CN111489197A - Online/offline service promotion method and device, electronic equipment and storage medium - Google Patents
Online/offline service promotion method and device, electronic equipment and storage medium Download PDFInfo
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- CN111489197A CN111489197A CN202010274366.3A CN202010274366A CN111489197A CN 111489197 A CN111489197 A CN 111489197A CN 202010274366 A CN202010274366 A CN 202010274366A CN 111489197 A CN111489197 A CN 111489197A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The application provides an online/offline service promotion method and device, electronic equipment and a storage medium. The method comprises the following steps: receiving service promotion task information sent by an operator, wherein the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs; generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information; pushing the two-dimensional code to a user terminal within a preset range; and acquiring the promotion completion information of the user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information.
Description
Technical Field
The present application relates to the field of computer network technologies, and in particular, to an information entry method and apparatus, an electronic device, and a storage medium.
Background
At present, when a business is promoted on line, advertisement pushing or leaflet sending is often continuously carried out by client personnel or operation personnel. The business promotion is slow, and it is difficult to select proper personnel for promotion aiming at different products.
In view of the above problems, no effective technical solution exists at present.
Disclosure of Invention
The embodiment of the application aims to provide a service promotion method and device based on online \ offline, an electronic device and a storage medium, and the service promotion efficiency can be achieved.
In a first aspect, an embodiment of the present application provides an online \ offline service promotion method, including the following steps:
receiving service promotion task information sent by an operator, wherein the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs;
generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information;
pushing the two-dimensional code to a user terminal within a preset range;
and acquiring the promotion completion information of the user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information.
Optionally, in the online \ offline service promotion method according to the embodiment of the present application, the step of receiving service promotion task information sent by an operator end includes:
receiving a task number corresponding to a service promotion task sent by an operator;
and acquiring corresponding service promotion information from the server according to the task number.
Optionally, in the online \ offline service promotion method according to the embodiment of the present application, the step of pushing the two-dimensional code to the user terminal in the preset range includes:
selecting a preset number of user terminals from a plurality of registered user terminals according to the popularization range information;
and sending the two-dimension codes to the selected preset number of user terminals.
Optionally, in the online \ offline service promotion method according to the embodiment of the present application, the step of pushing the two-dimensional code to the user terminal in the preset range includes:
acquiring a product type corresponding to the service promotion task information according to the product identification information;
selecting a preset number of user terminals with promotion preference matched with the product type from a plurality of registered user terminals according to the product type;
and sending the two-dimension codes to the selected preset number of user terminals.
Optionally, in the online \ offline service promotion method according to the embodiment of the present application, the step of obtaining the promotion completion information of the user terminal and issuing corresponding prize obtaining information based on the promotion completion information and the task reward information includes:
acquiring popularization completion information of a user terminal, wherein the popularization completion information comprises the number of users who accept popularization of the user terminal;
and generating corresponding prize getting information according to the number of the users and a preset reward rule, wherein the prize getting information comprises a verification code for getting prizes and a corresponding network address.
In a second aspect, an embodiment of the present application further provides an online \ offline service promotion device, including:
the system comprises a receiving module, a service promotion module and a service promotion module, wherein the receiving module is used for receiving service promotion task information sent by an operator terminal, and the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs;
the first generation module is used for generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, and the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information;
the pushing module is used for pushing the two-dimensional code to a user terminal within a preset range;
and the second generation module is used for acquiring the promotion completion information of the user terminal and distributing corresponding prize getting information based on the promotion completion information and the task reward information.
Optionally, in the online \ offline service promotion device according to the embodiment of the present application, the receiving module includes:
the first receiving unit is used for receiving a task number corresponding to a service promotion task sent by an operator;
and the first acquisition unit is used for acquiring the corresponding service promotion information from the server according to the task number.
Optionally, in the online \ offline service promotion device according to the embodiment of the present application, the pushing module includes:
a first selection unit, configured to select a preset number of user terminals from the registered plurality of user terminals according to the popularization range information;
and the sending unit is used for sending the two-dimensional codes to the selected preset number of user terminals.
