CN108596679A - Construction method, device, terminal and the computer readable storage medium of user's portrait - Google Patents
Construction method, device, terminal and the computer readable storage medium of user's portrait Download PDFInfo
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Abstract
An embodiment of the present invention provides construction method, device, terminal and the computer readable storage medium of a kind of user portrait, method includes：Obtain the initial data from preset operation system and medium；Initial data is carried out to excavate modeling processing, obtains label data corresponding with initial data；Data portrait processing is carried out to label data according to pre-set Marketing and big data sorting technique, obtains user's portrait information of multiple dimensions, user's portrait information of multiple dimensions includes at least one of：Basic portrait, behavior portrait, product portrait and channel portrait.The present invention by the user of structure portrait can high quality, high efficiency realize storage user value promotion and possess in scene user see clearly, product design, the business such as precision marketing, the blank promoted supplemented with storage going value, and the user by being established draws a portrait, the shared model so that data resource between telecom operators and third party etc. circulates, mutually beneficial multi-win.
Description
Technical field
The present invention relates to construction method, device, terminal and calculating that field of communication technology more particularly to a kind of user are drawn a portrait
Machine readable storage medium storing program for executing.
Background technology
User draws a portrait, i.e. user information labeling, is exactly that enterprise is practised by collecting with analysis consumer's society attribute, life
After the data of main informations such as used, consumer behavior, the business overall picture work for ideally taking out a user is that enterprise's application is big
The basic mode of data technique.User's portrait provides enough Information bases for enterprise, enterprise can be helped to be quickly found out essence
The more extensive feedback information such as quasi- user group and user demand, and then deeply excavate potential commercial value.
Currently, each large enterprises are fully recognized that the significance of " portrait " for enterprise production and management, especially for electricity
For letter operation, establish accurate good user's portrait for carry out storage manage user maintain it is significant with value promotion,
Product marketing and user service efficiency and quality can be effectively improved, therefore, the application of " user's portrait " is more and more extensive, however
Effect is not fully up to expectations.It searches to the bottom, in scene using upper also unsound perfect in current user's portrait system, and " picture
The successful key factor of picture " is exactly the accurate of data, the accurate label of data could be accurate, the accurate portrait ability of label
Accurately, the data that each enterprise takes be it is insufficient, incomplete, it is even wrong, so leading to the portrait body of structure
System with it is really devious；Secondly, most enterprises are after completing product design, developing, reach the standard grade, according to user at present
Portrait carries out targetedly promotion (hold product and look for user), and the of high cost of popularization, efficiency are low.
Invention content
An embodiment of the present invention provides construction method, device, terminal and the computer-readable storage mediums of a kind of user portrait
Matter, to solve it is existing in the prior art cause structure portrait system with really have deviation, according to user portrait progress
The low problem of the of high cost of promotion, efficiency.
First aspect of the embodiment of the present invention provides a kind of construction method of user's portrait, including：
Obtain the initial data from preset operation system and medium；
The initial data is carried out to excavate modeling processing, obtains label data corresponding with the initial data；
Data portrait processing is carried out to the label data according to pre-set Marketing and big data sorting technique,
Obtain user's portrait information of multiple dimensions, wherein user's portrait information of the multiple dimension includes at least one of：Base
This portrait, behavior portrait, product portrait and channel portrait.
Method as described above, the initial data of the acquisition from preset operation system and medium, including：
Acquisition comes from enterprise internal management, the production and operation, the Information technology of customer service and industry IT system and business
The internal data of platform, wherein the internal data includes at least one of：Subscriber identity information, in detail single information, consumption letter
Breath and location information；
Obtain come from the affiliate of operator, management organization, internet web site contents and access the outside of behavior
Data, the external data include at least one of：User behavior data and user's speech data；
The internal data and external data are determined as the initial data.
Method as described above, the method further include：
Classified to the label data based on the business information type obtained in advance, form label fairground；
The label fairground is stored in preset database.
Method as described above, the method further include：
Establish storage operation information according to user information of drawing a portrait, the storage operation information include it is following at least it
One：User study information, development ＆ production information, product design information, marketing information and application service information.
Method as described above, after information of being drawn a portrait according to the user establishes storage operation information, the method is also
Including：
Analyzing processing is carried out to the storage operation information, storage is obtained and manages result；
Show that the storage manages result according to preset display format.
Second aspect of the embodiment of the present invention provides a kind of construction device of user's portrait, including：
Acquisition module, for obtaining the initial data from preset operation system and medium；
Analysis module is excavated modeling processing for being carried out to the initial data, is obtained corresponding with the initial data
Label data；
Processing module, for being carried out to the label data according to pre-set Marketing and big data sorting technique
The processing of data portrait, the user for obtaining multiple dimensions draw a portrait information, wherein the user of the multiple dimension draw a portrait information include with
It is at least one lower：Basic portrait, behavior portrait, product portrait and channel portrait.
