CN109584705A

CN109584705A - A kind of map shows method and apparatus

Info

Publication number: CN109584705A
Application number: CN201710909095.2A
Authority: CN
Inventors: 陈婷; 孔祥来
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2017-09-29
Filing date: 2017-09-29
Publication date: 2019-04-05
Anticipated expiration: 2037-09-29
Also published as: CN109584705B

Abstract

This application discloses a kind of maps to show method and apparatus, this method comprises: showing equipment by positioning map first, to position the current location of the target user using the equipment, then, the identity type of the target user is determined according to the current location, later, in the map area comprising the current location, the interested information of target user is predicted according to the identity type, and information displaying is carried out in map.As it can be seen that the application can targetedly show information for different user, user is allow to get oneself interested information as early as possible according to the user identity type of conjecture.

Description

A kind of map shows method and apparatus

Technical field

This application involves Cartographic Technique fields more particularly to a kind of map to show method and apparatus.

Background technique

Currently, map products meeting to map shows equipment and positioned when user accesses map, then show in map Show the cartographic information of position location and its neighboring area in equipment, still, for different user, when position location is identical When, the cartographic information showed is all the same.

As it can be seen that existing map ways of presentation, there is no according to the different situations of user, (for example user identity, user are close The season etc. that phase hobby, user are in) the personalized map of progress shows, so that user can not get as early as possible oneself feels emerging The cartographic information of interest.For example, as a mother, after a very long time of living in cell, just when once having a walk It was found that oneself nearby has a children's book shop, but this category information is critically important for a mother, but existing map cannot be difference The user of identity carries out targeted information and shows.

Summary of the invention

The main purpose of the application is to provide a kind of map and shows method and apparatus, and can show user may be interested Information.

In a first aspect, this application provides a kind of maps to show method, which comprises

Position the current location of target user；

Determine the target user in the identity type of the current location；

In the map area comprising the current location, predict that the target user is interested according to the identity type Information, and show the interested information.

Optionally, the method also includes:

Obtain user operation records, wherein the user operation records include history of the target user in map Operation note and/or the historical operation record in internet；

According to the user operation records, specific identity of the target user under the identity type is determined；

It is then, described that the interested information of target user is predicted according to the identity type, comprising:

According to specific identity of the target user under the identity type, the interested letter of the target user is predicted Breath.

Optionally, described according to the user operation records, determine spy of the target user under the identity type Determine identity, comprising:

Detect whether the target user is the exclusive title of at least one point of interest poi setting in the map；

If so, being extracted and the nearest poi in the current location from least one described poi；If the poi being extracted with The distance between described current location difference is less than pre-determined distance threshold value, then according to the determination of the exclusive title for the poi being extracted Specific identity of the target user under the identity type；

If it is not, then determining specific body of the target user under the identity type according to the user operation records Part.

It is optionally, described to show the interested information, comprising:

The following a kind of or multiclass information of selection is showed:

Information relevant to exclusive title of the target user in map for poi setting；

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

It is optionally, described to show the interested information, comprising:

According to current map denotation rank, show the information of the regional characteristics with the map area；

Alternatively, showing the interested information of the target user according to the position attribution of the current location.

Optionally, the position attribution according to the current location shows the interested information of the target user, packet It includes:

If the current location is located near lodging place or lodging place, show scenic spot category information, consumption category information, One of trip category information is a variety of；

If the current location is located in scenic spot or near scenic spot, show scenic spot information, wherein the scenic spot packet Include the sight spot information in the complete area and/or the scenic spot at the scenic spot；

If the current location is located in commercial circle or near commercial circle, show the interested consumer products of the target user Information.

Second aspect, this application provides a kind of maps to show equipment, and the equipment includes:

Position positioning unit, for positioning the current location of target user；

Type determining units, for determining the target user in the identity type of the current location；

Information predicting unit, for being predicted according to the identity type in the map area comprising the current location The interested information of target user；

Information shows unit, for showing the interested information.

Optionally, the equipment further include:

Acquiring unit is recorded, for obtaining user operation records, wherein the user operation records include that the target is used Historical operation record of the family in map and/or the historical operation record in internet；

Identity determination unit, for determining the target user in the identity type according to the user operation records Under specific identity；

Then, the information predicting unit, specifically in the map area comprising the current location, according to the mesh Specific identity of the user under the identity type is marked, predicts the interested information of the target user.

Optionally, the identity determination unit, comprising:

Title detection sub-unit, for detecting whether the target user is at least one point of interest in the map Exclusive title is arranged in poi；

Identity determines subelement, if exclusive name is arranged at least one poi in the map for the target user Claim, is then extracted and the nearest poi in the current location from least one described poi；If the poi being extracted and the present bit It the distance between sets difference and is less than pre-determined distance threshold value, then determine that the target user exists according to the exclusive title for the poi being extracted Specific identity under the identity type；

The identity determines subelement, sets if being also used to the target user not in the map at least one poi Exclusive title is set, then triggers the identity determination unit according to the user operation records, determines the target user described Specific identity under identity type.

