KR20180111487A - System for providing local based advertisement platform using reward point - Google Patents

Abstract

The present invention relates to an area-based advertising platform system based on reward points for providing advertisements in an area in which a user is located via a reward app (APP) and paying points in return. According to the present invention, the area-based advertisement platform system comprises a plurality of user terminals installed with an executable reward app for providing advertisement content for the products of an advertisement provider through the reward app; a reward app server for providing the plurality of advertisement content to the user terminal connected through a wired/wireless communication network and providing the user terminal with reward points that can be paid at the time of purchasing the products corresponding to the advertisement content selected by the user terminal; and a plurality of advertisement provider terminals connectable to the reward app server through the wired/wireless communication network for registering the advertisement content in the reward app server.

Description

[0001] SYSTEM FOR PROVIDING LOCAL BASED ADVERTISEMENT PLATFORM USING REWARD POINT [0002]

The present invention relates to a region-based advertising platform system, and is directed to a region-based advertising platform system based on reward points for providing advertisements in an area in which a user is located via a reward app (APP) .

Due to the rapid development of communication technology, the internet has become a medium of commerce system of the world scale, and the business area can be extended to the whole world. Therefore, it supports the online commerce that transcends national borders Service systems are frequently used.

In particular, the Internet supports the connection of many networks around the world, so that people all over the world can freely search for information, watch news, and trade various goods through the Internet without restriction of time or space .

Because of the ability of the Internet, the number of Internet users is increasing day by day.

In addition, many companies are using the Internet to connect to the world, sending advertisements for their promotional and marketing strategies to the Internet. In particular, most Internet sites serve banner ads.

Such conventional Internet sites contract with a plurality of advertisers (or clients) with different advertisement costs according to the panel size of the advertisement to be served, the display position of the panel, or the advertisement service time.

Meanwhile, in order to increase the advertisement effect, the advertisement provider provides a point as a reward for the advertisement demand of the advertisement consumer, .

However, since this point accumulation is not directly related to the area-based advertising service, it is necessary to have an efficient cooperation method between the point accumulation company and the advertisement company.

Korean Patent Publication No. 10-2005-0074457 (July 18, 2005) Korean Patent Publication No. 10-2015-0063245 (June 5, 2015)

Disclosure of the Invention The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a reward point for a user who has consumed an advertisement, Based advertising platform system that provides discounts and various advertising services to merchants and increases revenues through affiliation among advertising providers.

However, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, a region-based advertisement platform system based on a reward point according to a preferred embodiment of the present invention includes an executable reward app installed and providing advertisement contents for an advertisement provider's product through the reward application A plurality of user terminals; A reward app server for providing a plurality of advertisement contents to the user terminal connected through a wire / wireless communication network and providing a reward point to the user terminal, the reward point being payable when a product corresponding to the advertisement content selected by the user terminal is selected; And a plurality of advertisement provider terminals connectable to the reward app server through the wired / wireless communication network and registering the advertisement contents in the reward app server, wherein the reward app server registers the advertisement contents for the goods Providing advertisement contents corresponding to a plurality of registered advertisement contents to the user terminal and providing advertisement contents selected through the advertisement provider terminal in the contents list information; A reward app control unit for controlling the advertisement content providing unit to provide the content list information to the user terminal according to the set condition information; A location information confirmation unit for confirming the location of the user terminal in which the reward app is activated and for identifying an affiliate shop adjacent to the location of the user terminal; An affiliated shop information registering unit for registering location information on a plurality of affiliated shops and a discount coupon provided by the merchant; A reward point providing unit for providing the reward point to the user terminal, the reward point being payable at the time of purchasing the product corresponding to the advertisement content with respect to the user terminal provided with the advertisement content; A discount coupon providing unit for providing the discount coupon to the user terminal, the discount coupon being available to the user terminal provided with the advertisement content information when the merchant purchases the merchandise and registered in the merchant information registering unit; And a user information storage unit for storing user information including personal information and preference information of the user corresponding to the user terminal, information on the discount coupon provided in the discount coupon providing unit, and information on the reward point The advertisement provider terminal sets a range of the advertisement coverage area of the advertisement content and then selects an affiliate shop that provides the discount coupon in association with the advertisement content, The automatic determination method determines the franchisees within the predetermined proximity range from the location information of the advertisement provider terminal in the reward application control unit or uses the information of the franchisees with a large number of visitors , And the above Word app controller controls parts of the advertisement content to be provided by to the contents list information is generated georisun based on location information of the user terminal.

