CN107395377B - Broadcast list pushing method - Google Patents

Broadcast list pushing method Download PDF

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Publication number
CN107395377B
CN107395377B CN201710773837.3A CN201710773837A CN107395377B CN 107395377 B CN107395377 B CN 107395377B CN 201710773837 A CN201710773837 A CN 201710773837A CN 107395377 B CN107395377 B CN 107395377B
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broadcast
information
user
user terminal
tag
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CN107395377A (en
Inventor
穆慧亚
张鹏
王瑞
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Beijing Borui Tongyun Technology Co.,Ltd.
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Jiangxi Borui Tongyun Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00Data switching networks
    • H04L12/02Details
    • H04L12/16Arrangements for providing special services to substations
    • H04L12/18Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

Abstract

The embodiment of the invention relates to a broadcast list pushing method, which comprises the following steps: the user terminal generates a broadcast content acquisition request according to the service access operation instruction and sends the broadcast content acquisition request to the server; the server determines whether configuration selection information of a broadcast tag of a user exists; if yes, obtaining configuration selection information of a broadcast tag of a user; if the broadcast tag does not exist in the broadcast tag database, acquiring the broadcast tag in the broadcast tag database, generating configuration selection page data and sending the configuration selection page data to the user terminal, so that the user terminal receives the selection information of the broadcast tag input by the user and sends the configuration selection information of the broadcast tag of the user generated by the server; acquiring access record data of a user, determining corresponding broadcast tags, and determining a dynamic weight parameter of each corresponding broadcast tag according to the access record data; determining the sequencing information of the broadcast content data according to the preset weight parameter and the dynamic weight parameter of the broadcast tag; and generating push list information of the broadcast content data according to the sorting information and pushing the push list information to the user terminal.

Description

Broadcast list pushing method
Technical Field
The invention relates to the technical field of communication, in particular to a broadcast list pushing method.
Background
With the development and progress of society, people have higher and higher dependence on intelligent mobile terminal equipment and the Internet. The old user is a broad consumer group of the intelligent mobile terminal device, the concerned service content field is relatively specific, and the health content related service is just one of the services.
The health broadcast service provided by the intelligent mobile terminal is one of applications used by old users at high frequency, and a higher requirement is provided for the accuracy of data acquisition in order to realize the pushing of health broadcast contents really interested by users.
Most of the current pushing mechanisms of health broadcasting in the market are random pushing or pushing health broadcasting contents marketed by companies, and the pushing mechanisms cannot accurately meet the interest points of users.
Disclosure of Invention
The invention aims to provide a broadcast list pushing method which can comprehensively determine user interest points according to user customized selection and historical attention records and establish a quantized display sequencing mode so that the accuracy and the effectiveness of information pushing are better.
In order to achieve the above object, the present invention provides a method for pushing a broadcast list, including:
a user terminal receives a service access operation instruction input by a user, generates a broadcast content acquisition request according to the service access operation instruction and sends the broadcast content acquisition request to a server; the broadcast content acquisition request includes a user ID of the user;
the server determines whether configuration selection information of a broadcast tag of the user exists according to the user ID;
if yes, obtaining configuration selection information of the broadcast tag of the user; the configuration selection information of the broadcast tag comprises a predetermined weight parameter of the broadcast tag;
if the configuration selection information does not exist, acquiring the broadcast tags in a broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, displaying the configuration selection page data, enabling the user terminal to receive the selection information of the broadcast tags input by the user according to the configuration selection page data, sending the selection information to the server, and generating the configuration selection information of the broadcast tags of the user;
acquiring access record data of the user according to the user ID, determining corresponding broadcast tags according to the access record data, and determining a dynamic weight parameter of each corresponding broadcast tag according to the access record data;
determining the weight information of the broadcast tag according to the preset weight parameter and the dynamic weight parameter of the broadcast tag;
sequencing the broadcast content data according to the weight information, and acquiring a preset number of broadcast content data according to the weight information of the broadcast tags to obtain sequencing information of the broadcast content data to be sent;
and generating push list information of the broadcast content data according to the sequencing information, and pushing the push list information to the user terminal.
Preferably, the broadcast content obtaining request further includes current version information of a loaded application in the user terminal and a terminal ID of the user terminal; after the broadcast content acquisition request is generated according to the service access operation instruction and sent to a server, the method further comprises:
the server determines the latest version information of the application recorded in the server according to the terminal ID of the user terminal;
determining whether the current version information and the latest version information correspond;
and if the application version is inconsistent with the terminal ID, generating application version updating prompt information, and sending the application version updating prompt information to the user terminal according to the terminal ID so that the user terminal can load the running data of the application with the latest version.
Further preferably, after the user terminal loads the running data of the application of the latest version, the method further includes:
acquiring broadcast tags in a broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, receiving selection information of the broadcast tags returned by the user terminal, and updating the configuration selection information of the broadcast tags of the user according to the returned selection information of the broadcast tags.
Preferably, after the user terminal receives selection information of a broadcast tag input by the user according to the configuration selection page data, the method further includes:
determining a network connection state of the user terminal;
and when the network connection state is a disconnection state, storing the selection information of the broadcast tag in a memory of the user terminal.
Further preferably, the method further comprises:
and monitoring the network connection state, and sending the selection information of the broadcast tag to the server when the network connection state is changed from a disconnection state to a connection state.
Preferably, after the acquiring the broadcast tag in the broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, and displaying, the method further includes:
the user terminal receives a configuration selection page jump instruction input by the user, generates jump information and sends the jump information to the server;
and the server acquires customized broadcast content data according to the skip information and pushes the customized broadcast content data to the user terminal.
Preferably, the method further comprises:
the server monitors whether the current time reaches a preset time or not according to a system clock;
and if the current time reaches the preset time, the server generates push list information of the broadcast content data and pushes the push list information to the user terminal.
The broadcast list pushing method provided by the embodiment of the invention can comprehensively determine the user interest points according to the user customized selection and the historical attention records, and establish a quantized display sequencing mode, so that the accuracy and the effectiveness of the pushed information are better.
Drawings
Fig. 1 is a flowchart of a broadcast list pushing method according to an embodiment of the present invention.
Detailed Description
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
The invention provides a broadcast list pushing method which is used in mobile terminal equipment based on the Internet technology. In the embodiment of the present invention, a broadcast list push method of health broadcast is taken as an example for description, but it is obvious to those skilled in the art from the technical content disclosed in the present invention that the technical solution of the present invention is not limited to be used in health broadcast applications, and the example in the embodiment is only for better describing the technical solution of the present invention, and is not intended to limit the application and the protection scope of the present invention.
Fig. 1 is a flowchart of a method of pushing a broadcast list according to an embodiment of the present invention, and specific implementation steps of the method of pushing a broadcast list according to the present invention are described below with reference to fig. 1. The broadcast list pushing method mainly comprises the following steps:
step 110, a user terminal receives a service access operation instruction input by a user, generates a broadcast content acquisition request according to the service access operation instruction and sends the broadcast content acquisition request to a server;
specifically, in this example, the service access operation command input by the user is an access command for the health broadcast content. The user terminal claims a broadcast content acquisition request after recognizing the access instruction of the user. The broadcast content acquisition request includes a user ID of the user.
In a specific example, after the server receives the broadcast content acquisition request sent by the user terminal, it needs to determine whether there is a version update of the application. If there is a version update, in a preferred scheme, the customized broadcast tag of the user needs to be collected again. The specific process comprises the following steps:
step 111, the server determines the latest version information of the application recorded in the server according to the terminal ID of the user terminal;
step 112, determining whether the current version information is consistent with the latest version information;
if not, step 113 is executed to generate application version update prompt information, and the application version update prompt information is sent to the user terminal according to the terminal ID, so that the user terminal can load the operation data of the application with the latest version.
Step 114, acquiring the broadcast tags in the broadcast tag database, generating configuration selection page data and sending the configuration selection page data to the user terminal;
the broadcast tag is identification information for identifying broadcast content by classification, and definition of the broadcast tag may be established and set in advance and stored in a broadcast tag database. The operations of adding, modifying, deleting and the like of the broadcast tags are realized by modifying the data of the broadcast tags in the broadcast tag database.
And step 115, receiving the selection information of the broadcast tag returned by the user terminal, and updating the configuration selection information of the broadcast tag of the user according to the returned selection information of the broadcast tag. Step 120 is then performed.
After step 112, if there is a match, step 120 is performed directly.
Step 120, the server determines whether configuration selection information of the broadcast tag of the user exists according to the user ID;
specifically, the server stores a data record of the correspondence between the user ID and the configuration selection information of the broadcast tag. There may be multiple broadcast tags for each user ID.
If the configuration selection information of the user's broadcast tag is updated in the previous step, the user tag configuration selection information stored in the server is updated in the previous step. If not, the configuration selection information of the broadcast tag corresponding to the user ID is obtained based on the last updated record. According to the configuration selection information, the broadcast label corresponding to the user ID can be determined.
If so, step 130 is performed, otherwise step 140 is performed.
Step 130, acquiring configuration selection information of a broadcast tag of a user;
specifically, if there is configuration selection information of the user's broadcast tag in the server, it indicates that the user has used the service before the present time.
Further, in order to provide a better selection sorting order for the user during the subsequent push display, in a preferred scheme of this embodiment, a predetermined weight parameter of the broadcast tag may be set in the configuration selection information of the broadcast tag.
The service maintainer may perform the setting of the predetermined weighting parameters. For example, the predetermined weighting parameters may be set to default values, or different predetermined weighting parameters may be set for different broadcast tags according to the service content requirements, for example, in combination with various factors such as company marketing, geographic location, weather conditions, and the like.
Step 140, acquiring the broadcast tags in the broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, displaying the configuration selection page data, sending selection information of the broadcast tags, which is input by the user according to the configuration selection page data, to the server by the user terminal, and generating configuration selection information of the broadcast tags of the user;
similarly, the broadcast tag stored in the broadcast tag database is also set with a predetermined weight parameter of the broadcast tag.
The broadcast tag database is used for storing broadcast tags. The server acquires the stored information of all the broadcast tags from the broadcast tag database, generates a configuration selection page and sends the configuration selection page to the user terminal. Or the broadcast label of the broadcast label database is also corresponding to attribute information, the server can determine corresponding user key information according to the user ID of the user, and query and match the user key information and the attribute information of the label, distinguish the broadcast label related to the user and the broadcast label unrelated to the user, generate a configuration selection page according to the information of the broadcast label related to the user, and send the configuration selection page to the user terminal.
In one specific example, the user key information includes male, age 65; the attribute information of the broadcast tag also includes gender and age range, such as teenager, baby, child, middle age, old age, and the like. The attribute information of the matched broadcast tags according to the user key information may be the old broadcast tags, and the tags may be determined as the broadcast tags related to the user, and the configuration selection page may be generated based on the tags.
Further, whether the user terminal can transmit the received selection information of the broadcast tag input by the user according to the configuration selection page data to the server depends on the current network connection state of the user terminal.
Therefore, it is necessary to detect the network connection state of the user terminal. If the network connection is normal, the selection information of the broadcast label can be directly sent, otherwise, the selection information of the broadcast label needs to be temporarily stored in the user terminal, and when the network connection is monitored to be normal, the selection information is uploaded to the server.
The user may also reject the selection input for the broadcast tag after the server generates configuration selection page data to transmit to the user terminal.
At the moment, the user terminal receives a configuration selection page jump instruction input by a user, generates jump information and sends the jump information to the server; and the server acquires the customized broadcast content data according to the skip information and pushes the customized broadcast content data to the user terminal.
After the above step 130 or step 140 is performed, either way, the configuration selection information of the broadcast tag of the user is obtained.
Step 150, obtaining access record data of a user according to the user ID, determining corresponding broadcast tags according to the access record data, and determining a dynamic weight parameter of each corresponding broadcast tag according to the access record data;
specifically, the access record of each time the user listens to/watches the broadcast content is stored in the server, specifically, the access record may be a dotting record when the user listens to/watches each time, the dotting record is stored in the user terminal, and the dotting record is uploaded to the server uniformly when the user terminal finishes broadcasting or a system clock of the user terminal reaches a set time.
And the server performs dotting statistics and data storage of the broadcast tags according to the dotting data sent by the user terminal. And counting the listened times or time length of the broadcast tag according to the dotting data, wherein the more the listened times are, the longer the time length is, and the higher the weight of the broadcast tag is set. In particular, the recording may be performed with dynamic weighting parameters.
If the user logs in for the first time, the access record data is null.
Step 160, determining the weight information of the broadcast label according to the preset weight parameter and the dynamic weight parameter of the broadcast label;
specifically, the weight information of the broadcast label determined according to the predetermined weight parameter and the dynamic weight parameter of the broadcast label may be counted by using a normalized weighted average method, or calculated by using another suitable algorithm.
Step 170, sequencing the broadcast content data according to the weight information, and acquiring a preset number of broadcast content data according to the weight information of the broadcast tags to obtain sequencing information of the broadcast content data to be sent;
preferably, the server is preset with a preset number of selectable broadcast content data, and acquires corresponding broadcast tags according to the preset number and pushes the broadcast tags to the user for selection.
And 180, generating push list information of the broadcast content data according to the sequencing information, and pushing the push list information to the user terminal.
The higher the weight of the content of the broadcast tag in the secondary list, the more forward the content is in the list. The user can conveniently view the broadcast content which is most concerned and related to the user.
In addition, preset time can be set, and broadcasting list push with timing every day can be carried out.
Specifically, the server monitors whether the current time reaches a preset time according to a system clock;
and if the current time reaches the preset time, the server generates push list information of the broadcast content data and pushes the push list information to the user terminal.
The broadcast list pushing method provided by the embodiment of the invention can comprehensively determine the user interest points according to the user customized selection and the historical attention records, and establish a quantized display sequencing mode, so that the accuracy and the effectiveness of the pushed information are better.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims (7)

1. A broadcast list push method, comprising:
a user terminal receives a service access operation instruction input by a user, generates a broadcast content acquisition request according to the service access operation instruction and sends the broadcast content acquisition request to a server; the broadcast content acquisition request includes a user ID of the user;
the server determines whether configuration selection information of a broadcast tag of the user exists according to the user ID;
if yes, obtaining configuration selection information of the broadcast tag of the user; the configuration selection information of the broadcast tag comprises a predetermined weight parameter of the broadcast tag;
if the configuration selection information does not exist, acquiring the broadcast tags in a broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, displaying the configuration selection page data, enabling the user terminal to receive the selection information of the broadcast tags input by the user according to the configuration selection page data, sending the selection information to the server, and generating the configuration selection information of the broadcast tags of the user;
acquiring access record data of the user according to the user ID, determining corresponding broadcast tags according to the access record data, and determining a dynamic weight parameter of each corresponding broadcast tag according to the access record data;
determining the weight information of the broadcast tag according to the preset weight parameter and the dynamic weight parameter of the broadcast tag;
sequencing the broadcast content data according to the weight information, and acquiring a preset number of broadcast content data according to the weight information of the broadcast tags to obtain sequencing information of the broadcast content data to be sent;
and generating push list information of the broadcast content data according to the sequencing information, and pushing the push list information to the user terminal.
2. The broadcast list pushing method according to claim 1, wherein the broadcast content obtaining request further includes current version information of a loaded application in the user terminal and a terminal ID of the user terminal; after the broadcast content acquisition request is generated according to the service access operation instruction and sent to a server, the method further comprises:
the server determines the latest version information of the application recorded in the server according to the terminal ID of the user terminal;
determining whether the current version information and the latest version information correspond;
and if the application version is inconsistent with the terminal ID, generating application version updating prompt information, and sending the application version updating prompt information to the user terminal according to the terminal ID so that the user terminal can load the running data of the application with the latest version.
3. The broadcast list push method according to claim 2, wherein after the user terminal loads the execution data of the latest version of the application, the method further comprises:
acquiring broadcast tags in a broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, receiving selection information of the broadcast tags returned by the user terminal, and updating the configuration selection information of the broadcast tags of the user according to the returned selection information of the broadcast tags.
4. The broadcast list push method according to claim 1, wherein after the user terminal receives selection information of a broadcast tag input by the user according to the configuration selection page data, the method further comprises:
determining a network connection state of the user terminal;
and when the network connection state is a disconnection state, storing the selection information of the broadcast tag in a memory of the user terminal.
5. The broadcast list push method of claim 4, further comprising:
and monitoring the network connection state, and sending the selection information of the broadcast tag to the server when the network connection state is changed from a disconnection state to a connection state.
6. The broadcast list push method according to claim 1, wherein after the acquiring the broadcast tag in the broadcast tag database, generating configuration selection page data, sending the configuration selection page data to the user terminal, and displaying, the method further comprises:
the user terminal receives a configuration selection page jump instruction input by the user, generates jump information and sends the jump information to the server;
and the server acquires customized broadcast content data according to the skip information and pushes the customized broadcast content data to the user terminal.
7. The broadcast list push method of claim 1, further comprising:
the server monitors whether the current time reaches a preset time or not according to a system clock;
and if the current time reaches the preset time, the server generates push list information of the broadcast content data and pushes the push list information to the user terminal.
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