CN109634683B - Short message operation framework configuration and pushing method and device based on enterprise expectation - Google Patents
Short message operation framework configuration and pushing method and device based on enterprise expectation Download PDFInfo
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Abstract
The invention discloses a short message operation framework configuration and push method based on enterprise expectation, which comprises the following steps: receiving a service push short message which is sent by an enterprise and carries an identification code and a push link; identifying expected operation frame information of the service push short message according to the identification code; analyzing the content of the push link, and configuring an operation frame according to the content of the push link and the information of the expected operation frame to obtain an expected push short message; and sending the expected push short message to the user. The short message operation frame configuration and pushing method based on enterprise expectation can configure the operation frame of the pushed short message according to the enterprise expectation, so that a user can directly operate the short message after configuring the operation frame to obtain service. The embodiment of the invention also discloses a short message operation framework configuration and pushing device based on enterprise expectation.
Description
Technical Field
The invention relates to the field of short message communication, in particular to a short message operation framework configuration and pushing method and device based on enterprise expectation.
Background
With the development of big data technology, more and more enterprises carry out marketing and service push on users through short messages, however, the existing short messages for push are all the combination of characters and push links. After receiving the push short message, the user needs to download the APP first or leave the short message interface to open the APP corresponding to the push short message, so that the user can enjoy the application service, and the operation burden and the operation time of the user are greatly increased.
Disclosure of Invention
The embodiment of the invention provides a short message operation framework configuration and pushing method based on enterprise expectation, which can configure an operation framework for a pushed short message according to the enterprise expectation, so that a user can directly operate the short message after configuring the operation framework to obtain a service.
The embodiment of the invention provides a short message operation framework configuration and push method based on enterprise expectation, which comprises the following steps:
receiving a service push short message which is sent by an enterprise and carries an identification code and a push link;
identifying expected operation frame information of the service push short message according to the identification code;
analyzing the content of the push link, and configuring an operation frame according to the content of the push link and the information of the expected operation frame to obtain an expected push short message;
and sending the expected push short message to a mobile terminal of a user.
As an improvement of the above, the expected operation framework information includes: fast application framework information, light application framework information, and HMTL5 framework information; the identification code is used for indicating the type of the expected operation frame information.
As an improvement of the above solution, the analyzing the content of the push link, and configuring the expected push short message according to the content of the push link and the expected operation frame information specifically includes:
obtaining attention tendency information of the user according to the keyword information;
and distributing different weights to the keyword information according to the attention tendency information, and configuring the content containing the keyword information in the running frame according to the weights.
As an improvement of the above scheme, obtaining attention tendency information of the user according to each keyword information specifically includes:
and extracting a user label according to each keyword information to obtain a user portrait, and generating attention tendency information of the user according to the user portrait.
As an improvement of the above scheme, if the mobile terminal has installed the operation framework analysis SDK, the mobile terminal analyzes the operation framework from the expected push short message through the operation framework analysis SDK, and configures an expected display interface;
and if the operation frame is not installed to analyze the SDK, the mobile terminal configures an expected display interface in a Web page corresponding to the URL of the expected pushed short message.
Correspondingly, an embodiment of the present invention provides a short message operation framework configuration and pushing device based on enterprise expectations, including:
the short message receiving module is used for receiving a service push short message which is sent by an enterprise and carries an identification code and a push link;
the information identification module is used for identifying expected operation frame information of the service push short message according to the identification code;
the analysis configuration module is used for analyzing the contents of the push link and configuring an operation frame according to the contents of the push link and the information of the expected operation frame to obtain an expected push short message;
and the short message sending module is used for sending the expected push short message to a mobile terminal of a user.
Correspondingly, a third embodiment of the present invention provides a short message operation framework configuration and pushing device based on enterprise expectations, including: the system comprises a processor, a memory and a computer program stored in the memory and configured to be executed by the processor, wherein the processor executes the computer program to implement the method for operating framework configuration and pushing based on enterprise expected short messages according to the first embodiment of the invention.
Correspondingly, the fourth embodiment of the present invention provides a computer-readable storage medium, where the computer-readable storage medium includes a stored computer program, and when the computer program runs, the device where the computer-readable storage medium is located is controlled to execute the short message running framework configuration and pushing method based on enterprise expectations, according to the first embodiment of the present invention.
