CN108615166A - A kind of showing advertisement method and apparatus - Google Patents
A kind of showing advertisement method and apparatus Download PDFInfo
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- CN108615166A CN108615166A CN201611144640.5A CN201611144640A CN108615166A CN 108615166 A CN108615166 A CN 108615166A CN 201611144640 A CN201611144640 A CN 201611144640A CN 108615166 A CN108615166 A CN 108615166A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present embodiments relate to Internet technical field more particularly to a kind of showing advertisement method and apparatus, including：Operation focus when user browses the first webpage is obtained, operation focus is the position that user is directed toward when being operated on the first webpage.The subject area that user's concern is determined according to operation focus shows and the relevant advertisement of subject area in the second webpage of operation focus triggering.In the embodiment of the present invention, the subject area of the content of pages of user's concern is judged in the operation focus of webpage by real-time tracking user, actively pushes association ad content to user.In no new user of acquisition behavioral data in long or short term, the subject area of new user's concern, the restraining factors such as cold start-up, Sparse being commonly encountered in being built so as to avoid existing user interest model can also be determined according to operation focus.After the subject area for determining user's concern, relevant advertisement is launched according to the subject area, to improve the precision of advertisement dispensing.
Description
Technical field
The present embodiments relate to Internet technical field more particularly to a kind of showing advertisement method and apparatus.
Background technology
Currently, in China's Internet advertising application, the phenomenon that there is the web advertisements without target, explosive dispensing.This
Kind marketing advertisement mode, not only the attention of the network user could not be caused, it but causes to user's vision, computer and terminal device
The interference of performance, it is even more impossible to meet the popularization of enterprise to be expected.Therefore, how to promote advertisement and launch benefit also more and more by advertisement
The concern of content supplier.The dispensings such as the classified advertisement based on physical location, the targeted ads based on content of pages/user behavior
Mode becomes the major technique that offer is personalized, advertisement mode is marketed in diversification and realizes route.Wherein, it is based on web page contents/use
The targeted ads of family behavior, mostly at present is to track the page that window browse user into line trace by the web advertisement, collects use
Family behavioral data, structuring user's are short-term or Long-term Interest characteristic model.However, the cold start-up, data present in such methods are dilute
The problems such as dredging is always the restraining factors realized advertisement accurately and launched.
Invention content
The embodiment of the present invention provides a kind of showing advertisement method and apparatus, short-term or long to solve user in the prior art
Existing for phase interest characteristics model the problem of cold start-up, Sparse.
An embodiment of the present invention provides a kind of showing advertisement methods, including：
Operation focus when user browses the first webpage is obtained, the operation focus is the user in first webpage
The position being directed toward when upper operation；
The subject area of user's concern is determined according to the operation focus；
Show and the relevant advertisement of the subject area in the second webpage of operation focus triggering.
Optionally, before the subject area that user's concern is determined according to the operation focus, further include：
The historical operation focus for not inquiring the user in information in first webpage is recorded from historical operation focus
Information.
Optionally, further include：
If recording the historical operation for inquiring the user in information in first webpage from the historical operation focus
Focus information then determines the subject area of user's concern according to the historical operation focus information of first webpage；
Show the relevant advertisement of the subject area on first webpage.
Optionally, the subject area of user's concern is determined according to the historical operation focus of first webpage, including：
To each factor weighted calculation in the historical operation focus information of first webpage, preset if result of calculation meets
Condition, the then subject area paid close attention to the corresponding subject area of historical operation focus for meeting the preset condition as the user；
Wherein, each factor includes at least one following information：
The residence time and historical operation focus of the number of operations of historical operation focus, the webpage of historical operation focus triggering
The access times of the webpage of triggering.
Optionally, after operation focus when acquisition user first webpage of browsing, further include：
Each factor information of the operation focus is counted, and each factor information of the operation focus is added to history behaviour
Make in focus record information.
