CN110738525A - merchant positioning-based advertisement and promotion method and system - Google Patents
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Abstract
The invention relates to the technical field of mobile terminal informing push , in particular to methods and systems for informing push based on 0 positioning of merchants, which have the functions of receiving requests, tasks, media and task reward packages sent by merchant terminals, implanting positioning marks in media, pushing media with the positioning marks to set user terminals according to requests, judging the distance between the user terminals and the merchant terminals through the positioning marks, sending tasks to the user terminals when the distance between the user terminals and the merchant terminals is within a set range, extracting corresponding task completion conditions fed back by the user terminals from the task reward packages, sending the corresponding user terminals to the user terminals for the user terminals to consume according to the positioning marks.
Description
Technical Field
The invention relates to the technical field of mobile terminal informing and pushing , in particular to methods and systems for informing and pushing of based on merchant positioning.
Background
In modern commercial activities, is an indispensable part of a commercial propagation link, 0 is propagated and 1 pushing methods are various, with the popularization of internet users, a mode of 2 advertisement propagation and pushing by using the internet is already common, but most of modes of advertisement propagation and pushing by using the internet are screening modes, no set specific people are provided, the effect of the method can be limited, especially for physical store merchants, frequent visitors who can bring continuous income are nearby people, if of the method makes the advertisement of , the method cannot attract distant people and causes resource waste, and meanwhile, pushing to the nearby people is not targeted enough, and the method of pushing is not efficient.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides methods and systems for informing people around a merchant to push based on positioning, and when the methods and systems are applied, informing people around the merchant to push can be pertinently carried out in a set distance range, so that waste of resources is reduced, and pushing efficiency is improved.
The technical scheme adopted by the invention is as follows:
A advertisement push method based on merchant location, comprising the steps of:
s1, receiving a push request, a push task, a push medium and a task reward package sent by a merchant terminal, wherein the push medium is implanted with a positioning mark;
s2, pushing media with positioning marks to the setting user end according to the pushing request;
s3, judging the distance between the user side and the merchant side through the positioning marks, and sending a pushing task to the user side when the distance between the user side and the merchant side is within a set range;
and S4, extracting corresponding rewards in the task reward package and sending the rewards to corresponding user terminals according to task completion conditions fed back by the user terminals, so that the user terminals can reach the merchant terminals according to the positioning marks for consumption.
Preferably, in step S1, the push request includes a push limited time period, a limited number of task reward packages, a limited distance, and a merchant identification code for identifying a merchant, the push task includes viewing a push medium, forwarding a push medium, and forwarding a limited number of times, the task reward packages include cash red packages and coupons, and the push medium includes a promotional picture and a promotional video.
Preferably, when the media is a promotion picture, the promotion picture is additionally provided with a push two-dimensional code, the user side scans the push two-dimensional code to obtain a push task and finish forwarding the promotion picture to a forwarding limited number of times when the distance between the user side and a merchant side is within a set range, and finally obtains a corresponding cash red packet and a corresponding coupon from a task reward package, when the push media is a promotion video, the promotion video is additionally provided with a push two-dimensional code, the user side scans the push two-dimensional code to obtain a push task and finishes watching the promotion video according to the push task, namely obtains the corresponding coupon from the reward package, finishes forwarding the promotion video to the forwarding limited number of times, and finally obtains the corresponding cash red packet from the task reward package.
Preferably, in step S2, the push media with positioning marks are pushed to the set user end within a limited time period of push according to the push request, and in step S4, a limited number of task reward packages are extracted according to the task completion status fed back by the user end, and corresponding rewards are sent to the corresponding user end.
The merchant positioning-based notification push 0 system comprises a communication unit, a central processing unit, a resource library, a reward library and a task checking unit, wherein the communication unit is used for establishing communication connection with a merchant end and a user end, the communication unit receives a push 1 request, a push 2 task, a push medium and a task reward packet from the merchant end and transmits the push request, the push task, the push medium and the task reward packet to the central processing unit, the central processing unit transmits the push medium to the resource library and transmits the task reward packet to the reward library, the central processing unit is used for analyzing and processing a push request and a push task, the push medium with a positioning mark is extracted from the resource library according to a push request and is pushed to a set user end through the communication unit, the central processing unit transmits an analysis processing result of the push task to the task checking unit, the central processing unit receives feedback information of the user end through the communication unit, whether the distance between the user end and the merchant end and the user end and the reward packet are within a set range, and sends the feedback information to the user end and the reward processing unit and the reward packet to finish the reward processing unit according to the situation of the reward task checking task.