Optionally, the information shows unit, specifically for selecting following a kind of or multiclass information to be showed:

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

Optionally, the information shows unit and includes:

First shows subelement, for showing the region with the map area according to current map denotation rank The information of characteristic；

Alternatively, second shows subelement, for the position attribution according to the current location, show target user's sense The information of interest.

Optionally, described second shows subelement and includes:

Classification shows subelement, if being located near lodging place or lodging place for the current location, shows scape One of area's category information, consumption category information, trip category information are a variety of；

Scenic spot shows subelement, if being located in scenic spot or near scenic spot for the current location, shows scenic spot information, Wherein, the scenic spot information includes the sight spot information in the complete area and/or the scenic spot at the scenic spot；

Product shows subelement, if being located in commercial circle or near commercial circle for the current location, shows the target The interested consumer products information of user.

The third aspect shows equipment this application provides a kind of map, the equipment include memory and one or The more than one program of person, one of them perhaps more than one program be stored in memory and be configured to by one or It includes the instruction for performing the following operation that more than one processor, which executes the one or more programs:

Position the current location of target user；

Determine the target user in the identity type of the current location；

Fourth aspect, this application provides a kind of non-transitorycomputer readable storage mediums, when in the storage medium Instruction when being executed by the processor of equipment, enable a device to execute a kind of map and show method, which comprises

Position the current location of target user；

Determine the target user in the identity type of the current location；

5th aspect, this application provides a kind of computer program products comprising instruction, when it runs on computers When, so that computer executes a kind of map and shows method, which comprises

Position the current location of target user；

Determine the target user in the identity type of the current location；

A kind of map provided by the present application shows method and apparatus, shows equipment by positioning map first, and Lai Dingwei makes The identity type of the target user is then determined according to the current location with the current location of the target user of the equipment, The possibility identity of the target user is guessed, later, in the map area comprising the current location, according to the identity The interested information of target user described in type prediction, and information displaying is carried out in map.As it can be seen that the application can be according to guessing The user identity type of survey targetedly shows information for different user, so that user is got oneself as early as possible interested Information.

Detailed description of the invention

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is the application Some embodiments for those of ordinary skill in the art without creative efforts, can also basis These attached drawings obtain other attached drawings.

Fig. 1 is that a kind of map provided by the embodiments of the present application shows one of flow chart of method；

Fig. 2 is that map interface provided by the embodiments of the present application shows one of schematic diagram；

Fig. 3 is the two of the flow chart that a kind of map provided by the embodiments of the present application shows method；

Fig. 4 is the flow chart that specific identity provided by the embodiments of the present application determines method；

Fig. 5 is the two of the flow chart that map provided by the embodiments of the present application shows method；

Fig. 6 is that map interface provided by the embodiments of the present application shows the three of schematic diagram；

Fig. 7 is that map interface provided by the embodiments of the present application shows the four of schematic diagram；

Fig. 8 is that map interface provided by the embodiments of the present application shows the five of schematic diagram；

Fig. 9 is the composition schematic diagram that a kind of map provided by the embodiments of the present application shows equipment；

Figure 10 is that a kind of map provided by the embodiments of the present application shows structural block diagram of the equipment as terminal when.

Specific embodiment

To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application In attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is Some embodiments of the present application, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art Every other embodiment obtained without making creative work, shall fall in the protection scope of this application.

In traditional map ways of presentation, when the position location of different user is identical, the map that map is showed is believed It ceases all the same.It is different the case where due to different user but for different user identical for position location, such as user identity It is different, like in the recent period different etc., it is also different to will cause the interested cartographic information of different user.

Obviously, there is no the maps for carrying out personalization according to the different situations of user to show for traditional map ways of presentation, So that user can not get oneself interested cartographic information as early as possible.

So the embodiment of the present application provides a kind of map and shows method, to wish when user accesses map, in map On can targetedly show for different user user may interested information, thus allow user get as early as possible from Oneself interested information, and then promote user experience.

First embodiment

As shown in Figure 1, being the flow chart that a kind of map provided by the embodiments of the present application shows method, this method includes following Step:

S101: the current location of target user is positioned.

In the present embodiment, the target user can be understood as the user for showing equipment using same map.Due to the ground Figure shows equipment and needs to position target user's present position, and shows position location and target use on map Family may interested information, therefore, which, which shows equipment and should be, shows setting for function with positioning function and electronic map It is standby, for example, having global positioning system (GlobalPositioning System, abbreviation GPS) function and electronic map exhibition Smart phone, tablet computer, E-book reader, laptop and the pocket computer on knee etc. of existing function.

It is understood that the current location as the target user shows with map entrained by the target user The current location of equipment is consistent, therefore, when the target user shows equipment using map products by map, the ground Figure product will position the map using its positioning function and show equipment, and using the position location as the current of the target user Position.

S102: determine the target user in the identity type of the current location.

It should be noted that the identity type can be understood as a kind of possible identity of target user, for example, travelling Family, neighbours living, company worker, purchase and consumption person etc..When the position location difference of target user, the identity class of target user Type may change because of position location difference, for example, if target user's present position is a community residential building, target The identity type of user can be the neighbours living, if target user's present position is an office building, target user's Identity type can be company worker.

