CN103440259A - Network advertisement push method and device - Google Patents
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- CN103440259A CN103440259A CN2013103297674A CN201310329767A CN103440259A CN 103440259 A CN103440259 A CN 103440259A CN 2013103297674 A CN2013103297674 A CN 2013103297674A CN 201310329767 A CN201310329767 A CN 201310329767A CN 103440259 A CN103440259 A CN 103440259A
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Abstract
The invention provides a network advertisement push method and a network advertisement push device. The method comprises the following steps: acquiring real-time behavior information of a user, wherein the real-time behavior information comprises real-time webpage jump information and/or real-time search engine keyword; acquiring real-time interest information corresponding to the real-time webpage jump information and/or the search engine keyword; matching the real-time interest information of the user with a second mapping table, and pushing the matched advertisement information to a terminal corresponding to the user if the real-time interest information is matched with the second mapping table, wherein the mapping relation between the user interest information and different content advertisements is stored in the second mapping table. Compared with the prior art, the method provided by the embodiment of the invention has the advantages that the advertisement related to the real-time interest of the user can be pushed to the user and the accuracy for network advertisement push is effectively improved.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of web advertisement method for pushing and device.
Background technology
At present, the web advertisement is that relay is looked advertisement, billboard advertising carrier with strongest influence power afterwards.Because the audiences of the web advertisement may be the network user of all ages and classes, different sexes, therefore, how the web advertisement is pushed to the problem that corresponding targeted customer generally is concerned about with regard to becoming those skilled in the art.
The web advertisement method for pushing of prior art is to throw in and advertisement according to the audient colony of web site contents mostly, for example: throw in automotive advertising in the website of an automotive-type, when the user accesses this website, play-over automotive advertising to the active user.
But, at least there is following shortcoming in above-mentioned web advertisement method for pushing: if can't push correct advertisement to the user when webpage of user's access and adline are irrelevant, for example, automotive advertising that may this user is with no interest when the user accesses news web page is pushed to the user, causes the advertisement putting degree of accuracy poor.
Summary of the invention
The invention provides a kind of web advertisement method for pushing and device, to improve ad content and the network user's relevance and the degree of accuracy of advertisement putting.Described method comprises:
Obtain user's real-time behavioural information, described real-time behavioural information comprises: real-time webpage jump information and/or real-time search engine keyword;
Obtain described real-time webpage jump information and/or real-time interest information corresponding to search engine keywords;
The real-time interest information and the second mapping table that mate described user, if coupling, by the transmitting advertisement information of coupling, to terminal corresponding to described user, described the second mapping table has been stored the mapping relations between user interest information and different content advertisement.
Preferably, before the real-time interest information and the second mapping table of described match user, also comprise:
Advertising message is classified by the content similarity, and set up associated between different classes of advertisement according to the degree of correlation;
Described by the coupling transmitting advertisement information to terminal corresponding to user, specifically comprise:
Will with the first advertising message of described real-time interest information coupling and with associated the second transmitting advertisement information of described the first advertising message to terminal corresponding to user.
Preferably, also comprise:
Obtain user's historical behavior information;
Obtain user's historical interest information from described historical behavior information;
Real-time interest information and historical interest information to described user are pressed the presetting rule weighted calculation, obtain the first object interest information;
Described by the coupling transmitting advertisement information to terminal corresponding to user, specifically comprise:
The first object interest information and the second mapping table that mate described user, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
Preferably, the described user's of obtaining historical behavior information comprises:
Obtain the web-based history behavior message in user's a period of time, to described web-based history behavior message cleaning and filtering;
Generate the 3rd mapping table according to described web-based history behavior message, described the 3rd mapping table comprises user interest group, categories of websites information;
From described the 3rd mapping table, obtain the user access through the up/down of website trip associating websites, search engine keywords, and generate the 4th mapping table by the sequence of the website degree of association;
The described historical interest information that obtains the user from historical behavior information specifically comprises:
Match user sign and targeted website sign and the 4th mapping table, if coupling selects the classification information of the associating websites that the degree of association is high as historical interest information.
Preferably, also comprise:
Judge whether successfully to obtain user's described real-time behavioural information and described historical behavior information, if the interest information of the feedback of user on terminal is collected in failure, and store the historical behavior information that the interest information of described feedback is described user.
For addressing the above problem, the embodiment of the present invention also provides web advertisement pusher, comprising:
Real-time behavioural information getter, for obtaining user's real-time behavioural information, described real-time behavioural information comprises: real-time webpage jump information and/or real-time search engine keyword;
Real-time interest information getter, for obtaining described real-time webpage jump information and/or real-time interest information corresponding to search engine keywords;
The advertisement pushing device, for mating described user's real-time interest information and the second mapping table, if coupling, by the transmitting advertisement information of coupling, to terminal corresponding to described user, described the second mapping table has been stored the mapping relations between user interest information and different content advertisement.
Preferably, also comprise:
The ad classification device for advertising message is classified by the content similarity, and is set up associated between different classes of advertisement according to the degree of correlation;
Described advertisement pushing device, also for will with the first advertising message of described real-time interest information coupling and with associated the second transmitting advertisement information of described the first advertising message to terminal corresponding to user.
Preferably, also comprise:
Historical behavior acquisition of information device, for obtaining user's historical behavior information;
Historical interest information getter, for obtaining user's historical interest information from described historical behavior information;
Target interest information getter, press the presetting rule weighted calculation for the real-time interest information to described user and historical interest information, obtains the first object interest information;
Described advertisement pushing device, first object interest information and the second mapping table for mating described user also, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
Preferably, described historical behavior acquisition of information device, also for:
Obtain the web-based history behavior message in user's a period of time, to described web-based history behavior message cleaning and filtering;
Generate the 3rd mapping table according to described web-based history behavior message, described the 3rd mapping table comprises user interest group, categories of websites information;
From described the 3rd mapping table, obtain the user access through the up/down of website trip associating websites, search engine keywords, and generate the 4th mapping table by the sequence of the website degree of association;
Described historical interest information getter, also for match user sign and targeted website sign and the 4th mapping table, if coupling selects the classification information of the associating websites that the degree of association is high as historical interest information.
Preferably, also comprise:
The interest information gatherer, for judging whether successfully to obtain user's described real-time behavioural information and described historical behavior information, if failure, collect the interest information of the feedback of user on terminal, and store the historical behavior information that the interest information of described feedback is described user.
Compared with prior art, the present invention includes following advantage:
By obtaining user's real-time network behavior message, described real-time network behavior packet parsing is obtained to the behavioural information in real time such as real-time webpage jump information and/or real-time search engine keyword, then obtain real-time interest information based on described real-time behavioural information, finally select to promote the terminal corresponding to the user with the advertising message of described real-time interest information coupling.With respect to prior art, according to web site contents, to all users, push for same advertisement, the current interest of the content of the advertisement sending method institute advertisement that the embodiment of the present invention provides and user is closely related, has effectively improved the degree of accuracy of advertisement pushing.
The accompanying drawing explanation
Fig. 1 is the described a kind of web advertisement method for pushing schematic flow sheet of the embodiment of the present invention one;
Fig. 2 is the described a kind of web advertisement method for pushing flow process of the embodiment of the present invention two;
Fig. 3 is the structural representation of the described a kind of web advertisement pusher of the embodiment of the present invention three.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
Embodiment mono-
Referring to Fig. 1, a kind of web advertisement method for pushing that the embodiment of the present invention is provided is described, and described method comprises:
S101, obtain user's real-time behavioural information, and described real-time behavioural information comprises: webpage jump information and/or real-time search engine keyword in real time.
The described real-time behavioural information of obtaining the user particularly, comprising: obtain the real-time network behavior message of user, then from described real-time network behavior message, obtain real-time webpage jump information and/or real-time search engine keyword.
The webpage jump information comprises that the user arrives the site information of accessing before the current goal website in real time.Wherein, the site information that each was accessed corresponding a unique website logo, for example URL(uniform resource locator) (UniformResourceLocator, URL).
Search engine keywords in the network behavior message, mean that the user is by this keyword of search in search engine, then jumps to the current goal website from Search Results.
S102, obtain the real-time interest information that real-time webpage jump information and/or search engine keywords are corresponding.
Match corresponding categories of websites information or the interest attribute information real-time interest information as the user according to user's corresponding website logo of real-time webpage jump information and/or search engine keywords from the first preset mapping table.
Wherein, described the first preset mapping table can be database, can be also the information that records network behavior message or other any user's of recording redirect categories of websites of categories of websites.The content of the first mapping table is as shown in table 1, table 2:
| User ID | The redirect website logo | Categories of websites |
| C1 | W1 | Automobile, physical culture |
| C1 | W2 | Health, tourism, household, house property |
Table 1
| User ID | Search engine keywords | The interest attribute |
| C1 | Automobile | Automobile |
| C2 | Physical culture | Physical culture |
Table 2
If redirect website logo and/or search engine keywords that described webpage jump information is corresponding do not exist in the first mapping table, termination or by other means to user's advertisement.
S103, mate described user's real-time interest information and the second mapping table, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
The second mapping table has been stored the mapping relations between user interest information and different content advertisement, referring to table 3, shows the content example of described the second mapping table:
| The real-time interest of user | Advertisement and identifier |
| Automobile | A1、A2 |
| Physical culture | A4、 |
| House property | A6、A7、A9 |
Table 3
Optionally, before this step 103, also comprise:
Advertising message is classified by the content similarity, and set up associated according to the degree of relevant or mutual exclusion between different classes of advertisement.
Particularly, between dissimilar advertisement, according to knowledge such as psychology, sociology, the experience of lifes, set up contact, this contact can show that this advertisement of two types is correlated with or the degree of mutual exclusion.Such as clothes is associated with the shoes and hats socks, outdoor gear is associated with tourist attractions, sports goods etc., the obvious follower in certain position and this star is represented to product associated; To the same class product, also can classify according to different-style, such as the clothes footgear can be divided into commercial affairs, leisure, motion etc.
So, not only can push the advertisement directly related with the real-time interest information of active user to the user, and can play the advertisement with certain correlativity, when guaranteeing the advertisement putting precision, further improve the scope of institute's advertisement.
In step s103, the advertising message of described coupling comprises: with described real-time interest information directly coupling the first advertising message and/or with associated the second advertising message of described the first advertising message;
Described by the transmitting advertisement information of coupling to terminal corresponding to user, specifically comprise: by the first advertising message and/or the second transmitting advertisement information to terminal corresponding to user.
For example: certain user jumps to the current goal website by the clothing website or by the keyword relevant to clothes from search engine, the real-time interest information that means this user is clothes, therefore, dress advertisements is exactly the first advertising message in the present embodiment, and with the related advertisement of dress advertisements, as: washing machine advertisement, washing powder advertisement are exactly the second advertising message, and described the first billboard garment and the second advertising message washing machine, washing powder are pushed to the terminal that the user uses.
Embodiment bis-
Referring to Fig. 2, a kind of web advertisement method for pushing that the embodiment of the present invention is provided is described, and described method comprises:
S201, obtain user's real-time behavioural information.
S202, obtain user's historical behavior information.
It should be noted that, step 202 can be independent of other steps of the present embodiment and implement, for example, can based on background thread or by server regularly execution step 202 obtain and store user's historical behavior information, so, during to active user's broadcast advertisement, can obtain information needed in real time from pre-stored historical behavior information when needs, therefore, greatly saved the time.
Wherein, obtain user's historical behavior information, specifically comprise:
Sub-step 1, obtain the web-based history behavior message in user's a period of time, to described web-based history behavior message cleaning and filtering.
Obtain user's network behavior message from apparatus for network node, then this web-based history message is carried out to cleaning and filtering, such as the message that filters out CSS, JS, picture, non-user access etc.
Sub-step 2, generate the 3rd mapping table according to described web-based history behavior message, and described the 3rd mapping table comprises: the categories of websites information that the user interest group corresponding with user ID and website logo are corresponding.
Described the 3rd mapping table is the result that original web-based history behavior message is processed, it can be database, can be also other file layouts, for example, directly the relevant informations such as categories of websites, the described interest group of user are added in corresponding web-based history behavior, the present invention is not restricted this.If, with the 3rd mapping table storage, its content example is as shown in table 4:
Table 4
Optionally, according to the interest group normalization result to the website crowd, upgrade category feature corresponding to described website.Particularly: the total the number of visiting people by the number of this each interest group of website divided by this website, the accounting that obtains is obtained to the normalizing value of this interest group divided by the accounting of the corresponding interest group of the whole network (the whole network here refers to all web-based history behavior messages that obtain), and sorted according to this normalizing value, get the happiest interest group of normalizing value and upgrade category feature corresponding to this website, thereby better embody the crowd characteristic of this website.
For example, the crowd of access current site W1 is distributed in and calculates unit, clothes group, calculates respectively the normalizing value:
Computing machine: 20% (current) 1% (the whole network) contrast: 0.2/0.01=20
Clothes: 50% (current) 20%(is complete) contrast: 0.5/0.2=2.5
Therefore, current site crowd more is partial to computer, with the category feature of this website of computer renewal correspondence in table 4.
Sub-step 3, from described the 3rd mapping table, obtain the user access through the up/down of website trip associating websites, search engine keywords, and generate the 4th mapping table by the sequence of the website degree of association.
Wherein, the up/down of described website trip associating websites comprises: arrive the website of accessing before current site, and leave the website of accessing after current site.
Described generation the 4th mapping table specifically comprises:
Obtain in user's access process through the degree of association between website, by the degree of association to the website sequence of process, get front n generation the 4th mapping table from the sequence of described website, wherein, n is more than or equal to 1 integer.
Wherein, the degree of association between website is calculated by the following method:
Suppose, calculate the degree of association between targeted website T and website, upstream W, the visitor of website T1 and W1 adds up to M_w1 by statistics, and the visitor of T1Yu website, website W2 counts M_w2, the degree of association R=M_w1/ (M_w1+M_w2) between the W1 of website T1Yu website.
According to targeted website T1 and user access through the sequence of the degree of association of website W, generate the 4th mapping table, its content example is as table 5:
Table 5
As shown in table 5, for targeted website T1, after the website degree of association sorts from big to small, its corresponding categories of websites successively: the car information class > the shopping class software exchanges class
S203, obtain user's real-time interest information according to real-time behavioural information.
Obtain real-time behavioural information from user's real-time network behavior message, comprising: real-time webpage jump information and/or search engine keywords information.Wherein, the webpage jump information comprises that the user arrives the current web page website/webpage of the process of accessing before, obtains the redirect website logo that these website/webpages are corresponding in real time;
In match user sign and/or redirect website logo and/or search engine keywords and pre-stored the first mapping table, if mate, extract corresponding categories of websites or interest attribute as real-time interest information; If do not mate, termination or by other rules to user's advertisement.
The real-time interest information example of the described user C1 obtained is as follows:
W1: automobile, physical culture
W2: health, tourism, household, house property
S204 obtains user's historical interest information from described historical behavior information.
Specifically comprise: match user sign and/or targeted website identify and preset web-based history behavior message or the 3rd mapping table, if coupling is extracted the described interest group of respective user and/or the described classification in targeted website as historical interest information from described web-based history behavior message or the 3rd mapping table.
Further, match user sign and targeted website sign and the 4th mapping table, if coupling selects the classification information of the associating websites that the degree of association is high as historical interest information.
Wherein, the degree of association is higher shows that the user is higher to the corresponding categories of websites of this degree of association or interest information attention rate, also just means that obtained categories of websites information and user's true interest error is less, has effectively improved accuracy and the precision of throwing in advertisement.Below the historical interest information example of the user that obtains from historical behavior information:
The interest group i1 that user C1 is corresponding: children, health, prepare for the postgraduate qualifying examination, personal electric consumption, lute-playing, chess, calligraphy and painting, culture;
The associating websites classification r1 that targeted website T1 is corresponding: car information, shopping, software exchange
S205, press the presetting rule weighted calculation to described user's real-time interest information and historical interest information, obtains the first object interest information.
The present embodiment middle age, the real-time interest information of user C1: { w1: automobile, physical culture } { w2: health, tourism, household, house property };
The historical interest information of user C1: i1: children, health, prepare for the postgraduate qualifying examination, personal electric consumption, lute-playing, chess, calligraphy and painting, culture { r1: car information, shopping, software exchange };
Draw target interest information TI=a1*w1+a2*w2+b1*i1+c1*r1 by the presetting rule weighted calculation
It should be noted that, in the embodiment of the present invention, by the presetting rule weighted calculation, draw in the process of target interest information, described presetting rule specifically refers to that the ability technician can determine the weighted value of each several part according to actual needs voluntarily, for example, in the present embodiment, the value of coefficient a1, a2, b1, c1 is all adjustable, relevant with the time, the time that behavior occurs is nearer, and the value of this coefficient is larger; In addition, w1, w2, i1, r1 also can arrange different weights in gathering separately as required.
Weighted calculation draws target interest information TI=1.0*w1+0.99*w2+0.8*i1+0.9*r1, for the purpose of simplifying the description, supposes that in w1, w2, i1, r1 set, every weight all equates here.Last all types of score is respectively: automobile: 1.9, and physical culture: 1.0, health: 1.8, tourism: 1.0, household: 1.0, house property: 1.0, children: 0.8 etc., finally draw this optimum matching type, the target interest information is automotive-type.
S206, mate described user's first object interest information and the second mapping table, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
Wherein, the advertising message of described coupling comprises: with described target interest information directly coupling the first advertising message and/or with associated the second advertising message of described the first advertising message;
Described by the transmitting advertisement information of coupling to terminal corresponding to user, specifically comprise: by the first advertising message and/or the second transmitting advertisement information to terminal corresponding to user.
For example: certain user jumps to the current goal website by the clothing website or by the keyword relevant to clothes from search engine, the real-time interest information that means this user is clothes, and the historical data analysis result shows that this user interest information belongs to the sports enthusiast, comprehensive above factor, the target interest information that goes out this user through weighted calculation is gym suit, therefore, we preferentially give this user using the wear advertisements of motion class as the first transmitting advertisement information, rather than other sports advertisements such as basketball, football.Further, the terminal that the laundry advertisement be associated with the motion class wear advertisements can be used to the user as the second transmitting advertisement information.
207, judge whether successfully to obtain user's real-time behavioural information and historical behavior information, if failure, the historical behavior information of by collecting the feedback information of user on terminal, obtaining user interest information and being stored as the user.
When user behavior data does not exist, can play the advertisement different classes of, that discrimination is higher at the advertisement position poll of terminal, see that the user responds the advertisement of which kind of type, and then progressively refinement, recommend to be associated with clicked advertisement but the advertisement of differentiation arranged again each other to it, so just can be in the input advertisement collection user's interest information.For example: A male sex's advertisement B women advertisement, if the user has chosen A male sex's advertisement, in back-call, further recommend the advertising message of male sex's advertisement to the user, as: easy dress advertisement, commercial formal dress advertisement, footwear advertisement, and based on information acquisition and receipt further, storage user's interest behavior information in the current site server.
Above a kind of web advertisement method for pushing that the embodiment of the present invention is provided describes, below, with reference to the content of above-described embodiment, a kind of web advertisement pusher provided by the invention is described.
Referring to Fig. 3, a kind of web advertisement pusher that the embodiment of the present invention provides comprises:
Real-time behavioural information getter 310, for obtaining user's real-time behavioural information, described real-time behavioural information comprises: real-time webpage jump information and/or real-time search engine keyword;
Real-time interest information getter 320, for obtaining described real-time webpage jump information and/or real-time interest information corresponding to search engine keywords;
Advertisement pushing device 330, for mating described user's real-time interest information and the second mapping table, if coupling, by the transmitting advertisement information of coupling, to terminal corresponding to described user, described the second mapping table has been stored the mapping relations between user interest information and different content advertisement.
Wherein, described device also comprises:
Ad classification device 340 for advertising message is classified by the content similarity, and is set up associated between different classes of advertisement according to the degree of correlation;
Described advertisement pushing device 330, also for will with the first advertising message of described real-time interest information coupling and/or with associated the second transmitting advertisement information of described the first advertising message to terminal corresponding to user.
Wherein, described device also comprises:
Historical behavior acquisition of information device 350, for obtaining user's historical behavior information;
Historical interest information getter 360, for obtaining user's historical interest information from described historical behavior information;
Target interest information getter 370, press the presetting rule weighted calculation for the real-time interest information to described user and historical interest information, obtains the first object interest information;
Described advertisement pushing device 330, first object interest information and the second mapping table for mating described user also, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
Wherein, described historical behavior acquisition of information device 350, also for:
Obtain the web-based history behavior message in user's a period of time, to described web-based history behavior message cleaning and filtering;
Generate the 3rd mapping table according to described web-based history behavior message, described the 3rd mapping table comprises user interest group, categories of websites information;
From described the 3rd mapping table, obtain the user access through the up/down of website trip associating websites, search engine keywords, and generate the 4th mapping table by the sequence of the website degree of association;
Described historical interest information getter 360, also for match user sign and targeted website sign and the 4th mapping table, if coupling selects the classification information of the associating websites that the degree of association is high as historical interest information.
Wherein, described device also comprises:
Interest information gatherer 380, for judging whether successfully to obtain user's described real-time behavioural information and described historical behavior information, if failure, collect the interest information of the feedback of user on terminal, and store the historical behavior information that the interest information of described feedback is described user.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is and the difference of other embodiment that between each embodiment, identical similar part is mutually referring to getting final product.
For aforesaid embodiment of the method, for simple description, therefore it all is expressed as to a series of combination of actions, but those skilled in the art should know, the present invention is not subject to the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and related action and module might not be that the present invention is necessary.
Finally, also it should be noted that, in this article, relational terms such as the first and second grades only is used for an entity or operation are separated with another entity or operational zone, and not necessarily requires or imply between these entities or operation the relation of any this reality or sequentially of existing.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby make the process, method, commodity or the equipment that comprise a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or also be included as the intrinsic key element of this process, method, commodity or equipment.In the situation that not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, commodity or the equipment that comprises described key element and also have other identical element.
Above a kind of web advertisement method for pushing provided by the present invention and device are described in detail, applied specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment is just for helping to understand method of the present invention and core concept thereof; , for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention simultaneously.
Claims (10)
1. a web advertisement method for pushing, is characterized in that,
Obtain user's real-time behavioural information, described real-time behavioural information comprises: real-time webpage jump information and/or real-time search engine keyword;
Obtain described real-time webpage jump information and/or real-time interest information corresponding to search engine keywords;
The real-time interest information and the second mapping table that mate described user, if coupling, by the transmitting advertisement information of coupling, to terminal corresponding to described user, described the second mapping table has been stored the mapping relations between user interest information and different content advertisement.
2. the method for claim 1, is characterized in that, before the real-time interest information and the second mapping table of described match user, also comprises:
Advertising message is classified by the content similarity, and set up associated between different classes of advertisement according to the degree of correlation;
Described by the coupling transmitting advertisement information to terminal corresponding to user, specifically comprise:
Will with the first advertising message of described real-time interest information coupling and with associated the second transmitting advertisement information of described the first advertising message to terminal corresponding to user.
3. the method for claim 1, is characterized in that, also comprises:
Obtain user's historical behavior information;
Obtain user's historical interest information from described historical behavior information;
Real-time interest information and historical interest information to described user are pressed the presetting rule weighted calculation, obtain the first object interest information;
Described by the coupling transmitting advertisement information to terminal corresponding to user, specifically comprise:
The first object interest information and the second mapping table that mate described user, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
4. will go 3 described methods as right, it is characterized in that, the described user's of obtaining historical behavior information comprises:
Obtain the web-based history behavior message in user's a period of time, to described web-based history behavior message cleaning and filtering;
Generate the 3rd mapping table according to described web-based history behavior message, described the 3rd mapping table comprises user interest group, categories of websites information;
From described the 3rd mapping table, obtain the user access through the up/down of website trip associating websites, search engine keywords, and generate the 4th mapping table by the sequence of the website degree of association;
The described historical interest information that obtains the user from historical behavior information specifically comprises:
Match user sign and targeted website sign and the 4th mapping table, if coupling selects the classification information of the associating websites that the degree of association is high as historical interest information.
5. method as described as any one in claim 1 to 4, is characterized in that, also comprises:
Judge whether successfully to obtain user's described real-time behavioural information and described historical behavior information, if the interest information of the feedback of user on terminal is collected in failure, and store the historical behavior information that the interest information of described feedback is described user.
6. a web advertisement pusher, is characterized in that,
Real-time behavioural information getter, for obtaining user's real-time behavioural information, described real-time behavioural information comprises: real-time webpage jump information and/or real-time search engine keyword;
Real-time interest information getter, for obtaining described real-time webpage jump information and/or real-time interest information corresponding to search engine keywords;
The advertisement pushing device, for mating described user's real-time interest information and the second mapping table, if coupling, by the transmitting advertisement information of coupling, to terminal corresponding to described user, described the second mapping table has been stored the mapping relations between user interest information and different content advertisement.
7. device as claimed in claim 6, is characterized in that, also comprises:
The ad classification device for advertising message is classified by the content similarity, and is set up associated between different classes of advertisement according to the degree of correlation;
Described advertisement pushing device, also for will with the first advertising message of described real-time interest information coupling and with associated the second transmitting advertisement information of described the first advertising message to terminal corresponding to user.
8. device as claimed in claim 6, is characterized in that, also comprises:
Historical behavior acquisition of information device, for obtaining user's historical behavior information;
Historical interest information getter, for obtaining user's historical interest information from described historical behavior information;
Target interest information getter, press the presetting rule weighted calculation for the real-time interest information to described user and historical interest information, obtains the first object interest information;
Described advertisement pushing device, first object interest information and the second mapping table for mating described user also, if coupling, by the transmitting advertisement information of coupling to terminal corresponding to described user.
9. to remove 8 described devices as right, it is characterized in that, described historical behavior acquisition of information device, also for:
Obtain the web-based history behavior message in user's a period of time, to described web-based history behavior message cleaning and filtering;
Generate the 3rd mapping table according to described web-based history behavior message, described the 3rd mapping table comprises user interest group, categories of websites information;
From described the 3rd mapping table, obtain the user access through the up/down of website trip associating websites, search engine keywords, and generate the 4th mapping table by the sequence of the website degree of association;
Described historical interest information getter, also for match user sign and targeted website sign and the 4th mapping table, if coupling selects the classification information of the associating websites that the degree of association is high as historical interest information.
10. device as described as any one in claim 1 to 4, is characterized in that, also comprises:
The interest information gatherer, for judging whether successfully to obtain user's described real-time behavioural information and described historical behavior information, if failure, collect the interest information of the feedback of user on terminal, and store the historical behavior information that the interest information of described feedback is described user.
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