Preferably, the central processing unit includes a request docking module, a merchant management module, a distance determination module, and a reward issuing module.
Preferably, as the technical solution, the request docking module is configured to receive a push request transmitted by the communication module, identify a corresponding merchant terminal according to the push request, and send information of the identified merchant terminal to the merchant management module.
Preferably, in the above technical solution, the merchant management module stores basic information of a merchant, where the basic information includes a merchant name, merchant location information, a merchant public number, and setting user side information stored in the public number, and the merchant management module confirms the basic information of the corresponding merchant according to the merchant side identified by the request docking module, and then extracts media with a positioning mark from the resource library and sends the media to the setting user side in the merchant public number.
Preferably, the distance determining module sets the limited distance according to the push request, and is configured to receive the location information fed back by the user end through the positioning mark, extract the location information of the corresponding merchant end from the merchant management module, compare the location information of the user end with the location information of the merchant end, and determine whether the distance between the location information of the user end and the location information of the merchant end is within the limited distance.
Preferably, the reward issuing module is configured to extract a corresponding reward from a task reward package in the reward repository and send the reward to a corresponding user side according to the task completion condition determined by the task verification unit.
The invention has the beneficial effects that:
the push media is pushed to the set user side at regular time, the target user side in a specific area is sent with a push task according to the distance judgment result between the merchant side and the user side, corresponding task rewards, namely the coupon and the cash red packet, are sent to the user side according to the task completion condition fed back by the user side, the corresponding user side can use the coupon and the cash red packet to navigate to the merchant side nearby for consumption, meanwhile, when the user side does a push task, the push media can be sent to more user sides, the obtained task rewards can also be sent to friends and relatives around the merchant, so that more people around the merchant can be attracted in a set range in a targeted manner, a better push effect can be generated by using a smaller and more accurate push surface, and the resource waste caused by -scattering type push is effectively reduced.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a schematic diagram of the process steps of the present invention;
FIG. 2 is a schematic diagram of the system of the present invention.
Detailed Description
The present invention is further illustrated in with reference to the drawings and the accompanying detailed description, it is noted herein that the present embodiments are provided to assist in understanding the present invention and not to be construed as limiting the invention.
Although the terms , second, etc. may be used herein to describe various elements, these elements should not be limited by these terms, these terms are used merely to distinguish elements from another elements, for example, a element may be referred to as a second element, and similarly a second element may be referred to as a element, without departing from the scope of the example embodiments of the present invention.
It should be understood that the term "and/or" herein is merely for describing the association relationship of the associated objects, and means that there may be three relationships, for example, a and/or B, and may mean that there are three cases of a and B alone, and that there are three cases of a and B simultaneously, and the term "/and" herein describes another associated object relationship, means that there may be two relationships, for example, a and B, and may mean that there are two cases of a and B alone, and further, the character "/" herein, generally means that the pre-and post-associated objects are "or" relationships.
It is to be understood that in the description of the present invention, the terms "upper", "vertical", "inside", "outside", and the like, refer to an orientation or positional relationship that is conventionally used for placing the product of the present invention, or that is conventionally understood by those skilled in the art, and are used merely for convenience in describing and simplifying the description, and do not indicate or imply that the device or element referred to must have a particular orientation, be constructed in a particular orientation, and be operated, and therefore should not be considered as limiting the present invention.
It will be understood that when an element is referred to as being "connected," "connected," or "coupled" to another elements, it can be directly connected or coupled to another elements, or intervening elements may be present.
In describing the present invention, it should also be noted that unless otherwise expressly stated or limited, the terms "disposed," "mounted," and "connected" are intended to be , for example, they may be fixedly connected, detachably connected, or physically connected, mechanically connected, electrically connected, directly connected, indirectly connected through an intermediary, and communicating between two elements.
As used herein, the singular forms "," "," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise, it should also be understood that the terms "comprises," "comprising," "includes," and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, and do not preclude or more other features, numbers, steps, operations, elements, components, and/or combinations thereof.
It should also be noted that in alternative embodiments, the functions/acts noted may occur out of the order noted in the figures, e.g., depending on the functionality/acts involved, the two figures shown in succession may in fact be executed substantially concurrently or the acts may sometimes be executed in the reverse order.
In the following description, specific details are provided to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
Example 1:
the embodiment provides methods for informing of based on merchant location, as shown in fig. 1:
the method comprises the following steps:
s1, receiving a push request, a push task, a push medium and a task reward package sent by a merchant terminal, wherein the push medium is implanted with a positioning mark;
s2, pushing media with positioning marks to the setting user end according to the pushing request;
s3, judging the distance between the user side and the merchant side through the positioning marks, and sending a pushing task to the user side when the distance between the user side and the merchant side is within a set range;
and S4, extracting corresponding rewards in the task reward package and sending the rewards to corresponding user terminals according to task completion conditions fed back by the user terminals, so that the user terminals can reach the merchant terminals according to the positioning marks for consumption.
In step S1, the push request includes a push defined time period, a defined number of task reward packages, a defined distance, and a merchant identification code for identifying the merchant, the push task includes viewing a push medium, forwarding a push medium, and forwarding a defined number of times, the task reward packages include cash red packages and coupons, and the push medium includes promotional pictures and promotional videos.
When the media are promotion images, the promotion images are accompanied by promotion two-dimensional codes, when the distance between a user side and a merchant side is within a set range, the user side scans promotion two-dimensional codes to obtain promotion tasks and finish forwarding the promotion images to a forwarding limited number of times, and finally obtains corresponding cash red packages and coupons from a task reward package, when the promotion media are promotion videos, the promotion videos are accompanied by promotion two-dimensional codes, when the distance between the user side and the merchant side is within the set range, the user side scans promotion two-dimensional codes to obtain promotion tasks and finishes watching the promotion videos according to the promotion tasks, namely obtains corresponding coupons from the task reward package, finishes forwarding the promotion videos to the forwarding limited number of times, and finally obtains corresponding cash red packages from the task reward package.
In step S2, push media with positioning marks are pushed to the configured user side within a limited time period of push according to the push request, and in step S4, a limited number of task reward packages are extracted according to the task completion status fed back by the user side, and the corresponding rewards are sent to the corresponding user side.
In specific implementation, push media are pushed to a set user side at regular time, a push task is sent to a target user side in a specific area in a targeted mode according to a distance judgment result between a merchant side and the user side, corresponding task rewards, namely coupons and cash red packages, are sent to the user side according to task completion conditions fed back by the user side, the corresponding user side can use the coupons and the cash red packages to navigate to the merchant side for consumption nearby, meanwhile, when the user side does a push task, the push media can be sent to more user sides, the obtained task rewards can also be sent to friends and relatives user sides around the merchant, so that more surrounding people are attracted in a set range in a targeted mode, a better push effect is achieved by using a smaller and more accurate push surface, and resource waste caused by net-scattering type push is effectively reduced.
Example 2:
the present embodiment provides merchant location-based advertizing systems, as shown in fig. 2:
the communication unit is used for establishing communication connection with a merchant end and a user end, the communication unit receives a push request, a push task, a push medium and a task reward package from the merchant end and transmits the task reward package to the central processing unit, the central processing unit transmits the push medium to the resource library and transmits the task reward package to the reward library, the central processing unit is used for analyzing and processing the push request and the push task, extracts the push medium with a positioning mark from the resource library according to the push request and pushes the push medium to the set user end through the communication unit, the central processing unit transmits an analysis processing result of the push task to the task verification unit, meanwhile, the central processing unit receives feedback information of the user end through the communication unit and judges whether the distance between the user end and the merchant end is within a set range or not through the feedback information, if the distance between the push task verification unit and the user end is within the set range, the task verification unit is used for judging the completion situation of the reward package according to subsequent feedback information of the task, and the central processing unit judges whether the reward package from the reward package in the reward extraction corresponding user end of the reward package.
The central processing unit comprises a request docking module, a merchant management module, a distance judgment module and a reward issuing module.