Correspondingly, the embodiment of the present invention additionally provides a kind of showing advertisement device, including：
Acquisition module, for obtaining operation focus when user browses the first webpage, the operation focus is the user
The position being directed toward when being operated on first webpage；
Determining module, the subject area for determining user's concern according to the operation focus；
Processing module, the second webpage for being triggered in the operation focus show and the relevant advertisement of the subject area.
Optionally, the acquisition module is additionally operable to：
The historical operation focus information that the user is inquired in information in first webpage is recorded from historical operation focus；
The determining module, specifically for not inquiring the user going through in first webpage in the acquisition module
When history operation focus information, the subject area of user's concern is determined according to the operation focus.
Optionally, the determining module is additionally operable to：
If acquisition module records in information from the historical operation focus and inquires the user in first webpage
Historical operation focus information then determines the theme of user's concern according to the historical operation focus information of first webpage
Domain；
The processing module is additionally operable to show the relevant advertisement of the subject area on first webpage.
Optionally, the determining module is specifically used for：
To each factor weighted calculation in the historical operation focus information of first webpage, preset if result of calculation meets
Condition, the then subject area paid close attention to the corresponding subject area of historical operation focus for meeting the preset condition as the user；
Wherein, each factor includes at least one following information：
The residence time and historical operation focus of the number of operations of historical operation focus, the webpage of historical operation focus triggering
The access times of the webpage of triggering.
Optionally, the acquisition module is additionally operable to：
Each factor information of the operation focus is counted, and each factor information of the operation focus is added to history behaviour
Make in focus record information.
The embodiment of the present invention provides a kind of showing advertisement method and apparatus, including：When acquisition user's the first webpage of browsing
Operation focus, the operation focus are the position that the user is directed toward when being operated on first webpage.According to the operation
Focus determines the subject area of user's concern, shows in the second webpage of operation focus triggering related to the subject area
Advertisement.In the embodiment of the present invention, by real-time tracking user the operation focus of webpage come judge user concern the page in
The subject area of appearance actively pushes association ad content to user.For new user, in long or short term in no new user of acquisition
When behavioral data, the subject area of new user's concern can also be determined according to real-time operation focus, it is emerging so as to avoid existing user
The restraining factors such as the cold start-up, the Sparse that are commonly encountered in interesting model construction.After the subject area for determining user's concern, according to institute
It states subject area and launches relevant advertisement, to improve the precision of advertisement dispensing.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill in field, without having to pay creative labor, it can also be obtained according to these attached drawings
His attached drawing.
Fig. 1 is a kind of flow diagram of showing advertisement method provided in an embodiment of the present invention；
Fig. 2 is a kind of schematic diagram of user's operation track provided in an embodiment of the present invention；
Fig. 3 is the flow diagram of another showing advertisement method provided in an embodiment of the present invention；
A kind of Fig. 4 structural schematic diagrams of showing advertisement device provided in an embodiment of the present invention.
Specific implementation mode
In order to make the purpose of the present invention, technical solution and advantageous effect be more clearly understood, below in conjunction with attached drawing and implementation
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only used to explain this hair
It is bright, it is not intended to limit the present invention.
It should be understood that the technical solution of the embodiment of the present invention can be applied to personal computer, can also be applied to mobile whole
In end equipment.For personal computer, when operation focus is that mouse stops, the position where mouse pointer.For
Mobile terminal device such as smart mobile phone, operation focus can be the positions that user clicks on webpage.
Fig. 1 examples show a kind of flow of showing advertisement method provided in an embodiment of the present invention, which can be by wide
Demonstration device is accused to execute.
Step S101 obtains operation focus when user browses the first webpage.
Step S102 determines the subject area of user's concern according to operation focus.
Step S103 shows and the relevant advertisement of subject area in the second webpage of operation focus triggering.
In step S101, operation focus is the position that user is directed toward when being operated on the first webpage.Specifically, Yong Hu
When browsing webpage using personal computer, it can determine that mouse pointer stops by tracking the motion track of mouse pointer on webpage
Position.Under normal circumstances, user has a further operating in the position that mouse pointer stops, and mouse pointer refers to when user's operation
To position be operation focus.The embodiment of the present invention provides a kind of example of operation focus, as shown in Fig. 2, the first webpage of setting
201 be the related webpage with education, and the initial position of the mouse pointer of user is 202, the moving process of the mouse pointer of user
It is 203, the stop position of the mouse pointer of user is 204.After mouse pointer stops in position 204, user clicks " primary version-
The link of student's channel ", position 204 is operation focus when user browses the first webpage 201 at this time.It is obtained in step S101
After operation focus when taking family the first webpage of browsing, the relevant information of operation focus is added to historical operation focus record
In information.
In step s 102, before the subject area for determining user's concern according to operation focus, query history operates first
Whether it includes historical operation focus information of the user in the first webpage that focus records in information.When if new user, historical operation
Focus record information does not have historical operation focus information of the new user in the first webpage, then directly according to new user in current page
Operation focus determine user concern subject area.If for example, operation trace shown in Fig. 2 be new user for the first time in the first webpage
Upper operation, then " primary version-student's channel " clicked according to user primarily determine that the subject area of user concern is to have with primary school
The educational information of pass.
In step s 103, after the subject area that user's concern is determined according to step S102, the second of operation focus triggering
Webpage shows and the relevant advertisement of subject area.For example, if the subject area of user shown in Fig. 2 concern is education related with primary school
Information, then user click " primary version-student's channel " be linked into second page after, can show in second page with
The relevant advertisements such as the related advertisement of primary school education, such as mechanism of training class of primary school, primary school's training books.The form of advertisement can be
Video, word, picture etc..Specifically is launching and before the relevant advertisement of subject area, first judging that new user browses the second webpage
Time illustrates the content of the second webpage of new user couple if the time that new user browses the second webpage is more than setting time threshold value
It is interested, it can be shown on the second webpage at this time and the relevant advertisement of subject area.If new user browse the second webpage when
Between be not above setting time threshold value, illustrate the content of the second webpage of new user couple and lose interest in, at this time also just It is not necessary to
Launch advertisement.Setting time threshold value according to website user be averaged reading rate, the page access time set.
In the embodiment of the present invention, for new user, it is previous in historical operation focus records information cannot to inquire user
Historical behavior information when, then according to new user the quick really new user's concern of operation focus of current page subject area,
And it is commonly encountered in being built so as to avoid existing user interest model in corresponding webpage relevant ads according to subject area
The restraining factors such as cold start-up, Sparse improve the precision of advertisement dispensing.
Optionally, believe in the historical operation focus of the first webpage if being recorded from historical operation focus and inquiring user in information
Breath then illustrates that the user is old user, there is operation behavior on the first webpage before, at this time can be according to user's history
Operation focus information determines the subject area of user's concern, then shows the relevant advertisement of subject area on corresponding webpage.It can also
The subject area that the current operation focus combination historical operation focus record information of user is determined to user concern, then in correspondence
Webpage on show with the relevant content of subject area, specifically include following two situations：
Situation one records the subject area that information determines user's concern according to user's history operation focus, then in corresponding net
Show the relevant advertisement of subject area on page.
Set the operation trace shown in Fig. 2 for old user, had recorded in historical operation focus record information the user it
Preceding multiple click " primary version-student's channel " therefore deduces that the subject area " primary version-student's channel " of user concern.
So the user, can be in the first webpage when entering first page and browsing the time of the first webpage more than setting time threshold value
The advertisement with types such as the relevant advertisements of primary school education, such as training organization of primary school, bookstore of primary school is launched in advertisement.
Situation two, the master that user's concern is determined according to the current operation focus combination historical operation focus record information of user
Domain is inscribed, then shows the relevant advertisement of subject area on corresponding webpage.
It sets after user enters the first webpage shown in Fig. 2 and clicks " primary version-student's channel " into the second webpage, at this time
It can be related with primary school education according to the subject area for " primary version-student's channel " the rough estimate user concern that user clicks.
