CN106570020A - Method and apparatus used for providing recommended information - Google Patents
Method and apparatus used for providing recommended information Download PDFInfo
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- CN106570020A CN106570020A CN201510651093.9A CN201510651093A CN106570020A CN 106570020 A CN106570020 A CN 106570020A CN 201510651093 A CN201510651093 A CN 201510651093A CN 106570020 A CN106570020 A CN 106570020A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses a method used for providing recommended information. The method comprises the following steps of obtaining at least one keyword or keyword set corresponding to audio information associated with a user; obtaining recommended information corresponding to the user according to the at least one keyword or keyword set; and sending the recommended information to user equipment, thereby providing the recommended information for the user. According to the scheme, the recommended information corresponding to the user can be obtained according to the audio information associated with the user, so that deep mining of potential user demands is realized and the recommended information can be provided for the user more accurately.
Description
Technical field
It is the present invention relates to field of computer technology more particularly to a kind of for providing a user with recommendation
The method and apparatus of information.
Background technology
In prior art, generally recommendation information is provided a user with using following two modes：1)
Scanned for matching with the search keyword to obtain according to the search keyword of user input
Recommendation information, and be supplied to user；2) the historical viewings behavior to user is analyzed,
To obtain the recommendation information that user may be interested, and it is supplied to user.This is only capable of by user
The behavior for directly showing manually is providing a user with recommendation information.
The content of the invention
It is an object of the invention to provide a kind of method and dress for providing a user with recommendation information
Put.
According to an aspect of the present invention, there is provided a kind of to be used to provide a user with the network device to push away
The method for recommending information, wherein, the method is comprised the following steps：
Acquisition at least one key word corresponding with the audio-frequency information associated by user or keyword set
Close；
According at least one key word or keyword set, obtain corresponding with the user
Recommendation information；
The recommendation information is sent to user equipment, to provide the recommendation information to the user.
According to another aspect of the present invention, additionally provide it is a kind of be used in the network device to
Family provides the device of recommendation information, wherein, the device includes following device：
First obtains device, corresponding with the audio-frequency information associated by user at least for acquisition
One key word or keyword set；
Second obtains device, for according at least one key word or keyword set, obtaining
Obtain the recommendation information corresponding with the user；
Dispensing device, for the recommendation information to be sent to user equipment, with to the user
The recommendation information is provided.
Compared with prior art, the present invention has advantages below：Can be according to associated by with user
Audio-frequency information, obtain the recommendation information corresponding with user, and by the recommendation information for being obtained
User is supplied to, because the audio-frequency information that user participated in or accessed may clearly embody use
The current demand in family (as occurred in the recent voice dialogue of user repeatedly " automobile ", this possible body
Show user currently to want to buy the demand of automobile) so that obtained based on the grade audio-frequency information
Recommendation information can more meet user's request, it is achieved thereby that the depth to user's potential demand
Excavate, can more accurately provide the user recommendation information, expire so as to greatly improve user
Meaning degree.
Description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings,
The other features, objects and advantages of the present invention will become more apparent upon：
Fig. 1 is the stream for providing a user with the method for recommendation information of one embodiment of the invention
Journey schematic diagram；
Fig. 2 is the knot for providing a user with the device of recommendation information of one embodiment of the invention
Structure schematic diagram；
Fig. 3 be one example of the present invention with the multiple audio-frequency informations associated by user's history and
The schematic diagram of the key word corresponding to each audio-frequency information.
Same or analogous reference represents same or analogous part in accompanying drawing.
Specific embodiment
The present invention is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 is the stream for providing a user with the method for recommendation information of one embodiment of the invention
Journey schematic diagram.
Wherein, the method for the present embodiment is mainly realized by the network equipment；The network equipment
Server group or base that including but not limited to single network server, multiple webservers are constituted
In the cloud being made up of a large amount of computers or the webserver of cloud computing (Cloud Computing),
Wherein, cloud computing is one kind of Distributed Calculation, is made up of the loosely-coupled computer collection of a group
A super virtual computer；Network residing for the network equipment is including but not limited to interconnected
Net, wide area network, Metropolitan Area Network (MAN), LAN, VPN etc..
It should be noted that the network equipment and network are only for example, other existing or the presents
The network equipment being likely to occur afterwards or network are such as applicable to the present invention, should also be included in the present invention
Within protection domain, and it is incorporated herein by reference.
Step S1, step S2 and step S3 can be included according to the method for the present embodiment.
In step sl, the network equipment obtains corresponding with the audio-frequency information associated by user
At least one key word or keyword set.
Wherein, the sound that any user participates in or accesses is included with the audio-frequency information associated by user
Frequently, audio frequency, the user that such as user produces in voice call process produces in video call process
Audio stream in the video that audio frequency that raw audio stream, user are accessed, user are accessed etc..
It should be noted that audio-frequency information is storable in the network equipment, user institute is may be alternatively stored in
In the user equipment for using.
Wherein, each key word at least one key word or keyword set be with
The word occurred in audio-frequency information associated by family.
Specifically, the network equipment obtains at least corresponding with the audio-frequency information associated by user
The implementation of individual key word or keyword set is included but is not limited to：
1) in real time the acquisition audio-frequency information currently associated with user is corresponding extremely for the network equipment
A few key word.Specifically, the network equipment is obtained and the currently associated audio frequency of user in real time
The implementation of at least one corresponding key word of information is included but is not limited to：
A) step S1 further includes step S1-11 and step S1-12.
