CN103092611B - The interactive system of a kind of moving advertising API and method - Google Patents
The interactive system of a kind of moving advertising API and method Download PDFInfo
- Publication number
- CN103092611B CN103092611B CN201210592029.4A CN201210592029A CN103092611B CN 103092611 B CN103092611 B CN 103092611B CN 201210592029 A CN201210592029 A CN 201210592029A CN 103092611 B CN103092611 B CN 103092611B
- Authority
- CN
- China
- Prior art keywords
- advertising
- display information
- terminal
- platform
- advertising display
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Abstract
The invention discloses the method and system that a kind of advertisement API is mutual, comprise terminal, advertising platform and advertisement putting side.The complete advertisement of described terminal display, sends advertising display request to advertising platform and advertisement putting side, and the displaying request forward that the terminal received sent of advertising platform is to advertisement putting side simultaneously.The displaying request coming self terminal and advertising platform received is mated by advertisement putting side, and matching result is sent to advertising platform.By this exchange method, make each side alternately transparent alternately, ensure that the authenticity of information in API reciprocal process.
Description
Technical field
The present invention relates to wireless communication field, particularly relate to the exchange method of a kind of moving advertising API.
Background technology
Application at present based on internet is just becoming more and more universal, in this process, the resource of self, service open and call to developer by website, thisly externally provide resource, the behavior of service is just called API (Application Programming Interface, application programming interface), the service being applied in moving advertising field is just moving advertising API.Externally provide calling of API to make the relevance between website stronger, service is shared and is made their functions abundanter, and these open platforms are also for user, developer and platform bring larger value simultaneously.
Usually, the API operating process being applied in moving advertising field is that the specification defined according to advertising platform API by advertisement putting root is called, advertisement putting side does not participate in business logic processing, related service process is carried out by advertising platform and terminal, then return the result of terminal, such operating process is simply efficient.Idiographic flow is as follows: 1. publicity orders is thrown at advertising platform by API by advertisement putting side.2. terminal initiates ad-request.3. platform processes ad-request, shows the advertisement of called side in terminal.4. the complete ad-request of platform processes, returns to advertisement putting side by result
There is following problem in which: advertisement putting side does not participate in business logic processing, and only rely on the result that advertising platform returns, this greatly reduces the confidence level of moving advertising.Advertisement putting side is difficult to true, believablely obtains advertisement and whether carries out input in terminal, and this result depends on advertising platform unduly.
Summary of the invention
The embodiment of the present invention is to provide a kind of advertisement API exchange method and system, and each side's interbehavior in making advertisement API mutual is transparent, ensure that the authenticity of advertisement API interaction data.
The present invention is achieved in that a kind of method that advertisement API is mutual, comprises the advertising display information that receiving terminal sends; Receive the advertising display information that advertising platform sends; The advertising display information that record terminal sends and the advertising display information that advertising platform sends; Judge whether the advertising display information that terminal sends mates with the advertising display information that advertising platform sends, and matching result is sent to advertising platform.
Preferably, before whether the described advertising display information judging that terminal sends mates with the advertising display information that advertising platform sends, also comprise: the advertising display information that the advertising display information send the terminal received and advertising platform send is analyzed, the source of analytical information.
Preferably, described exhibition information comprises: the device type of terminal, service provider, network type, operating system version number, the wide height of unit type, equipment, equipment place longitude and latitude, the advertisement numbering of current broadcasting, current ip address.
Another object of the present invention is to provide a kind of advertisement API interactive system, comprising: terminal, for the advertising message of displaying is sent to advertising platform and advertisement putting side; Advertising platform, for recording the advertising display information that terminal sends, and is transmitted to advertisement putting side by this information; Advertisement putting side, for the advertising display information that the advertising display information and advertising platform that record terminal transmission send, and the advertising display information that terminal sends is mated with the advertising display information that advertising platform sends, matching result is sent to advertising platform.
Preferably, described advertisement putting side is also for analyzing the source of advertising display information.
Preferably, described advertising display information comprises: the device type of terminal, service provider, network type, operating system version number, the wide height of unit type, equipment, equipment place longitude and latitude, the advertisement numbering of current broadcasting, current ip address.
Advertisement API exchange method provided by the invention and system, make Primary Actor's terminal of participation operation flow, the whole interbehavior of advertising platform and advertisement putting side transparent, adds two the data validities that API is mutual.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the interactive system of a kind of moving advertising API provided by the invention;
Fig. 2 is the exchange method of a kind of moving advertising API provided by the invention;
Fig. 3 is the structural representation of a kind of advertising platform provided by the invention;
Fig. 4 is the structural representation of a kind of advertisement putting side provided by the invention.
Embodiment
In order to make technical matters to be solved by this invention, technical scheme and beneficial effect clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.
Refer to the interactive system of a kind of moving advertising API of the embodiment of the present invention shown in Fig. 1, comprising: terminal, advertising platform and advertisement putting side.Wherein terminal is for showing moving advertising, and terminal can be the mobile terminals such as mobile phone, also can be common computer terminal.Advertising platform is then the platform that advertiser provides ad distribution to throw in, for the treatment of ad-request.Advertisement putting Fang Zewei has platform or the partner of advertisement putting demand, it provides API and calls to terminal and advertising platform.
Refer to the exchange method of a kind of moving advertising API of the embodiment of the present invention shown in Fig. 2, its step is as follows:
1. the complete advertisement of terminal display, to advertising platform passback exhibition information, also returns exhibition information to advertisement putting side simultaneously;
2. the exhibition information of advertising platform receiving terminal transmission, is transmitted to advertisement putting side by this information;
3. advertisement putting side receives the exhibition information of self terminal and advertising platform transmission, and does record preservation.
4. advertisement putting side carries out analysis coupling by the exhibition information carrying out self terminal of record and from the exhibition information of advertising platform, and matching result is sent to advertising platform.
Described exhibition information refers to: the information such as advertisement numbering (id), current ip address etc. of the device type (android, ios, windows phone) of terminal, service provider (movement, UNICOM, telecommunications etc.), network type (2g, 3g, wifi etc.), operating system version number, unit type (htc, iphone etc.), the wide height of equipment, equipment place longitude and latitude, current broadcasting
Further, refer to Fig. 3, Fig. 3 illustrates a kind of advertising platform structural representation that the embodiment of the present invention provides, and described advertising platform comprises receiver module 210, logging modle 200, sending module 250 and analysis module 230.When user clicks advertisement, user's click information is sent to advertising platform by terminal, and advertising platform receiver module 210 receives this click information, and records this click information by logging modle 200.Advertising platform analysis module 230 pairs of terminal user's click information are analyzed, and analyze the information source of this click information.Described information source refers to: the information such as the device type of terminal, service provider, network type, operating system version number, the wide height of unit type, equipment, equipment place longitude and latitude, the advertisement numbering of current broadcasting, current ip address.In addition, advertising platform sending module 250, is transmitted to advertisement putting side by the user's click information received.
Further, refer to Fig. 4, Fig. 4 illustrates a kind of advertisement putting square structure schematic diagram that the embodiment of the present invention provides, and described advertisement putting side comprises receiver module 301, logging modle 302, analysis module 303 and sending module 304.When user clicks advertisement, user's click information is sent to advertisement putting side by terminal simultaneously, terminal click information is also sent to advertisement putting side by advertising platform simultaneously, and advertisement putting side receives above-mentioned information by receiver module 301, and records above-mentioned information by logging modle 302.In addition, advertisement putting side's analysis module 303, the information coming self terminal and advertising platform logging modle 302 recorded is analyzed, and analyzes the source of this information, and mate, the matching result matched is returned to advertising platform by advertisement putting side's sending module 304.
Described by above-described embodiment known, the complete advertisement of terminal display, advertising display request is sent to advertising platform, advertising display request is sent to advertisement putting side simultaneously;
Advertising platform receives the advertising display request that terminal sends, and record request is originated, and by advertising display request forward to advertisement putting side;
Advertisement putting side receives the advertising display request that terminal sends, and record request is originated, in addition, advertisement putting side receives the advertising display request that advertising platform forwards, also record request source, and the source of above-mentioned twice record is mated, matching result is returned to advertising platform.
Advertisement API exchange method provided by the invention and system, make Primary Actor's terminal of participation operation flow, the whole interbehavior of advertising platform and advertisement putting side transparent, adds two the data validities that API is mutual.
The above disclosed preferred embodiment be only in the embodiment of the present invention, certainly can not limit the interest field of the present invention, therefore according to the equivalent variations that the claims in the present invention are done, still belong to the scope that the present invention is contained with this.
Claims (6)
1. an exchange method of moving advertising API, is characterized in that, comprising:
The advertising display information sent by advertising platform receiving terminal;
The advertising display information that the advertising display information sent by advertisement putting side's receiving terminal and advertising platform send;
The advertising display information of terminal transmission and the advertising display information of advertising platform transmission is recorded by advertisement putting side;
Judge whether the advertising display information that terminal sends mates with the advertising display information that advertising platform sends by advertisement putting side, and matching result is sent to advertising platform.
2. the exchange method of moving advertising API as claimed in claim 1, it is characterized in that: before whether the described advertising display information judging that terminal sends mates with the advertising display information that advertising platform sends, also comprise: the advertising display information that the advertising display information send the terminal received and advertising platform send is analyzed, the source of analytical information.
3. the exchange method of moving advertising API as claimed in claim 2, is characterized in that: described exhibition information comprises: the device type of terminal, service provider, network type, operating system version number, the wide height of unit type, equipment, equipment place longitude and latitude, the advertisement numbering of current broadcasting, current ip address.
4. an interactive system of moving advertising API, is characterized in that, comprising:
Terminal, for sending to advertising platform and advertisement putting side by the advertising message of displaying;
Advertising platform, for recording the advertising display information that terminal sends, and is transmitted to advertisement putting side by this information;
Advertisement putting side, for the advertising display information that the advertising display information and advertising platform that record terminal transmission send, and the advertising display information that terminal sends is mated with the advertising display information that advertising platform sends, matching result is sent to advertising platform.
5. the interactive system of moving advertising API as claimed in claim 4, it is characterized in that, described advertisement putting side is also for analyzing the source of advertising display information.
6. the interactive system of moving advertising API as claimed in claim 4, is characterized in that: described advertising display information comprises: the device type of terminal, service provider, network type, operating system version number, the wide height of unit type, equipment, equipment place longitude and latitude, the advertisement numbering of current broadcasting, current ip address.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210592029.4A CN103092611B (en) | 2012-12-19 | 2012-12-19 | The interactive system of a kind of moving advertising API and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210592029.4A CN103092611B (en) | 2012-12-19 | 2012-12-19 | The interactive system of a kind of moving advertising API and method |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103092611A CN103092611A (en) | 2013-05-08 |
| CN103092611B true CN103092611B (en) | 2015-09-30 |
Family
ID=48205222
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210592029.4A Active CN103092611B (en) | 2012-12-19 | 2012-12-19 | The interactive system of a kind of moving advertising API and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103092611B (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107066285A (en) * | 2016-12-27 | 2017-08-18 | 北京掌阔移动传媒科技有限公司 | A kind of method and system that advertisement is inserted in iMessage extensions |
| CN113435937B (en) * | 2021-07-05 | 2023-04-11 | 上海哔哩哔哩科技有限公司 | Advertisement creating method and device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1453728A (en) * | 2002-04-28 | 2003-11-05 | 联想(北京)有限公司 | Truth-identifying cellphone service method and system for purchase |
| CN101226618A (en) * | 2007-01-18 | 2008-07-23 | 尚凡资讯有限公司 | System for management of mutually feeding type website advertisement |
| CN102129637A (en) * | 2011-01-18 | 2011-07-20 | 南京信息工程大学 | Commodity anti-counterfeiting method based on security mechanism |
| CN102542479A (en) * | 2010-12-31 | 2012-07-04 | 上海博泰悦臻电子设备制造有限公司 | Method and device for displaying advertisings on electronic equipment |
-
2012
- 2012-12-19 CN CN201210592029.4A patent/CN103092611B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1453728A (en) * | 2002-04-28 | 2003-11-05 | 联想(北京)有限公司 | Truth-identifying cellphone service method and system for purchase |
| CN101226618A (en) * | 2007-01-18 | 2008-07-23 | 尚凡资讯有限公司 | System for management of mutually feeding type website advertisement |
| CN102542479A (en) * | 2010-12-31 | 2012-07-04 | 上海博泰悦臻电子设备制造有限公司 | Method and device for displaying advertisings on electronic equipment |
| CN102129637A (en) * | 2011-01-18 | 2011-07-20 | 南京信息工程大学 | Commodity anti-counterfeiting method based on security mechanism |
Non-Patent Citations (1)
| Title |
|---|
| 《常用的数据校验方法》;caixiong;《http://bbs.ednchina.com/BLOG_ARTICLE_273577.HTM》;20091021;第2段 * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103092611A (en) | 2013-05-08 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10616782B2 (en) | Cross-channel user tracking systems, methods and devices | |
| US20170091390A1 (en) | Delivering customer information from customer care site to customer care agent | |
| CN103533530A (en) | Cross-device user corresponding and user tracking methods and systems | |
| CN109152094B (en) | Wireless network connection method for terminal | |
| CN102769581B (en) | A kind of method and device for carrying out transmission of messages in instant messaging | |
| CN104717296A (en) | Social contact interactive method, device, terminal and system | |
| US11049073B2 (en) | Session collaborator | |
| US20180293620A1 (en) | Information recommendation method, terminal, server, and computer storage medium | |
| CN104105007A (en) | Video loading method of mobile terminal, devices and system | |
| CN105825120A (en) | Method and system for mutual authentication between computer and mobile terminal | |
| WO2018214305A1 (en) | Health service promotion effect analysis system and method based on wechat users | |
| KR20120100277A (en) | System for integrated electronic commerce platform based on user location using communication network | |
| US20180234520A1 (en) | Web communication based content servicing and delivery system, method, and computer program | |
| CN112784152A (en) | Method and device for marking user | |
| CN105337841A (en) | Information processing method and system, client, and server | |
| CN104717131A (en) | Information interaction method and server | |
| CN103092611B (en) | The interactive system of a kind of moving advertising API and method | |
| US10410302B1 (en) | Systems and methods for connecting buyers to agents | |
| WO2018214303A1 (en) | Health service promotion assessment system and method based on the number of followers and the amount of consumption | |
| CN110213631B (en) | OTT video service-based effect data generation method and device | |
| CN113986062A (en) | Information processing method, device and storage medium | |
| CN110730119B (en) | Multimedia information pushing method and device and storage medium | |
| CN104320766A (en) | Spam short message identification method, device and equipment | |
| CN106470215B (en) | User terminal, server, and message pushing system and method for scene not concerned | |
| CN103049867A (en) | Mobile phone advertising interactive system and method |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| ASS | Succession or assignment of patent right |
Owner name: SHENZHEN DONGXIN TIMES INFORMATION TECHNOLOGY CO., Free format text: FORMER OWNER: DONGXIN NETWOOKS TECH CO., LTD., DONGGUAN CITY Effective date: 20140819 |
|
| C41 | Transfer of patent application or patent right or utility model | ||
| COR | Change of bibliographic data |
Free format text: CORRECT: ADDRESS; FROM: DONGGUAN, GUANGDONG PROVINCE TO: 518027 SHENZHEN, GUANGDONG PROVINCE |
|
| TA01 | Transfer of patent application right |
Effective date of registration: 20140819 Address after: 518027, Guangdong, Shenzhen, Futian District, Che Kung Temple Tian An Innovation Technology Plaza A1403-51 Applicant after: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Address before: 6, layer 01, block E, Huifeng center, No. 1, Feng Feng Road, Dongguan City, Guangdong, Dongguan, China Applicant before: Dongxin Netwooks Tech Co., Ltd., Dongguan City |
|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |