CN109697626A - Marketing system, method, electric terminal and medium based on JeeSite quick development platform - Google Patents
Marketing system, method, electric terminal and medium based on JeeSite quick development platform Download PDFInfo
- Publication number
- CN109697626A CN109697626A CN201811224046.6A CN201811224046A CN109697626A CN 109697626 A CN109697626 A CN 109697626A CN 201811224046 A CN201811224046 A CN 201811224046A CN 109697626 A CN109697626 A CN 109697626A
- Authority
- CN
- China
- Prior art keywords
- marketing
- client
- customer
- module
- data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present invention provides marketing system, method, electric terminal and medium based on JeeSite quick development platform, and the system comprises data memory modules, for storing customer data；Customer management module, for establish the customer data to the incidence relation between client and corresponding manager；Market recommending module, for establish the customer data institute to client and it is corresponding market product between recommendation relationship；Portrait building module, for construct for the customer data that market analysis to the portrait library of client.The present invention utilizes the forward positions big data technologies such as the acquisition of multi-platform data, analysis and excavation, realize the functions such as gridding marketing, personalized intelligent recommendation and the comprehensive customer portrait of customer data management and inquiry, all standing, to construct integrated customer service system, help marketing management personnel at different levels that deep ploughing native country is better achieved, customer account management work is improved, customer experience degree and satisfaction are greatly promoted.
Description
Technical field
The present invention relates to field of software development, more particularly to the marketing system based on JeeSite quick development platform, side
Method, electric terminal and medium.
Background technique
Currently, with Inter-Bank Market intensified competition and the extensive use of information science technology, the fortune of traditional bank
Battalion's mode can not adapt to the market demand with rapid changepl. never-ending changes and improvements.
Therefore, bank constructs novel marketing management mode there is an urgent need to change marketing thinking, to by establish towards
The wisdom marketing platform of marketing personnel and all levels of management personnel, unified customer information specify responsibility subregion, realization base oneself upon native country,
It precisely has an effect, segment market, precision marketing.
Summary of the invention
In view of the foregoing deficiencies of prior art, flat the purpose of the present invention is to provide quickly being developed based on JeeSite
Marketing system, method, electric terminal and the medium of platform cannot achieve for solving the prior art and base oneself upon native country, precisely have an effect, carefully
Divide the technical problems such as market, precision marketing.
In order to achieve the above objects and other related objects, the present invention provides a kind of based on JeeSite quick development platform
Marketing system comprising: data memory module, for storing customer data；Customer management module, for establishing the customer data
To the incidence relation between client and corresponding manager；Marketing recommending module, for establishing the customer data institute to visitor
Recommendation relationship between family and corresponding marketing product；Portrait building module, for constructing the visitor for carrying out marketing analysis
User data to the portrait library of client.
In one embodiment of the invention, the customer management module includes: region division module, is used for sales service
Involved region division is multiple net regions；Client's distribution module, for distributing client to the customer data phase with client
The net region matched；Relationship establishes module, for being equipped with corresponding manager for each net region, to establish in net region
Client and corresponding manager between incidence relation.
In one embodiment of the invention, the marketing recommending module includes: categorization module, for the marketing product
Classify with client；Recommending module, the marketing product for matching for the customer data of lead referral and client, and/or
For the matching management data of marketing Products Show pair client.
In one embodiment of the invention, the portrait library is the portrait library with marketing attribute；The marketing attribute packet
Include the ascribed characteristics of population, credit attribute, consumption feature attribute and any one or more of combination of consuming capacity attribute.
In one embodiment of the invention, the marketing system is using entity relationship model design tool and is based on entity table
Carry out entity design.
In one embodiment of the invention, the entity table includes: general introduction, affiliated layer, theme, physico mode and table shape
State；Wherein, the general introduction is for describing the entity table internal information meaning；Affiliated layer in layer belonging to described includes patch source
Layer, basal layer, resultant layer, interface layer, platform courses area and middle layer；The theme is for describing the entity institute function of dominant；It is described
Physico mode in physico mode includes entity table mode and/or pictorial representation；Table form in the table form includes
Current table, snapshot table, zipper table, statistical form and any one or more of combination of flowing water table.
In one embodiment of the invention, the entity design includes logic model design and design of physical model；It is described
Logic model design and design of physical model sort out data by subject, in favor of entity management.
In order to achieve the above objects and other related objects, the present invention provides a kind of based on JeeSite quick development platform
Marketing method comprising: storage customer data；Establish the customer data to the association between client and corresponding manager
Relationship, and establish the customer data to client and it is corresponding marketing product between recommendation relationship, and construct for being sought
Sell the customer data of analysis to the portrait library of client.