In step S1-11, the network equipment receives currently associated from the user of user equipment
Audio-frequency information.
Wherein, the user equipment include but is not limited to PC, panel computer, smart mobile phone,
PDA, IPTV etc..
Wherein, the currently associated audio-frequency information of user includes that any user currently participates in or accesses
Audio frequency.
Specifically, the network equipment is received based on the connection between user equipment and set from the user
The standby, audio-frequency information that user is currently associated.
For example, the network equipment is the server being connected by network with user equipment；User works as
Front to carry out voice call, user equipment real-time interception user is currently produced in voice call
Raw audio frequency, and the audio frequency is uploaded onto the server by invoking server interface；Then server
The audio frequency is received based on the connection between the user equipment.
Again for example, the network equipment is the server being connected by network with user equipment；User
Current to carry out video calling, user equipment is extracted in real time from the call of user's current video
Audio stream, and the audio stream is uploaded onto the server by invoking server interface；Then server
The audio stream is received based on the connection between the user equipment.
Preferably, after the currently associated audio-frequency information of user is received, the network equipment is deposited
Store up the audio-frequency information.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any reception sets from user
The implementation of the currently associated audio-frequency information of standby user, should be included in the model of the present invention
In enclosing.
In step S1-12, the network equipment carries out semantics recognition to received audio-frequency information,
Obtain at least one key word corresponding with the audio-frequency information.
Preferably, at least one key word is the kernel keyword in audio-frequency information；More preferably
Ground, at least one key word is with the key word for recommending value in audio-frequency information.Wherein,
The network equipment can be determined whether key word has using various ways and recommend value；For example, net
(preferably, the type of recommendation can be by user voluntarily according to the type of recommendation of user preferences for network equipment
Arrange or the network equipment determine according to user to the housing choice behavior of history recommendation information), come
Determine whether key word has and recommend value；Again for example, the network equipment is according to predefined judgement
Rule (recommends value) as predefined judgment rule indicates that product class keywords have, and comes true
Determine whether key word has recommendation value.
Specifically, received audio-frequency information is converted into text message by the network equipment, and right
Text information carries out semantics recognition to obtain at least one pass corresponding with the audio-frequency information
Keyword.
Used as an example, received audio-frequency information is converted into text message by the network equipment
" which kind of photographing function of mobile phone is relatively good ", afterwards, the network equipment carries out language to text information
Justice identification, obtains and has key word " mobile phone " and " taking pictures " for recommending value in text information.
B) step S1 is comprised the following steps：The network equipment receive from user equipment and user
At least one corresponding key word of currently associated audio-frequency information.
In this implementation, language is carried out by the user equipment audio-frequency information currently associated to user
Justice recognizes to obtain at least one key word corresponding with the audio-frequency information.
Used as an example, user equipment extracts audio frequency from the current voice call of user,
And the audio frequency is converted into into text message " chassis of this automobile is sturdy, relatively good by property "；
Afterwards, user equipment carries out semantics recognition to text information, obtains and has in text information
Recommend the following key word of value：Offroad vehicle, chassis, by property；Afterwards, user equipment will
The grade key word is sent to server by server interface；Server is received from user equipment
The grade key word.
Preferably, user equipment stores the audio-frequency information and/or at least one key word.
Preferably, whenever the network equipment acquisition audio-frequency information currently associated with user is corresponding
At least one key word, the network equipment just stores at least one key word；It is highly preferred that
Also storage obtains the temporal information of at least one key word in the network equipment.
2) network equipment obtains at least corresponding with the audio-frequency information associated by user's history
Individual keyword set.Preferably, step S1 further includes step S1-21 and step S1-22.
In step S1-21, for the multiple audio-frequency informations associated by user's history, network
Equipment obtains the key word corresponding with each audio-frequency information in multiple audio-frequency informations.
Wherein, participated in including any user's history with the audio-frequency information associated by user's history
Or the audio frequency for accessing.Wherein, multiple audio-frequency informations can be user's history associated by whole or
Part audio-frequency information.Due to user the concern of a certain things is generally had it is time-bounded, generally most
Nearly associated audio frequency can most reflect user's current matter of concern thing, it is therefore preferred that many
Individual audio-frequency information be only user in the range of a period of time recently (as nearest one week, most in a couple of days
Or current) audio-frequency information associated by history.
Wherein, the network equipment can adopt various ways to obtain and each sound in multiple audio-frequency informations
The corresponding key word of frequency information.
For example, whenever the network equipment acquisition audio-frequency information currently associated with user is corresponding
At least one key word, the network equipment just stores at least one key word；In step S1-21
In, the network equipment directly reads and each sound in the multiple audio-frequency informations associated by user's history
The corresponding key word of frequency information.
Again for example, the audio-frequency information that the history that is only stored with the network equipment is obtained；In step
In S1-21, for the multiple audio-frequency informations associated by user's history in each audio-frequency information,
The network equipment is obtained corresponding with the audio-frequency information by carrying out semantics recognition to the audio-frequency information
At least one key word.
In step S1-22, the network equipment carries out data mining to the whole key words for being obtained
Analysis, obtains at least one keyword set corresponding with multiple audio-frequency informations.
