CN101505284A - Intelligent information dynamic pushing method and system - Google Patents

Intelligent information dynamic pushing method and system Download PDF

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Publication number
CN101505284A
CN101505284A CNA2008102190626A CN200810219062A CN101505284A CN 101505284 A CN101505284 A CN 101505284A CN A2008102190626 A CNA2008102190626 A CN A2008102190626A CN 200810219062 A CN200810219062 A CN 200810219062A CN 101505284 A CN101505284 A CN 101505284A
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CN
China
Prior art keywords
user
described
background server
module
content
Prior art date
Application number
CNA2008102190626A
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Chinese (zh)
Inventor
徐龙
刘尧根
王志忠
孙剑骏
谭丽丽
胡庆平
宋谊超
李丽仪
李雅芳
Original Assignee
中国移动通信集团广东有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 中国移动通信集团广东有限公司 filed Critical 中国移动通信集团广东有限公司
Priority to CNA2008102190626A priority Critical patent/CN101505284A/en
Publication of CN101505284A publication Critical patent/CN101505284A/en

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Abstract

The invention relates to an intelligent dynamic information push method and an intelligent dynamic information push system. The method comprises that: a background server acquires user on-line reading data record through interaction with a client; and the background server intelligently and dynamically pushes information content related to the user on-line reading data record to the client. The method and the system of the invention overcome the defect that a user operating threshold is high in the prior content customization and push technology of a mobile phone client, improve the realization of push content mechanism establishment, simultaneously dynamically update user reading habit data by mining user reading behavior information, objectively reflect content favor and time period demand when a user reads, and improve timeliness and validity that the user reads and acquires information through the mobile phone client.

Description

A kind of information dynamic pushing method of intelligence and system

Technical field

The present invention relates to the data service technical field, particularly, the system that relates to a kind of information dynamic pushing method of intelligence and realize this method.

Background technology

Along with the development and the fusion of internet and mobile communication technology, the user obtains information by cell-phone customer terminal, and is universal day by day.The validity and the promptness of the information that the user obtains become the key factor of info class software product.

The existing techniques in realizing cell-phone customer terminal obtains the mode that information takes, the user clicks the link of relevant information column by cell-phone customer terminal, client is sent to background server and is obtained application, server carries out authentication after receiving and obtaining application, and authentication is issued to cell-phone customer terminal to the corresponding information of obtaining by the back and represents to the user.

Select information operating for reducing the user, promote user's reading experience, present more employing contents of mobile phone client customized push technology.This type of technological system comprises with the lower part: cell-phone customer terminal, backstage interface server, AUC, content push center, content stores center; Cell-phone customer terminal realizes that user profile is read, the content customized push setting; The backstage interface server is responsible for and cell-phone customer terminal carries out data interaction; AUC is responsible for the user profile authentication; Content propelling movement center is responsible for storing customization and is pushed demand, and carries out the content propelling movement; The storage of the information content is responsible at the content stores center.

These class methods comprise: the user is by the information of the customized stationary column of cell-phone customer terminal and the time requirement of propelling movement; Client sends the content customization demand to the backstage interface server; Customized demand is registered at content propelling movement center by after AUC's authentication; Content pushes the center according to the customization demand, regularly obtains related content from the content stores center, and pushes customized content to user mobile phone client through the backstage interface server on time.

Yet, there is following defective in existing contents of mobile phone client customized push technology: need the user to carry out the customized push setting by hand, certain operation threshold is arranged, if the user is unfamiliar with the process (experience of not surfing the Net or do not know the custom instruction of message and multimedia message) of program request, just can't use this function; Subjectivity when the information content that pushes to cell-phone customer terminal depends on customization is simultaneously selected, and can not objectively respond user content and time period demand when reading, and promptly influences promptness and validity that the user obtains information.

Therefore, wish to realize a kind of like this information dynamic pushing method and system of intelligence, it can be according to user's mobile phone terminal information, reading time and content preference, adopting clustering algorithm to carry out intelligent data on the backstage excavates, the Dynamic Selection time push most interested information to the user, the complicated operation degree with the user is near minimum at the same time.

Summary of the invention

The object of the present invention is to provide a kind of information dynamic pushing method and system of intelligence, to overcome the above-mentioned defective that exists in the prior art.

According to an aspect of the present invention, provide a kind of information dynamic pushing method of intelligence, having comprised:

Background server by with client obtain user's online reading data record alternately; And

Described background server dynamically pushes and the relevant information content of described user's online reading data record to described custom end intelligent ground.

Advantageously, after described obtaining step, described method can further comprise the described user's online reading data record of storage and it is carried out data mining, drawing user's reading habit data, and recording user mobile phone terminal information.Described data mining can realize by clustering algorithm.Described user's reading habit data can comprise user's reading time and content preference etc.

Propelling movement step in the described method can further comprise:

Send to described client in the scheduled time before reading time described user and to wake requirement up;

Described client requires to reply to described waking up; And

Reply in response to described, described background server is according to described user's reading habit data are dynamically pushed and the relevant information content of described user's online reading data record to described custom end intelligent ground with described mobile phone terminal information.

According to a further aspect in the invention, also provide a kind of system that realizes the information dynamic pushing method of above-mentioned intelligence.

The method according to this invention and system have remedied that the user operates the high deficiency of threshold in the existing contents of mobile phone client customized push technology, improved and pushed the realization that content mechanism is set up, simultaneously by user's reading behavior information excavating, dynamically update user's reading habit data, objectively respond user content preference and time period demand when reading, improved the user reads the information of obtaining by cell-phone customer terminal promptness and validity.

Description of drawings

With reference to the explanation of carrying out in conjunction with the following drawings, will understand the present invention better:

Fig. 1 shows and realizes the schematic flow sheet that user's online content obtains according to the present invention; And

Fig. 2 shows the schematic flow sheet that pushes according to Intelligent Dynamic content of the present invention.

Embodiment

Below with reference to illustrative embodiments illustrated in figures 1 and 2, information dynamic pushing method and system according to intelligence of the present invention are introduced.

Information dynamic pushing system according to intelligence of the present invention comprises client and background server.

Wherein, client comprises with lower module:

The client communication module: it is mutual that responsible and background server communication module is carried out transfer of data;

Customer end contents represents module: be responsible for the data that background server pushes are carried out data reduction, the mode of the literal that can read with the user, picture, Voice ﹠ Video represents;

Client user's interactive module: be responsible for the operational order of user customer is carried out protocol conversion, submit to background server by the client communication module; And

Client is monitored module: user's start promptly starts automatically, and the real-time listening background server pushes content and receives and wakes requirement up, and response receives and require to call the client communication module, receives the backstage and pushes content.

And background server comprises with lower module:

The background server communication module: it is mutual that responsible and client communication module is carried out transfer of data;

Background server pushes wake module: it is mutual that responsible and client is monitored module, sends to push content reception wake request;

Background server user profile library module: information such as recording user terminal type, online reading content, time;

The background server user excavates module: carry out data mining according to the user profile on the background server user profile library module, draw user's reading content, time custom, dynamically generate user individual and push content and temporal information;

The background server content pushes module: excavate user individual propelling movement content and temporal information in the module according to the background server user, regularly push content to cell-phone customer terminal by the background server communication module; And

Background server business tine administration module: realize business tine storage, keeper's update functions.

Below, with reference to the information dynamic pushing method of accompanying drawing introduction according to intelligence of the present invention.

With reference to Fig. 1, show and realize the schematic flow sheet that user's online content obtains according to the present invention.

At first, the user represents the information that module shows according to customer end contents, the information that the operation selection will be read; Then, client user's interactive module is analyzed user's action need and is carried out protocol conversion; Then, client communication module and background server are set up link, and to backstage transmitting user operation demand.Backstage communication for service module is submitted to the business tine administration module with the user's operational requirements that receives after receiving user's operational requirements; The business tine administration module is delivered to background server user profile library module with user's content of operation, time demand and end message and carries out the user profile registration; Then, background server business tine administration module is according to user's operational requirements, and response issues related content, and by the background server communication module response contents is sent to the client communication module; The client communication module is delivered to customer end contents by client user's interactive module with response contents and represents module, carries out content revealing to the user.

With reference to Fig. 2, show the schematic flow sheet that pushes according to Intelligent Dynamic content of the present invention.

At first, the background server user excavates module the user's online reading data record in the background server user profile library module is carried out data mining, draws user's reading habit data such as user's reading time and content preference, and recording user mobile phone terminal information.Then, the background server user excavates module user's reading habit data and mobile phone terminal information is delivered to background server content propelling movement module.The background server content pushes module user's reading habit data and mobile phone terminal information is analyzed, and the scheduled time before user's section reading time (for example, 1 hour) is waken requirement up to background server propelling movement wake module proposition cell-phone customer terminal.Above-mentioned data mining can utilize clustering algorithm to realize, and the above-mentioned scheduled time is a dynamic adjustable.

Receive wake requirement up after, if user's selective reception data are then monitored module by client and required to make response to waking up, and background server pushes wake module and informs that the background server content pushes the module cell-phone customer terminal and can receive data.Then, the background server content pushes module according to user's reading habit and user mobile phone terminal type, obtain to be fit to user mobile phone terminal content that represent, user preferences from background server business tine administration module, and by the background server communication module, to client push user preferences content.At last, the client communication module is delivered to customer end contents with the user preferences content by client user's interactive module and represents module, likes content revealing to the user.

Preferred embodiment invention has been described although above use, and for the person of ordinary skill of the art, is easy to realize identical functions and/or obtain identical result with other execution mode and/or embodiment.Execution mode and embodiment that all are equivalent are covered within the spirit and scope of the present invention and by claim.

Claims (6)

1. the information dynamic pushing method of an intelligence comprises:
Background server by with client obtain user's online reading data record alternately; And
Described background server dynamically pushes and the relevant information content of described user's online reading data record to described custom end intelligent ground.
2. the method for claim 1 further comprises:
After described obtaining step, store described user's online reading data record and it is carried out data mining, drawing user's reading habit data, and recording user mobile phone terminal information.
3. method as claimed in claim 2, wherein, described data mining realizes by clustering algorithm.
4. method as claimed in claim 2, wherein, described user's reading habit data comprise user's reading time and content preference.
5. method as claimed in claim 4, described propelling movement step further comprises:
Send to described client in the scheduled time before reading time described user and to wake requirement up;
Described client requires to reply to described waking up; And
Reply in response to described, described background server is according to described user's reading habit data are dynamically pushed and the relevant information content of described user's online reading data record to described custom end intelligent ground with described mobile phone terminal information.
6. the information dynamic pushing system of an intelligence, comprise cell-phone customer terminal and background server, described cell-phone customer terminal comprises the client communication module, customer end contents represents module, client user's interactive module and client are monitored module, described background server comprises the background server communication module, background server pushes wake module, background server user profile library module, the background server user excavates module, the background server content pushes module and background server business tine administration module, wherein
Described client communication module is used for that to carry out transfer of data mutual with described background server communication module;
Described customer end contents represents module and is used for the data that described background server pushes are carried out data reduction, and the mode of the literal that can read with the user, picture, Voice ﹠ Video represents;
Described client user's interactive module is used for the user is carried out protocol conversion to the operational order of described client, to submit to described background server by described client communication module;
Described client is monitored module and is promptly started automatically in user's start, is used for real-time listening and receives from the propelling movement content of described background server and wake requirement up, and require to call described client communication module in response to receiving, and receive the backstage and push content;
Described background server communication module is used for that to carry out transfer of data mutual with described client communication module;
Described background server propelling movement wake module is used for described client monitoring module mutual, and sends propelling movement content reception wake request;
Described background server user profile library module is used for recording user reading habit data and user terminal type;
Described background server user excavates module and carries out data mining according to described user's reading habit data on the described background server user profile library module and described user terminal type, draw user's reading habit data, and dynamically generate user individual propelling movement content and temporal information;
Described background server content pushes module and pushes content and temporal information according to the described user individual that described background server user excavates in the module, pushes content to cell-phone customer terminal at the fixed time by described background server communication module; And
Described background server business tine administration module is realized business tine storage, keeper's update functions.
CNA2008102190626A 2008-11-12 2008-11-12 Intelligent information dynamic pushing method and system CN101505284A (en)

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Cited By (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101834859A (en) * 2010-04-16 2010-09-15 王家焱 System and method for actively releasing contents by server
CN101882162A (en) * 2010-06-29 2010-11-10 北京搜狗科技发展有限公司 Method and system for transmitting network information
CN102202086A (en) * 2011-04-19 2011-09-28 彭扬 Interactive network newspaper system
CN102546777A (en) * 2011-12-27 2012-07-04 广东宇天科技有限公司 Mobile terminal desktop information pushing system and method
CN102611674A (en) * 2011-01-20 2012-07-25 优美通讯(深圳)有限公司 Collective communication engine work system and application method thereof
CN102769580A (en) * 2011-05-05 2012-11-07 阿里巴巴集团控股有限公司 Method and system for sending e-mails
CN103378976A (en) * 2012-04-19 2013-10-30 深圳市快播科技有限公司 Method of waking up sound asleep user and system
CN103428075A (en) * 2013-08-20 2013-12-04 贝壳网际(北京)安全技术有限公司 Information pushing method and device
CN103516575A (en) * 2012-06-15 2014-01-15 上海蓝卓教育信息科技有限公司 Universal intelligent message sending system
CN103747055A (en) * 2013-12-26 2014-04-23 方正国际软件有限公司 Picture random distribution device and picture random distribution method
CN103888455A (en) * 2014-03-13 2014-06-25 北京搜狗科技发展有限公司 Intelligent recommendation method, device and system for pictures
CN104537000A (en) * 2014-12-12 2015-04-22 百度在线网络技术(北京)有限公司 Method and device for pushing information
CN105095350A (en) * 2015-06-15 2015-11-25 小米科技有限责任公司 Bill obtaining method, device, server and terminal
CN105323270A (en) * 2014-06-20 2016-02-10 博雅网络游戏开发(深圳)有限公司 Network information pushing method and system
CN105487918A (en) * 2014-10-08 2016-04-13 展讯通信(上海)有限公司 Independent information processing system
CN105809464A (en) * 2014-12-31 2016-07-27 中国电信股份有限公司 Method and device for information delivery
CN105828097A (en) * 2016-04-29 2016-08-03 乐视控股(北京)有限公司 Method and apparatus for recommending turning on contents
CN106331058A (en) * 2016-08-12 2017-01-11 东软集团股份有限公司 Message transmission method and device
CN106598749A (en) * 2015-10-19 2017-04-26 五八同城信息技术有限公司 Dynamic condition-based local user waking method and apparatus
WO2017156984A1 (en) * 2016-03-14 2017-09-21 乐视控股(北京)有限公司 Video update pushing method for mobile terminal, and client end
CN108038237A (en) * 2017-12-27 2018-05-15 广州市云润大数据服务有限公司 A kind of information recommendation method and system

Cited By (29)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101834859A (en) * 2010-04-16 2010-09-15 王家焱 System and method for actively releasing contents by server
CN101882162B (en) * 2010-06-29 2016-05-11 北京搜狗科技发展有限公司 A kind of network information push method and system
CN101882162A (en) * 2010-06-29 2010-11-10 北京搜狗科技发展有限公司 Method and system for transmitting network information
CN102611674B (en) * 2011-01-20 2015-01-07 深圳博菲科特科技有限公司 Application method of collective communication engine work system
CN102611674A (en) * 2011-01-20 2012-07-25 优美通讯(深圳)有限公司 Collective communication engine work system and application method thereof
CN102202086A (en) * 2011-04-19 2011-09-28 彭扬 Interactive network newspaper system
CN102769580A (en) * 2011-05-05 2012-11-07 阿里巴巴集团控股有限公司 Method and system for sending e-mails
CN102546777A (en) * 2011-12-27 2012-07-04 广东宇天科技有限公司 Mobile terminal desktop information pushing system and method
CN103378976A (en) * 2012-04-19 2013-10-30 深圳市快播科技有限公司 Method of waking up sound asleep user and system
CN103516575A (en) * 2012-06-15 2014-01-15 上海蓝卓教育信息科技有限公司 Universal intelligent message sending system
WO2015024483A1 (en) * 2013-08-20 2015-02-26 贝壳网际(北京)安全技术有限公司 Information pushing method and apparatus
US10064136B2 (en) 2013-08-20 2018-08-28 Shell Internet (Beijing) Security Technology Co., Ltd. Method and device for pushing information
CN103428075A (en) * 2013-08-20 2013-12-04 贝壳网际(北京)安全技术有限公司 Information pushing method and device
CN103747055A (en) * 2013-12-26 2014-04-23 方正国际软件有限公司 Picture random distribution device and picture random distribution method
CN103888455A (en) * 2014-03-13 2014-06-25 北京搜狗科技发展有限公司 Intelligent recommendation method, device and system for pictures
CN103888455B (en) * 2014-03-13 2018-01-23 北京搜狗科技发展有限公司 The intelligent recommendation methods, devices and systems of picture
CN105323270A (en) * 2014-06-20 2016-02-10 博雅网络游戏开发(深圳)有限公司 Network information pushing method and system
CN105323270B (en) * 2014-06-20 2019-05-03 博雅网络游戏开发(深圳)有限公司 Network information push method and system
CN105487918A (en) * 2014-10-08 2016-04-13 展讯通信(上海)有限公司 Independent information processing system
CN104537000A (en) * 2014-12-12 2015-04-22 百度在线网络技术(北京)有限公司 Method and device for pushing information
CN104537000B (en) * 2014-12-12 2018-09-07 百度在线网络技术(北京)有限公司 A kind of method and apparatus for pushed information
CN105809464A (en) * 2014-12-31 2016-07-27 中国电信股份有限公司 Method and device for information delivery
CN105095350B (en) * 2015-06-15 2018-10-19 小米科技有限责任公司 Bill acquisition methods, device, server and terminal
CN105095350A (en) * 2015-06-15 2015-11-25 小米科技有限责任公司 Bill obtaining method, device, server and terminal
CN106598749A (en) * 2015-10-19 2017-04-26 五八同城信息技术有限公司 Dynamic condition-based local user waking method and apparatus
WO2017156984A1 (en) * 2016-03-14 2017-09-21 乐视控股(北京)有限公司 Video update pushing method for mobile terminal, and client end
CN105828097A (en) * 2016-04-29 2016-08-03 乐视控股(北京)有限公司 Method and apparatus for recommending turning on contents
CN106331058A (en) * 2016-08-12 2017-01-11 东软集团股份有限公司 Message transmission method and device
CN108038237A (en) * 2017-12-27 2018-05-15 广州市云润大数据服务有限公司 A kind of information recommendation method and system

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