In the present embodiment, after navigating to the current location of target user, since each position on map is corresponding A kind of position attribution, the position attribution can be understood as type belonging to the position, such as scenic spot, commercial circle, residential quarter etc.. Also, position attribution corresponding to each position can reflect the identity type for being in the user of the position, therefore, can To pass through the position attribution of the current location of target user, to determine the identity type of target user.

For example, if the current location of target user is Tian An-men, and position attribution corresponding to Tian An-men is scenic spot, then may be used To think the identity type of target user for tourism user；If the current location of target user is market, and corresponding to market Position attribution is consumption place, it may be considered that the identity type of target user is purchase and consumption person；If target user's is current Position is an office building, and position attribution corresponding to office building is office space, it may be considered that the identity class of target user Type is company clerk, etc..

S103: in the map area comprising the current location, the target user is predicted according to the identity type Interested information, and show the interested information.

When the identity type difference of target user, target user's information of interest can be different, i.e. target user's sense is emerging The information of interest can be different, for example, when the identity type of target user is tourism user, target user may be to neighbouring well-known Sight spot, characteristic snack are interested, in another example, when the identity type of user is purchase and consumption person, target user may be right Neighbouring commercial circle or market is interested.Therefore, it can determine that target user may feel according to the identity type of target user The information of interest, and include current location map area in relevant position on be shown.

In order to make it easy to understand, being illustrated now in conjunction with Fig. 3.

A kind of map interface as shown in Figure 2 shows schematic diagram, it is assumed that the current location of target user is China Resources five colours city Shopping center.The position attribution as corresponding to current location is commercial circle, it may be considered that the identity type of target user may For purchase and consumption person, it is therefore contemplated that target user may favor information to market or shop near current location, disappear It is interested to take price.In this way, the shop special discount of China Resources five colours city shopping center and its neighboring area can be believed Cease (for example there are 30% discount in three husband open airs), consumption price (for example the pre-capita consumption of SNOOPY GARDEN is 32 yuan) is used as mesh The possible interested information of user is marked, and the possible interested information of target user is presented in corresponding position in map area On, that is, " 30% discount " is presented on the position in " three husbands outdoor " shop, and by " $32 " it is presented in " SNOOPY On the position in the shop GARDEN ".

To sum up, a kind of map provided in this embodiment shows method, shows equipment by positioning map first, and Lai Dingwei makes The identity type of the target user is then determined according to the current location with the current location of the target user of the equipment, The possibility identity of the target user is guessed, later, in the map area comprising the current location, according to the identity The interested information of target user described in type prediction, and information displaying is carried out in map.As it can be seen that the application can be according to guessing The user identity type of survey targetedly shows information for different user, so that user is got oneself as early as possible interested Information.

Second embodiment

Further, for different user identical for the position attribution of current position location, due to different user Age, gender, hobby etc. have differences, and will lead to information interested to different user can also have differences.For example, right For staying in the resident A and resident B of the same cell, although resident A, resident B are emerging to the traffic information sense around cell Interest, but if resident A is a full-time mother, for picking children in school, the road conditions information that classes are over be likely more sense Interest is likely more road conditions information on and off duty interested if resident B is an office worker.Obviously, even if The position attribution of the current position location of resident A, resident B is identical, but since respective identity has differences, causes each self-induction emerging The cartographic information of interest has differences.

Therefore, it in order to more accurately show the interested information of user, needs to guess target user's more accurately Identity.As shown in figure 3, being the flow chart that a kind of map provided by the embodiments of the present application shows method, this method includes following step It is rapid:

Step S301: the current location of target user is positioned.

Step S302: determine the target user in the identity type of the current location.

It should be noted that the step S101 in step S301 and S302 and above-mentioned first embodiment is identical as S102, ask Referring to the related introduction in first embodiment, details are not described herein.

Step 303: obtaining user operation records.

Wherein, the user operation records include the target user in map (for example, the web map at the end PC, map APP etc.) in historical operation record and/or the historical operation record in internet.In the present embodiment, it can be set same Standby upper user operation records, regard as the operation note of the same target user using the equipment.

For example, historical operation record of the target user in map may include one or more of record: mesh Mark registration information (such as the Demographics such as age, gender, occupation), positioning record information of the user in map products (such as current location information, history location information etc.), search record information (such as to the search of some map location or to two Route search etc. between a map location), trip mode record information (such as current trip mode, history trip mode Deng), exclusive title be set for point of interest (Point of Interest, poi) (for example set " family " or " company " for certain poi Deng), default route title (for example be provided with " family to company ", the traffic route of " company gets home " etc.), etc..

For example, historical operation record of the target user in internet may include one or more of record: Target user each website of internet registration information, shopping record information, search record information, browsing record information, Collection record information etc..It wherein, may in the registration information (such as the personal registration information such as wechat, microblogging) of the target user Demographics (such as age, health status, occupation, marriage, educational level equality) including the target user.

Step S304: according to the user operation records, determine that the target user is specific under the identity type Identity.

According to the user operation records of target user, the available such as age of the personal characteristic information to target user, Gender, occupation etc. can also get the recent behavioural habits of target user and hobby.Therefore, getting target user's After user operation records, the target user can be determined in corresponding identity type more accurately according to the user operation records Under specific identity.That is, first pass through the position attribution of current location to guess the identity type of target user, then, further according to The user operation records of target user further guess the specific identity of target user.

For example, it is assumed that the current location of target user is a market, and can according to the user operation records of target user The gender for knowing target user is women, the age is 30 years old, and often buys the babies such as diaper for babies, infanette from network in the recent period Articles.Based on this, according to the current location of target user, it can guess that the identity type of target user may be purchase and consumption Person, further, can guess that target user may be a mother according to the user operation records of target user therefore can To determine that the specific identity of target user is the mother to do shopping.

In another example, it is assumed that the current location of target user is certain shop on the shopping mall of Shanghai City Nanjing, and according to The CompanyAddress of target user known to the user operation records of target user, home address are in Beijing, and in the recent period in trip The train ticket from Beijing to Shanghai is had purchased on trip website.Target can be guessed according to the current location of target user based on this The identity type of user further may can guess mesh according to the user operation records of target user for purchase and consumption person Marking user may be the tourism user that Shanghai's tourism is gone to from Beijing, hence, it can be determined that the specific identity of target user For the tourism user to do shopping.

Step S305: according to specific identity of the target user under the identity type, the target user is predicted Interested information, and show the interested information.

According to the specific identity of target user, the possible interested information of target user is targetedly predicted, is being wrapped In map area containing current location, these predictive information are presented on the corresponding position in the map area.

To sum up, a kind of map provided in this embodiment shows method, further determines that target user in corresponding identity type Under specific identity, which is and the more matched identity of target user, therefore, the letter based on specific identity prediction Breath will be more accurate.

Further, when some users often walk route in order to avoid searching every time using map, always in map again The destination locations for often walking route are inputted, the exclusive title of the destination can be set in map products.In response to this, The specific identity of user can be directly determined using the map location that user is prefixed exclusive title.

Specific identity shown in Figure 4 determines the flow chart of method, comprising the following steps:

S401: detecting whether the target user is the exclusive title of at least one point of interest poi setting in the map, If so, S402 is thened follow the steps, if it is not, then executing above-mentioned steps S304.

In the present embodiment, the exclusive title of poi can preset for target user according to the poi and the relationship of oneself 's.Such as, it is assumed that certain poi is a cell and the cell is the residence of target user, then the exclusive title of the poi can be set For " family "；For another example, it is assumed that certain poi is an office building and the office building is the job site of target user, then the poi's is exclusive Title can be set to " company "；Also such as, it is assumed that certain poi is the school of target user, then the exclusive title of the poi can be set It is set to " school ".

S402: it is extracted and the nearest poi in the current location from least one described poi；If the poi being extracted and institute It states the distance between current location difference and is less than pre-determined distance threshold value, then the mesh is determined according to the exclusive title for the poi being extracted Mark specific identity of the user under the identity type.

Wherein, the pre-determined distance threshold value can be the actual range between the poi being extracted and current location, the reality Distance can be according to the poi being extracted at a distance from the current location is on map and current map scale determines.

It should be noted that when the distance between poi and current location being extracted difference is less than pre-determined distance threshold value, it can To think that current location is at the position poi being extracted or near the poi.

Since the exclusive title for the poi being extracted can reflect the identity characteristic of target user, it can be according to this specially Generic name claims to determine specific identity of the target user under corresponding identity type.For example, if the poi's being extracted is exclusive entitled " family ", it may be considered that the specific identity of target user is neighbours living；If exclusive entitled " company " of the poi being extracted, It may be considered that the specific identity of target user is company worker；It, can be with if exclusive entitled " school " of the poi being extracted The specific identity for thinking target user is school teachers and students.

Step shown in above-mentioned Fig. 4 in order to facilitate understanding is illustrated now in conjunction with Fig. 5.

A kind of map interface as shown in Figure 5 shows schematic diagram, it is assumed that target user is equal for two poi in map products Exclusive title is preset, respectively " family " and " company ", and the current location for positioning the target user is position A, and described pre- If distance threshold is 500 meters.Based on this, current location A poi corresponding with " family ", " company " corresponding poi respectively are first determined The distance between (i.e. position B) difference, such as respectively 15 kilometers, 20 meters, due to " company " corresponding poi and current location A it Between the distance between range difference ratio " family " corresponding poi and current location A difference it is smaller, further, since " company " is corresponding Poi and the distance between current location A difference is 20 meter and the range difference is less than 500 meters of the pre-determined distance threshold value, so, can To think that the current location of target user is near company, it may thereby determine that the specific identity of target user is company's duty Member.

As it can be seen that in the present embodiment, if target user has preset exclusive title in map at least one poi, therefrom Extraction and the nearest poi in current location, when the distance between the poi being extracted and current location difference are preset less than pre-determined distance When, then it is assumed that target user is at the poi or near it, so as to determine the spy of target user according to the exclusive title of the poi Determine identity, and then can be that different user targetedly shows the possible interested information of user according to the specific identity.

3rd embodiment

In a kind of implementation of the present embodiment, " it is emerging to show the sense in above-mentioned steps S103 or in step S305 The information of interest ", the one kind or multiclass information that specifically can choose in following 4 category information are showed, and other parts refer to The related introduction of the first embodiment or the second embodiment is stated, details are not described herein.

(1) information relevant to exclusive title of the target user in map for poi setting.

The category information can be acquired in the current location based on target user, such as the traffic letter around current location Breath, bank information, local police station's information, dining room information, government bodies' information, store information etc..

For example, a kind of map interface as shown in FIG. 6 shows schematic diagram, if the current location of target user be a cell, And the cell is corresponding exclusive entitled " family ", then it may include: residence near cell that map, which is the information that shows of target user, Committee can position and the position of office hours, property position and office hours, local police station position and phone, bus stop or subway station And service time, supermarket position and business hours etc.；If the current location of target user is an office building and the office building is corresponding Exclusive entitled " company ", then it may include: bus stop or ground near company that map, which is the information that shows of target user, The position and service time at iron station, the position of bank counter or ATM machine, the position of dining room or coffee-house and business hours etc..

(2) information relevant to hobby of the target user in preset period of time.

The category information can be acquired in current location and user operation records based on target user, such as present bit Shop favor information, the venue favor information etc. of surrounding are set, and these information are that target user likes in the recent period.

For example, it is assumed that the current location of target user is an office building, and target user searched on website be good in the recent period Body equipment, body-building venue etc. illustrate that target user prefers body-building in the recent period, then map is that the information that shows of target user can be with It include: position, price and the favor information of body-building venue etc. near office building；If target user also searches on website in the recent period It crosses Sichuan cuisine and/or has the consumer record of relevant restaurants on website, then map is that the information that target user shows can also include: The position etc. in position, price and the favor information in the Sichuan cuisine restaurant near office building and the Sichuan cuisine restaurant newly opened.

In another example, it is assumed that the current location of target user is a school, and the target user searches on shopping website in the recent period Rope crosses certain brand overcoat, then it may include: school area about the brand-name integration shop that map, which is the information that target user shows, Position, favor information etc..

(3), the information of map time correlation is accessed with target user.

The category information can be the current location based on target user and access acquired in the current time of map, such as The information can be whithin a period of time, traffic information, market favor information around the current location of target user, class of playing Information etc., and the target user accesses the period difference of map, and the information showed also can be different.

For example, it is assumed that the current location of target user is an office building, if the time that target user accesses map is dinner Time or teatime, then it may include: each dining room or convenience near office building that map, which is the information that target user shows, Shop is in dinner time or the favor information of teatime etc.；If the time that target user accesses map is the quitting time, Figure is that the information that target user shows may include: the reality of bus stop or subway station in quitting time section near office building When real-time road condition information etc. in quitting time section of operation state, road vehicle.

In another example, it is assumed that the current location of target user is a residential quarters, if the time that target user accesses map is Working day, then it may include: the preferential of supermarket near cell or nearest one week of restaurant that map, which is the information that shows of target user, Information, bus stop or subway station the commuter time section in realtime running state, road vehicle the commuter time section in Real-time road condition information etc.；If the time that target user accesses map is festivals or holidays, map is the information that target user shows It may include: the preferential letter of the position and ticket price, market or restaurant in the park or amusement park near cell within festivals or holidays Breath etc..

(4), information relevant to the family role of target user.

The category information can be according to acquired in the current location of target user and family role, such as target user Shop favor information, venue favor information around current location etc., and these information may be target user as family Interested to a role in front yard.

For example, it is assumed that the current location of target user is a market, if the family role of target user is mother, map It may include: that position, price and the favor information in the shop of articles for babies are sold in the market for the information that target user shows Deng；Assuming that the current location of target user is a cell, if the family role of target user is mother, map is target user The information showed may include: that the children near the cell play or train position, price and the favor information in place etc..

Further, in the identity type that determines target user by above-mentioned the first embodiment or the second embodiment or specific Identity is the " exhibition in a kind of implementation of the present embodiment, in above-mentioned steps S103 or in step S305 after tourism user The step of existing interested information " may comprise steps of 1 and step 2 in any one:

Step 1: according to current map denotation rank, showing the information of the regional characteristics with the map area.

It is understood that map can be shown with different display levels, it, can be with silent when map is opened Recognize display level to be shown, when user's to map zooms in and out operation, thus it is possible to vary the display level of current map.

The regional characteristics that map is showed under different display levels have differences, for example, in a kind of display level Under, the regional characteristics information that map is showed may include the well-known sight spot of national level in each province, core terrestrial reference, such as north The Great Wall of Jing Shi；Under another display level, the regional characteristics information that map is showed may include in certain city more Well-known sight spot, trunk street etc., such as the Nanluoguxiang of Dongcheng District, Beijing during March.