In a third aspect, an embodiment of the present application provides an electronic device, including a processor and a memory, where the memory stores computer-readable instructions, and when the computer-readable instructions are executed by the processor, the steps in the method as provided in the first aspect are executed.
In a fourth aspect, embodiments of the present application provide a storage medium, on which a computer program is stored, where the computer program, when executed by a processor, performs the steps in the method as provided in the first aspect.
As can be seen from the above, the method provided by the embodiment of the present application receives the service promotion task information sent by the operator, where the service promotion task information includes product identification information to which a service belongs, promotion range information, task completion requirement information, and task reward information; generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information; pushing the two-dimensional code to a user terminal within a preset range; acquiring promotion completion information of a user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information; therefore, the rapid popularization of the service is realized, and the popularization efficiency can be improved.
Additional features and advantages of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the embodiments of the present application. The objectives and other advantages of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and that those skilled in the art can also obtain other related drawings based on the drawings without inventive efforts.
Fig. 1 is a flowchart of an online \ offline service promotion method provided in an embodiment of the present application.
Fig. 2 is a first schematic structural diagram of an online \ offline service promotion device according to an embodiment of the present application.
Fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Referring to fig. 1, fig. 1 is a flowchart of an online \ offline service promotion method in some embodiments of the present application, where the online \ offline service promotion method is used in a server or a terminal device, and the online \ offline service promotion method includes the following steps:
s101, receiving service promotion task information sent by an operator terminal, wherein the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs;
s102, generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information;
s103, pushing the two-dimensional code to a user terminal within a preset range;
s104, acquiring the promotion completion degree information of the user terminal, and distributing corresponding prize getting information based on the promotion completion degree information and the task reward information.
In step S101, the product identification information is used to indicate a category and a style to which the product to be promoted belongs. The popularization range information is used for indicating the region range, the time range and the user range (such as students, white-collar workers or housewives) where the popularization is located. The task completion requirement information refers to an objective to be achieved by promotion, for example, a client visits or leaves basic information, or registers an APP. The task reward information indicates how many rewards corresponding to the promotion tasks are completed. For example, a mobile phone may be obtained to complete a promotion of 1000 customers. Cash 5000 can be obtained to complete the promotion of 10000 customers. Of course, this is merely an example and is not limited thereto.
In some embodiments, this step S101 includes: s1011, receiving a task number corresponding to a service promotion task sent by an operator; and S1012, acquiring corresponding service promotion information from the server according to the task number. The task numbers correspond to the promotion tasks, and each task number not only includes basic information of the promotion task, but also includes identification information of a user terminal receiving the task.
In step S102, generating the two-dimensional code based on the product identification information, the promotion range information, the task completion requirement information, and the task reward information belongs to the prior art, and the two-dimensional code may be loaded in the two-dimensional code by using the product identification information, the promotion range information, the task completion requirement information, and the task reward information, or may be stored in a preset address, and the user may access the address based on the two-dimensional code, thereby obtaining the product identification information, the promotion range information, the task completion requirement information, and the task reward information.
In step S103, the ues in the preset range may be a plurality of random ues in the registered users, or may be ues satisfying preset information.
For example, in some embodiments, this step S103 includes: s1031, selecting a preset number of user terminals from the registered user terminals according to the popularization range information; s1032, the two-dimensional codes are sent to the selected preset number of user terminals.
For example, in some embodiments, this step S103 includes: s1033, acquiring a product type corresponding to the service promotion task information according to the product identification information; s1034, selecting a preset number of user terminals with promotion preference matched with the product type from a plurality of registered user terminals according to the product type; and S1035, sending the two-dimensional code to the selected preset number of user terminals.
In step S104, specifically, during execution, promotion completion information of the user terminal may be obtained, where the promotion completion information includes the number of users who accept promotion of the user terminal; and generating corresponding prize getting information according to the number of the users and a preset reward rule, wherein the prize getting information comprises a verification code for getting prizes and a corresponding network address.
As can be seen from the above, the method provided by the embodiment of the present application receives the service promotion task information sent by the operator, where the service promotion task information includes product identification information to which a service belongs, promotion range information, task completion requirement information, and task reward information; generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information; pushing the two-dimensional code to a user terminal within a preset range; acquiring promotion completion information of a user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information; therefore, the rapid popularization of the service is realized, and the popularization efficiency can be improved.