Compared with the prior art, the short message operation framework configuration and pushing method and device based on enterprise expectation have the following beneficial effects:
the method can configure the operation frame of the push short message according to the expectation of an enterprise, so that a user can directly operate the short message after configuring the operation frame, and no matter whether the mobile terminal of the user is provided with the operation frame analysis SDK or not, the user does not need to enter specific application software for service inquiry or processing; the method improves the rapidness and the simplicity of the user operation and reduces the operation burden of the user; and extracting a user label according to the keyword information to obtain a user portrait, and generating attention tendency information of the user according to the user portrait, so that not only can an enterprise know the demand tendency of the user conveniently, but also the user can obtain other contents with higher attention of the user while obtaining a certain service push short message conveniently, the commercial value of the service push short message is improved, and the information interaction between the user and the enterprise becomes transparent.
Drawings
Fig. 1 is a schematic flowchart of a short message running framework configuration and pushing method based on enterprise expectations according to an embodiment of the present invention.
Fig. 2 is a schematic structural diagram of a short message operation framework configuration and pushing device based on enterprise expectations according to a second embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, it is a schematic flow chart of a short message operation framework configuration and push method based on enterprise expectations according to an embodiment of the present invention, including the following steps:
s101, receiving a service push short message which is sent by an enterprise and carries an identification code and a push link;
s102, identifying expected operation frame information of the short message pushed by the service according to the identification code;
s103, analyzing the content of the push link, and configuring an operation frame according to the content of the push link and the information of the expected operation frame to obtain an expected push short message;
and S104, sending the expected push short message to the mobile terminal of the user.
Further, the expected operation framework information includes: fast application framework information, light application framework information, and HMTL5 framework information; the identification code is used to indicate the type of operational framework information desired.
Further, analyzing the content of the push link, and configuring the expected push short message according to the content of the push link and the expected operation frame information, specifically:
identifying character information and picture information in the push link content;
and configuring the text information and the picture information in an operation frame corresponding to the expected operation frame information to obtain the expected push short message.
Further, configuring the operation framework according to the content of the push link and the information of the expected operation framework, further comprising:
collecting historical short message messages generated by user active behaviors;
identifying keyword information in the historical short message;
obtaining attention tendency information of the user according to the keyword information;
different weights are assigned to the respective keyword information according to the attention tendency information, and the content including the keyword information is arranged in the operation frame by the weights.
Further, obtaining attention tendency information of the user according to the keyword information specifically includes:
and extracting a user label according to each keyword information to obtain a user portrait, and generating attention tendency information of the user according to the user portrait.
Further, the method also comprises the following steps: if the mobile terminal has the operation framework analysis SDK installed, the mobile terminal analyzes the operation framework from the expected push short message through the operation framework analysis SDK and configures an expected display interface;
and if the operation framework is not installed to analyze the SDK, the mobile terminal configures an expected display interface in a Web page corresponding to the URL of the expected push short message.
Preferably, the presentation interface includes a control for presenting the content containing the keyword information, and a control for providing a user query function.
Preferably, the historical short message generated by the active behavior of the user may be a short message received after the user performs a payment operation in another application, for example: the corresponding keyword messages are the movie tickets, xx banks and the like.
Preferably, the keyword information having the same or similar semantics is identified as the same keyword information.
For example, the keyword information with the same or similar semantics may be: food and food, movie tickets and movies, air tickets and air tickets, and the like.
Preferably, the keyword information with the same or similar meaning can be obtained by classifying through a neural network model.
Preferably, a user label is extracted according to each keyword information to obtain a user portrait, and attention tendency information of the user is generated according to the user portrait; in a specific embodiment, if the keyword information includes "air ticket", "go-and-go strategy", the corresponding user tag is "travel"; if the keyword information comprises 'curling hair', 'armour', 'lady sports shoes', the corresponding user label is 'female'; thus, the user figure corresponding to the user is ' woman fond of tourism ', and the user's attention tendency information such as ' sun-proof article ', ' light traveling bag ', etc. is pushed according to the user figure.
In actual analysis, the more keyword information and the more user labels are acquired, the more concrete the user image is, the more accurate the attention tendency information of the user is, and the information transparency between enterprises and users is realized.
Preferably, the different users can be identified by the IMEI or ICCID of the mobile terminal, and can also be identified by the account numbers registered by the users in the enterprise.
