CN115023922B - Information pushing method, device, server and storage medium - Google Patents
Information pushing method, device, server and storage medium Download PDFInfo
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- CN115023922B CN115023922B CN202080094850.6A CN202080094850A CN115023922B CN 115023922 B CN115023922 B CN 115023922B CN 202080094850 A CN202080094850 A CN 202080094850A CN 115023922 B CN115023922 B CN 115023922B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
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Abstract
The embodiment of the application discloses an information pushing method, an information pushing device, a server and a storage medium. The method comprises the following steps: acquiring information to be pushed; acquiring a pushing target user, wherein the pushing target user corresponds to information pushing time; if the information pushing time corresponding to the pushing target user is currently located, detecting whether the pushing target user meets a time-sharing pushing condition or not; and if yes, pushing the information to be pushed to the pushing target user. Therefore, in the pushing mode based on the information pushing time, when the information pushing time corresponding to the pushing target user is currently in the condition that the pushing target user is detected to meet the time-division pushing condition, the information to be pushed can be pushed to the pushing target user, and pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to an information pushing method, an information pushing device, a server, and a storage medium.
Background
With the development of internet services, data is also increasing explosively, and there is an increasing need for data manipulation in various industries, for example, related systems can inform users of related information by pushing information to users. However, in the related information pushing manner, a certain accuracy is still lacking.
Disclosure of Invention
In view of the above, the present application provides an information pushing method, device, server and storage medium, so as to improve the above problem.
In a first aspect, the present application provides an information pushing method, where the method includes: acquiring information to be pushed; acquiring a pushing target user, wherein the pushing target user corresponds to information pushing time; if the information pushing time corresponding to the pushing target user is currently located, detecting whether the pushing target user meets a time-sharing pushing condition or not; and if yes, pushing the information to be pushed to the pushing target user.
In a second aspect, the present application provides an information pushing apparatus, the apparatus comprising: the information acquisition unit is used for acquiring information to be pushed; the pushing target determining unit is used for obtaining pushing target users, and the pushing target users correspond to information pushing time; the sending condition detection unit is used for detecting whether the pushing target user meets a time-sharing pushing condition or not if the information pushing time corresponding to the pushing target user is currently in the information pushing time; and the information pushing unit is used for pushing the information to be pushed to the pushing target user if the information to be pushed is met.
In a third aspect, the present application provides a server comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the methods described above.
In a fourth aspect, the present application provides a computer readable storage medium having program code stored therein, wherein the program code, when executed by a processor, performs the method described above.
The application provides an information pushing method, an information pushing device, a server and a storage medium. Under the condition that the pushing target user corresponds to the information pushing time, if the pushing target user is currently in the information pushing time corresponding to the pushing target user, whether the pushing target user meets a time-division pushing condition or not is detected, and the information to be pushed is pushed to the pushing target user under the condition that the time-division pushing condition is met, so that in the pushing mode based on the information pushing time, the information to be pushed is pushed to the pushing target user under the condition that the pushing target user is detected to meet the time-division pushing condition under the condition that the pushing target user is currently in the information pushing time, and pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart illustrating an information pushing method according to an embodiment of the present application
Fig. 2 is a flowchart of an information pushing method according to another embodiment of the present application;
fig. 3 is a flowchart of an information pushing method according to still another embodiment of the present application;
fig. 4 is a flowchart of an information pushing method according to another embodiment of the present application;
fig. 5 shows a flowchart of an information pushing method according to another embodiment of the present application;
Fig. 6 shows a block diagram of an information pushing device according to an embodiment of the present application;
Fig. 7 is a block diagram showing an information pushing apparatus according to another embodiment of the present application;
fig. 8 shows a block diagram of another electronic device of the present application for performing an information push method according to an embodiment of the present application;
Fig. 9 is a storage unit for storing or carrying program code for implementing an information push method according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
User portraits are a very popular research direction in the relevant arts. By processing, mining and characterizing information such as the active behavior and the consumption behavior of the user, a user portrait (i.e., a user portrait of the user) can be formed, and further, user portrait tags of related users are generated, so that user features can be more comprehensively known. After the user portrait label is generated, the user can be pushed with proper content more pertinently, and the push operation cost can be reduced.
For example, after a user portrait tag for a user is generated, the generated user portrait tag may characterize that the user likes sports, that the user likes rice, and that the user likes to watch sports. Then in this case, when pushing a message to the user, a message matching the user profile may be pushed. For example, when the user is in the process of using the application program of the order class, more information about rice can be pushed. While the user is using a video-like application, more video content about the sports game may be pushed.
The inventor finds that the pushing accuracy is also lacking in the related information pushing process in the research. For example, in the related information pushing process, information pushing may be performed based on the information pushing time. In the related pushing mode, the information pushing time corresponding to each user can be determined first, and then the information pushing time can be determined to be the information inquiring or reading time which is used by the user, so that when the information pushing is carried out, the information can be pushed according to the information pushing time of each user. However, the inventor finds that each user may be in an environment different from the normal environment for a period of time, for example, may be in another time zone different from the normal time zone, and may be in another position different from the normal time zone, but the information pushing time corresponding to the user needs a long time of data statistics to be obtained, and in the case that the user suddenly is in an environment different from the normal environment for a period of time, the user still pushes according to the information pushing time originally corresponding to the user may receive information at an improper time, so that the accuracy of information pushing is reduced.
