CN114902702B - Short message pushing method, device, server and storage medium - Google Patents
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Abstract
The embodiment of the application discloses a short message pushing method, a short message pushing device, a server and a storage medium. The method comprises the following steps: acquiring a short message to be pushed and pushing demand information matched with the short message to be pushed; determining a first target user group based on the push demand information; dividing the first target user group based on the user image to obtain a plurality of second target user groups; and pushing the short messages to be pushed to the second target user groups respectively according to the characteristic information of each of the second target user groups. Therefore, the method can realize that the first user group of the short message to be received can be circled according to the pushing demand information of the short message to be sent, the first user group can be divided into a plurality of second target user groups based on the user portraits, and the characteristic information of each second target user group is respectively sent by short messages, so that the pertinence of the short message sending is further improved, and the conversion rate of the short message is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, a server, and a storage medium for pushing a short message.
Background
With the development of internet services, data is also increasing in an explosive manner, and the operation requirements of data in various industries are increasing, for example, related systems can inform users of related information by sending short messages to the users. However, in the related short message transmission method, a certain pertinence is also lacking.
Disclosure of Invention
In view of the above problems, the present application proposes a method, an apparatus, a server, and a storage medium for pushing a short message, so as to improve the above problems.
In a first aspect, the present application provides a method for pushing a short message, where the method includes: acquiring a short message to be pushed and pushing demand information matched with the short message to be pushed; determining a first target user group based on the push demand information; dividing the first target user group based on the user image to obtain a plurality of second target user groups; and respectively pushing the short messages to be pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
In a second aspect, the present application provides a short message pushing device, where the device includes: the information acquisition unit is used for acquiring the short message to be pushed and pushing demand information matched with the short message to be pushed; the first user determining unit is used for determining a first target user group based on the push demand information; the second user determining unit is used for dividing the first target user group based on user images to obtain a plurality of second target user groups; and the short message pushing unit is used for pushing the short message to be pushed to the plurality of second target user groups respectively according to the characteristic information of each of the plurality of second target user groups.
In a third aspect, the present application provides a server comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the methods described above.
In a fourth aspect, the present application provides a computer readable storage medium having program code stored therein, wherein the program code, when executed by a processor, performs the method described above.
After obtaining a short message to be pushed and pushing demand information matched with the short message to be pushed, determining a first target user group based on the pushing demand information, dividing the first target user group based on user images to obtain a plurality of second target user groups, and then pushing the short message to be pushed to the plurality of second target user groups according to respective characteristic information of the plurality of second target user groups. And the method and the device perform short message sending through the characteristic information of each user group of the square label, thereby further improving the pertinence of the short message sending so as to be beneficial to improving the conversion rate of the short message.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 shows a flowchart of a short message pushing method according to an embodiment of the present application
Fig. 2 shows a flowchart of a method for pushing a short message according to another embodiment of the present application;
fig. 3 shows a flowchart of a method for pushing a short message according to still another embodiment of the present application;
fig. 4 shows a flowchart of a method for pushing a short message according to another embodiment of the present application;
fig. 5 shows a flowchart of a method for pushing a short message according to another embodiment of the present application;
fig. 6 shows a block diagram of a short message pushing device according to an embodiment of the present application;
fig. 7 is a block diagram illustrating a structure of a short message pushing device according to another embodiment of the present application;
fig. 8 is a block diagram illustrating a structure of a short message pushing device according to another embodiment of the present application;
Fig. 9 shows a block diagram of another electronic device for executing a short message pushing method according to an embodiment of the present application;
fig. 10 is a storage unit for storing or carrying program codes for implementing the short message pushing method according to the embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.
User portraits are a very popular research direction in the relevant arts. By processing, mining and characterizing information such as the active behavior and the consumption behavior of the user, a user portrait (i.e., a user portrait of the user) can be formed, and further, user portrait tags of related users are generated, so that user features can be more comprehensively known. After the user portrait label is generated, the user can be pushed with proper content more pertinently, and the push operation cost can be reduced.
For example, after a user portrait tag for a user is generated, the generated user portrait tag may characterize that the user likes sports, that the user likes rice, and that the user likes to watch sports. Then in this case, when pushing a message to the user, a message matching the user profile may be pushed. For example, when the user is in the process of using the application program of the order class, more information about rice can be pushed. When the advertisement is used, the resource waste is caused, or the advertisement of the middle-low end machine type is pushed to potential customers of the high end machine type, and the sales of the high end machine type is influenced. In addition, the inventor further discovers that the favorites of different user groups on the style or typesetting format of the short message content are different. For example, young people may tend to be more happy with the literature and increase lottery activities may be more engaging in them, while middle-aged people may tend to be more concise and powerful with less enjoyment of engaging in overly complex activities. However, in the related short message pushing process, different content styles or typesetting formats are not adopted for different user groups.
Therefore, after obtaining a short message to be pushed and pushing requirement information matched with the short message to be pushed, the inventor provides a short message pushing method, a device, a server and a storage medium, which are provided by the application, a first target user group is determined based on the pushing requirement information, the first target user group is further divided based on user images, a plurality of second target user groups are obtained, and then the short message to be pushed is respectively pushed to the plurality of second target user groups according to respective characteristic information of the plurality of second target user groups. According to the method, the first user group of the short message to be received can be circled according to the pushing demand information of the short message to be sent, the pertinence of the short message sending is further improved, the first user group is further divided into a plurality of second target user groups based on user images, and the short message sending is respectively carried out on the characteristic information of each second target user group, so that the pertinence of the short message sending is further improved, and the short message conversion rate is improved.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 1, a method for pushing a short message provided in an embodiment of the present application is applied to a short message pushing platform, and the method includes:
s110: and acquiring the short message to be pushed and pushing demand information matched with the short message to be pushed.
It can be understood that the short message to be pushed is a short message to be sent to the user. In this embodiment, there may be multiple ways to obtain the short message to be pushed.
As a mode, the short message to be pushed can be generated by a sending end needing to send the short message and then transmitted to the short message pushing platform, so that the short message pushing platform obtains the short message to be pushed. The sending end bound by the merchant a can generate the short message of product marketing first, then send the short message of product marketing to the short message pushing platform, and after receiving the short message of product marketing sent by the sending end bound by the merchant a, take the short message of product marketing as the short message to be pushed.
Alternatively, the short message to be pushed may be automatically generated by the short message pushing platform. In this way, the short message to be pushed can be automatically generated by the short message pushing platform after the short message pushing platform detects the designated event trigger. Alternatively, the specified event may be a timed expiration event. For example, merchant a currently has a new product to market, and merchant a expects to periodically push a short message to a relevant user to introduce the product after the product is marketed, in this way, a sending end corresponding to merchant a may send a short message periodic event generation request to a short message push platform, and set corresponding short message content, and the short message push platform may generate a periodic event after receiving the periodic event generation request and store the corresponding short message content. The short message pushing platform can generate the short message to be sent after detecting the trigger of the periodical sending event, and when the trigger of the periodical sending event is triggered, the content of the generated short message to be sent is the set short message to be sent once, and the content of the generated short message to be sent is that the product A is marketed.
In the embodiment of the present application, the push requirement information characterizes to which users the short message to be pushed needs to be pushed, and can also be said that the push requirement information characterizes to be a push target of the short message to be pushed.
In the embodiment of the application, the pushing demand information can be input by a person desiring to send the short message, or can be automatically identified by the short message pushing platform according to the information to be pushed. For this way of own input, for example, if a short message to be sent is desired to be pushed to a male user, push demand information that can be input here may be male. For another example, if it is desired to push a short message to be sent to a user in a specified area, the push requirement information that may be input here may be that the area is the user in the specified area.
S120: and determining a first target user group based on the push demand information.
As shown in the foregoing, the push requirement information characterizes to which users the short message to be pushed needs to be pushed, and can also be said that the push requirement information characterizes to be a push target of the short message to be pushed, and the short message push platform can obtain the corresponding first target user group after obtaining the push requirement information. For example, if the identified push requirement information is of interest to 5G. Then, as a way, the interests of each user may be traversed to take the user whose interests match 5G as the first target user group.
S130: and dividing the first target user group based on the user image to obtain a plurality of second target user groups.
It can be understood that the first target user group includes all users that need to push the sms, and the users in the first target user group have some characteristics. In order to adapt to the respective characteristics of the users in the first target user group in the short message pushing process, the first target user group can be divided based on the user images to obtain a plurality of second target user groups, and then short message pushing can be performed for each second target user group.
For example, if the push requirement information is of interest to 5G. Then the first target user group is users that are all interested in 5G. However, some of the users interested in 5G are students, and some may be social job personnel. Also, some of the users interested in 5G are young people, and some may be middle aged and elderly people, etc. In the dividing process of the plurality of second target user groups, the user portraits used can include occupation, age, short message habit consulting time and the like.
S140: and respectively pushing the short messages to be pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
In this embodiment of the present application, the feature information of each of the plurality of second target user groups may include features such as occupation, age, and short message habit review time. According to the characteristic information of each of the plurality of second target user groups, different typesetting modes or expression modes can be configured in a targeted manner under the condition that the essential content of the short messages sent to each user is the same, and even the pushing time of the short messages can be selected in a targeted manner.