Referring to fig. 2, fig. 2 is a schematic diagram illustrating an online \ offline service promotion device in some embodiments of the present application, including: the device comprises a receiving module 201, a first generating module 202, a pushing module 203 and a second generating module 204.
The receiving module 201 is configured to receive service promotion task information sent by an operator, where the service promotion task information includes product identification information to which a service belongs, promotion range information, task completion requirement information, and task reward information; the receiving module includes: the first receiving unit is used for receiving a task number corresponding to a service promotion task sent by an operator; and the first acquisition unit is used for acquiring the corresponding service promotion information from the server according to the task number. The product identification information is used for indicating the category, style and the like to which the product to be promoted belongs. The popularization range information is used for indicating the region range, the time range and the user range (such as students, white-collar workers or housewives) where the popularization is located. The task completion requirement information refers to an objective to be achieved by promotion, for example, a client visits or leaves basic information, or registers an APP. The task reward information indicates how many rewards corresponding to the promotion tasks are completed. For example, a mobile phone may be obtained to complete a promotion of 1000 customers. Cash 5000 can be obtained to complete the promotion of 10000 customers. Of course, this is merely an example and is not limited thereto.
The first generating module 202 is configured to generate a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information, and the task reward information, where the two-dimensional code is used for being scanned by a user to obtain the requirement information and the task reward information; the two-dimensional code generation method based on the product identification information, the promotion range information, the task completion requirement information and the task reward information belongs to the prior art, and can load the product identification information, the promotion range information, the task completion requirement information and the task reward information into the two-dimensional code, or store the information into a preset address, and a user can access the address based on the two-dimensional code, so that the product identification information, the promotion range information, the task completion requirement information and the task reward information are obtained.
The pushing module 203 is configured to push the two-dimensional code to a user terminal within a preset range; the push module includes: a first selection unit, configured to select a preset number of user terminals from the registered plurality of user terminals according to the popularization range information; and the sending unit is used for sending the two-dimensional codes to the selected preset number of user terminals. The user terminals in the preset range may be a plurality of random user terminals in the registered users, or may be user terminals satisfying preset information.
For example, in some embodiments, a preset number of user terminals are selected from a plurality of registered user terminals according to the popularization range information; and sending the two-dimension codes to the selected preset number of user terminals. For example, in some embodiments, the product type corresponding to the service promotion task information is obtained according to the product identification information; selecting a preset number of user terminals with promotion preference matched with the product type from a plurality of registered user terminals according to the product type; and sending the two-dimension codes to the selected preset number of user terminals.
The second generating module 204 is configured to obtain the promotion completion information of the user terminal, and issue corresponding prize getting information based on the promotion completion information and the task reward information. During specific execution, the promotion completion information of the user terminal can be obtained, wherein the promotion completion information comprises the number of users who accept promotion of the user terminal; and generating corresponding prize getting information according to the number of the users and a preset reward rule, wherein the prize getting information comprises a verification code for getting prizes and a corresponding network address.
As can be seen from the above, the device provided in the embodiment of the present application receives the service promotion task information sent by the operator, where the service promotion task information includes product identification information to which a service belongs, promotion range information, task completion requirement information, and task reward information; generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information; pushing the two-dimensional code to a user terminal within a preset range; acquiring promotion completion information of a user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information; therefore, the rapid popularization of the service is realized, and the popularization efficiency can be improved.
Referring to fig. 3, fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure, where the present disclosure provides an electronic device 3, including: the processor 301 and the memory 302, the processor 301 and the memory 302 being interconnected and communicating with each other via a communication bus 303 and/or other form of connection mechanism (not shown), the memory 302 storing a computer program executable by the processor 301, the computer program being executable by the processor 301 when the computing device is running to perform the method in any of the alternative implementations of the above embodiments, thereby performing the following functions: receiving service promotion task information sent by an operator, wherein the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs; generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information; pushing the two-dimensional code to a user terminal within a preset range; acquiring promotion completion information of a user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information; therefore, the rapid popularization of the service is realized, and the popularization efficiency can be improved.
