perform the advertisement.

The above description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the technical spirit of the present invention. Therefore, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

Since conventional marketing methods using indoor / outdoor advertising are limited to specific zones, there are restrictions on the region and time zone where advertisements are exposed, and display according to a schedule (scheduled period or time) defined on one display device. Although it did not provide a suitable advertising effect, the present invention analyzes the floating population visiting a plurality of zones through the location-based technology, if the target target is changed by time zone, accordingly by changing the target marketing to apply to the corresponding zone compared to the existing In addition to maximizing the advertising efficiency, it is easy to automatically manage even when adding a new brand or new advertisements. In addition, it is possible to further activate the current advertising service business by providing a method for the service provider to locate the service through its base station.

10, 20, 30: multiple zones 100: location tracking device
200: analytics server 300: ad server
400: network 500: advertising display
110: terminal 120: base station
130: exchange bureau 140: home location register
250: customer DB

Claims (22)

An ad server extracting a target advertisement according to the floating population characteristics of the zone determined from the customer information of the customer visiting at least one zone;
A plurality of advertisement displays respectively installed in the at least one zone and connected to the advertisement server through a communication network to receive and display target advertisement information extracted from the advertisement server on a screen;
Target advertisement providing system according to the zone-based floating population comprising a.
The method of claim 1,
And a positioning device for identifying a location of a customer visiting the at least one zone.
The method according to claim 1 or 2,
And analyzing the customer information of the customer visiting the at least one zone based on time information, and analyzing the characteristics of the floating population visiting the zone based on the collected customer information. Targeted advertisement providing system according to the zone-based floating population.
The method of claim 2,
The positioning device,
A system for providing a target advertisement according to a zone-based floating population, characterized in that any one of a near field communication device including a radio frequency identification (RFID), a zigbee, a global positioning system (GPS), and a base station.
The method of claim 4, wherein
The positioning device using the base station,
If there is a location registration request from a terminal of a customer who has visited at least one zone, the exchange is registered in real time to a home location register including the connected base station information and receives and manages customer information about the terminal from the home location register. Target advertisement providing system according to the zone-based floating population comprising a.
The method of claim 1,
The customer information is a target advertisement providing system according to the zone-based floating population, characterized in that it includes information about the zone visited by the customer, time information visited to the zone, gender, age, occupation information of the customer.
The method of claim 1,
The floating population characteristic is,
The target advertisement providing system according to the zone-based floating population, characterized in that the data is classified and averaged by classifying at least one of gender, age, and occupation information of the floating population visiting the zone based on time information.
The method of claim 7, wherein
The time information may be classified according to AM / PM, day of the week, weekdays / weekends, the target advertisement providing system according to the zone-based floating population.
The method of claim 1,
The ad server,
The target advertisement providing system according to the zone-based floating population, characterized by determining the advertisement display and time information to display the target advertisement, based on the target information and the characteristics of the floating population to be the target of the target advertisement.
A positioning device for checking a location of a customer visiting at least one zone;
When the location of the customer is confirmed through the location checking device, the personal information of the customer is extracted from the customer DB, and the extracted personal information of the customer is collected and classified based on time information, and the corresponding zone is based on the collected personal information of the customer. An analysis server for analyzing the characteristics of the visiting population;
An advertisement server extracting a target advertisement matching the characteristics of the floating population analyzed by the analysis server;
A plurality of advertisement displays respectively installed in the at least one zone and connected to the advertisement server through a communication network to receive and display target advertisement information extracted from the advertisement server on a screen;
Target advertisement providing system according to the zone-based floating population comprising a.
The method of claim 10,
The positioning device,
A system for providing a target advertisement according to a zone-based floating population, characterized in that any one of a near field communication device including a radio frequency identification (RFID), a zigbee, a global positioning system (GPS), and a base station.
The method of claim 11,
The positioning device using the base station,
If there is a location registration request from a terminal of a customer who has visited at least one zone, the exchange is registered in real time to a home location register including the connected base station information and receives and manages customer information about the terminal from the home location register. Target advertisement providing system according to the zone-based floating population comprising a.
The method of claim 10,
The customer information is a target advertisement providing system according to the zone-based floating population, characterized in that it includes information about the zone visited by the customer, time information visited to the zone, gender, age, occupation information of the customer.
The method of claim 10,
The floating population characteristic is,
The target advertisement providing system according to the zone-based floating population, characterized in that the data is classified and averaged by classifying at least one of gender, age, and occupation information of the floating population visiting the zone based on time information.
The method of claim 14,
The time information may be classified according to AM / PM, day of the week, weekdays / weekends, the target advertisement providing system according to the zone-based floating population.
The method of claim 10,
The ad server,
The target advertisement providing system according to the zone-based floating population, characterized by determining the advertisement display and time information to display the target advertisement, based on the target information and the characteristics of the floating population to be the target of the target advertisement.
Analyzing, by the analysis server, a location of a customer visiting at least one zone, collecting customer information about the floating population of the zone, and analyzing characteristics of the floating population from the collected customer information;
Receiving, by an advertisement server, characteristics of the floating population analyzed by the analysis server, extracting target advertisement information matching the characteristics of the floating population; And
Receiving, by the advertisement display provided in the zone, the target advertisement information extracted from the advertisement server to perform an adaptive advertisement according to the characteristics of the floating population;
Target advertisement providing method according to the zone-based floating population comprising a.
The method of claim 17,
Extracting the target advertisement information,
And the advertisement server determines an advertisement display and time information for displaying the target advertisement, based on target information targeted for the target advertisement and characteristics of the floating population.
The method of claim 17,
The target advertisement information may include a name of the target advertisement, information on a corresponding zone for advertising the target advertisement, information on an advertisement display of the corresponding zone, and time zone information for advertising the target advertisement. Method for providing a target advertisement according to the zone-based floating population.
The method of claim 17,
The method of confirming the location of the customer visiting the plurality of zones,
It selects and applies any one of the method of positioning using short-range communication including RFID (Radio-Frequency IDentification), Zigbee (zigbee), the method of positioning using GPS (Global Positioning System), and the method of positioning using base station. Method for providing a target advertisement according to the zone-based floating population.
The method of claim 17,
In case of applying the location checking method using the base station,
Requesting a location registration from an adjacent base station by a terminal of a customer visiting the plurality of zones;
Transmitting, by the base station, a location registration request signal of the terminal together with the base station information to the exchange;
Registering the location with a home location register in response to the location registration request signal of the terminal and checking customer information provided from the home location register to separately manage information of a terminal visiting the plurality of zones; And
If the request for information on the customer visited the plurality of zones from the analysis server, providing the customer information of the terminal visited the zone to the analysis server
Target advertisement providing method according to the zone-based floating population comprising a.
The method of claim 17,
The customer information is a target advertisement providing method according to the zone-based floating population, characterized in that the information about the zone visited by the customer, the time information visited to the zone, the gender, age, occupation information of the customer.

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