CN103279881A - Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity - Google Patents
Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity Download PDFInfo
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- CN103279881A CN103279881A CN201310218458XA CN201310218458A CN103279881A CN 103279881 A CN103279881 A CN 103279881A CN 201310218458X A CN201310218458X A CN 201310218458XA CN 201310218458 A CN201310218458 A CN 201310218458A CN 103279881 A CN103279881 A CN 103279881A
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Abstract
The invention provides a method for generating a two-dimension code, a method for tracking a put advertisement through the two-dimension code, and a method and system for carrying out network interactivity through two-dimension code identification. The method for generating the two-dimension code which is used for tracking the put advertisement comprises the steps: receiving advertisement data uploaded by an advertiser, wherein the uploaded advertisement data comprise information of user interactive modes and at least one advertisement tracking term; building the advertisement two-dimension code according to the received advertisement data, generating the unique two-dimension code identification for the advertisement two-dimension code, and setting a trigger operation comprising the two-dimension code identification according to the received information of the user interactive modes in the advertisement data; storing the received advertisement data and the generated two-dimension code identification into a put- advertisement data bank; sending the built advertisement two-dimension code.
Description
Technical field
The application relates to a kind of generation and be used for to follow the tracks of throws in the method for the two-dimension code of advertisement, follows the tracks of the method for throwing in advertisement, carries out the method for network interdynamic and the system that uses described method by the two-dimension code sign by two-dimension code, relate in particular to a kind of based on throwing in advertisement tracking data generation two-dimension code, follow the tracks of the trigger action of described two-dimension code, and the method and the system that the input effect of advertisement are added up according to the track record of trigger action.
Background technology
Current, two-dimension code by widespread usage in business activity, for example product false proof/trace to the source, advertisement pushing, web site url, data download, commodity transaction, location/navigation, electronic certificate, vehicle management etc.Especially in advertisement pushing is used, commercial audience just can obtain product, information on services and the contact method etc. of relevant businessman by the two-dimension code of scanning businessman, also can be directed into the website of businessman.
Yet advertiser but is difficult to follow the tracks of and assess the advertising effect that it is thrown in by various medium approach, therefore is difficult to according to the promotion effect of throwing in advertisement it to be promoted strategy and is optimized.
Summary of the invention
The object of the present invention is to provide a kind of generation to be used for tracking throws in the method for the two-dimension code of advertisement, follows the tracks of the method for throwing in advertisement and the system that uses described method by two-dimension code, generate two-dimension code based on throwing in the advertisement tracking data, follow the tracks of the trigger action of described two-dimension code, and the track record according to trigger action is added up the input of advertisement, thereby is convenient to the input effect that the advertiser follows the tracks of, assesses and weigh advertisement.
Another object of the present invention is to provide a kind of and carry out the method for network interdynamic and the system of the described method of use by the two-dimension code sign, when commercial audience is interactive by the startup of scanning two-dimension code and advertiser's webpage, server end all can be followed the tracks of described interaction, and notify the advertiser with the described interaction of being undertaken by two-dimension code in real time, thereby the advertiser can follow the tracks of the input situation of advertisement in real time, exactly.
According to an aspect of the present invention, provide a kind of generation to be used for following the tracks of the method for the two-dimension code of throwing in advertisement, comprising: receive the ad data that the advertiser uploads, the ad data of uploading comprises user interaction mode information and at least one advertisement action points; Create the advertisement two-dimension code according to the ad data that receives, wherein, for described advertisement two-dimension code generates unique two-dimension code sign, and comprise the trigger action of described two-dimension code sign according to the user interaction mode information setting in the ad data that receives; The ad data that storage receives in throwing in advertising database and the two-dimension code of generation sign.
Described advertisement action points can be advertised name, throw in media information, adline or throw in the region.
Described user interaction mode information can be network address, telephone number or instant messaging ID.
Preferably, if the user interaction mode information that receives is telephone number, then described telephone number is identified as two-dimension code, and described trigger action is set to dial and is described telephone number.
Preferably, if the user interaction mode information that receives is network address, then after described network address, add the access parameter that comprises described two-dimension code sign, and described trigger action is set to visit the network address of having added described access parameter.
Preferably, if the user interaction mode information that receives is instant messaging ID, then described instant messaging ID is identified as two-dimension code, and described trigger action is set to open the communication window of immediate communication tool and unlatching and described instant messaging ID.
Alternatively, described method also comprises: send the advertisement two-dimension code of creating.
According to a further aspect in the invention, provide a kind of and follow the tracks of the method for throwing in advertisement by two-dimension code, comprising: receive the tracking enquiry request that comprises at least one advertisement action points; Comprise the ad data record of described advertisement action points from the input ad data library searching that stores ad data record, each ad data record comprises two-dimension code sign, user interaction mode information and at least one advertisement action points; According to described user interaction mode information, search with the ad data that searches record in the marking matched interactive record of two-dimension code, described interactive record comprises two-dimension code sign and user interaction status information; The interactive record that transmission is found.
Described advertisement action points can be advertised name, throw in media information, adline or throw in the region.
Described user interaction mode information can be network address, telephone number or instant messaging ID.