It should be noted that, the characteristic information such as the occupation, the age, the short message habit review time and the like is only exemplary, and further characteristic information may be included. For example, gender, etc. may also be included.
According to the short message pushing method, the short message to be pushed is obtained, and the short message to be pushed is pushed by the plurality of second target user groups to be pushed. According to the method, the first user group of the short message to be received can be circled according to the pushing demand information of the short message to be sent, the pertinence of the short message sending is further improved, the first user group is further divided into a plurality of second target user groups based on user images, and the short message sending is respectively carried out on the characteristic information of each second target user group, so that the pertinence of the short message sending is further improved, and the short message conversion rate is improved.
Referring to fig. 2, a method for pushing a short message provided in an embodiment of the present application is applied to a short message pushing platform, and the method includes:
s210: and acquiring the short message to be pushed and pushing demand information matched with the short message to be pushed.
S220: and acquiring associated demand information associated with the push demand information.
It should be noted that, for some requirement information, there is a certain correlation or similarity between them. By acquiring the associated demand information associated with the push demand information matched with the short message to be sent, the determined first target user group can be more comprehensive when the first target user group is determined. For example, if the determined push requirement information is a 5G mobile phone, then the user interested in the 5G base station or the 5G mobile communication network may be interested in the 5G mobile phone, and even the user interested in the 5G internet of vehicles may be interested in the 5G mobile phone. For another example, if the push demand information is a promotion for a certain brand of mobile phone, users interested in other electronic devices of the brand may also be interested in the promoted mobile phone, etc.
There are various ways to determine the associated requirement information associated with the push requirement information in this embodiment.
As one way, the obtaining the associated requirement information associated with the push requirement information includes: acquiring keywords included in the push demand information; and taking the requirement information comprising words associated with the keywords as the associated requirement information.
In this way, the short message pushing platform can split the text of the short message to be pushed so as to obtain a plurality of split words, and then obtain words capable of expressing the core purpose of the short message to be pushed from the plurality of split words based on semantic analysis as key words.
In this embodiment, as a way of identifying words capable of expressing the core purpose of the short message to be pushed, a keyword library may be pre-established, after a plurality of split words are obtained, the plurality of split words are respectively matched with the words in the keyword library, and the words which can be successfully matched with the corresponding content in the keyword library are identified as words capable of expressing the core purpose of the short message to be pushed. Wherein successful matching to the corresponding content may be understood as matching to words having the same content. For example, taking the short message to be pushed as "product a will be marketed", the words obtained after splitting include product a, about to be marketed. The pre-established keyword library comprises a product A, but does not comprise the word about to be marketed, the word with the same content can be matched with the product A, the word successfully matched with the corresponding content is further judged, and the word which cannot be matched with the corresponding content is judged for the word about to be marketed.
As another way of identifying the word capable of expressing the core purpose of the short message to be pushed, the word expressing the meaning of the entity in the plurality of split words can be used as the word capable of expressing the core purpose of the short message to be pushed to be matched with the word in the entity word library, and the word capable of being successfully matched is used as the word with the meaning of the entity. Wherein a successful match can be understood as matching to words of the same content.
It should be noted that, in this embodiment, a keyword library and an entity word library are generated based on the two ways respectively, and further research may find that the words in the two libraries may be repeated, and further the same word may be successfully matched with the words in both libraries respectively, so as to improve the efficiency of identifying the words capable of expressing the core purpose of the short message to be pushed, as a way, the matching success rate of the two libraries may be detected first, so that when identifying the words capable of expressing the core purpose of the short message to be pushed, the word library with higher matching success rate may be preferentially used, so that the matching efficiency may be improved. The short message pushing platform can count the matching success rate of the two libraries in real time and store the matching success rate, so that when the words which can express the core purpose of the short message to be pushed are detected, the matching success rate of the two libraries can be read and compared, and then the corresponding libraries with higher matching success rate are selected to identify the words which can express the core purpose of the short message to be pushed.
And after the keywords are obtained in the above manner, the keywords can be searched in the established demand information base, and the demand information which also comprises the keywords is used as the associated demand information associated with the push demand information. For example, if the identified keyword in the short message to be sent is 5G, further requirement information that also includes 5G may be used as associated requirement information associated with the push requirement information.
In addition to the foregoing manner of acquiring the association requirement information, as another manner, the acquiring the association requirement information associated with the push requirement information includes: acquiring an associated identifier corresponding to the push demand information; and taking the requirement information corresponding to the association identifier as the association requirement information associated with the push requirement information. In this way, before the obtaining the short message to be pushed and the pushing requirement information matched with the short message to be pushed, the method further includes: content identification is carried out on the stored demand information; the same association identifier is configured for identifying the demand information including the associated content.
The following table shows:
| ID | demand information | Association identification |
| 1 | 5G | 1 |
| 2 | 5G mobile phone | 1 |
| 3 | 5G car networking | 1 |
| 4 | Football ball | 2 |
| 5 | Football field | 2 |
In the above table, the keyword "5G" is included in the 5G, 5G mobile phone and 5G internet of vehicles, and then the association identifiers corresponding to the 5G, 5G mobile phone and 5G requirement information are the same.
S230: and determining the first target user group based on the push demand information and the associated demand information.
As one way, the determining the first target user group based on the push requirement information and the association requirement information includes: acquiring interest information of a user, acquiring corresponding behavior data of the interest user, calculating to obtain the interest information of the user, and storing the interest information in a designated storage area, wherein the acquiring of the interest information of each user comprises the following steps: and reading the stored interest information of the user from the designated storage area.
S240: and dividing the first target user group based on the user image to obtain a plurality of second target user groups.
S250: and respectively pushing the short messages to be pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
According to the short message pushing method, the first user group for receiving the short message can be circled according to the pushing demand information matched with the short message to be sent, the pertinence of short message sending is further improved, the first user group can be divided into a plurality of second target user groups based on user images, the short message sending is carried out according to the characteristic information of the second target user groups, and therefore the pertinence of short message sending is further improved, and the conversion rate of the short message is improved. In this embodiment, content diffusion may be performed on the push requirement information matched with the short message to be pushed to obtain the associated requirement information, so that the first target user group is more accurate and comprehensive, and more users interested in the content of the short message to be pushed may receive the short message to be pushed, so as to improve the conversion rate of the short message.
Referring to fig. 3, a method for pushing a short message provided in an embodiment of the present application includes:
s310: and acquiring the short message to be pushed and pushing demand information matched with the short message to be pushed.
S320: and determining a first target user group based on the push demand information.
S330: and dividing the first target user group based on the user image to obtain a plurality of second target user groups.
S340: and determining the short message characteristics corresponding to each of the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
As one way, the short message feature includes at least one of the following feature information: typesetting information of the short message content; whether the short message content carries associated content information or not; and sending the time information by the short message. It should be noted that, the favoring manners of the users with different identities or ages for the short messages may be different, so that, according to the feature information of each second target user group, determining the short message features corresponding to each of the second target user groups may make the essential content of the short messages respectively sent to each of the second target user groups the same, but the expression manners or the sending times may be different. For example, for young users, text content of the short message can be replaced by dynamic text or text with different colors so as to attract the young users to read, and for old users, the fonts of the text can be enlarged so that the old users can read conveniently. Furthermore, users (such as social office staff) inconvenient to read the short messages in the working time period can be configured to push the short messages in the rest time period.
The text content typesetting information can be understood as text color, format and other typesetting information of the short message. Whether the short message content carries the associated content information can be understood as whether the content associated with the keyword of the short message to be pushed is added in the short message. For example, if the original keyword is a 5G mobile phone, the associated content may be information of mobile phone earphone or charger related electronic products. The grade of the account number bound by the sending end of the sending short message when the short message is sent; and determining the short message characteristics corresponding to the second target user groups according to the characteristic information of the second target user groups and the grades, wherein the number of the characteristic information included in the short message characteristics corresponding to the higher grade is more. In this way, in order to more accurately determine the short message characteristics corresponding to each of the plurality of second target user groups, the merchant corresponding to the sending end may need to have more functions to promote the level of the account of the merchant, so as to promote the benefit of the short message pushing platform or the viscosity of the merchant user. More actions may include, among other things, recharging or increasing the duration of use.
Optionally, if the level is the first level, the short message features corresponding to each of the plurality of second target user groups include one of the text message content typesetting information, whether the text message content carries associated content information and text message sending time information.
Optionally, if the level is a second level higher than the first level, the short message features corresponding to each of the plurality of second target user groups include two of the short message content typesetting information, whether the short message content carries associated content information and short message sending time information.
Optionally, if the level is a third level higher than the second level, the short message features corresponding to each of the plurality of second target user groups include three of short message content typesetting information, whether the short message content carries associated content information and short message sending time information.
S350: and based on the short message characteristics corresponding to the second target user groups, respectively pushing the short message to be pushed to the second target user groups.
According to the short message pushing method, the first user group for receiving the short message can be circled according to the pushing demand information matched with the short message to be sent, the pertinence of short message sending is further improved, the first user group can be divided into a plurality of second target user groups based on user images, the short message sending is carried out according to the characteristic information of the second target user groups, and therefore the pertinence of short message sending is further improved, and the conversion rate of the short message is improved. In this embodiment, when the short message sending is performed for the feature information of each second target user group, the short message features corresponding to each of the plurality of second target user groups are determined, and the short message to be pushed is pushed to each of the plurality of second target user groups based on the short message features corresponding to each of the plurality of second target user groups, so that the receiving degree of the different second target user groups for the received short message is improved, and the short message conversion rate is further improved.