The request docking module is used for receiving a push request transmitted by the communication module, identifying a corresponding merchant terminal according to the push request, and then sending the information of the identified merchant terminal to the merchant management module.
The merchant management module stores basic information of merchants, wherein the basic information comprises merchant names, merchant position information, merchant public numbers and set user side information stored in the public numbers, the merchant management module confirms the basic information of corresponding merchants according to the merchant sides identified by the request docking module, and then extracts media with positioning marks from a resource library and sends the media to the set user sides in the merchant public numbers.
The distance determination module sets a limited distance according to a push request, and is used for receiving the position information fed back by the user end through the positioning mark, extracting the position information of the corresponding merchant end from the merchant management module, comparing the position information of the user end with the position information of the merchant end, and determining whether the distance between the position information of the user end and the position information of the merchant end is within the limited distance.
The reward issuing module is used for extracting corresponding rewards from a task reward package in the reward library according to the task completion condition judged by the task verification unit and sending the corresponding rewards to corresponding user sides.
In specific implementation, the system establishes communication connection with a merchant end and a user end through a communication unit, receives a push request, a push task, a push medium and a task reward package from the merchant end, transmits a push request and a push task to a central processing unit, transmits a push medium to a resource library, transmits the task reward package to a reward library, the central processing unit analyzes and processes the push 364 request and the push task, extracts the push medium with a positioning mark from the resource library according to a push request, and pushes the push medium to a set user end through the communication unit, the central processing unit transmits an analysis processing result of the push task to a task verification unit, receives feedback information of the user end through the communication unit, judges whether the distance between the user end and the merchant end is within a set range through the feedback information, if the distance is within the set range, the push task verification unit sends the push task verification unit to the corresponding user end according to subsequent feedback information of the user end, the central processing unit judges task completion condition according to the central processing unit, the user end and sends the push task verification packet to the user end through a set accurate reward extraction efficiency of the push , and the crowd can be improved according to the crowd.
Example 3:
as an optimization of the above embodiment, after the user side receives the push medium, the two-dimensional code attached to the push medium is scanned to be docked with the merchant public number of the merchant management module, if the docking is successful, the user side authorizes the positioning mark to perform positioning, then the positioning information is fed back to the central processing unit to perform distance judgment, if the judgment is passed, the push task sent by the central processing unit is obtained, the resource push obtains rewards, the user side forwards the push medium, the forwarding number is fed back to the task verification unit, when the set number is reached, the central processing unit extracts corresponding rewards to be sent to the user side, the push medium can be pictures which can be forwarded in chat software, or videos which are manufactured and forwarded on a public video platform, and coupons obtained when the user side completes the push task can be forwarded to friends and relatives to improve the push effect.
Example 4:
the communication unit communicates with the merchant and the user terminal in a wireless communication mode, such as a cellular network, a wireless sensing network and a wireless local area network, meanwhile, a two-dimensional code and a wireless network can be provided in a merchant physical store, so that the user terminal can directly scan the code in the store, the docking system can push and obtain the reward, and the forwarded user terminal can enter a merchant public number through scanning a push two-dimensional code attached to a push medium and is docked with the system through the merchant public number.
Example 5
After receiving the push media, the user end forwards the push media to other user ends within the specified distance range by taking the user end as the center when completing the push task, and after receiving by the other side, the other side calculates to be successfully forwarded for times.
The present invention is not limited to the above-described alternative embodiments, and various other forms of products can be obtained by anyone in light of the present invention. The above detailed description should not be taken as limiting the scope of the invention, which is defined in the claims, and which the description is intended to be interpreted accordingly.
Claims (10)
1, A advertisement push method based on merchant positioning, which is characterized by comprising the following steps:
s1, receiving a push request, a push task, a push medium and a task reward package sent by a merchant terminal, wherein the push medium is implanted with a positioning mark;
s2, pushing media with positioning marks to the setting user end according to the pushing request;
s3, judging the distance between the user side and the merchant side through the positioning marks, and sending a pushing task to the user side when the distance between the user side and the merchant side is within a set range;
and S4, extracting corresponding rewards in the task reward package and sending the rewards to corresponding user terminals according to task completion conditions fed back by the user terminals, so that the user terminals can reach the merchant terminals according to the positioning marks for consumption.
2. The merchant location-based advertisement pushing method of claim 1, wherein in step S1, the pushing request includes pushing a limited time period, a limited number of mission reward packages, a limited distance and a merchant identification code for identifying the merchant, the pushing mission includes viewing pushing media, forwarding pushing media and forwarding a limited number of times, the mission reward packages include cash red packages and coupons, and the pushing media includes promotional pictures and promotional videos.
3. The method for informing of 0 based on merchant location of of claim 2, wherein when the media of 1 is a promotional picture, the promotional picture is accompanied by a promotion two-dimensional code, and when the distance between the user side and the merchant side is within a set range, the user side scans the promotion two-dimensional code to obtain a promotion task and complete forwarding the promotional picture to a limited number of times, and finally obtains a corresponding cash red package and a coupon from a task reward package, and when the media of is a promotional video, the promotional video is accompanied by the promotion two-dimensional code, and when the distance between the user side and the merchant side is within a set range, the user side scans the promotion two-dimensional code to obtain a promotion task and complete viewing of the promotional video according to a promotion task, that is to obtain a corresponding coupon from the task reward package, complete forwarding the promotional video to a limited number of times, and finally obtain a corresponding cash red package from the task reward package.
4. The method for informing of merchant location based as claimed in claim 2, wherein in step S2, the push media with location tag is pushed to the user end during a limited time period of push according to the push request, and in step S4, a limited number of task reward packages are extracted according to the task completion status fed back from the user end, and the corresponding rewards are sent to the corresponding user end.
5. The present invention provides located based on merchant systems according to advertised by user-side based on merchant location method according to any of claims 1-4 , including a communication unit, a central processing unit, a resource library, a reward library and a task checking unit, wherein the communication unit is configured to establish a communication connection with the merchant side and the user side, receive a push 4 request, a push task, a push medium and a task reward package from the merchant side and transmit them to the central processing unit, the central processing unit transmits a push medium to the resource library and transmits the task reward package to the reward library, the central processing unit is configured to analyze and process a push request and a push task, extract the push medium with location marks from the resource library according to the push request, extract the reward package to a set user side through the communication unit, the central processing unit transmits the analysis processing result of the push task to the task checking unit, the central processing unit receives feedback information through the communication unit, extracts the reward package from the resource library through feedback information, extracts the reward package from the user side and determines whether the reward package is set in the reward processing unit according to the corresponding reward package, and determines whether the reward package is completed in the corresponding reward processing unit .
6. The merchant location-based advertizing system of claim 5, wherein the central processing unit includes a request docking module, a merchant management module, a distance determination module, and a reward issuance module.
7. The merchant-location-based advertisement push system of claim 6, wherein the request docking module is configured to receive a push request transmitted by the communication module, identify a corresponding merchant location according to the push request, and send the identified merchant location information to the merchant management module.
8. The merchant positioning-based advertisement pushing system as claimed in claim 7, wherein the merchant management module stores basic information of merchants, the basic information includes merchant names, merchant location information, merchant public numbers and set user side information stored in the public numbers, the merchant management module confirms the basic information of corresponding merchants according to the merchant sides identified by the request docking module, and then extracts the pushing medium with positioning marks from the resource library and sends the pushing medium to the set user side in the merchant public numbers.
9. The merchant location-based notification system of of claim 8, wherein the distance determination module sets a limit distance according to the request of , and is configured to receive the location information fed back from the user terminal through the location tag, extract the location information of the corresponding merchant terminal from the merchant management module, compare the location information of the user terminal with the location information of the merchant terminal, and determine whether the distance between the two is within the limit distance.
10. The Merchant location-based advertisement/promotion system of claim 6, wherein the reward issuance module is configured to extract corresponding rewards from task reward packages in the reward repository and send the rewards to corresponding user terminals according to task completion conditions determined by the task verification unit.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111489197A (en) * | 2020-04-09 | 2020-08-04 | 北京思特奇信息技术股份有限公司 | Online/offline service promotion method and device, electronic equipment and storage medium |
| CN112070544A (en) * | 2020-09-10 | 2020-12-11 | 孟禹含 | Online popularization method and system |
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