WO2018214303A1

WO2018214303A1 - Health service promotion assessment system and method based on the number of followers and the amount of consumption

Info

Publication number: WO2018214303A1
Application number: PCT/CN2017/098195
Authority: WO
Inventors: 张贯京; 葛新科; 王海荣; 高伟明; 张红治; 陈琦; 周亮
Original assignee: 深圳市前海安测信息技术有限公司
Priority date: 2017-05-20
Filing date: 2017-08-19
Publication date: 2018-11-29
Also published as: CN107292659A

Abstract

A health service promotion assessment system and method based on the number of followers and the amount of consumption. The method comprises: when each WeChat promotion account forwards a promotion article, updating an official account QR code in the promotion article according to an information identification tag corresponding to each WeChat promotion account (S14); according to the official account QR code corresponding to each WeChat promotion account, compiling statistics on the number of followers and the amount of consumption regarding a health management official account brought in a pre-set time period by each WeChat promotion account (S15); assessing each WeChat promotion account according to the number of followers and the amount of consumption regarding the health management official account brought by each WeChat promotion account to calculate an assessment value (S16); and when the assessment value of the WeChat promotion account is less than a pre-set value, generating a warning letter and sending same to the WeChat promotion account (S17). The marketing effect of each WeChat promotion account is assessed by means of dynamically updating an official account QR code, and thereby facilitating precision marketing.

Description

Health service promotion evaluation system and method based on attention quantity and consumption number

Technical field

[0001] The present invention relates to the field of health service promotion, and in particular to a health service promotion evaluation system and method based on attention quantity and consumption count.

Background technique

[0002] Like the popularity of instant messaging tools (IM) among Internet users, mobile Internet users also use mobile chat tools (MIM) in large numbers. Many users use the service through the notification of friends and use MIM. To send instant text, picture or video information, the user's stickiness is constantly improving during use. MIM service providers attach great importance to the development of this service, realize the accumulation of mobile Internet customer base through MIM, gradually consolidate the user base through traffic management, and promote the development of mobile Internet advertising, e-commerce, portal, Internet finance and Internet community. , thereby realizing the value of mobile Internet traffic.

[0003] Among the many MIM products, the development of WeChat is the most eye-catching. WeChat is a free application that provides instant messaging services for smartphones. It supports cross-communication operators and cross-operating system platforms to quickly send free voice messages (videos, pictures and text messages) over the network. Support multiple people to talk. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat, and can also enjoy more additional communication services. According to the 2016 financial report released by Tencent Technology, WeChat has more than 890 million monthly active users, and has already occupied the first market share in the mobile social APP field in Asia.

[0004] With the wider business layout of WeChat platform, WeChat has changed from a simple chat tool to a mobile social platform, an APP application connection platform, an e-commerce platform, and an internet financial service platform. There is a huge amount of information and data flowing on the WeChat platform. Any move, or operation of WeChat users may be part of the user data, for example, payment through WeChat, WeChat red envelope sending and receiving, positioning, friend circle activity, friends Circle language picture information and public account subscriptions, and more. The feed stream advertisement pushed by WeChat friends circle is an advertisement type based on gender, age, hobbies, geographical location and other user labels. It is one of the applications for mining WeChat user information. [0005] Wechat user information is buried with great commercial value. The first to dig out the hidden user value behind WeChat user information data, such as the user's potential consumption habits, purchase motives and lifestyle differences and changes, can occupy the commanding heights in the new Internet marketing environment. The new generation of online marketing based on big data is gradually changing our advertising and marketing environment, and greatly improving the advertising through the planning of online marketing methods such as SEO optimization, event marketing, viral online advertising, 3D experience marketing, and micro marketing. The precision of the ability to effectively reduce the number of "garbage ads", so that the user's emotional needs and product brand connotation effectively interface, truly improve the return on investment of brand enterprises. To this end, we must fully exploit the marketing value of WeChat user information, mainly because:

[0006] 1. The strong connection relationship and versatility of the WeChat platform. WeChat forms a strong relationship between users through contacts, QQ friends and people in the vicinity. Because they belong to a group and interact with each other frequently, the information flows very quickly and users are more sticky. WeChat has made WeChat a self-media eco-chain by setting up sweeping, shaking, game center, WeChat payment, public account, my collection, binding mailbox, Tencent news, sending address, etc. WeChat completes the life needs of information, social, entertainment, shopping, etc., which greatly increases WeChat's exposure to the fragmented living space of users and effectively enhances the data value of WeChat.