Referring to fig. 4, a method for pushing a short message provided in an embodiment of the present application includes:
s410: and acquiring the short message to be pushed and pushing demand information matched with the short message to be pushed.
S420: and determining a first target user group based on the push demand information.
S430: and obtaining the grade of the account number bound by the sending end for sending the short message to be pushed.
S440: it is detected whether the level meets a level threshold.
S450: and if the grade does not meet the grade threshold, directly sending the short message to be pushed to the first target user group.
It should be noted that, directly sending the to-be-pushed sms to the first target user group may be understood as a text message content typesetting information of the to-be-sent sms sent to the user in the first target user group, and the text message content typesetting information is divided to obtain a plurality of second target user groups.
S470: and respectively pushing the short messages to be pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
According to the short message pushing method, the first user group for receiving the short message can be encircled according to the pushing demand information matched with the short message to be sent, the pertinence of short message sending is further improved, under the condition that the grade of the account bound by the sending end for sending the short message to be pushed meets the grade threshold value, the first user group can be further divided into a plurality of second target user groups based on user images, and the short message sending is carried out according to the characteristic information of the second target user groups, so that the pertinence of short message sending is further improved, and the conversion rate of the short message is improved.
Referring to fig. 5, a method for pushing a short message provided in an embodiment of the present application includes:
s510: and obtaining the short message to be pushed.
S520: and detecting whether the input push requirement information exists.
S530: and if no input push demand information is identified, carrying out content identification on the short message to be pushed.
S540: and taking the identified keywords as pushing requirement information matched with the short message to be pushed.
S550: if the input pushing demand information is identified, the input pushing demand information is used as pushing demand information matched with the short message to be pushed.
S560: and determining a first target user group based on the push demand information.
S570: and dividing the first target user group based on the user image to obtain a plurality of second target user groups.
S580: and respectively pushing the short messages to be pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
In order to obtain the feedback condition of the pushed short message in real time, as a mode, a data embedding point may be configured in a terminal used by a user, and further the feedback condition of the pushed short message is collected through the data embedding point. Optionally, the feedback condition includes at least one of a conversion rate of the short messages and a reading rate, wherein the conversion rate is a ratio of the number of short messages triggering the profitable behavior to the number of all pushed short messages, and the reading rate is a ratio of the number of read short messages to the number of all pushed short messages.
In the embodiment of the present application, what is required to be obtained is a feedback situation of the first target user group on the whole for the pushed short message, rather than just a feedback situation of a single user in the first target user group. In this way, the short message pushing platform can determine the feedback condition of the first target user group on the pushed short message as a whole by calculating the reading rate and the conversion rate. The reading rate can reflect the reading condition of the user in the first target user group on the pushed short message. It can be understood that when the terminal user receives the pushed short message, if the pushed short message can be opened for reading, further actions related to the content of the pushed short message are triggered more likely.
Then, as a way, the client corresponding to the user information pushing end used by the user (for example, the user in the first target user group) or the client corresponding to the short message pushing platform, or the short message presentation program of the terminal device, where the specified program may be a separate client program or a plug-in embedded in a certain client program. In one mode, the data embedded point for data monitoring may be directly configured in the same client as the specified program, and in this case, the data embedded point for data monitoring may acquire whether the user has read the pushed sms by detecting that the information display plug-in of the client where the data embedded point is located loads the information content. The content of the short message sent to the terminal device to which the user of the first target user group belongs is "product a will be marketed on a month b day, and introduction information of product a". In this case, the data embedded point may obtain the content of the short message in advance as the foregoing "product a will be marketed on a month b day, and introduction information of the product a". In this case, the data embedded point may detect the content of the short message loaded by the information display plug-in the located client, and if it is detected that the loaded content is the foregoing "product a will be marketed on a month b day, and the introduction information of the product a", it may be determined that the user has browsed the short message, so that by this way, whether all users in the first target user group have browsed the pushed short message may be obtained.
Alternatively, the data burial point for data monitoring may not be in the same client as the designated program for information push. In this case, the data burial point cannot detect whether the user has viewed the pushed sms by detecting the content loaded by the information presentation plug-in. In this way, when the data embedded point for data monitoring is not located at the same client as the designated program for information pushing, the data embedded point can detect whether the user has browsed the pushed short message by detecting the operation condition of the client for displaying the pushed short message. In this case, the data embedding point for data monitoring can obtain the content of the pushed short message, and can also obtain the identification of the client for displaying the pushed short message. The content of the pushed sms sent to the first target user group is "about to come into play in XX sports game", and the data embedded point performing data monitoring may acquire the content of the pushed sms, and may also acquire that the pushed sms is pushed by the client a. Further, after receiving the detection task, the operation of the client a can be detected. The detecting the client a may include detecting content displayed by the terminal device when the client a is detected to run in the foreground, and if the content displayed is detected to be the aforementioned "XX sports game is about to be opened", determining that the user has browsed the pushed sms, so that even if the data embedded point and the designated program for pushing information are not in the same client, the quarrel browsing condition of the pushed sms can still be detected for the user.
According to the short message pushing method, after the short message to be pushed and pushing requirement information matched with the short message to be pushed are obtained, a first target user group is determined based on the pushing requirement information, the first target user group is further divided based on user images, a plurality of second target user groups are obtained, and then the short message to be pushed is pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups. In this embodiment, the push requirement information may be manually input by a user or a manager, and in the case that the user or the manager does not manually input, the content of the short message to be pushed may be identified to obtain a plurality of second target user groups, which need to be obtained based on user portrait division, and the short message sending is performed for the respective feature information of the second target user groups, so that the pertinence of the short message sending is further improved, and the conversion rate of the short message is improved.
Referring to fig. 6, in an embodiment of the present application, a short message pushing device 600 is provided, where the device 600 includes:
The information obtaining unit 610 is configured to obtain a short message to be pushed and push requirement information matched with the short message to be pushed. The first user determining unit 620 is configured to determine a first target user group based on the push requirement information. As one way, the first user determining unit 620 is specifically configured to obtain association requirement information associated with the push requirement information; and determining the first target user group based on the push demand information and the associated demand information. Optionally, the first user determining unit 620 is specifically configured to obtain interest information of a user; and acquiring the corresponding users with the interest information matched with the push demand information and the corresponding users with the interest information matched with the associated demand information as a first target user group. In this way, as shown in fig. 7, the apparatus further includes a user information acquisition unit 621 for calculating interest information of the user based on behavior data of the user; and storing the interest information in a designated storage area. Optionally, the first user determining unit 620 is specifically configured to read the stored interest information of the user from the specified storage area.
As one way, the first user determining unit 620 is specifically configured to obtain a keyword included in the push requirement information, and take requirement information including a word associated with the keyword as the associated requirement information. Alternatively, the first user determining unit 620 is specifically configured to obtain an association identifier corresponding to the push requirement information, and use requirement information corresponding to the association identifier as association requirement information associated with the push requirement information. In this manner, as shown in fig. 8, the apparatus 600 further includes an association identifier adding unit 622 for performing content identification on the stored requirement information; the same association identifier is configured for identifying the demand information including the associated content.
The second user determining unit 630 is configured to divide the first target user group based on the user images, so as to obtain a plurality of second target user groups. And the short message pushing unit 640 is configured to push the short message to be pushed to the plurality of second target user groups according to the feature information of each of the plurality of second target user groups. As a way, the short message pushing unit 640 is specifically configured to determine, according to the feature information of each of the plurality of second target user groups, a short message feature corresponding to each of the plurality of second target user groups; and based on the short message characteristics corresponding to the second target user groups, respectively pushing the short message to be pushed to the second target user groups.
Optionally, the short message feature includes at least one of the following feature information: typesetting information of the short message content; whether the short message content carries associated content information or not; and sending the time information by the short message.
As a way, the second user determining unit 630 is configured to obtain a level of an account bound by a sending end that sends the short message to be pushed; and determining the short message characteristics corresponding to the second target user groups according to the characteristic information of the second target user groups and the grades, wherein the number of the characteristic information included in the short message characteristics corresponding to the higher grade is more. Optionally, if the level is the first level, the plurality of second target user groups respectively correspond to two of the content information of the short message feature packet and the short message sending time information. And if the grade is a third grade higher than the second grade, the short message characteristics corresponding to each of the plurality of second target user groups comprise three of short message content typesetting information, whether the short message content carries associated content information and short message sending time information.
As a way, the second user determining unit 630 is further configured to obtain a level of an account bound by a sending end that sends the short message to be pushed, and if the level meets a level threshold, execute the user image-based division on the first target user group, so as to obtain a plurality of second target user groups. If the level does not meet the level threshold, the short message pushing unit 640 directly sends the short message to be pushed to the first target user group.
As a way, the information obtaining unit 610 is specifically configured to obtain a short message to be pushed; performing content identification on the short message to be pushed; and taking the identified keywords as pushing requirement information matched with the short message to be pushed. In this manner, the information obtaining unit 610 is further specifically configured to detect whether there is input push requirement information; if no input push demand information is identified, executing the content identification of the short message to be pushed; if the input pushing demand information is identified, the input pushing demand information is used as pushing demand information matched with the short message to be pushed.