Wherein, data mining analysis divide including any for carrying out data mining to mass data
Analysis mode, such as cluster analyses, association analysiss, anomaly analysis.Preferably, the network equipment can
According to different classification (industry type, product type etc.) come to the whole key words for being obtained
Carry out data mining analysis.
It should be noted that each keyword set at least one keyword set be it is logical
Cross carried out whole key words obtained by data mining analysis to gather, and each key word
Set is corresponding with the plurality of audio-frequency information, and not relative with single audio-frequency information
Should.
Used as a kind of preferred version, the network equipment carries out cluster point to the whole key words for being obtained
Analysis, obtains at least one key word corresponding with the multiple audio-frequency informations associated by user's history
Set.
For example, Fig. 3 is believing with the multiple audio frequency associated by user's history for one example of the present invention
The schematic diagram of the key word corresponding to each audio-frequency information in breath, wherein, audio frequency 1 is corresponding
Key word is key1, key2, key3；The corresponding key word of audio frequency 2 be key1, key3, key4,
key5、key6；The corresponding key word of audio frequency 3 is key3, key5, key7；The correspondence of audio frequency 4
Key word be key1, key5, key6, key8；The corresponding key word of audio frequency 5 be key11,
key12、key13；In step S1-22, the network equipment to Fig. 3 in whole key words enter
Row cluster analyses, obtain cluster result, and the cluster result includes two classes, then two classes are
It is 2 keyword sets corresponding with 5 audio-frequency informations.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any acquisition is closed with user
The implementation of at least one corresponding key word of the audio-frequency information of connection or keyword set,
Should within the scope of the present invention.
In step s 2, the network equipment is obtained according at least one key word or keyword set
Obtain the recommendation information corresponding with user.
Wherein, recommendation information include it is any can to user recommend information, such as advertising message,
News information, game information etc..Preferably, recommendation information is included but is not limited to：To be recommended
It is at least one content web page address information corresponding with content to be recommended, to be recommended multinomial
Recommendation order of content etc..
Wherein, the network equipment is by by least one key word or keyword set and money to be recommended
Source is matched to obtain the recommendation information for matching.
For example, in step sl, the network equipment obtains the audio frequency letter currently associated with user
The corresponding key word of manner of breathing " mobile phone " and " taking pictures "；In step s 2, the network equipment is by key
Word " mobile phone " and " taking pictures " are matched with multiple advertising messages to be recommended, and will be with key word
" mobile phone " and " taking pictures " matching degree highest predetermined quantity advertising message is used as corresponding with user
Recommendation information.
Again for example, in step sl, the network equipment is obtained and nearest one week interior history institute of user
Corresponding three keyword sets of multiple audio-frequency informations of association；In step s 2, network
Equipment is matched three keyword sets with multiple advertising messages to be recommended respectively, and
Will with three keyword set matching degree highest predetermined quantity advertising messages as with
The corresponding recommendation information in family.
Used as a kind of preferred version of step S2, the network equipment is according at least one for being obtained
Each in key word or keyword set, and at least one key word or keyword set
The attribute information of key word, obtains the recommendation information corresponding with user.
Wherein, attribute information includes any related to the attribute of key word and can be used in determination and push away
Recommend the information of information；Preferably, the attribute information of key word is included but is not limited to：
1) number of times that key word occurs in multiple audio frequency.
2) temporal information related to key word.
Preferably, the temporal information related to key word is included but is not limited to：Key word is in audio frequency
Time for occurring recently in information, the audio-frequency information that user participates in or access critical word is located when
Between, the network equipment obtains time of key word, the network equipment and obtains the audio-frequency information of key point
Time etc..
3) weight of key word.
Wherein, weight is used to indicate the significance level of key word.Preferably, can be based on above-mentioned the
1) number of times for occurring in item and the temporal information 2) in item are determining the weight of key word.
It should be noted that above-mentioned attribute information is only for example, rather than limitation of the present invention,
Those skilled in the art will be understood that any related to the attribute of key word and can be used in determining
The information of recommendation information, should be included in the scope of the attribute information of key word of the present invention
It is interior.
Used as an example, in step sl, the network equipment obtains currently associated with user
The corresponding key word of audio-frequency information include：" mobile phone ", " taking pictures ", " pixel ", " Samsung ",
" Fructus Mali pumilae "；In step s 2, the network equipment determines that the weight of above-mentioned key word is followed successively by：0.6、
0.2nd, 0.3,0.5,0.2, and determined and above-mentioned key word according to above-mentioned key word and weight
With degree three advertising messages of highest, and the recommendation order of the plurality of advertising message.
Used as another example, in step sl, the network equipment is obtained and closed with user's history
Corresponding two keyword sets of multiple audio-frequency informations of connection：Set1、Set2；In step S2
In, for each keyword set, the network equipment surpasses the number of times occurred in the keyword set
The key word for crossing predetermined threshold is matched as kernel keyword with resource to be recommended, is obtained
With the keyword set matching degree highest advertising message.
Used as another example, in step sl, the network equipment is obtained and currently closed with user
The key word that the audio-frequency information of connection is corresponding includes：" mobile phone ", " taking pictures ", " pixel ", " three
Star ", " Fructus Mali pumilae "；In step s 2, the network equipment determine number of times that above-mentioned key word occurs according to
It is secondary to be：10th, 1,4,6,2, then the network equipment select from above-mentioned key word occur number of times
More than the key word " mobile phone ", " pixel " and " Samsung " of threshold value 3, to carry out with resource to be recommended
Matching, obtains recommendation information corresponding with user.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that it is any according to obtained to
In a few key word or keyword set, and at least one key word or keyword set
Each key word attribute information, obtain the realization side of the recommendation information corresponding with user
Formula, should be included in the scope of the present invention.
Used as another kind of preferred version of step S2, the network equipment is according at least one key word
Or keyword set, and the historical viewings record of user, obtain the recommendation corresponding with user
Information.
Wherein, historical viewings record includes any note related to the operation of the historical viewings of user
Record, such as the historical search record of user, user record for the housing choice behavior of history recommendation information
Deng.
Used as an example, in step sl, the network equipment obtains currently associated with user
The corresponding key word of audio-frequency information include：" automobile ", " offroad vehicle ", " electromotor ", " bottom
Disk "；In step s 2, the network equipment determines that user is nearest according to the historical viewings of user record
Searching for a few money offroad vehicles, then the network equipment according to the key word for being obtained in step sl with
And the historical viewings record of user, with " offroad vehicle " as kernel keyword with resource to be recommended
Matched, obtained the recommendation information matched with above-mentioned key word.
Used as another example, in step sl, the network equipment is obtained and closed with user's history
Corresponding two keyword sets of multiple audio-frequency informations of connection：Set1、Set2；In step S2
In, the network equipment browses record and determines pass of the user to the key word in Set2 according to user's history
Note degree is higher, then the network equipment by advertising message to be recommended with Set2 matching degree highests
Advertising message is used as optimum recommendation information.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any close according at least one
Keyword or keyword set, and the historical viewings record of user, obtain corresponding with user
The implementation of recommendation information, should be included in the scope of the present invention.
It should be noted that above two preferred version can be combined with each other, for example, network sets
It is standby according at least one key word or keyword set for being obtained, and this is at least one crucial
The attribute information of each key word in word or keyword set, and with reference to the historical viewings of user
Record to obtain the recommendation information corresponding with user.
It should be noted that the example above is only that technical scheme is better described, rather than
Limitation of the present invention, it should be appreciated by those skilled in the art that any according at least one key word
Or keyword set, the implementation of the recommendation information corresponding with user is obtained, should be included in
In the scope of the present invention.
In step s3, the network equipment sends obtained recommendation information to user equipment, with
Provide a user with recommendation information.
For example, in step s 2, the network equipment obtains recommendation information corresponding with user, should
Recommendation information includes two advertising messages；In step s3, the network equipment is by two advertisements
Information sends the user equipment used to user, wide to be presented this two in the user equipment
Announcement information, so as to provide a user with two advertising messages.
According to the scheme of the present embodiment, audio-frequency information that can be according to associated by with user is obtained
The recommendation information corresponding with user, and the recommendation information for being obtained is supplied to into user, due to
The audio-frequency information that user participated in or accessed may clearly embody the current demand of user, make
The recommendation information that must be obtained based on the grade audio-frequency information can more meet user's request, so as to reality
Show the depth to user's potential demand to excavate, can more accurately provide the user recommendation
Breath, so as to greatly improve user satisfaction；Can be according to the currently associated audio frequency letter of user
Breath, to provide recommendation information in real time for user so that the recommendation information being capable of basis in real time
The currently associated audio-frequency information of user is adjusted, so as to adapt to the change of user's request；Energy
Enough multiple audio-frequency informations according to associated by user's history, as joined in user's a period of time recently
With audio-frequency information providing the user recommendation information so that the recommendation information for being provided
It is more accurate and more targeted.
Fig. 2 is the knot for providing a user with the device of recommendation information of one embodiment of the invention
Structure schematic diagram.The device for being used to provide a user with recommendation information (hereinafter referred to as " recommends dress
Put ") include that first obtains the acquisition device 2 of device 1, second and dispensing device 3.
First obtains device 1 obtains at least one corresponding with the audio-frequency information associated by user
Key word or keyword set.
Wherein, the sound that any user participates in or accesses is included with the audio-frequency information associated by user
Frequently, audio frequency, the user that such as user produces in voice call process produces in video call process
Audio stream in the video that audio frequency that raw audio stream, user are accessed, user are accessed etc..
It should be noted that audio-frequency information is storable in the network equipment, user institute is may be alternatively stored in
In the user equipment for using.
Wherein, each key word at least one key word or keyword set be with
The word occurred in audio-frequency information associated by family.
Specifically, the first acquisition device 1 obtains corresponding with the audio-frequency information associated by user
The implementation of at least one key word or keyword set is included but is not limited to：
1) in real time the acquisition audio-frequency information currently associated with user is relative for the first acquisition device 1
At least one key word answered.Specifically, the first acquisition device 1 obtains in real time current with user
The implementation of at least one corresponding key word of associated audio-frequency information includes but does not limit
In：
A) the first acquisition device 1 further includes first receiving device (not shown) and semanteme
Identifying device (not shown).
First receiving device is received from the currently associated audio-frequency information of the user of user equipment.
Wherein, user equipment include but is not limited to PC, panel computer, smart mobile phone, PDA,
IPTV etc..
Wherein, the currently associated audio-frequency information of user includes that any user currently participates in or accesses
Audio frequency.
Specifically, first receiving device is received based on the connection between the network equipment and user equipment
From the user equipment, the audio-frequency information that user is currently associated.
For example, the network equipment is the server being connected by network with user equipment；User works as
Front to carry out voice call, user equipment real-time interception user is currently produced in voice call
Raw audio frequency, and the audio frequency is uploaded onto the server by invoking server interface；Then server
First receiving device based on receiving the audio frequency with the connection between the user equipment.
Again for example, the network equipment is the server being connected by network with user equipment；User
Current to carry out video calling, user equipment is extracted in real time from the call of user's current video
Audio stream, and the audio stream is uploaded onto the server by invoking server interface；Then server
First receiving device based on receiving the audio stream with the connection between the user equipment.
Preferably, after the currently associated audio-frequency information of user is received, first receives dress
Put and store the audio-frequency information.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any reception sets from user
The implementation of the currently associated audio-frequency information of standby user, should be included in the model of the present invention
In enclosing.
Semantic recognition device carries out semantics recognition to received audio-frequency information, obtains and the sound
At least one corresponding key word of frequency information.
Preferably, at least one key word is the kernel keyword in audio-frequency information；It is highly preferred that
At least one key word is with the key word for recommending value in audio-frequency information.Wherein, network
Equipment can be determined whether key word has using various ways and recommend value；For example, network sets
(preferably, the type of recommendation can voluntarily be arranged the standby type of recommendation according to user preferences by user
Or the network equipment determines according to user to the housing choice behavior of history recommendation information) determining
Whether key word has is recommended value；Again for example, the network equipment is according to predefined judgment rule
(recommending value as predefined judgment rule indicates that product class keywords have) is determining pass
Whether keyword has is recommended value.
Specifically, received audio-frequency information is converted into text message by semantic recognition device,
And semantics recognition is carried out to text information obtaining at least corresponding with the audio-frequency information
Individual key word.
Used as an example, received audio-frequency information is converted into text by semantic recognition device
Information " which kind of photographing function of mobile phone is relatively good ", afterwards, semantic recognition device is believed the text
Breath carries out semantics recognition, obtains and has the key word " mobile phone " for recommending value in text information
" taking pictures ".
B) first device 1 is obtained including the second reception device (not shown).Second receives dress
Put and receive corresponding at least from currently associated with the user audio-frequency information of user equipment
One key word.
In this implementation, language is carried out by the user equipment audio-frequency information currently associated to user
Justice recognizes to obtain at least one key word corresponding with the audio-frequency information.
Used as an example, user equipment extracts audio frequency from the current voice call of user,
And the audio frequency is converted into into text message " chassis of this automobile is sturdy, relatively good by property "；
Afterwards, user equipment carries out semantics recognition to text information, obtains and has in text information
Recommend the following key word of value：Offroad vehicle, chassis, by property；Afterwards, user equipment will
The grade key word is sent to server by server interface；Second reception device of server connects
Receive the grade key word from user equipment.
Preferably, the second reception device stores the audio-frequency information and/or at least one key word.
Preferably, whenever the network equipment acquisition audio-frequency information currently associated with user is corresponding
At least one key word, the network equipment just stores at least one key word；It is highly preferred that
Also storage obtains the temporal information of at least one key word in the network equipment.
2) the first acquisition device 1 obtains corresponding with the audio-frequency information associated by user's history
At least one keyword set.Preferably, the first acquisition device 1 further includes the 3rd acquisition
Device (not shown) and data analysis set-up (not shown).
For with the multiple audio-frequency informations associated by user's history, the 3rd obtain device obtain with it is many
The corresponding key word of each audio-frequency information in individual audio-frequency information.
Wherein, participated in including any user's history with the audio-frequency information associated by user's history
Or the audio frequency for accessing.Wherein, multiple audio-frequency informations can be user's history associated by whole or
Part audio-frequency information.Due to user the concern of a certain things is generally had it is time-bounded, generally most
Nearly associated audio frequency can most reflect user's current matter of concern thing, it is therefore preferred that many
Individual audio-frequency information be only user in the range of a period of time recently (as nearest one week, most in a couple of days
Or current) audio-frequency information associated by history.
Wherein, the 3rd obtain device can adopt various ways obtain with multiple audio-frequency informations in it is every
The corresponding key word of individual audio-frequency information.
For example, whenever the network equipment acquisition audio-frequency information currently associated with user is corresponding
At least one key word, the network equipment just stores at least one key word；3rd obtains device
Directly read relative with each audio-frequency information in the multiple audio-frequency informations associated by user's history
The key word answered.
Again for example, the audio-frequency information that the history that is only stored with the network equipment is obtained；For with
Each audio-frequency information in multiple audio-frequency informations associated by the history of family, the 3rd acquisition device passes through
Semantics recognition is carried out to the audio-frequency information, at least one pass corresponding with the audio-frequency information is obtained
Keyword.
Data analysis set-up carries out data mining analysis to the whole key words for being obtained, obtain with
At least one corresponding keyword set of multiple audio-frequency informations.
Wherein, data mining analysis divide including any for carrying out data mining to mass data
Analysis mode, such as cluster analyses, association analysiss, anomaly analysis.Preferably, the network equipment can
According to different classification (industry type, product type etc.) come to the whole key words for being obtained
Carry out data mining analysis.
It should be noted that each keyword set at least one keyword set be it is logical
Cross carried out whole key words obtained by data mining analysis to gather, and each key word
Set is corresponding with multiple audio-frequency informations, and not corresponding with single audio-frequency information.
Used as a kind of preferred version, data analysis set-up includes cluster analyzing device (not shown),
Cluster analyzing device carries out cluster analyses to the whole key words for being obtained, and obtains and user's history
At least one corresponding keyword set of associated multiple audio-frequency informations.
For example, Fig. 3 is believing with the multiple audio frequency associated by user's history for one example of the present invention
The schematic diagram of the key word corresponding to each audio-frequency information in breath, wherein, audio frequency 1 is corresponding
Key word is key1, key2, key3；The corresponding key word of audio frequency 2 be key1, key3, key4,
key5、key6；The corresponding key word of audio frequency 3 is key3, key5, key7；The correspondence of audio frequency 4
Key word be key1, key5, key6, key8；The corresponding key word of audio frequency 5 be key11,
key12、key13；Cluster analyzing device to Fig. 3 in whole key words carry out cluster analyses,
Cluster result is obtained, the cluster result includes two classes, then two classes are and 5 sounds
2 corresponding keyword sets of frequency information.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any acquisition is closed with user
The implementation of at least one corresponding key word of the audio-frequency information of connection or keyword set,
Should within the scope of the present invention.
Second obtains device 2 according at least one key word or keyword set, obtains and user
Corresponding recommendation information.
Wherein, recommendation information include it is any can to user recommend information, such as advertising message,
News information, game information etc..Preferably, recommendation information is included but is not limited to：To be recommended
It is at least one content web page address information corresponding with content to be recommended, to be recommended multinomial
Recommendation order of content etc..
Wherein, the second acquisition device 2 by by least one key word or keyword set with treat
Resource is recommended to be matched to obtain the recommendation information for matching.
For example, the first acquisition acquisition of device 1 audio-frequency information currently associated with user is corresponding
Key word " mobile phone " and " taking pictures "；Second obtain device 2 by key word " mobile phone " and
" taking pictures " is matched with multiple advertising messages to be recommended, and will be with key word " mobile phone "
" taking pictures " matching degree highest predetermined quantity advertising message is pushed away as corresponding with user
Recommend information.
Again for example, first obtain many associated by nearest one week interior history of the acquisition of device 1 and user
Three corresponding keyword sets of individual audio-frequency information；Second obtains device 2 by three keys
Set of words is matched respectively with multiple advertising messages to be recommended, and will be with three key words
Sets match degree highest predetermined quantity advertising message is used as the recommendation corresponding with user
Breath.
Used as a kind of the second preferred version for obtaining device 2, second obtains device 2 further wraps
Include the 4th acquisition device (not shown).4th obtains device according at least one pass for being obtained
Keyword or keyword set, and at least one key word or each pass in keyword set
The attribute information of keyword, obtains the recommendation information corresponding with user.
Wherein, attribute information includes any related to the attribute of key word and can be used in determination and push away
Recommend the information of information；Preferably, the attribute information of key word is included but is not limited to：
1) number of times that key word occurs in multiple audio frequency.
2) temporal information related to key word.
Preferably, the temporal information related to key word is included but is not limited to：Key word is in audio frequency
Time for occurring recently in information, the audio-frequency information that user participates in or access critical word is located when
Between, the network equipment obtains time of key word, the network equipment and obtains the audio-frequency information of key point
Time etc..
3) weight of key word.
Wherein, weight is used to indicate the significance level of key word.Preferably, can be based on above-mentioned the
1) number of times for occurring in item and the temporal information 2) in item are determining the weight of key word.
It should be noted that above-mentioned attribute information is only for example, rather than limitation of the present invention,
Those skilled in the art will be understood that any related to the attribute of key word and can be used in determining
The information of recommendation information, should be included in the scope of the attribute information of key word of the present invention
It is interior.
Used as an example, first obtains device 1 obtains the audio frequency letter currently associated with user
The corresponding key word of manner of breathing includes：" mobile phone ", " taking pictures ", " pixel ", " Samsung ",
" Fructus Mali pumilae "；4th acquisition device determines that the weight of above-mentioned key word is followed successively by：0.6、0.2、
0.3rd, 0.5,0.2, and determined and above-mentioned Keywords matching degree according to above-mentioned key word and weight
Three advertising messages of highest, and the recommendation order of the plurality of advertising message.
As another example, first obtain device 1 obtain with it is multiple associated by user's history
Two corresponding keyword sets of audio-frequency information：Set1、Set2；For each keyword set
Close, the 4th obtains the key that the number of times occurred in the keyword set is exceeded device predetermined threshold
Word is matched as kernel keyword with resource to be recommended, is obtained and the keyword set
With degree highest advertising message.
Used as another example, first obtains device 1 obtains and the currently associated audio frequency of user
The corresponding key word of information includes：" mobile phone ", " taking pictures ", " pixel ", " Samsung ", " Herba Marsileae Quadrifoliae
Really "；4th acquisition device determines that the number of times that above-mentioned key word occurs is followed successively by：10、1、4、6、
2, then the network equipment select from above-mentioned key word occur number of times exceed threshold value 3 key word
" mobile phone ", " pixel " and " Samsung ", to be matched with resource to be recommended, obtains and user couple
The recommendation information answered.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that it is any according to obtained to
In a few key word or keyword set, and at least one key word or keyword set
Each key word attribute information, obtain the realization side of the recommendation information corresponding with user
Formula, should be included in the scope of the present invention.
Used as the second another kind of preferred version for obtaining device 2, the second acquisition device 2 is further
Device (not shown) is obtained including the 5th.5th obtain device according at least one key word or
Keyword set, and the historical viewings record of user, obtain the recommendation corresponding with user
Breath.
Wherein, historical viewings record includes any note related to the operation of the historical viewings of user
Record, such as the historical search record of user, user record for the housing choice behavior of history recommendation information
Deng.
Used as an example, first obtains device 1 obtains the audio frequency letter currently associated with user
The corresponding key word of manner of breathing includes：" automobile ", " offroad vehicle ", " electromotor ", " bottom
Disk "；5th obtains device determines that user is searching for several recently according to the historical viewings of user record
Money offroad vehicle, the then network equipment is obtained according to the first acquisition device 1 key word and user
Historical viewings record, carry out with resource to be recommended with " offroad vehicle " as kernel keyword
Match somebody with somebody, obtain the recommendation information matched with above-mentioned key word.
As another example, first obtain device 1 obtain with it is multiple associated by user's history
Two corresponding keyword sets of audio-frequency information：Set1、Set2；5th obtain device according to
User's history browses record and determines that user is higher to the degree of concern of the key word in Set2, then net
Network equipment using in advertising message to be recommended with Set2 matching degree highest advertising messages as most
Excellent recommendation information.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any close according at least one
Keyword or keyword set, and the historical viewings record of user, obtain corresponding with user
The implementation of recommendation information, should be included in the scope of the present invention.
It should be noted that above two preferred version can be combined with each other, for example, network sets
It is standby according at least one key word or keyword set for being obtained, and this is at least one crucial
The attribute information of each key word in word or keyword set, and with reference to the historical viewings of user
Record to obtain the recommendation information corresponding with user.
It should be noted that the example above is only that technical scheme is better described, and
Non- limitation of the present invention, it should be appreciated by those skilled in the art that any close according at least one
Keyword or keyword set, obtain the implementation of the recommendation information corresponding with user, all should
Within the scope of the present invention.
Dispensing device 3 sends obtained recommendation information to user equipment, is pushed away with providing a user with
Recommend information.
For example, second the acquisition of device 2 recommendation information corresponding with user, the recommendation information are obtained
Including two advertising messages；Two advertising messages are sent to user and are used by dispensing device 3
User equipment, so that two advertising messages are presented in the user equipment, so as to carry to user
For two advertising messages.
According to the scheme of the present embodiment, audio-frequency information that can be according to associated by with user is obtained
The recommendation information corresponding with user, and the recommendation information for being obtained is supplied to into user, due to
The audio-frequency information that user participated in or accessed may clearly embody the current demand of user, make
The recommendation information that must be obtained based on the grade audio-frequency information can more meet user's request, so as to reality
Show the depth to user's potential demand to excavate, can more accurately provide the user recommendation
Breath, so as to greatly improve user satisfaction；Can be according to the currently associated audio frequency letter of user
Breath, to provide recommendation information in real time for user so that the recommendation information being capable of basis in real time
The currently associated audio-frequency information of user is adjusted, so as to adapt to the change of user's request；Energy
Enough multiple audio-frequency informations according to associated by user's history, as joined in user's a period of time recently
With audio-frequency information providing the user recommendation information so that the recommendation information for being provided
It is more accurate and more targeted.
It should be noted that the present invention can be in the assembly of software and/or software with hardware by reality
Apply, for example, the present invention each device can using special IC (ASIC) or it is any its
He is similar to hardware device to realize.In one embodiment, software program of the invention can lead to
Cross computing device to realize steps described above or function.Similarly, software journey of the invention
Sequence (including related data structure) can be stored in computer readable recording medium storing program for performing, example
Such as, RAM memory, magnetically or optically driver or floppy disc and similar devices.In addition, this
Bright some steps or function can employ hardware to realize, for example, as with processor coordinate from
And perform the circuit of each step or function.
It is obvious to a person skilled in the art that the invention is not restricted to above-mentioned one exemplary embodiment
Details, and without departing from the spirit or essential characteristics of the present invention, can be with it
His concrete form realizes the present invention.Therefore, no matter from the point of view of which point, all should be by embodiment
Regard exemplary as, and be nonrestrictive, the scope of the present invention is by claims
Rather than described above limit, it is intended that by fall claim equivalency implication and
In the range of all changes be included in the present invention.Should not be by any accompanying drawing mark in claim
Note is considered as the claim involved by limiting.Furthermore, it is to be understood that " an including " word is not excluded for other lists
Unit or step, odd number is not excluded for plural number.The multiple units stated in system claims or device
Can also be realized by software or hardware by a unit or device.The first, the second grade word
Pragmatic is not offered as any specific order representing title.
Claims (16)
1. a kind of method for providing recommendation information, wherein, the method is comprised the following steps：
Acquisition at least one key word corresponding with the audio-frequency information associated by user or keyword set
Close；
According at least one key word or keyword set, obtain corresponding with the user
Recommendation information；
The recommendation information is sent to user equipment, to provide the recommendation information to the user.
2. method according to claim 1, wherein, the acquisition and the sound associated by user
The step of at least one corresponding key word of frequency information or keyword set, includes：
Receive from the currently associated audio-frequency information of the user of user equipment；
Semantics recognition is carried out to received audio-frequency information, is obtained corresponding with the audio-frequency information
At least one key word.
3. method according to claim 1, wherein, the acquisition and the sound associated by user
The step of at least one corresponding key word of frequency information or keyword set, includes：
Receive currently associated with user audio-frequency information from user equipment it is corresponding at least one
Individual key word.
4. method according to claim 1, wherein, the acquisition and the sound associated by user
The step of at least one corresponding key word of frequency information or keyword set, includes：
For with the multiple audio-frequency informations associated by user's history, obtain and the plurality of audio-frequency information
In the corresponding key word of each audio-frequency information；
Whole key words to being obtained carry out data mining analysis, obtain and the plurality of audio frequency letter
Corresponding at least one keyword set of manner of breathing.
5. method according to claim 4, wherein, the whole key words to being obtained
Data mining analysis are carried out, at least one key word corresponding with the plurality of audio-frequency information is obtained
The step of set, includes：
Whole key words to being obtained carry out cluster analyses, obtain and the plurality of audio-frequency information phase
Corresponding at least one keyword set.
6. method according to any one of claim 1 to 5, wherein, described in the basis
At least one key word or keyword set, obtain the step of the recommendation information corresponding with the user
Suddenly include：
According at least one key word or keyword set, and at least one key word
Or the attribute information of each key word in keyword set, obtain corresponding with the user pushing away
Recommend information.
7. method according to claim 6, wherein, the attribute information of key word includes following
At least one：
The weight of-key word；
The number of times that-key word occurs in the plurality of audio frequency；
- the temporal information related to key word.
8. method according to any one of claim 1 to 5, wherein, described in the basis
At least one key word or keyword set, obtain the step of the recommendation information corresponding with the user
Suddenly include：
According at least one key word or keyword set, and the historical viewings of the user
Record, obtains the recommendation information corresponding with the user.
9. a kind of device for providing recommendation information, wherein, the device includes following device：
First obtains device, for obtaining at least corresponding with the audio-frequency information associated by user
Individual key word or keyword set；
Second obtains device, for according at least one key word or keyword set, obtaining
The recommendation information corresponding with the user；
Dispensing device, for the recommendation information to be sent to user equipment, to carry to the user
For the recommendation information.
10. device according to claim 9, wherein, the first acquisition device includes：
First receiving device, for receiving from the currently associated audio frequency letter of the user of user equipment
Breath；
Semantic recognition device, for carrying out semantics recognition to received audio-frequency information, obtain with
At least one corresponding key word of the audio-frequency information.
11. devices according to claim 9, wherein, the first acquisition device includes：
Second reception device, for receiving the audio frequency currently associated with user from user equipment
At least one corresponding key word of information.
12. devices according to claim 9, wherein, the first acquisition device includes：
3rd obtain device, for for the multiple audio-frequency informations associated by user's history, obtain
The key word corresponding with each audio-frequency information in the plurality of audio-frequency information；
Data analysis set-up, for carrying out data mining analysis to the whole key words for being obtained, obtains
Obtain at least one keyword set corresponding with the plurality of audio-frequency information.
13. devices according to claim 12, wherein, the data analysis set-up includes：
Cluster analyzing device, for the whole key words for being obtained to be carried out with cluster analyses, obtain with
At least one corresponding keyword set of the plurality of audio-frequency information.
14. devices according to any one of claim 9 to 13, wherein, described second obtains
Obtaining device includes：
4th obtains device, for according at least one key word or keyword set, and
The attribute information of each key word at least one key word or keyword set, obtain with
The corresponding recommendation information of the user.
15. devices according to claim 14, wherein, the attribute information of key word include with
Descend at least one：
The weight of-key word；
The number of times that-key word occurs in the plurality of audio frequency；
- the temporal information related to key word.
16. devices according to any one of claim 9 to 13, wherein, described second obtains
Obtaining device includes：
5th obtains device, for according at least one key word or keyword set, and
The historical viewings record of the user, obtains the recommendation information corresponding with the user.
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| CN201510651093.9A CN106570020A (en) | 2015-10-09 | 2015-10-09 | Method and apparatus used for providing recommended information |
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| CN110888986A (en) * | 2019-12-06 | 2020-03-17 | 北京明略软件系统有限公司 | Information pushing method and device, electronic equipment and computer readable storage medium |
| CN111353836A (en) * | 2018-12-20 | 2020-06-30 | 百度在线网络技术（北京）有限公司 | Commodity recommendation method, device and equipment |
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| CN113127746A (en) * | 2021-05-13 | 2021-07-16 | 心动网络股份有限公司 | Information pushing method based on user chat content analysis and related equipment thereof |
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| CN110888986A (en) * | 2019-12-06 | 2020-03-17 | 北京明略软件系统有限公司 | Information pushing method and device, electronic equipment and computer readable storage medium |
| CN112732869A (en) * | 2020-12-31 | 2021-04-30 | 的卢技术有限公司 | Vehicle-mounted voice information management method and device, computer equipment and storage medium |
| CN112732869B (en) * | 2020-12-31 | 2024-03-19 | 的卢技术有限公司 | Vehicle-mounted voice information management method, device, computer equipment and storage medium |
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Application publication date: 20170419 |