Then historical operation focus information of the user on the second webpage is inquired in historical operation focus records information, passes through inquiry
It obtains repeatedly clicking the relevant information with pupil's Expert English language training by qualified teachers on second webpage of user, to according to user's current point
The relevant information of pupil's Expert English language training by qualified teachers in " primary version-student's channel " and historical operation focus the record information hit can be with
Determine that the subject area of user concern is related to pupil's Course Training, especially pupil's Expert English language training by qualified teachers, therefore can be the
Show the advertisement with the relevant training organization's class of pupil's Expert English language training by qualified teachers on two webpages.
In the embodiment of the present invention, for the previous historical behavior of user can be inquired in recording information in historical operation focus
The user of information determines the theme of user's concern according to the user's history behavioural information and user's current operation focus information
Domain, and according to subject area in corresponding webpage relevant ads, so as to reduce the range for the subject area that user pays close attention to, more
The accurately content of judgement user concern improves the precision that advertisement is launched.
Optionally, the subject area of user's concern is determined according to the historical operation focus of first webpage, specially：
To each factor weighted calculation in the historical operation focus record information of first webpage, if result of calculation, which meets, presets item
Part, then the subject area paid close attention to the corresponding subject area of historical operation focus for meeting the preset condition as the user,
In, each factor includes at least one following information：
The residence time and historical operation focus of the number of operations of historical operation focus, the webpage of historical operation focus triggering
The access times of the webpage of triggering.
Specifically, the number of operations of historical operation focus refers to the number of operations in the same content area of webpage and adds up,
For example the number of operations of the historical operation focus of " primary version-student's channel " region refers to user in different time in Fig. 2
The number of " primary version-student's channel " is clicked o'clock on the first webpage.The historical operation of " primary version-teacher's channel " region
The number of operations of focus refers to the number that user clicks " primary version-teacher's channel " on the first webpage in different time points.
The residence time of the webpage of historical operation focus triggering refers to residence time of the user on open webpage.Such as with
Family has stopped 10 minutes after first switching on the first webpage on the first webpage, then can be recorded in historical operation focus record information
Residence time of the user on the first webpage is 10 minutes, if the user repeatedly opens the first webpage and in the first webpage later
The residence time repeatedly recorded can be then averaged by upper stop.If user clicks " primary version-after opening the first webpage
Raw channel " enters the second webpage, and is stopped on the second webpage, then can record the user in historical operation focus record information exists
Residence time on second webpage.
The access times of the webpage of historical operation focus triggering refer to the number that user accesses webpage, for example user visits for the first time
When asking that the first webpage closes the first webpage or enters the second webpage from the first webpage later, then in historical operation focus record information
It is primary that the user, which can be recorded, and access the number of the first webpage, and when the user reopens the first webpage later, historical operation is burnt
The number of the user the first webpage of access adds one in point record information, adds up successively.It should be noted that historical operation focus is remembered
Each factor in record information is not only limited in above three factor.
In order to clearly introduce the process for the subject area for determining user's concern according to historical operation focus, the present invention is real
It applies example and a kind of example recording the subject area that each factor in information determines that user pays close attention to according to historical operation focus, setting is provided
The first webpage of user's current accessed records information by query history operation focus and has obtained behaviour of the user on the first webpage
Make focus information, such as the number of clicks of user each region on the first webpage, user uses in the residence time of the first webpage
Family accesses the number etc. on the first webpage.If user has recorded the number of operations of multiple historical operation focuses on the first webpage,
And the corresponding content of number of operations of each historical operation focus differs, for example, both included on the first webpage click it is " small
The number of version-student's channel " further includes the number that " junior middle school's version-student's channel " is clicked on the first webpage.Due to above-mentioned two
The corresponding subject area of number of operations of a historical operation focus differs, so needing to be divided into two kinds of situations calculating.By will be each
Factor weighted calculation, judges whether result of calculation meets preset condition, and weights are set as the case may be.If in the first webpage
Meet setting condition with after " primary version-student's channel " relevant factor weighting, then " primary version-student's channel " is determined as this
The subject area of user's concern.
Embodiment in order to preferably explain the present invention describes the embodiment of the present invention below by specific implement scene and provides
A kind of showing advertisement method flow.
As shown in figure 3, this approach includes the following steps：
Step S301 obtains operation focus when user browses the first webpage.