Preferably, described according to described user interaction mode information, the step of the interaction record that the two-dimension code in the ad data record of searching and searching is marking matched comprises: when described user interaction mode information is telephone number, from the message registration of the described telephone number of phone form finding.
Preferably, described according to described user interaction mode information, the step of the interaction record that the two-dimension code in the ad data searching and the search record is marking matched comprises: when described user interaction mode information is instant messaging ID, search log with described instant messaging ID from the log of described immediate communication tool.
Preferably, described according to described user interaction mode information, the step of the interaction record that the two-dimension code in the ad data record of searching and searching is marking matched comprises: when described user interaction mode information is network address, search the Visitor Logs marking matched with described two-dimension code from the access to netwoks daily record.
Described user interaction status information can comprise at least one in interactive application information, access time and the initiation user ID.
Preferably, described method also comprises: according to advertisement action points, interactive application information with initiate in the middle of the user ID at least one, the tracking statistics added up to generate in the interaction record that extracts.Wherein, the interaction record of described transmission extraction also comprises: send the tracking statistics that generates.
According to a further aspect in the invention, provide a kind of method by two-dimension code sign execution network interdynamic, comprise, carry out following steps at the webserver: receive the web-page requests that comprises network address from client; Determine whether described network address comprises predetermined two-dimension code sign; When definite described network address comprises described predetermined two-dimension code sign, will send to predetermined terminal device about the information of described web-page requests.
Preferably, the webpage of described network address correspondence is imported for the user and is called back number and will comprise that the web-page requests of the described number that calls back sends to the described webserver.
Preferably, described method also comprises: when receiving the web-page requests that comprises the described number that calls back from client, extract described telephone number from described web-page requests, and the described telephone number of clawback.
Preferably, will send to predetermined terminal device about the information of described web-page requests by one of following means of communication: note, multimedia message, little letter and mail.
According to a further aspect in the invention, provide a kind of generation to be used for following the tracks of the system of the two-dimension code of throwing in advertisement, comprise: the ad data receiving element, be used for receiving the ad data that the advertiser uploads, the ad data of uploading comprises user interaction mode information and at least one advertisement action points; The two-dimension code creating unit, the ad data that is used for receiving according to the ad data receiving element is created the advertisement two-dimension code, wherein, for described advertisement two-dimension code generates unique two-dimension code sign, and comprise the trigger action of described two-dimension code sign according to the user interaction mode information setting in the ad data that receives; The advertisement data store unit is used in the ad data of throwing in the reception of advertising database stores advertisements data receiving element and the two-dimension code sign of two-dimension code creating unit establishment.
Described advertisement action points can be advertised name, throw in media information, adline or throw in the region.
Described user interaction mode information can be network address, telephone number or instant messaging ID.
Preferably, if the user interaction mode information that the ad data receiving element receives is telephone number, then the two-dimension code creating unit identifies described telephone number as two-dimension code, and described trigger action is set to dial and is described telephone number.
Preferably, if the user interaction mode information that the ad data receiving element receives is network address, then the two-dimension code creating unit is added the access parameter that comprises described two-dimension code sign after described network address, and described trigger action is set to visit the network address of having added described access parameter.
Preferably, if the user interaction mode information that the ad data receiving element receives is instant messaging ID, then the two-dimension code creating unit identifies described instant messaging ID as two-dimension code, and described trigger action is set to open the communication window of immediate communication tool and unlatching and described instant messaging ID.
Preferably, described system also comprises: the two-dimension code transmitting element is used for sending the advertisement two-dimension code that the two-dimension code creating unit is created.
According to a further aspect in the invention, provide a kind of and follow the tracks of the system of throwing in advertisement by two-dimension code, comprising: follow the tracks of the request receiving element, be used for receiving the tracking enquiry request that comprises at least one advertisement action points; The ad data search unit, be used for comprising from the input ad data library searching that stores the ad data record ad data record of described advertisement action points, each ad data record comprises two-dimension code sign, user interaction mode information and at least one advertisement action points; The track record query unit, be used for according to described user interaction mode information, search the marking matched interactive record of two-dimension code in the ad data record that searches with the ad data search unit, described interactive record comprises two-dimension code sign and user interaction status information; The track record transmitting element is used for sending the interactive record that the ad data search unit finds.
Described advertisement action points can be advertised name, throw in media information, adline or throw in the region.
Described user interaction mode information can be network address, telephone number or instant messaging ID.
Preferably, when described user interaction mode information was telephone number, the track record query unit was from the message registration of the described telephone number of phone form finding.
Preferably, when described user interaction mode information was instant messaging ID, the track record query unit was searched log with described instant messaging ID from the log of described immediate communication tool.
Preferably, when described user interaction mode information was network address, the track record query unit was searched the Visitor Logs marking matched with described two-dimension code from the access to netwoks daily record.
Described user interaction status information can comprise at least one in interactive application information, access time and the initiation user ID.
Preferably, described system also comprises: the track record statistic unit, and be used for according to advertisement action points, interactive application information and initiate in the middle of the user ID at least one, the tracking statistics added up to generate in the interaction record that extracts; Wherein, the track record transmitting element sends the tracking statistics that generates.
According to a further aspect in the invention, provide a kind of system by two-dimension code sign execution network interdynamic, comprising: the web-page requests receiving element is used for receiving the web-page requests that comprises network address from client; The interactive determining unit of two-dimension code is used for determining whether described network address comprises predetermined two-dimension code sign; The interactive notification unit of webpage is used for will sending to predetermined terminal device about the information of described web-page requests when the interactive determining unit of two-dimension code determines that described network address comprises described predetermined two-dimension code and identifies.
Preferably, described interactive webpage is imported for the user and is called back number and will comprise that the web-page requests of the described number that calls back sends to the described webserver.
Preferably, described system also comprises: the telephone redialing processing unit, be used for when the web-page requests receiving element receives the web-page requests that comprises the described number that calls back from client, extracting described telephone number from described web-page requests, and the described telephone number of clawback.
Preferably, the interactive notification unit of webpage will send to predetermined terminal device about the information of described web-page requests by one of following means of communication: note, multimedia message, little letter and mail.
Generation of the present invention is used for following the tracks of the method for the two-dimension code of throwing in advertisement, follow the tracks of the method for throwing in advertisement by two-dimension code, carry out the method for network interdynamic and use the system of described method to identify by the advertisement two-dimension code that will create according to the ad data that the advertiser uploads and unique two-dimension code by two-dimension code sign and be associated, and can follow the tracks of the use of throwing in advertisement based on the advertisement two-dimension code of creating by the interaction that commerce services platform and advertiser carry out according to commercial audience, thereby the input effect of throwing in advertisement is assessed and weighed, be conducive to the advertiser effect tracking and assessment are carried out in the advertisement of its input.In addition, can also the real-time follow-up commercial audience by the network interdynamic between the described advertisement two-dimension code of scanning and the advertiser, thereby the advertiser can follow the tracks of the input of advertisement in real time, exactly.
Description of drawings
By the description of carrying out below in conjunction with accompanying drawing, above-mentioned and other purposes of the present invention and characteristics will become apparent, wherein:
Fig. 1 illustrates the process flow diagram that is used for following the tracks of the method for the two-dimension code of throwing in advertisement according to the generation of exemplary embodiment of the present invention;
Fig. 2 is the process flow diagram that two-dimension code is followed the tracks of the method for throwing in advertisement that passes through that illustrates according to exemplary embodiment of the present invention;
Fig. 3 is the example interface that is used for generating the two-dimension code of following the tracks of the input advertisement that illustrates according to exemplary embodiment of the present invention;
Fig. 4 illustrates the example interface of together issuing according to the advertisement with the two-dimension code created and input of exemplary embodiment of the present invention;
Fig. 5 is the mutual synoptic diagram that illustrates according to the commercial audience scanning two-dimension code triggering of exemplary embodiment of the present invention;
Fig. 6 is the process flow diagram that the two-dimension code sign is carried out the method for network interdynamic that passes through that illustrates according to exemplary embodiment of the present invention;
Fig. 7 illustrates the logic diagram that is used for following the tracks of the system of the two-dimension code of throwing in advertisement according to the generation of exemplary embodiment of the present invention;
Fig. 8 is the logic diagram that two-dimension code is followed the tracks of the system of throwing in advertisement that passes through that illustrates according to exemplary embodiment of the present invention;
Fig. 9 is the logic diagram that the two-dimension code sign is carried out the system of network interdynamic that passes through that illustrates according to exemplary embodiment of the present invention.
Embodiment
Below, describe embodiments of the invention with reference to the accompanying drawings in detail.
General plotting of the present invention is: at first, on the commerce services platform, provide the service of creating two-dimension code for the advertiser, the advertiser imports advertisement tracking data item and user interaction mode (as the visit interactive web site), use this to serve to generate the advertisement two-dimension code, and the commerce services platform is when generating the advertisement two-dimension code for the advertiser, for described advertisement two-dimension code generates unique two-dimension code sign, the user interaction mode that provides according to the user arranges the trigger action of two-dimension code, and the two-dimension code sign of the advertisement tracking data item that the advertiser is provided and generation is stored in and throws in the advertising database; Secondly, the advertiser issues the advertisement two-dimension code of creating in respective advertisement after, commercial audience is by the described advertisement two-dimension code of scanning, trigger described user interaction mode (as the consulting website of visit commerce services platform) and carry out alternately (as seeking advice from etc.) with the advertiser, when described user interaction mode is triggered, the described mutual-action behavior by two-dimension code of commerce services platform record; After this, the advertiser can use the follow-up service of described commerce services platform, comes the input effect of respective advertisement is assessed by input advertisement tracking data item.Described two kinds of services are associated by advertisement tracking data and the two-dimension code sign of storage.Commerce services platform described here is the framework that commerce services broadly is provided, its be not limited to same service system, also be not limited to same service product, also be not limited to service system or the service product of same service provider.
Fig. 1 illustrates the process flow diagram that is used for following the tracks of the method for the two-dimension code of throwing in advertisement according to the generation of exemplary embodiment of the present invention.Can realize that described generation is used for following the tracks of the method for the two-dimension code of throwing in advertisement in the service that the commerce services platform is provided for generating two-dimension code.Fig. 3 is the example interface that is used for generating the two-dimension code of following the tracks of the input advertisement that illustrates according to exemplary embodiment of the present invention.
