CN106411554A - WeChat information statistics analysis method and system thereof - Google Patents

WeChat information statistics analysis method and system thereof Download PDF

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Publication number
CN106411554A
CN106411554A CN201510468422.6A CN201510468422A CN106411554A CN 106411554 A CN106411554 A CN 106411554A CN 201510468422 A CN201510468422 A CN 201510468422A CN 106411554 A CN106411554 A CN 106411554A
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China
Prior art keywords
server
statistical analysis
analysis
wechat
information
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CN201510468422.6A
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Chinese (zh)
Inventor
张鹏鹏
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Priority to CN201510468422.6A priority Critical patent/CN106411554A/en
Publication of CN106411554A publication Critical patent/CN106411554A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/14Network analysis or design
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a WeChat information statistics analysis method and a system thereof. The method comprises the following steps that WeChat user information is transmitted to a statistical analysis server through a web server; the statistical analysis server calculates and analyzes the user information; the statistical analysis server pushes analysis data to a display server; a television station processes and uses the analysis data provided by the display server; and a node server and the display server carry out expansion setting according to a demand of data transmission. In the technical scheme of the invention, the WeChat user information is processed in a customization mode and is calculated and analyzed so that a life mode, a purchase behavior, consumer psychology, a consumption culture and the like of a person are dynamically monitored, predicted and assessed; market and user demands are timely and accurately grasped; the analysis data is sent to the client in real time; and a value of the WeChat information in Internet times is realized.

Description

WeChat information statistical analysis method and system
Technical Field
The invention relates to the technical field of internet, in particular to a WeChat information statistical analysis method and a WeChat information statistical analysis system.
Background
Like the popularization of instant messaging tools (IM) among internet users, mobile internet users also use mobile messaging tools (MIM) in large quantities, many users start to use the service by informing among friends, and use MIM to send instant text, pictures or video information, and the user stickiness is continuously improved during the use. MIM service providers pay high attention to the development of the service, the accumulation of mobile internet customer groups is realized through MIM, the user basis is gradually consolidated through flow management, and the development of services such as mobile internet advertisement, electronic commerce, portals, internet finance and internet communities is driven, so that the value management of the mobile internet flow is realized.
Of the many MIM products, the development of WeChat is most compelling. The WeChat is a free application program for providing instant messaging service for the smart phone, supports cross-communication operators and cross-operating system platforms to quickly send free (small amount of network traffic is consumed) voice short messages, videos, pictures and character information through a network, and supports multi-person group chat. The user can enjoy the services similar to short messages, multimedia messages and the like provided by the traditional telecom operator through the WeChat, and can also enjoy more additional communication services. According to the 2014 financial report data published by Tencent science and technology, WeChat active users have more than 5 hundred million, and the mobile social APP field in Asia area occupies the first market share.
With the wider and wider business layout of the wechat platform, wechat has been changed from a simple chat tool to a mobile social platform, an APP application connection platform, an electronic commerce platform and an internet financial service platform. By the end of the first quarter of 2015 years, active users of the WeChat per month reach 5.49 hundred million, the users cover more than 200 countries and more than 20 languages, the total number of WeChat public accounts of each brand exceeds 800 ten thousand, the number of mobile application docks exceeds 85000, and the WeChat payment users reach about 4 hundred million. Among more than 5 hundred million users of WeChat, 55.2% of users open WeChat more than 10 times per day, and over 30 times of heavy users account for 24.9%; 62.7% of the users 'friends exceed 50, 49.2% of the users' friends exceed 100; 57.3% of users through WeChat junctions recognize new friends or contact friends who have not been contacted for a long time. Huge amounts of information and data flow on the WeChat platform, and any actions or operations of WeChat users are likely to be part of user data, such as payment of consumption through WeChat, WeChat red envelope sending and receiving, positioning, friend circle activity, friend circle language picture information, public account number subscription, and the like. Feed stream advertisements pushed in a WeChat friend circle are exactly one type of advertisements matched accurately based on user tags such as gender, age, hobbies and geographic positions, and are one of applications for mining information of WeChat users.
The information of the micro credit users is buried with huge commercial value. And who can firstly dig out the user value hidden behind the information data of the micro-credit users, such as the potential consumption habits, purchasing motivations and life style differences and changes of the users, and who can take the highest place in a new internet marketing environment. The new generation of network marketing based on big data gradually changes the advertisement putting and marketing environment, greatly improves the advertisement accuracy through the planning of network marketing modes such as SEO optimization, event marketing, virus type network advertisement, 3D experience marketing, micro marketing and the like, effectively reduces the putting quantity of 'garbage advertisement', enables the emotional demands of users and the brand connotation of products to be effectively connected, and really and effectively improves the investment return rate of brand enterprises. Therefore, the marketing value in the information of the micro credit users needs to be fully mined, which is mainly because:
1. the strong association and the versatility of the WeChat platform. WeChat forms a strong association relationship among users through functions of an address book, QQ friends, people nearby searching and the like, and because the users belong to a group and are frequently crossed and interacted with each other, the communication of messages is very quick, and the viscosity of the users is strong; meanwhile, the WeChat invites the stars such as Huangxiaoming to join by opening the public account number, so that the openness and the user activity of the WeChat are increased, and the breadth of the WeChat user is expanded. The WeChat is formed into a self-media ecological chain by setting the functions of scanning, shaking, game center, WeChat payment, public account number, my collection, mailbox binding, Tencent news, address sending and the like, so that the user can finish living needs of information, social contact, entertainment, shopping and the like on the WeChat, the touch of the WeChat on fragmented living space of the user is greatly increased, and the data value of the WeChat is effectively improved.
2. WeChat has motivated consumer lifestyle changes. The user is a source of the marketing value of the WeChat information, and the fragmented data generated by the consumer in the mobile medium is reintegrated and analyzed, so that the value of the WeChat user information is increased. In the face of the increasingly decentralized, diversified and differentiated life style of people, the demand psychology and purchasing behavior of consumers are more and more differentiated, so that the data of the life style, consumption mode, psychological change and the like of the consumers need to be mined, analyzed and integrated, and accurate mass-divided marketing is realized.
3. Adapting to the development of new media environment. With the popularization of the 4G network process in China and the rapid development of smart phones, network televisions, tablet computers and various mobile intelligent terminals, "one user with multiple terminals" becomes a development trend. Meanwhile, in the background of the web3.0 era, cross-media and cross-platform network fusion can remold our network environment, and then 'user data' can freely run through different media and different platforms. Under the network ecosystem, the WeChat accurately transmits appropriate information to a target audience with requirements on an appropriate media platform by means of huge user information, and the value of the WeChat user information is played to the maximum extent.
In order to better adapt to the development of the Internet, the information of the WeChat users is integrated, summarized, analyzed and researched, the life style, purchasing behavior, consumption psychology, consumption culture and the like of the current people are dynamically monitored, predicted and evaluated through statistical analysis of user data, a data basis is provided for product development and operation strategies of enterprises, data support is provided for accurate advertising marketing, and therefore the maximum value of the WeChat in the Internet age is truly exerted.
Disclosure of Invention
The invention provides a method and a system for statistical analysis of WeChat information, which are used for customized processing and statistical analysis of user information of WeChat to form dynamic monitoring, prediction and evaluation of life style, purchasing behavior, consumption psychology, consumption culture and the like of people, can timely and accurately grasp the demands of markets and users, and avoid strategic misjudgment and delayed warfare; meanwhile, the scheme realizes customized statistical analysis and sends the statistical analysis to the client in real time, provides data basis for enterprise product development and operation strategy, and provides data support for accurate advertisement marketing, thereby truly exerting the maximum value of WeChat in the Internet era.
The technical scheme of the invention provides a WeChat information statistical analysis method, which comprises the following steps:
the information of the micro credit user is transmitted to the statistical analysis server through the web server;
the statistical analysis server carries out statistics and analysis on the user information;
the statistical analysis server pushes the analysis data to a display server;
the television station processes and utilizes the analysis data provided by the presentation server.
Furthermore, the web server is connected with a proxy server, and the proxy server isolates the web server from the statistical analysis server;
the information of the micro credit user is transmitted to the statistical analysis server by the web server through the proxy server.
Furthermore, the proxy server is provided with a firewall to provide security service for the web server and the WeChat platform.
Further, the statistical analysis server respectively carries out statistical analysis on the information of the micro credit users according to the analysis requirements.
Further, the statistical analysis server is connected with the node server;
and the analysis data is pushed to the display server by the statistical analysis server through the node server.
Further, a node server is set according to the distribution requirement of the display server;
the number of node servers is at least one.
Furthermore, each set of analysis data is customized according to different analysis requirements;
each set of analysis data is sent directionally to a specific television station.
The technical scheme of the invention also provides a WeChat information statistical analysis system, which comprises: WeChat platform, web server, proxy server, statistical analysis server, presentation server, television station network, wherein,
the wechat platform is used for providing wechat user information and connecting the web server;
the web server is used for connecting the WeChat platform to the Internet public network;
the proxy server is used for connecting the web server and the statistical analysis server and providing safety service for the front-end web server and the WeChat platform;
the statistical analysis server is used for carrying out statistics and analysis on the data of the micro credit users and pushing the analysis data to the display server;
the node server is used for connecting the statistical analysis server and the display server and is a transmission channel for analyzing data;
the display server demonstrates the analysis data and pushes the analysis data to a television station network;
and processing and utilizing the analysis data by the television station network.
Further, a node server is set according to the pushing requirement of the analysis data;
the number of node servers is at least one.
Further, an independent display server is set up at each television station network;
each node server is connected with at least one display server.
The technical scheme of the invention adopts a special network to collect, count and analyze the WeChat information, and carries out customized processing and statistical analysis on the user information of the WeChat, thereby forming dynamic monitoring, prediction and evaluation on life style, purchasing behavior, consumption psychology, consumption culture and the like of people, being capable of timely and accurately grasping the market and the user requirements, forming unique WeChat information big data and supporting the effective development of work; meanwhile, the scheme realizes customized statistical analysis and sends the statistical analysis to the client in real time, provides data basis for enterprise product development and operation strategy, and provides data support for accurate advertisement marketing, thereby truly exerting the maximum value of WeChat in the Internet era.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a flowchart illustrating a method for statistical analysis of WeChat information according to an embodiment of the present invention;
fig. 2 is a structural diagram of a WeChat information statistical analysis system according to an embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Fig. 1 is a flowchart of a method for statistical analysis of WeChat information according to an embodiment of the present invention. As shown in fig. 1, the process includes the following steps:
step 101, the information of the micro credit user is transmitted to the web server.
The WeChat platform is connected with the web server, the web server is used as an interface for connecting the WeChat platform with the outside, and the web server is connected with the proxy server;
the WeChat platform provides a platform for timely information for users, and generates a large amount of user information.
Step 102, the information of the micro credit user is transmitted to the proxy server.
The proxy server is provided with a firewall for providing security service for the web server and the network equipment at the front end and isolating the statistical analysis server of the web server from the external network.
And 103, transmitting the information of the micro credit user to a statistical analysis server.
The front end of the statistical analysis server is connected with the proxy server and receives the information of the wechat user;
the number of the statistical analysis servers is at least one, and the number of the statistical analysis servers is configured according to the task amount of the statistical analysis.
And step 104, the statistical analysis server performs statistics and analysis on the user information.
After receiving the information of the wechat user, the statistical analysis server respectively carries out statistical analysis on the information according to analysis requirements;
different user information data of the micro credit are adopted according to different statistical analysis requirements so as to achieve different analysis purposes.
And step 105, the statistical analysis server pushes the analysis data to the node server.
The statistical analysis server is connected with the node server;
the analysis data is pushed to a display server by the statistical analysis server through the node server;
the number of the node servers is at least one;
setting a node server according to the distribution requirement of the display server, wherein a plurality of node servers can be set for realizing instant push;
each node server is connected with at least one display server.
And 106, pushing the analysis data to a display server.
The front end of the display server is connected with the node server;
a presentation server is set up at each client.
Step 107, the television station processes and utilizes the analysis data provided by the presentation server.
The TV station selects the required information of the user with the micro credit for statistics and analysis according to the analysis data;
each set of analysis data is customized according to different analysis requirements;
each set of analysis data is sent directionally to a specific television station.
In order to implement the above-mentioned wechat information statistical analysis process, this embodiment further provides a wechat information statistical analysis system, and fig. 2 is a structural diagram of the wechat information statistical analysis system in the first embodiment of the present invention.
As shown in fig. 2, the system includes: WeChat platform 201, web server 202, proxy server 203, statistical analysis server 204, node server 205, presentation server 206, and television station network 207. Wherein,
the WeChat platform is used for providing a platform for timely communication for users and generating a large amount of WeChat user information, and the users access the WeChat platform through the mobile intelligent terminal.
The web server is used for connecting the wechat platform and an external network, connecting the wechat platform to an Internet public network, is an interface for connecting the wechat platform and the external Internet public network, and provides a channel for transmitting the information of the wechat user.
The proxy server is used for connecting the web server and the statistical analysis server, is provided with a firewall, provides safety service for the front-end web server and the WeChat platform, and plays a role in isolating the WeChat platform from an external Internet public network.
The statistical analysis server receives the information of the micro credit users, performs statistics and analysis on the data of the micro credit users according to analysis requirements, and pushes the analysis data to the display server; the number of the statistical analysis servers is at least one, the expansion can be carried out according to the task amount of the statistical analysis, and a plurality of statistical analysis servers are configured to meet the requirements of the statistical analysis calculation.
The node server is used for connecting the statistical analysis server and the display server and is a transmission channel for analyzing data; the number of the node servers is at least one, and the node servers are set according to the pushing requirement of the analysis data so as to be capable of transmitting the analysis data to the display servers distributed in various places in time.
The display server receives the analysis data from the statistical analysis server, demonstrates the analysis data and displays the result of the statistical analysis to the television station; meanwhile, the display server pushes the analysis data to a television station network; setting an independent display server at each television station network; each node server is connected with at least one display server.
And the television station network processes and utilizes the analysis data according to the analysis result.
According to the technical scheme, a special network is designed to collect, count and analyze the WeChat information, customized processing and statistical analysis are carried out on the WeChat user information, dynamic monitoring, prediction and evaluation are carried out on the life style, purchasing behavior, consumption psychology, consumption culture and the like of people, the market and the user requirements can be grasped timely and accurately, unique WeChat information big data are formed, and effective development of work is supported; meanwhile, the scheme realizes customized statistical analysis and sends the statistical analysis to the client in real time, provides data basis for enterprise product development and operation strategy, and provides data support for accurate advertisement marketing, thereby truly exerting the maximum value of WeChat in the Internet era.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims (10)

