WO2021174495A1

WO2021174495A1 - Information pushing method and device, server, and storage medium

Info

Publication number: WO2021174495A1
Application number: PCT/CN2020/078030
Authority: WO
Inventors: 郭子亮
Original assignee: 深圳市欢太科技有限公司; Oppo广东移动通信有限公司
Priority date: 2020-03-05
Filing date: 2020-03-05
Publication date: 2021-09-10
Also published as: CN115023934A

Abstract

Disclosed in embodiments of the present application are an information pushing method and device, a server, and a storage medium. The method comprises: obtaining information to be pushed; obtaining a pushing target user, the pushing target user being a user having a corresponding influence parameter satisfying a target condition, and the influence parameter representing the degree of influence of the user on other users; and pushing the information to be pushed to the pushing target user. The present method enables information not to be pushed to all users but only to be pushed to a target user during information pushing, so that while making information pushing more targeted, the influence of the pushing target user on other users can be used, to allow the pushing target user to forward information to be pushed, thereby reducing the number of users who directly receive information pushing and still increasing the conversion rate of the information.

Description

Information pushing method, device, server and storage medium

Technical field

This application relates to the field of Internet technology, and more specifically, to an information push method, device, server, and storage medium.

Background technique

With the development of Internet services, data is also showing explosive growth. There are more and more requirements for data operations in all walks of life. For example, related systems can inform users of relevant information by pushing information to users. However, in the relevant information push methods, there is still a lack of specificity.

Summary of the invention

In view of the above problems, this application proposes an information push method, device, server and storage medium to improve the above problems.

In the first aspect, this application provides an information push method, the method includes: acquiring information to be pushed; acquiring a push target user, where the push target user is a user whose corresponding influence parameter satisfies the target condition, and the influence The parameter characterizes the degree of the user's influence on other users; and pushes the information to be pushed to the push target user.

In a second aspect, this application provides an information push device, the device includes: an information acquisition unit for acquiring information to be pushed; a push target determination unit for acquiring a push target user, and the push target user is a corresponding A user whose influence parameter satisfies the target condition, and the influence parameter characterizes the degree of the user's influence on other users; an information push unit is configured to push the information to be pushed to the push target user.

In a third aspect, the present application provides a server including a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the above method.

In a fourth aspect, the present application provides a computer-readable storage medium in which program code is stored, wherein the above-mentioned method is executed when the program code is run by a processor.

The information pushing method, device, server, and storage medium provided by this application are used to obtain the information to be pushed, and after determining the user whose corresponding influence parameter meets the target condition as the pushing target user, the pushing target user is pushed to the pushing target user. Describe the information to be pushed. Therefore, the target users who receive the information push are selected based on the influence parameter that characterizes the degree of influence of the user on other users, so that the information push does not need to be pushed to all users, but only to the push target users. In order to improve the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. And at the same time it can still increase the conversion rate of information.

Description of the drawings

In order to more clearly describe the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings that need to be used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

Figure 1 shows a flowchart of an information push method proposed in an embodiment of the present application

FIG. 2 shows a flowchart of an information push method proposed in another embodiment of the present application;

FIG. 3 shows a flowchart of an information push method proposed in yet another embodiment of the present application;

FIG. 4 shows a flowchart of an information push method proposed by another embodiment of the present application;

FIG. 5 shows a flowchart of an information push method proposed by another embodiment of the present application;

Fig. 6 shows a structural block diagram of an information push device proposed in an embodiment of the present application;

FIG. 7 shows a structural block diagram of an information pushing device proposed by another embodiment of the present application;

FIG. 8 shows a structural block diagram of an information push device proposed by another embodiment of the present application;

FIG. 9 shows a structural block diagram of another electronic device of the present application for executing the information pushing method according to an embodiment of the present application;

FIG. 10 is a storage unit for storing or carrying program code for implementing the information pushing method according to the embodiment of the present application according to an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of this application.

User portrait is a very popular research direction in related fields. By processing, mining, and characterizing information such as users' active behaviors and consumption behaviors, user portraits (that is, user portraits of users) can be formed, and then user portrait tags of related users can be generated, so that user characteristics can be more comprehensively understood. After the user portrait label is generated, the user can be more targeted to push appropriate content, which can reduce the push operation cost.

For example, after a user portrait tag of a certain user is generated, the generated user portrait tag may indicate that the user likes sports, the user likes to eat rice, and the user likes to watch sports games. Then in this case, when pushing a message to the user, a message matching the user's portrait can be pushed. For example, when the user is using an ordering application, he can push more information about rice. When the user is using a video application, he can push more video content about sports games.

The inventor found in the research that there is still a lack of pertinence in the relevant information push process. For example, in the relevant information push process, after determining the user group to receive information, it will directly push the information to each user in the user group determined to receive the information. However, after research by the inventor, it is found that although the user group determined to receive the information may match the content of the current information to be pushed in the user portrait, not all of them are interested in the received information, or not at all. Trust the received information directly. For example, the currently pushed information is information about product launches, and the user group that may be determined to receive the information is a user group with a user profile (which can also be understood as an interest type), which is a consumer user group, but the user profile is a consumer user The group does not necessarily trust consumer information (that is, the aforementioned information about product launches), and as a result, there will be no conversion when the information is received immediately.