In another specific embodiment, when an enterprise receives a request of 'requiring a fake approval process' sent by a user on an OA interface of the enterprise, the request needs to be confirmed to an approver, the scheme can collect service push short messages of which the expected operation frame information corresponding to an identification code sent by the enterprise to the approver is fast application frame information, configure the service push short messages into expected push short messages under a fast application frame, and send the expected push short messages to the approver; the approver can directly click the confirmation request control in the expected push short message under the fast application framework to complete the approval process; so that the user receives the approval result through the short message.
The embodiment can embody the rapidity and the operation simplicity of the scheme, and after receiving the approval short message, an approver does not need to enter a specific APP to complete the audit, and can process the content of the short message while receiving the expected push short message provided by the scheme.
Compared with the prior art, the short message operation framework configuration and pushing method based on enterprise expectation provided by the embodiment of the invention has the following beneficial effects:
the method can configure the operation frame of the push short message according to the expectation of an enterprise, so that a user can directly operate the short message after configuring the operation frame, and no matter whether the mobile terminal of the user is provided with the operation frame analysis SDK or not, the user does not need to enter specific application software for service inquiry or processing; the method improves the rapidness and the simplicity of the user operation and reduces the operation burden of the user; and extracting a user label according to the keyword information to obtain a user portrait, and generating attention tendency information of the user according to the user portrait, so that not only can an enterprise know the demand tendency of the user conveniently, but also the user can obtain other contents with higher attention of the user while obtaining a certain service push short message conveniently, the commercial value of the service push short message is improved, and the information interaction between the user and the enterprise becomes transparent.
Referring to fig. 2, a schematic structural diagram of a short message operation framework configuration and pushing device based on enterprise expectations according to a second embodiment of the present invention is shown, where the schematic structural diagram includes:
a short message receiving module 201, configured to receive a service push short message sent by an enterprise and carrying an identification code and a push link;
the information identification module 202 is used for identifying expected operation frame information of the service push short message according to the identification code;
the analysis configuration module 203 is used for analyzing the content of the push link and configuring the operation frame according to the content of the push link and the information of the expected operation frame to obtain the expected push short message;
the short message sending module 204 is configured to send a desired push short message to a mobile terminal of a user.
Correspondingly, the third embodiment of the invention provides a short message operation framework configuration and pushing device based on enterprise expectations, which comprises a processor, a memory and a computer program which is stored in the memory and configured to be executed by the processor, wherein the processor is used for realizing the short message operation framework configuration and pushing method based on enterprise expectations when executing the computer program. The short message operation framework configuration and pushing device based on enterprise expectation can be computing equipment such as a desktop computer, a notebook computer, a palm computer and a cloud server. The short message operation framework configuration and pushing device based on enterprise expectation can comprise, but is not limited to, a processor and a memory.
Correspondingly, the fourth embodiment of the present invention provides a computer-readable storage medium, where the computer-readable storage medium includes a stored computer program, and when the computer program runs, a device where the computer-readable storage medium is located is controlled to execute the short message running framework configuration and push method based on enterprise expectations in the first embodiment of the present invention.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, or the like. The general processor can be a microprocessor or the processor can be any conventional processor and the like, the processor is a control center of the short message operation framework configuration and pushing device based on enterprise expectation, and various interfaces and lines are utilized to connect various parts of the whole short message operation framework configuration and pushing device based on enterprise expectation.
The memory can be used for storing computer programs and/or modules, and the processor can realize various functions of the short message operation framework configuration and the pushing device based on enterprise expectation by operating or executing the computer programs and/or modules stored in the memory and calling the data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
The module/unit integrated with the short message operation framework configuration and the pushing device based on enterprise expectation can be stored in a computer readable storage medium if the module/unit is realized in the form of a software functional unit and sold or used as an independent product. Based on such understanding, all or part of the flow in the method according to the embodiments of the present invention may also be implemented by a computer program to instruct related hardware, where the computer program may be stored in a computer readable storage medium, and when the computer program is executed by a processor, the computer program may implement the steps of the embodiments of the method. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer readable medium may include: any entity or device capable of carrying computer program code, recording medium, U.S. disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution media, and the like.
It should be noted that the above-described device embodiments are merely illustrative, and units illustrated as separate components may or may not be physically separate, and components illustrated as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort.