It should be noted that, in the present application, the device embodiment and the foregoing method embodiment correspond to each other, and specific principles in the device embodiment may refer to the content in the foregoing method embodiment, which is not described herein again.
An electronic device provided in the present application will be described with reference to fig. 9.
Referring to fig. 9, based on the foregoing short message pushing method, another electronic device 200 including a processor 102 capable of executing the foregoing short message pushing method is further provided in this embodiment. The electronic device 200 also includes a memory 104, and a network module 106. The memory 104 stores therein a program capable of executing the contents of the foregoing embodiments, and the processor 102 can execute the program stored in the memory 104.
Wherein the processor 102 utilizes various interfaces and lines to connect various portions of the overall electronic device 200, perform various functions of the electronic device 200 and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and invoking data stored in the memory 104. Alternatively, the processor 102 may be implemented in hardware in at least one of digital signal processing (Digital Signal Processing, DSP), field programmable gate array (Field-Programmable Gate Array, FPGA), programmable logic array (Programmable Logic Array, PLA). The processor 102 may integrate one or a combination of several of a central processing unit (Central Processing Unit, CPU), an image processor (Graphics Processing Unit, GPU), and a modem, etc. The CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for being responsible for rendering and drawing of display content; the modem is used to handle wireless communications. It will be appreciated that the modem may not be integrated into the processor 102 and may be implemented solely by a single communication chip.
The Memory 104 may include random access Memory (Random Access Memory, RAM) or Read-Only Memory (RAM). Memory 104 may be used to store instructions, programs, code sets, or instruction sets. The memory 104 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (e.g., a touch function, a sound playing function, an image playing function, etc.), and for implementing the conversions of the various method embodiments described below, for communicating with a communication network or other device, such as an audio playing device. The network module 106 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and the like. The network module 106 may communicate with various networks such as the Internet, intranets, wireless networks, or other devices via wireless networks. The wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network. For example, the network module 106 may interact with base stations.
Alternatively, the electronic device 200 may be a server performing the foregoing method embodiments.
Referring to fig. 10, a block diagram of a computer readable storage medium according to an embodiment of the present application is shown. The computer readable medium 1100 has stored therein program code that can be invoked by a processor to perform the methods described in the method embodiments above.
The computer readable storage medium 1100 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Optionally, computer readable storage medium 1100 includes non-volatile computer readable medium (non-transitory computer-readable storage medium). The computer readable storage medium 1100 has storage space for program code 810 that performs any of the method steps described above. The program code can be read from or written to one or more computer program products. Program code 1110 may be compressed, for example, in a suitable form.
In summary, after obtaining a to-be-pushed short message and pushing requirement information matched with the to-be-pushed short message, the method, device, server and storage medium for pushing the short message determine a first target user group based on the pushing requirement information, divide the first target user group based on user images to obtain a plurality of second target user groups, and then push the to-be-pushed short message to the plurality of second target user groups according to respective feature information of the plurality of second target user groups. According to the method, the first user group of the short message to be received can be circled according to the pushing demand information of the short message to be sent, the pertinence of the short message sending is further improved, the first user group is further divided into a plurality of second target user groups based on user images, and the short message sending is respectively carried out on the characteristic information of each second target user group, so that the pertinence of the short message sending is further improved, and the short message conversion rate is improved.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and are not limiting thereof; although the present application has been described in detail with reference to the foregoing embodiments, one of ordinary skill in the art will appreciate that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not drive the essence of the corresponding technical solutions to depart from the spirit and scope of the technical solutions of the embodiments of the present application.
Claims (20)
1. The short message pushing method is characterized by comprising the following steps:
acquiring a short message to be pushed and pushing demand information matched with the short message to be pushed;
determining a first target user group based on the push demand information;
dividing the first target user group based on the user image to obtain a plurality of second target user groups;
and respectively pushing the short messages to be pushed to the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups.
2. The method of claim 1, wherein the determining a first target group of users based on the push demand information comprises:
Acquiring associated demand information associated with the push demand information;
and determining the first target user group based on the push demand information and the associated demand information.
3. The method of claim 2, wherein the determining the first target group of users based on the push demand information and the associated demand information comprises:
acquiring interest information of a user;
and acquiring the corresponding users with the interest information matched with the push demand information and the corresponding users with the interest information matched with the associated demand information as a first target user group.
4. The method of claim 3, wherein the acquiring interest information for each user further comprises:
calculating to obtain interest information of the user based on the behavior data of the user;
storing the interest information in a designated storage area;
the obtaining the interest information of each user comprises the following steps:
and reading the stored interest information of the user from the designated storage area.