Therefore, the inventor proposes the information push method, device, server, and storage medium provided in this application. After acquiring the information to be pushed, and determining the user whose corresponding influence parameter meets the target condition as the push target user, the push The target user pushes the information to be pushed. Therefore, the target users who receive the information push are selected based on the influence parameter that characterizes the degree of influence of the user on other users, so that the information push does not need to be pushed to all users, but only to the push target users. In order to improve the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. And at the same time it can still increase the conversion rate of information.

Hereinafter, each embodiment of the present application will be described in detail with reference to the accompanying drawings.

Please refer to FIG. 1, an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:

S110: Obtain the information to be pushed.

It is understandable that the information to be pushed is information to be sent to the user. In this embodiment, there may be multiple ways to obtain the information to be pushed.

As a way, the information to be pushed can be generated by the sending end that needs to send the information and then delivered to the information pushing platform, so that the information pushing platform can obtain the information to be pushed. Exemplarily, merchant A expects to send a product listing information, the sending end bound to merchant A can first generate product listing information, and then send the product listing information to the information push platform, and after receiving the information from merchant A After the product listing information sent by the bound sender, the product listing information will be used as the information to be pushed.

As another way, the information to be pushed can be automatically generated by the information push platform. In this way, the information to be pushed can be automatically generated by the information push platform after detecting a specified event trigger. Optionally, the specified event may be a timed expiration event. Exemplarily, merchant A currently has a new product on the market, and merchant A expects to regularly push information to related users to introduce the product after the product is launched. In this way, the sender corresponding to merchant A can send to the information push platform A message periodically sends an event generation request, and the corresponding information content is set. After receiving the periodic event generation request, the information push platform can generate a periodic event generation request and store the corresponding information content. Then, after the information push platform detects that the periodic sending event is triggered, it can generate the information to be sent, and when the periodic sending event is triggered, the content of the generated information to be sent is the corresponding information content set previously. For example, if the regular information sending event set by merchant A is to send information once every week, and the corresponding information content is set to "product A is already on the market", then the information push platform generates a regular sending event that sends information once every week After that, you can trigger the generation of the to-be-sent information every one week, and the content of the generated to-be-sent information is "product A is already on the market".

In addition, when the information to be pushed is generated, the configuration information of the information to be pushed can also be generated at the same time, and the configuration information is used to describe the details of the information to be pushed. Optionally, the details may include target users, information types, information typesetting requirements, etc. Among them, the target user characterizes which users the information to be pushed currently needs to be pushed to. For example, the target user may be a male user, a female user, or a user in a certain area. The information type characterizes which category of information the information belongs to. For example, it may belong to consumer information, it may belong to sports information, or it may belong to literary and artistic information. Information typesetting requirements indicate which graphic format and graphic style should be used for typesetting the content of the information. For example, the graphic style may include artistic font style and landscape painting style.

S120: Obtain a push target user, where the push target user is a user whose corresponding influence parameter satisfies the target condition, and the influence parameter represents the degree of the user's influence on other users.

As a way, in this embodiment, the push target user is a user whose influence parameter selected from all users qualified to receive information meets the target condition.

Among them, all users who are qualified to receive information can be users circled by the sending end that needs to send the information when the information to be pushed is generated. For example, when the information to be pushed is generated, the target user determined by the sender that needs to send the information is a male user, then in this case all male users are users who are qualified to receive information. For another example, when the information to be pushed is generated, the target user determined by the sender that needs to send the information is a consumer user who has purchased product A. In this case, a consumer user who has purchased product A is considered to have Users who are qualified to receive information.

In addition, users who are qualified to receive information may also be matched users that are automatically identified by the information push platform based on the information to be pushed. For example, the information push platform automatically recognizes that the information to be pushed is information about product launches based on the content of the information to be pushed, and then the information to be pushed can be identified as message-type information, and then the information to be pushed can be combined with consumer-related information. The user is adapted to match, thereby determining the consumer user as a user who is qualified to receive information.

S130: Push the information to be pushed to the push target user.

As shown in the foregoing content, in this embodiment, the push target user is a user whose corresponding influence parameter selected meets the target condition, and the influence parameter therein represents the degree of influence of the corresponding user on other users. The degree of influence can be understood as whether the message is more interested or more trustworthy because it is a message forwarded by the user (that is, the user whose influence parameter meets the target condition).

In addition, the influence parameter in this embodiment may also involve factors related to the conversion rate of forwarded information. Among them, the conversion rate can be understood as the rate at which the information to be sent triggers the recipient to read and consume. It is understandable that if more push target users forward the received information to be pushed to the forwarding target user, and more forwarding target users accept the information to be pushed forwarded by the push target user, then the overall situation is Will increase the conversion rate of the information to be pushed. Among them, the forwarding target user accepts the information to be pushed forwarded by the pushing target user can be understood as that the forwarding target user has consulted the information to be pushed forwarded by the pushing target user, or generated information about the information to be pushed forwarded by the pushing target user. consuming behavior.

An information push method provided by this application is to obtain the information to be pushed, and after determining the user whose corresponding influence parameter satisfies the target condition as the push target user, push the information to be pushed to the push target user. Therefore, the target users who receive the information push are selected based on the influence parameter that characterizes the degree of influence of the user on other users, so that the information push does not need to be pushed to all users, but only to the push target users. In order to improve the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. And at the same time it can still increase the conversion rate of information.

Please refer to FIG. 2, an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:

S210: Obtain information to be pushed.

S220: Obtain the forwarding information conversion rate parameter of each user.

In this embodiment, the information push platform may calculate the conversion status of the information forwarded by each user to the forwarding target user to obtain the forwarding information conversion rate parameter of each user. As a calculation method, the forwarded information conversion rate parameter is equal to the ratio of the number of forwarded information accepted by the forwarding target user to the number of forwarding times. For example, user A has reposted information 10 times, of which 5 times the information was viewed by the forwarding target user or generated a consumption behavior about the information to be pushed forwarded by the target user, then the conversion rate parameter of the forwarded information corresponding to user A is 5. /10=0.5.

As a way, you can configure the data burying point in the terminal used by the user, and then use the data burying point to collect the information pushed by the information platform (for example, the information pushed to the target user) and the forwarding target of the target user. Feedback from users. Wherein, optionally, the feedback situation includes the forwarding information conversion rate parameter of each user.

Among them, what needs to be obtained in the embodiment of the present application is the feedback situation of all users on the pushed information. In this way, the information push platform can determine the feedback status of all users on the received forwarded information by calculating the forwarded information conversion rate parameter, and then determine the forwarded information conversion rate parameter corresponding to each user. Among them, whether it has been read or not can reflect the acceptance of the forwarded information by the forwarding target user. It is understandable that when terminal users receive the forwarded information, if they can open the forwarded information for display, then it is more likely to trigger further consumption behaviors related to the forwarded information content. Correspondingly, in this embodiment, if it is detected that the forwarding target user has read the received forwarding information, it is determined that the forwarding target user has accepted the received forwarded information.

Optionally, in order to complete the reading of information, a designated program is required on the terminal device (for example, the client corresponding to the third-party information push terminal or the client corresponding to the information push platform, or the information that comes with the terminal device The display program) displays the forwarded information, and the designated program can be an independent client program or a plug-in embedded in a certain client program.

In one way, the aforementioned data burying point for data monitoring can be directly configured in the same client as the specified program. In this case, the data burying point for data monitoring can be detected by detecting its own client. The information display plug-in at the end loads the information content to obtain whether the user has read the pushed information. Exemplarily, the content of the information sent to the terminal device to which the user of the forwarding target user belongs is "product A will be launched on a month and b, and the introduction information of product A". Then in this case, the data embedding point can obtain the content of the information in advance as the aforementioned "product A will be launched on a month and b, and the introduction information of product A". Then in this case, the data burying point can detect the content of the information loaded by the information display plug-in in the client where it is located. If it detects that the loaded content is the aforementioned "Product A will be launched on a month and b," And the introduction information of product A", it can be determined that the user has read the information, so that it can be obtained by this method whether the forwarding target user has read the information forwarded by the pushing target user.

As another way, the data buried point for data monitoring may not be in the same client terminal as the designated program for information push. Then in this case, the data embedding point cannot detect whether the user has read the pushed information by detecting the content loaded by the information display plug-in. So as a way, in the case that the data burying point for data monitoring and the designated program for information push are not in the same client, the data burying point can detect whether the user is running by detecting the operation of the client for displaying the pushed information. I have read the posted information.

In this case, in addition to pre-obtaining the content of the forwarded information itself, the data burying point for data monitoring can also obtain the identification of the client that displays the forwarded information. Exemplarily, the content of the information forwarded to the forwarding target user is "XX sports competition is about to open", then the data burying point for data monitoring can not only obtain the content of the forwarded information, but also obtain the forwarded information It is forwarded by client A. Furthermore, after receiving the detection task, the operation of client A can be detected. Among them, detecting the client A may include detecting the content displayed by the terminal device when it is detected that the client A is running in the foreground. If it is detected that the displayed content is the aforementioned "XX sports competition is about to open", It can be determined that the user has read the forwarded information, so that even if the data buried point and the designated program for information push are not in the same client, the user’s reading of the forwarded information can still be detected, which makes it even better. Accurately and comprehensively detect the forwarding conversion rate corresponding to each user.

S230: Determine a user whose corresponding forwarding information conversion rate parameter is not lower than a conversion rate threshold as a push target user.

For users whose forwarding information conversion rate parameter is not lower than the conversion rate threshold, the information they forwarded will be more likely to be accepted by the forwarding target user. In the case that users whose corresponding forwarding information conversion rate parameters are not lower than the conversion rate threshold are determined as push target users, as far as possible, only users whose forwarding information conversion rate parameters are not lower than the conversion rate threshold can be sent. Pushing information helps reduce the direct interruption of more users by the information push platform, while still having a higher information conversion rate.

S240: Push the information to be pushed to the push target user.