According to the region-based advertisement platform system based on the Rewards Point of the present invention, it is possible to provide an advertisement of a corresponding region to a user based on a location of a user, and provide a reward point Providing a variety of discounts and advertising services to users.

Further, according to the present invention, it is possible to directly use the reward point provided to the user for payment at the time of purchasing the merchandise, thereby increasing sales through cooperation between the merchant and the advertisement provider.

1 is a block diagram schematically illustrating a configuration of a region-based advertisement platform system based on a reward point according to a preferred embodiment of the present invention.
2 is a block diagram schematically illustrating the configuration of a reward app server according to the present invention.
FIGS. 3 and 4 are exemplary views illustrating a screen of a reward app implemented in the area-based advertisement platform system according to the present invention.
5 is a flowchart illustrating a region-based advertisement process using a region-based advertisement platform system based on a reward point according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

The embodiments of the present invention may be modified into various forms, and the scope of the present invention should not be construed as being limited to the embodiments described in detail below. It is to be noted that, in order to clearly illustrate the present invention, parts not related to the description are omitted, and the same parts are denoted by the same reference numerals throughout the entire specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the terms " part, "" module," " module, "and " block" refer to units that process at least one function or operation, Lt; / RTI >

FIG. 1 is a block diagram schematically showing a configuration of a region-based advertisement platform system based on a reward point according to a preferred embodiment of the present invention, and FIG. 2 is a block diagram schematically showing a configuration of a reward application server.

As shown in the figure, the Reward Point-based region based advertisement platform system 10 includes a wired / wireless communication network 100, a user terminal 200, a reward app server 300 and an advertisement provider terminal 400 .

The wired / wireless communication network 100 is a communication network for connecting the user terminal 200, the reward app server 300 and the advertisement provider terminal 400 by wire or wirelessly.

When the wired / wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) So that data communication can be performed. For reference, a mobile radio communication network includes, in addition to a base station (BTS), a mobile switching center (MSC), and a home location register (HLR), an access gateway (Access Gateway) Data Serving Node), and the like.

In addition, when the wired / wireless communication network 100 is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The user terminal 200 is a terminal used by a user who visits a merchant shop (not shown). In the drawing, a smart phone is taken as an example. However, the user terminal 200 is not limited to a smart phone, A PC (slate PC), a notebook computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), and a PMP (Portable Multimedia Player).

The user terminal 200 is not limited to the above-described type but includes all portable terminals capable of communicating with an external device and capable of reading a connection code such as a QR code and executing a reward app (APP) interlocked with a connection code .

Therefore, the user terminal 200 of the present invention can receive the advertisement contents for the goods registered through the advertisement provider terminal 400 through the activated reward app, as shown in FIG.

At this time, the reward application activated through the user terminal 200 may be activated through a separate execution program installed in the user terminal 200, or may include merchant information such as a QR code that can be provided at a specific location of each merchant The access code can be scanned and activated, and the user can receive various services through the activated reward app.

The reward app server 300 provides advertisement contents such as advertisement videos, images, and text selected by the user to the user terminal 200 through the reward web site, To the user terminal 200 that has consumed the advertisement content.

3, the reward app server 300 includes an advertisement content providing unit 310, a location information confirming unit 320, an affiliate shop information registering unit 330, a reward point providing unit 340 A discount coupon providing unit 350, a user information storing unit 360 and a reward app control unit 370. [

The advertisement content providing unit 310 may register advertisement contents for the goods through the advertisement provider terminal 400 and provide the contents list information corresponding to the registered advertisement contents to the user terminal 200. [ The user terminal 200 may provide the advertisement contents selected from the contents list information provided to the user terminal 200.

The location information confirmation unit 320 can confirm the location of the user terminal 200 in which the reward application is activated and identify the franchisee adjacent to the location of the user terminal 200. [ For example, when the user terminal 200 activates the reward app via the access code, the reward app server 300 can confirm the location of the merchant through the merchant information included in the access code. Also, after confirming the Internet or online connection position by utilizing the Global Positioning System (GPS) information of the user terminal 200 in which the reward application is activated, the location of the franchisee closest to the location of the user terminal 200 Can be confirmed.