Step S302, query history operation focus record the corresponding historical operation focus information of the user in information.
Whether step S303 judges in historical operation focus record information to include historical operation of the user in the first webpage
Focus information, if so, S304 is thened follow the steps, it is no to then follow the steps S308.
Step S304 determines the subject area of user concern according to the historical operation focus information of the first webpage.
Step S305, judges whether the time for browsing the first webpage is more than setting time threshold value, if so, thening follow the steps
S306, it is no to then follow the steps S307.
Step S306 shows the relevant advertisement of subject area on the first webpage.
Step S307 does not show advertisement on the first webpage.
Step S308 determines the subject area of user concern according to current operation focus.
Step S309, judges whether the time for browsing the second webpage is more than setting time threshold value, if so, thening follow the steps
S310, no to then follow the steps S311, wherein user's current operation focus is located at the first webpage, after user's clicking operation focus
The page redirected is the second webpage.
Step S310 shows the relevant advertisement of subject area on the second webpage.
Step S311 does not show advertisement on the second webpage.
From the above, it is seen that the embodiment of the present invention provides a kind of showing advertisement method and apparatus, including：It obtains and uses
Family browses operation focus when the first webpage, and the operation focus user is directed toward when being operated on first webpage
Position.The subject area that user's concern is determined according to the operation focus, in the second webpage exhibition of operation focus triggering
Now with the relevant advertisement of the subject area.In the embodiment of the present invention, sentenced in the operation focus of webpage by real-time tracking user
Determine the subject area of the content of pages of user's concern, actively pushes association ad content to user.For new user, do not obtaining
When new user behavioral data in long or short term, the subject area of new user's concern can also be determined according to real-time operation focus, from
And avoid the restraining factors such as cold start-up, the Sparse being commonly encountered in existing user interest model structure.Determining user pass
After the subject area of note, relevant advertisement is launched according to the subject area, to improve the precision of advertisement dispensing.
Based on same idea, Fig. 4 illustratively shows a kind of knot of showing advertisement device provided in an embodiment of the present invention
Structure, the device can execute the flow of showing advertisement.
As shown in figure 4, the device includes：
Acquisition module 401, for obtaining operation focus when user browses the first webpage, the operation focus is the use
The position that family is directed toward when being operated on first webpage；
Determining module 402, the subject area for determining user's concern according to the operation focus；
Processing module 403, the second webpage for being triggered in the operation focus show relevant wide with the subject area
It accuses.
Optionally, the acquisition module 401 is additionally operable to：
The historical operation focus information that the user is inquired in information in first webpage is recorded from historical operation focus；
The determining module 402 is specifically used for not inquiring the user in first net in the acquisition module 401
When the historical operation focus information of page, the subject area of user's concern is determined according to the operation focus.
Optionally, the determining module 402 is additionally operable to：
If the acquisition module 401 records in information from the historical operation focus and inquires the user described first
The historical operation focus information of webpage then determines user's concern according to the historical operation focus information of first webpage
Subject area；
The processing module 403 is additionally operable to show the relevant advertisement of the subject area on first webpage.
Optionally, the determining module 402 is specifically used for：
To each factor weighted calculation in the historical operation focus information of first webpage, preset if result of calculation meets
Condition, the then subject area paid close attention to the corresponding subject area of historical operation focus for meeting the preset condition as the user；
Wherein, each factor includes at least one following information：
The residence time and historical operation focus of the number of operations of historical operation focus, the webpage of historical operation focus triggering
The access times of the webpage of triggering.
Optionally, the acquisition module 401 is additionally operable to：
Each factor information of the operation focus is counted, and each factor information of the operation focus is added to history behaviour
Make in focus record information.
From the above, it is seen that the embodiment of the present invention provides a kind of showing advertisement method and apparatus, including：It obtains and uses
Family browses operation focus when the first webpage, and the operation focus user is directed toward when being operated on first webpage
Position.The subject area that user's concern is determined according to the operation focus, in the second webpage exhibition of operation focus triggering
Now with the relevant advertisement of the subject area.In the embodiment of the present invention, sentenced in the operation focus of webpage by real-time tracking user
Determine the subject area of the content of pages of user's concern, actively pushes association ad content to user.For new user, do not obtaining
When new user behavioral data in long or short term, the subject area of new user's concern can also be determined according to real-time operation focus, from
And avoid the restraining factors such as cold start-up, the Sparse being commonly encountered in existing user interest model structure.Determining user pass
After the subject area of note, relevant advertisement is launched according to the subject area, to improve the precision of advertisement dispensing.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the present invention
Form.It is deposited moreover, the present invention can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
Instruct the processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine so that the instruction executed by computer or the processor of other programmable data processing devices is generated for real
The device for the function of being specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of showing advertisement method, which is characterized in that including：
Operation focus when user browses the first webpage is obtained, the operation focus is that the user grasps on first webpage
As when the position be directed toward；
The subject area of user's concern is determined according to the operation focus；
Show and the relevant advertisement of the subject area in the second webpage of operation focus triggering.
2. the method as described in claim 1, which is characterized in that described to determine user's concern according to the operation focus
Before subject area, further include：
The historical operation focus information for not inquiring the user in information in first webpage is recorded from historical operation focus.
3. method as claimed in claim 2, which is characterized in that further include：
If recording the historical operation focus for inquiring the user in information in first webpage from the historical operation focus
Information then determines the subject area of user's concern according to the historical operation focus information of first webpage；
Show the relevant advertisement of the subject area on first webpage.
4. method as claimed in claim 3, which is characterized in that according to the determination of the historical operation focus of first webpage
The subject area of user's concern, including：
To each factor weighted calculation in the historical operation focus information of first webpage, if result of calculation, which meets, presets item
Part, the then subject area paid close attention to the corresponding subject area of historical operation focus for meeting the preset condition as the user；Its
In, each factor includes at least one following information：
The number of operations of historical operation focus, the residence time of the webpage of historical operation focus triggering and the triggering of historical operation focus
Webpage access times.
5. such as Claims 1-4 any one of them method, which is characterized in that when acquisition user first webpage of browsing
After operation focus, further include：
Each factor information of the operation focus is counted, and each factor information of the operation focus is added to historical operation coke
In point record information.
6. a kind of showing advertisement device, which is characterized in that including：
Acquisition module, for obtaining operation focus when user browses the first webpage, the operation focus is the user in institute
State the position being directed toward when operation on the first webpage；
Determining module, the subject area for determining user's concern according to the operation focus；
Processing module, the second webpage for being triggered in the operation focus show and the relevant advertisement of the subject area.
7. device as claimed in claim 6, which is characterized in that the acquisition module is additionally operable to：
The historical operation focus information that the user is inquired in information in first webpage is recorded from historical operation focus；
The determining module is grasped specifically for not inquiring the user in the acquisition module in the history of first webpage
When making focus information, the subject area of user's concern is determined according to the operation focus.
8. device as claimed in claim 7, which is characterized in that the determining module is additionally operable to：
If the acquisition module records in information from the historical operation focus and inquires the user in first webpage
Historical operation focus information then determines the theme of user's concern according to the historical operation focus information of first webpage
Domain；
The processing module is additionally operable to show the relevant advertisement of the subject area on first webpage.
9. device as claimed in claim 8, which is characterized in that the determining module is specifically used for：
To each factor weighted calculation in the historical operation focus information of first webpage, if result of calculation, which meets, presets item
Part, the then subject area paid close attention to the corresponding subject area of historical operation focus for meeting the preset condition as the user；Its
In, each factor includes at least one following information：
The number of operations of historical operation focus, the residence time of the webpage of historical operation focus triggering and the triggering of historical operation focus
Webpage access times.
10. such as claim 6 to 9 any one of them device, which is characterized in that the acquisition module is additionally operable to：
Each factor information of the operation focus is counted, and each factor information of the operation focus is added to historical operation coke
In point record information.
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| CN114841748A (en) * | 2022-05-13 | 2022-08-02 | 北京奇艺世纪科技有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
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