WO2021163970A1

WO2021163970A1 - Short message pushing method and apparatus, server, and storage medium

Info

Publication number: WO2021163970A1
Application number: PCT/CN2020/076060
Authority: WO
Inventors: 蔡绮芊
Original assignee: 深圳市欢太科技有限公司; Oppo广东移动通信有限公司
Priority date: 2020-02-20
Filing date: 2020-02-20
Publication date: 2021-08-26
Also published as: CN114902702B; CN114902702A

Abstract

Disclosed in embodiments of the present application are a short message pushing method and apparatus, a server, and a storage medium. The method comprises: obtaining a short message to be pushed and push demand information matched with said short message; determining a first target user group on the basis of the push demand information; dividing the first target user group on the basis of user profiles to obtain a plurality of second target user groups; and respectively pushing said short message to the plurality of second target user groups according to respective feature information of the plurality of second target user groups. Therefore, by means of the method, according to push demand information matched with a short message to be sent, a first user group to receive said short message is circled, then, the first user group is divided on the basis of user profiles to obtain a plurality of second target user groups, and said message is sent on the basis of respective feature information of the second target user groups, so that the targeting performance of short message transmission is further improved, and the conversion rate of a short message is increased.

Description

Short message push method, device, server and storage medium

Technical field

This application relates to the field of computer technology, and more specifically, to a short message push method, device, server, and storage medium.

Background technique

With the development of Internet services, data is also showing explosive growth. There are more and more requirements for data operations in all walks of life. For example, related systems can notify users of relevant information by sending short messages to users. However, there is still a lack of specificity in the related SMS sending methods.

Summary of the invention

In view of the above problems, this application proposes a short message push method, device, server and storage medium to improve the above problems.

In the first aspect, this application provides a short message push method. The method includes: obtaining a short message to be pushed and push demand information matching the short message to be pushed; determining a first target user group based on the push demand information; The user portrait divides the first target user group to obtain a plurality of second target user groups; according to the respective characteristic information of the plurality of second target user groups, push all the information to the plurality of second target user groups. Describe the push message.

In a second aspect, this application provides a short message pushing device, the device includes: an information acquiring unit for acquiring a short message to be pushed and pushing demand information matching the short message to be pushed; a first user determining unit for The first target user group is determined based on the push demand information; the second user determination unit is used to divide the first target user group based on the user portrait to obtain multiple second target user groups; the short message push unit is used to Push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.

In a third aspect, the present application provides a server including a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the above method.

In a fourth aspect, the present application provides a computer-readable storage medium in which program code is stored, wherein the above-mentioned method is executed when the program code is run by a processor.

The short message push method, device, server and storage medium provided in this application will determine the first target user group based on the push demand information after acquiring the short message to be pushed and the push demand information matching the short message to be pushed, Furthermore, the first target user group is divided based on the user portrait to obtain a plurality of second target user groups, and then according to the respective characteristic information of the plurality of second target user groups, the plurality of second target users The group pushes the short message to be pushed. Therefore, this method realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and the first user group will continue to be based on the first user group. The user portraits are divided to obtain multiple second target user groups, and then text messages are sent according to the respective characteristic information of the second target user groups, so as to further improve the pertinence of the text messages, so as to help improve the conversion rate of the text messages.

Description of the drawings

In order to more clearly describe the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings that need to be used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

Figure 1 shows a flow chart of a short message push method proposed in an embodiment of the present application

FIG. 2 shows a flowchart of a short message push method proposed in another embodiment of the present application;

FIG. 3 shows a flowchart of a short message push method proposed in another embodiment of the present application;

FIG. 4 shows a flowchart of a short message push method proposed in another embodiment of the present application;

FIG. 5 shows a flowchart of a short message push method proposed by another embodiment of the present application;

FIG. 6 shows a structural block diagram of a short message pushing device proposed in an embodiment of the present application;

FIG. 7 shows a structural block diagram of a short message pushing device proposed by another embodiment of the present application;

FIG. 8 shows a structural block diagram of a short message pushing device proposed by another embodiment of the present application;

FIG. 9 shows a structural block diagram of another electronic device of the present application for executing the short message push method according to an embodiment of the present application;

Fig. 10 is a storage unit for storing or carrying program code for implementing the short message pushing method according to the embodiment of the present application according to an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of this application.

User portrait is a very popular research direction in related fields. By processing, mining, and characterizing information such as users' active behaviors and consumption behaviors, user portraits (that is, user portraits of users) can be formed, and then user portrait tags of related users can be generated, so that user characteristics can be more comprehensively understood. After the user portrait label is generated, the user can be more targeted to push appropriate content, which can reduce the push operation cost.

For example, after a user portrait tag of a certain user is generated, the generated user portrait tag may indicate that the user likes sports, the user likes to eat rice, and the user likes to watch sports games. Then in this case, when pushing a message to the user, a message matching the user's portrait can be pushed. For example, when the user is using an ordering application, he can push more information about rice. When the user is using a video application, he can push more video content about sports games.

The inventor found in research that there is still a lack of pertinence in the push process of related short messages. For example, a mobile phone manufacturer’s marketer may push the promotion text messages of a new mobile phone product to customers who have just bought a new mobile phone, thereby causing a waste of resources, or push advertisements for mid-to-low-end models to potential customers of high-end models, affecting the high-end models. Sales of models. In addition, the inventor further discovered that different user groups have different preferences for the content style or layout format of the short message. For example, young people may tend to have more relaxed and funny copywriting, and adding sweepstakes can increase their participation, while middle-aged people may prefer more concise and powerful copywriting and do not like to participate in overly complex activities. However, in the relevant SMS push process, different content styles or layout formats are not adopted for different user groups.

Therefore, the inventor proposes the short message push method, device, server, and storage medium provided in this application. After obtaining the short message to be pushed and the push demand information matching the short message to be pushed, the first message will be determined based on the push demand information. Target user groups, and then divide the first target user groups based on user portraits to obtain a plurality of second target user groups, and then, according to the respective characteristic information of the plurality of second target user groups, respectively report to the plurality of second target user groups The second target user group pushes the short message to be pushed. Therefore, this method realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and the first user group will continue to be based on the first user group. The user portraits are divided to obtain multiple second target user groups, and then text messages are sent for the respective characteristic information of the second target user groups, thereby further improving the pertinence of the text messages, so as to help improve the conversion rate of the text messages.

Hereinafter, each embodiment of the present application will be described in detail with reference to the accompanying drawings.

Please refer to Fig. 1, a short message push method provided by an embodiment of the present application is applied to a short message push platform, and the method includes:

S110: Obtain the short message to be pushed and the push demand information matching the short message to be pushed.

It is understandable that the short message to be pushed is a short message to be sent to the user. In this embodiment, there may be multiple ways to obtain the short message to be pushed.

As a way, the short message to be pushed can be generated by the sender that needs to send the short message and then delivered to the short message pushing platform, so that the short message pushing platform can obtain the short message to be pushed. Exemplarily, merchant A expects to send a short message for product listing. The sender bound to merchant A can first generate a short message for product listing, and then send the short message for product listing to the short message push platform. After the short message of the product listing sent by the bound sender, the short message of the product listing will be regarded as the short message to be pushed.

As another way, the short message to be pushed can be automatically generated by the short message push platform. In this way, the short message to be pushed can be automatically generated by the short message push platform after detecting a specified event trigger. Optionally, the specified event may be a timed expiration event. Exemplarily, merchant A currently has a new product on the market, and merchant A expects to regularly push SMS to related users to introduce the product after the product is launched. In this way, the sender corresponding to merchant A can send to the SMS push platform A short message periodically sends an event generation request, and the corresponding short message content is set. The short message push platform can generate a periodical sending event and store the corresponding short message content after receiving the periodic sending event generation request. Then, after the SMS push platform detects that the periodic sending event is triggered, it can generate the SMS to be sent, and when the periodic sending event is triggered, the content of the generated SMS to be sent is the aforementioned set corresponding SMS content. For example, the regular SMS sending event set by merchant A is to send SMS once every week, and the corresponding SMS content is set to "Product A is already on the market", then the SMS push platform will generate a periodic sending event that sends SMS once every week. After that, you can trigger the generation of a to-be-sent short message every week, and the content of the generated short-message to be sent is "Product A is already on the market".

In the embodiments of the present application, the push demand information characterizes which users the short message to be pushed needs to be pushed to. It can also be said that the push demand information characterizes the push target of the short message to be pushed.

In the embodiment of the present application, the push requirement information may be input by the person who wishes to send the short message, or it may be automatically identified by the short message push platform according to the information to be pushed. For this method of self-input, for example, if it is desired to send a short message to be pushed to a male user, then the push demand information that can be input here can be male. For another example, if it is desired to send a short message to be pushed to a user in a designated area, then the push demand information that can be input here may be that the area is a user in the designated area.

S120: Determine a first target user group based on the push demand information.

As shown in the foregoing content, the push demand information characterizes which users the short message to be pushed needs to be pushed to. It can also be said that the push demand information characterizes the push target of the short message to be pushed. After the short message push platform obtains the push demand information, it can Obtain the corresponding first target user group. For example, if the identified push demand information is interested in 5G. As a way, it is possible to traverse the hobbies of each user, and then use users whose hobbies and hobbies match with 5G as the first target user group.

S130: Divide the first target user group based on the user portrait to obtain multiple second target user groups.

It is understandable that the first target user group includes all users who need to push short messages, and users in the first target user group have their own characteristics. In order to be able to adapt to the respective characteristics of users in the first target user group during the push process of short messages, the first target user group can be divided based on user portraits to obtain multiple second target user groups, which can then be targeted respectively Each second target user group carries out SMS push.

For example, if pushing demand information is interested in 5G. Then the first target user group is users who are all interested in 5G. However, among the users who are interested in 5G, some users are students, and some users may be social and workplace personnel. In addition, some of the users who are interested in 5G are young people, and some may be middle-aged and elderly people. In the process of dividing multiple second target user groups, the user profile used may include occupation, age, and short message habit checking time.

S140: Push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.

In the embodiment of the present application, the characteristic information of each of the multiple second target user groups may include characteristics such as occupation, age, and short message habit checking time. Among them, according to the respective characteristic information of multiple second target user groups, when the substance of the short message sent to each user is the same, different typesetting methods, or expression methods, or even targeted ones can be configured. Select the time to push the SMS.

It should be noted that the feature information such as occupation, age, and SMS habit checking time is only exemplary, and more feature information may also be included. For example, gender and the like can also be included.

The short message push method provided in this application, after obtaining the short message to be pushed and the push demand information matching the short message to be pushed, determines the first target user group based on the push demand information, and then compares the message based on the user portrait. The first target user group is divided to obtain a plurality of second target user groups, and then the to-be-pushed short messages are pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups . Therefore, this method realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and the first user group will continue to be based on the first user group. The user portraits are divided to obtain multiple second target user groups, and then text messages are sent for the respective characteristic information of the second target user groups, thereby further improving the pertinence of the text messages, so as to help improve the conversion rate of the text messages.

Please refer to FIG. 2, a short message push method provided by an embodiment of the present application is applied to a short message push platform, and the method includes:

S210: Obtain the short message to be pushed and the push demand information matching the short message to be pushed.

S220: Acquire associated demand information associated with the push demand information.

It should be noted that for some demand information, there is a certain degree of relevance or similarity between each other. By acquiring the associated demand information associated with the push demand information matching the short message to be sent, it is possible to make the determined first target user group more comprehensive when determining the first target user group. Exemplarily, if the determined push demand information is a 5G mobile phone, then users interested in 5G base stations or 5G mobile communication networks may also be interested in 5G mobile phones, and even users interested in 5G car networking will also be interested in 5G mobile phones. interested. For another example, if the push demand information is for a mobile phone promotion of a certain brand, then users who are interested in other electronic devices of this brand may also be interested in the promoted mobile phone.

In this embodiment, there may be multiple ways to determine the associated demand information associated with the push demand information.

As a way, the obtaining the associated demand information associated with the push demand information includes: acquiring the keywords included in the push demand information; and using the demand information including the words associated with the keywords as the demand information Associate demand information.

In this way, the SMS push platform can split the text of the SMS to be pushed to obtain multiple split words, and then based on semantic analysis, the multiple split words can express the core purpose of the SMS to be pushed As keywords.

In this embodiment, as a way to identify words that can express the core purpose of the short message to be pushed, a keyword corpus can be established in advance, and after multiple split words are obtained, the multiple split words Match the words in the keyword corpus, and confirm the words that can be successfully matched to the corresponding content in the keyword corpus as words that can express the core purpose of the short message to be pushed. Among them, a successful match to the corresponding content can be understood as a match to a word with the same content. Exemplarily, taking the message to be pushed as "product A is about to be launched" as an example, the words obtained after the split include product A, soon to be launched, and to be launched. If product A is included in the pre-established keyword corpus, but not including upcoming and launching, then for product A, words with the same content can be matched, and then it can be determined that the words that match the corresponding content successfully, and for upcoming and launching It is determined that the word of the corresponding content cannot be matched.

As yet another way to identify words that can express the core purpose of the short message to be pushed, the words that express the entity meaning in the multiple split words can be used as words that can express the core purpose of the short message to be pushed. Among them, words that express the meaning of entities can be understood as words that can express specific physical products, for example, words that have the meaning of physical products such as mobile phones, tablet computers, and computers. In this way, the entity vocabulary database can be established in advance. After multiple split words are obtained, the multiple split words are matched with the words in the entity vocabulary database, and the words that can be successfully matched are used as Words with substantive meaning. Among them, successful matching can be understood as matching words with the same content.

It should be noted that, in this embodiment, the keyword corpus and the entity vocabulary database are respectively generated based on the foregoing two methods, and in further research, it can be found that the words in these two databases may have repetitions. The same words may be successfully matched in the two databases, so as a way to improve the efficiency of identifying the words that can express the core purpose of the SMS to be pushed, you can first check the matching success rate of the two databases. , So that when identifying words that can express the core purpose of the short message to be pushed, the word database with a higher matching success rate can be preferentially used, so that the matching efficiency can be improved. Exemplarily, the SMS push platform can count the matching success rates of the two libraries in real time and store them. Then, when it detects words that need to express the core purpose of the SMS to be pushed, it can first read the matching success rates of the two libraries and store them. Make comparisons, and then select the corresponding library with a higher matching success rate to identify words that can express the core purpose of the SMS to be pushed.

Furthermore, after the keywords are obtained in the foregoing manner, they can be searched in the established demand information database, and demand information that also includes the keywords is used as the associated demand information associated with the push demand information. For example, if the identified keyword in the short message to be sent is 5G, then the demand information that also includes 5G may be used as the associated demand information associated with the push demand information.

In addition to the aforementioned method of acquiring associated demand information, as another method, the acquiring associated demand information associated with the push demand information includes: acquiring the associated identifier corresponding to the push demand information; The requirement information of the association identifier is used as the associated requirement information associated with the push requirement information. In this manner, before acquiring the short message to be pushed and the push demand information matching the short message to be pushed, the method further includes: performing content identification on the stored demand information; Association ID.

As shown in the following table:

IDID	需求信息demand information	关联标识Association ID
11	5G5G	11
22	5G手机5G mobile phone	11
33	5G车联网5G Internet of Vehicles	11
44	足球football	22
55	足球场football field	22

In the above table, the keyword "5G" is included for 5G, 5G mobile phones, and 5G Internet of Vehicles, so the corresponding associated identifiers of 5G, 5G mobile phones, and 5G demand information are the same.

S230: Determine the first target user group based on the push demand information and the associated demand information.

As a way, the determining the first target user group based on the push demand information and the associated demand information includes: acquiring user interest information, and acquiring corresponding interest information that matches the push demand information And the corresponding users whose interest information matches the associated demand information as the first target user group.

It should be noted that, before acquiring the interest information of each user, it also includes: calculating the user's interest information based on the user's behavior data, storing the interest information in a designated storage area, and acquiring each user's interest information. The interest information includes: reading and storing the user's interest information from the designated storage area.

S240: Divide the first target user group based on the user portrait to obtain multiple second target user groups.

S250: Push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.

This application provides a short message push method, which realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and Among them, the first user group will continue to divide based on user portraits to obtain multiple second target user groups, and then send short messages according to the respective characteristic information of the second target user groups, so as to further improve the pertinence of sending short messages. Conducive to increase the conversion rate of SMS. Moreover, in this embodiment, it is also possible to perform content diffusion on the push demand information matching the short message to be pushed to obtain the associated demand information, thereby making the circled first target user group more accurate and comprehensive, so as to make More users who are interested in the content of the push message can receive the push message to increase the conversion rate of the message.

Please refer to FIG. 3, a short message push method provided by an embodiment of the present application, the method includes:

S310: Obtain the short message to be pushed and the push demand information matching the short message to be pushed.

S320: Determine a first target user group based on the push demand information.

S330: Divide the first target user group based on the user portrait to obtain multiple second target user groups.

S340: Determine the short message feature corresponding to each of the multiple second target user groups according to the respective feature information of the multiple second target user groups.

As a way, the short message feature includes at least one of the following feature information: message content typesetting information; whether the short message content carries associated content information; and short message sending time information. It should be noted that users of different identities or different ages may have different preferences for text messages. Then, according to the respective characteristic information of the second target user group, it is possible to determine the respective SMS characteristics of multiple second target user groups. The substantive content of the short messages respectively sent to the multiple second target user groups are the same, but the expression method or the sending time will be different. For example, for young users, the text content of the short message can be replaced with dynamic text or text of different colors to attract young users to read, while for elderly users, the font of the text can be enlarged to facilitate reading by elderly users. Furthermore, users who are inconvenient to read short messages during working hours (for example, social and workplace personnel) can be configured to push short messages during the rest time.

Among them, the typesetting information of the short message content can be understood as typesetting information such as the text color and format of the short message. Whether the content of the short message carries related content information can be understood as whether or not the content associated with the keywords of the original short message to be pushed will be added to the short message. For example, if the original keyword is 5G mobile phone, the related content can be information about mobile phone-related electronic products such as mobile phone headsets or power banks. The moment when the short message is sent can be understood as the moment when the short message push platform pushes the short message to the user.

As a way, the determining the short message characteristics corresponding to each of the plurality of second target user groups according to the respective characteristic information of the plurality of second target user groups includes: obtaining the binding of the sending end of the short message to be pushed. Determine the account level; according to the respective feature information of the multiple second target user groups and the level, determine the SMS feature corresponding to each of the multiple second target user groups, wherein the higher the level is, the corresponding SMS feature The more feature information is included. In this way, in order to be able to more accurately determine the respective SMS characteristics of multiple second target user groups, the merchant corresponding to the sender may need to have more behaviors to improve the level of their account in order to improve the SMS Push the revenue of the platform or the stickiness of the merchant user. Among them, more behaviors can include recharging or increasing the duration of use.

Optionally, if the level is the first level, the short message characteristics corresponding to each of the multiple second target user groups include one of short message content typesetting information, whether the short message content carries related content information, and short message sending time information.

Optionally, if the level is a second level higher than the first level, the short message characteristics corresponding to each of the multiple second target user groups include short message content typesetting information, whether the short message content carries related content information, and the short message sending time Two of the information.

Optionally, if the level is a third level higher than the second level, the SMS characteristics corresponding to each of the multiple second target user groups include text message content typesetting information, whether the text message content carries related content information, and the time when the text message is sent Three of the messages.

S350: Push the short messages to be pushed to the plurality of second target user groups respectively based on the characteristics of the short messages corresponding to each of the plurality of second target user groups.

This application provides a short message push method, which realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and Among them, the first user group will continue to divide based on user portraits to obtain multiple second target user groups, and then send short messages according to the respective characteristic information of the second target user groups, so as to further improve the pertinence of sending short messages. Conducive to increase the conversion rate of SMS. Moreover, in this embodiment, when sending short messages for the respective characteristic information of the second target user groups, the corresponding short message characteristics of the multiple second target user groups will be determined, and then based on the respective characteristics of the second target user groups. Corresponding short message features, push the to-be-push short messages to the multiple second target user groups respectively, which is beneficial to improve the acceptance of the received short messages by different second target user groups, so as to further improve the SMS performance Conversion rates.

Please refer to FIG. 4, a short message push method provided by an embodiment of the present application, the method includes:

S410: Obtain the short message to be pushed and the push demand information matching the short message to be pushed.

S420: Determine a first target user group based on the pushing demand information.

S430: Obtain the level of the account bound to the sender that sends the short message to be pushed.

S440: Detect whether the level meets the level threshold.

S450: If the level does not meet the level threshold, directly send the short message to be pushed to the first target user group.

It should be noted that sending the short message to be pushed directly to the first target user group can be understood as the typesetting information of the short message content of the short message to be sent sent to users in the first target user group, and whether the content of the short message carries related content information And the information of the time when the short message is sent is the same, and users with different user portraits are not distinguished.

S460: If the level meets the level threshold, divide the first target user group based on the user portrait to obtain multiple second target user groups.

S470: Push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.

This application provides a short message push method, which realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and When the level of the account bound to the sending end of the SMS to be pushed meets the level threshold, the first user group will continue to be divided based on the user portrait to obtain multiple second target user groups, and then target the second user groups respectively. The characteristic information of the target user groups is sent through short messages, so as to further improve the pertinence of sending short messages, so as to help improve the conversion rate of short messages.

Please refer to FIG. 5, a short message push method provided by an embodiment of the present application, the method includes:

S510: Obtain the short message to be pushed.

S520: Detect whether there is input push demand information.

S530: If the push request information that is not input is recognized, perform content identification on the short message to be pushed.

S540: Use the identified keyword as the push demand information matching the short message to be pushed.

S550: If it is recognized that there is input push demand information, use the input push demand information as push demand information matching the short message to be pushed.

S560: Determine a first target user group based on the push demand information.

S570: Divide the first target user group based on the user portrait to obtain multiple second target user groups.

S580: Push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.

It should be noted that, in order to obtain the feedback of the pushed short messages in real time, as a way, you can configure the data burying point in the terminal used by the user, and then collect the information of the pushed short message through the data burying point. Feedback situation. Wherein, optionally, the feedback situation includes at least one of a conversion rate and a reading rate of the short messages, wherein the conversion rate is the ratio of the number of short messages that trigger profitable behavior to the number of all pushed short messages, The reading rate is the ratio of the number of read short messages to the number of all pushed short messages.

Among them, what is to be acquired in the embodiments of the present application is the feedback situation of the first target user group on the pushed short messages as a whole, not just the feedback situation of a single user in the first target user group. In this way, the short message pushing platform can determine the overall feedback of the first target user group on the pushed short messages by calculating the reading rate and the conversion rate. Among them, the reading rate may reflect the reading situation of the pushed short messages by users in the first target user group. It is understandable that when a terminal user receives a pushed short message, if it can open the pushed short message for reading, then it is more likely to trigger further behaviors related to the pushed short message content.

As a way, the terminal device used by the user (for example, the user in the first target user group) is configured with a data burying point for data monitoring, and then the reading of the pushed short message is detected through the data burying point.

Optionally, the short message display on the terminal device can be performed by a designated program (for example, the client corresponding to the third-party information push terminal or the client corresponding to the short message push platform, or the short message display program that comes with the terminal device ) Is completed, and the designated program can be an independent client program or a plug-in embedded in a certain client program. Then, in one way, the aforementioned data burying point for data monitoring can be directly configured in the same client as the specified program. In this case, the data burying point for data monitoring can detect its own location. The information display plug-in on the client side loads the information content to obtain whether the user has read the pushed short message. Exemplarily, the content of the short message sent to the terminal device to which the user of the first target user group belongs is "product A will be launched on a month and b, and the introduction information of product A". Then in this case, the data burying point can obtain in advance that the content of the short message is the aforementioned "product A will be launched on a month and b, and the introduction information of product A". Then in this case, the data burying point can detect the content of the short message loaded by the information display plug-in in the client where it is located. If it detects that the loaded content is the aforementioned "product A will be launched on a month and b," As well as the introduction information of product A", it can be determined that the user has read the short message, so that it can be obtained by this method whether all users in the first target user group have read the pushed short message.

As another method, the data burying point for data monitoring may not be in the same client terminal as the designated program for information push. Then in this case, the data burying point cannot detect whether the user has read the pushed short message by detecting the content loaded by the information display plug-in. So as a way, in the case that the data burying point for data monitoring and the designated program for information push are not in the same client, the data burying point can detect whether the user is running by detecting the operation of the client for displaying the pushed SMS I have read the push message. In this case, in addition to obtaining the content of the pushed short message itself in advance, the data burying point for data monitoring can also obtain the identification of the client that displays the pushed short message. Exemplarily, the content of the pushed short message sent to the first target user group is "XX sports competition is about to open", then the data burying point for data monitoring can not only obtain the content of the pushed short message, but also obtain The pushed short message is pushed by client A. Furthermore, after receiving the detection task, the operation of client A can be detected. Among them, detecting the client A may include detecting the content displayed by the terminal device when it is detected that the client A is running in the foreground. If it is detected that the displayed content is the aforementioned "XX sports competition is about to open", It can be determined that the user has read the pushed short message, so that even if the data buried point and the designated program for information push are not in the same client, the user's reading of the pushed short message can still be detected.

The short message push method provided in this application, after obtaining the short message to be pushed and the push demand information matching the short message to be pushed, determines the first target user group based on the push demand information, and then compares the message based on the user portrait. The first target user group is divided to obtain a plurality of second target user groups, and then the to-be-pushed short messages are pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups . Moreover, in this embodiment, the push demand information can be manually input by the user or the manager, and in the case that the user or the manager does not manually input, the content of the short message to be pushed can also be identified to obtain the push demand information. In turn, it provides diversified channels for obtaining push demand information. Therefore, this method realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and the first user group will continue to be based on the first user group. The user portraits are divided to obtain multiple second target user groups, and then text messages are sent for the respective characteristic information of the second target user groups, thereby further improving the pertinence of the text messages, so as to help improve the conversion rate of the text messages.

Please refer to FIG. 6, a short message pushing device 600 provided by an embodiment of the present application, and the device 600 includes:

The information acquiring unit 610 is configured to acquire the short message to be pushed and the push demand information matching the short message to be pushed. The first user determining unit 620 is configured to determine a first target user group based on the pushing demand information. As a manner, the first user determining unit 620 is specifically configured to obtain associated demand information associated with the push demand information; and determine the first target user group based on the push demand information and the associated demand information. Optionally, the first user determination unit 620 is specifically configured to obtain user interest information; obtain corresponding users whose interest information matches the push demand information, and corresponding users whose interest information matches associated demand information As the first target user group. In this manner, as shown in FIG. 7, the device further includes a user information obtaining unit 621, configured to calculate the user's interest information based on the user's behavior data; and store the interest information in a designated storage area. Optionally, the first user determining unit 620 is specifically configured to read the stored interest information of the user from the designated storage area.

As a manner, the first user determining unit 620 is specifically configured to obtain keywords included in the push demand information, and use demand information including words associated with the keywords as the associated demand information. As another way, the first user determination unit 620 is specifically configured to obtain the associated identification corresponding to the push demand information, and use the demand information corresponding to the associated identification as the associated demand information associated with the push demand information. In this manner, as shown in FIG. 8, the device 600 further includes an association identification adding unit 622, which is used to identify the content of the stored demand information; configure the same association for identifying the demand information that includes associated content Logo.

The second user determining unit 630 is configured to divide the first target user group based on the user portrait to obtain multiple second target user groups. The short message pushing unit 640 is configured to push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups. As a way, the short message pushing unit 640 is specifically configured to determine the short message characteristics corresponding to each of the plurality of second target user groups according to the respective characteristic information of the plurality of second target user groups; based on the plurality of second target user groups Each corresponding short message feature pushes the to-be-push short message to the multiple second target user groups.

Optionally, the short message feature includes at least one of the following feature information: message content typesetting information; whether the short message content carries associated content information; and short message sending time information.

As a way, the second user determination unit 630 is configured to obtain the level of the account bound to the sender sending the short message to be pushed; according to the respective characteristic information of the plurality of second target user groups and the level, The short message features corresponding to each of the multiple second target user groups are determined, wherein the higher the level, the greater the number of feature information included in the short message feature. Optionally, if the level is the first level, the short message characteristics corresponding to each of the multiple second target user groups include one of short message content typesetting information, whether the short message content carries related content information, and short message sending time information. If the level is a second level higher than the first level, the respective short message characteristics corresponding to the multiple second target user groups include text message content typesetting information, whether the text message content carries related content information, and two of the short message sending time information. indivual. If the level is a third level higher than the second level, the corresponding short message characteristics of the multiple second target user groups include three types of short message content typesetting information, whether the short message content carries related content information, and short message sending time information. indivual.

As a way, the second user determination unit 630 is further configured to obtain the level of the account bound to the sender sending the short message to be pushed, and if the level meets the level threshold, perform the user portrait-based comparison of the first user profile. One target user group is divided to obtain multiple second target user groups. If the level does not meet the level threshold, the short message pushing unit 640 directly sends the short message to be pushed to the first target user group.

As a way, the information obtaining unit 610 is specifically configured to obtain the short message to be pushed; perform content identification on the short message to be pushed; and use the identified keywords as the push demand information matching the short message to be pushed. In this manner, the information acquisition unit 610 is also specifically configured to detect whether there is input push demand information; if it recognizes that there is no push demand information input, execute the content identification of the short message to be pushed; if it recognizes If there is input push demand information, the input push demand information is used as push demand information matching the short message to be pushed.

It should be noted that the device embodiment in the present application and the foregoing method embodiment correspond to each other, and the specific principles in the device embodiment can be referred to the content in the foregoing method embodiment, which will not be repeated here.

Hereinafter, an electronic device provided by the present application will be described with reference to FIG. 9.

Referring to FIG. 9, based on the foregoing short message pushing method, an embodiment of the present application also provides another electronic device 200 including a processor 102 that can execute the foregoing short message pushing method. The electronic device 200 further includes a memory 104 and a network module 106. Wherein, the memory 104 stores a program that can execute the content in the foregoing embodiment, and the processor 102 can execute the program stored in the memory 104.

Among them, the processor 102 uses various interfaces and lines to connect various parts of the entire electronic device 200, by running or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and calling data stored in the memory 104 , Perform various functions of the electronic device 200 and process data. Optionally, the processor 102 may use at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). A kind of hardware form to realize. The processor 102 may be integrated with one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like. Among them, the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It is understandable that the above-mentioned modem may not be integrated into the processor 102, but may be implemented by a communication chip alone.

The memory 104 may include random access memory (RAM) or read-only memory (Read-Only Memory). The memory 104 may be used to store instructions, programs, codes, code sets or instruction sets. The memory 104 may include a storage program area and a storage data area, where the storage program area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc. The data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.

The network module 106 is used to receive and send electromagnetic waves, and realize the mutual conversion between electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices, such as with an audio playback device. The network module 106 may include various existing circuit elements for performing these functions, for example, an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a subscriber identity module (SIM) card, a memory, etc. . The network module 106 can communicate with various networks, such as the Internet, an intranet, and a wireless network, or communicate with other devices through a wireless network. The aforementioned wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network. For example, the network module 106 can exchange information with the base station.

Optionally, the electronic device 200 may be a server that executes the foregoing method embodiments.

Please refer to FIG. 10, which shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application. The computer-readable medium 1100 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.

The computer-readable storage medium 1100 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Optionally, the computer-readable storage medium 1100 includes a non-transitory computer-readable storage medium. The computer-readable storage medium 1100 has a storage space for executing the program code 810 of any method step in the above-mentioned method. These program codes can be read from or written into one or more computer program products. The program code 1110 may be compressed in an appropriate form, for example.

In summary, the short message push method, device, server and storage medium provided by this application will determine the first message based on the push demand information after acquiring the short message to be pushed and the push demand information matching the short message to be pushed. A target user group, and then divide the first target user group based on the user portrait to obtain a plurality of second target user groups, and then, according to the respective characteristic information of the plurality of second target user groups, report to the plurality of A second target user group pushes the short message to be pushed. Therefore, this method realizes that the first user group to receive the short message can be circled according to the push demand information matched by the short message to be sent, thereby improving the pertinence of the short message sending, and the first user group will continue to be based on the first user group. The user portraits are divided to obtain multiple second target user groups, and then text messages are sent for the respective characteristic information of the second target user groups, thereby further improving the pertinence of the text messages, so as to help improve the conversion rate of the text messages.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the application, not to limit them; although the application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: The technical solutions recorded in the foregoing embodiments are modified, or some of the technical features thereof are equivalently replaced; these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

A short message push method, characterized in that the method includes:

Acquiring the short message to be pushed and the push demand information matching the short message to be pushed;

Determining a first target user group based on the push demand information;

Dividing the first target user group based on the user portrait to obtain multiple second target user groups;

Push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.
The method according to claim 1, wherein the determining a first target user group based on the push demand information comprises:

Acquiring associated demand information associated with the push demand information;

The first target user group is determined based on the push demand information and the associated demand information.
The method according to claim 2, wherein the determining the first target user group based on the push demand information and the associated demand information comprises:

Obtain user's interest information;

Obtain the users whose corresponding interest information matches the push demand information, and the users whose corresponding interest information matches the associated demand information as the first target user group.
The method according to claim 3, characterized in that, before acquiring the interest information of each user, the method further comprises:

Calculate the user’s interest information based on the user’s behavior data;

Store the interest information in a designated storage area;

The obtaining of interest information of each user includes:

Read the stored user's interest information from the designated storage area.
The method according to any one of claims 2-4, wherein said obtaining the associated demand information associated with the push demand information comprises:

Acquiring keywords included in the push demand information;

The demand information including the words associated with the keyword is used as the associated demand information.
The method according to any one of claims 2-4, wherein said obtaining the associated demand information associated with the push demand information comprises:

Acquiring the associated identifier corresponding to the push demand information;

The demand information corresponding to the associated identifier is used as the associated demand information associated with the push demand information.
The method according to claim 6, characterized in that, before acquiring the short message to be pushed and the push demand information matching the short message to be pushed, the method further comprises:

Content identification of stored demand information;

Configure the same association identifier to identify the requirement information including associated content.
The method according to any one of claims 1-7, wherein the to-be-push is pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups SMS, including:

Determine the short message characteristics corresponding to each of the multiple second target user groups according to the respective feature information of the multiple second target user groups;

Push the short messages to be pushed to the plurality of second target user groups respectively based on the characteristics of the short messages corresponding to each of the plurality of second target user groups.
The method according to claim 8, wherein the short message feature includes at least one of the following feature information:

Message content typesetting information;

Whether the content of the short message carries related content information; and

Information about the time when the short message is sent.
The method according to claim 9, wherein the determining the short message characteristics corresponding to each of the plurality of second target user groups according to the respective characteristic information of the plurality of second target user groups comprises:

Acquiring the level of the account bound to the sender sending the short message to be pushed;

According to the respective feature information of the multiple second target user groups and the level, determine the respective short message features corresponding to the multiple second target user groups, wherein the feature information included in the short message feature corresponding to the higher the level is The greater the number.
The method according to claim 10, characterized in that, if the level is the first level, the SMS characteristics corresponding to each of the multiple second target user groups include text message content typesetting information, whether the text message content carries related content information, and text message sending One of the moment information.
The method according to claim 11, wherein if the level is a second level higher than the first level, the short message characteristics corresponding to each of the multiple second target user groups include text message content typesetting information, and text message content. Whether to carry two of the associated content information and the time when the short message is sent.
The method according to claim 12, wherein if the level is a third level higher than the second level, the short message characteristics corresponding to each of the plurality of second target user groups include text message content typesetting information and text message content Whether to carry three of the associated content information and the time when the short message is sent.
The method according to any one of claims 1-13, wherein the dividing the first target user group based on user portraits, and before obtaining multiple second target user groups, further comprises:

Acquiring the level of the account bound to the sender sending the short message to be pushed;

If the level meets the level threshold, the division of the first target user group based on the user portrait is performed to obtain multiple second target user groups.
The method according to claim 14, wherein the method further comprises:

If the level does not meet the level threshold, the short message to be pushed is directly sent to the first target user group.
The method according to any one of claims 1-15, wherein the obtaining the short message to be pushed and the push demand information matching the short message to be pushed comprises:

Get the SMS to be pushed;

Perform content recognition on the short message to be pushed;

The identified keywords are used as the push demand information matching the short message to be pushed.
The method according to claim 16, characterized in that, before the content identification of the short message to be pushed, the method further comprises:

Detect whether there is input push demand information;

If the push demand information that is not input is recognized, perform the content identification of the short message to be pushed;

If it is recognized that there is input push demand information, the input push demand information is used as push demand information matching the short message to be pushed.
A short message push device, characterized in that the device includes:

An information acquiring unit, configured to acquire short messages to be pushed and push demand information matching the short messages to be pushed;

A first user determining unit, configured to determine a first target user group based on the push demand information;

The second user determining unit is configured to divide the first target user group based on the user portrait to obtain multiple second target user groups;

The short message pushing unit is configured to push the short messages to be pushed to the plurality of second target user groups respectively according to the respective characteristic information of the plurality of second target user groups.
A server, characterized by comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the method according to any one of claims 1-17.
A computer-readable storage medium, wherein a program code is stored in the computer-readable storage medium, wherein the method according to any one of claims 1-17 is executed when the program code is run by a processor.