Although not specifically shown, the merchant information registering unit 330 can register information on a plurality of merchant stores, location information, and discount coupons provided by the merchant through an administrator of the merchant store or the reward app server 300. [

The reward point providing unit 340 may provide the reward point to the user terminal 200 through the reward app which can be paid for the purchase of the goods corresponding to the advertisement content for the user terminal 200 provided with the advertisement content selected by the user have. These reward points may be provided in a coupon format or may be provided to the user in various forms such as a reward point scheme.

The discount coupon providing unit 350 may use the discount coupon 350 at a merchant shop closest to the user terminal 200 that has been verified through the merchant store, for example, the location information verifier 320, The discount coupon registered in the merchant store information registration unit 330 can be provided to the user terminal 200 through the reward app.

The user information storage unit 360 stores information of the user terminal 200, that is, personal information of the user corresponding to the user terminal 200 and user's preference information, for example, high-interest advertisement contents, Information on the discount coupon provided to the user terminal 200 in the discount coupon providing unit 350 and information on the reward point provided in the reward point providing unit 340. [

In addition, the reward app control unit 370 may transmit the content list information to the user terminal 200 according to any one of the set condition information, the location information of the user terminal 200, and the user's preference information stored in the user information storage unit 360 .

Specifically, the reward application control unit 370 may control the advertisement content providing unit 310 to generate and provide advertisement content list information in descending order based on the location information of the user terminal 200. Also, the reward app control unit 370 may control the advertisement content providing unit 310 to generate advertisement content list information based on the user's preference information.

The control of the advertisement content providing unit 310 through the reward application control unit 370 for generating the advertisement content list information can be performed by the user's selection.

In addition, the reward app control unit 370 may provide the discount coupon of the merchant nearest to the location of the user terminal 200 activated by the reward app through the location information confirmation unit 320 to the user terminal 200, (350).

In addition, the reward app control unit 370 checks discount coupons that have not been used for a predetermined period of information on the discount coupons stored in the user information storage unit 360, and transmits the discount coupons to the corresponding user terminal 200 through the activated reward app Or may be notified by a separate message. Therefore, it is possible to prevent the problem that the discount coupon held by the user can not be used after the expiration of the use period.

The reward app control unit 370 checks whether there is an affiliated store or an adjacent affiliated store corresponding to the current position of the user terminal 200 among information on the discount coupon stored in the user information storage unit 360, It is possible to notify the user through a message through the reward app of the user terminal 200 or a separate message.

In particular, when the content of the advertisement content selected by the user terminal 200 does not match the merchandise content of the merchant, the reward app control unit 370 of the reward app server 300 determines, for example, that the merchant is a coffee merchant shop, The service provider can additionally provide a discount coupon to the user terminal 200 that can be used at the time of purchasing a product such as coffee or beverage at the coffee shop.

The reward app control unit 370 may further include event information such as quizzes during the provision of the advertisement content to the user terminal 200 (for example, during viewing of the advertisement in the case of a movie) .

Specifically, the reward application control unit 370 of the reward app server 300 executes a question related to the advertisement content to be reproduced. When the answer received from the user terminal 200 is correct, in addition to the reward point provided to the user, Point, or may provide an additional discount coupon in addition to the available discount coupon according to the response by executing a question at the merchant's purchase.

In order to implement the above-described operation, the reward app server 300 has the same configuration as that of a typical web server in hardware, and various types of software such as C, C ++, Jaba, Visual Basic, and Visual C And includes program modules that are implemented through a language and perform various functions.

In addition, it can be implemented using a web server program that is variously provided according to operating systems such as dos, window, linux, unix, and macintosh for general server hardware. Typical examples include a Web site used in a Windows environment, Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a UNIX environment.

The reward application activated through the user terminal 200 includes an advertisement management field, which is an area in which the advertisement content is displayed, a coupon field that displays discount coupons of the merchant, an event in which guide information on the event information is displayed And a stamp field capable of accumulating stamps given at the time of purchasing a product at a specific merchant shop, or menu information for selecting a field capable of displaying various services can be displayed.

The advertisement provider terminal 400 is an advertiser terminal that registers advertisement contents in the advertisement content provider 310 of the reward app server 300 and executes advertisements.

The advertisement provider terminal 400 accesses the reward app server 300 through a reward app or a website to request an ad provider subscription, and when a reward affiliation agreement is established after the subscription application is approved, Condition (selection of an advertisement schedule, an affiliate shop, etc.), settlement of advertisement content registration fee, and the like.

The advertisement provider terminal 400 is not limited to a smart phone, a desktop PC, and the like. The advertisement provider terminal 400 includes location information acquiring means capable of acquiring location information And transmits the identified location information to the reward app server 300. These information may be stored in the advertisement content providing unit 310 in association with the advertisement content.

For reference, the location information can be obtained by using a GPS location information in the case of a smart phone, and by utilizing an Internet IP connection location in a desktop PC.

4, when the ad provider terminal 400 accesses the reward app server 300 and registers the advertisement content in the advertisement content provider 310, the advertisement provider terminal 400 sets the range of the advertisement coverage area of the advertisement content as And an affiliated shop that can provide discount coupons in conjunction with the advertisement contents can be selected directly or arbitrarily within the range of the advertisement available area.

When directly selected, a franchisee in an area where a connection code for activating a reward app of the user terminal 200 is to be placed, or a franchisee in a specific location among a plurality of franchisees installed in each area is directly selected through the advertisement provider terminal 400 .

The method in which the reward app control unit 370 of the reward app server 300 arbitrarily decides automatically receives the location information from the advertisement provider terminal 400 and extracts location information from the location information of the advertisement provider terminal 400, , Or by using information such as merchants having a large number of visitors.

As described above, according to the area-based advertisement platform system of the present invention, it is possible to provide an advertisement of a corresponding area to a user based on a location of a user, provide a reward point for a user who provided the advertisement, Discount coupons and the like to provide various discounts and advertisement services to users.

Further, although not specifically shown, the reward points provided to the user through the reward app server of the present invention can be configured to be used at the time of purchasing goods from all the merchants registered in the reward app server.

5 is a flowchart illustrating a region-based advertisement process using a region-based advertisement platform system based on a reward point according to the present invention.

1 to 5, advertisement contents are registered in the reward app server 300 through a reward app (APP) or an advertisement provider terminal 400 on a separate web site (S101).

At this time, the reward app server 300 can register the advertisement contents of the advertisement provider by inputting the advertisement contents, the advertisement schedule, the reward amount to pay the reward point, and the information of the merchant to place the access code.

Here, the advertisement content may be various types of contents such as a photo image advertisement, a video advertisement, an audio advertisement, and the like, as an advertisement of an advertisement provider to be advertised through a reward application activated in the user terminal 200. Also, the advertisement schedule may correspond to a date and a schedule for displaying the advertisement contents.

In particular, when the advertisement provider terminal 400 registers the advertisement content in the reward app server 300, the advertisement provider terminal 400 can set the range of the advertisement coverage area of the advertisement content and provide discount coupons Merchants can also choose directly or choose within their reach.

In particular, when a reward app is activated through a connection code such as a QR code installed at an affiliated store, advertisement efficiency of the affiliated shop installed with the access code can be enhanced.

For example, if the advertising provider that registered the advertisement content is a restaurant located in Gangnam-gu, Seoul, the access code is not placed in the coffee shop located in Gangnam-gu, but at a coffee shop located in other areas such as Kyungnam, Jeonnam, Jeonbuk, It is not necessary to induce users to view the advertisement.

Thereafter, when the user terminal 200 activates the reward app with the access code or a separate execution program (S102), the reward app server 300 provides the registered advertisement content list based on the user's location information, The user terminal 200 selects desired advertisement contents from among the advertisement contents list (S103).

At this time, the reward app server 300 confirms whether the content of the selected advertisement contents matches the contents of the merchandise according to the location of the user terminal 200 (S104).

Here, if the content of the advertisement content selected by the user terminal 200 does not match the content of the merchandise of the merchant, the reward app server 300 transmits a reward point that can be paid at the time of purchasing the merchandise corresponding to the advertisement content after the advertisement content is provided, And provides a discount coupon to the user terminal 200 (S105).

If the content of the selected advertisement content matches the merchandise content of the merchant, the reward app server 300 provides reward points that can be paid at the time of purchasing the merchandise corresponding to the advertisement content (S106).

The reward app server 300 further provides event information such as a quiz (S107).