It therefore, in the present embodiment, can be according to different map denotation ranks, to show the area with the map area Commercial circle, core terrestrial reference, well-known sight spot in the information of domain characteristic, such as the map area etc., so that tourism user can be with The information showed according to current map has whole understanding to the characteristic of the map area.

In order to make it easy to understand, illustrating how to be showed with institute according to current map denotation rank now in conjunction with Fig. 7 State the information of the regional characteristics of map area.

Assuming that tourism user is just in tourism of Beijing, when tourism user opens map products, by current map denotation grade When not zooming to city rank (i.e. Beijing), as shown in fig. 7, the map products can according to current map denotation rank, Show the information of the regional characteristics with Beijing, which may include: commercial circle (such as the international trade, San Yuan Flyover, jade of Beijing Quan Ying, Pan Jiayuan), core terrestrial reference (such as Tian An-men), well-known shopping area (such as Xidan, Wangfujing) etc..

Step 2: according to the position attribution of the current location, showing the interested information of the target user.

It, can be after the current location for getting tourism user, according to the position attribution of current location in the present embodiment Conjecture tourism user may interested information, for example, the information can be the characteristic snack near current location position and Price, the position at well-known sight spot and admission fee, the position of core terrestrial reference etc..Specifically, step 2 may include:

(1) if, the current location be located near lodging place or lodging place, show scenic spot category information, consumer One of information, trip category information are a variety of.

In one embodiment, this ways of presentation can show typical pot, cuisines, purchase near lodging place Object, public transport point are hired a car a little etc..For example, when position tourism user current location be in emerging hotel when, can show The position and service time of bus stop or subway station in this near emerging hotel, the position in restaurant and pre-capita consumption price, The open hour at well-known sight spot and admission fee etc..

(2) if, the current location be located in scenic spot or near scenic spot, show scenic spot information, wherein scenic spot letter The complete area and/or the sight spot information in the scenic spot that breath includes the scenic spot.

In one embodiment, this ways of presentation can show the complete face region in scenic spot and internal well-known small scape Point can also provide express query (such as scenic spot entrance, scenic spot as the adjustment of user's map vision shows more sight spots Interior food and drink, lavatory, ferry etc.), the information such as scenic spot flow of the people.For example, a kind of map interface as shown in Figure 8 shows schematic diagram, When the current location for positioning tourism user is the Summer Palace, the complete area in the Summer Palace can be showed, each scape in the Summer Palace The position of point and the position of title (such as Pavilion of Flourishing Culture, more Bao Liulige, Hall of Nourishing Clouds, gallery) and each entrance in the Summer Palace (such as west gate, side door, Bei Gongmen).

(3) if, the current location be located in commercial circle or near commercial circle, show the interested consumption of the target user Product information.

In one embodiment, this ways of presentation can stress to show user in the recent period beating for the category for having shopping to be inclined to Roll over information, featured delicious food information (current city featured delicious food), specialty information etc..For example, when positioning the current of tourism user When position is Xidan, position and price of Beijing characteristic snack near Xidan etc. can be showed.

As it can be seen that in the present embodiment, after the identity type or specific identity for determining target user are tourism user, Ke Yigen According to current map denotation rank, show the information of the regional characteristics with the map area, alternatively, according to the present bit The position attribution set, show the target user may interested information, so as to for different tourism users it is targeted Show tourism user may interested information, and then tourism user is allow to get oneself interested letter as early as possible Breath.

Fourth embodiment

It is the composition schematic diagram that a kind of map provided by the embodiments of the present application shows equipment, the equipment packet referring to Fig. 9 It includes:

Position positioning unit 901, for positioning the current location of target user；

Type determining units 902, for determining the target user in the identity type of the current location；

Information predicting unit 903, it is pre- according to the identity type in the map area comprising the current location Survey the interested information of the target user；

Information shows unit 904, for showing the interested information.

In a kind of embodiment of the application, the equipment further include:

Then, the information predicting unit 903, specifically in the map area comprising the current location, according to institute Specific identity of the target user under the identity type is stated, predicts the interested information of the target user.

In a kind of embodiment of the application, the identity determination unit, comprising:

In a kind of embodiment of the application, the information shows unit 904, and it is following a kind of or more to be specifically used for selection Category information is showed:

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

In a kind of embodiment of the application, the information shows unit 904 and includes:

In a kind of embodiment of the application, described second, which shows subelement, includes:

The embodiment of the present application also provides a kind of maps to show equipment, the equipment include memory and one or More than one program, perhaps more than one program is stored in memory and is configured to by one or one for one of them It includes the instruction for performing the following operation that a above processor, which executes the one or more programs:

Position the current location of target user；

Determine the target user in the identity type of the current location；

In a kind of embodiment of the application, the method also includes:

It is described according to the user operation records in a kind of embodiment of the application, determine that the target user exists Specific identity under the identity type, comprising:

It is described to show the interested information in a kind of embodiment of the application, comprising:

The following a kind of or multiclass information of selection is showed:

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

In a kind of embodiment of the application, the position attribution according to the current location shows the target The interested information of user, comprising:

Figure 10 is that a kind of map shown according to an exemplary embodiment shows block diagram of the equipment 1000 as terminal when.Example Such as, equipment 1000 can be mobile phone, computer, digital broadcasting terminal, messaging device, game console, and plate is set It is standby, Medical Devices, body-building equipment, personal digital assistant etc..