It should be noted that the conversion rate parameter of forwarded information is not only affected by whether the forwarding target user itself accepts the information, but also affected by the total number of forwarding. For example, for a certain user, when the corresponding total number of forwarding times is low, there may be a higher conversion rate parameter of forwarded information, but it may cause the corresponding increase as the total number of forwarding times increases. The conversion rate parameter of forwarded information is reduced. Among them, the total number of forwarding times is the number of forwarding all information performed by the user, and is not limited to the number of forwarding a certain piece of information. Exemplarily, for information A, user A reposted it 10 times. For message B, user A reposted it 20 times. For message C, user A reposted it 5 times. Then the total number of forwarding times of the user A is 35 times.

After studying these series of phenomena, the inventor found that as the total number of reposts corresponding to a user increases, more reposts may be sent to users with a lower probability of being affected, and then It may cause that as the total number of forwarding times corresponding to a certain user increases, the corresponding forwarding information conversion rate parameter decreases instead. That is, when information is forwarded, it is usually first forwarded to some users with a close relationship or first to some users who are closely related to the content of the information to be forwarded, and users with a relatively close relationship may be forwarded to users who are closely related to the current information. Users who are more closely related to the content of the forwarded information have a greater probability of accepting the received forwarded information. After that, it will be forwarded more to users with less close relationships or to users who are not closely related to the content of the current information to be forwarded, and these users have a relatively low probability of accepting the received forwarding information. .

Therefore, the inventor found that if it can correspond to a higher total number of forwardings and still correspond to a higher conversion rate parameter of forwarded information, then the overall conversion rate of the information to be pushed can be better improved. In this case, as a way, users whose corresponding conversion rate parameters of the forwarded information are not lower than the conversion rate threshold and the corresponding total number of forwarding times are not lower than the number threshold can be determined as the target users of the push, so that It can be determined that more users who can improve the overall conversion rate of the information to be pushed are targeted as push users.

An information push method provided by this application is to obtain the information to be pushed, and after determining the user whose corresponding forwarding information conversion rate parameter is not lower than the target threshold as the push target user, push the push target user to the push target user information. Therefore, the target users who receive the information push are selected based on the forwarding information conversion rate parameter that characterizes the degree of the user's influence on other users, so that the information push does not need to be pushed to all users, but can only be pushed to the push target. Users, so that in the case of improving the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. Quantity, and at the same time can still increase the conversion rate of information.

Please refer to FIG. 3, an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:

S310: Obtain the information to be pushed.

S320: Determine a user whose corresponding forwarding information conversion rate parameter is not lower than a target threshold as a user to be selected, and the push target user is a user whose corresponding influence parameter satisfies the target condition, and the influence parameter represents the user's influence on other users The degree of influence.

S330: Among the to-be-selected users, users whose corresponding favorability parameter is not lower than the favorability threshold are determined as the push target users, and the favorability parameter represents the favorability degree of other users.

In this embodiment, for each user, in addition to the aforementioned parameters such as the total number of reposts and the parameters of the conversion rate of reposting information, it is also possible to correspond to the parameter of the favorability parameter. It should be noted that if the information forwarded by the target user to the forwarding target user becomes more in a period of time, then the forwarding target user may be disgusted with the received information, and at the same time, the information may be forwarded. Dislike the push target users of the forwarding target users. Then, after configuring the parameter of the favorability parameter, the target user can be pushed to a certain limit for uncontrolled forwarding of information.

Furthermore, as a way, after configuring the parameter of favorability, it is possible to further filter out users who are still not objectionable even in the case of more information being forwarded, so as to achieve reduction. The number of users who directly receive information pushes, and at the same time can still increase the information conversion rate.

S340: Push the information to be pushed to the push target user.

As a way, after the pushing the information to be pushed to the pushing target user, the method further includes: acquiring information to be updated users, and the information to be updated user is among the pushing target users, and the forwarded information to be pushed For users whose information is accepted by the forwarding target user, add the forwarding information conversion rate parameter corresponding to the user whose information is to be updated.

Optionally, after adding the forwarding information conversion rate parameter corresponding to the user whose information is to be updated, the method further includes: adding a favorability parameter of the user whose information is to be updated.

It should be noted that when a certain user receives the information forwarded by other users, to a certain extent, it indicates that the user has a certain favor with the user who forwarded the information, or a certain favorability parameter will be increased. Correspondingly, as a way, the adding the favorability parameter of the user whose information is to be updated includes: adding the favorability parameter of the user whose information is to be updated based on the forwarding information conversion rate parameter.

In this embodiment, as a way, the increase of the preference parameter of the user whose information is to be updated based on the forwarded information conversion rate parameter includes: if the forwarded information conversion rate parameter is not higher than a first threshold, The favorability parameter of the user whose information is to be updated is increased by the first favorability parameter value; if the forwarding information conversion rate parameter is higher than the first threshold, the favorability parameter of the user whose information is to be updated is increased by the second favorability parameter Parameter value; wherein the first preference parameter value is greater than the second preference parameter value. It should be noted that if the corresponding forwarding information conversion rate parameter is low (for example, the aforementioned information is not higher than the first threshold), the forwarded information can be accepted by the forwarding target user, then the user is characterized Currently, there are parameters that can generate good affection levels. Therefore, when the corresponding forwarding information conversion rate parameter is low, the forwarded information can still be accepted by the forwarding target user. The users who are to be updated can increase the relative self-correspondence The higher the conversion rate parameter of forwarding information is, the more the user to be updated will have more favorability parameters.

As another way, the adding the preference parameter of the user whose information is to be updated based on the forwarding information conversion rate parameter includes: obtaining a mapping relationship conversion parameter between the forwarding information conversion rate parameter and the preference parameter self-checking ; Based on the mapping relationship conversion parameter and the forwarding information conversion rate parameter, increase the favorability parameter of the user whose information is to be updated.

In addition, in addition to the aforementioned update of the favorability parameter after forwarding the information to be pushed, any user can evaluate the favorability parameter of other users who have forwarded the information. Then, as a way, the method also It includes: updating the favorability parameter of the user to be updated based on the feedback of the forwarding target user. Optionally, the forwarding target user may give the pushing target user a positive evaluation or a negative evaluation. Then, when the forwarding target user gives a positive evaluation to the user whose information is to be updated, the information push platform will correspondingly increase the favorability parameter of the user whose information is to be updated. In this case, the information push platform will correspondingly reduce the favorability parameters of users whose information is to be updated.

An information push method provided by this application is to obtain the information to be pushed, and determine that the user whose corresponding forwarding information conversion rate parameter is not lower than the target threshold and the corresponding favorability parameter is not lower than the favorability threshold is determined as the target user. To push the information to be pushed to the push target user. Therefore, the target users who receive the information push are selected based on the forwarding information conversion rate parameter that characterizes the degree of the user's influence on other users, so that the information push does not need to be pushed to all users, but can only be pushed to the push target. Users, so that in the case of improving the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. Quantity, and at the same time can still increase the conversion rate of information.

Please refer to FIG. 4, an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:

S410: Obtain the information to be pushed.

S420: Obtain a user group matched by the information to be pushed.

As a way, the obtaining the user group matched with the information to be pushed includes: obtaining the information type corresponding to the information to be pushed; matching the interest type corresponding to the user group with the information type; and matching the corresponding information The user group whose type matches the information type is regarded as the matched user group. For example, if the user group includes consumer user groups, sports user groups, and literary user groups, if the type of information to be pushed is consumer, the user group that matches the information to be pushed is the consumer group User groups.

Wherein, as an information type acquisition method, the acquiring the information type corresponding to the information to be pushed includes: acquiring keywords in the information to be pushed; and determining the information type of the information to be pushed based on the keywords .

It should be noted that the keywords in the information to be pushed are the words that best represent the core target of the information to be pushed this time. In this embodiment, as a way to identify words that can express the core purpose of the information to be pushed, a keyword corpus can be established in advance, and after the information to be pushed is split to obtain multiple split words, the The multiple split words are matched with the words in the keyword corpus, and the words that can be successfully matched to the corresponding content in the keyword corpus are confirmed as words that can express the core purpose of the information to be pushed. Among them, a successful match to the corresponding content can be understood as a match to a word with the same content. Exemplarily, taking the information to be pushed as "product A is about to be launched" as an example, the words obtained after the split include product A, soon to be launched, and to be launched. If product A is included in the pre-established keyword corpus, but not including upcoming and launching, then for product A, words with the same content can be matched, and then it can be determined that the words that match the corresponding content successfully, and for upcoming and launching It is determined that the word of the corresponding content cannot be matched.

As yet another way of identifying words that can express the core purpose of the information to be pushed, words that express the meaning of entities among the multiple split words can be used as words that can express the core purpose of the information to be pushed. Among them, words that express the meaning of entities can be understood as words that can express specific physical products, for example, words that have the meaning of physical products such as mobile phones, tablet computers, and computers. In this way, the entity vocabulary database can be established in advance. After multiple split words are obtained, the multiple split words are matched with the words in the entity vocabulary database, and the words that can be successfully matched are used as Words with substantive meaning. Among them, successful matching can be understood as matching words with the same content.

It should be noted that, in this embodiment, the keyword corpus and the entity vocabulary database are respectively generated based on the foregoing two methods, and in further research, it can be found that the words in these two databases may have repetitions. The same words may be successfully matched in the two databases, so as a way to improve the efficiency of identifying the words that can express the core purpose of the information to be pushed, you can first check the matching success rate of the two databases. , So that when identifying words that can express the core purpose of the information to be pushed, the word database with a higher matching success rate can be preferentially used, so that the matching efficiency can be improved. Exemplarily, the information push platform can count the matching success rates of the two libraries in real time and store them. Then, when it detects words that need to express the core purpose of the information to be pushed, it can first read the matching success rates of the two libraries and store them. Compare, and then select the corresponding library with a higher matching success rate to identify words that can express the core purpose of the information to be pushed.

After the keyword in the information to be pushed is identified, the information type of the information to be pushed can be determined based on the keyword in a further semantic analysis method.

As another information type obtaining method, the obtaining the information type corresponding to the information to be pushed includes: obtaining the stored configuration information of the information to be pushed; and reading the information of the information to be pushed from the configuration information. Information type. Wherein, the configuration information is configured and generated by the user at the sending end of the information to be pushed.

S430: Obtain a push target user from the user group, where the push target user is a user whose corresponding influence parameter satisfies the target condition, and the influence parameter represents the degree of the user's influence on other users.

S440: Push the information to be pushed to the push target user.