In order to achieve the above objects and other related objects, the present invention provides a kind of computer readable storage medium, deposits thereon
Computer program is contained, is realized when the computer program is executed by processor described based on JeeSite quick development platform
Marketing method.
In order to achieve the above objects and other related objects, the present invention provides a kind of electric terminal, comprising: processor and storage
Device；The memory is used to execute the computer program of the memory storage for storing computer program, the processor,
So that the electric terminal executes the marketing method based on JeeSite quick development platform.
As described above, the marketing system based on JeeSite quick development platform, method, electric terminal and Jie of the invention
Matter has the advantages that the present invention using forward positions big data technologies such as the acquisition of multi-platform data, analysis and excavations, realizes
The functions such as customer data management and gridding marketing, personalized intelligent recommendation and the comprehensive customer portrait of inquiry, all standing,
To construct integrated customer service system, helps marketing management personnel at different levels that deep ploughing native country is better achieved, improve client
Management work greatly promotes customer experience degree and satisfaction.
Detailed description of the invention
Fig. 1 is shown as the schematic diagram of the marketing system based on JeeSite quick development platform in one embodiment of the invention.
Fig. 2 is shown as the schematic diagram of region division module in one embodiment of the invention.
Fig. 3 is shown as the schematic diagram of marketing recommending module in one embodiment of the invention.
Fig. 4 is shown as the process signal of the marketing method based on JeeSite quick development platform in one embodiment of the invention
Figure.
Fig. 5 is shown as the structural schematic diagram of electric terminal in one embodiment of the invention.
Specific embodiment
Illustrate embodiments of the present invention below by way of specific specific example, those skilled in the art can be by this specification
Other advantages and efficacy of the present invention can be easily understood for disclosed content.The present invention can also pass through in addition different specific realities
The mode of applying is embodied or practiced, the various details in this specification can also based on different viewpoints and application, without departing from
Various modifications or alterations are carried out under spirit of the invention.It should be noted that in the absence of conflict, following embodiment and implementation
Feature in example can be combined with each other.
It should be noted that with reference to attached drawing, attached drawing describes several embodiments of the application in described below.It should
Understand, other embodiments also can be used, and mechanical group can be carried out without departing substantially from spirit and scope
At, structure, electrical and operational change.Following detailed description should not be considered limiting, and the application
The range of embodiment only limited by the claims for the patent announced.Term used herein is merely to description is specific
Embodiment, and it is not intended to limit the application.The term of space correlation, for example, "upper", "lower", "left", "right", " following ", " under
Side ", " " lower part ", " top ", " top " etc., can use in the text in order to elements or features shown in explanatory diagram with
The relationship of another elements or features.
Furthermore as used in herein, singular " one ", "one" and "the" are intended to also include plural number shape
Formula, unless there is opposite instruction in context.It will be further understood that term "comprising", " comprising " show that there are the spies
Sign, operation, element, component, project, type, and/or group, but it is not excluded for one or more other features, operation, element, group
Presence, appearance or the addition of part, project, type, and/or group.Term "or" and "and/or" used herein are interpreted as including
Property, or mean any one or any combination.Therefore, " A, B or C " or " A, B and/or C " mean " it is following any one:
A；B；C；A and B；A and C；B and C；A, B and C ".Only when the combination of element, functions or operations is inherently mutual under certain modes
When repulsion, it just will appear the exception of this definition.
The present invention provides marketing system, method, electric terminal and medium based on JeeSite quick development platform, utilizes
The forward positions big data technologies such as multi-platform data acquisition, analysis and excavation, realize the grid of customer data management and inquiry, all standing
Change the functions such as marketing, personalized intelligent recommendation and comprehensive customer portrait, to construct integrated customer service system, helps
It helps marketing management personnel at different levels that deep ploughing native country is better achieved, improves customer account management work, greatly promote customer experience degree and expire
Meaning degree.
JeeSite quick development platform is based on multiple outstanding open source projects, made of high integration encapsulation efficiently, height
Performance, the open source Java EE quick development platform of strong security.JeeSite itself holds by core of Spring Framework
Device, Spring MVC are Model View Controller, and MyBatis is data access layer, and Apache Shiro is permission grant layer,
Ehcahe is the Cache Framework for being cached to frequently-used data, and Activit is workflow engine.