With reference to Fig. 1, at step S110, the commerce services platform receives the ad data that the advertiser uploads, and the ad data of uploading comprises user interaction mode information and at least one advertisement action points.Here, described advertisement action points is corresponding with concrete advertisement of throwing in usually, is used for following the tracks of the respective advertisement of throwing in; Described advertisement action points can be, but be not limited to advertised name, input media information, adline or input region etc.Described input media information can be, but be not limited to TV, newspaper, magazine and internet etc.Described user interaction mode information is used to indicate the interaction mode that starts when the two-dimension code of creating is scanned, it can be, but be not limited to network address, telephone number or instant messaging ID etc.
At step S120, the commerce services platform is created the advertisement two-dimension code according to the ad data that receives, wherein, for described advertisement two-dimension code generates unique two-dimension code sign, and comprise the trigger action of described two-dimension code sign according to the user interaction mode information setting in the ad data that receives.The interactive operation that described trigger action triggered when being used for being arranged on two-dimension code and being scanned for example shows that the information of typing in advance or execution and user interaction mode operate accordingly.
If the user interaction mode information that receives is telephone number, then described telephone number is identified as two-dimension code, and described trigger action is set to dial and is described telephone number.
If the user interaction mode information that receives is network address, then after described network address, add the access parameter that comprises described two-dimension code sign, and described trigger action is set to visit the network address of having added described access parameter.
If the user interaction mode information that receives is instant messaging ID, then described instant messaging ID is identified as two-dimension code, and described trigger action is set to open the communication window of immediate communication tool and unlatching and described instant messaging ID.
At step S130, the two-dimension code sign of the commerce services platform ad data that storage receives in throwing in advertising database and generation.
According to an alternative embodiment of the invention, at step S140, the commerce services platform sends the advertisement two-dimension code of creating.
After the service of advertiser by the commerce services platform generated the advertisement two-dimension code, the advertisement of described advertisement two-dimension code and input together can be issued.Fig. 4 illustrates the example interface of together issuing according to the advertisement with the two-dimension code created and input of exemplary embodiment of the present invention.
The method that the two-dimension code of advertisement be used for to follow the tracks of is thrown in generation of the present invention identifies by the advertisement two-dimension code that will create according to the ad data that the advertiser uploads and unique two-dimension code and is associated, mutual-action behavior when can the two-dimension code sign by association following the tracks of commercial audience and scanning described advertisement two-dimension code makes and throws in advertising effect and follow the tracks of and become possibility.
Fig. 5 is the mutual synoptic diagram that illustrates according to the commercial audience scanning two-dimension code triggering of exemplary embodiment of the present invention.With reference to Fig. 5, commercial audience uses the advertisement two-dimension code of two-dimension code scanning device or software scans issue, and the trigger action that sets in advance in described advertisement two-dimension code triggers corresponding and advertiser's interactive operation.In described interaction with the advertiser was set up, the commerce services platform can record the described interaction that triggers by described advertisement two-dimension code.For example, when receiving the interactive access request that comprises the two-dimension code sign from client, to send to described client in response for the return visit webpage of input and transmission telephone number, and will comprise that the input advertisement track record of described two-dimension code sign and user interaction status information is stored in access log.Described user interaction status information can include, but not limited to interactive application information, access time and initiation user ID.Again for example, be the situation of telephone number for described user interaction mode information, when using as the user as described in the scanning of the terminal device of mobile phone during the advertisement two-dimension code, can call out described telephone number automatically, described calling can be reflected in advertiser's the phone list.Again for example, be the situation of instant messaging ID at described user interaction mode information, when use as the user scanning device scan as described in during the advertisement two-dimension code, can trigger and start chat tool (comprising the web chat), the session of foundation and described instant messaging ID, described session can be reflected in the chat record of immediate communication tool.
Fig. 2 is the process flow diagram that two-dimension code is followed the tracks of the method for throwing in advertisement that passes through that illustrates according to exemplary embodiment of the present invention.Can be provided for following the tracks of application or the service of throwing in advertisement at the commerce services platform and realize described method of following the tracks of the input advertisement by two-dimension code, the advertiser inquires about the statistics of throwing in advertisement by input advertisement tracking data.
With reference to Fig. 2, at step S210, the commerce services platform receives the tracking enquiry request that comprises at least one advertisement action points.As previously mentioned, described advertisement action points can be, but be not limited to advertised name, input media information, adline or input region.
At step S220, the commerce services platform comprises the ad data record of described advertisement action points from the input ad data library searching that stores ad data record, and each ad data record comprises two-dimension code sign, user interaction mode information and at least one advertisement action points.Described user interaction mode information can be, but be not limited to network address, telephone number or instant messaging ID.By the processing of step S220, the commerce services platform finds the ad data record that comprises described advertisement action points, thereby determines which to be inquired about/advertisement delivery effect of which advertisement two-dimension code.
At step S230, the commerce services platform is according to described user interaction mode information, the marking matched interactive record of two-dimension code in the ad data record of searching and searching, described interactive record comprises two-dimension code sign and user interaction status information, and described interactive record comprises two-dimension code sign and user interaction status information.Described user interaction status information can include, but not limited at least one in interactive application information, access time and the initiation user ID.
Particularly, at step S230, when described user interaction mode information was telephone number, the commerce services platform was from the message registration of the described telephone number of phone form finding; When described user interaction mode information was instant messaging ID, the commerce services platform was searched log with described instant messaging ID from the log of described immediate communication tool; When described user interaction mode information was network address, the commerce services platform was searched the Visitor Logs marking matched with described two-dimension code from the access to netwoks daily record.
At step S240, the commerce services platform is sent in the interactive record that step S230 finds.
According to another preferred embodiment of the invention, described method by two-dimension code tracking input advertisement also comprises: behind completing steps S230, according to advertisement action points, interactive application information with initiate in the middle of the user ID at least one, the interaction record that extracts is added up to generate the tracking statistics and at step S240, sent the tracking statistics that generates.
Method by two-dimension code tracking input advertisement of the present invention can be followed the tracks of the use of throwing in advertisement based on the advertisement two-dimension code of creating by the interaction that commerce services platform and advertiser carry out according to commercial audience, thereby the input effect of throwing in advertisement is assessed and weighed, be conducive to the advertiser effect tracking and assessment are carried out in the advertisement of its input.In addition, the advertiser can also follow the tracks of, add up and weigh the advertisement of its input according to various advertisement track project.
Fig. 6 is the process flow diagram that the two-dimension code sign is carried out the method for network interdynamic that passes through that illustrates according to exemplary embodiment of the present invention.Carry out the described method of carrying out network interdynamic by the two-dimension code sign in the network server end of commerce services platform.
With reference to Fig. 6, at step S610, the webserver receives the web-page requests that comprises network address from client.
At step S620, determine whether described network address comprises predetermined two-dimension code sign.
If at step S620, determine that described network address comprises predetermined two-dimension code sign, execution in step S630～S660 then, otherwise finish the processing of described method.
At step S630, will send to predetermined terminal device about the information of described web-page requests.By the processing of step S630, the commerce services platform can scan commercial audience the behavior real-time informing advertiser of advertisement two-dimension code and startup and advertiser's interaction.Can will send to predetermined terminal device about the information of described web-page requests by note, multimedia message, little letter or mail.
According to a preferred embodiment of the invention, the webpage design of described network address correspondence can be called back number and will comprise that the web-page requests of the described number that calls back sends to the described webserver for importing for the user.After this, when the webserver receives the web-page requests that comprises the described number that calls back from client, extract described telephone number from described web-page requests, and the described telephone number of clawback, so that free answer to be provided.
Fig. 7 illustrates the logic diagram that is used for following the tracks of the system of the two-dimension code of throwing in advertisement according to the generation of exemplary embodiment of the present invention.
With reference to Fig. 7, the system that generates the two-dimension code that is used for tracking input advertisement comprises ad data receiving element 710, two-dimension code creating unit 720, advertisement data store unit 730 and two-dimension code transmitting element 740.
Ad data receiving element 710 is used for receiving the ad data that the advertiser uploads, and the ad data of uploading comprises user interaction mode information and at least one advertisement action points.Here, described advertisement action points is corresponding with concrete advertisement of throwing in usually, is used for following the tracks of the respective advertisement of throwing in; Described advertisement action points can be, but be not limited to advertised name, input media information, adline or input region etc.Described input media information can be, but be not limited to TV, newspaper, magazine and internet etc.Described user interaction mode information is used to indicate the interaction mode that starts when the two-dimension code of creating is scanned, it can be, but be not limited to network address, telephone number or instant messaging ID etc.
Two-dimension code creating unit 720 is used for creating the advertisement two-dimension code according to the ad data that ad data receiving element 710 receives, wherein, for described advertisement two-dimension code generates unique two-dimension code sign, and comprise the trigger action of described two-dimension code sign according to the user interaction mode information setting in the ad data that receives.The interactive operation that described trigger action triggered when being used for being arranged on two-dimension code and being scanned for example shows that the information of typing in advance or execution and user interaction mode operate accordingly.
If the user interaction mode information that ad data receiving element 710 receives is telephone number, then two-dimension code creating unit 720 identifies described telephone number as two-dimension code, and described trigger action is set to dial and is described telephone number.
If the user interaction mode information that ad data receiving element 710 receives is network address, then two-dimension code creating unit 720 is added the access parameter that comprises described two-dimension code sign after described network address, and described trigger action is set to visit the network address of having added described access parameter.
If the user interaction mode information that ad data receiving element 710 receives is instant messaging ID, then two-dimension code creating unit 720 identifies described instant messaging ID as two-dimension code, and described trigger action is set to open the communication window of immediate communication tool and unlatching and described instant messaging ID.
The two-dimension code sign that advertisement data store unit 730 ad data that stores advertisements data receiving element 710 receives in throwing in advertising database and two-dimension code creating unit 720 are created.
According to an alternative embodiment of the invention, two-dimension code transmitting element 740 is used for sending the advertisement two-dimension code that two-dimension code creating unit 720 is created.
According to exemplary embodiment of the present invention, the system that generation shown in Figure 7 is used for the two-dimension code of tracking input advertisement can be used for carrying out the method that described generation is used for following the tracks of the two-dimension code of throwing in advertisement.
Fig. 8 is the logic diagram that two-dimension code is followed the tracks of the system of throwing in advertisement that passes through that illustrates according to exemplary embodiment of the present invention.
With reference to Fig. 8, follow the tracks of to throw in the system of advertisement and comprise and follow the tracks of request receiving element 810, ad data search unit 820, track record query unit 830 and track record transmitting element 840 according to the two-dimension code that passes through of exemplary embodiment of the present invention.
Follow the tracks of request receiving element 810 and be used for receiving the tracking enquiry request that comprises at least one advertisement action points.As previously mentioned, described advertisement action points can be, but be not limited to advertised name, input media information, adline or input region.
Ad data search unit 820 is used for comprising from the input ad data library searching that stores the ad data record ad data record of described advertisement action points, and each ad data record comprises two-dimension code sign, user interaction mode information and at least one advertisement action points.Described user interaction mode information can be, but be not limited to network address, telephone number or instant messaging ID.Thus, ad data search unit 820 finds the ad data record that comprises described advertisement action points, thereby determines which to be inquired about/advertisement delivery effect of which advertisement two-dimension code.
Track record query unit 830 is used for according to described user interaction mode information, search the marking matched interactive record of two-dimension code in the ad data record that searches with ad data search unit 820, described interactive record comprises two-dimension code sign and user interaction status information.Described user interaction status information can include, but not limited at least one in interactive application information, access time and the initiation user ID.Particularly, when described user interaction mode information was telephone number, track record query unit 830 was from the message registration of the described telephone number of phone form finding; When described user interaction mode information was instant messaging ID, track record query unit 830 was searched log with described instant messaging ID from the log of described immediate communication tool; When described user interaction mode information was network address, track record query unit 830 was searched the Visitor Logs marking matched with described two-dimension code from the access to netwoks daily record.Track record transmitting element 840 is used for sending the interactive record that track record query unit 830 is extracted.
According to another preferred embodiment of the invention, described system by two-dimension code tracking input advertisement also comprises track record statistic unit (not shown), the track record statistic unit is used for according to advertisement action points, interactive application information and initiates in the middle of the user ID at least one, the tracking statistics added up to generate in the interaction record that track record query unit 830 is extracted, and track record transmitting element 840 sends the tracking statistics that generates.
Fig. 9 is the logic diagram that the two-dimension code sign is carried out the system of network interdynamic that passes through that illustrates according to exemplary embodiment of the present invention.
With reference to Fig. 9, the system that is positioned at the execution network interdynamic of network server end comprises web-page requests receiving element 910, the interactive determining unit 920 of two-dimension code and the interactive notification unit 930 of webpage.
Web-page requests receiving element 910 is used for receiving the web-page requests that comprises network address from client.
The interactive determining unit 920 of two-dimension code is used for determining whether described network address comprises predetermined two-dimension code sign.
The interactive notification unit 930 of webpage is used for will sending to predetermined terminal device about the information of described web-page requests when the interactive determining unit 920 of two-dimension code determines that described network address comprise described predetermined two-dimension code and identify.The webpage of described network address correspondence can designed to be used call back number and will comprise that the web-page requests of the described number that calls back sends to the described webserver of user input.
According to a preferred embodiment of the invention, described system also comprises: telephone redialing processing unit (not shown), the telephone redialing processing unit is used for when web-page requests receiving element 910 receives the web-page requests that comprises the described number that calls back from client, extract described telephone number from described web-page requests, and the described telephone number of clawback.
The interactive notification unit of webpage can will send to predetermined terminal device about the information of described web-page requests by one of following means of communication: note, multimedia message, little letter and mail.
From above-mentioned with reference to accompanying drawing to the description of exemplary embodiment of the present invention as can be seen, generation of the present invention is used for following the tracks of the method for the two-dimension code of throwing in advertisement, follow the tracks of the method for throwing in advertisement by two-dimension code, carry out the method for network interdynamic and use the system of described method to identify by the advertisement two-dimension code that will create according to the ad data that the advertiser uploads and unique two-dimension code by two-dimension code sign and be associated, and can follow the tracks of the use of throwing in advertisement based on the advertisement two-dimension code of creating by the interaction that commerce services platform and advertiser carry out according to commercial audience, thereby the input effect of throwing in advertisement is assessed and weighed, be conducive to the advertiser effect tracking and assessment are carried out in the advertisement of its input.Can also follow the tracks of, add up and weigh the advertisement of its input according to the various advertisement track project that the advertiser provides.In addition, can also trigger the interaction multiple and advertiser by described advertisement two-dimension code, for example dial consulting telephone, the interactive webpage of visit and initiation and the advertiser's of setting instant messaging, the user also can import the number that calls back in interactive webpage, thus but the number that calls back that advertiser's clawback commercial audience provides.The multiple interaction mode that provides be conducive to the advertiser more easily to commercial audience provide advice the service etc.In addition, can also the real-time follow-up commercial audience by the network interdynamic between the described advertisement two-dimension code of scanning and the advertiser, thereby the advertiser can follow the tracks of the input of advertisement in real time, exactly.
It may be noted that according to the needs of implementing, each step of describing among the application can be split as that more multistep is rapid, also the part operation of two or more steps or step can be combined into new step, to realize purpose of the present invention.
Above-mentioned the method according to this invention can be at hardware, realize in the firmware, perhaps be implemented as and be stored in recording medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) in software or computer code, perhaps be implemented original storage by network download in remote logging medium or nonvolatile machine readable media and will be stored in computer code in the local record medium, thereby method described here can be stored in the use multi-purpose computer, such software on the recording medium of application specific processor or able to programme or specialized hardware (such as ASIC or FPGA) is handled.Be appreciated that, computing machine, processor, microprocessor controller or programmable hardware comprise can storage or the memory module of receiving software or computer code (for example, RAM, ROM, flash memory etc.), when described software or computer code by computing machine, processor or hardware access and when carrying out, realize disposal route described here.In addition, when the multi-purpose computer visit was used for being implemented in the code of the processing shown in this, the execution of code was converted to multi-purpose computer for the special purpose computer of carrying out in the processing shown in this.
Although represent with reference to preferred embodiment and described the present invention, it should be appreciated by those skilled in the art that under the situation that does not break away from the spirit and scope of the present invention that are defined by the claims, can carry out various modifications and conversion to these embodiment.
Claims (38)
1. a generation is used for the method that the two-dimension code of advertisement is thrown in tracking, comprising:
Receive the ad data that the advertiser uploads, the ad data of uploading comprises user interaction mode information and at least one advertisement action points;
Create the advertisement two-dimension code according to the ad data that receives, wherein, for described advertisement two-dimension code generates unique two-dimension code sign, and comprise the trigger action of described two-dimension code sign according to the user interaction mode information setting in the ad data that receives;
The ad data that storage receives in throwing in advertising database and the two-dimension code of generation sign.
2. the method for claim 1 is characterized in that, described advertisement action points is advertised name, throws in media information, adline or throw in the region.
3. method as claimed in claim 2 is characterized in that, described user interaction mode information is network address, telephone number or instant messaging ID.
4. method as claimed in claim 3 is characterized in that, if the user interaction mode information that receives is telephone number, then described telephone number is identified as two-dimension code, and described trigger action is set to dial and is described telephone number.
5. method as claimed in claim 3, it is characterized in that, if the user interaction mode information that receives is network address, then after described network address, add the access parameter that comprises described two-dimension code sign, and described trigger action is set to visit the network address of having added described access parameter.
6. method as claimed in claim 3, it is characterized in that, if the user interaction mode information that receives is instant messaging ID, then described instant messaging ID is identified as two-dimension code, and described trigger action is set to open the communication window of immediate communication tool and unlatching and described instant messaging ID.
7. as each described method in the claim 1～6, also comprise:
Send the advertisement two-dimension code of creating.
8. follow the tracks of to throw in the method for advertisement by two-dimension code for one kind, comprising:
Reception comprises the tracking enquiry request of at least one advertisement action points;
Comprise the ad data record of described advertisement action points from the input ad data library searching that stores ad data record, each ad data record comprises two-dimension code sign, user interaction mode information and at least one advertisement action points;
According to described user interaction mode information, search with the ad data that searches record in the marking matched interactive record of two-dimension code, described interactive record comprises two-dimension code sign and user interaction status information;
The interactive record that transmission is found.
9. method as claimed in claim 8 is characterized in that, described advertisement action points is advertised name, throws in media information, adline or throw in the region.
10. method as claimed in claim 9 is characterized in that, described user interaction mode information is network address, telephone number or instant messaging ID.
11. method as claimed in claim 10 is characterized in that, and is described according to described user interaction mode information, search with the ad data that searches record in the step of the marking matched interaction record of two-dimension code comprise:
When described user interaction mode information is telephone number, from the message registration of the described telephone number of phone form finding.
12. method as claimed in claim 10 is characterized in that, and is described according to described user interaction mode information, search with the ad data that searches record in the step of the marking matched interaction record of two-dimension code comprise:
When described user interaction mode information is instant messaging ID, search log with described instant messaging ID from the log of described immediate communication tool.
13. method as claimed in claim 10 is characterized in that, and is described according to described user interaction mode information, search with the ad data that searches record in the step of the marking matched interaction record of two-dimension code comprise:
When described user interaction mode information is network address, search the Visitor Logs marking matched with described two-dimension code from the access to netwoks daily record.
14., it is characterized in that described user interaction status information comprises at least one in interactive application information, access time and the initiation user ID as each described method in the claim 8～13.
15. method as claimed in claim 14 also comprises: according to advertisement action points, interactive application information with initiate in the middle of the user ID at least one, the tracking statistics added up to generate in the interaction record that extracts,
Wherein, the interaction record of described transmission extraction also comprises: send the tracking statistics that generates.
16. the method by two-dimension code sign execution network interdynamic comprises, carries out following steps at the webserver:
Receive the web-page requests that comprises network address from client;
Determine whether described network address comprises predetermined two-dimension code sign;
When definite described network address comprises described predetermined two-dimension code sign, will send to predetermined terminal device about the information of described web-page requests.
17. method as claimed in claim 16 is characterized in that, the webpage of described network address correspondence is imported for the user and is called back number and will comprise that the web-page requests of the described number that calls back sends to the described webserver.
18. method as claimed in claim 18 also comprises: when receiving the web-page requests that comprises the described number that calls back from client, extract described telephone number from described web-page requests, and the described telephone number of clawback.
19. as each described method in the claim 16～18, it is characterized in that, will send to predetermined terminal device about the information of described web-page requests by one of following means of communication: note, multimedia message, little letter and mail.
20. a generation is used for following the tracks of the system of the two-dimension code of throwing in advertisement, comprising:
The ad data receiving element is used for receiving the ad data that the advertiser uploads, and the ad data of uploading comprises user interaction mode information and at least one advertisement action points;
The two-dimension code creating unit, the ad data that is used for receiving according to the ad data receiving element is created the advertisement two-dimension code, wherein, for described advertisement two-dimension code generates unique two-dimension code sign, and comprise the trigger action of described two-dimension code sign according to the user interaction mode information setting in the ad data that receives;
The advertisement data store unit is used in the ad data of throwing in the reception of advertising database stores advertisements data receiving element and the two-dimension code sign of two-dimension code creating unit establishment.
21. system as claimed in claim 20 is characterized in that, described advertisement action points is advertised name, throws in media information, adline or throw in the region.
22. system as claimed in claim 21 is characterized in that, described user interaction mode information is network address, telephone number or instant messaging ID.
23. the system as claimed in claim 22, it is characterized in that, if the user interaction mode information that the ad data receiving element receives is telephone number, then the two-dimension code creating unit identifies described telephone number as two-dimension code, and described trigger action is set to dial and is described telephone number.
24. the system as claimed in claim 22, it is characterized in that, if the user interaction mode information that the ad data receiving element receives is network address, then the two-dimension code creating unit is added the access parameter that comprises described two-dimension code sign after described network address, and described trigger action is set to visit the network address of having added described access parameter.
25. the system as claimed in claim 22, it is characterized in that, if the user interaction mode information that the ad data receiving element receives is instant messaging ID, then the two-dimension code creating unit identifies described instant messaging ID as two-dimension code, and described trigger action is set to open the communication window of immediate communication tool and unlatching and described instant messaging ID.
26. as each described system in the claim 20～25, also comprise:
The two-dimension code transmitting element is used for sending the advertisement two-dimension code that the two-dimension code creating unit is created.
27. a system that follows the tracks of the input advertisement by two-dimension code comprises:
Follow the tracks of the request receiving element, be used for receiving the tracking enquiry request that comprises at least one advertisement action points;
The ad data search unit, be used for comprising from the input ad data library searching that stores the ad data record ad data record of described advertisement action points, each ad data record comprises two-dimension code sign, user interaction mode information and at least one advertisement action points;
The track record query unit, be used for according to described user interaction mode information, search the marking matched interactive record of two-dimension code in the ad data record that searches with the ad data search unit, described interactive record comprises two-dimension code sign and user interaction status information;
The track record transmitting element is used for sending the interactive record that the ad data search unit finds.
28. system as claimed in claim 27 is characterized in that, described advertisement action points is advertised name, throws in media information, adline or throw in the region.
29. system as claimed in claim 28 is characterized in that, described user interaction mode information is network address, telephone number or instant messaging ID.
30. system as claimed in claim 29 is characterized in that, when described user interaction mode information was telephone number, the track record query unit was from the message registration of the described telephone number of phone form finding.
31. system as claimed in claim 29 is characterized in that, when described user interaction mode information was instant messaging ID, the track record query unit was searched log with described instant messaging ID from the log of described immediate communication tool.
32. system as claimed in claim 29 is characterized in that, when described user interaction mode information was network address, the track record query unit was searched the Visitor Logs marking matched with described two-dimension code from the access to netwoks daily record.
33., it is characterized in that described user interaction status information comprises at least one in interactive application information, access time and the initiation user ID as each described system in the claim 27～32.
34. system as claimed in claim 33 also comprises:
The track record statistic unit is used for according to advertisement action points, interactive application information and initiates in the middle of the user ID at least one, and the tracking statistics added up to generate in the interaction record that extracts,
Wherein, the track record transmitting element sends the tracking statistics that generates.
35. the system by two-dimension code sign execution network interdynamic comprises:
The web-page requests receiving element is used for receiving the web-page requests that comprises network address from client;
The interactive determining unit of two-dimension code is used for determining whether described network address comprises predetermined two-dimension code sign;
The interactive notification unit of webpage is used for will sending to predetermined terminal device about the information of described web-page requests when the interactive determining unit of two-dimension code determines that described network address comprises described predetermined two-dimension code and identifies.
36. system as claimed in claim 35 is characterized in that, described interactive webpage is imported for the user and is called back number and will comprise that the web-page requests of the described number that calls back sends to the described webserver.
37. system as claimed in claim 36 also comprises:
The telephone redialing processing unit is used for extracting described telephone number from described web-page requests when the web-page requests receiving element receives the web-page requests that comprises the described number that calls back from client, and the described telephone number of clawback.
38., it is characterized in that the interactive notification unit of webpage will send to predetermined terminal device about the information of described web-page requests by one of following means of communication: note, multimedia message, little letter and mail as each described system in the claim 35～37.
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| CN201310218458XA CN103279881A (en) | 2013-06-04 | 2013-06-04 | Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity |
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| CN201310218458XA CN103279881A (en) | 2013-06-04 | 2013-06-04 | Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity |
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Application publication date: 20130904 |