1. A WeChat information statistical analysis method is characterized by comprising the following steps:
the information of the micro credit user is transmitted to the statistical analysis server through the web server;
the statistical analysis server carries out statistics and analysis on the user information;
the statistical analysis server pushes the analysis data to a display server;
the television station processes and utilizes the analysis data provided by the presentation server.
2. The method of claim 1, further comprising:
the web server is connected with the proxy server, and the proxy server isolates the web server from the statistical analysis server;
the information of the micro credit user is transmitted to the statistical analysis server by the web server through the proxy server.
3. The method of claim 1 or 2, wherein the proxy server is equipped with a firewall to provide security services for the web server and the wechat platform.
4. The method of claim 1, wherein the statistical analysis server performs statistical analysis on the micro-consumer information according to the analysis requirement.
5. The method of claim 1, further comprising:
the statistical analysis server is connected with the node server;
and the analysis data is pushed to the display server by the statistical analysis server through the node server.
6. The method of claim 1, further comprising:
setting a node server according to the distribution requirement of the display server;
the number of node servers is at least one.
7. The method of claim 1, further comprising:
each set of analysis data is customized according to different analysis requirements;
each set of analysis data is sent directionally to a specific television station.
8. A WeChat information statistical analysis system is characterized by comprising a WeChat platform, a web server, a proxy server, a statistical analysis server, a display server and a television station network, wherein,
the wechat platform is used for providing wechat user information and connecting the web server;
the web server is used for connecting the WeChat platform to the Internet public network;
the proxy server is used for connecting the web server and the statistical analysis server and providing safety service for the front-end web server and the WeChat platform;
the statistical analysis server is used for carrying out statistics and analysis on the data of the micro credit users and pushing the analysis data to the display server;
the node server is used for connecting the statistical analysis server and the display server and is a transmission channel for analyzing data;
the display server demonstrates the analysis data and pushes the analysis data to a television station network;
and processing and utilizing the analysis data by the television station network.
9. The system of claim 9, further comprising:
setting a node server according to the pushing requirement of the analysis data;
the number of node servers is at least one.
10. The system of claim 9, further comprising:
setting an independent display server at each television station network;
each node server is connected with at least one display server.
CN201510468422.6A 2015-08-03 2015-08-03 WeChat information statistics analysis method and system thereof Pending CN106411554A (en)

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Cited By (3)

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CN107085820A (en) * 2017-04-20 2017-08-22 浙江大学 The popular wisdom data information management platform and method of a kind of promotion scientific and technical innovation
CN107734456A (en) * 2017-11-30 2018-02-23 上海连尚网络科技有限公司 A kind of method and apparatus for recommendation service information
CN112187623A (en) * 2020-09-28 2021-01-05 国网浙江省电力有限公司培训中心 Information release management system

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CN103309990A (en) * 2013-06-18 2013-09-18 上海晶樵网络信息技术有限公司 User multidimensional analysis and monitoring method based on public information of Internet user

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CN102368831A (en) * 2011-12-01 2012-03-07 内蒙古中大传媒发展有限公司 Survey method for audience rating of digital television users
CN103152408A (en) * 2013-02-21 2013-06-12 周良文 Map coordinate point short range-based internet information system
CN103309990A (en) * 2013-06-18 2013-09-18 上海晶樵网络信息技术有限公司 User multidimensional analysis and monitoring method based on public information of Internet user

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CN107085820A (en) * 2017-04-20 2017-08-22 浙江大学 The popular wisdom data information management platform and method of a kind of promotion scientific and technical innovation
CN107734456A (en) * 2017-11-30 2018-02-23 上海连尚网络科技有限公司 A kind of method and apparatus for recommendation service information
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CN112187623A (en) * 2020-09-28 2021-01-05 国网浙江省电力有限公司培训中心 Information release management system

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Application publication date: 20170215