CN104270438A - User attention acquiring system and method for promotion media - Google Patents
User attention acquiring system and method for promotion media Download PDFInfo
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- CN104270438A CN104270438A CN201410499691.4A CN201410499691A CN104270438A CN 104270438 A CN104270438 A CN 104270438A CN 201410499691 A CN201410499691 A CN 201410499691A CN 104270438 A CN104270438 A CN 104270438A
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- 238000007619 statistical method Methods 0.000 claims description 4
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- 238000005516 engineering process Methods 0.000 description 2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
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Abstract
The invention discloses a user attention acquiring system and method for promotion media. The system comprises a server, a mobile type scan code terminal and scan codes. The scan codes are divided to represent the different types of promotion media, and the scan codes representing the different types of promotion media are loaded on the corresponding promotion media. Driving codes driving the mobile type scan code terminal to feed information back to the server are set in the scan codes. When the system is used, a user scans the two-dimensional codes on the promotion media to which the user pays attention, the WeChat server receives the scanned information, carries out the statistic analysis and generates the user attention graphs and forms of the promotion media to enable promotion departments to carry out reference and analysis. By means of the user attention acquiring system and method, very clear information about user attention to the media can be provided for the market promotion department, the promotion efficiency is improved, and the promotion cost is saved.
Description
Technical field
The present invention relates to mobile Internet information service field, the user's attention rate referring more particularly to a kind of promotion media obtains system and method.
Background technology
Businessman, in product or service sales, takes various promotion media, as mail, and exhibition, business card, handbag, enterprises propagandist volume etc.These promotion medias must expend the running cost of enterprise and the great effort of marketing people.But on earth how, whether whether user is interested in it, be worth throwing in for the effect of these promotion medias, etc.This is that problem does not all have clear and definite answer, and the convictive data more do not quantized indicate.Therefore, how to use technological means, understand, grasp user to the attention rate of thrown in promotion media, for raising promote efficiency, be convenient to extension worker concentrate medium throw in emphasis, reduce promote cost, tool is of great significance.
At present, the report of this respect technical scheme is not yet had.
Summary of the invention
User's attention rate that technical problem to be solved by this invention is to provide a kind of promotion media obtains system and method, to obtain the concern medium of user for promotion media accurately, rapidly.
For solving the problems of the technologies described above, user's attention rate that the present invention proposes a kind of promotion media obtains system, it is characterized in that, comprises server, portable scan code terminal and scan code,
Described scan code, is divided into the scan code of the different promotion media classification of some representatives, the promotion media that the scan code of the different promotion media classification of described representative represents according to it, is loaded in respectively on the promotion media of its correspondence; And in described scan code, be provided with the driving code making the described portable scan code terminal of driving to described server feedback information;
Described portable scan code terminal, for scanning and distinguishing described scan code, and by scanning information to described server feedback;
Described server, for generating the scan code of the different promotion media classification of described some representatives; Receive the feedback information of described portable scan code terminal, decoding, adds up the scanning information of described portable scan code terminal.
The scanning information of described portable scan code terminal at least comprises, described owner's information of portable scan code terminal and the classification of described scan code.
User's attention rate of described promotion media obtains system and also comprises database, described database, for receiving and store the data that described server is sent.
Preferably, described server is the server based on micro-letter platform, and described portable scan code terminal is the intelligent mobile phone with micro-telecommunication function, and described scan code is micro-letter Quick Response Code.
User's attention rate of described promotion media obtains an acquisition methods for system, comprises the following steps:
Step I, build server, generate the scan code of the different promotion media classification of described some representatives;
Step II, described scan code is arranged on different classes of promotion media;
Step III, user are scanned with portable scan code terminal, the scan code on the popularization media pay close attention to it;
Step IV, described server receive the scanning information of described portable scan code terminal,
Step V, described server carry out statistical analysis computing, generate user's attention rate information of different promotion media, to perform an analysis reference for popularizing department.
User's attention rate of described promotion media obtains the acquisition methods of system, and further comprising the steps of: building database, the result of statistical analysis is stored on described database by described server.
User's attention rate of described promotion media obtains the acquisition methods of system, and described server is the server based on micro-letter platform, and described portable scan code terminal is the intelligent mobile phone with micro-telecommunication function, and described scan code is micro-letter Quick Response Code.
The present invention can provide very clear and definite user to pay close attention to the information of medium for marketing department, for understanding, grasp user to the attention rate of thrown in promotion media, improve promote efficiency, be convenient to extension worker concentrate medium throw in emphasis, reduce promote cost, tool is of great significance.
Accompanying drawing explanation
Below in conjunction with the drawings and specific embodiments, technical scheme of the present invention is further described in detail.
Fig. 1 is the structural representation of the specific embodiment of the invention.
Fig. 2 is the process chart of the specific embodiment of the invention.
Embodiment
As shown in Figure 1, user's attention rate acquisition system of promotion media comprises server, portable scan code terminal, scan code and server.
Scan code, is divided into the scan code of the different promotion media classification of some representatives, and the promotion media that the scan code representing different promotion media classification represents according to it is loaded on the promotion media of its correspondence respectively; And in scan code, be provided with the driving code making the described portable scan code terminal of driving to described server feedback information.The scanning information of portable scan code terminal at least comprises owner's information of portable scan code terminal and the classification of described scan code.Owner's information generally comprises phone number, micro-signal code, owner's sex, age, geological location, place etc.
Portable scan code terminal, for scanning and recognition scan code, and by scanning information to server feedback;
Server, for generating the scan code of the different promotion media classification of some representatives; Receive the feedback information of portable scan code terminal, decoding, adds up the scanning information of portable scan code terminal.
Database, for receiving and store the data that described server is sent.
As a kind of preferred version of this specific embodiment, server is the server based on micro-letter platform, and portable scan code terminal is the intelligent mobile mobile phone with micro-telecommunication function, and scan code is micro-letter Quick Response Code.
Shown in composition graphs 2, the concrete steps of user's attention rate acquisition methods of promotion media are as follows:
S1: build micro-telecommunications services device and database, call micro-letter platform Quick Response Code and generate interface, the parameter according to setting generates corresponding Quick Response Code.Such as parameters value is 101 is mail Quick Response Code, and 102 is exhibition Quick Response Code, and 103 is business card, and 104 is enterprises propagandist volume etc.Which kind of Quick Response Code just can be distinguished by this parameter is.
S2: the Quick Response Code of generation is put into corresponding place, is such as set to the afterbody of mail, exhibition, business card or enterprises propagandist volume first-class.
S3: the micro-signal that client logs in oneself, scans the Quick Response Code that it is paid close attention to.
S4: micro-telecommunications services device receives the information that client pays close attention to, can by the differentiation information of the information of client and Quick Response Code to server, server carries out analytic statistics by these information, such as: paid close attention to how many users by exhibition, M-Fs etc., generate figure and form.
S5: popularizing department just can according to this information, and statistics client pays close attention to us in that occasion, the popularization of increasing this respect that can be suitable when next time promotes, improves and promotes efficiency, reduces and promotes cost.
It should be noted last that, above embodiment is only in order to illustrate technical scheme of the present invention and unrestricted, although with reference to preferred embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that, can modify to technical scheme of the present invention or equivalent replacement, and not departing from the spirit and scope of technical solution of the present invention, it all should be encompassed in the middle of right of the present invention.
Claims (7)
1. user's attention rate of promotion media obtains system, it is characterized in that, comprises server, portable scan code terminal and scan code,
Described scan code, is divided into the scan code of the different promotion media classification of some representatives, the promotion media that the scan code of the different promotion media classification of described representative represents according to it, is loaded in respectively on the promotion media of its correspondence; And in described scan code, be provided with the driving code making the described portable scan code terminal of driving to described server feedback information;
Described portable scan code terminal, for scanning and distinguishing described scan code, and by scanning information to described server feedback;
Described server, for generating the scan code of the different promotion media classification of described some representatives; Receive the feedback information of described portable scan code terminal, decoding, adds up the scanning information of described portable scan code terminal.
2. user's attention rate of promotion media according to claim 1 obtains system, and it is characterized in that, the scanning information of described portable scan code terminal at least comprises, described owner's information of portable scan code terminal and the classification of described scan code.
3. user's attention rate of promotion media according to claim 2 obtains system, it is characterized in that, also comprises database, described database, for receiving and store the data that described server is sent.
4. obtain system according to user's attention rate of the promotion media one of claims 1 to 3 Suo Shu, it is characterized in that, described server is the server based on micro-letter platform, and described portable scan code terminal is the intelligent mobile phone with micro-telecommunication function, and described scan code is micro-letter Quick Response Code.
5. user's attention rate of promotion media obtains the acquisition methods of system according to claim 4, it is characterized in that, comprises the following steps:
Step I, build server, generate the scan code of the different promotion media classification of described some representatives;
Step II, described scan code is arranged on different classes of promotion media;
Step III, user are scanned with portable scan code terminal, the scan code on the popularization media pay close attention to it;
Step IV, described server receive the scanning information of described portable scan code terminal,
Step V, described server carry out statistical analysis computing, generate user's attention rate information of different promotion media, to perform an analysis reference for popularizing department.
6. user's attention rate of promotion media obtains the acquisition methods of system according to claim 5, and it is characterized in that, comprise the following steps: building database, the result of statistical analysis is stored on described database by described server.
7. user's attention rate of promotion media obtains the acquisition methods of system according to claim 6, it is characterized in that, described server is the server based on micro-letter platform, and described portable scan code terminal is the intelligent mobile phone with micro-telecommunication function, and described scan code is micro-letter Quick Response Code.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201410499691.4A CN104270438A (en) | 2014-09-25 | 2014-09-25 | User attention acquiring system and method for promotion media |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410499691.4A CN104270438A (en) | 2014-09-25 | 2014-09-25 | User attention acquiring system and method for promotion media |
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| CN104270438A true CN104270438A (en) | 2015-01-07 |
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| CN201410499691.4A Pending CN104270438A (en) | 2014-09-25 | 2014-09-25 | User attention acquiring system and method for promotion media |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105447727A (en) * | 2015-12-21 | 2016-03-30 | 阿里巴巴集团控股有限公司 | Application promotion method and device |
| CN106341309A (en) * | 2016-08-31 | 2017-01-18 | 深圳市精准分众传媒有限公司 | Enterprise popularization system based on mobile network and method |
| CN107492209A (en) * | 2017-09-01 | 2017-12-19 | 马广帅 | It is a kind of to promote device and method from media |
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| CN103714471A (en) * | 2014-01-21 | 2014-04-09 | 北京益派市场咨询有限公司 | Two-dimensional code investigation method and system |
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| CN104036415A (en) * | 2014-06-23 | 2014-09-10 | 北京金和软件股份有限公司 | Platform promotion method based on analysis of user behaviors |
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- 2014-09-25 CN CN201410499691.4A patent/CN104270438A/en active Pending
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| CN102663623A (en) * | 2012-04-16 | 2012-09-12 | 胡大江 | Information, image and network anti-counterfeiting as well ass publicizing advertisement promotion method |
| CN103279881A (en) * | 2013-06-04 | 2013-09-04 | 北京百度网讯科技有限公司 | Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity |
| CN103714471A (en) * | 2014-01-21 | 2014-04-09 | 北京益派市场咨询有限公司 | Two-dimensional code investigation method and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105447727A (en) * | 2015-12-21 | 2016-03-30 | 阿里巴巴集团控股有限公司 | Application promotion method and device |
| CN106341309A (en) * | 2016-08-31 | 2017-01-18 | 深圳市精准分众传媒有限公司 | Enterprise popularization system based on mobile network and method |
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| CN107492209A (en) * | 2017-09-01 | 2017-12-19 | 马广帅 | It is a kind of to promote device and method from media |
| CN107492209B (en) * | 2017-09-01 | 2020-12-01 | 马广帅 | Self-media promotion device and method |
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Owner name: WANGLAI YUNSHANG INFORMATION TECHNOLOGY (WUHAN) CO Free format text: FORMER OWNER: WUHAN TRANSN INFORMATION TECHNOLOGY CO., LTD. Effective date: 20150703 |
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Effective date of registration: 20150703 Address after: 430074 Optics Valley Software Park, 4 middle road, East Lake New Technology Development Zone, Hubei, six, 2, 6, 01, room, Wuhan Applicant after: Cloud business information technology (Wuhan) Co., Ltd. Address before: 430074, Optics Valley Software Park, East Lake Development Zone, Wuhan, south of Hubei, South Lake Road, Optics Valley Software Park, 2, six, 5, No. 205 Applicant before: Wuhan Transn Information Technology Co., Ltd. |
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Effective date of registration: 20160621 Address after: 430074, Wuhan Software Park, East Lake hi tech Development Zone, Hubei, 4, Optics Valley Software Park, six, 2, 6, 01 rooms Applicant after: Global information technology (Wuhan) Co., Ltd. Address before: 430074 Optics Valley Software Park, 4 middle road, East Lake New Technology Development Zone, Hubei, six, 2, 6, 01, room, Wuhan Applicant before: Cloud business information technology (Wuhan) Co., Ltd. |
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Application publication date: 20150107 |
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