[0007] 2. WeChat promotes changes in consumer lifestyles. Users are the source of WeChat information marketing value. They re-integrate and analyze the fragmented data generated by consumers under the mobile media, and realize the value-added of WeChat user information. Faced with the increasingly diversified, diversified and differentiated lifestyles of consumers, consumers' demand psychology and purchasing behavior are becoming more and more differentiated. This requires more data on consumers' lifestyles, consumption patterns, and psychological changes. Mining, analysing, and integrating to achieve accurate, differentiated marketing.

[0008] 3. Adapt to the development of the new media environment. With the popularity of 4G network processes in China, and the rapid development of smart phones, Internet TVs, tablets and various forms of mobile intelligent terminals, "one user and multiple terminals" has become a development trend. Peer, in the context of web3.0, cross-media, cross-platform network convergence will reshape our network environment, and then "user data" will be free to run through different media and different platforms. In this kind of network ecosystem, WeChat relies on huge user information to deliver the right information, on the right media platform, to the target audience with the needs, and maximize the value of WeChat user information. [0009] In order to better adapt to the development of the Internet, the WeChat user data is integrated, analyzed, and analyzed. Through statistical analysis of user data, statistical analysis and prediction of WeChat users' hobbies, demographics, lifestyles, etc. Provide data base for marketing, product marketing, product development and business strategy, and provide data support for precise marketing activities, so as to truly maximize the value of WeChat in the world.

technical problem

[0010] The main objective of the present invention is to provide a health service promotion evaluation system and method based on the amount of attention and the number of consumptions, aiming at solving the technical problem of the peer-to-peer evaluation marketing effect that the prior art cannot market through WeChat.

Problem solution

Technical solution

[0011] In order to achieve the above object, the present invention provides a health service promotion evaluation system based on attention quantity and consumption times, which is operated in a server, and the server is connected to a WeChat platform through a network, and the system includes:

[0012] a setting module, configured to set a preset number of WeChat promotion accounts;

[0013] a generating module, configured to generate a corresponding information identification tag for each WeChat promotion account;

[0014] The generating module is further configured to generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform.

The public number QR code corresponds to the health management public number;

[0015] an uploading module, configured to upload a promotion article to a health management public number, and include a public number QR code in the promotion article;

[0016] an update module, configured to: when each WeChat promotion account forwards the promotion article, update the public number two-dimensional code in the promotion article according to the information identification tag corresponding to each WeChat promotion account;

[0017] a statistics module, configured to calculate, according to the QR code of the public number corresponding to each WeChat promotion account, the user attention quantity and consumption times of the health management public number brought by each WeChat promotion account in the preset interval;

[0018] a calculation module, configured to evaluate each WeChat promotion account according to the user attention quantity and consumption times of the health management public number brought by each WeChat promotion account, to calculate an evaluation value;

[0019] The generating module is further configured to: when the evaluation value of the WeChat promotion account is lower than the preset value, generate a warning letter and send the message to the WeChat promotion account. [0020] Preferably, the setting module sets a preset number of WeChat promotion accounts as follows: Set a list and add a username of the WeChat promotion account in the list, and each WeChat promotion account in the list is healthy Manage public number associations.

[0021] Preferably, the information identification tag includes a preset character or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and a QR code of the WeChat promotion account. The resulting hash value.

[0022] Preferably, the updating module updates the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account as follows:

[0023] identifying the public number two-dimensional code in the promotion article and identifying the URL corresponding to the public number two-dimensional code;

[0024] adding an information identification tag to the identified URL to generate a new URL;

[0025] calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL;

[0026] attaching the updated public number two-dimensional code to the promotion article; and

[0027] The new URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.

[0028] Preferably, the calculation method of the evaluation value adopts the following formula: Z=a*X+b*Y, where Z is an evaluation value, X is a quantity of interest, Y is a number of consumptions per time, and a is a concern. The weight of the quantity in the evaluation value, b is the weight of the consumption number in the evaluation value, where a and b are fixed values.