Referring to Fig.1 0, equipment 1000 may include following one or more components: processing component 1002, memory 1004, Power supply module 1006, multimedia component 1008, audio component 1010, the interface 1012 of input/output (I/O), sensor module 1014 and communication component 1016.

Processing component 1002 usually control equipment 1000 integrated operation, such as with display, telephone call, data communication, Camera operation and record operate associated operation.Processing element 1002 may include one or more processors 1020 to execute Instruction, to perform all or part of the steps of the methods described above.In addition, processing component 1002 may include one or more moulds Block, convenient for the interaction between processing component 1002 and other assemblies.For example, processing component 1002 may include multi-media module, To facilitate the interaction between multimedia component 1008 and processing component 1002.

Memory 1004 is configured as storing various types of data to support the operation in equipment 1000.These data Example includes the instruction of any application or method for operating on the device 1000, contact data, telephone book data, Message, picture, video etc..Memory 1004 can by any kind of volatibility or non-volatile memory device or they Combination is realized, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), it is erasable can Program read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash memory Reservoir, disk or CD.

Power supply module 1006 provides electric power for the various assemblies of equipment 1000.Power supply module 1006 may include power management System, one or more power supplys and other with for equipment 1000 generate, manage, and distribute the associated component of electric power.

Multimedia component 1008 includes the screen of one output interface of offer between the equipment 1000 and user.? In some embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, Screen may be implemented as touch screen, to receive input signal from the user.Touch panel includes that one or more touch passes Sensor is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding fortune The boundary of movement, but also detect duration and pressure associated with the touch or slide operation.In some embodiments In, multimedia component 1008 includes a front camera and/or rear camera.When equipment 1000 is in operation mode, such as When screening-mode or video mode, front camera and/or rear camera can receive external multi-medium data.Before each Setting camera and rear camera can be a fixed optical lens system or has focusing and optical zoom capabilities.

Audio component 1010 is configured as output and/or input audio signal.For example, audio component 1010 includes a wheat Gram wind (MIC), when equipment 1000 is in operation mode, when such as call mode, recording mode, and voice recognition mode, microphone quilt It is configured to receive external audio signal.The received audio signal can be further stored in memory 1004 or via communication Component 1016 is sent.In some embodiments, audio component 1010 further includes a loudspeaker, is used for output audio signal.

I/O interface 1012 provides interface, above-mentioned peripheral interface module between processing component 1002 and peripheral interface module It can be keyboard, click wheel, button etc..These buttons may include, but are not limited to: home button, volume button, start button and Locking press button.

Sensor module 1014 includes one or more sensors, and the state for providing various aspects for equipment 1000 is commented Estimate.For example, sensor module 1014 can detecte the state that opens/closes of equipment 1000, the relative positioning of component, such as institute The display and keypad that component is equipment 1000 are stated, sensor module 1014 can be with detection device 1000 or equipment 1,000 1 It the position change of a component, the existence or non-existence that user contacts with equipment 1000,1000 orientation of equipment or acceleration/deceleration and sets Standby 1000 temperature change.Sensor module 1014 may include proximity sensor, be configured in not any physics The presence of article nearby is detected when contact.Sensor module 1014 can also include optical sensor, as CMOS or ccd image are sensed Device, for being used in imaging applications.In some embodiments, which can also include acceleration sensing Device, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 1016 is configured to facilitate the communication of wired or wireless way between equipment 1000 and other equipment.If Standby 1000 can access the wireless network based on communication standard, such as WiFi, 2G or 10G or their combination.It is exemplary at one In embodiment, communication component 1016 receives broadcast singal or broadcast correlation from external broadcasting management system via broadcast channel Information.In one exemplary embodiment, the communication component 1016 further includes near-field communication (NFC) module, to promote short distance Communication.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band can be based in NFC module (UWB) technology, bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, equipment 1000 can be by one or more application specific integrated circuit (ASIC), number Signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided It such as include the memory 1004 of instruction, above-metioned instruction can be executed by the processor 1020 of equipment 1000 to complete the above method.Example Such as, the non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, soft Disk and optical data storage devices etc..

The embodiment of the present application also provides a kind of non-transitorycomputer readable storage mediums, when in the storage medium When instruction is executed by the processor of equipment (terminal or server), enables a device to execute a kind of map and show method, institute The method of stating includes:

Position the current location of target user；

Determine the target user in the identity type of the current location；

In a kind of embodiment of the application, the method also includes:

The following a kind of or multiclass information of selection is showed:

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

Present invention also provides a kind of computer program products comprising instruction, when run on a computer, so that Computer executes a kind of map and shows method, which comprises

Position the current location of target user；

Determine the target user in the identity type of the current location；

In a kind of embodiment of the application, the method also includes:

The following a kind of or multiclass information of selection is showed:

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

Those skilled in the art will readily occur to its of the application after considering specification and practicing application disclosed herein Its embodiment.This application is intended to cover any variations, uses, or adaptations of the application, these modifications, purposes or Person's adaptive change follows the general principle of the application and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the application are by the application Claim point out.

It should be understood that the application is not limited to the precise structure that has been described above and shown in the drawings, and And various modifications and changes may be made without departing from the scope thereof.Scope of the present application is only limited by the accompanying claims

The foregoing is merely the preferred embodiments of the application, not to limit the application, it is all in spirit herein and Within principle, any modification, equivalent replacement, improvement and so on be should be included within the scope of protection of this application.

Method and apparatus is showed to a kind of map provided herein above, is described in detail, it is used herein The principle and implementation of this application are described for specific case, and the above embodiments are only used to help understand The present processes and its core concept；At the same time, for those skilled in the art is having according to the thought of the application There will be changes in body embodiment and application range, in conclusion the content of the present specification should not be construed as to the application Limitation.

Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above method embodiment can pass through The relevant hardware of program instruction is completed, and foregoing routine can be stored in a computer readable storage medium, which exists When execution, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned can be at least one in following media Kind: read-only memory (English: read-only memory, abbreviation: ROM), RAM, magnetic or disk etc. are various to be can store The medium of program code.

It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment it Between same and similar part may refer to each other, each embodiment focuses on the differences from other embodiments. For equipment and system embodiment, since it is substantially similar to the method embodiment, so describe fairly simple, The relevent part can refer to the partial explaination of embodiments of method.Equipment and system embodiment described above is only schematic , wherein unit may or may not be physically separated as illustrated by the separation member, it is shown as a unit Component may or may not be physical unit, it can and it is in one place, or may be distributed over multiple networks On unit.Some or all of the modules therein can be selected to achieve the purpose of the solution of this embodiment according to the actual needs. Those of ordinary skill in the art can understand and implement without creative efforts.

The above, only a kind of specific embodiment of the application, but the protection scope of the application is not limited thereto, Within the technical scope of the present application, any changes or substitutions that can be easily thought of by anyone skilled in the art, Should all it cover within the scope of protection of this application.Therefore, the protection scope of the application should be with scope of protection of the claims Subject to.

Claims

1. a kind of map shows method characterized by comprising

Position the current location of target user；

Determine the target user in the identity type of the current location；

In the map area comprising the current location, the interested letter of target user is predicted according to the identity type Breath, and show the interested information.

2. the method according to claim 1, wherein the method also includes:

Obtain user operation records, wherein the user operation records include historical operation of the target user in map Record and/or the historical operation record in internet；

According to specific identity of the target user under the identity type, the interested information of the target user is predicted.

3. according to the method described in claim 2, determining the mesh it is characterized in that, described according to the user operation records Mark specific identity of the user under the identity type, comprising:

If so, being extracted and the nearest poi in the current location from least one described poi；If the poi being extracted with it is described The distance between current location difference is less than pre-determined distance threshold value, then determines the target according to the exclusive title for the poi being extracted Specific identity of the user under the identity type；

If it is not, then determining specific identity of the target user under the identity type according to the user operation records.

4. method according to any one of claims 1 to 3, which is characterized in that described to show the interested information, packet It includes:

The following a kind of or multiclass information of selection is showed:

Information relevant to hobby of the target user in preset period of time；

The information of map time correlation is accessed with the target user；

Information relevant to the family role of the target user.

5. method according to any one of claims 1 to 3, which is characterized in that described to show the interested information, packet It includes:

6. according to the method described in claim 5, it is characterized in that, the position attribution according to the current location, shows The interested information of target user, comprising:

If the current location is located near lodging place or lodging place, show scenic spot category information, consumption category information, trip One of category information is a variety of；

If the current location is located in scenic spot or near scenic spot, show scenic spot information, wherein the scenic spot information includes institute State the sight spot information in the complete area and/or the scenic spot at scenic spot；

If the current location is located in commercial circle or near commercial circle, show the interested consumer products letter of the target user Breath.

7. a kind of map shows equipment characterized by comprising

Information predicting unit, in the map area comprising the current location, according to identity type prediction The interested information of target user；

Information shows unit, for showing the interested information.

8. a kind of map shows equipment, which is characterized in that it include memory and one or more than one program, In one perhaps more than one program be stored in memory and be configured to execute institute by one or more than one processor It states one or more than one program includes the instruction for performing the following operation:

Position the current location of target user；

Determine the target user in the identity type of the current location；

9. a kind of non-transitorycomputer readable storage medium, which is characterized in that when the instruction in the storage medium is by equipment Processor when executing, enable a device to execute a kind of map and show method, which comprises

Position the current location of target user；

Determine the target user in the identity type of the current location；

10. a kind of computer program product comprising instruction, which is characterized in that when run on a computer, so that calculating Machine executes a kind of map and shows method, which comprises

Position the current location of target user；

Determine the target user in the identity type of the current location；