The foregoing is a preferred embodiment of the present invention, and it should be noted that it would be apparent to those skilled in the art that various modifications and enhancements can be made without departing from the principles of the invention, and such modifications and enhancements are also considered to be within the scope of the invention.
Claims (6)
1. A short message operation framework configuration and push method based on enterprise expectation is characterized by comprising the following steps:
receiving a service push short message which is sent by an enterprise and carries an identification code and a push link;
identifying expected operation frame information of the service push short message according to the identification code;
analyzing the content of the push link, and configuring an operation frame according to the content of the push link and the information of the expected operation frame to obtain an expected push short message;
sending the expected push short message to a mobile terminal of a user;
wherein the expected operation framework information comprises: fast application framework information, light application framework information, and HMTL5 framework information; the identification code is used for indicating the type of the expected operation frame information;
the analyzing the content of the push link and configuring the expected push short message according to the content of the push link and the expected operation frame information specifically comprises the following steps:
identifying text information and picture information in the push link content;
configuring the text information and the picture information in an operation frame corresponding to the expected operation frame information to obtain the expected push short message;
wherein the configuring the operation frame according to the content of the push link and the expected operation frame information further comprises:
collecting historical short message messages generated by user active behaviors;
identifying keyword information in the historical short message;
obtaining attention tendency information of the user according to the keyword information;
and distributing different weights to the keyword information according to the attention tendency information, and configuring the content containing the keyword information in the running frame according to the weights.
2. The method for configuring and pushing a short message running framework based on enterprise expectations as claimed in claim 1, wherein the method for obtaining the attention tendency information of the user according to the keyword information specifically comprises:
and extracting a user label according to each keyword information to obtain a user portrait, and generating attention tendency information of the user according to the user portrait.
3. The method for configuring and pushing short message service framework based on enterprise expectations as set forth in claim 2, further comprising:
if the mobile terminal has the operation framework analysis SDK installed, the mobile terminal analyzes the operation framework from the expected push short message through the operation framework analysis SDK and configures an expected display interface;
and if the operation frame is not installed to analyze the SDK, the mobile terminal configures an expected display interface in a Web page corresponding to the URL of the expected pushed short message.
4. A short message operation framework configuration and pushing device based on enterprise expectations is characterized by comprising:
the short message receiving module is used for receiving a service push short message which is sent by an enterprise and carries an identification code and a push link;
the information identification module is used for identifying expected operation frame information of the service push short message according to the identification code;
the analysis configuration module is used for analyzing the contents of the push link and configuring an operation frame according to the contents of the push link and the information of the expected operation frame to obtain an expected push short message;
the short message sending module is used for sending the expected push short message to a mobile terminal of a user;
wherein the expected operation framework information comprises: fast application framework information, light application framework information, and HMTL5 framework information; the identification code is used for indicating the type of the expected operation frame information;
the analyzing the content of the push link and configuring the expected push short message according to the content of the push link and the expected operation frame information specifically comprises the following steps:
identifying text information and picture information in the push link content;
configuring the text information and the picture information in an operation frame corresponding to the expected operation frame information to obtain the expected push short message;
wherein the configuring the operation frame according to the content of the push link and the expected operation frame information further comprises:
collecting historical short message messages generated by user active behaviors;
identifying keyword information in the historical short message;
obtaining attention tendency information of the user according to the keyword information;
and distributing different weights to the keyword information according to the attention tendency information, and configuring the content containing the keyword information in the running frame according to the weights.
5. A terminal device comprising a processor, a memory, and a computer program stored in the memory and configured to be executed by the processor, the processor implementing the method of configuring and pushing the short message operation framework based on enterprise expectations according to any one of claims 1 to 3 when executing the computer program.
6. A computer-readable storage medium, comprising a stored computer program, wherein when the computer program runs, the computer-readable storage medium controls a device to execute the method for short message operation framework configuration and push based on enterprise expectations according to any one of claims 1 to 3.
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| CN114902702B (en) * | 2020-02-20 | 2024-02-06 | 深圳市欢太科技有限公司 | Short message pushing method, device, server and storage medium |
| CN114390137A (en) * | 2020-10-20 | 2022-04-22 | 阿里巴巴集团控股有限公司 | Short message processing method, device, equipment and storage medium |
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