CN110009437A

CN110009437A - Recommended method and device, the device for recommendation

Info

Publication number: CN110009437A
Application number: CN201810011989.4A
Authority: CN
Inventors: 陈辉都
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2018-01-05
Filing date: 2018-01-05
Publication date: 2019-07-12

Abstract

The embodiment of the invention provides a kind of recommended method and device, for the device of recommendation, method therein specifically includes: utilize preset dictionary, determine the corresponding demand word of the expression behavioral data of user；For the preset dictionary for storing preset word, the commercial value of the preset word meets first condition；Recommended is determined according to the demand word；The recommended is provided to the user, or, the access entrance information of the user is sent to the corresponding vendor terminal of the recommended, so that the vendor terminal transmits the recommended by the user terminal of the access entrance information, Xiang Suoshu user.The explanatory of recommended can be improved in the embodiment of the present invention, and can reduce testing cost.

Description

Recommended method and device, the device for recommendation

Technical field

The present invention relates to information technology fields, more particularly to a kind of recommended method and device and one kind for recommending Device.

Background technique

With the rapid development of information technology, the information in network is in explosive growth, greatly enrich user's Daily life, but on the other hand, also make user more be difficult to fast and accurately search out oneself interested information.Therefore, The method of information needed is recommended just to be particularly important to user.

Existing recommended method usually utilizes machine learning model, predicts recommended needed for user；Its In, machine learning model can be trained the behavioral data of user, it is hereby achieved that the behavioral data institute with user is right Reply is as similar recommended.For example, the behavioral data of user shows that user checked commodity 1, then machine learning model can Using will similar with commodity 1 commodity 2 as recommended, and be supplied to user.

However, machine learning model is actually black-box model, the prediction knot of recommended can be mostly just provided Fruit, and the reason of the prediction result can not be provided, therefore, existing recommended method is not for the explanatory strong of recommended.This Degree of belief of the provider for existing recommended method for reducing the recommended is generally required to lead to by sample in practical applications It spends longer test period, existing recommended method is tested, to improve provider for the letter of existing recommended method Ren Du；However, longer test period will expend certain testing cost.

Summary of the invention

In view of the above problems, it proposes the embodiment of the present invention and overcomes the above problem or at least partly in order to provide one kind Recommended can be improved in the recommended method that solves the above problems, recommendation apparatus, the device for recommendation, the embodiment of the present invention It is explanatory, and testing cost can be reduced.

To solve the above-mentioned problems, the embodiment of the invention discloses a kind of recommended methods, comprising:

Using preset dictionary, the corresponding demand word of the expression behavioral data of user is determined；The preset dictionary is for storing The commercial value of preset word, the preset word meets first condition；

Recommended is determined according to the demand word；

The recommended is provided to the user, alternatively, sending institute to the corresponding vendor terminal of the recommended The access entrance information of user is stated, so that the vendor terminal passes through the access entrance information, the user of Xiang Suoshu user Recommended described in terminal transmission.

Optionally, described to utilize preset dictionary, determine the corresponding demand word of the expression behavioral data of user, comprising:

The corresponding text of expression behavioral data of user is matched with the preset word in preset dictionary, if matching at Function, then using the preset word of successful match as the corresponding demand word of the expression behavioral data of user.

It is optionally, described to determine recommended according to the demand word, comprising:

According to the mapping relations between demand word and object key word, the corresponding object key word of the demand word is determined；

According to the corresponding object key word of the demand word, recommended is determined.

Optionally, the corresponding object key word of the demand word is multiple, described according to the corresponding object of the demand word Keyword determines corresponding recommended, comprising:

According to the expression behavioral data of the user, and/or the feature of the user, determine corresponding to the demand word The score of object key word；

According to the score of object key word corresponding to the demand word, from the corresponding object key word of multiple demand words Middle selection target object key word；

By the corresponding object of the target object keyword, as recommended.

Optionally, the expression behavioral data according to the user, determines object key word corresponding to the demand word Score, comprising:

According to appearance information of the object key word corresponding to the demand word in the expression behavioral data of the user, really The score of object key word corresponding to the fixed demand word.

Optionally, the expression behavioral data includes: the expression behavioral data of multiple time cycles, each time cycle Expression behavioral data is corresponding with sub- score；

The expression behavioral data according to the user, determines the score of object key word corresponding to the demand word, Include:

The corresponding sub- score of the expression behavioral data of the multiple time cycle is weighted and averaged, to obtain the need Seek the score of object key word corresponding to word；Wherein, corresponding increase of the weight based on the time of the sub- score and be incremented by.

Optionally, the access entrance information includes: the user communication information by encryption, the method also includes:

In response to the trigger action for the access entrance information, the user communication information by encryption is carried out Decryption；

According to the user communication information after decryption, established between the vendor terminal and the user terminal of the user Transmission channel.

Optionally, the access entrance information is corresponding with failure condition, when meeting failure condition, the access entrance letter Breath failure.

If meeting second condition, recommended is determined according to the demand word；

Wherein, the second condition includes:

The corresponding demand score of the demand word is more than score threshold.

Optionally, the corresponding demand score of the demand word is determined as follows:

The corresponding intention of expression behavioral data for determining user is determined according to the probability and the demand word of the intention The corresponding demand score of the demand word；And/or

According to appearance information of the demand word in the expression behavioral data of user, the corresponding need of the demand word are determined It acquires point.

Optionally, appearance information of the demand word in the expression behavioral data of user includes: institute in preset time period State frequency of occurrence, and/or time of occurrence of the demand word in the expression behavioral data of user.

Optionally, the preset word is obtained as follows:

It determines and launches the corresponding effect data of keyword；

According to the effect data, selection commercial value meets the preset word of first condition from the dispensing keyword.

On the other hand, the embodiment of the invention discloses a kind of recommendation apparatus, comprising:

Demand word determining module determines the corresponding demand word of the expression behavioral data of user for utilizing preset dictionary；Institute Preset dictionary is stated for storing preset word, the commercial value of the preset word meets first condition；

Recommended determining module, for determining recommended according to the demand word；And

Recommended provides module, for providing the recommended to the user, alternatively, to the recommended pair The vendor terminal answered sends the access entrance information of the user, so that the vendor terminal is believed by the access entrance It ceases, the user terminal of Xiang Suoshu user transmits the recommended.

Optionally, the demand word determining module includes:

Matched sub-block, for carrying out the preset word in the corresponding text of expression behavioral data of user and preset dictionary Matching, if successful match, using the preset word of successful match as the corresponding demand word of the expression behavioral data of user.

Optionally, the recommended determining module includes:

Object key word determines submodule, for determining institute according to the mapping relations between demand word and object key word State the corresponding object key word of demand word；And

Recommended determines submodule, for determining recommended according to the corresponding object key word of the demand word.

Optionally, the corresponding object key word of the demand word is multiple, and the recommended determines that submodule includes:

Score determination unit, for determining according to the expression behavioral data of the user, and/or the feature of the user The score of object key word corresponding to the demand word；

Selecting unit, for the score according to object key word corresponding to the demand word, from multiple demand words pair Selection target object key word in the object key word answered；And

Recommended determination unit is used for by the corresponding object of the target object keyword, as recommended.

Optionally, the score determination unit includes:

First score determines subelement, for according to object key word corresponding to the demand word the user expression Appearance information in behavioral data determines the score of object key word corresponding to the demand word.

The score determination unit includes:

Second score determines subelement, for the corresponding sub- score of expression behavioral data to the multiple time cycle into Row weighted average, to obtain the score of object key word corresponding to the demand word；Wherein, the corresponding weight base of the sub- score In the time increase and be incremented by.

Optionally, the access entrance information includes: the user communication information by encryption, described device further include:

Deciphering module, in response to the trigger action for the access entrance information, to the use by encryption Family communication information is decrypted；

Connection establishment module, for the user communication information after foundation decryption, in the vendor terminal and the user User terminal between establish transmission channel.

Optionally, the recommended determining module, if specifically for meeting second condition, it is true according to the demand word Determine recommended；

Wherein, the second condition includes:

The corresponding demand score of the demand word is more than score threshold.

Optionally, described device further include:

First demand score determining module, for determining the corresponding intention of expression behavioral data of user, according to the meaning The probability of figure and the demand word determine the corresponding demand score of the demand word；And/or

Second demand score determining module, for the believing in the expression behavioral data of user according to the demand word Breath, determines the corresponding demand score of the demand word.

Optionally, described device further include:

Effect data determining module launches the corresponding effect data of keyword for determining；

Selecting module, for selecting commercial value to meet first from the dispensing keyword according to the effect data The preset word of condition.

In another aspect, the embodiment of the invention discloses a kind of device for recommendation, include memory and one or The more than one program of person, one of them perhaps more than one program be stored in memory and be configured to by one or It includes the instruction for performing the following operation that more than one processor, which executes the one or more programs:

Recommended is determined according to the demand word；

By the corresponding object of the target object keyword, as recommended.

Optionally, the access entrance information includes: the user communication information by encryption, described device be also configured to Executing the one or more programs by one or more than one processor includes the finger for performing the following operation It enables:

Wherein, the second condition includes:

The corresponding demand score of the demand word is more than score threshold.

Optionally, described device is also configured to execute one or one by one or more than one processor Procedure above includes the instruction for performing the following operation:

It determines and launches the corresponding effect data of keyword；

Another aspect, the embodiment of the invention discloses a kind of machine readable medias, are stored thereon with instruction, when by one or When multiple processors execute, so that device executes recommended method above-mentioned.

The embodiment of the present invention includes following advantages:

In the embodiment of the present invention, the commercial value of the preset word stored in preset dictionary meets first condition, this makes pre- Set the explanatory relatively strong of dictionary；And the corresponding demand word of expression behavioral data that recommended is foundation user obtains, this is needed Ask word that can obtain according to explanatory stronger preset dictionary, therefore the explanatory of recommended can be improved in the embodiment of the present invention. On this basis, provider can be improved for the degree of belief of the suggested design of the embodiment of the present invention in the embodiment of the present invention, therefore can To reduce the test period of the suggested design of the embodiment of the present invention, and then testing cost can be reduced.

Also, the embodiment of the present invention utilizes preset dictionary, determines the corresponding demand word of the expression behavioral data of user, this is needed Word is asked to can reflect the demand of user；Thus, it is possible to which excavation obtains the corresponding demand of expression behavioral data using preset dictionary； Due to the explanatory relatively strong of the preset dictionary and have certain commercial value, therefore the accuracy of demand excavation can be improved, into And the accuracy of recommended can be improved.

Detailed description of the invention

Fig. 1 is a kind of signal of the application environment of recommended method of the invention；

Fig. 2 is a kind of step flow chart of recommended method embodiment of the invention；

Fig. 3 is the step flow chart of another recommended method embodiment of the invention；

Fig. 4 is the step flow chart of another recommended method embodiment of the invention；

Fig. 5 is a kind of structural block diagram of recommendation apparatus embodiment of the invention；

Fig. 6 be a kind of device for recommendation shown according to an exemplary embodiment as terminal when block diagram；And

Fig. 7 be a kind of device for recommendation shown according to an exemplary embodiment as server when block diagram.

Specific embodiment

In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, with reference to the accompanying drawing and specific real Applying mode, the present invention is described in further detail.

The embodiment of the invention provides a kind of suggested design, the program can use preset dictionary, determine the expression of user The corresponding demand word of behavioral data；For the preset dictionary for storing preset word, the commercial value of the preset word meets first Condition；Recommended is determined according to the demand word；And the recommended is provided to the user, alternatively, to the recommendation The corresponding vendor terminal of object sends the access entrance information of the user, so that the vendor terminal passes through the access Access information, Xiang Suoshu user user terminal transmit the recommended.

In the embodiment of the present invention, the commercial value of the preset word stored in preset dictionary meets first condition, and this first Part is used to constrain the commercial value of preset word, for example, the commercial value index of the preset word is within a preset range etc., this makes pre- Set the explanatory relatively strong of dictionary；And the recommended of the embodiment of the present invention is obtained according to explanatory stronger preset dictionary, Therefore the explanatory of recommended can be improved in the embodiment of the present invention.On this basis, provider can be improved in the embodiment of the present invention For the degree of belief of the suggested design of the embodiment of the present invention, therefore the test week of the suggested design of the embodiment of the present invention can be reduced Phase, and then testing cost can be reduced.

According to a kind of embodiment, demand word can be identical or related as preset word, for example, being stored in preset dictionary pre- Set word " buying car ", the expression behavioral data of user include: " I thinks buying car ", " I wants buying car ", " I will remove buying car tomorrow " or " I removes buying car now " etc., therefore can determine that the corresponding demand word of the expression behavioral data of user is " buying car ", due to demand word It is identical as preset word, therefore the explanatory of recommended corresponding to demand word can be enhanced, and provider can be improved for this hair The degree of belief of the suggested design of bright embodiment；The test period that the suggested design of the embodiment of the present invention may further be reduced, into And testing cost can be reduced.

In the embodiment of the present invention, recommended can refer to the object that needs are recommended, and object, which can refer in objective world, to be existed The mapping of the entities in computer logic such as people, thing, object.Optionally, the object may include: object, personage, scenery, Computer resource etc.；Wherein, object may include: physical item or virtual objects, and the example of physical item may include: Dress ornament, household object, fitness equipment etc., the example of virtual objects may include: game money etc.；The personage may include: star, make Family etc., scenery can be building etc.；Computer resource may include: network information resource, computer's software resource (as using journey Sequence etc.) etc., network information resource refers in the form of e-sourcing data, by diversified forms such as text, image, sound, animations Information be stored in the medium of the non-printing matter such as light, magnetic, issued, transmitted by network using computer, store it is each The summation of category information resource.It is appreciated that the embodiment of the present invention is without restriction for specific recommended.

In an embodiment of the present invention, the recommended directly can be provided to the user.It specifically, can be with By arbitrarily touching up to channel, the recommended is provided a user.Above-mentioned touching up to channel may include: phone, short message, i.e. When communication or UI (user interface, User Interface) etc..For example, the embodiment of the present invention can be applied to website and/or In the application environment of APP (application program, Application), these websites and/or APP can provide a user institute by UI State recommended.

Recommended method provided in an embodiment of the present invention can be applied in application environment shown in FIG. 1, wherein server 100, Vendor terminal 200 and user terminal 300 are located in wired or wireless network, pass through the wired or wireless network, server 100 Data interaction is carried out with vendor terminal 200, alternatively, server 100 and user terminal 300 carry out data interaction.

Optionally, supplier can be used for providing the product in certain field and/or service, it is assumed that take out product and/or service As for object, then vendor terminal 200 can provide object set to server 100, so that server 100 is from object set Obtain recommended.

Server 100 can recommended method through the embodiment of the present invention, the expression behavior generated according to user terminal 300 Data determine recommended, and provide the recommended to user terminal 300.The recommended can be corresponding for demand word Object, demand word can reflect the demand of user, for example, demand word is " buying car ", then the corresponding object of demand word can be with For the vehicle of certain brand, such as " benz ", " BMW ".

In another embodiment of the invention, the use can be sent to the corresponding vendor terminal of the recommended The access entrance information at family, so that the vendor terminal passes through the access entrance information, the user terminal of Xiang Suoshu user The recommended is transmitted, and then passes through the vendor terminal and is pushed away described in the connection established, the transmission of Xiang Suoshu user terminal Recommend object.

Optionally, the access entrance information may include: the user communication information by encryption.Above-mentioned user communication letter Breath can include but is not limited to: telephone number, short message, E-mail address, instant messaging number etc. have the information of communication function.

Optionally, the access entrance information includes: the user communication information by encryption, the method for the embodiment of the present invention It can also include: in response to the trigger action for the access entrance information, to the user communication information by encryption It is decrypted；According to the user communication information after decryption, built between the vendor terminal and the user terminal of the user Vertical transmission channel.

It should be noted that the transmission channel between vendor terminal and user terminal can wrap in the embodiment of the present invention It includes: network channel, short message channel or telephone channel etc..By taking telephone channel as an example, encrypted user communication information can be with For telephone number, the instant messaging number etc. by encryption, such as " ABC " can be right if vendor terminal dials " ABC " " ABC " is decrypted, and with the telephone number after being decrypted, such as " 138****** ", and initiates to the telephone number after decryption Calling.

In the embodiment of the present invention, " in response to the trigger action for the access entrance information, to the process encryption User communication information is decrypted；And/or according to the user communication information after decryption, in the vendor terminal and the use Transmission channel is established between the user terminal at family " corresponding executing subject can be server 100, or channel service Device.Channel server is for establishing transmission channel, and by taking short message channel as an example, which may include: short message net Pass, Short Message Center etc.；By taking telephone channel as an example, which may include: relaying computer room or network operator Computer room (computer room, the computer room of connection operator or the computer room of telecom operators of such as mobile operator)；It is with network channel Example, which can be Website server or the server of application program etc..

In practical applications, server 100 can provide user communication information before encrypting and be passed through to Channel server Mapping relations between the user communication information of encryption, so that Channel server passes through encryption according to the mapping relations, to described User communication information be decrypted, and according to the user communication information after decryption, in the vendor terminal and the user User terminal between establish transmission channel.

It should be noted that the embodiment of the present invention sends the user's to the corresponding vendor terminal of the recommended Access entrance information, can specifically include: the corresponding vendor terminal of Xiang Suoshu recommended sends one or more use The access entrance information at family, that is, the single transmission for the access information that can access or Batch sending.It is used in addition, sending While the access entrance information at family, recommended and/or demand word can also be sent, so that vendor terminal knows user's Recommended needed for demand or user, and then vendor terminal can be made to transmit the information of recommended to user.

In a kind of application example of the invention, it is assumed that for the expression behavioral data of user A, obtained demand word is " buying car ", and the recommended obtained according to the demand word is " benz ", therefore can be to " benz " corresponding vendor terminal hair Send the user communication information (such as telephone number) by encryption of user A；Assuming that supplier is sale of automobile service station, then supply The terminal that quotient's terminal can be possessed by the employee in sale of automobile service station, therefore the employee in sale of automobile service station can pass through touching User communication information of the hair by encryption, to the relevant information of user A transmission " benz ".

To sum up, what is sent to the corresponding vendor terminal of the recommended due to the embodiment of the present invention is by encryption User communication information, therefore the leakage of user communication information can be avoided to a certain extent, therefore can preferably protect user Privacy.

It is appreciated that the above-mentioned user communication information by encryption is intended only as the example of access entrance information, in fact, The access entrance information that can arbitrarily play the role of transmitting the recommended to the user terminal of the user is at this In the protection scope of the access entrance information of inventive embodiments, for example, the access entrance information can also include: to pass for establishing The link etc. in defeated channel, the embodiment of the present invention are without restriction for specific access entrance information.

Recommended method provided in an embodiment of the present invention can be applied to each application scenarios in each field, and above-mentioned application scenarios can With include but is not limited to: financial air control scene, insurance recommend scene, education scene, commending contents scene, crowd recognition scene, Electric business recommends scene etc..

Wherein, financial air control scene can identify the demand of user, and for vertical mesh such as specific people, industry, commercial circles Mark is deep ploughed, and corresponding risk point and air control strategy are established；For example, the consumption for university student is borrowed, mainly for university stranger The feature of group, for the financing assurance of agricultural tool industry, for the credit etc. of wholesale market commercial circle.

Insurance recommends scene that can identify the demand of user, and for the feature of user (such as physical condition, Income situation, Age etc.), recommend suitable insurance products to it.

Education scene can identify the demand of user, and be directed to the feature of user, recommend suitable educational resource to it.Such as The user for having child to family recommends the information of juvenile's Expert English language training by qualified teachers, or recommends educational information to the user of teaching profession Deng.

Commending contents scene can identify the demand of user, and recommend suitable content to it.Above content may include But it is not limited to: news, article, model etc..

Crowd recognition scene can identify the demand of user, and determine the corresponding group's label of user.For example, above-mentioned group Label may include: purchasing power label, interest tags etc..

Electric business recommends scene that can identify the demand of user, and recommends the corresponding commodity of the demand to it.For example, user Demand is " buying car ", then can recommend the vehicle of certain brand to it；For another example, the demand of user is " dumbbell ", then can recommend to it The dumbbell of certain brand.

Embodiment of the method

Referring to Fig. 2, a kind of step flow chart of recommended method embodiment of the invention is shown, can specifically include as follows Step:

Step 201, using preset dictionary, determine the corresponding demand word of the expression behavioral data of user；The preset dictionary For storing preset word, the commercial value of the preset word can meet first condition；

Step 202 determines recommended according to the demand word；

Step 203, Xiang Suoshu user provide the recommended, alternatively, whole to the corresponding supplier of the recommended End sends the access entrance information of the user so that the vendor terminal by the access entrance information, to the use The user terminal at family transmits the recommended.

In an embodiment of the present invention, preset word can be provided by supplier.For example, supplier can be by commercial value Higher dispensing keyword is as preset word, and in such cases, above-mentioned first condition may include: the business valence for launching keyword Being worth score is more than score threshold, wherein commercial value score can be determined by ballot mode, the embodiment of the present invention is for business The specific method of determination for being worth score is without restriction.

In another embodiment of the invention, preset word can be obtained automatically, specifically, can be obtained as follows It takes the preset word: determining and launch the corresponding effect data of keyword；According to the effect data, from the dispensing keyword Selection commercial value meets the preset word of first condition.

Wherein, said effect data, which can be used for characterizing, launches the corresponding dispensing effect of keyword.

According to a kind of embodiment, said effect data may include: click data, conversion data etc., above-mentioned click data It can refer to that user clicks and launch the corresponding recommended of keyword, above-mentioned conversion data can be used to reflect that dispensing keyword is corresponding Recommended to the index of product sales situation influence degree, be primarily referred to as being influenced by recommended and occur purchase, registration or The data of information requirement behavior.

According to another embodiment, said effect data may include: clicking rate, which can be corresponding for keyword Recommended hits and show several ratio.Alternatively, said effect data may include: conversion ratio, which can Think the ratio for being influenced and being occurred purchase, the turn over number of registration or information requirement behavior and hits by recommended.Certainly, originally Inventive embodiments are without restriction for specific effect data.

The embodiment of the present invention can select commercial value to meet the according to the effect data from the dispensing keyword The preset word of one condition, for example, it is more than first threshold that above-mentioned first condition, which may include: clicking rate, and/or, conversion ratio is more than Second threshold etc..

It is appreciated that above-mentioned commercial value score, clicking rate or conversion ratio are intended only as launching the business valence of keyword It is worth the example of index, in fact, those skilled in the art can be according to practical application request, using any quotient for launching keyword Industry value index, sales volume, profit etc. as launched recommended corresponding to keyword, the embodiment of the present invention is for specific quotient Industry value index is without restriction.Correspondingly, the first condition of the embodiment of the present invention may include: the commercial value of the preset word Within a preset range etc., the embodiment of the present invention is without restriction for specific first condition for index.Pass through commercial value index It can exclude do not have commercial value index or the lower dispensing keyword of commercial value, such as " weather ".

In the embodiment of the present invention, the expression behavioral data of user can refer to that user passes through voice, keyboard, picture, video etc. The corresponding data of expression behavior that mode generates, above-mentioned expression behavioral data can include but is not limited to: search behavior data are chatted Its behavioral data, information publication behavioral data (being such as posted by, microblogging behavior), information comment on behavioral data (such as circle of friends Comment behavior etc.) etc., it will be understood that the embodiment of the present invention is without restriction for specifically expressing behavioral data.

The embodiment of the present invention utilizes preset dictionary, determines the corresponding demand word of the expression behavioral data of user, the demand word It can reflect the demand of user；Thus, it is possible to which excavation obtains the corresponding demand of expression behavioral data using preset dictionary.

In an alternative embodiment of the invention, above-mentioned steps 201 utilize preset dictionary, determine the expression behavior of user The process of the corresponding demand word of data, may include: will be in the corresponding text of expression behavioral data of user and preset dictionary Preset word is matched, if successful match, using the preset word of successful match as the corresponding need of expression behavioral data of user Seek word.

In practical applications, the expression behavioral data of user can be the modes such as text, voice, picture, video, the present invention Non-textual expression behavioral data can be converted to text by embodiment, for example, being converted speech by speech recognition technology Text, alternatively, picture or the corresponding metadata of video are obtained, as corresponding text etc..

In the embodiment of the present invention, the corresponding text of expression behavioral data and preset word successful match may include: expression row It is identical as preset word for the corresponding text of data, or the corresponding text of expression behavioral data is similar to preset word etc..Optionally, The expression corresponding text of behavioral data and corresponding first term vector of preset word and the second term vector can be obtained respectively, and By Euclidean distance isometry method, the similarity between the first term vector and the second term vector is calculated, and is more than in similarity In the case where similarity threshold, determine that the corresponding text of expression behavioral data is similar to preset word.

In the embodiment of the present invention, a kind of demand can correspond to one or more preset word.For example, preset dictionary can be deposited The corresponding preset word of " buying car " demand of storage: " buying car ", " benz ", " BMW ", " masses ", " Sagitar ", " seeing on way " etc., it is assumed that expression Behavioral data is chatting behavior data, the corresponding text of expression behavioral data include: " I thinks buying car ", " liking running quickly ", " Like BMW " etc., then it can be based on matching, determine the corresponding following demand word of the expression behavioral data of user: " buying car " " runs quickly Speed ", " BMW ", these demand words can reflect the buying car demand of user.

Step 202 determines recommended according to the demand word, can specifically include: if meeting second condition, foundation The demand word determines recommended.

Second condition can be to determine the corresponding trigger condition of recommended according to the demand word.Those skilled in the art Above-mentioned second condition can be determined according to practical application request.

Optionally, it is more than score threshold that the second condition, which may include: the corresponding demand score of the demand word,.Its In, the demand score can be used for characterizing the intensity of demand corresponding to demand word, can according to it is a kind of or it is multiple because Element obtains.

The embodiment of the present invention can provide the following method of determination for determining the corresponding demand score of the demand word:

Method of determination 1, the corresponding intention of expression behavioral data for determining user, probability and the need according to the intention Word is sought, determines the corresponding demand score of the demand word；And/or

Method of determination 2, the appearance information according to the demand word in the expression behavioral data of user, determine the demand The corresponding demand score of word.

For method of determination 1, can the expression behavioral data to user carry out intention analysis, analyzed to obtain as being intended to As a result intention, then the probability according to matching degree and the intention between the intention and demand word, determines the demand word Corresponding demand score.

In practical applications, it can determine user's by semantic analysis (such as syntactic analysis), intent classifier mode Express the corresponding intention of behavioral data.Also, the embodiment of the present invention can also determine the probability of intention, namely expression behavioral data Belong to the probability of the intention, for example, intent classifier can use machine learning method, determines that expression behavioral data belongs to certain meaning The probability of figure, it will be understood that specific method of determination corresponding for the probability for being intended to and being intended to of the embodiment of the present invention is not limited System.

Probability and the demand word of the embodiment of the present invention according to the intention, determine that the corresponding demand of the demand word obtains Point process may include: matching degree between the determining intention and demand word, and the probability according to the matching degree and the intention, Determine the corresponding demand score of the demand word.Specifically, if the matching degree be more than matching degree threshold value, it is believed that the intention with The demand of demand word reflection is consistent, therefore can be using the probability of the intention as the determination basis of demand score, for example, can Directly by the probability as demand score.If the matching degree is less than matching degree threshold value, it is believed that the intention and demand word The demand of reflection is inconsistent, therefore not using the probability of the intention as the determination basis of demand score.

In a kind of application example of the invention, the expression behavioral data " I thinks buying car " of user, " I wants buying car ", " I Tomorrow removes buying car ", " I removes buying car now " etc. belong to the probability of " buying car " intention and be respectively as follows: 50%, 60%, 90%, 95%, because It is as follows that this can respectively obtain corresponding demand score: 50%, 60%, 90%, 95%.Assuming that score threshold is 80%, therefore The operation of " determining recommended according to the demand word " can be triggered.

For method of determination 2, appearance information of the demand word in the expression behavioral data of user may include: default Frequency of occurrence or time of occurrence etc. of the demand word in the expression behavioral data of user in period.Wherein, when presetting Between the length of section can be determined according to the corresponding demand of demand word, for example, the duration of " buying car " demand is usually longer, therefore, The length of preset time period corresponding to " buying car " demand can be between 6 months~12 months；For another example, " buy toothpaste " it is lasting when Between usually it is shorter, therefore, the length of preset time period corresponding to " buying toothpaste " can be between 24 hours~48 hours.It can manage Solution, those skilled in the art can the corresponding demand of word according to demand, determine the length of preset time period, the embodiment of the present invention pair It is without restriction in the length of preset time period.

According to a kind of embodiment, method of determination 2 determines that the process of the corresponding demand score of the demand word may include: pair Frequency of occurrence in preset time period is standardized, to obtain corresponding demand score, alternatively, directly will be in preset time period Frequency of occurrence as demand score etc..The standardization (normalization) of data is to be allowed to fall by data bi-directional scaling Enter a small specific sections.It is often used in the processing of the index of certain comparisons and evaluation, removes the unit limitation of data, Nondimensional pure values are translated into, is able to carry out convenient for the index of not commensurate or magnitude and compares and weight.Wherein most allusion quotation Type be exactly data normalized, i.e., data are uniformly mapped on [0,1] section.It is appreciated that the embodiment of the present invention The detailed process of the corresponding demand score of the demand word is without restriction to be determined for method of determination 2.

In an alternative embodiment of the invention, it is assumed that demand word " buying car ", " benz ", " BMW " etc. " buying car " demand The frequency of occurrence of corresponding demand word within a preset period of time is more than frequency threshold value, it may be considered that meeting second condition, therefore The operation of " determining recommended according to the demand word " can be triggered.

According to another embodiment, method of determination 2 determines that the process of the corresponding demand score of the demand word may include: Preset time period is divided into period some time: (n is the positive integer greater than 1 to T1, T2 ... Tn, and the length of time cycle can be with It is 24 hours etc.), which can be corresponding with time of occurrence, determine according to the time of occurrence and go out occurrence in the time cycle The corresponding weight of number, and according to the corresponding weight of frequency of occurrence in the time cycle, frequency of occurrence in the time cycle is carried out Weighting, most obtains corresponding demand score.Optionally, time cycle corresponding time of occurrence is more late, then goes out in the time cycle The corresponding weight of occurrence number is bigger.

It is appreciated that above-mentioned method of determination 1 is to determine showing for the corresponding demand score of demand word with method of determination 2 Example, those skilled in the art can be according to practical application request, using any of the corresponding demand score of the determination demand word Process, for example, can be using any or combination of the method for determination 1 into method of determination 2, alternatively, can also be using determination On the basis of mode 1 and/or method of determination 2, the position feature of user is considered, specifically, can determine the position feature and be somebody's turn to do The degree of association between demand word, the demand score obtained according to the degree of association to method of determination 1 and/or method of determination 2 are adjusted Whole, above-mentioned adjustment may include: weighting/drop power etc., for example, demand word is " having a meal ", the position feature of user in shopping centre or The distance of person's method of determination 1 and/or method of determination 2 apart from restaurant is no more than distance threshold, therefore is believed that the position of user is special Sign can reflect " having a meal " demand, therefore the demand score that can be obtained to method of determination 1 and/or method of determination 2 is weighted.On Stating weighting can be used for score of increasing demand, for example, can by demand score the first weight corresponding with the position feature of user into Row is multiplied；Above-mentioned drop power can be used for reducing demand score, for example, can be by demand score corresponding with the position feature of user the Two weights are multiplied；First weight can be greater than 1, and the second weight can be less than 1.It is appreciated that the embodiment of the present invention for Determine that the detailed process of the corresponding demand score of the demand word is without restriction.

In step 202, determine that the process of recommended may include: that acquisition matches with demand word according to the demand word Object, as recommended.Optionally, the object to match with demand word can be originated from the object set that supplier provides, The object set may include the information of object, such as object key word.For example, demand word is " buying car ", then recommended can be with For the vehicle of certain brand；For another example, demand word is " dumbbell ", then recommended can be the dumbbell of certain brand.

In an alternative embodiment of the invention, the step 202 determines the mistake of recommended according to the demand word Journey may include: to determine the corresponding object key of the demand word according to the mapping relations between demand word and object key word Word；According to the corresponding object key word of the demand word, recommended is determined.

According to a kind of embodiment, demand word can be the classifier directly related with demand, and such as " buying car ", " is protected " dumbbell " Danger ", " Expert English language training by qualified teachers " etc., the embodiment of the present invention can be directed to category word, determine its corresponding object key word, and establishing need to Seek the mapping relations between word and object key word.For example, " buying car " corresponding object key word can be to appoint as classifier The keyword of the vehicle for brand of anticipating, such as " benz ", " BMW ", " masses ", " Sagitar ", " seeing on way ".For another example, as classifier, " English The corresponding object key word of language training " can be the keyword of any Expert English language training by qualified teachers mechanism, such as " English inspires confidence in ", " Cambridge ", " Wall Street " etc..To sum up, the embodiment of the present invention can carry out demand word by the mapping relations between demand word and object key word Extension, it is hereby achieved that rich and multifarious object key word；That is, the need that above-mentioned extension can levy demand vocabulary It asks and is refined and embodied, and more object key words can be recalled, therefore recommendation pair can be improved in the embodiment of the present invention The recall rate of elephant.

In an embodiment of the present invention, the corresponding object key word of demand word is one, then can be directly right by this As the corresponding object of keyword is as recommended.

In an embodiment of the present invention, the corresponding object key word of the demand word is multiple, described in the foundation The corresponding object key word of demand word, determines the process of corresponding recommended, may include:

By the corresponding object of the target object keyword, as recommended.

In an alternative embodiment of the invention, the above-mentioned expression behavioral data according to the user, determines the need The process for seeking the score of object key word corresponding to word may include: according to object key word corresponding to the demand word in institute The appearance information in the expression behavioral data of user is stated, determines the score of object key word corresponding to the demand word.Object closes Appearance information of the keyword in the expression behavioral data of the user can specifically include: the object key word in the time cycle Frequency of occurrence or time of occurrence in the expression behavioral data of user etc., it is determined here that object corresponding to the demand word The process of the score of keyword, similar with the determination process of aforementioned method of determination 2, and therefore not to repeat here, cross-referenced.

In another alternative embodiment of the invention, the expression behavioral data may include: multiple time cycles Behavioral data is expressed, the expression behavioral data of each time cycle can be corresponding with sub- score；Wherein it is possible to according to each time The expression behavioral data in period, and/or the feature of the user, determine the sub- score.In practical applications, above-mentioned sub It point may include: the corresponding sub- score of history of history expression behavioral data and online expression behavioral data is corresponding real-time sub obtains Point, the sub- score of history can be stored, for next weighted average.

The then expression behavioral data according to the user, determines the score of object key word corresponding to the demand word Process, may include: to be weighted and averaged to the corresponding sub- score of the expression behavioral data of the multiple time cycle, with To the score of object key word corresponding to the demand word；Wherein, corresponding increasing of the weight based on the time of the sub- score Add and is incremented by.

In the embodiment of the present invention, weighted mean method is the averaging method including weight calculation, and the sub- score is corresponding Weight can have time Decay Rate, and specifically, sub- score corresponds to that the time is more late, then the corresponding weight of sub- score is bigger；Alternatively, Sub- score corresponds to that the time is more early, then the corresponding weight of sub- score is smaller.

In the embodiment of the present invention, the feature of user can be used for indicating the unique feature or population characteristic of user, thus User can be determined for the tendentiousness of specific object key word corresponding to demand word according to the feature of user.

In an alternative embodiment of the invention, features described above can specifically include at least one of following feature: User property feature, content-preference feature and population characteristic.Wherein, above-mentioned user property feature may include: relatively stable Static attribute feature, such as age of user, gender, region, educational background, commercial circle, occupation, marriage, consumption grade.

Relative to the relative stability of above-mentioned user property feature, content-preference feature usually has dynamic, can be with Change with continually changing user behavior.In an alternative embodiment of the invention, the content-preference feature is specific It may include: preference profiles of the user for object.Wherein, user can be as user be for right for the preference profiles of object (browsing behavior, collection behavior, saves in behavior, concern behavior, housing choice behavior and evaluation behavior search behavior for the behavior of elephant It is at least one) and change.The example of object may include: vehicle, application program, Expert English language training by qualified teachers structure etc..

Above-mentioned population characteristic can be used for characterizing the feature of group locating for user, as group, user unit one belongs to feature or The feature etc. of circle of friends where person user.

In a kind of application example of the invention, it is assumed that user has " buying car " demand within a preset period of time, at some The frequency of occurrence of " benz " and " BMW " is respectively 5 times and 10 times in time cycle, and combines unit, age and the friend of user The vehicle that friends open, can determine that " benz " and " BMW " corresponding sub- score within the time cycle is respectively 10 points and 12 points. Certainly, the embodiment of the present invention for according to the user expression behavioral data, and/or the user feature, determine described in The detailed process of the score of object key word corresponding to demand word is without restriction.

The mistake of selection target object key word from the corresponding object key word of multiple demand words of the embodiment of the present invention Journey may include: the score according to object key word corresponding to the demand word, close to the corresponding object of multiple demand words Keyword is ranked up, and according to ranking results, an object key word of highest scoring is selected, as target object keyword.

In an alternative embodiment of the invention, mesh is being selected from the corresponding object key word of multiple demand words During marking object key word, it is also contemplated that object key word corresponds to the quality score of impression information, which can To include: advertisement etc., in practical applications, the quality score of the score of object key word and impression information can be melted It closes, and according to fusion results, the selection target object key word from multiple demand words corresponding object key word.Assuming that " benz " and " BMW " corresponding sub- score within the time cycle is respectively 10 points and 12 points；On this basis, it is assumed that user It is preferable for the feedback of the advertisement 1 of " benz ", therefore the quality score of the advertisement 1 of " benz " is 2, and the matter of the advertisement 2 of " BMW " It measures and is divided into 1, therefore quality score and score can be merged, finally obtain " benz " and " BMW " corresponding fusion results Respectively 20 points and 12 points, it is possible thereby to select " to run quickly " as target object keyword.

In another alternative embodiment of the invention, the recommended of the embodiment of the present invention may include: the first recommendation Object and the second recommended, in the case where step 202 determines the first recommended, available and described first recommendation pair As having the second recommended of Matching Relation.Those skilled in the art can determine above-mentioned collocation according to practical application request Relationship, for example, above-mentioned Matching Relation can refer to that collocation uses relationship or collocation displaying relationship, in practical applications, Ke Yijian Matching Relation between vertical first object and the second object, it is possible thereby to meet the collocation demand of user.

For example, the first recommended can be the first dress ornament, the second recommended can be to be collocated with each other with the first dress ornament The second dress ornament.For another example, the first recommended can occupy object for first hand, and the second recommended can be and the first household object phase The the second household object mutually arranged in pairs or groups, such as the first household object are desk, and the second household object is tablecloth, desk lamp etc..For another example, the first recommendation pair As that can be the first fitness equipment, the second recommended can be the second fitness equipment being collocated with each other with the first fitness equipment, First fitness equipment can be dumbbell, and the second fitness equipment can be ab lounge etc..

In step 203, the corresponding impression information of recommended can be determined, and provide the recommended to the user Corresponding impression information, the impression information may include advertisement, the advertisement can by the modes such as text, picture or video into Row is shown.

The embodiment of the present invention can provide a user recommended by arbitrarily touching up to channel.Above-mentioned touching can up to channel To include but is not limited to: phone, short message, instant messaging or UI etc., for example, can be shown by pop-up mode to user Corresponding impression information of recommended etc..

In step 203, the corresponding vendor terminal of Xiang Suoshu recommended sends the access entrance information of the user, tool Body may include: the access entrance letter that one or more users are sent to the corresponding vendor terminal of the recommended Breath, that is, the single transmission for the access information that can access or Batch sending.It as an example, can be to supplier Terminal send recommendation information table, the recommendation information table may include: recommended and by encryption user communication information or Person, recommended, demand word and user communication information by encrypting etc..

Optionally, the access entrance information can be corresponding with failure condition, when meeting failure condition, it is described access into Message breath failure.The failure condition can be characterized by the time, for example, the failure condition can be with are as follows: lose after deadline Effect.For example, the difference between the deadline and the sending time of the access entrance information can indicate the access entrance information Effective time length, the effective time length can be preset value, which can be 5 minutes, 10 minutes etc. shorter Time value, or 24 hours, 48 hours or 72 hours longer time values.

In an alternative embodiment of the invention, the duration that demand can be corresponded to according to recommended determines effectively Time span.For example, the duration of " buying car " demand is usually longer, and therefore, if recommended matches with " buying car " demand, Then the effective time length can also be longer.For another example, the duration for demand of " buying toothpaste " is usually shorter, therefore, if recommending pair As matching with " buying toothpaste " demand, then the effective time length can also be shorter.

In another alternative embodiment of the invention, which can correspond to continuing for demand according to recommended Time and user generate at the beginning of recommended corresponds to demand for the first time and determine；It specifically, can be according to the time started With the duration, the deadline is determined, for example, being added to the time started with the duration, to obtain this section The only time.It is appreciated that those skilled in the art can determine the deadline according to practical application request, the application is implemented Example is without restriction for specific deadline.

To sum up, the commercial value of the recommended method of the embodiment of the present invention, the preset word stored in preset dictionary meets first Condition, this makes the explanatory relatively strong of preset dictionary；And recommended is the corresponding demand of expression behavioral data according to user What word obtained, which can obtain according to explanatory stronger preset dictionary, therefore recommendation can be improved in the embodiment of the present invention Object it is explanatory.On this basis, provider can be improved for the suggested design of the embodiment of the present invention in the embodiment of the present invention Degree of belief, therefore the test period of the suggested design of the embodiment of the present invention can be reduced, and then testing cost can be reduced.

Referring to Fig. 3, show the step flow chart of another recommended method embodiment of the invention, can specifically include as Lower step:

Step 301, the preset dictionary of building；

For the preset dictionary for storing preset word, the commercial value of the preset word can meet first condition.

In practical applications, it can be directed to the expression behavioral data of user, according to semantic analysis technology answering in certain field With the accumulation of data and industry mode, construct explanatory relatively strong, user and be intended to more apparent commercial value dictionary --- it is preset Dictionary.

Step 302, using preset dictionary, determine the corresponding demand word of the expression behavioral data of user；

Step 303 determines the corresponding demand score of the demand word；

The embodiment of the present invention determines that the process of the corresponding demand score of the demand word may include:

Step 304 judges whether the demand score is more than score threshold, if so, thening follow the steps 305, otherwise executes Step 307；

Step 305 determines recommended according to the demand word；

Specifically, the need can be determined according to the expression behavioral data of the user, and/or the feature of the user Seek the score of object key word corresponding to word；According to the score of object key word corresponding to the demand word, from multiple need Seek selection target object key word in the corresponding object key word of word；By the corresponding object of the target object keyword, as Recommended.

Step 306, Xiang Suoshu user provide the recommended；

Step 307 expresses behavioral data, and/or the feature of the user according to the user, determines the demand The score of object key word corresponding to word, and carried out the score as the corresponding sub- score of history of history expression behavioral data Storage.

It should be noted that the sub- score of history that step 307 obtains, which can be used as, determines the demand word institute in step 305 The foundation of the score of corresponding objects keyword.Specifically, the expression behavioral data may include: the expression of multiple time cycles The expression behavioral data of behavioral data, each time cycle can be corresponding with sub- score；The then expression according to the user Behavioral data determines the process of the score of object key word corresponding to the demand word, may include: to the multiple week time The corresponding sub- score of the expression behavioral data of phase is weighted and averaged, to obtain obtaining for object key word corresponding to the demand word Point；Wherein, corresponding increase of the weight based on the time of the sub- score and be incremented by.

In addition, the embodiment of the present invention can by the mapping relations between demand word and object key word, to demand word into Row extension, it is hereby achieved that rich and multifarious object key word；That is, what above-mentioned extension can levy demand vocabulary Demand is refined and is embodied, and can recall more object key words, therefore recommendation can be improved in the embodiment of the present invention The range of object, namely the recall rate of recommended can be improved.

Referring to Fig. 4, a kind of step flow chart of recommended method embodiment of the invention is shown, can specifically include as follows Step:

Step 401, using preset dictionary, determine the corresponding demand word of the expression behavioral data of user；The preset dictionary For storing preset word, the commercial value of the preset word can meet first condition；

Step 402 determines recommended according to the demand word；

Step 403, the corresponding vendor terminal of Xiang Suoshu recommended send the access entrance information of the user, so that The vendor terminal transmits the recommended by the user terminal of the access entrance information, Xiang Suoshu user；It is described Access entrance information may include: the user communication information by encryption；

Step 404, in response to the trigger action for the access entrance information, to the user communication by encryption Information is decrypted；

User communication information after step 405, foundation decryption, in the user terminal of the vendor terminal and the user Between establish transmission channel.

In the embodiment of the present invention, step 404 and/or the corresponding executing subject of step 405 can be server 100, can also Think Channel server.

In practical applications, server 100 can save user communication information before encrypting and the user by encryption is led to The mapping relations between information are interrogated, which can be used as " the user communication information by encryption is decrypted " Foundation.

For example, server 100 can according to the mapping relations, execute step 404, and to Channel server send decryption after User communication information so that Channel server according to decryption after user communication information, the vendor terminal with it is described Transmission channel is established between the user terminal of user.

For another example, server 100 can send user communication information before encrypting and the use by encryption to Channel server Mapping relations between the communication information of family, so that Channel server is according to the mapping relations, it is logical to the user by encryption News information is decrypted, and according to the user communication information after decryption, whole in the user of the vendor terminal and the user Transmission channel is established between end.

To sum up, the recommended method of the embodiment of the present invention, what the corresponding vendor terminal of Xiang Suoshu recommended was sent be through The user communication information of encryption is crossed, therefore the leakage of user communication information can be avoided to a certain extent, therefore can be preferably Protect privacy of user.

It should be noted that for simple description, therefore, it is stated as a series of movement is dynamic for embodiment of the method It combines, but those skilled in the art should understand that, the embodiment of the present invention is not by the limit of described athletic performance sequence System, because according to an embodiment of the present invention, some steps may be performed in other sequences or simultaneously.Secondly, art technology Personnel also should be aware of, and the embodiments described in the specification are all preferred embodiments, and related athletic performance is simultaneously different It surely is necessary to the embodiment of the present invention.

Installation practice

Referring to Fig. 5, a kind of structural block diagram of recommendation apparatus embodiment of the invention is shown, can specifically include:

Demand word determining module 501 determines the corresponding demand of expression behavioral data of user for utilizing preset dictionary Word；For the preset dictionary for storing preset word, the commercial value of the preset word meets first condition；

Recommended determining module 502, for determining recommended according to the demand word；And

Recommended provides module 503, for providing the recommended to the user, alternatively, to the recommendation pair As corresponding vendor terminal sends the access entrance information of the user so that the vendor terminal by it is described access into Message ceases, the user terminal of Xiang Suoshu user transmits the recommended.

Optionally, the demand word determining module 501 may include:

Optionally, the recommended determining module 502 may include:

Optionally, the corresponding object key word of the demand word is multiple, and the recommended determines that submodule can wrap It includes:

Optionally, the score determination unit may include:

Optionally, the expression behavioral data may include: the expression behavioral data of multiple time cycles, each week time The expression behavioral data of phase is corresponding with sub- score；

The score determination unit may include:

Optionally, the access entrance information includes: the user communication information by encryption, and described device can also wrap It includes:

Wherein, the second condition may include:

The corresponding demand score of the demand word is more than score threshold.

Optionally, described device can also include:

Optionally, appearance information of the demand word in the expression behavioral data of user may include: preset time period Frequency of occurrence, and/or time of occurrence of the interior demand word in the expression behavioral data of user.

Optionally, described device can also include: effect data determining module, launch the corresponding effect of keyword for determining Fruit data；Selecting module, for selecting commercial value to meet first from the dispensing keyword according to the effect data The preset word of part.

For device embodiment, since it is basically similar to the method embodiment, related so being described relatively simple Place illustrates referring to the part of embodiment of the method.All the embodiments in this specification are described in a progressive manner, Each embodiment focuses on the differences from other embodiments, and same and similar part is mutual between each embodiment Mutually referring to.About the device in above-described embodiment, the concrete mode that wherein modules execute operation is somebody's turn to do related It is described in detail in the embodiment of method, no detailed explanation will be given here.

The embodiment of the invention also provides a kind of devices for recommendation, include memory and one or one Above program, one of them perhaps more than one program be stored in memory and be configured to by one or one with It includes the instruction for performing the following operation that upper processor, which executes the one or more programs: preset dictionary is utilized, Determine the corresponding demand word of the expression behavioral data of user；The preset dictionary is for storing preset word, the quotient of the preset word Industry value meets first condition；Recommended is determined according to the demand word；The recommended is provided to the user, or Person, the corresponding vendor terminal of Xiang Suoshu recommended send the access entrance information of the user, so that the supplier is whole End the recommended is transmitted by the user terminal of the access entrance information, Xiang Suoshu user.

Fig. 6 be a kind of device for recommendation shown according to an exemplary embodiment as terminal when block diagram.For example, Terminal 900 can be mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, doctor Treat equipment, body-building equipment, personal digital assistant etc..

Referring to Fig. 6, terminal 900 may include following one or more components: processing component 902, memory 904, power supply Component 906, multimedia component 908, audio component 910, the interface 912 of input/output (I/O), sensor module 914, and Communication component 916.

The integrated operation of the usual controlling terminal 900 of processing component 902, such as with display, telephone call, data communication, phase Machine operation and record operate associated operation.Processing element 902 may include that one or more processors 920 refer to execute It enables, to perform all or part of the steps of the methods described above.In addition, processing component 902 may include one or more modules, just Interaction between processing component 902 and other assemblies.For example, processing component 902 may include multi-media module, it is more to facilitate Interaction between media component 908 and processing component 902.

Memory 904 is configured as storing various types of data to support the operation in terminal 900.These data are shown Example includes the instruction of any application or method for operating in terminal 900, contact data, and telephone book data disappears Breath, picture, video etc..Memory 904 can be by any kind of volatibility or non-volatile memory device or their group It closes and realizes, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM) is erasable to compile Journey read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash Device, disk or CD.

Power supply module 906 provides electric power for the various assemblies of terminal 900.Power supply module 906 may include power management system System, one or more power supplys and other with for terminal 900 generate, manage, and distribute the associated component of electric power.

Multimedia component 908 includes the screen of one output interface of offer between the terminal 900 and user.One In a little embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen Curtain may be implemented as touch screen, to receive input signal from the user.Touch panel includes one or more touch sensings Device is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding motion The boundary of movement, but also detect duration and pressure associated with the touch or slide operation.In some embodiments, Multimedia component 908 includes a front camera and/or rear camera.When terminal 900 is in operation mode, as shot mould When formula or video mode, front camera and/or rear camera can receive external multi-medium data.Each preposition camera shooting Head and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 910 is configured as output and/or input audio signal.For example, audio component 910 includes a Mike Wind (MIC), when terminal 900 is in operation mode, when such as call mode, recording mode, and voice recognition mode, microphone is matched It is set to reception external audio signal.The received audio signal can be further stored in memory 904 or via communication set Part 916 is sent.In some embodiments, audio component 910 further includes a loudspeaker, is used for output audio signal.

I/O interface 912 provides interface between processing component 902 and peripheral interface module, and above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include, but are not limited to: home button, volume button, start button and lock Determine button.

Sensor module 914 includes one or more sensors, and the state for providing various aspects for terminal 900 is commented Estimate.For example, sensor module 914 can detecte the state that opens/closes of terminal 900, and the relative positioning of component, for example, it is described Component is the display and keypad of terminal 900, and sensor module 914 can also detect 900 1 components of terminal 900 or terminal Position change, the existence or non-existence that user contacts with terminal 900,900 orientation of terminal or acceleration/deceleration and terminal 900 Temperature change.Sensor module 914 may include proximity sensor, be configured to detect without any physical contact Presence of nearby objects.Sensor module 914 can also include optical sensor, such as CMOS or ccd image sensor, at As being used in application.In some embodiments, which can also include acceleration transducer, gyro sensors Device, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 916 is configured to facilitate the communication of wired or wireless way between terminal 900 and other equipment.Terminal 900 can access the wireless network based on communication standard, such as WiFi, 2G or 3G or their combination.In an exemplary implementation In example, communication component 916 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel. In one exemplary embodiment, the communication component 916 further includes near-field communication (NFC) module, to promote short range communication.Example Such as, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology, Bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, terminal 900 can be believed by one or more application specific integrated circuit (ASIC), number Number processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided It such as include the memory 904 of instruction, above-metioned instruction can be executed by the processor 920 of terminal 900 to complete the above method.For example, The non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk With optical data storage devices etc..

Fig. 7 be a kind of device for recommendation shown according to an exemplary embodiment as server when block diagram.It should Server 1900 can generate bigger difference because configuration or performance are different, may include one or more central processings Device (central processing units, CPU) 1922 (for example, one or more processors) and memory 1932, (such as one or more magnanimity of storage medium 1930 of one or more storage application programs 1942 or data 1944 Store equipment).Wherein, memory 1932 and storage medium 1930 can be of short duration storage or persistent storage.Storage is stored in be situated between The program of matter 1930 may include one or more modules (diagram does not mark), and each module may include in server Series of instructions operation.Further, central processing unit 1922 can be set to communicate with storage medium 1930, service The series of instructions operation in storage medium 1930 is executed on device 1900.

Server 1900 can also include one or more power supplys 1926, one or more wired or wireless nets Network interface 1950, one or more input/output interfaces 1958, one or more keyboards 1956, and/or, one or More than one operating system 1941, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM Etc..

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided It such as include the memory 1932 of instruction, above-metioned instruction can be executed by the processor of server 1900 to complete the above method.For example, The non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk With optical data storage devices etc..

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium by device (terminal or Server) processor when executing, enable a device to execute Fig. 2 or recommended method shown in Fig. 3.

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium by device (terminal or Server) processor execute when, enable a device to execute a kind of recommended method, which comprises utilize preset dictionary, Determine the corresponding demand word of the expression behavioral data of user；The preset dictionary is for storing preset word, the quotient of the preset word Industry value meets first condition；Recommended is determined according to the demand word；The recommended is provided to the user, or Person, the corresponding vendor terminal of Xiang Suoshu recommended send the access entrance information of the user, so that the supplier is whole End the recommended is transmitted by the user terminal of the access entrance information, Xiang Suoshu user.

Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to of the invention its Its embodiment.The present invention is directed to cover any variations, uses, or adaptations of the invention, these modifications, purposes or Person's adaptive change follows general principle of the invention and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.The description and examples are only to be considered as illustrative, and true scope and spirit of the invention are by following Claim is pointed out.

It should be understood that the present invention is not limited to the precise structure already described above and shown in the accompanying drawings, and And various modifications and changes may be made without departing from the scope thereof.The scope of the present invention is limited only by the attached claims

The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Above to a kind of recommended method provided by the present invention, a kind of recommendation apparatus, a kind of device for recommendation and A kind of machine readable media, is described in detail, and specific case used herein is to the principle of the present invention and embodiment It is expounded, the above description of the embodiment is only used to help understand the method for the present invention and its core ideas；Meanwhile for Those of ordinary skill in the art have change according to the thought of the present invention in specific embodiments and applications Place, in conclusion the contents of this specification are not to be construed as limiting the invention.

Claims

1. a kind of recommended method characterized by comprising

Using preset dictionary, the corresponding demand word of the expression behavioral data of user is determined；The preset dictionary is preset for storing The commercial value of word, the preset word meets first condition；

Recommended is determined according to the demand word；

The recommended is provided to the user, alternatively, sending the use to the corresponding vendor terminal of the recommended The access entrance information at family, so that the vendor terminal passes through the access entrance information, the user terminal of Xiang Suoshu user Transmit the recommended.

2. determining the expression behavior of user the method according to claim 1, wherein described utilize preset dictionary The corresponding demand word of data, comprising:

The corresponding text of expression behavioral data of user is matched with the preset word in preset dictionary, if successful match, Using the preset word of successful match as the corresponding demand word of the expression behavioral data of user.

3. the method according to claim 1, wherein described determine recommended according to the demand word, comprising:

4. according to the method described in claim 3, it is characterized in that, the corresponding object key word of the demand word is multiple, institute It states according to the corresponding object key word of the demand word, determines corresponding recommended, comprising:

According to the expression behavioral data of the user, and/or the feature of the user, object corresponding to the demand word is determined The score of keyword；

According to the score of object key word corresponding to the demand word, selected from the corresponding object key word of multiple demand words Select target object keyword；

By the corresponding object of the target object keyword, as recommended.

5. according to the method described in claim 4, it is characterized in that, the expression behavioral data according to the user, determines The score of object key word corresponding to the demand word, comprising:

According to appearance information of the object key word corresponding to the demand word in the expression behavioral data of the user, institute is determined State the score of object key word corresponding to demand word.

6. according to the method described in claim 4, it is characterized in that, the expression behavioral data includes: multiple time cycles Behavioral data is expressed, the expression behavioral data of each time cycle is corresponding with sub- score；

The expression behavioral data according to the user, determines the score of object key word corresponding to the demand word, comprising:

The corresponding sub- score of the expression behavioral data of the multiple time cycle is weighted and averaged, to obtain the demand word The score of corresponding object key word；Wherein, corresponding increase of the weight based on the time of the sub- score and be incremented by.

7. according to claim 1 to any method in 6, which is characterized in that the access entrance information includes: by adding Close user communication information, the method also includes:

In response to the trigger action for the access entrance information, the user communication information by encryption is solved It is close；

According to the user communication information after decryption, transmission is established between the vendor terminal and the user terminal of the user Channel.

8. a kind of recommendation apparatus characterized by comprising

Demand word determining module determines the corresponding demand word of the expression behavioral data of user for utilizing preset dictionary；It is described pre- Dictionary is set for storing preset word, the commercial value of the preset word meets first condition；

Recommended provides module, for providing the recommended to the user, alternatively, corresponding to the recommended Vendor terminal sends the access entrance information of the user so that the vendor terminal by the access entrance information, The recommended is transmitted to the user terminal of the user.

9. a kind of device for recommendation, which is characterized in that it include memory and one or more than one program, Perhaps more than one program is stored in memory and is configured to be executed by one or more than one processor for one of them The one or more programs include the instruction for performing the following operation:

Recommended is determined according to the demand word；

10. a kind of machine readable media is stored thereon with instruction, when executed by one or more processors, so that device is held Recommended method of the row as described in one or more in claim 1 to 7.