CN110730119B - Multimedia information pushing method and device and storage medium - Google Patents
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- H—ELECTRICITY
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- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
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- H—ELECTRICITY
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Abstract
The disclosure provides a multimedia information pushing method, a multimedia information pushing device and a storage medium. The multimedia information pushing method comprises the following steps: acquiring one or more content prompt messages generated by target user behaviors; analyzing the content prompt information to obtain keyword data, and determining the preference of a target user according to the keyword data; acquiring multimedia information to be pushed according to the preference of the target user; and monitoring the call state of the target user, and pushing the multimedia information to the target user through a user terminal when the call state is waiting for connection and/or call completion. Based on the technical scheme of the invention, personalized advertisement push can be carried out during the process of making a call by the user, the anxiety of the user when waiting for the call to be connected is reduced, and the advertisement playing effect is improved.
Description
Technical Field
The present disclosure relates to the field of network communication technologies, and in particular, to a multimedia information pushing method, an apparatus, and a storage medium.
Background
With the development of science and technology, the development of society, the improvement of economy and the rapid popularization of the internet, more and more internet users prefer to communicate with other users by using an instant messaging tool. Short messages are increasingly reduced to verification codes and advertisement pushing channels, so that the data resource of the short messages cannot be effectively utilized; in addition, due to the popularization of the internet and instant messaging tools, more and more people like to realize the call through the voice function in the instant messaging tools, so that the use frequency of the mobile phone is reduced, and in the process of using the mobile phone to carry out the call, when a caller initiates a call invitation to a receiver through mobile call equipment, the receiver does not answer the call in time, so that the caller generates a long useless waiting period. On the other hand, with the development of market economy, advertisements are also gradually getting deeper into various aspects of life, the advertisements generally include commercial advertisements, public service advertisements, image advertisements and the like, and the existing advertisements are mainly pushed through mediums or forms such as newspapers, broadcasts, televisions, movies, websites, guideboards, buildings and the like.
In the prior art, by playing the color ring to the user in the waiting period of the user for making a call, although the anxiety of the user waiting for the call to be connected can be reduced to a certain extent, the call waiting period still cannot be effectively utilized and the value is generated.
Disclosure of Invention
The disclosure provides a multimedia information pushing method, a multimedia information pushing device and a storage medium, which are used for solving the problem that personalized advertisement pushing can not be carried out on a user in a proper time period in the process of making a call by the user in the related technology.
In order to solve the foregoing technical problem, in a first aspect of the embodiments of the present disclosure, a multimedia information pushing method is provided, including:
acquiring one or more content prompt messages generated by target user behaviors;
analyzing the content prompt information to obtain keyword data, and determining the preference of a target user according to the keyword data;
acquiring multimedia information to be pushed according to the preference of the target user;
and monitoring the call state of the target user, and pushing the multimedia information to the target user through a user terminal when the call state is waiting for connection and/or call completion.
In some implementations of this embodiment, the content prompting message includes a short message, and acquiring one or more content prompting messages generated by the target user behavior includes:
one or more short messages generated according to the operation behavior of the target user on the Internet are acquired.
In some embodiments of this embodiment, analyzing the content prompt information to obtain keyword data includes:
and utilizing a word segmentation device to segment words of the content prompt information to obtain word segmentation results, and matching the word segmentation results with preset keywords to obtain one or more keyword data.
In some embodiments of this embodiment, after acquiring the multimedia information to be pushed according to the preference of the target user, the method further includes:
acquiring the behavior data of the target user, and determining a user to be pushed, which has the same behavior data as the target user;
and/or the presence of a gas in the gas,
acquiring a call record of the target user, and determining a user to be pushed related to the target user according to the call record;
and forming a user group to be pushed by the target user and the user to be pushed.
In some implementations of this embodiment, the behavior data of the target user includes: at least one of short message sending and receiving frequency, call frequency, internet surfing time period and internet surfing place.
In some embodiments of this embodiment, obtaining a call record of the target user, and determining a user to be pushed related to the target user according to the call record specifically includes:
and acquiring the number of calls between the target user and each contact in the call record according to the call record of the target user, and taking the contact with the number of calls larger than a preset threshold value as a user to be pushed related to the target user.
In some embodiments of this embodiment, after the target user and the user to be pushed form a user group to be pushed, the method further includes:
and monitoring the call state of the users in the user group to be pushed, and pushing the multimedia information to the users through the user terminal when the call state is waiting for connection and/or call completion.
In some embodiments of this embodiment, the multimedia information includes audio information or video information, the multimedia information includes advertisement content, and the pushing of the multimedia information to the target user through the user terminal includes:
and pushing the audio information or the video information containing the advertisement content to the target user through the user terminal.
In a second aspect of the embodiments of the present disclosure, a multimedia information pushing apparatus is provided, including:
a memory having a computer program stored thereon; and
a processor for executing the computer program in the memory to implement the steps of the method of any of the first aspects above.
In a third aspect of the embodiments of the present disclosure, a storage medium is provided, on which a computer program is stored, which when executed by a processor implements the steps of the method of any one of the above first aspects.
The embodiment of the present disclosure adopts at least one technical scheme that can achieve the following beneficial effects:
analyzing the content prompt information to obtain keyword data by acquiring one or more pieces of content prompt information generated by target user behaviors, and determining the preference of a target user according to the keyword data; and then, acquiring multimedia information to be pushed according to the preference of the target user, monitoring the call state of the target user, and pushing the multimedia information to the target user through the user terminal when the call state is waiting for connection and/or call completion. Based on the technical scheme of the invention, the content concerned by the target user at present, namely the user preference, is obtained by analyzing the content prompt information generated by the behavior of the target user, so that the multimedia advertisement according with the user preference is selected according to the user preference, and the call state of the user when making a call is monitored, so that the multimedia advertisement obtained in advance is pushed to the user after the call is waited to be put through and the call is finished, thereby realizing personalized advertisement pushing during the process of making a call by the user, reasonably utilizing the waiting period to create value for an advertiser, reducing the anxiety of the user when waiting for the call to be put through, and improving the advertisement playing effect.
Drawings
In order to more clearly illustrate the embodiments or technical solutions in the prior art of the present disclosure, the drawings used in the description of the embodiments or prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings may be obtained according to these drawings without any creative effort.
Fig. 1 is a schematic flowchart of a multimedia information pushing method according to an embodiment of the disclosure;
FIG. 2 is a schematic view of an interactive interface for multimedia advertisement delivery when a call state is waiting for connection according to an embodiment of the present disclosure;
fig. 3 is a schematic view of an interactive interface for pushing a multimedia advertisement when a call state is ended according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a multimedia information pushing apparatus according to an embodiment of the disclosure.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the disclosed embodiments without making any creative effort, shall fall within the protection scope of the present application.
With the rapid development of the mobile internet, various social software and instant messaging tools appear, and more users start to communicate and exchange through the social software or the instant messaging tools, so that the use frequency of the traditional mobile phone and the traditional short message is lower and lower, and the traditional short message is slowly reduced to be a channel for verifying codes and pushing advertisements, so that the data resource of the short message cannot be effectively utilized, and the waste of the data resource is caused. In addition, due to the popularization of the internet and instant messaging tools, more and more users replace telephones for communication through a voice call function, so that the use frequency of mobile telephones is reduced, and in the process of mobile communication, when a caller initiates a call invitation to a receiver through mobile communication equipment, the receiver does not answer the call timely, so that the caller generates a long useless waiting period.
On the other hand, with the development of market economy, advertisements are also gradually getting deeper into various aspects of life, the advertisements generally include commercial advertisements, public service advertisements, image advertisements and the like, and the existing advertisements are mainly pushed through mediums or forms such as newspapers, broadcasts, televisions, movies, websites, guideboards, buildings and the like. Although in the related art, there is advertisement push by using an application program or a browser page in a mobile phone terminal, this advertisement form is propagated by taking the mobile phone terminal as a medium, but still belongs to the traditional network advertisement.
In the related technology, the polyphonic ringtone is played to the user in the waiting period of the call dialing of the user, so that although the anxiety of the user waiting for the call connection is relieved to a certain extent, the call waiting period cannot be effectively utilized and the value is generated, namely, the advertisement cannot be pushed to the user in the call waiting period; secondly, since the short message data resources of the user cannot be mined, analyzed and utilized, the content of the user which is currently interested in cannot be sensed, and then personalized advertisement push cannot be performed for the user in a proper time period in the process of making a call by the user.
It should be noted that the following embodiments of the present disclosure are described in terms of an application scenario in which an advertisement is pushed to a user during a call made by the user through a mobile phone terminal. In this case, the multimedia information is multimedia advertisement, and the mobile phone terminal includes but is not limited to: the Mobile phone terminal comprises a Mobile phone, a tablet computer, wearable equipment, an interphone and the like, wherein the Mobile phone and the tablet computer can be a smart phone or a tablet computer provided with a terminal operating system such as Syber OS, iOS, Android, Symbian, Windows Mobile, Maemo, WebOS, Palm OS or Blackberry OS, and a touch screen can be integrated on the Mobile phone terminal, and the touch screen is a liquid crystal touch screen for example.
Based on the above application scenarios and aiming at the problems in the related art, it is desirable to provide a multimedia information push method that can effectively utilize the short message data resources, perform personalized advertisement push for the user in the waiting period of the call completion, further reduce the anxiety of the user when waiting for the call completion, improve the advertisement playing effect, and increase the profit. The application scenarios described above do not constitute a limitation on the embodiments of the present disclosure.
Fig. 1 is a schematic flow chart of a multimedia information pushing method provided in an embodiment of the present disclosure, where the method specifically includes the following steps:
step S110, one or more content prompt messages generated by the target user behavior are obtained.
In some embodiments of this embodiment, the content prompt message includes a short message, and the short message may be a text or digital message that is directly sent or received by a user through a mobile phone or other telecommunication terminal; in practical applications, the content prompt message may also include a short message or notification message sent by the server of the application program, such as: commodity information, logistics information, activity promotion information and the like sent by shopping APP such as mobile phone panning and the like.
Further, in some embodiments, obtaining one or more content hints generated by the targeted user behavior may include:
the method comprises the steps of obtaining one or more short messages generated according to the operation behaviors of a target user on the Internet, wherein the operation behaviors of the target user on the Internet can include the registration, shopping, consumption, financing and other behaviors finished by the user based on the Internet, and when the operation behaviors occur on the Internet, corresponding APP, websites, merchant platforms, logistics platforms and the like can send the short messages to the user so as to carry out identity verification, confirmation and subsequent activity and logistics information push. The short message generated by the operation behavior of the target user on the internet belongs to the information data (such as a registration verification code, an express delivery short message and the like) generated by the spontaneous behavior of the user, and the content contained in the part of the information data is less but closely related to the life of the user, so that the part of the information data can accurately reflect the content currently concerned by the user. By deep mining and analyzing the part of information data, the content which is currently interested by the user can be sensed, so that the potential demand of the user is acquired, and the profit is increased.
And step S120, analyzing the content prompt information to obtain keyword data, and determining the preference of the target user according to the keyword data.
In some embodiments of this embodiment, the content hint information may be analyzed to obtain keyword data in the following manner, specifically:
and utilizing a word segmentation device to segment words of the content prompt information to obtain a word segmentation result, and matching the word segmentation result with preset keywords to obtain one or more keyword data.
Further, in some embodiments, after the content prompt information related to the user behavior obtained in step S110 is obtained, the content prompt information is segmented, so as to distinguish the keywords, the connecting words, and the like in the content prompt information, and the segmented words are matched with the preset keyword words, so as to obtain the keywords in the content prompt information.
Taking a specific application scenario as an example, a user purchases a commodity through an elutriation shopping platform, and after receiving an order, a merchant of the elutriation platform notifies an express delivery company to take the commodity and feeds delivery information back to the user, for example, a short message fed back to the user by the merchant is that a [ xxx flagship store ] electric rice cooker purchased by you is sent by Shunfeng express delivery and an invoice number xxx ", and the short message is subjected to word segmentation, so that the following word segmentation result" life/flagship store/you/purchase/electric rice cooker/passed/Shunfeng express/send/invoice number "can be obtained; matching the word segmentation result with a preset keyword, wherein the preset keyword may include specific commodity categories, for example, the preset keyword includes but is not limited to: the system comprises life, online shopping, clothes, jewelry, furniture, electric appliances, electric cookers, air conditioners, humidifiers and the like, and keyword data of the content prompt information (namely short messages) is obtained by matching word segmentation results with preset keywords, namely the keyword data comprises life and electric cookers. According to the obtained keyword data, the fact that the user is interested in purchasing the electric rice cooker required for life at present can be determined, and therefore the current preference of the user is reasonably judged to be online shopping, household appliances for life and the electric rice cooker.
Step S130, multimedia information to be pushed is obtained according to the preference of the target user.
In some embodiments of the present embodiment, the multimedia information (i.e., the multimedia advertisement) may be pre-stored in a predetermined server or stored in the mobile phone terminal, and in practical applications, the multimedia advertisement may be classified according to the keywords in step S120, for example, the multimedia advertisement may be classified into a life type advertisement, an online shopping type advertisement, a home appliance type advertisement, an advertisement related to a rice cooker, and the like. Therefore, after the target user preference is determined, the multimedia advertisement related to the target user preference can be obtained through the server, and the multimedia advertisement related to the user preference is taken as the multimedia advertisement to be pushed.
Step S140, monitoring the call state of the target user, and pushing the multimedia information to the target user through the user terminal when the call state is waiting for connection and/or call completion.
In some embodiments of the present embodiment, a suitable time period is selected to push a multimedia advertisement to be pushed to a target user by monitoring a call state of the target user in real time. In practical application, the call initiating state triggered by the perception user by using the mobile phone screen or through a physical key can be used until the call closing state triggered by the perception user by using the mobile phone screen or through a physical key is used as a call process; therefore, a call process can be divided into four states, namely, call making, call waiting, regular call and call ending.
In the embodiment of the present disclosure, the multimedia information includes audio information or video information, and the multimedia information includes advertisement content, that is, the multimedia information (multimedia advertisement) may be an audio advertisement or a video advertisement, and certainly, the video advertisement may still include the audio information, so that the multimedia information is pushed to the target user through the user terminal, which may include: and pushing the audio information or the video information containing the advertisement content to the target user through the user terminal. When the multimedia advertisement only contains audio information, the audio information containing the advertisement content can be pushed to the user through an audio playing device (such as a loudspeaker) in the user terminal (such as a mobile phone), and when the multimedia advertisement contains video information, the video information containing the advertisement content can be pushed to the user through a video playing device (such as an electronic screen) in the user terminal (such as a mobile phone).
In the following, a specific application scenario is taken as an example to describe the display effect of the multimedia advertisement push in two different call states in the embodiment of the present disclosure. FIG. 2 is a schematic view of an interactive interface for multimedia advertisement delivery when a call state is waiting for connection according to an embodiment of the present disclosure; when the call state of the user is monitored to be a waiting connection state (also called a calling state), the other party does not answer the call of the user, the user is in a call waiting period, a predetermined multimedia advertisement related to the user preference is pushed to a target user through a mobile phone in the call waiting period, and when the multimedia advertisement is a video advertisement, the video advertisement can be played in a preset display area in a mobile phone call interface; when the multimedia advertisement is only the audio advertisement, the audio advertisement can be directly played through a mobile phone receiver. Fig. 3 is a schematic view of an interactive interface for pushing a multimedia advertisement when a call state is ended according to an embodiment of the present disclosure; when the call state of the user is monitored to be the call end (also called a hang-up state), the two parties end the call at the moment, the predetermined multimedia advertisement related to the user preference can be pushed to the target user through the mobile phone immediately after the call is ended, the pushing mode and the display effect are consistent with those of the target user when the target user waits to be connected, and the details are not repeated.
Based on the content of the above example, in some other embodiments of the present disclosure, after the step S130, that is, after acquiring the multimedia information to be pushed according to the preference of the target user, the following content may be further included:
acquiring behavior data of a target user, and determining a user to be pushed, which has the same behavior data as the target user; and/or the presence of a gas in the gas,
acquiring a call record of a target user, and determining a user to be pushed related to the target user according to the call record;
and forming a user group to be pushed by the target user and the user to be pushed.
Specifically, the behavior data of the target user includes: at least one of short message sending and receiving frequency, call frequency, internet surfing time period and internet surfing place. In practical application, the behavior data may further include a traffic composition of the user, a package of mobile phones, and the like. The method comprises the steps of obtaining behavior data of a target user, matching a user group with the same behavior as the target user according to the behavior data, judging the preference of the group, selecting a matched advertisement as an advertisement to be pushed of the group according to the preference, wherein the user to be pushed is any user with the same behavior data as the target user.
In addition, the call records of the target users can be acquired, and the mobile phone users communicating with the current users (namely the target users) at high frequency can be determined according to the call records, so that user groups communicating with the current users closely or having high intimacy are obtained through analysis, the users and the target users can be judged to have similar or identical requirements and points of interest, and advertisements to be pushed acquired according to the preference of the target users are used as the advertisements to be pushed of the user groups.
In practical application, the following method can be adopted to obtain the call record of the target user, and the user to be pushed related to the target user is determined according to the call record, specifically:
and acquiring the number of calls between the target user and each contact in the call record according to the call record of the target user, and taking the contact with the number of calls larger than a preset threshold value as a user to be pushed related to the target user. The contacts may include any cell phone user having a call record with the target user.
The method comprises the steps of determining users having the same behavior with a target user or communicating tightly with the target user according to behavior data or call records of the target user, forming a user group by the target user and the determined users of the same type, wherein the user group can represent the same or similar requirements or preferences of the users at present, and therefore when any user in the user group carries out call operation, the advertisement to be pushed determined according to the preferences of the target user can be pushed to the users. Potential users are analyzed according to the target users, advertisements are pushed to the potential users according to the preferences of the target users, and therefore the advertisements are pushed to a certain type of users in a targeted mode, each user does not need to be analyzed independently so as to obtain the preferences of each user, the data calculation amount is reduced, and the advertisement pushing efficiency is improved.
Further, after the target user and the user to be pushed form a user group to be pushed, the method further includes:
and monitoring the call state of the users in the user group to be pushed, and pushing the multimedia information to the users through the user terminal when the call state is waiting for connection and/or call completion.
It should be noted that, in a call process, when the call state of the user is waiting to be connected, the advertisement to be pushed is pushed to the user, after the opposite party answers the call, the advertisement being played can be paused, and when the call state of the user is changed to the call end, the paused advertisement is continuously played until the user is manually closed or the advertisement is played.
The following briefly describes the aspects of the above-described embodiments of the present disclosure in terms of a specific case. The user A registers an account number applied by a network shopping platform such as Taobao and the like on the Internet, and can determine that the user A is interested in network shopping at present by analyzing short message verification information sent to the user A by the network shopping platform, and the local user B and the user A often carry out telephone communication by further analyzing the call record of the user A, so that the user B can be analyzed to have similar requirements or preferences as the user A, and when the situation that the user A or the user B dials a call is monitored, advertisements related to network shopping can be pushed to a mobile phone of the user A or the user B after the call waiting period or the call is finished.
Based on the same idea, an embodiment of the present disclosure further provides a multimedia information pushing apparatus, and as shown in fig. 4, the apparatus 400 mainly includes:
a first obtaining module 401, configured to obtain one or more content prompt messages generated by target user behaviors;
an analysis determining module 402, configured to analyze the content prompt information to obtain keyword data, and determine a preference of a target user according to the keyword data;
a second obtaining module 403, configured to obtain multimedia information to be pushed according to the preference of the target user;
and a monitoring pushing module 404, configured to monitor a call state of the target user, and push the multimedia information to the target user through a user terminal when the call state is waiting for connection and/or call completion.
A multimedia information pushing apparatus in an embodiment of the present disclosure may also be configured as an apparatus having the following structure, including:
a memory having a computer program stored thereon; and
a processor for executing the computer program in the memory to perform the method steps of any of the alternative embodiments described above.
The present disclosure also provides a computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method steps of any of the alternative embodiments described above.
The method implemented when the computer program running on the processor is executed may refer to a specific embodiment of the multimedia information pushing method disclosed herein, and details are not described here.
The processor may be an integrated circuit chip having information processing capabilities. The Processor may be a general-purpose Processor including a Central Processing Unit (CPU), a Network Processor (NP), and the like.
Although the invention herein has been described with reference to particular embodiments, it is to be understood that these embodiments are merely illustrative of the principles and applications of the present invention. It is therefore to be understood that numerous modifications may be made to the illustrative embodiments and that other arrangements may be devised without departing from the spirit and scope of the present invention as defined by the appended claims. It should be understood that features described in different dependent claims and herein may be combined in ways different from those described in the original claims. It is also to be understood that features described in connection with individual embodiments may be used in other described embodiments.
Claims (8)
1. A multimedia information pushing method is characterized by comprising the following steps:
acquiring one or more content prompt messages generated by target user behaviors;
analyzing the content prompt information to obtain keyword data, and determining the preference of a target user according to the keyword data;
acquiring multimedia information to be pushed according to the preference of the target user;
determining users of the same type having the same behavior or communicating tightly with the target user according to the behavior data and/or the call record of the target user, and forming a user group to be pushed by the target user and the determined users of the same type; and monitoring the call state of the users in the user group to be pushed, and pushing the multimedia information to the users through the user terminal when the call state is waiting for connection and/or call completion.
2. The method of claim 1, wherein the content prompt comprises a short message, and wherein obtaining one or more content prompts generated by the target user behavior comprises:
one or more short messages generated according to the operation behavior of the target user on the Internet are acquired.
3. The method of claim 1, wherein analyzing the content hint information to obtain keyword data comprises:
and utilizing a word segmentation device to segment words of the content prompt information to obtain word segmentation results, and matching the word segmentation results with preset keywords to obtain one or more keyword data.
4. The method of claim 1, wherein the behavior data of the target user comprises: at least one of short message sending and receiving frequency, call frequency, internet surfing time period and internet surfing place.
5. The method according to claim 1, wherein the obtaining of the call record of the target user and the determining of the user to be pushed related to the target user according to the call record specifically comprises:
and acquiring the number of calls between the target user and each contact in the call record according to the call record of the target user, and taking the contact with the number of calls larger than a preset threshold value as a user to be pushed related to the target user.
6. The method of claim 1, wherein the multimedia information comprises audio information or video information, the multimedia information comprises advertisement content, and the pushing of the multimedia information to the target user through the user terminal comprises:
and pushing the audio information or the video information containing the advertisement content to the target user through the user terminal.
7. A multimedia information push apparatus, comprising:
a memory having a computer program stored thereon; and
a processor for executing the computer program in the memory to carry out the steps of the method of any one of claims 1 to 6.
8. A storage medium on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911027409.1A CN110730119B (en) | 2019-10-24 | 2019-10-24 | Multimedia information pushing method and device and storage medium |
Applications Claiming Priority (1)
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| CN112559882A (en) * | 2020-12-25 | 2021-03-26 | 咪咕音乐有限公司 | Method for recommending default video color ring, server and readable storage medium |
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