For example, the user is typically active domestically, and then the information push time corresponding to the user is determined based on the domestic time zone, e.g., the determined information push time is 12 noon. However, if the user arrives abroad for a certain period of time and the time zone is different from domestic, the domestic 12 pm may correspond to the foreign 12 pm, and if the information is still pushed to the user based on the 12 pm, the information is equivalent to the information that is pushed to the user at the original 12 pm, and the information is pushed to the user at the midnight, the inaccurate pushing may be caused, and the lack of pertinence of pushing may be caused.
Therefore, the inventor proposes the information pushing method, the device, the server and the storage medium provided by the application, and the information to be pushed and the pushing target user are obtained. Under the condition that the pushing target user corresponds to the information pushing time, if the pushing target user is currently in the information pushing time corresponding to the pushing target user, whether the pushing target user meets a time-division pushing condition or not is detected, and the information to be pushed is pushed to the pushing target user under the condition that the time-division pushing condition is met, so that in the pushing mode based on the information pushing time, the information to be pushed is pushed to the pushing target user under the condition that the pushing target user is detected to meet the time-division pushing condition under the condition that the pushing target user is currently in the information pushing time, and pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 1, an information pushing method provided by an embodiment of the present application includes:
S110: and obtaining information to be pushed.
It is understood that the information to be pushed is information to be sent to the user. In this embodiment, there may be various ways to obtain the information to be pushed.
As a way, the information to be pushed can be generated by the sending end which needs to send the information and then transmitted to the information pushing platform, so that the information pushing platform obtains the information to be pushed. In this embodiment, the information pushing platform is a platform for executing information pushing to be pushed.
For example, the merchant B expects to send a product information to be marketed, the sender bound by the merchant B may generate the product information to be marketed first, then send the product information to the information pushing platform, and after receiving the product information to be marketed sent by the sender bound by the merchant B, take the product information to be marketed as the information to be pushed.
Alternatively, the information to be pushed may be automatically generated by the information pushing platform. In this way, the information to be pushed can be automatically generated by the information pushing platform after detecting the designated event trigger. Alternatively, the specified event may be a timed expiration event. For example, merchant B currently has a new product to market, and merchant B expects to periodically push information to related users to introduce products after the products are marketed, in this way, the corresponding transmitting end of merchant B may send an information periodic event generation request to the information push platform, and set corresponding information content, and the information push platform may generate a periodic event after receiving the periodic event generation request and store the corresponding information content. The information push platform can generate the information to be sent after detecting the trigger of the periodical sending event, and the content of the generated information to be sent is the information content corresponding to the setting when the trigger of the periodical sending event is detected. For example, the information periodic transmission event set by the merchant B is that information is transmitted once every one week, and the corresponding information content is set as "product B has been marketed", so after the information push platform generates the periodic transmission event that information is transmitted once every one week, the information push platform can trigger to generate information to be transmitted once every one week, and the content of the generated information to be transmitted is that "product B has been marketed".
In addition, when the information to be pushed is generated, configuration information of the information to be pushed can be generated at the same time, and the configuration information is used for describing the details of the information to be pushed. Optionally, the details may include target users, information types, information typesetting requirements, and the like. The target user characterizes which users the information to be pushed needs to be pushed to, for example, the target user can be a male user, a female user or a user in a certain area. Information type characterization information belongs to which category of information, for example, information which can belong to consumption class, information which can belong to sports class, and information which can also belong to literature class. The information typesetting requirement characterizes which image-text format and image-text style are adopted for typesetting the content of the information. For example, the graphic style may include an artistic font style, a landscape style, and the like.
S120: and acquiring a pushing target user, wherein the pushing target user corresponds to the information pushing time.
As one way, in this embodiment, the pushing target user may be a user that is trapped by the transmitting end that needs to transmit information. For example, when the information to be pushed is generated, the target user determined by the transmitting end which needs to transmit the information is a male user, and then all male users are pushing target users in this case. For another example, when the information to be pushed is generated, the target user determined by the transmitting end that needs to transmit the information is the user who has purchased the consumer of the product a, and in this case, the user who has purchased the consumer of the product a is the pushing target user.
In addition, the pushing target user can also be a matched user which is automatically identified by the information pushing platform according to the information to be pushed. For example, the information pushing platform automatically identifies the information to be pushed as information about product marketing according to the content of the information to be pushed, so that the information to be pushed can be identified as information of consumers, and the information to be pushed can be matched with consumers, so that the consumers are determined to have pushing target users.
It should be noted that in this embodiment, each user may correspond to one information push time. The information pushing time can be the time allowed to push information configured by the user, and also can be the time for inquiring or reading information which is used by the user and is determined based on the historical behavior parameters of the user. By way of example, through the statistical finding of the time of the user A about the information to be referred, the user A is used to semi-refer to the information from 5 to 5 pm, and then the time of about 5 pm can be determined as the information push time corresponding to the user A. For another example, the information push time corresponding to each user may be further classified into multiple categories. For example, the information push time of the game, the information push time of the restaurant, the information push time of the sports, and the like can be classified. The game information pushing time can be understood as the time of using the game application program by the user, the restaurant information pushing time can be understood as the time of inquiring the restaurant information by the user, and the sports information pushing time can be understood as the time of performing physical exercise by the user. For example, the user C may search for takeaway ordering information at 11 points frequently, and then it may be determined that the information push time about the dining class corresponding to the user C is 11 points.
S130: and if the information pushing time corresponding to the pushing target user is currently in the information pushing time, detecting whether the pushing target user meets a time-sharing pushing condition.