[0029] In another aspect, the present invention also provides a health service promotion evaluation method based on the amount of attention and the number of consumptions.

And being applied to the server, where the server is connected to the WeChat platform through a network, and the method includes the following steps:

[0030] setting a preset number of WeChat promotion accounts;

[0031] generating a corresponding information identification tag for each WeChat promotion account;

[0032] generating a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform, where the public number two-dimensional code corresponds to the health management public number;

[0033] uploading the promotion article to the health management public number, and attaching the public number QR code in the promotion article;

[0034] when each WeChat promotion account forwards the promotion article, the QR code of the public number in the promotion article is updated according to the information identification tag corresponding to each WeChat promotion account;

[0035] According to the QR code of the public number corresponding to each WeChat promotion account, the statistics of each WeChat promotion in the preset period The amount of user attention and consumption of the health management public number brought by the account number;

[0036] each WeChat promotion account is evaluated according to the user attention and consumption times of the health management public number brought by each WeChat promotion account to calculate the evaluation value;

[0037] When the evaluation value of the WeChat promotion account is lower than the preset value, a warning letter is generated and sent to the WeChat promotion account.

[0038] Preferably, the manner of setting a preset number of WeChat promotion accounts is as follows: setting a list and adding a user name of the WeChat promotion account to the list, where each WeChat promotion account in the list is related to the health management public Number association.

[0039] Preferably, the information identification tag includes a preset character or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and a QR code of the WeChat promotion account. The resulting hash value.

[0040] Preferably, the method for updating the QR code of the public number in the promotion article according to the information identification tag corresponding to each WeChat promotion account is as follows:

[0041] identifying the public number two-dimensional code in the promotion article and identifying the URL corresponding to the public number two-dimensional code;

[0042] adding an information identification tag to the identified URL to generate a new URL;

[0043] calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL;

[0044] attaching the updated public number two-dimensional code to the promotion article; and

[0045] The new URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.

[0046] Preferably, the calculation method of the evaluation value adopts the following formula: Z=a*X+b*Y, where Z is an evaluation value, X is a quantity of interest, Y is a number of consumptions per time, and a is a concern. The weight of the quantity in the evaluation value, b is the weight of the consumption number in the evaluation value, where a and b are fixed values.

Advantageous effects of the invention

Beneficial effect

[0047] The present invention adopts the above technical solution, and brings the technical effects as follows: The invention adopts a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each WeChat promotion account, which is beneficial to precision marketing, and each WeChat Promote the account to evaluate the effect, and urge the WeChat promotion account to strengthen the promotion, further increasing the conversion rate of consumption. Brief description of the drawing

DRAWINGS

1 is a schematic diagram of an application environment of a health service promotion evaluation system based on attention quantity and consumption count according to the present invention;

2 is a block diagram showing a preferred embodiment of a health service promotion evaluation system based on attention quantity and consumption count according to the present invention;

3 is a flow chart of a preferred embodiment of the health service promotion evaluation method based on the amount of attention and the number of consumptions of the present invention.

[0051] The objects, features, and advantages of the present invention will be further described in conjunction with the embodiments.

BEST MODE FOR CARRYING OUT THE INVENTION

The specific embodiments, structures, features and functions of the present invention are described in detail below with reference to the accompanying drawings and preferred embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

Referring to FIG. 1, FIG. 1 is a schematic diagram of an application environment of a health service promotion and evaluation system based on attention quantity and consumption count according to the present invention. The health service promotion evaluation system 40 based on the amount of attention and the number of consumptions in the present invention runs on the server 4. The server 4 is communicatively coupled to the WeChat platform 2 via the network 3.

[0054] The WeChat platform 2 (which can be checked as "WeChat" in the present invention) is a free application provided by Tencent to provide instant messaging services for smart phones, supporting cross-communication operators and cross-operating systems. The platform quickly sends out free (small amount of network traffic) voice messages, videos, pictures and text messages over the network, and supports multi-group chat. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat. In addition, WeChat also provides Internet services such as APP application connection platform, e-commerce platform, corporate public number, and Internet financial service platform.

[0055] Generally, an enterprise can promote the service or business of the enterprise by setting a corporate public number in the WeChat platform 2. In this embodiment, the enterprise is a health management enterprise, and various types of health services are promoted by setting a health management public number. For example, companies that focus on chronic disease health management set up corporate public accounts for intervention health services such as hypertension and diabetes on WeChat platform 2. When users pay attention to the health management public No. 吋, you can get health information and services within the health management public number. Since WeChat platform 2 supports online payment, if the user pays attention to the number of health management public numbers, the probability that users will consume through online payment is greater.

[0056] The server 4 is configured to manage the health management public number and evaluate the promotion effect of the health management public number.

For example, publish an article within the Health Management Public Number and evaluate the effects of user attention gained through the article. The technical solution of the server 4 for evaluating the promotion effect of the health management public number will be described in detail in FIG. 2.

[0057] Further, the network 3 may be a wired communication network or a wireless communication network. The network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.

[0058] Referring to FIG. 2, it is a block diagram of a preferred embodiment of the health service promotion evaluation system based on the amount of attention and the number of consumptions of the present invention. In the present embodiment, the health service promotion evaluation system 40 based on the amount of attention and the number of consumptions is applied to the server 4. The server 4 includes, but is not limited to, a health service promotion evaluation system 40, a storage unit 41, a processing unit 42, and a communication unit 43 based on the amount of attention and the number of consumptions.

[0059] The storage unit 41 may be a read only storage unit ROM, an electrically erasable storage unit EEPRO

M, flash memory unit FLASH or solid hard disk.

[0060] The processing unit 42 may be a central processing unit (CPU), a microcontroller (MCU), a data processing chip, or an information processing unit having a data processing function.

[0061] The communication unit 43 is a communication interface with a remote communication function, for example, supporting GSM, GPR.

The communication interface of wireless communication technologies such as S, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the wired communication interface supporting USB and network cable.

[0062] The health service promotion evaluation system 40 based on the amount of attention and the number of consumption includes, but is not limited to, a setting module 410, a generating module 411, an uploading module 412, an updating module 413, and a statistic module 414, which are referred to in the present invention. A module refers to a series of computer program instructions that can be executed by the processing unit 42 of the server 4 and that are capable of performing a fixed function, which is stored in the storage unit 41 of the server 4.

[0063] The setting module 410 is configured to set a preset number (for example, one hundred) of WeChat promotion accounts. In this embodiment, the setting module 410 sets a preset number of WeChat promotion accounts as follows: The setting module 410 sets a list in which the username of the WeChat promotion account is added, and each WeChat promotion account in the list is associated with the health management public number (ie, each WeChat promotion account is concerned with the health management public number). It should be noted that the WeChat promotion account is actually a WeChat account registered on the WeChat platform 2, and the WeChat promotion account is used to forward the promotion articles in the health management public number to the WeChat group and the circle of friends to expand the health management public. The promotion of the number. In general, enterprises can set the WeChat account of the market personnel to the WeChat promotion account, or set the WeChat account of the company's employees (although a little metamorphosis) as the promotion account.

[0064] The generating module 411 is configured to generate a corresponding information identification tag for each WeChat promotion account. In this embodiment, the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and the WeChat promotion. The hash value formed by the QR code of the account. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion account. In other embodiments, the information identification tag can also be a simple number. Specifically, the setting module 410 sets a hundred WeChat promotion account, and the generating module 411 associates each WeChat promotion account with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification tag of the WeChat promotion account. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to a WeChat promotion account, and the numbers 1001 to 1100 are information identification tags.

[0065] The generating module 411 is further configured to generate a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, where the public number two-dimensional code corresponds to a health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).

[0066] The uploading module 412 is configured to upload a promotion article to the health management public number, and include a public number two-dimensional code in the promotion article. In this embodiment, the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various display forms such as voice links and video links.

[0067] The update module 413 is configured to: when each WeChat promotion account forwards the promotion article, update the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account. Specifically, The information identification tag corresponding to each WeChat promotion account is embedded in the QR code of the public number, so that each WeChat promotion account has a corresponding public number two-dimensional code. The user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion account is used for attention, and the administrator can evaluate each The promotion effect of WeChat promotion account. Generally, the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link. In this embodiment, when each WeChat promotion account forwards the promotion article, the update module 413 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and at the URL The information identification tag is added to generate a new URL, and then the two-dimensional code generator in the server 4 is called to generate an updated public number two-dimensional code, and the update module 413 attaches the updated public number two-dimensional code. In the promotion article. In addition, a public QR code is generated in the update promotion article, and the update module 413 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .

[0068] The statistic module 414 is configured to collect, according to the QR code of the public number corresponding to each WeChat promotion account, the health management public number brought by each WeChat promotion account in the preset interval (for example, one month). User attention and consumption times. In this embodiment, since each WeChat account scans a public number two-dimensional code corresponding to each WeChat promotion account, the public number two-dimensional code is called once, and the statistical module 414 counts. The number of times the public number QR code corresponding to each WeChat promotion account is called can be used to know the user attention of the health management public number brought by each WeChat promotion account. The user attention amount refers to the number of WeChat accounts that pay attention to the health management public number. The number of consumptions may be counted in the health management public number. When the WeChat user completes a payment in the health management public number, the generated payment information includes not only the payment amount, the payment item, the payment date, and Relevant WeChat promotion account information. The statistics module 414 can calculate the number of consumptions brought by each WeChat promotion account by payment.

[0069] The calculating module 415 is configured to evaluate each WeChat promotion account according to the user attention quantity and the number of consumptions of the health management public number brought by each WeChat promotion account, to calculate an evaluation value.

[0070] In this embodiment, the calculation method of the evaluation value adopts the following formula: Z=a*X+b*Y, where Z is an evaluation value, X is a quantity of interest, and Y is a number of consumptions per time. a is the weight of the attention quantity in the evaluation value, b The weight of the number of consumptions in the evaluation value, where a and b are fixed values, and the value of b is an integer multiple of the value of a (for example, 50 times). For example, a=2, b=100, where a WeChat promotion account (within one month) brings about 123 attentions and the number of consumptions is 6, the evaluation value of the WeChat promotion account is 8 46.

[0071] The generating module 411 is further configured to generate a warning letter and send the WeChat promotion account when the evaluation value of the WeChat promotion account is lower than a preset value (for example, 500). The warning letter includes the name of the person, the warning item, the cause of the warning, the warning period, and the subsequent disciplinary measures.

[0072] The present invention uses a dynamic update of the public number QR code to evaluate the marketing effect of each WeChat promotion account, which is conducive to accurate marketing, and evaluates the effectiveness of each WeChat promotion account, and urges the WeChat promotion account to strengthen promotion. , further increasing the conversion rate of consumption.

Referring to FIG. 3, it is a flow chart of a preferred embodiment of the health service promotion evaluation method based on the amount of attention and the number of consumptions of the present invention. In this embodiment, the health service promotion evaluation method based on the attention quantity and the consumption count is applied to the WeChat platform 2, and the method includes the following steps:

[0074] Step S10: The setting module 410 sets a preset number (for example, one hundred) of WeChat promotion accounts.

In this embodiment, the setting module 410 sets a list in which the username of the WeChat promotion account is added. It should be noted that the WeChat promotion account is actually a WeChat account registered on the WeChat platform 2, and the WeChat promotion account is used to forward the promotion articles in the health management public number to the WeChat group and the circle of friends to expand the health management public. The promotion of the number. In general, enterprises can set the WeChat account of the market personnel to the WeChat promotion account, or set the WeChat account of the company's employees (although a little metamorphosis) as the promotion account.

[0075] Step S11: The generating module 411 generates a corresponding information identification tag for each WeChat promotion account. In this embodiment, the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and the WeChat promotion. The hash value formed by the QR code of the account. It should be noted that the information identification tag may also be identified as the attribute information of the WeChat promotion account. In other embodiments, the information identification tag can also be a simple number. Specifically, the setting module 410 sets a hundred WeChat promotion account, and the generating module 411 associates each WeChat promotion account with a number according to a preset rule (for example, in numerical increment order), and the associated number is That is the information identification mark of WeChat promotion account Sign. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one WeChat promotion account, and the numbers 1001 to 1100 are information identification tags.

[0076] Step S12: The generating module 411 generates a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, where the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).

[0077] Step S13: The uploading module 412 uploads the promotion article to the health management public number, and includes the public number two-dimensional code in the promotion article. In this embodiment, the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.

[0078] Step S14: When each WeChat promotion account forwards the promotion article, the update module 413 updates the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account. Specifically, the information identification tag corresponding to each WeChat promotion account is embedded in the QR code of the public number, so that each WeChat promotion account has a corresponding QR code of the public number. The user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion account is used for attention, and the administrator can evaluate each The promotion effect of WeChat promotion account. In general, the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link. In this embodiment, when each WeChat promotion account forwards the promotion article, the update module 413 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and at the URL The information identification tag is added to generate a new URL, and then the two-dimensional code generator in the server 4 is called to generate an updated public number two-dimensional code, and the update module 413 attaches the updated public number two-dimensional code. In the promotion article. In addition, a public QR code is generated in the update promotion article, and the update module 413 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .

[0079] Step S15: According to the QR code of the public number corresponding to each WeChat promotion account, the user attention amount of the health management public number brought by each WeChat promotion account in the preset period (for example, one month) is counted. And The number of fees. In this embodiment, since each WeChat account scans a public number two-dimensional code corresponding to each WeChat promotion account, the public number two-dimensional code is called once, and the statistical module 414 counts. The number of times the public number QR code corresponding to each WeChat promotion account is called can be used to know the user attention of the health management public number brought by each WeChat promotion account. The user attention amount refers to the number of WeChat accounts that pay attention to the health management public number. The number of consumptions may be counted in the health management public number. When the WeChat user completes a payment in the health management public number, the generated payment information includes not only the payment amount, the payment item, the payment date, and Relevant WeChat promotion account information. The statistic module 414 can perform statistics on the number of consumptions brought by each WeChat promotion account by payment.

[0080] Step S16: The calculating module 415 evaluates each WeChat promotion account according to the user attention quantity and the number of consumptions of the health management public number brought by each WeChat promotion account, to calculate an evaluation value.

[0081] In this embodiment, the calculation method of the evaluation value adopts the following formula: Z=a*X+b*Y, where Z is an evaluation value, X is a quantity of interest, and Y is a number of consumptions per time. a is the weight of the attention amount in the evaluation value, and b is the weight of the consumption count in the evaluation value, where a and b are fixed values, and the value of b is an integral multiple (for example, 50 times) of the value of a.

[0082] Step S17: When the evaluation value of the WeChat promotion account is lower than the preset value, the generating module 411 generates a warning letter and sends the message to the WeChat promotion account. The warning letter includes the name of the person, the warning item, and the reason for the warning.

, warnings, follow-up disciplinary measures, etc.

[0083] The present invention uses a dynamic update of the public number QR code to evaluate the marketing effect of each WeChat promotion account.

It is conducive to precision marketing, and evaluates the effectiveness of each WeChat promotion account, and promotes the promotion of WeChat promotion accounts to further enhance the conversion rate of consumption.

The above are only the preferred embodiments of the present invention, and are not intended to limit the scope of the invention, and the equivalent structure or equivalent process transformations made by the description of the invention and the contents of the drawings, or indirectly or indirectly The technical field is equally included in the scope of patent protection of the present invention.

Industrial applicability

[0085] The present invention adopts the above technical solution, and brings the technical effects as follows: The invention adopts a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each WeChat promotion account, which is beneficial to precision marketing, and each WeChat Promote the account to evaluate the effect, and urge the WeChat promotion account to strengthen the promotion, further improved Conversion rate of consumption.

Claims

Claim

[Claim 1] A health service promotion evaluation system based on attention quantity and consumption count, running in a server, wherein the server is connected to a WeChat platform through a network, and the system includes: a setting module, configured to set a preset number of WeChat promotion accounts; a generating module, configured to generate a corresponding information identification tag for each WeChat promotion account; the generating module is further configured to generate a public number two-dimensional according to the QR code generation mechanism of the WeChat platform Code, the public number two-dimensional code corresponds to the health management public number; the uploading module is used to upload the promotion article to the health management public number, and the public number QR code is included in the promotion article; the update module is used to promote each WeChat After the account is forwarded to the promotion article, the QR code of the public number in the promotion article is updated according to the information identification tag corresponding to each WeChat promotion account; the statistics module is configured to use the QR code of the public number corresponding to each WeChat promotion account, and statistics The health management public brought by each WeChat promotion account in the preset period The user's attention quantity and consumption times; the calculation module is configured to evaluate each WeChat promotion account number according to the user attention quantity and consumption times of the health management public number brought by each WeChat promotion account to calculate the evaluation value; The generating module is further configured to generate a warning letter and send the WeChat promotion account when the evaluation value of the WeChat promotion account is lower than a preset value.

[Claim 2] The health service promotion evaluation system based on the amount of attention and the number of consumptions according to claim 1

The method is as follows: the setting module sets a preset number of WeChat promotion accounts as follows: Set a list and add a user name of the WeChat promotion account in the list, and each WeChat promotion account in the list is related to health management The public number is associated.

[Claim 3] The health service promotion evaluation system based on the amount of attention and the number of consumptions according to claim 1

The information identification tag includes the information identification tag being a preset character or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and a QR code of the WeChat promotion account. The hash value.

[Claim 4] The health service promotion evaluation system based on attention quantity and consumption count according to claim 1

The method for updating the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account is as follows: Identifying the public number QR code in the promotion article and identifying the The URL corresponding to the public number QR code; in the identified U Adding an information identification tag to the RL to generate a new URL; calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL; and attaching the updated public number two-dimensional code to the promotion article; And associating the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code and can access the health management public number.

[Claim 5] The health service promotion evaluation system based on attention quantity and consumption count according to claim 1

The method for calculating the evaluation value adopts the following formula: Z=a*X+b*Y, where Z is the evaluation value, X is the attention quantity, Y is the consumption number of each time, and a is the attention quantity. The weight in the evaluation value, b is the weight of the consumption count in the evaluation value, where a and b are fixed values.

[Claim 6] A health service promotion evaluation method based on attention quantity and consumption count, is applied to a server, wherein the server is communicably connected to a WeChat platform through a network, and the method includes the following steps: setting a preset quantity WeChat promotion account; generate a corresponding information identification tag for each WeChat promotion account; generate a public number two-dimensional code according to the QR code generation mechanism of the WeChat platform, and the public number two-dimensional code corresponds to the health management public number; The article goes to the health management public number, and the public number QR code is included in the promotion article; when each WeChat promotion account forwards the promotion article, the public number in the promotion article is updated according to the information identification tag corresponding to each WeChat promotion account. QR code; according to the QR code of the public number corresponding to each WeChat promotion account, the user's attention and consumption times of the health management public number brought by each WeChat promotion account in the preset period are counted; according to each WeChat User attention and consumption of the health management public number brought by the promotion account Each micro channel number for the account to promote evaluated to calculate an evaluation value; and when the micro-channel evaluation value lower than a preset value promotion account inch, generate a warning letter sent to the account to promote micro-channel.

[Claim 7] The health service promotion evaluation method based on the amount of attention and the number of consumptions according to claim 6

The method for setting a preset number of WeChat promotion accounts is as follows: setting a list and adding a user name of the WeChat promotion account to the list, where each WeChat promotion account number in the list is related to the health management public number Association.

[Claim 8] The health service promotion evaluation method based on the amount of attention and the number of consumptions according to claim 6 The information identification tag includes the information identification tag being a preset character or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and a QR code of the WeChat promotion account. The hash value.

[Claim 9] The health service promotion evaluation method based on the amount of attention and the number of consumptions according to claim 6

The method for updating the QR code of the public number in the promotion article according to the information identification tag corresponding to each WeChat promotion account is as follows: Identifying the public number QR code in the promotion article and identifying the public number a URL corresponding to the two-dimensional code; adding an information identification tag to the identified URL to generate a new URL; calling a two-dimensional code generator in the server to generate a new QR code of the updated public number; the updated public number The QR code is attached to the promotion article; and the new URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.

[Claim 10] The health service promotion evaluation method based on the amount of attention and the number of consumptions according to claim 6, wherein the calculation method of the evaluation value adopts the following formula: Z=a*X+b*Y, Where Z is the evaluation value, X is the amount of interest, Y is the number of consumptions per time, a is the weight of the attention quantity in the evaluation value, and b is the weight of the consumption quantity in the evaluation value, where a and b are fixed values .