The information push method provided in this application is to obtain the user groups matched by the information to be pushed;

After obtaining the push target user from the user group, the push target user who receives the information push is selected based on the influence parameter that characterizes the degree of the user's influence on other users, thereby making it possible to push the information without pushing it to all users. , But can only be pushed to the target users, so that in the case of improving the pertinence of the information push, the influence of the target users on other users can be used, and the target users can be used to forward the information to be pushed. It can reduce the number of users who directly receive information pushes, and at the same time can still increase the information conversion rate.

Please refer to FIG. 5, an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:

S510: Acquire the relationship between every two users.

As a way, the acquiring the relationship between every two users includes: acquiring user relationship data through data interfaces of multiple third-party platforms; acquiring the relationship between every two users based on the user relationship data.

S520: Generate the user group based on the relationship between every two users, where the relationship between every two users in each user group is an association relationship.

As a way, users who need it can be registered in the information push platform, but these users themselves have established an association relationship with each other on other platforms, but they may not necessarily establish an association relationship in the information push platform. Exemplarily, user A, user B, and user C are registered in the information push platform. User A, user B, and user C may not have an association relationship with each other in the information push platform, but user A in platform A An association relationship is established with user B, and an association relationship is established between user B and user C in platform B, and platform A and platform B here are both third-party platforms for the information push platform. The information push platform uses the data interface of platform A and platform B to obtain users even if user A, user B, and user C in the information push platform may not establish an association relationship with each other in the information push platform An association relationship is established between A and user B, an association relationship is established between user B and user C, and an association relationship is established between user A and user C through other platforms, then user A. User B and user C are determined to be a user group.

It can be seen from the foregoing examples that in order to be able to establish a user group more comprehensively and accurately, in the same user group, the association relationship between any two users may not be established on the same platform. So as to realize the establishment of user groups across platforms.

S530: Obtain the information to be pushed.

S540: Obtain a user group matched by the information to be pushed.

S550: Obtain a push target user from the user group, where the push target user is a user whose corresponding influence parameter satisfies the target condition, and the influence parameter represents the degree of the user's influence on other users.

S560: Push the information to be pushed to the push target user.

S570: Acquire a target user group, where the target user group includes a user group to which the user who issued the disconnection request belongs.

S580: Detect whether the object of the request to disconnect the association relationship is the push target user.

S590: If yes, remove the user who issued the request to disconnect the association relationship from the target user group.

If not, the process ends.

It should be noted that if in a user group, the request is disconnected from the user who is determined to be the target user of the push, then the information forwarded by the target user may not be received, and there will be no comparison. The user who initiated the disconnect request and the push target user remain in the same group.

After obtaining the push target user from the user group, the push target user who receives the information push is selected based on the influence parameter that characterizes the degree of the user's influence on other users, thereby making it possible to push the information without pushing it to all users. , But can only be pushed to the target users, so that in the case of improving the pertinence of the information push, the influence of the target users on other users can be used, and the target users can be used to forward the information to be pushed. It can reduce the number of users who directly receive information pushes, and at the same time can still increase the information conversion rate. In addition, in this embodiment, the user group to which the user who issued the disconnect request belongs can be managed, which improves the real-time and timeliness of the user group management.

Please refer to FIG. 6, an information pushing device 600 provided by an embodiment of the present application, and the device 600 includes:

The information acquiring unit 610 is configured to acquire information to be pushed.

The push target determination unit 620 is configured to obtain push target users, where the push target users are users whose corresponding influence parameters meet the target condition, and the influence parameters represent the degree of the user's influence on other users.

The information pushing unit 630 is configured to push the information to be pushed to the pushing target user.

As a manner, the influence parameter includes a forwarding information conversion rate parameter, and the forwarding information conversion rate parameter represents a rate at which the forwarded information is accepted by the forwarding target user. In this manner, the push target determination unit 620 is specifically configured to obtain the forwarding information conversion rate parameter of each user; and determine the user whose forwarding information conversion rate parameter is not lower than the conversion rate threshold as the push target user. Optionally, the influence parameter further includes a preference parameter, which represents the degree of preference of other users. In this case, the push target determination unit 620 is specifically configured to convert the corresponding forwarding information The user whose rate parameter is not lower than the target threshold is determined as the user to be selected; among the users to be selected, the user whose corresponding favorability parameter is not lower than the favorability threshold is determined as the push target user.

As a way, as shown in FIG. 7, the device 600 further includes: an influence parameter management unit 640, configured to obtain a user whose information is to be updated, and the user whose information is to be updated is among the push target users. The user whose information to be pushed is accepted by the forwarding target user; adding the forwarding information conversion rate parameter corresponding to the user whose information is to be updated. The influence parameter management unit 640 is also used to increase the favorability parameter of the user whose information is to be updated.

Optionally, the influence parameter management unit 640 is specifically configured to increase the favorability parameter of the user whose information is to be updated based on the forwarding information conversion rate parameter.

As a specific increase method, the influence parameter management unit 640 is specifically configured to increase the preference parameter of the user whose information is to be updated by the first preference parameter if the conversion rate parameter of the forwarded information is not higher than the first threshold. Value; if the forwarding information conversion rate parameter is higher than the first threshold, the favorability parameter of the user whose information is to be updated is increased by a second favorability parameter value; wherein, the first favorability parameter value is greater than the The parameter value of the second favorability degree.