Marketing system based on JeeSite quick development platform uses hierarchical design, double verification, safe coding, password
Encryption, access verifying etc. modes, with guarantee marketing system data safety and efficiently it is convenient.Hierarchical design refers to the number of lower coupling
According to access layer, Business Logic and presentation layer, parameter verification must could be accessed and carried out by interface between each layer, protected with this
Demonstrate,prove the safety of data manipulation.Double verification refers to that user's list submits double verifyings comprising server end verifying and client are tested
Card, for preventing user from skipping client authentication operations database by browser malicious modification, such as not writeable textview field,
Hidden variable distorts, uploads illegal file etc..Safe coding refers to that user's list submits all data, server end all into
Row safe coding prevents user from illegal script and SQL injection being submitted to obtain sensitive data etc., it is ensured that data safety.Password encryption
Refer to that login user password carries out SHA1 hash encryption, this encryption method is irreversible.Safety after guaranteeing the leakage of password is asked
Topic.Access verifying refers to that system all carries out user identity Authority Verification to the link of all management ends, prevents user from directly passing through URL
Carry out the unauthorized page.Hereafter, it will illustrate the working principle of technical solution of the present invention in conjunction with specific embodiments.
As shown in Figure 1, showing the signal of the marketing system based on JeeSite quick development platform in one embodiment of the invention
Figure.The marketing system based on JeeSite quick development platform includes data memory module 11, customer management module 12, battalion
Sell recommending module 13 and portrait building module 14.The data memory module 11 is for storing customer data；Client's pipe
Reason module 12 for establish the customer data to the incidence relation between client and corresponding manager；The marketing is recommended
Module 13 be used for establish the customer data institute to client and it is corresponding market product between recommendation relationship；The portrait building
Module 14 be used to construct for the customer data that market analysis to the portrait library of client.
The customer data that customer management module 11 stores includes the customer data generated by acquisition storage customer data,
Including by acquiring new customer data customer data generated.The customer data that the customer management module 11 stores is for looking into
It askes, the query function of setting both can navigate to particular customer by the querying condition precisely inquired, and can also pass through intelligent inquiry
It is fuzzy to filter out certain a kind of client.
Marketing system provided by the invention establishes comprehensive customer record management and searching platform, comprehensive and without blind spot
To in bank region existing customer and potential customers carry out management of filing, management responsibility is implemented to and manages site, a
People.Using the grid-based management of wisdom marketing platform, region all standing, client's exhaustive, data will be accomplished without missing.
Customer management module 12 is based on grid-based management mode and is achieved its customer account management function, specifically includes Fig. 2 institute
Region division module 121, client's distribution module 122 and the relationship shown establish module 123.The region division module 121 is used
In by region division involved by sales service be multiple net regions, client's distribution module 122 be used for by client distribute to
The net region that the customer data of client matches, the relationship establish module 123 for for each net region be equipped with correspondence
Manager, with the incidence relation established between the client in net region and corresponding manager.
For being suitable for the marketing system of bank, the region division module 121 is from community, village, administrative unit etc.
Region division involved by banking is multiple net regions by multiple dimensions.Client's distribution module 122 is according to customer data
Essential information of client, such as the home address information of client, affiliated branch row information, work unit's information etc. are obtained, is based on
The essential information of client distributes client to corresponding net region.For the client for being incorporated into each condition is not inconsistent, that is, it is based on client
Essential information can not determine the client of corresponding net region, preferably temporarily virtual grid is first divided to, to ensure each client
All there is corresponding net region.It is that each net region is equipped with corresponding bank client manager that the relationship, which establishes module 123,
The incidence relation between bank client manager to establish the client in net region and the net region.
Marketing system provided by the invention is by region all standing and marketing personnel's all standing, by employee by administration ownership feelings
Condition " gridding " distribution, the clear management responsibility site of each grid, person liable, realization segment market, and fine integral method assists silver
Row realizes fine integral methods management such as " site packet area, everyone has responsibility, covering comprehensively ".
Recommendation relationship between the client that marketing recommending module 13 is established and corresponding marketing product is a kind of two-way
Recommendation relationship had both included marketing product corresponding to lead referral, also included client corresponding to marketing Products Show.Marketing pushes away
It recommends module 13 and specifically includes categorization module 131 and recommending module 132 shown in Fig. 3.Categorization module 131 is used to produce the marketing
Product and to classify, recommending module 132 is used for the marketing product to match for the customer data of lead referral and client, and/or
For the matching management data of marketing Products Show pair client.