It should be noted that, the information pushing time corresponding to the user is the time of inquiring or reading information that is familiar to the user, and the time corresponding to the inquiring or reading information that is familiar to the user has some commonalities. Alternatively, in this embodiment, the time when the user is detected to inquire or read information in the same time slot for multiple consecutive days may be determined as the time when the user inquires or reads information, and then the corresponding information pushing time is determined, where the user is always located in the same position in the multiple consecutive days, and when the user is detected to be suddenly located in a position not located in the multiple consecutive days, it may be determined that the user may be different from the daily arrangement of other times (for example, the multiple consecutive days), where the position may be used as a detection condition, and further the position where the user is located in the multiple consecutive days may be determined as a designated position, so that when the user is currently located in the information pushing time corresponding to the user, whether the user is currently located in the designated position (that is, the position where the multiple consecutive days are located) is detected, and if the user is determined to meet the time-sharing pushing condition.
S140: and if yes, pushing the information to be pushed to the pushing target user.
According to the information pushing method, the information to be pushed is obtained, and the pushing target user is obtained. Under the condition that the pushing target user corresponds to the information pushing time, if the pushing target user is currently in the information pushing time corresponding to the pushing target user, whether the pushing target user meets a time-division pushing condition or not is detected, and the information to be pushed is pushed to the pushing target user under the condition that the time-division pushing condition is met, so that in the pushing mode based on the information pushing time, the information to be pushed is pushed to the pushing target user under the condition that the pushing target user is detected to meet the time-division pushing condition under the condition that the pushing target user is currently in the information pushing time, and pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Referring to fig. 2, an information pushing method provided by an embodiment of the present application includes:
s210: and obtaining information to be pushed.
S220: and acquiring a pushing target user, wherein the pushing target user corresponds to the information pushing time.
S230: and if the current information pushing time is the information pushing time corresponding to the pushing target user, detecting whether the current position of the pushing target user is the designated position.
In this embodiment, the designated position characterizes a position where the user is currently suitable for pushing the information to be pushed. Further, in this embodiment, there are various ways to determine the specified position corresponding to the user.
As a way, the configuration may be performed by the user himself. In this manner, the specified location may be selected by the user himself. In this way, the user can determine which positions are located according to the needs of the user and only allow information to be pushed to the user. For example, if the user B wishes to disturb his own work without receiving the pushed information during the working time, the user B may configure an area other than the location corresponding to the working location as the designated location. In this case, if the user B is determined to be the pushing target user, and when the information pushing time corresponding to the user B is detected and the position corresponding to the work place is also detected, that is, it is determined that the time-sharing pushing condition is not satisfied for the corresponding user B.
Alternatively, the specified location to which the user corresponds may be determined based on historical behavior data of the user. In this way, historical behavior data of the user is obtained; determining a designated position corresponding to the user based on the historical behavior data of the user; and determining the information pushing time corresponding to the user based on the historical behavior data of the user. The history behavior data includes data in which detailed information of data currently accessed by the user, time of accessing the data, and location of accessing the data are recorded. Wherein the detailed information of the access data includes the content of the accessed data and the type of the accessed data. For example, the data accessed by the user is a piece of news, then the content of the accessed data is the content of the news, and the type of the accessed data is the news category. For another example, the data accessed by the user is a description article of a food, and then the type of the accessed data is a restaurant, and the content of the accessed data is the specific content of the description article of the food.
Optionally, the determining, based on the historical behavior data of the user, the designated location corresponding to the user includes: acquiring the position of a user when generating the historical behavior data; and determining the position of the user when the historical behavior data are generated as the designated position corresponding to the user. It should be noted that, the generation of the historical behavior data may be understood as when the user triggers the display of a certain piece of information as the historical behavior data. For example, the content of the historical behavior data of the user including one piece of historical behavior data is: the user reads a piece of news information at the XX time and the YY place. The time of generating the historical behavior data is the aforementioned XX time (i.e. the time when the news class information is displayed), and the place of generating the historical behavior data is the YY place (i.e. the place where the user is located when the news class information is displayed).
Optionally, the determining the information pushing time corresponding to the user based on the historical behavior data of the user includes: acquiring the time when the historical behavior data is generated; and determining the time when the historical behavior data is generated as the information pushing time corresponding to the user.
As one way, the determining the time when the historical behavior data is generated as the information pushing time corresponding to the user includes: acquiring the data type of the generated historical behavior data; and determining the time when the historical behavior data of the data type is generated as the information pushing time of the user corresponding to the information of the data type. In the present embodiment, a plurality of information types, for example, information of a game class, information of a consultation class, or information of a restaurant class may be configured in advance. In this way, in the process of acquiring the historical behavior data of the user, the information type of the historical behavior data can be acquired first, so that the acquisition time of the information habit of the user for the type can be determined.
For example, it is determined that the time for acquiring the historical behavior data of the news class by the user is between 8 and 9 in the morning, the corresponding time for generating the historical news data of the news class is between 8 and 9 in the morning, and the information push time for receiving the information of the news class by the user is also determined to be between 8 and 9 in the morning. For another example, the time for acquiring the historical behavior data of the catering class by the user is determined to be between 11 and 12 points, the corresponding time for generating the historical behavior data of the catering class is determined to be between 11 and 12 points, and the information pushing time for receiving the information of the catering class by the user is also determined to be between 11 and 12 points.
S240: if the information to be pushed is the designated position, judging that the pushing target user meets a time-period pushing condition, and pushing the information to be pushed to the pushing target user.
S241: if the information to be pushed is not the designated position, judging that the time-sharing pushing condition is not met, and detecting whether the information to be pushed is regional information matched with the designated position corresponding to the pushing target user.
The regional information is information in which the content of the information carries the location identifier. The location identification may be a street name, a city name, or a latitude and longitude, etc. For example, the content of the information includes "the first spicy hotpot restaurant in the city will be in the XX street, then the" XX street "in the first spicy hotpot restaurant is identified as the location identifier, and the information is determined as regional information. In this case, if the information to be pushed is regional information matched with the corresponding designated position, the position identifier included in the information to be pushed is the same as the designated position corresponding to the user to be pushed. When the user is not currently located at the designated position and the information to be pushed is the information related to the designated position, in order to avoid invalid pushing and reduce interference to the user, the information to be pushed may not be pushed to the pushing target user.
S242: and if the information is not the regional information matched with the designated position corresponding to the pushing target user, pushing the information to be pushed to the pushing target user.
S243: and if the regional information matched with the designated position corresponding to the pushing target user is the regional information, not pushing the information to be pushed to the pushing target user.
According to the information pushing method, in the pushing mode based on the information pushing time, when the current position of the pushing target user is detected to be the designated position under the condition that the information pushing time corresponding to the pushing target user is currently located, the information to be pushed is pushed to the pushing target user, and therefore pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved. Moreover, under the condition that the current position of the pushing target user is detected not to be at the designated position, whether the pushing target user is pushed or not can be determined according to whether the information to be pushed is regional information, so that the accuracy and pertinence of information pushing are improved.
Referring to fig. 3, an information pushing method provided by an embodiment of the present application includes:
S310: and obtaining information to be pushed.
S320: and acquiring a pushing target user, wherein the pushing target user corresponds to the information pushing time.
S330: if the time is currently in the information push time corresponding to the push target user, detecting whether the time zone in which the push target user is currently located is the designated time zone.
In the case of different time zones, the corresponding time is different even when the time corresponds to the same time. For example, at the same time, corresponding to the eighth and ninth east regions, the times will differ by one hour. For another example, corresponding to the west five region and the east eight region, the times corresponding to the same time may differ by ten or more hours, respectively. However, in the pushing process of the information to be pushed, the related mode directly determines what time to push the information based on the time of the information pushing platform. In this case, the information push time of the push target user is also detected based on the time of the information push platform itself.
For example, the information push time determined by the user B is 12 pm, and the timing standard of the 12 pm is that of the information push platform, so when the information push platform and the user are in the same time zone or in the same timing area, the information push platform is 12 pm when timing reaches 12 pm, and the user is also 12 pm. However, if the information push platform and the user are in different time zones or in different timing areas, the corresponding user may not be 12 points when the information push platform reaches 12 points. For example, if the information push platform is currently in the eastern eight region, the user is currently in the western five region, and when the information push platform times up to 12 points, the user is currently actually in the early morning. In this case, if the information push time corresponding to the user is 12 points and the user is determined to be the push target user, the user may receive information that should be received at 12 noon in the early morning.
In order to avoid the above situation, it may be detected whether the time zone in which the pushing target user is currently located is a designated time zone at the information pushing time corresponding to the pushing target user. The designated time zone is a time zone corresponding to the information pushing time corresponding to the user. Alternatively, when the time for inquiring information in the same time period for detecting that the user is continuously in multiple days is determined as the time for inquiring or reading information by the user, then the time is determined as the corresponding information pushing time, and when the continuous multiple days are in the same time zone, the same time zone is determined as the designated time zone corresponding to the user.
S340: if the time zone is the designated time zone, judging that the pushing target user meets a time-period pushing condition, and pushing the information to be pushed to the pushing target user.
S350: if the time zone is not the designated time zone, updating the corresponding information push time based on the time zone in which the push target user is currently located, and obtaining updated information push time. And the updated information push time is matched with the current time zone of the push target user.
For example, if the information push time originally determined by the user is 12 to 13 points, when the information push time is generated, the east-eighth zone where the information push platform is located is used as a standard, and when the time zone where the user is currently located is detected to be the east-ninth zone, the time difference between the time zone where the user is currently located and the time zone where the information push platform is located can be updated to be used for the original information push time, that is, for the information push platform humanoid in the east-eighth zone, the information push time of the user is updated to be 11 to 12 points, so that the updated information push time is matched with the time zone where the user is currently located.
S360: and sending the information to be pushed to the pushing target user based on the updated information pushing time.
As a way, updating the corresponding information push time based on the time zone in which the push target user is currently located, and before obtaining the updated information push time, further includes: detecting whether the information to be pushed is time-efficiency information or not, wherein the time-efficiency information comprises content matched with information sending time.
And if the information is the timeliness information, executing the information pushing time corresponding to the update based on the current time zone of the pushing target user, and obtaining updated information pushing time.
And if the information is not the time-efficiency information, pushing the information to be pushed to the pushing target user.
In one manner, in the method provided in this embodiment, further includes: acquiring historical behavior data of a user; and determining the designated time zone corresponding to the user based on the historical behavior data of the user.
Wherein optionally, the determining the designated time zone corresponding to the user based on the historical behavior data of the user includes: acquiring the time when the historical behavior data is generated; and determining the time zone adapted to the time when the historical behavior data are generated as the designated time zone corresponding to the user.
Optionally, in the method provided in this embodiment, further includes: acquiring the terminal time of a terminal corresponding to the pushing target user; and determining the time zone in which the push target user is currently located based on the terminal time.