As another specific way of adding, the influence parameter management unit 640 is specifically configured to obtain the conversion parameter of the mapping relationship between the forwarding information conversion rate parameter and the self-inspection of the favorability parameter; The forwarding information conversion rate parameter increases the favorability parameter of the user whose information is to be updated.

Furthermore, the influence parameter management unit 640 is further configured to update the favorability parameter of the user whose information is to be updated based on the feedback of the forwarding target user.

As a way, the push target determination unit 620 is specifically configured to obtain a user group matching the information to be pushed; and obtain push target users from the user group. In this manner, the push target determination unit 620 is specifically configured to obtain the information type corresponding to the information to be pushed; match the interest type corresponding to the user group with the information type; and compare the corresponding information type with the information The user group whose type matches is regarded as the matched user group. Optionally, the push target determination unit 620 is specifically configured to obtain keywords in the information to be pushed; and determine the information type of the information to be pushed based on the keywords. Optionally, the push target determination unit 620 is specifically configured to obtain the stored configuration information of the information to be pushed; and read the information type of the information to be pushed from the configuration information.

As a way, as shown in FIG. 8, the device further includes:

The user group management unit 650 is configured to obtain the relationship between every two users; generate the user group based on the relationship between every two users, wherein, between every two users in each user group The relationship is an association relationship. The user group management unit 650 is further configured to obtain a target user group, where the target user group includes the user group to which the user who issued the disconnection request belongs; and detects whether the object of the disconnection request is the push target User; if yes, remove the user who issued the request to disconnect the association relationship from the target user group. Optionally, the user group management unit 650 is specifically configured to obtain user relationship data through data interfaces of multiple third-party platforms; and obtain the relationship between every two users based on the user relationship data.

The information pushing device provided in this application pushes the information to be pushed to the pushing target user after acquiring the information to be pushed and determining the user whose corresponding influence parameter meets the target condition as the pushing target user. Therefore, the target users who receive the information push are selected based on the influence parameter that characterizes the degree of influence of the user on other users, so that the information push does not need to be pushed to all users, but only to the push target users. In order to improve the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. And at the same time it can still increase the conversion rate of information.

It should be noted that the device embodiment in this application and the foregoing method embodiment correspond to each other, and the specific principles in the device embodiment can be referred to the content in the foregoing method embodiment, which will not be repeated here.

Hereinafter, an electronic device provided by the present application will be described with reference to FIG. 9.

Referring to FIG. 9, based on the foregoing information pushing method, an embodiment of the present application also provides another electronic device 200 including a processor 102 that can execute the foregoing information pushing method. The electronic device 200 further includes a memory 104 and a network module 106. Wherein, the memory 104 stores a program that can execute the content in the foregoing embodiment, and the processor 102 can execute the program stored in the memory 104.

Among them, the processor 102 uses various interfaces and lines to connect various parts of the entire electronic device 200, by running or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and calling data stored in the memory 104 , Perform various functions of the electronic device 200 and process data. Optionally, the processor 102 may use at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). A kind of hardware form to realize. The processor 102 may integrate one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like. Among them, the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It is understandable that the above-mentioned modem may not be integrated into the processor 102, but may be implemented by a communication chip alone.

The memory 104 may include random access memory (RAM) or read-only memory (Read-Only Memory). The memory 104 may be used to store instructions, programs, codes, code sets or instruction sets. The memory 104 may include a storage program area and a storage data area, where the storage program area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc. The data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.

The network module 106 is used to receive and send electromagnetic waves, and realize the mutual conversion between electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices, such as with an audio playback device. The network module 106 may include various existing circuit elements for performing these functions, for example, an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a subscriber identity module (SIM) card, a memory, etc. . The network module 106 can communicate with various networks, such as the Internet, an intranet, and a wireless network, or communicate with other devices through a wireless network. The aforementioned wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network. For example, the network module 106 can exchange information with the base station.

Optionally, the electronic device 200 may be a server that carries the aforementioned information push platform. In this manner as a server, the steps in the foregoing method embodiments may be executed by the electronic device 200.

Please refer to FIG. 10, which shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application. The computer-readable medium 1100 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.

The computer-readable storage medium 1100 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Optionally, the computer-readable storage medium 1100 includes a non-transitory computer-readable storage medium. The computer-readable storage medium 1100 has a storage space for executing the program code 810 of any method step in the above-mentioned method. These program codes can be read from or written into one or more computer program products. The program code 1110 may be compressed in an appropriate form, for example.