Still for being suitable for the marketing system of bank, marketing product can be divided into deposit class, loan by categorization module 131
The major class such as class, financing class, channel class, or multiple groups can be divided into based on major class again, such as financing class is sub-divided into stock reason
Wealth, fund financing, noble metal financing, insurance financing etc..Categorization module 132 can classify to client from multiple dimensions, example
Such as from the household income and expenditure of client, job titles, risk partiality, reference information, financing habit or kinsfolk's structure dimension
Set about being divided into client different classifications.Recommending module 132 is one or more corresponding visitors of different classes of marketing product matching
Family classification is also one or more corresponding marketing product categories of different classes of client's matching, for example, deposit class marketing product
The recommendation lower client's classification of risk partiality is accustomed to preferable client's classification for financing and recommends financing class marketing product, Huo Zhewei
Government civilian recommends channel class product official card etc..
Marketing system provided by the invention passes through the intelligent positioning side such as value models, Segmentation Model, cross-selling model
Formula accurately identifies target customer, preferably propulsion " customer-centric " high level, personalized service, and then it is viscous to increase client
Property, promote client's conversion ratio.Higher rate of return on investment finally is brought for bank, the growth for banking of making greater efforts to promote.
The portrait library that portrait building module 14 constructs includes the portrait library with marketing attribute, and the marketing attribute refers to base
In the attribute relevant to marketing of client comprising the ascribed characteristics of population, credit attribute, consumption feature attribute or consuming capacity attribute
Etc..The present invention carries out customer analysis from multiple angles, establishes customer portrait system, and client carries out qualitative analysis, so as to
Manager quickly understands the attribute and feature of each client.
For example, client can be divided from the angle of age bracket, 18-25 years old customer portrait is configured to
Young man, 26-35 years old customer portrait are configured to young people, the customer portrait of 36-45 is configured to a middle-aged person etc., or can be from
Client's income is set out and is divided to client, and customer portrait is configured to booming income crowd, medium by income respectively from high to low
Income crowd, low-income groups etc..
Marketing system provided by the invention therefrom excavates bank inside and outside data by big data and data modeling technique,
The analysis and integration of data are carried out, customer portrait is constructed.It merges customer behavior analysis and customer demand changes, targetedly help
It helps bank's decision to convert from " traditional experience relies on " to " the data foundation of overall scientific ", obtains more accurate market and see clearly
Ability and customer management ability, and then realize height targetedly personalized service and precision marketing.
It should be noted that it should be understood that the modules of apparatus above division be only a kind of logic function division,
It can completely or partially be integrated on a physical entity in actual implementation, it can also be physically separate.And these modules can be with
All realized by way of processing element calls with software；It can also all realize in the form of hardware；It can also part mould
Block realizes that part of module passes through formal implementation of hardware by way of processing element calls software.For example, marketing recommending module
13 can be the processing element individually set up, and also can integrate and realize in some chip of above-mentioned apparatus, in addition it is also possible to
It is stored in the form of program code in the memory of above-mentioned apparatus, is called and executed by some processing element of above-mentioned apparatus
The function of the above marketing recommending module 13.The realization of other modules is similar therewith.Furthermore these modules can completely or partially collect
At together, can also independently realize.Processing element described here can be a kind of integrated circuit, the processing energy with signal
Power.During realization, each step of the above method or the above modules can pass through the collection of the hardware in processor elements
It is completed at the instruction of logic circuit or software form.
For example, the above module can be arranged to implement one or more integrated circuits of above method, such as:
One or more specific integrated circuits (Application Specific Integrated Circuit, abbreviation ASIC), or,
One or more microprocessors (digital singnal processor, abbreviation DSP), or, one or more scene can compile
Journey gate array (Field Programmable Gate Array, abbreviation FPGA) etc..For another example, when some above module passes through place
When managing the form realization of element scheduler program code, which can be general processor, such as central processing unit
(Central Processing Unit, abbreviation CPU) or it is other can be with the processor of caller code.For another example, these modules
It can integrate together, realized in the form of system on chip (system-on-a-chip, abbreviation SOC).
In one embodiment of this invention, the marketing system using entity relationship model design tool and is based on entity table
Carry out entity design.In this present embodiment, the marketing system carries out entity design using ERwin and EXCEL.Erwin is one
A database relation physical model (ER Model) design tool, is powerful and wieldy database design tool,
Efficient working environment is provided for design, generation, the high-caliber database of maintenance.From description information demand and business rule
Logical model, to the physical model for being directed to specific objective data base optimization, Erwin can help developer visually true
Fixed reasonable structure, key element simultaneously optimize database.Erwin is mainly used to establish entity-relation (E-R) model, can facilitate
Ground constructs entity and connection, expresses the various the constraint relationships of physical member, and create corresponding storing process, packet, touching according to template
Device, role etc. are sent out, corresponding extended attribute, such as editor pattern, display styles, validation verification rule can be also write.