According to the information pushing method, in the pushing mode based on the information pushing time, when the current time zone of the pushing target user is detected to be the designated time zone under the condition that the information pushing time corresponding to the pushing target user is currently located, the information to be pushed is directly pushed to the pushing target user, and therefore pushing accuracy and pertinence of the pushing mode based on the information pushing time are facilitated to be improved. And under the condition that the current position of the pushing target user is detected not to be in the designated time zone, the corresponding information pushing time can be updated according to the time zone in which the pushing target user is currently located, so that the information pushing time matched with the time zone in which the pushing target user is currently located is obtained, the information pushing platform can conduct information pushing based on the updated information pushing time, and accuracy and pertinence of information pushing are further improved.
Referring to fig. 4, an information pushing method provided by an embodiment of the present application includes:
S410: and obtaining information to be pushed.
S420: and acquiring a pushing target user, wherein the pushing target user corresponds to the information pushing time.
S430: if the current information pushing time is in the information pushing time corresponding to the pushing target user, detecting whether the current position of the pushing target user is the designated position or not and whether the current time zone is the designated time zone or not.
S440: and if yes, judging that the pushing target user meets the time-sharing pushing condition, and pushing the information to be pushed to the pushing target user.
S450: and if the push target users are not in the non-uniform state, judging that the push target users do not meet the time-division push condition.
According to the information pushing method, in the pushing mode based on the information pushing time, when the current time zone of the pushing target user is detected to be the designated time zone and the current position of the pushing target user is the designated position under the condition that the information pushing time corresponding to the pushing target user is currently located, the information to be pushed is pushed to the pushing target user, and therefore pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Referring to fig. 5, an information pushing method provided by an embodiment of the present application includes:
s510: and obtaining information to be pushed.
S520: and acquiring the information type corresponding to the information to be pushed.
As a way, the obtaining the information type corresponding to the information to be pushed includes: acquiring keywords in the information to be pushed; and determining the information type of the information to be pushed based on the keywords.
It should be noted that, the keyword in the information to be pushed most represents the word of the core target of the information to be pushed this time. In this embodiment, as a way of identifying words capable of expressing the core purpose of the information to be pushed, a keyword library may be pre-established, after splitting the information to be pushed to obtain a plurality of split words, the plurality of split words are respectively matched with the words in the keyword library, and the words which can be successfully matched with the corresponding content in the keyword library are identified as words capable of expressing the core purpose of the information to be pushed. Wherein successful matching to the corresponding content may be understood as matching to words having the same content. For example, taking the information to be pushed as "product a will be marketed", the words obtained after splitting include product a, about to be marketed. The pre-established keyword library comprises a product A, but does not comprise the word about to be marketed, the word with the same content can be matched with the product A, the word successfully matched with the corresponding content is further judged, and the word which cannot be matched with the corresponding content is judged for the word about to be marketed.
As still another way of identifying words that express the core purpose of the information to be pushed, words that express the meaning of the entity in the plurality of split words may be used as words that express the core purpose of the information to be pushed. The term expressing the meaning of an entity can be understood as a term expressing a specific entity product, for example, a term having the meaning of the entity product such as a mobile phone, a tablet computer, a computer and the like. In this way, an entity word library may be pre-established, after a plurality of split words are obtained, the plurality of split words are matched with the words in the entity word library, and the words that can be successfully matched are used as words with entity meanings. Wherein a successful match can be understood as matching to words of the same content.
It should be noted that, in this embodiment, the keyword library and the entity word library are generated based on the two ways respectively, and further research may find that the words in the two libraries may be repeated, and then the same word may be successfully matched with the words in both libraries respectively, so as to improve the efficiency of identifying the words capable of expressing the core purpose of the information to be pushed, as a way, the matching success rate of the two libraries may be detected first, so that the word library with higher matching success rate may be preferentially used when identifying the words capable of expressing the core purpose of the information to be pushed, so as to improve the matching efficiency. The information pushing platform can count the matching success rates of the two libraries in real time and store the matching success rates, so that when the words which can express the purpose of the information core to be pushed are detected, the matching success rates of the two libraries can be read and compared, and then the corresponding libraries with higher matching success rates are selected to identify the words which can express the purpose of the information core to be pushed.
After the keyword in the information to be pushed is identified, the information type of the information to be pushed can be further determined based on the keyword in a semantic analysis based mode.
In another manner, the obtaining the information type corresponding to the information to be pushed includes: acquiring stored configuration information of the information to be pushed; and reading the information type of the information to be pushed from the configuration information. The configuration information is configured and generated by a user of a sending end of the information to be pushed.
S530: and matching the interest type corresponding to the user with the information type.
S540: and taking the user with the corresponding information type matched with the information type as a pushing target user, wherein the pushing target user corresponds to the information pushing time.
S550: and if the information pushing time corresponding to the pushing target user is currently in the information pushing time, detecting whether the pushing target user meets a time-sharing pushing condition.
S560: and if yes, pushing the information to be pushed to the pushing target user.
It should be noted that, in this embodiment, the feedback condition of the push target user on the pushed information may also be detected by a data embedding method.
As a way, a data embedding point may be configured in a terminal used by a user, and further, feedback situations of information (for example, information to be pushed to a pushing target user) pushed by the information pushing platform may be collected through the data embedding point. Wherein optionally, the feedback condition includes a conversion rate of each user.
What is needed to be obtained in the embodiment of the present application is feedback of all users to the pushed information. In this way, the information pushing platform can determine feedback conditions of all users on the received pushed information by calculating the conversion rate, so as to determine the conversion rate corresponding to the information to be pushed. Whether the information is read or not can reflect the acceptance condition of the push target user on the pushed information. It will be appreciated that upon receipt of the pushed information, the user is more likely to trigger further consumption activity associated with the pushed information content if the pushed information can be opened for presentation. Correspondingly, in this embodiment, if it is detected that the push target user reads the received forwarding information, it is determined that the push target user accepts the received pushed information.
Optionally, in order to complete reading of the information, a specific program is required on the terminal device to display the pushed information (for example, a client corresponding to the third party information pushing end or a client corresponding to the information pushing platform, or an information display program carried by the terminal device), where the specific program may be an independent client program or a plug-in embedded in a certain client program.
In one mode, the foregoing data embedded point for data monitoring may be directly configured in the same client as the specified program, and in this case, the data embedded point for data monitoring may acquire whether the user has read the pushed information by detecting that the information display plug-in of the client where the data embedded point is located loads the information content. The content of the information transmitted to the terminal device to which the user who pushes the target user belongs is, for example, "the hotpot a will be in the XX street on a month b day, and the introduction information of the hotpot a". In this case, the data burial point can acquire the content of the information in advance as the aforesaid "the hotpot a will be in the XX street on the a month and b day", and the introduction information of the hotpot a ". In this case, the data embedded point may detect the content of the information loaded by the information presentation plug-in the located client, and if it is detected that the loaded content is the aforesaid "hotpot a will be in the XX street for the b day of the month a, and the introduction information of the hotpot a", it may be determined that the user has browsed the information, so that by this way, it may be obtained whether the pushing target user has browsed the information pushed by the pushing target user.
According to the information pushing method, after the pushing target user is determined based on the information type corresponding to the information to be pushed, in the pushing mode based on the information pushing time, when the current time zone of the pushing target user is detected to be the designated time zone under the condition that the current time zone of the pushing target user is currently in the information pushing time corresponding to the pushing target user, the information to be pushed is directly pushed to the pushing target user, and therefore pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Referring to fig. 6, an information pushing device 600 according to an embodiment of the present application is provided, where the device 600 includes:
an information obtaining unit 610, configured to obtain information to be pushed.
The push target determining unit 620 is configured to obtain a push target user, where the push target user corresponds to an information push time.
And the sending condition detecting unit 630 is configured to detect whether the pushing target user meets a time-sharing pushing condition if the pushing target user is currently at the information pushing time corresponding to the pushing target user.
And the information pushing unit 640 is configured to push the information to be pushed to the pushing target user if the information is satisfied.
As one way, the time-sharing push condition includes that the current position is a specified position corresponding to the user. A sending condition detecting unit 630, configured to detect whether the current position of the pushing target user is the specified position; if yes, judging that the pushing target user meets the time-sharing pushing condition. In this manner, the apparatus 600, as shown in fig. 7, further includes: a user information acquisition unit 650 for acquiring historical behavior data of a user; determining a designated position corresponding to the user based on the historical behavior data of the user; and determining the information pushing time corresponding to the user based on the historical behavior data of the user. A user information obtaining unit 650, configured to obtain a location where a user is located when the historical behavior data is generated; and determining the position of the user when the historical behavior data are generated as the designated position corresponding to the user. The user information obtaining unit 650 is further specifically configured to obtain a time when the historical behavior data is generated; and determining the time when the historical behavior data is generated as the information pushing time corresponding to the user.
As one way, the time-sharing push condition includes that the time zone in which the user is currently located is a designated time zone. A sending condition detecting unit 630, configured to detect whether the time zone in which the push target user is currently located is the specified time zone; if yes, judging that the pushing target user meets the time-sharing pushing condition. In this manner, the apparatus 600 further includes a user information acquisition unit 650 shown in fig. 7 for acquiring historical behavior data of the user; and determining the designated time zone corresponding to the user based on the historical behavior data of the user. Optionally, the user information obtaining unit 650 is specifically configured to obtain a time when the historical behavior data is generated; and determining the time zone adapted to the time when the historical behavior data are generated as the designated time zone corresponding to the user. Furthermore, the user information obtaining unit 650 is specifically configured to obtain a terminal time of the terminal corresponding to the push target user; and determining the time zone in which the push target user is currently located based on the terminal time.
In this manner, the user information obtaining unit 650 is further configured to update the corresponding information push time based on the time zone in which the push target user is currently located, and obtain an updated information push time if not, where the updated information push time matches the time zone in which the push target user is currently located. Correspondingly, the information pushing unit 640 is configured to send the information to be pushed to the pushing target user based on the updated information pushing time.
As one mode, the time-sharing push condition comprises that the current position is a designated position corresponding to the user and the time zone in which the user is currently located is a designated time zone. In this way, the sending condition detecting unit 630 is specifically configured to detect whether the current location of the push target user is the specified location, and whether the time zone in which the push target user is currently located is the specified time zone; and if yes, judging that the pushing target user meets the time-division pushing condition.
As a way, the pushing target determining unit 620 is specifically configured to obtain an information type corresponding to the information to be pushed; matching the interest type corresponding to the user with the information type; and taking the user with the corresponding information type matched with the information type as a pushing target user. Optionally, the pushing target determining unit 620 is specifically configured to obtain a keyword in the information to be pushed; and determining the information type of the information to be pushed based on the keywords. Optionally, the pushing target determining unit 620 is specifically configured to obtain stored configuration information of the information to be pushed; and reading the information type of the information to be pushed from the configuration information.
According to the information pushing device, the information to be pushed is obtained, and the pushing target user is obtained. Under the condition that the pushing target user corresponds to the information pushing time, if the pushing target user is currently in the information pushing time corresponding to the pushing target user, whether the pushing target user meets a time-division pushing condition or not is detected, and the information to be pushed is pushed to the pushing target user under the condition that the time-division pushing condition is met, so that in the pushing mode based on the information pushing time, the information to be pushed is pushed to the pushing target user under the condition that the pushing target user is detected to meet the time-division pushing condition under the condition that the pushing target user is currently in the information pushing time, and pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
It should be noted that, in the present application, the device embodiment and the foregoing method embodiment correspond to each other, and specific principles in the device embodiment may refer to the content in the foregoing method embodiment, which is not described herein again.
An electronic device according to the present application will be described with reference to fig. 8.
Referring to fig. 8, based on the above information pushing method, another electronic device 200 including a processor 102 that can execute the above information pushing method is provided in an embodiment of the present application. The electronic device 200 also includes a memory 104, and a network module 106. The memory 104 stores therein a program capable of executing the contents of the foregoing embodiments, and the processor 102 can execute the program stored in the memory 104.
Wherein the processor 102 utilizes various interfaces and lines to connect various portions of the overall electronic device 200, perform various functions of the electronic device 200 and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and invoking data stored in the memory 104. Alternatively, the processor 102 may be implemented in hardware in at least one of digital signal Processing (DIGITAL SIGNAL Processing, DSP), field-Programmable gate array (Field-Programmable GATEARRAY, FPGA), programmable logic array (Programmable Logic Array, PLA). The processor 102 may integrate one or a combination of several of a central processing unit (Central Processing Unit, CPU), an image processor (Graphics ProcessingUnit, GPU), a modem, etc. The CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for being responsible for rendering and drawing of display content; the modem is used to handle wireless communications. It will be appreciated that the modem may not be integrated into the processor 102 and may be implemented solely by a single communication chip.
The Memory 104 may include random access Memory (Random Access Memory, RAM) or Read-Only Memory (ROM). Memory 104 may be used to store instructions, programs, code sets, or instruction sets. The memory 104 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (e.g., a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described below, etc. The storage data area may also store data created by the terminal 100 in use (such as phonebook, audio-video data, chat-record data), etc.
The network module 106 is configured to receive and transmit electromagnetic waves, and to implement mutual conversion between the electromagnetic waves and the electrical signals, so as to communicate with a communication network or other devices, such as an audio playing device. The network module 106 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and the like. The network module 106 may communicate with various networks such as the Internet, intranets, wireless networks, or other devices via wireless networks. The wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network. For example, the network module 106 may interact with base stations.
Alternatively, the electronic device 200 may be a server carrying the aforementioned information push platform. In this manner as a server, the steps in the foregoing method embodiments may be performed by the electronic device 200.
Referring to fig. 9, a block diagram of a computer readable storage medium according to an embodiment of the present application is shown. The computer readable medium 1100 has stored therein program code that can be invoked by a processor to perform the methods described in the method embodiments above.
The computer readable storage medium 1100 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Optionally, computer readable storage medium 1100 includes non-volatile computer readable media (non-transitory computer-readable storage medium). The computer readable storage medium 1100 has storage space for program code 810 that performs any of the method steps described above. The program code can be read from or written to one or more computer program products. Program code 1110 may be compressed, for example, in a suitable form.
In summary, the information pushing method, device, server and storage medium provided by the application are used for obtaining the information to be pushed and obtaining the pushing target user. Under the condition that the pushing target user corresponds to the information pushing time, if the pushing target user is currently in the information pushing time corresponding to the pushing target user, whether the pushing target user meets a time-division pushing condition or not is detected, and the information to be pushed is pushed to the pushing target user under the condition that the time-division pushing condition is met, so that in the pushing mode based on the information pushing time, the information to be pushed is pushed to the pushing target user under the condition that the pushing target user is detected to meet the time-division pushing condition under the condition that the pushing target user is currently in the information pushing time, and pushing accuracy and pertinence of the pushing mode based on the information pushing time are improved.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and are not limiting; although the application has been described in detail with reference to the foregoing embodiments, it will be appreciated by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not drive the essence of the corresponding technical solutions to depart from the spirit and scope of the technical solutions of the embodiments of the present application.
Claims (19)
1. An information pushing method, characterized in that the method comprises:
Acquiring information to be pushed;
Acquiring a pushing target user, wherein the pushing target user corresponds to information pushing time, and the information pushing time is time configured by the target user and used for allowing information pushing or time determined based on historical behavior parameters of the target user and used for inquiring or reading information of the target user;
If the current information pushing time is the information pushing time corresponding to the pushing target user, detecting whether the current position of the pushing target user is a designated position, wherein the designated position represents the position of the user currently suitable for pushing the information to be pushed;
if the target user is at the designated position, judging that the pushing target user meets a time-period pushing condition;
If the time-sharing pushing condition is met, pushing the information to be pushed to the pushing target user;
if the information to be pushed is not the designated position, judging that the time-sharing pushing condition is not met, and detecting whether the information to be pushed is regional information matched with the designated position corresponding to the pushing target user;
If the regional information is not matched with the designated position corresponding to the pushing target user, pushing the information to be pushed to the pushing target user;
And if the regional information matched with the designated position corresponding to the pushing target user is the regional information, not pushing the information to be pushed to the pushing target user.
2. The method according to claim 1, wherein the method further comprises:
Acquiring historical behavior data of a user;
Determining a designated position corresponding to the user based on the historical behavior data of the user;
and determining the information pushing time corresponding to the user based on the historical behavior data of the user.
3. The method of claim 2, wherein the determining a specified location corresponding to the user based on the historical behavioral data of the user comprises:
acquiring the position of a user when generating the historical behavior data;
And determining the position of the user when the historical behavior data are generated as the designated position corresponding to the user.
4. The method of claim 2, wherein the determining the information push time corresponding to the user based on the historical behavior data of the user comprises:
Acquiring the time when the historical behavior data is generated;
and determining the time when the historical behavior data is generated as the information pushing time corresponding to the user.
5. The method of claim 4, wherein the determining the time when the historical behavior data is to be generated as the information push time corresponding to the user comprises:
Acquiring the information type of the generated historical behavior data;
and determining the time when the historical behavior data of the information type is generated as the information pushing time of the information corresponding to the information of the information type received by the user.
6. The method according to claim 1, characterized in that the method further comprises:
Detecting whether the time zone in which the pushing target user is currently located is a designated time zone or not;
If yes, judging that the pushing target user meets the time-sharing pushing condition.
7. The method of claim 6, wherein the method further comprises:
Acquiring historical behavior data of a user;
and determining the designated time zone corresponding to the user based on the historical behavior data of the user.
8. The method of claim 7, wherein the determining the designated time zone for the user based on the historical behavioral data of the user comprises:
Acquiring the time when the historical behavior data is generated;
And determining the time zone adapted to the time when the historical behavior data are generated as the designated time zone corresponding to the user.
9. The method according to any one of claims 6-8, further comprising:
acquiring the terminal time of a terminal corresponding to the pushing target user;
and determining the time zone in which the push target user is currently located based on the terminal time.
10. The method of claim 6, wherein the method further comprises:
if not, updating the corresponding information push time based on the current time zone of the push target user to obtain updated information push time, wherein the updated information push time is matched with the current time zone of the push target user;
and sending the information to be pushed to the pushing target user based on the updated information pushing time.
11. The method of claim 10, wherein updating the corresponding information push time based on the time zone in which the push target user is currently located, before obtaining the updated information push time, further comprises:
Detecting whether the information to be pushed is time-dependent information or not, wherein the time-dependent information comprises content matched with information sending time;
And if the information is the timeliness information, executing the information pushing time corresponding to the update based on the current time zone of the pushing target user, and obtaining updated information pushing time.
12. The method of claim 11, wherein the method further comprises:
And if the information is not the time-efficiency information, pushing the information to be pushed to the pushing target user.
13. The method of claim 1, wherein the time-sharing push condition includes a current location being a specified location corresponding to the user and a time zone in which the user is currently located being a specified time zone; the detecting whether the pushing target user meets a time-sharing pushing condition includes:
Detecting whether the current position of the pushing target user is the designated position and whether the current time zone is the designated time zone;
And if yes, judging that the pushing target user meets the time-division pushing condition.
14. The method of claim 1, wherein the obtaining the push target user comprises:
acquiring an information type corresponding to the information to be pushed;
matching the interest type corresponding to the user with the information type;
And taking the user with the corresponding information type matched with the information type as a pushing target user.
15. The method of claim 14, wherein the obtaining the information type corresponding to the information to be pushed includes:
Acquiring keywords in the information to be pushed;
and determining the information type of the information to be pushed based on the keywords.
16. The method of claim 14, wherein the obtaining the information type corresponding to the information to be pushed includes:
Acquiring stored configuration information of the information to be pushed;
and reading the information type of the information to be pushed from the configuration information.
17. An information pushing apparatus, characterized in that the apparatus comprises:
The information acquisition unit is used for acquiring information to be pushed;
the pushing target determining unit is used for obtaining a pushing target user, wherein the pushing target user corresponds to information pushing time, and the information pushing time is configured by the target user and is the time allowed to push information or the time for inquiring or reading information which is determined based on the historical behavior parameters of the target user and is used by the target user;
The sending condition detection unit is used for detecting whether the current position of the pushing target user is a designated position or not if the current position is at the information pushing time corresponding to the pushing target user, wherein the designated position represents the position where the user is suitable for pushing the information to be pushed currently, and if the current position is the designated position, the pushing target user is judged to meet the time-sharing pushing condition;
The information pushing unit is used for pushing the information to be pushed to the pushing target user if the time-sharing pushing condition is met;
The information pushing unit is further used for detecting whether the information to be pushed is regional information matched with the designated position corresponding to the pushing target user or not if the information to be pushed is not the designated position and the time-sharing pushing condition is not met; if the regional information is not matched with the designated position corresponding to the pushing target user, pushing the information to be pushed to the pushing target user; and if the regional information matched with the designated position corresponding to the pushing target user is the regional information, not pushing the information to be pushed to the pushing target user.
18. A server comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the methods of any of claims 1-16.
19. A computer readable storage medium, characterized in that the computer readable storage medium has stored therein a program code, wherein the program code, when being executed by a processor, performs the method of any of claims 1-16.
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| CN116383368B (en) * | 2023-04-25 | 2023-10-03 | 武汉维序科技有限公司 | Intelligent information pushing method and system based on big data |
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| CN109688218A (en) * | 2018-12-24 | 2019-04-26 | 出门问问信息科技有限公司 | Method, apparatus, electronic equipment and the computer readable storage medium of pushed information |
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| CN103973461A (en) * | 2013-02-06 | 2014-08-06 | 阿里巴巴集团控股有限公司 | Notification message pushing method and message server |
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