Device as described above, the acquisition module, is used for：
Acquisition comes from enterprise internal management, the production and operation, the Information technology of customer service and industry IT system and business
The internal data of platform, wherein the internal data includes at least one of：Subscriber identity information, in detail single information, consumption letter
Breath and location information；
Obtain come from the affiliate of operator, management organization, internet web site contents and access the outside of behavior
Data, the external data include at least one of：User behavior data and user's speech data；
The internal data and external data are determined as the initial data.
Device as described above, described device further include：
Sort module, for being classified to the label data based on the business information type obtained in advance, form mark
Sign fairground；
Memory module, for the label fairground to be stored in preset database.
Device as described above, described device further include：
Module is established, for establishing storage operation information, the storage operation information packet according to user portrait information
Include at least one of：User study information, development ＆ production information, product design information, marketing information and application clothes
Business information.
Device as described above, processing module, for according to the user draw a portrait information establish storage operation information it
Afterwards, analyzing processing is carried out to the storage operation information, obtains storage and manages result；
Described device further includes：
Display module, for showing that the storage manages result according to preset display format.
The third aspect of the embodiment of the present invention provides a kind of structure terminal of user's portrait, including：
Memory；
Processor；And
Computer program；
Wherein, the computer program is stored in the memory, and is configured as being executed with reality by the processor
A kind of construction method of user portrait described in existing first aspect.
Fourth aspect of the embodiment of the present invention provides a kind of computer readable storage medium, is stored thereon with computer journey
Sequence；
The computer program is executed by processor to realize a kind of construction method of user portrait described in first aspect.
Construction method, device, terminal and the computer readable storage medium of user's portrait provided in an embodiment of the present invention, lead to
It crosses and obtains the initial data from preset operation system and medium, ensure that the levels of precision of initial data；Further by institute
It is label data corresponding with the initial data to state initial data and excavate modeling processing, according to pre-set Marketing
Data portrait processing is carried out to the label data with big data sorting technique, obtains user's portrait information of multiple dimensions, from
And allow user of the user based on multiple dimensions information of drawing a portrait to carry out promotion operation, reduce marketing move back it is wide at
This, while popularization efficiency is also improved, and then ensure that the practicability of the construction method, be conducive to the popularization and application in market.
Description of the drawings
Fig. 1 is a kind of flow diagram of the construction method of user's portrait provided in an embodiment of the present invention；
Fig. 2 is that the flow provided in an embodiment of the present invention for obtaining the initial data from preset operation system and medium is shown
It is intended to；
Fig. 3 is the flow diagram of the construction method of another user's portrait provided in an embodiment of the present invention；
Fig. 4 is the flow diagram of the construction method of another user provided in an embodiment of the present invention portrait；
The system structure diagram for the user's portrait established that Fig. 5 provides for Application Example of the present invention；
Fig. 6 is a kind of structural schematic diagram of the construction device of user's portrait provided in an embodiment of the present invention；
Fig. 7 is a kind of structural schematic diagram of the structure terminal of user's portrait provided in an embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
The term " comprising " and " having " of description and claims of this specification and their any deformation, it is intended that
Be to cover it is non-exclusive include, for example, the device of the process or structure that contain series of steps is not necessarily limited to clearly arrange
Those of go out structure or step but may include not listing clearly or for the intrinsic other steps of these processes or device
Rapid or structure.
Fig. 1 is a kind of flow diagram of the construction method of user's portrait provided in an embodiment of the present invention；1 institute of refer to the attached drawing
Show, present embodiments provide a kind of construction method of user's portrait, this method is used to precisely establish user's portrait, ensure
The accurate reliability of user's representation data, specifically, this method includes：
S101：Obtain the initial data from preset operation system and medium；
Wherein, preset operation system can be the management system of business unit/public institution/operator, operation operation
System etc., medium may include internet platform and operator's call platform etc., and above-mentioned operation system and medium can be with
To be multiple, when the quantity of operation system and medium is more, initial data is with truth more closely, thereby may be ensured that original
The accurate reliability that data use.
S102：Initial data is carried out to excavate modeling processing, obtains label data corresponding with initial data；
After getting initial data, initial data can be carried out to excavate modeling processing, at this point, carrying out excavation modeling
The input of processing is initial data, exports as label data, that is, obtains label data corresponding with initial data.
S103：Label data is carried out at data portrait according to pre-set Marketing and big data sorting technique
Reason obtains user's portrait information of multiple dimensions, wherein user's portrait information of multiple dimensions includes at least one of：Base
This portrait, behavior portrait, product portrait and channel portrait.
Specifically, can be carried out according to certain rule to label data according to Marketing and big data sorting technique
The processing of data portrait, the user so as to get multiple dimensions draws a portrait information, wherein basic portrait can be based on using
Family essential information and divide user portrait, behavior portrait can be based on user behavior and divide user portrait, product draw
As that can be based on product information and user's portrait for dividing, channel portrait can be based on product channel and the user that divides draws
Picture；Drawn a portrait information by the users of accessed multiple dimensions, can in order to carry out promotion according to user's information of drawing a portrait,
It is targeted relatively strong, it ensure that popularization efficiency；It is understood that those skilled in the art can be drawn a portrait user with demand
Information is divided into including other types, is repeated no more again.
The construction method of user's portrait provided in this embodiment, by obtaining the original from preset operation system and medium
Beginning data ensure that the levels of precision of initial data；It is opposite with initial data that initial data, which is further excavated modeling processing,
The label data answered carries out at data portrait label data according to pre-set Marketing and big data sorting technique
Reason obtains user's portrait information of multiple dimensions, so that user can be drawn a portrait based on the user of multiple dimensions, information carries out
Promotion operates, and reduces marketing and moves back wide cost, while also improving popularization efficiency, and then ensure that the construction method
Practicability is conducive to the popularization and application in market.
Fig. 2 is that the flow provided in an embodiment of the present invention for obtaining the initial data from preset operation system and medium is shown
It is intended to, on the basis of the above embodiments, with continued reference to attached drawing 1-2 it is found that the present embodiment comes from preset business for obtaining
The specific implementation of system and the initial data of medium does not limit, and those skilled in the art can be according to specific design need
It asks and is configured, more preferably, obtaining the initial data from preset operation system and medium may include：
S1011：Acquisition comes from enterprise internal management, the production and operation, the Information technology of customer service and industry IT system
With the internal data of business platform, wherein internal data includes at least one of：Subscriber identity information, in detail single information, consumption
Information and location information；
Specifically, for internal data, can be obtained by least one of following four mode：Mode
One, come from enterprise internal management information；Mode two comes from production and operation information；Mode three comes from the IT of customer service
System；Mode four, comes from business platform.Of course, those skilled in the art can also use according to the attribute of internal data
Other acquisition modes obtain internal data, as long as can ensure the real reliability that internal data obtains, herein not
It repeats again.
S1012：Obtain the affiliate for coming from operator, management organization, the web site contents of internet and access behavior
External data, external data includes at least one of：User behavior data and user's speech data；
Specifically, for external data, can be obtained by least one of following four mode：Mode
One, come from the affiliate of operator；Mode two, comes from management organization；Mode three, comes from the website of internet
Hold；Mode four comes from the access behavior of internet.Of course, those skilled in the art can also be according to the category of external data
Property using other acquisition modes obtain external data, as long as can ensure the real reliability that external data obtains,
Details are not described herein.
S1013：Internal data and external data are determined as initial data.
Initial data is obtained through the above way, can effectively ensure the real reliability that initial data obtains, into one
Step improves the order of accuarcy that this method uses.
Fig. 3 is the flow diagram of the construction method of another user's portrait provided in an embodiment of the present invention；In above-mentioned reality
On the basis of applying example, with continued reference to attached drawing 3 it is found that in order to improve the comfort level that this method uses, this method can also include：
S201：Classified to label data based on the business information type obtained in advance, form label fairground；
Wherein, label fairground may include the label data of multiple classifications, and in each classification may include one or
Multiple label datas, the label fairground are the label data collection for meeting preset storage rule.
S202：Label fairground is stored in preset database.
Specifically, label fairground can be stored in by Efficient Compression in preset disk, when needing to calculate, using interior
Calculating is deposited to carry out data calculating, and every machine node can calculate simultaneously, be effectively guaranteed computational efficiency in this way, into one
Step improves the service efficiency of this method.
On the basis of the above embodiments, in order to further increase the practicability of this method, method further includes：
S300：Storage operation information is established according to user's portrait information, storage operation information includes at least one of：With
Family research information, development ＆ production information, product design information, marketing information and application service information.
By the storage operation information of foundation, the storage operation operation for information of drawing a portrait based on user, tool are had effectively achieved
Body, user's portrait information can be based on and carry out user study, development ＆ production, product design and marketing etc., effectively
Ground improves the practicability of user's portrait information.
Fig. 4 is the flow diagram of the construction method of another user provided in an embodiment of the present invention portrait；Further,
It is found that after information of being drawn a portrait according to user establishes storage operation information, method further includes refer to the attached drawing 4：
S301：Analyzing processing is carried out to storage operation information, storage is obtained and manages result；
S302：Result is managed according to preset display format displaying storage.
Wherein, preset display format can be：Block diagram, line chart, word cloud figure, cake chart, report figure etc., certainly
, those skilled in the art can also use other display formats, as long as can accurately and effectively show that storage manages result
.
By obtaining storage operation as a result, simultaneously can show that storage manages result to user so that user can be intuitively
The achievement information for recognizing storage operation further improves the convenient and reliable property that this method uses.
User is established using the construction method to draw a portrait, specifically, what is established can be user's portrait platform, below to institute
The user of foundation platform of drawing a portrait is illustrated, as shown in figure 5, managed from data source to storage user draw a portrait application be divided into as
Lower five layers：
1, data Layer (data cell)：It refers mainly to include the analysis data source from each operation system and medium, including
Two big data source of internal data and external data.Internal data may come from enterprise internal management, the production and operation, customer service
IT system and business platform, including subscriber identity information, data such as single information, consumption information and location information in detail have
With a high credibility, the features such as coverage is wide；External data may come from affiliate and the pipe that business contact occurs with operator
It manages mechanism, internet site content and accesses behavior, including third party user, the various aspects information of enterprise and internet are used
The various actions at family, speech data have the characteristics that with a low credibility, value density is high；The platform data layer data has " no
Go out " platform character, using must be completely in the platform.
2, model layer (model unit)：Main realize is analyzed and is excavated modeling to the data of data Layer, is inputted as original
Beginning data export as label data, and it is outer that model layer mainly carries out the automatic modeling processing that labels according to initial data, is also applied
Layer service demand is oriented analysis, value excacation.
3, label portrait layer：The layer includes mainly two parts：Label fairground and hierarchic user's portrait system；
Label fairground：It is mainly based upon the detail data that a specific transactions carry out light weight modeling, data are stored according to row
Mode label is accomplished fluently by Efficient Compression, be stored in disk.When needing to calculate, data meter is carried out using memory calculating
It calculates, and every machine node can calculate simultaneously.
It is classified portrait system：According to Marketing and big data sorting technique, label data is carried out according to certain rule
The processing of data portrait, dimension is broadly divided into：Basic portrait, behavior portrait, product portrait and channel portrait, from different dimensional
Degree carrys out picture, can draw hundreds and thousands of kinds, rational classification need to be arranged, and Proper Match etc. is carried out with commercial object.
4, value management layer：This layer refers mainly to the stock value production that telecom operators rely on hierarchic user's portrait Establishing
Product, customer service include but not limited to user study, development ＆ production, product for the most important function of telecom operators
Four major class such as design, marketing.
5, data export presentation layer：This layer refers mainly to the visualization output displaying established for user's portrait, is used for storage
Manage interpretation of result.
In addition, the present embodiment additionally provides a kind of storage operation user portrait system platform application process, which makes
Telecom operators are not limited to user, also include the enterprise for being ready shared data, the data between enterprise are to melt in the portrait platform
Perforation is closed, the utilization of data value are on the one hand accelerated, on the one hand realizes that the application of each inside data of enterprise is cashed.
Step 1：User's registration：Assuming that user draws a portrait, the builder of platform is telecom operators (because of key data in fact
Supplier, platform management person, data management and control person), other foreign enterprises (government and enterprises' unit, Internet enterprises, intermediary agent structure) need to
Telecom operators provide application for registration, and application includes：It enters portrait platform enterprise legal person testimonial material, intend entering the time, being
No offer data (if providing, report and be capable of providing data type and quantity, api interface), whether provide data service application (if
Have, upload service asked to apply and illustrate document) and confidentiality agreement, and pay membership dues.
Step 2：The application for registration list of other enterprises is collected by telecom operators (platform management and guardian), and to it
Legal and uniqueness is verified.Pass through as verified, then declares it qualification and carry out resource allocation, for being capable of providing data
Enterprise carries out the distribution of data api interface, database, IP address, and registration user is facilitated to carry out upload data；For being capable of providing
Data service is intended after entering the portrait platform, has the output of data service, and carry out the enterprise for being provided out service with compensation
Corresponding application memory and application shop displaying channel are provided.If examination does not pass through, then application for registration is rejected.
Step 3：Data collection, all enterprises carry out according to the upload mode that step 2 platform management distributes member
Data upload, and because being related to the laws and regulations such as data-privacy protection, all registered enterprises need to carry out to being related to privacy of user part
Desensitization process.In addition, the problems such as because of data accuracy, can subsequently carry out data service buyer the opening etc. of data permission
Operation.
Step 4：To the data of step 3 acquisition, portrait platform turn-on data analysis, value excavation action (total two
Circuit).First circuit：The process is automation.First correlation rule is subject to the identification card number in data resource, mainly
Purpose is the storage going value ecosphere established so that " natural person " is core, increases the rate of precision of user's portrait.Second closes
Connection rule is subject to the phone number of user in data resource, realizes the associated effect of Auxiliary support.Result is tag-shaped
Formula.Article 2 circuit：Indicated by upper layer concrete scene application, with a certain item product, activity for aiming field, to user into
Row value is excavated, and group of subscribers label is formed.
Step 5：Integration classification is carried out to the label of step 4, packing is deposited in label fairground.On the one hand semi-finished product are used as
It carries out circulation in platform to sell, the finished product under on the one hand can applying as a certain scene, which is packaged, to be compressed into user upper layer
A certain data service and product development.The depth that can carry out user behavior is excavated and analysis, but can the progress based on analysis it is special
Levy attributive classification.
Step 6：Portrait integration is carried out to the label in step 5, because under the different time of same user, different scenes
Behavior is variant, and the different user portrait under different scenes is even more ever-changing；Towards storage operation user portrait be with
The precision marketing of storage product for commercial purposes under label rearrange combination.User's portrait has carried out classification setting, a side
Face according to life cycle fine-grained management；On the other hand the user group after being matched according to product positions, the valence after precision marketing
Value is promoted.
Step 7：User draws a portrait tactful：
One, it is drawn a portrait with subscriber lifecycle, uses the matching degree with demand to be divided according to customer service.Specifically set
It sets see the following table 1：
Table 1
Two, for the user of different cycles, according to user behavior matching product major class system, setting principle is shown in Fig. 2：
Table 2
Three, the tag attributes of user are combined with product content, product feature, are mutually matched, and target user is screened,
For example, product may include：" ice cream ", " freely more flow king ", " smooth more audition is precious ", " equity product ", user may include：
" middle and high end user ", " promise to undertake and offset user ", " low and middle-end video user ", " 6 months or more users ", by above-mentioned product
It is mutually matched with user, can so that user is direct, be accurately obtained adaptable product.
Four, the user after product portrait, further draws a portrait according to contact.
Channel under channel and line is broadly divided on line：There is channel on line, from master terminal, online business hall, SMS business hall,
Palm business hall, internet etc.；There is channel, customer manager, business hall, call center etc. under line.
Step 8：It draws a portrait to generated user in step 7 and carries out storage management functions application, such as user study, research and development
Production, product design and precision marketing rely on accurate user to draw a portrait and increase storage business operation accuracy rate and efficiency.Its
In, weight is reduced in label/portrait lower layer to the label fairground tended in a certain scene service as cured portrait resource
The pressure of multiple operation.Storage management functions layer can be floated up to directly for portrait/label in classification portrait system/label fairground
Instructing manufacture is marketed.
Step 9：Step 6 to step 8 mainly for the platform owner and manager (telecom operators), for it
His enterprise can equally rely on the data of the platform, and (data utilized are that initial data owner has opened the data right to use
Limit) user's portrait is carried out, and form service of goods.Cause has accumulated numerous data manufacturers, data category and quantity in platform, and
Data safety reliability is guaranteed, and portrait accuracy is ensured.
Step 10：The developer of other enterprises can be processed the label data of Data Mart user itself industry
Business, non-developer (business personnel) also can carry out business processing to the data label or portrait of semi-finished product.Meanwhile it both can profit
With the autonomous data mart modeling of the platform, label generting machanism, can be carried out according to one's own side's product demand the division of instruction type label and
Product assortment.That is the user draws a portrait two kinds of operation ways of system platform, top-down product/business driving label, portrait
It portrays, that is, realizes and user is looked for according to product, and data that can be from bottom to top promote Label specifications, medelling, that is, realize more
Have user characteristics deisgn product/service, two lines of operation.
It is provided in this embodiment that user's portrait construction method and application process are managed based on storage, pass through platform of drawing a portrait, fortune
Battalion quotient can high quality, high efficiency realize the user of storage user value promotion and the scene in possessing see clearly, product design, precisely
The business such as marketing, the blank promoted supplemented with storage going value.On the other hand it by the user's portrait platform established, establishes
Data resource circulation shared model between telecom operators and third party etc., mutually beneficial multi-win.
Fig. 6 is a kind of structural schematic diagram of the construction device of user's portrait provided in an embodiment of the present invention；Refer to the attached drawing 6 can
Know, present embodiments provide a kind of construction device of user's portrait, which can execute the structure side of above-mentioned user's portrait
Method, specifically, the device includes：
Acquisition module 1, for obtaining the initial data from preset operation system and medium；
Analysis module 2 excavates modeling processing for being carried out to initial data, obtains number of tags corresponding with initial data
According to；
Processing module 3, for according to pre-set Marketing and big data sorting technique to label data into line number
Handled according to portrait, the user for obtaining multiple dimensions draws a portrait information, wherein the users of multiple dimensions draw a portrait information include it is following at least
One of：Basic portrait, behavior portrait, product portrait and channel portrait.
The present embodiment does not limit the concrete shape structure of acquisition module 1, analysis module 2 and processing module 3, ability
Field technique personnel can carry out arbitrary setting according to the function of its realization to it, and details are not described herein；In addition, the present embodiment
The specific implementation process of the operating procedure that acquisition module 1, analysis module 2 and processing module 3 are realized and realize effect with it is upper
It states the specific implementation process of operating procedure in the embodiment in embodiment corresponding to attached drawing 1 and realizes that effect is identical, specifically may be used
With reference to above statement content, details are not described herein.
On the basis of the above embodiments, with continued reference to attached drawing 6 it is found that the present embodiment comes from the acquisition of acquisition module 1
The specific implementation of preset operation system and the initial data of medium does not limit, and those skilled in the art can be according to tool
The design requirement of body is configured, and more preferably, is obtained in acquisition module 1 original from preset operation system and medium
When data, which can be used for executing：Obtain come from enterprise internal management, the production and operation, customer service information
The internal data of science and technology and industry IT system and business platform, wherein internal data includes at least one of：User identity is believed
Breath, in detail single information, consumption information and location information；It obtains and to come from the affiliate of operator, management organization, internet
Web site contents and the external data for accessing behavior, external data includes at least one of：User behavior data and user's speech
Data；Internal data and external data are determined as initial data.
Further, in order to improve the comfort level that the device uses, which can also include：
Sort module 4, for being classified to label data based on the business information type obtained in advance, form tally set
City；
Memory module 5, for label fairground to be stored in preset database.
Further, device can also include：
Establish module 6, for establishing storage operation information according to user's information of drawing a portrait, storage operation information include with down toward
It is one of few：User study information, development ＆ production information, product design information, marketing information and application service information.
Also, processing module 3, after establishing storage operation information in information of drawing a portrait according to user, to storage operation
Information carries out analyzing processing, obtains storage and manages result；
At this point, device further includes：
Display module 7, for managing result according to preset display format displaying storage.
The construction device of user's portrait provided in this embodiment can be used in the method for executing Fig. 2-Fig. 5 embodiments, tool
Body executive mode is similar with advantageous effect, repeats no more herein.
The another aspect of the present embodiment additionally provides a kind of structure terminal of user's portrait, including：
Memory；
Processor；And
Computer program；
Wherein, computer program stores in memory, and is configured as being executed by processor to realize above-mentioned one kind
The construction method of user's portrait.
Specifically, Fig. 7 is a kind of structural schematic diagram of the structure terminal of user's portrait provided in an embodiment of the present invention.
As shown in fig. 7, structure terminal 800 may include following one or more components：Processing component 802, memory
804, power supply module 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor module
814 and communication component 816.
The integrated operation of the usually control structure terminal 800 of processing component 802, such as with display, call, data are logical
Letter, camera operation and record operate associated operation.Processing component 802 may include one or more processors 820 to hold
Row instruction, to perform all or part of the steps of the methods described above.In addition, processing component 802 may include one or more moulds
Block, convenient for the interaction between processing component 802 and other assemblies.For example, processing component 802 may include multi-media module, with
Facilitate the interaction between multimedia component 808 and processing component 802.
Memory 804 is configured as storing various types of data to support the operation in structure terminal 800.These data
Example include the instruction of any application program or method for being operated in structure terminal 800, contact data, telephone directory
Data, message, picture, video etc..Memory 804 can by any kind of volatibility or non-volatile memory device or it
Combination realize, such as static RAM (SRAM), electrically erasable programmable read-only memory (EEPROM) is erasable
Except programmable read only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, soon
Flash memory, disk or CD.
Power supply module 806 provides electric power to build the various assemblies of terminal 800.Power supply module 806 may include power supply pipe
Reason system, one or more power supplys and other generated with for structure terminal 800, management and the associated component of distribution electric power.
Multimedia component 808 is included in the screen of one output interface of offer between structure terminal 800 and user.One
In a little embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen
Curtain may be implemented as touch screen, to receive input signal from the user.Touch panel includes one or more touch sensings
Device is to sense the gesture on touch, slide, and touch panel.Touch sensor can not only sense the side of touch or sliding action
Boundary, but also detect and touch or the relevant duration and pressure of slide.
Audio component 810 is configured as output and/or input audio signal.For example, audio component 810 includes a Mike
Wind (MIC) is in operation mode when building terminal 800, when such as call model, logging mode and speech recognition mode, microphone
It is configured as receiving external audio signal.The received audio signal can be further stored in memory 804 or via logical
Believe that component 816 is sent.In some embodiments, audio component 810 further includes a loud speaker, is used for exports audio signal.
I/O interfaces 812 provide interface between processing component 802 and peripheral interface module, and above-mentioned peripheral interface module can
To be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and lock
Determine button.
Sensor module 814 includes one or more sensors, the state for providing various aspects for structure terminal 800
Assessment.For example, sensor module 814 can detect that structure terminal 800 opens/closes state, the relative positioning of component, example
If component is the display and keypad for building terminal 800, sensor module 814 can also detect structure terminal 800 or structure
The position change of 800 1 components of terminal, the existence or non-existence that user contacts with structure terminal 800,800 orientation of structure terminal
Or the temperature change of acceleration/deceleration and structure terminal 800.Sensor module 814 may include proximity sensor, be configured to
It detects the presence of nearby objects without any physical contact.Sensor module 814 can also include CCD camera assembly, take the photograph
As head can be used such as CMOS or ccd image sensor, for being used in imaging applications.In some embodiments, the sensor
Component 814 can also include acceleration transducer, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.
Communication component 816 is configured to facilitate the communication of wired or wireless way between structure terminal 800 and other equipment.
Structure terminal 800 can access the wireless network based on communication standard, such as WiFi, 2G or 3G or combination thereof.Show at one
In example property embodiment, communication component 816 receives broadcast singal or broadcast from external broadcasting management system via broadcast channel
Relevant information.In one exemplary embodiment, communication component 816 further includes near-field communication (NFC) module, to promote short distance logical
Letter.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) can be based in NFC module
Technology, bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, structure terminal 800 can be by one or more application application-specific integrated circuit (ASIC), number
Word signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.
Another further aspect of the embodiment of the present invention provides a kind of computer readable storage medium, is stored thereon with computer program；
Computer program is executed by processor to realize the construction method of above-mentioned user's portrait.
Finally, it should be noted that one of ordinary skill in the art will appreciate that whole in above-described embodiment method or
Part flow is that relevant hardware can be instructed to complete by computer program, program can be stored in one computer-readable
In storage medium, the program is when being executed, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, storage medium can
Think disk, CD, read-only memory (ROM) or random access memory (RAM) etc..
Each functional unit in the embodiment of the present invention can be integrated in a processing module, can also be each unit
Individually be physically present, can also two or more units be integrated in a module.Above-mentioned integrated module both can be with
It is realized, can also be realized in the form of software function module in the form of hardware.If integrated module is with software function
The form of module is realized, and when sold or used as an independent product, can also be stored in a computer-readable storage medium
In matter.Storage medium mentioned above can be read-only memory, disk or CD etc..
The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；Although with reference to aforementioned each reality
Applying example, invention is explained in detail, it will be understood by those of ordinary skill in the art that：It still can be to aforementioned each
Technical solution recorded in embodiment is modified, and either carries out equivalent replacement to which part or all technical features；And
These modifications or replacements, the range for various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution.
Claims (12)
1. a kind of construction method of user's portrait, which is characterized in that including：
Obtain the initial data from preset operation system and medium；
The initial data is carried out to excavate modeling processing, obtains label data corresponding with the initial data；
Data portrait processing is carried out to the label data according to pre-set Marketing and big data sorting technique, is obtained
User's portrait information of multiple dimensions, wherein user's portrait information of the multiple dimension includes at least one of：It is basic to draw
Picture, behavior portrait, product portrait and channel portrait.
2. according to the method described in claim 1, it is characterized in that, the original of the acquisition from preset operation system and medium
Beginning data, including：
Acquisition comes from enterprise internal management, the production and operation, the Information technology of customer service and industry IT system and business platform
Internal data, wherein the internal data includes at least one of：Subscriber identity information, in detail single information, consumption information with
And location information；
Obtain come from the affiliate of operator, management organization, internet web site contents and access the external data of behavior,
The external data includes at least one of：User behavior data and user's speech data；
The internal data and external data are determined as the initial data.
3. according to the method described in claim 1, it is characterized in that, the method further includes：
Classified to the label data based on the business information type obtained in advance, form label fairground；
The label fairground is stored in preset database.
4. according to the method described in any one of claim 1-3, which is characterized in that the method further includes：
Storage operation information is established according to user portrait information, the storage operation information includes at least one of：With
Family research information, development ＆ production information, product design information, marketing information and application service information.
5. according to the method described in claim 4, it is characterized in that, managing letter establishing storage according to user portrait information
After breath, the method further includes：
Analyzing processing is carried out to the storage operation information, storage is obtained and manages result；
Show that the storage manages result according to preset display format.
6. a kind of construction device of user's portrait, which is characterized in that including：
Acquisition module, for obtaining the initial data from preset operation system and medium；
Analysis module excavates modeling processing for being carried out to the initial data, obtains mark corresponding with the initial data
Sign data；
Processing module, for carrying out data to the label data according to pre-set Marketing and big data sorting technique
Portrait processing, the user for obtaining multiple dimensions draw a portrait information, wherein the user of the multiple dimension information of drawing a portrait includes below extremely
It is one of few：Basic portrait, behavior portrait, product portrait and channel portrait.
7. device according to claim 6, which is characterized in that the acquisition module is used for：
Acquisition comes from enterprise internal management, the production and operation, the Information technology of customer service and industry IT system and business platform
Internal data, wherein the internal data includes at least one of：Subscriber identity information, in detail single information, consumption information with
And location information；
Obtain come from the affiliate of operator, management organization, internet web site contents and access the external data of behavior,
The external data includes at least one of：User behavior data and user's speech data；
The internal data and external data are determined as the initial data.
8. device according to claim 6, which is characterized in that described device further includes：
Sort module, for being classified to the label data based on the business information type obtained in advance, form tally set
City；
Memory module, for the label fairground to be stored in preset database.
9. according to the device described in any one of claim 6-8, which is characterized in that described device further includes：
Establish module, for establishing storage operation information according to user information of drawing a portrait, the storage operation information include with
It is at least one lower：User study information, development ＆ production information, product design information, marketing information and application service letter
Breath.
10. device according to claim 9, which is characterized in that
Processing module is managed the storage and is believed after establishing storage operation information in information of drawing a portrait according to the user
Breath carries out analyzing processing, obtains storage and manages result；
Described device further includes：
Display module, for showing that the storage manages result according to preset display format.
11. a kind of structure terminal of user's portrait, which is characterized in that including：
Memory；
Processor；And
Computer program；
Wherein, the computer program is stored in the memory, and is configured as being executed by the processor to realize power
Profit requires the construction method that a kind of user described in any one of 1-5 draws a portrait.
12. a kind of computer readable storage medium, which is characterized in that be stored thereon with computer program；
The computer program is executed by processor to realize a kind of user portrait described in any one of claim 1-5
Construction method.
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| CN201810408889.5A CN108596679B (en) | 2018-04-27 | 2018-04-27 | User portrait construction method and device, terminal and computer readable storage medium |
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| CN112446744B (en) * | 2020-12-14 | 2023-08-08 | 成都航天科工大数据研究院有限公司 | Method, system and medium for constructing enterprise portraits based on industrial product supply and demand platform |
| CN112785352A (en) * | 2021-03-02 | 2021-05-11 | 上海赛儿信息科技有限公司 | Automatic accurate marketing system |
| CN113077142A (en) * | 2021-03-31 | 2021-07-06 | 国家电网有限公司 | Intelligent student portrait drawing method and system and terminal equipment |
| CN113313344A (en) * | 2021-04-13 | 2021-08-27 | 武汉烽火众智数字技术有限责任公司 | Label system construction method and system fusing multiple modes |
| CN113204603B (en) * | 2021-05-21 | 2024-02-02 | 中国光大银行股份有限公司 | Category labeling method and device for financial data assets |
| CN113204603A (en) * | 2021-05-21 | 2021-08-03 | 中国光大银行股份有限公司 | Method and device for marking categories of financial data assets |
| CN113407705A (en) * | 2021-06-18 | 2021-09-17 | 广东电网有限责任公司广州供电局 | Power user portrait generation method and device, electronic equipment and storage medium |
| CN114417955B (en) * | 2021-12-02 | 2023-10-31 | 国网浙江省电力有限公司 | Method, device and storage medium for generating power index image suitable for village in real time |
| CN114417955A (en) * | 2021-12-02 | 2022-04-29 | 国网浙江省电力有限公司 | Power index portrait real-time generation method and device suitable for villages and storage medium |
| WO2023125117A1 (en) * | 2021-12-28 | 2023-07-06 | 卡奥斯工业智能研究院(青岛)有限公司 | Resource scheduling method and system |
| CN114820080A (en) * | 2022-05-24 | 2022-07-29 | 上海钧正网络科技有限公司 | User grouping method, system, device and medium based on crowd circulation |
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