An embodiment of the present application provides a storage medium, and when being executed by a processor, the computer program performs a method in any optional implementation manner of the foregoing embodiment to implement the following functions: receiving service promotion task information sent by an operator, wherein the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs; generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information; pushing the two-dimensional code to a user terminal within a preset range; acquiring promotion completion information of a user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information; therefore, the rapid popularization of the service is realized, and the popularization efficiency can be improved. The storage medium may be implemented by any type of volatile or nonvolatile storage device or combination thereof, such as a Static Random Access Memory (SRAM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), an Erasable Programmable Read-Only Memory (EPROM), a Programmable Read-Only Memory (PROM), a Read-Only Memory (ROM), a magnetic Memory, a flash Memory, a magnetic disk, or an optical disk.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
In addition, units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
Furthermore, the functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A service promotion method based on-line \ is characterized by comprising the following steps:
receiving service promotion task information sent by an operator, wherein the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs;
generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, wherein the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information;
pushing the two-dimensional code to a user terminal within a preset range;
and acquiring the promotion completion information of the user terminal, and distributing corresponding prize getting information based on the promotion completion information and the task reward information.
2. The online \ offline service promotion method according to claim 1, wherein the step of receiving service promotion task information sent by an operator end comprises:
receiving a task number corresponding to a service promotion task sent by an operator;
and acquiring corresponding service promotion information from the server according to the task number.
3. The online \ offline service promotion method according to claim 1, wherein the step of pushing the two-dimensional code to the user terminal in the preset range comprises:
selecting a preset number of user terminals from a plurality of registered user terminals according to the popularization range information;
and sending the two-dimension codes to the selected preset number of user terminals.
4. The online \ offline service promotion method according to claim 1, wherein the step of pushing the two-dimensional code to the user terminal in the preset range comprises:
acquiring a product type corresponding to the service promotion task information according to the product identification information;
selecting a preset number of user terminals with promotion preference matched with the product type from a plurality of registered user terminals according to the product type;
and sending the two-dimension codes to the selected preset number of user terminals.
5. The online/offline-based service promotion method according to claim 1, wherein the step of obtaining promotion completion information of the user terminal and issuing corresponding prize drawing information based on the promotion completion information and the task reward information comprises:
acquiring popularization completion information of a user terminal, wherein the popularization completion information comprises the number of users who accept popularization of the user terminal;
and generating corresponding prize getting information according to the number of the users and a preset reward rule, wherein the prize getting information comprises a verification code for getting prizes and a corresponding network address.
6. A service promotion device based on online \ offline is characterized by comprising:
the system comprises a receiving module, a service promotion module and a service promotion module, wherein the receiving module is used for receiving service promotion task information sent by an operator terminal, and the service promotion task information comprises product identification information, promotion range information, task completion requirement information and task reward information to which a service belongs;
the first generation module is used for generating a two-dimensional code according to the product identification information, the promotion range information, the task completion requirement information and the task reward information, and the two-dimensional code is used for being scanned by a user to obtain the demand information and the task reward information;
the pushing module is used for pushing the two-dimensional code to a user terminal within a preset range;
and the second generation module is used for acquiring the promotion completion information of the user terminal and distributing corresponding prize getting information based on the promotion completion information and the task reward information.
7. The online \ offline service promotion device according to claim 6, wherein the receiving module comprises:
the first receiving unit is used for receiving a task number corresponding to a service promotion task sent by an operator;
and the first acquisition unit is used for acquiring the corresponding service promotion information from the server according to the task number.
8. The online \ offline service promotion method according to claim 6, wherein the pushing module comprises:
a first selection unit, configured to select a preset number of user terminals from the registered plurality of user terminals according to the popularization range information;
and the sending unit is used for sending the two-dimensional codes to the selected preset number of user terminals.
9. An electronic device comprising a processor and a memory, said memory storing computer readable instructions which, when executed by said processor, perform the steps of the method of any of claims 1-5.
10. A storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, performs the steps of the method according to any one of claims 1-5.
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