5. The method according to any one of claims 2-4, wherein the obtaining the associated requirement information associated with the push requirement information comprises:
Acquiring keywords included in the push demand information;
and taking the requirement information comprising words associated with the keywords as the associated requirement information.
6. The method according to any one of claims 2-4, wherein the obtaining the associated requirement information associated with the push requirement information comprises:
acquiring an associated identifier corresponding to the push demand information;
and taking the requirement information corresponding to the association identifier as the association requirement information associated with the push requirement information.
7. The method of claim 6, wherein before obtaining the short message to be pushed and the push requirement information matched with the short message to be pushed, further comprises:
content identification is carried out on the stored demand information;
the same association identifier is configured for identifying the demand information including the associated content.
8. The method of claim 1, wherein the pushing the short message to be pushed to the plurality of second target user groups according to the feature information of each of the plurality of second target user groups, respectively, includes:
determining the short message characteristics corresponding to each of the plurality of second target user groups according to the characteristic information of each of the plurality of second target user groups;
And based on the short message characteristics corresponding to the second target user groups, respectively pushing the short message to be pushed to the second target user groups.
9. The method of claim 8, wherein the sms feature comprises at least one of the following feature information:
typesetting information of the short message content;
whether the short message content carries associated content information or not; and
and sending the time information by the short message.
10. The method of claim 9, wherein determining the corresponding sms feature of each of the plurality of second target user groups according to the feature information of each of the plurality of second target user groups comprises:
acquiring the grade of an account bound by a transmitting end transmitting the short message to be pushed;
and determining the short message characteristics corresponding to the second target user groups according to the characteristic information of the second target user groups and the grades, wherein the number of the characteristic information included in the short message characteristics corresponding to the higher grade is more.
11. The method of claim 10, wherein if the level is the first level, the corresponding sms feature of each of the plurality of second target user groups includes one of sms content typesetting information, whether sms content carries associated content information, and sms transmission time information.
12. The method of claim 11, wherein if the level is a second level higher than the first level, the corresponding sms feature of each of the plurality of second target user groups includes two of sms content typesetting information, whether the sms content carries associated content information, and sms transmission time information.
13. The method of claim 12, wherein if the level is a third level higher than the second level, the corresponding sms feature of each of the plurality of second target user groups includes three of sms content typesetting information, whether the sms content carries associated content information, and sms transmission time information.
14. The method of claim 1, wherein prior to dividing the first target user group based on the user image to obtain a plurality of second target user groups, further comprising:
acquiring the grade of an account bound by a transmitting end transmitting the short message to be pushed;
and if the grade meets the grade threshold, executing the user image-based division of the first target user group to obtain a plurality of second target user groups.
15. The method of claim 14, wherein the method further comprises:
And if the grade does not meet the grade threshold, directly sending the short message to be pushed to the first target user group.
16. The method of claim 1, wherein the obtaining the short message to be pushed and the pushing requirement information matched with the short message to be pushed comprises:
acquiring a short message to be pushed;
performing content identification on the short message to be pushed;
and taking the identified keywords as pushing requirement information matched with the short message to be pushed.
17. The method of claim 16, wherein before the content recognition is performed on the short message to be pushed, further comprising:
detecting whether input push demand information exists;
if no input push demand information is identified, executing the content identification of the short message to be pushed;
if the input pushing demand information is identified, the input pushing demand information is used as pushing demand information matched with the short message to be pushed.
18. A short message pushing device, characterized in that the device comprises:
the information acquisition unit is used for acquiring the short message to be pushed and pushing demand information matched with the short message to be pushed;
the first user determining unit is used for determining a first target user group based on the push demand information;
The second user determining unit is used for dividing the first target user group based on user images to obtain a plurality of second target user groups;
and the short message pushing unit is used for pushing the short message to be pushed to the plurality of second target user groups respectively according to the characteristic information of each of the plurality of second target user groups.
19. A server comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the methods of any of claims 1-17.
20. A computer readable storage medium, characterized in that the computer readable storage medium has stored therein a program code, wherein the program code, when being executed by a processor, performs the method of any of claims 1-17.
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| CN115175113A (en) * | 2022-07-13 | 2022-10-11 | 深圳瀚达云端科技有限公司 | Management system for sending short messages |
| CN115379402B (en) * | 2022-08-09 | 2024-05-28 | 深圳中网讯通技术有限公司 | Control method and device for pushing uplink short messages |
| CN115412850B (en) * | 2022-08-18 | 2023-07-28 | 南京鼎山信息科技有限公司 | Short message management and control service system and method based on 5G communication |
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