In summary, the information push method, device, server, and storage medium provided by this application obtain the information to be pushed, and determine the user whose corresponding influence parameter meets the target condition as the push target user, and then send the information to the push target user. The push target user pushes the information to be pushed. Therefore, the target users who receive the information push are selected based on the influence parameter that characterizes the degree of influence of the user on other users, so that the information push does not need to be pushed to all users, but only to the push target users. In order to improve the pertinence of information push, the impact of the target user on other users can be used to allow the target user to forward the information to be pushed, so as to reduce the number of users who directly receive the information push. And at the same time it can still increase the conversion rate of information.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the application, not to limit them; although the application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: The technical solutions recorded in the foregoing embodiments are modified, or some of the technical features thereof are equivalently replaced; these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

An information push method, characterized in that the method includes:

Get information to be pushed;

Acquiring a push target user, where the push target user is a user whose corresponding influence parameter satisfies the target condition, and the influence parameter represents the degree of the user's influence on other users;

Push the information to be pushed to the push target user.
The method according to claim 1, wherein the influence parameter includes a forwarding information conversion rate parameter; and the obtaining the target user for pushing includes:

Acquiring the forwarding information conversion rate parameter of each user;

The user whose corresponding conversion rate parameter of the forwarded information is not lower than the conversion rate threshold is determined as the push target user.
The method according to claim 2, wherein the influence parameter further includes a favorability parameter; and the determining a user whose corresponding forwarding information conversion rate parameter is not lower than a target threshold as a push target user includes :

Determining a user whose corresponding forwarding information conversion rate parameter is not lower than a target threshold as a user to be selected;

Among the to-be-selected users, a user whose corresponding favorability parameter is not lower than a favorability threshold is determined as a push target user.
The method according to claim 2 or 3, wherein after the pushing the information to be pushed to the pushing target user, the method further comprises:

Acquiring a user whose information is to be updated, and the user whose information is to be updated is a user whose forwarded information to be pushed is accepted by the forwarding target user among the push target users;

The conversion rate parameter of the forwarding information corresponding to the user whose information is to be updated is added.
The method according to claim 4, wherein after adding the information to be updated, the conversion rate parameter of the forwarding information corresponding to the user to be updated further comprises:

Increase the favorability parameter of the user whose information is to be updated.
The method according to claim 5, wherein said adding the parameter of the favorability of the user whose information is to be updated comprises:

The preference parameter of the user whose information is to be updated is added based on the parameter of the conversion rate of the forwarded information.
The method according to claim 5, wherein the increasing the preference parameter of the user whose information is to be updated based on the conversion rate parameter of the forwarded information comprises:

If the forwarding information conversion rate parameter is not higher than the first threshold, increase the favorability parameter of the user whose information is to be updated by the first favorability parameter value;

If the forwarding information conversion rate parameter is higher than the first threshold, increase the favorability parameter of the user whose information is to be updated by a second favorability parameter value;

Wherein, the first preference parameter value is greater than the second preference parameter value.
The method according to claim 5, wherein the increasing the preference parameter of the user whose information is to be updated based on the conversion rate parameter of the forwarded information comprises:

Acquiring a conversion parameter of the mapping relationship between the forwarding information conversion rate parameter and the self-inspection of the favorability parameter;

Based on the mapping relationship conversion parameter and the forwarding information conversion rate parameter, the favorability parameter of the user whose information is to be updated is added.
The method according to any one of claims 4-8, wherein the method further comprises:

The preference parameter of the user to be updated with the information is updated based on the feedback of the forwarding target user.
The method according to claim 1, characterized in that said obtaining the push target user comprises:

Acquiring the user groups matched by the information to be pushed;

Obtain push target users from the user group.
The method according to claim 10, wherein said obtaining the user groups matched by the information to be pushed comprises:

Acquiring the information type corresponding to the information to be pushed;

Matching the interest type corresponding to the user group with the information type;

The user group whose corresponding information type matches the information type is regarded as the matched user group.
The method according to claim 11, wherein said obtaining the information type corresponding to the information to be pushed comprises:

Acquiring keywords in the information to be pushed;

The information type of the information to be pushed is determined based on the keyword.
The method according to claim 11, wherein said obtaining the information type corresponding to the information to be pushed comprises:

Obtaining the stored configuration information of the information to be pushed;

Read the information type of the information to be pushed from the configuration information.
The method according to any one of claims 10-13, characterized in that, before acquiring the information to be pushed, the method further comprises:

Get the relationship between every two users;

The user group is generated based on the relationship between every two users, wherein the relationship between every two users in each user group is an association relationship.
The method according to claim 14, wherein the method further comprises:

Acquiring a target user group, where the target user group includes a user group to which the user who issued the disconnection request belongs;

Detecting whether the object of the disconnection request is the push target user;

If yes, remove the user who issued the request to disconnect the association relationship from the target user group.
The method according to claim 14 or 15, wherein said acquiring the relationship between every two users comprises:

Obtain user relationship data through data interfaces of multiple third-party platforms;

The relationship between every two users is acquired based on the user relationship data.
An information push device, characterized in that the device includes:

The information acquisition unit is used to acquire the information to be pushed;

A push target determination unit, configured to obtain push target users, where the push target users are users whose corresponding influence parameters meet the target conditions, and the influence parameters represent the degree of the user's influence on other users;

The information pushing unit is configured to push the information to be pushed to the pushing target user.
The device according to claim 17, wherein the influence parameter comprises a forwarding information conversion rate parameter, and the push target determination unit is specifically configured to obtain the forwarding information conversion rate parameter of each user; The user whose forwarding information conversion rate parameter is not lower than the conversion rate threshold is determined as the push target user.
A server, characterized by comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the method according to any one of claims 1-16.
A computer-readable storage medium, wherein a program code is stored in the computer-readable storage medium, wherein the method according to any one of claims 1-16 is executed when the program code is run by a processor.