At this time, the provided event information may be provided while providing the advertisement contents to the user terminal 200. [

When a response is received from the user terminal 200 (S108) by performing a question related to the advertisement content provided by the reward app server 300, additional reward points may be provided in addition to the reward point provided to the user, An additional discount coupon is provided in addition to the discount coupon (S109).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. will be. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Advertising platform system
100: wired / wireless communication network 200: user terminal
300: Rewards App Server 310:
320: Position information verifying unit 330: Merchant point information registration unit
340: Rewards Point Offering 350: Discount Coupon Offered
360: user information storage unit 370: reward app control unit
400: Ad provider terminal

Claims (9)

A plurality of user terminals in which an executable reward app is installed, and provides advertisement contents for an advertisement provider's product through the reward app;
A reward app server for providing a plurality of advertisement contents to the user terminal connected through a wire / wireless communication network and providing a reward point to the user terminal, the reward point being payable when a product corresponding to the advertisement content selected by the user terminal is selected; And
And a plurality of advertisement provider terminals connected to the reward app server through the wired / wireless communication network and registering the advertisement contents in the reward app server,
The reward app server,
An advertisement content provider for registering advertisement contents for the goods, providing content list information corresponding to a plurality of registered advertisement contents to the user terminal, and providing the advertisement content selected through the advertisement provider terminal in the content list information, ;
A reward app control unit for controlling the advertisement content providing unit to provide the content list information to the user terminal according to the set condition information;
A location information confirmation unit for confirming the location of the user terminal in which the reward app is activated and for identifying an affiliate shop adjacent to the location of the user terminal;
An affiliated shop information registering unit for registering location information on a plurality of affiliated shops and a discount coupon provided by the merchant;
A reward point providing unit for providing the reward point to the user terminal, the reward point being payable at the time of purchasing the product corresponding to the advertisement content with respect to the user terminal provided with the advertisement content;
A discount coupon providing unit for providing the discount coupon to the user terminal, the discount coupon being available to the user terminal provided with the advertisement content information when the merchant purchases the merchandise and registered in the merchant information registering unit; And
And a user information storage unit for storing user information including personal information and preference information of the user corresponding to the user terminal, information on the discount coupon provided in the discount coupon providing unit, and information on the reward point ,
The advertisement provider terminal sets a range of the advertisement coverage area of the advertisement content and then selects an affiliated store providing the discount coupon in connection with the advertisement content or selects the affiliated store through the automatic determination method of the reward app control part Registered in the advertisement content providing unit,
The automatic determination method
The reward app control unit determines the franchisees within the preset proximity range from the location information of the advertisement provider terminal or determines the information using the information of the franchisees having a large number of visitors,
The reward app control unit
Based on the location information of the user terminal, the advertisement content provider to control the advertisement content provider to generate the content list information in descending order.
The method according to claim 1,
Wherein the set condition information is one of a location based on the user terminal and a user's preference information.
The method according to claim 1,
The reward app control unit,
And controls the discount coupon providing unit to provide the discount coupon of the merchant nearest to the location of the user terminal among the merchant sites confirmed through the location information confirmation unit in which the reward application is executed. Based advertising platform system.
The method according to claim 1,
The reward app control unit,
Based on the reward points, a discount coupon that has not been used for a predetermined period of time of the discount coupon stored in the user information storage unit, and notifies the user terminal of the discount coupon.
The method according to claim 1,
The reward app control unit,
The control unit checks whether or not the discount coupon of the merchant adjacent to the location of the user terminal is stored in the discount coupon information of the merchant stored in the user information storage unit and notifies the user terminal of the discount coupon information of the merchant, Based advertising platform system based on Rewards Points.
The method according to claim 1,
The reward app,
Wherein the activation module is activated when the user is activated through an execution program installed in the user terminal or when the access code installed in the merchant and including the merchant information is scanned.
The method according to claim 1,
The reward app control unit,
Wherein the advertisement server further provides additional event information during or after providing the advertisement content to the user terminal.
8. The method of claim 7,
The reward app control unit,
Wherein when a response to the event information is input from the user terminal, an additional reward point corresponding to the advertisement content is provided in addition to the reward point.
8. The method of claim 7,
The reward app control unit,
Wherein when a response to the event information is input from the user terminal, the discount discount coupon is provided in addition to the discount coupon available at the merchant purchase at the merchant.

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