The classification of the entity table includes: general introduction, affiliated layer, theme, physico mode and table form, and the general introduction is used for
The entity table internal information meaning is described；Affiliated layer in layer belonging to described includes patch active layer, basal layer, resultant layer, interface
Floor, platform courses area and middle layer；The theme is for describing the entity institute function of dominant；Physico side in the physico mode
Formula includes entity table mode and/or pictorial representation；Table form in the table form includes current table, snapshot table, zipper table, system
Count table and any one or more of combination of flowing water table.In order to facilitate the understanding of those skilled in the art, come for following table of the present invention
Illustrate the particular content of entity table.
| Table classification | Content |
| It summarizes | Table internal information meaning is described |
| Affiliated layer | Paste active layer, basal layer, resultant layer, interface layer, platform courses area (marketing platform itself), middle layer |
| Theme | The affiliated functional module of entity |
| Physico mode | Entity table (Table)/view (View) |
| Table form | Currently/snapshot/zipper/statistics/flowing water |
The entity of layer belonging to each is named and physics name is as described below, pastes active layer:<affiliated layer abbreviation><system abbreviation>_
Source table name；Basal layer: affiliated layer abbreviation><system referred to as _ source table name；Resultant layer:<affiliated layer abbreviation><affiliated theme contracting
Write>_<main body name>_ [<table form>]；Interface layer: affiliated layer abbreviation><interface system referred to as _ main body name；Platform courses area:
It is defined by platform product itself；Middle layer: corresponding light moderate summary information is summarized based on client or account or year, the moon,
Convenient for interface and use.
In the logic model design of entity design, data are sorted out by subject in data organization, favorably
In entity management.Code semanteme in resultant layer must follow unified semantic normalization；Field name and field type definition palpus
Follow unified standard；In terms of field type, data type should reflect the actual conditions of data；In field length and precision side
Face should be designed according to interface specification.As a result layer entity preferably uses snap shot, and each snapshot uses full dose.As a result
The information source of layer must be upstream level.It is controlled using this data flow, can effectively control the clear orderly of data flow,
And dependence level is reduced, and then be conducive to system maintenance.Each interface of interface layer must follow interface definition, code semanteme must and
Interface definition one, which is shown, carries out interface service；Field name and field type definition must be consistent with interface definition；Data increase complete
Amount mode must be consistent with interface definition.
In the design of physical model of entity design, according to customer inquiries, customer manager's management, branch's row is long and manages
Person carries out theme division.For example, ADS_CUST_FIN_INF is (a by ADS_IDV_CUST_INF (individual client's essential information)
People's client financial information), ADS_CUST_FML_Inf (personal family information), ADS_CUST_OPR_INF (one-man business information)
It is divided to customer inquiries theme；ADS_MY_PERFM (my achievement table) and ADS_MY_RNKG (my list) are divided to
Customer manager manages theme；By ADS.ADS_PERFM_TREND (achievement Trends Sheet), (customer manager refers to ADS.ADS_CM_IND
Mark table), ADS.ADS_BRN_IND (site index table) is divided to the long theme of branch's row, (no by ADS.ADS_BAD_LOAN_IND
Good loan quota table), ADS.ADS_LGP_ORG_IND (corporate organization's index table), ADS.ADS_BUS_IND_STAT (each business
Indicator-specific statistics table), ADS.ADS_DPS_IMPT_IND (deposit important indicator table), ADS.ADS_KEY_IND_CHG_SITU (is closed
Key index situation of change table) it is divided to manager's theme.
It should be noted that in above-described embodiment by theme be divided into customer inquiries, customer manager's management, branch's row it is long with
And manager, only for one embodiment of marketing of bank business, different sales services is corresponding in other examples
Different theme division modes, the present invention will not enumerate this.
There are two types of the physico modes of entity: view or physical table.Select both modes to service efficiency and space consuming
There is very big decisive role.The Physical realization of the entity of resultant layer needs to be judged based on performance, therefore preferred view
As physico mode, if not being able to satisfy performance requirement, physical table mode is used.Intermediate layer entity is multiple result tables letter
Breath is shared, and some results entity has cohesion in message context, typically the difference of Different Results table be only different grain size or
The difference of the summarized manner of dimension.
As shown in figure 4, showing the process of the marketing method based on JeeSite quick development platform in one embodiment of the invention
Schematic diagram.In this present embodiment, the marketing method is applied to intelligent terminal, such as mobile phone, tablet computer, intelligent wearable device
The equal fixed terminals such as mobile terminals or desktop computer, server.The marketing side based on JeeSite quick development platform
Method specifically includes following each step:
S41: storage customer data.
S42: establish the customer data to the incidence relation between client and corresponding manager, and establish the visitor
User data to client and it is corresponding marketing product between recommendation relationship, and construct for carry out marketing analysis client's number
According to the portrait library of client.
It should be noted that in the present embodiment the embodiment of the marketing method of JeeSite quick development platform and above
The embodiment of the marketing system of middle JeeSite quick development platform is similar, and so it will not be repeated.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above-mentioned each method embodiment can lead to
The relevant hardware of computer program is crossed to complete.Computer program above-mentioned can store in a computer readable storage medium
In.When being executed, execution includes the steps that above-mentioned each method embodiment to the program；And storage medium above-mentioned include: ROM,
The various media that can store program code such as RAM, magnetic or disk.
As shown in figure 5, showing the structural schematic diagram of electric terminal in one embodiment of the invention.The electric terminal is for holding
The row marketing method based on JeeSite quick development platform, specifically includes: processor 51, memory 52, transceiver 53,
Communication interface 54 and system bus 55；Memory 52 and communication interface 54 pass through system bus 55 and processor 51 and transceiver 53
Connect and complete mutual communication, memory 52 for storing computer program, communication interface 54 be used for and other equipment into
Row communication, processor 51 and transceiver 53 execute electric terminal as above quick based on JeeSite for running computer program
Each step of the marketing method of development platform.
System bus mentioned above can be Peripheral Component Interconnect standard (Peripheral Component
Interconnect, abbreviation PCI) bus or expanding the industrial standard structure (Extended Industry Standard
Architecture, abbreviation EISA) bus etc..The system bus can be divided into address bus, data/address bus, control bus etc..
Only to be indicated with a thick line in figure, it is not intended that an only bus or a type of bus convenient for indicating.Communication connects
Mouth is for realizing the communication between database access device and other equipment (such as client, read-write library and read-only library).Storage
Device may include random access memory (Random Access Memory, abbreviation RAM), it is also possible to further include non-volatile deposit
Reservoir (non-volatile memory), for example, at least a magnetic disk storage.
Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit,
Abbreviation CPU), network processing unit (Network Processor, abbreviation NP) etc.；It can also be digital signal processor
(Digital Signal Processing, abbreviation DSP), specific integrated circuit (Application Specific
Integrated Circuit, abbreviation ASIC), field programmable gate array (Field-Programmable Gate Array,
Abbreviation FPGA) either other programmable logic device, discrete gate or transistor logic, discrete hardware components.
In conclusion the marketing system based on JeeSite quick development platform, method, electric terminal and Jie of the invention
Matter is realized customer data management and inquiry, is covered entirely using forward positions big data technologies such as the acquisition of multi-platform data, analysis and excavations
The functions such as gridding marketing, personalized intelligent recommendation and the comprehensive customer portrait of lid, to construct integrated client's clothes
Business system helps marketing management personnel at different levels that deep ploughing native country is better achieved, and improves customer account management work, greatly promotes client's body
Degree of testing and satisfaction.So the present invention effectively overcomes various shortcoming in the prior art and has high industrial utilization value.
The above-described embodiments merely illustrate the principles and effects of the present invention, and is not intended to limit the present invention.It is any ripe
The personage for knowing this technology all without departing from the spirit and scope of the present invention, carries out modifications and changes to above-described embodiment.Cause
This, institute is complete without departing from the spirit and technical ideas disclosed in the present invention by those of ordinary skill in the art such as
At all equivalent modifications or change, should be covered by the claims of the present invention.
Claims (10)
1. a kind of marketing system based on JeeSite quick development platform characterized by comprising
Data memory module, for storing customer data；
Customer management module, for establish the customer data to the incidence relation between client and corresponding manager；
Market recommending module, for establish the customer data institute to client and it is corresponding market product between recommendation relationship；
Portrait building module, for construct for the customer data that market analysis to the portrait library of client.
2. marketing system according to claim 1, which is characterized in that the customer management module includes:
Region division module, for being multiple net regions by region division involved by sales service；
Client's distribution module, for distributing client to the net region to match to the customer data with client；
Relationship establishes module, for being equipped with corresponding manager for each net region, with establish the client in net region with
Incidence relation between corresponding manager.
3. marketing system according to claim 1, which is characterized in that the marketing recommending module includes:
Categorization module, for classifying to the marketing product and client；
Recommending module, the marketing product for matching for the customer data of lead referral and client, and/or pushed away for marketing product
Recommend matching management data pair client.
4. marketing system according to claim 1, which is characterized in that the portrait library is the portrait with marketing attribute
Library；The marketing attribute includes any one of the ascribed characteristics of population, credit attribute, consumption feature attribute and consuming capacity attribute or more
Kind combination.
5. marketing system according to claim 1, which is characterized in that the marketing system is designed using entity relationship model
Tool simultaneously carries out entity design based on entity table.
6. marketing system according to claim 5, which is characterized in that the entity table include: general introduction, affiliated layer, theme,
Physico mode and table form；Wherein, the general introduction is for describing the entity table internal information meaning；In layer belonging to described
Affiliated layer includes patch active layer, basal layer, resultant layer, interface layer, platform courses area and middle layer；The theme is for describing entity
Institute's function of dominant；Physico mode in the physico mode includes entity table mode and/or pictorial representation；In the table form
Table form include current table, snapshot table, zipper table, statistical form and any one or more of combination of flowing water table.
7. marketing system according to claim 5, which is characterized in that the entity design includes logic model design and object
Manage modelling；The logic model design and design of physical model sort out data by subject, in favor of entity
Management.
8. a kind of marketing method based on JeeSite quick development platform characterized by comprising
Store customer data；
Establish the customer data to the incidence relation between client and corresponding manager, and establish the customer data institute
To the recommendation relationship between client and corresponding marketing product, and building is for carrying out the customer data institute of marketing analysis to visitor
The portrait library at family.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program quilt
Processor realizes the marketing method according to any one of claims 8 based on JeeSite quick development platform when executing.
10. a kind of electric terminal characterized by comprising processor and memory；
The memory is used to execute the computer journey of the memory storage for storing computer program, the processor
Sequence, so that the terminal executes the marketing method as claimed in claim 8 based on JeeSite quick development platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811224046.6A CN109697626A (en) | 2018-10-19 | 2018-10-19 | Marketing system, method, electric terminal and medium based on JeeSite quick development platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811224046.6A CN109697626A (en) | 2018-10-19 | 2018-10-19 | Marketing system, method, electric terminal and medium based on JeeSite quick development platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109697626A true CN109697626A (en) | 2019-04-30 |
Family
ID=66230067
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811224046.6A Pending CN109697626A (en) | 2018-10-19 | 2018-10-19 | Marketing system, method, electric terminal and medium based on JeeSite quick development platform |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109697626A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111476469A (en) * | 2020-03-30 | 2020-07-31 | 深圳思为科技有限公司 | Guest expansion method, terminal equipment and storage medium |
| CN112200642A (en) * | 2020-11-17 | 2021-01-08 | 重庆农村商业银行股份有限公司 | Product marketing method, device, equipment and storage medium |
| CN112967132A (en) * | 2021-03-30 | 2021-06-15 | 中信银行股份有限公司 | Bank information management system and bank information management method based on big data cascade |
| CN113643050A (en) * | 2021-08-30 | 2021-11-12 | 南方电网数字电网研究院有限公司 | Power grid data marketing management system |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101515290A (en) * | 2009-03-25 | 2009-08-26 | 中国工商银行股份有限公司 | Metadata management system with bidirectional interactive characteristics and implementation method thereof |
| CN103377432A (en) * | 2012-04-16 | 2013-10-30 | 殷程 | Intelligent customer service marketing analysis system |
| CN105303444A (en) * | 2015-10-10 | 2016-02-03 | 苏州工业园区凌志软件股份有限公司 | Automatic adaption system for financial products |
| CN106651424A (en) * | 2016-09-28 | 2017-05-10 | 国网山东省电力公司电力科学研究院 | Electric power user figure establishment and analysis method based on big data technology |
| CN107403335A (en) * | 2017-06-19 | 2017-11-28 | 北京至信普林科技有限公司 | A kind of drawn a portrait based on depth user carries out the system and implementation method of precision marketing |
| CN108416518A (en) * | 2018-02-28 | 2018-08-17 | 国网江苏省电力有限公司电力科学研究院 | A kind of electrical power services mesh generation and taiwan area handle distribution method |
| CN108596679A (en) * | 2018-04-27 | 2018-09-28 | 中国联合网络通信集团有限公司 | Construction method, device, terminal and the computer readable storage medium of user's portrait |
-
2018
- 2018-10-19 CN CN201811224046.6A patent/CN109697626A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101515290A (en) * | 2009-03-25 | 2009-08-26 | 中国工商银行股份有限公司 | Metadata management system with bidirectional interactive characteristics and implementation method thereof |
| CN103377432A (en) * | 2012-04-16 | 2013-10-30 | 殷程 | Intelligent customer service marketing analysis system |
| CN105303444A (en) * | 2015-10-10 | 2016-02-03 | 苏州工业园区凌志软件股份有限公司 | Automatic adaption system for financial products |
| CN106651424A (en) * | 2016-09-28 | 2017-05-10 | 国网山东省电力公司电力科学研究院 | Electric power user figure establishment and analysis method based on big data technology |
| CN107403335A (en) * | 2017-06-19 | 2017-11-28 | 北京至信普林科技有限公司 | A kind of drawn a portrait based on depth user carries out the system and implementation method of precision marketing |
| CN108416518A (en) * | 2018-02-28 | 2018-08-17 | 国网江苏省电力有限公司电力科学研究院 | A kind of electrical power services mesh generation and taiwan area handle distribution method |
| CN108596679A (en) * | 2018-04-27 | 2018-09-28 | 中国联合网络通信集团有限公司 | Construction method, device, terminal and the computer readable storage medium of user's portrait |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111476469A (en) * | 2020-03-30 | 2020-07-31 | 深圳思为科技有限公司 | Guest expansion method, terminal equipment and storage medium |
| CN111476469B (en) * | 2020-03-30 | 2023-11-03 | 深圳思为科技有限公司 | Guest-rubbing method, terminal equipment and storage medium |
| CN112200642A (en) * | 2020-11-17 | 2021-01-08 | 重庆农村商业银行股份有限公司 | Product marketing method, device, equipment and storage medium |
| CN112200642B (en) * | 2020-11-17 | 2023-09-05 | 重庆农村商业银行股份有限公司 | Product marketing method, device, equipment and storage medium |
| CN112967132A (en) * | 2021-03-30 | 2021-06-15 | 中信银行股份有限公司 | Bank information management system and bank information management method based on big data cascade |
| CN112967132B (en) * | 2021-03-30 | 2024-04-16 | 中信银行股份有限公司 | Bank information management system and method based on big data cascading |
| CN113643050A (en) * | 2021-08-30 | 2021-11-12 | 南方电网数字电网研究院有限公司 | Power grid data marketing management system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110796470B (en) | Data analysis system for market subject supervision and service | |
| CN109697626A (en) | Marketing system, method, electric terminal and medium based on JeeSite quick development platform | |
| CN111164629A (en) | Methods, apparatus, and computer-readable media for compliance-aware tokenization and control of asset value | |
| CN103700003A (en) | House online direct renting method and system based on wish conformity matching | |
| US20040215648A1 (en) | System, method and computer program product for identifying and displaying inter-relationships between corporate directors and boards | |
| CN109684330A (en) | User's portrait base construction method, device, computer equipment and storage medium | |
| CN109634996A (en) | Customer information table generating method, device, equipment and computer readable storage medium | |
| CN103152417B (en) | Towards multiple enterprises cloud folder arrangement and the information interacting method of common Client end | |
| CN107749033A (en) | A kind of discovery method, terminal device and the storage medium of Web Community's any active ues cluster | |
| US20210136122A1 (en) | Crowdsourced innovation laboratory and process implementation system | |
| CN109472568A (en) | A kind of block chain method of commerce, device, management system, equipment and storage medium | |
| CN106570741A (en) | Application of automatic matching method in network spot transaction platform | |
| US9471665B2 (en) | Unified system for real-time coordination of content-object action items across devices | |
| CN109345380A (en) | Risk control platform construction method and system | |
| CN109523374A (en) | A kind of intelligent method, system, computer equipment and storage medium of providing a loan | |
| US20190050435A1 (en) | Object data association index system and methods for the construction and applications thereof | |
| Zhao | RETRACTED ARTICLE: Research on personal credit evaluation of internet finance based on blockchain and decision tree algorithm | |
| CN109274639A (en) | The recognition methods of open platform abnormal data access and device | |
| KR102579517B1 (en) | System for providing non-fungible token based product selling service | |
| CN109299334A (en) | A kind of data processing method and device of knowledge mapping | |
| CN104077723A (en) | Social network recommending system and social network recommending method | |
| CN108564393A (en) | Potential customers' methods of marking, device and system | |
| CN112989059A (en) | Method and device for identifying potential customer, equipment and readable computer storage medium | |
| CN108305163A (en) | The credit method for early warning and system in feature based library | |
| Munir et al. | Big data: big challenges to privacy and data protection |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |