CN105589866A - Information display method and apparatus - Google Patents
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- CN105589866A CN105589866A CN201410566941.1A CN201410566941A CN105589866A CN 105589866 A CN105589866 A CN 105589866A CN 201410566941 A CN201410566941 A CN 201410566941A CN 105589866 A CN105589866 A CN 105589866A
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Abstract
The invention discloses an information display method and apparatus that are applied to electronic devices. The method comprises the steps of acquiring webpage content, wherein the webpage content includes at least two pieces of advertisement information; acquiring user attribute information; acquiring target advertisement information matched with the user attribute information from the at least two pieces of advertisement information; and when the webpage content is displayed, shielding other advertisement information not including the target advertisement information. According to the information display method, the advertisement information not matched with the user attribute information can be shielded effectively, and the target advertisement information matched with the user attribute information is displayed, so that the user can see advertisements that the user are interested in. Compared with the prior art of shielding all advertisements, the information display method is obviously beneficial for effective information transmission.
Description
Technical field
The present invention relates to Display Technique field, particularly a kind of method for information display and device.
Background technology
At present electronic equipment is in the time starting browser and open webpage, on webpage except showing current web page contentOutside, also can on webpage, show and the irrelevant content of current web page content, as various advertising messages etc.
In order not affect user's use, in prior art, conventionally can be by whole the advertising message in webpageMask, advertising message is not shown in webpage. But, because certain user wishes to pass throughAdvertising message is understood more contents, and therefore in existing this shielding web page, the mode of advertising message is not obviouslyBe beneficial to effective transmission of information.
Summary of the invention
In view of this, the application provides a kind of method for information display and device, in order to solve in prior artConventionally the advertising message in webpage is all masked, make the advertising message of the desired understanding of certain userCannot show equally, significant adverse is in the technical problem of effective transmission of information.
For achieving the above object, the application provides a kind of method for information display, is applied to electronic equipment,Described method comprises:
Obtain web page contents, wherein, described web page contents comprises at least two advertising messages;
Obtain customer attribute information;
In described at least two advertising messages, obtain the targeted advertisements mating with described customer attribute informationInformation;
In the time showing described web page contents, shielding does not comprise other advertising messages of described targeted advertisements information.
Said method, preferred, the targeted advertisements information that described acquisition is mated with described customer attribute informationComprise:
The advertisement attributes information of at least two advertising messages described in acquisition, described advertisement attributes information is at least wrappedDraw together adline;
According to described customer attribute information, by the advertisement attributes information pair of mating with described customer attribute informationThe advertising message of answering is as targeted advertisements information.
Said method, preferred, described customer attribute information comprises described user's historical behavior information;Described historical behavior information at least comprise historical viewings information, Historic preservation information, electronic business transaction information and/Or search information.
Said method, preferred, the advertisement attributes packets of information of at least two advertising messages described in described acquisitionDraw together:
Respectively the message structure of each advertising message in described at least two advertising messages is resolved, withObtain the advertisement attributes information of each described advertising message, described advertisement attributes information at least comprises commercial paperType.
Said method, preferably, sets in advance the corresponding relation of advertisement attributes and user property;
Accordingly, described according to described customer attribute information, wide by what mate with described customer attribute informationAccuse advertising message corresponding to attribute information as targeted advertisements information, comprising:
According to the corresponding relation of described advertisement attributes and user property, by advertisement attributes information and described userAttribute information meets the advertising message of described corresponding relation as targeted advertisements information.
The application also provides a kind of information display device, is applied to electronic equipment, and described device comprises:
Webpage acquiring unit, for obtaining web page contents, wherein, described web page contents comprises at least twoAdvertising message;
Attribute acquiring unit, for obtaining customer attribute information;
Target Acquisition unit, in described at least two advertising messages, obtains and described user propertyThe targeted advertisements information of information matches;
Information screen unit, in the time showing described web page contents, shielding does not comprise described targeted advertisementsOther advertising messages of information.
Said apparatus, preferred, described Target Acquisition unit comprises:
Type is obtained subelement, for the advertisement attributes information of at least two advertising messages described in obtaining, instituteState advertisement attributes information and at least comprise adline;
Target is determined subelement, for according to described customer attribute information, will with described customer attribute informationThe advertising message corresponding to advertisement attributes information of coupling is as targeted advertisements information.
Said apparatus, preferred, described customer attribute information comprises described user's historical behavior information;Described historical behavior information at least comprise historical viewings information, Historic preservation information, electronic business transaction information and/Or search information.
Said apparatus, preferred, described type is obtained subelement and is comprised:
Message structure parsing module, for respectively to the each advertising message of described at least two advertising messagesMessage structure resolve, to obtain each described advertisement attributes information, described advertisement attributes information is extremelyComprise less adline.
Said apparatus, preferably, sets in advance the corresponding relation of advertisement attributes and user property;
Accordingly, described target determines that subelement comprises:
Attribute information matching module, for the corresponding relation according to described advertisement attributes and user property, willThe advertising message that advertisement attributes information and described customer attribute information meet described corresponding relation is wide as targetAnnouncement information.
Known via above-mentioned technical scheme, compared with prior art, the application openly provides a kind of letterBreath display methods and device, by electronic equipment is comprised at least two advertising messages web page contents andCustomer attribute information obtains, and then determines and the targeted advertisements that matches of customer attribute information carries out,Thereby in the time of display web page content, effectively its except targeted advertisements information in shielding web page contentHis advertising message, reaches the unmatched advertising message of effective shielding and customer attribute information, shows that user belongs toThe targeted advertisements information that property information matches, makes user can see the advertisement that it is interested, comparesIn prior art, by all technology of shielding of advertisement, the application obviously can be beneficial to effective transmission of information.
Brief description of the drawings
In order to be illustrated more clearly in the embodiment of the present application or technical scheme of the prior art, below will be to realityThe accompanying drawing of executing required use in example or description of the Prior Art is briefly described, apparently, belowAccompanying drawing in description is only the application's embodiment, for those of ordinary skill in the art, notPay under the prerequisite of creative work, other accompanying drawing can also be provided according to the accompanying drawing providing.
The flow chart of a kind of method for information display embodiment mono-that Fig. 1 provides for the application;
The part flow chart of a kind of method for information display embodiment bis-that Fig. 2 provides for the application;
Fig. 3 is another part flow chart of the embodiment of the present application two;
Fig. 4 is the another part flow chart of the embodiment of the present application two;
The structural representation of a kind of information display device embodiment tri-that Fig. 5 provides for the application;
The part-structure schematic diagram of a kind of information display device embodiment tetra-that Fig. 6 provides for the application;
Fig. 7 is another part structural representation of the embodiment of the present application four;
Fig. 8 is the another part-structure schematic diagram of the embodiment of the present application four
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried outDescribe clearly and completely, obviously, described embodiment is only some embodiments of the present application, andNot whole embodiment. Based on the embodiment in the application, those of ordinary skill in the art are not doingGo out the every other embodiment obtaining under creative work prerequisite, all belong to the scope of the application's protection.
With reference to figure 1, the flow chart of a kind of method for information display embodiment mono-providing for the application, wherein,Described method is applied in electronic equipment, described electronic equipment can be mobile phone, pad, notebook computer,Desktop computers etc. can carry out the equipment that web data is browsed, and in the present embodiment, described method can compriseFollowing steps realize:
Step 101: obtain web page contents, wherein, described web page contents comprises at least two advertising messages.
Wherein, described web data can be understood as in the browser of electronic equipment by institute in Website serverThe web page contents getting, in the present embodiment, before this web data is presented on described electronic equipment,This web page contents is obtained, to make it possible to the advertisement letter to not meeting user's request in web dataBreath shields.
Step 102: obtain customer attribute information.
Wherein, described customer attribute information refers to the information that can show user's request, in the present embodiment,This customer attribute information can be used as the foundation of shielding advertisement.
Step 103: in described at least two advertising messages, acquisition is mated with described customer attribute informationTargeted advertisements information.
Wherein, described targeted advertisements information is and in the advertising message in described web page contents, meets user's needThe advertising message of asking, the namely required advertising message of seeing understanding of user.
Step 104: in the time showing described web page contents, shielding does not comprise other of described targeted advertisements informationAdvertising message.
That is to say, in the present embodiment, in the time showing described web page contents, the advertisement in web page contents is believedBreath, only shows the advertising message matching with customer attribute information, is beneficial to effective transmission of valuable information,Reach the embodiment of the present application object.
Known via above-mentioned technical scheme, the application provides a kind of method for information display embodiment mono-,By electronic equipment being comprised to the web page contents of at least two advertising messages and customer attribute information obtainGet, and then determine and the targeted advertisements that matches of customer attribute information carries out, thereby in display web page contentTime, effectively other advertising messages except targeted advertisements information in shielding web page content, reach and haveEffect shielding and the unmatched advertising message of customer attribute information, show the target that customer attribute information matchesAdvertising message, makes user can see the advertisement that it is interested, compared in prior art by advertisementAll technology of shielding, the present embodiment obviously can be beneficial to effective transmission of information.
With reference to figure 2, step 103 described in a kind of method for information display embodiment bis-providing for the applicationFlow chart, wherein, described step 103 can comprise the following steps realization:
Step 131: the advertisement attributes information of at least two advertising messages described in acquisition, described advertisement attributes letterBreath at least comprises adline.
Wherein, in described step 131, refer to, obtain respectively each described advertisement letter in described web page contentsThe advertisement attributes information of breath, and at least include in the advertisement attributes information of each described advertising message, this is wideThe adline data of announcement information, it should be noted that, described advertising message can be according to the knot of its informationStructure is classified as text, video, voice etc., also can be according to the field under its advertising message as religionEducate culture, physical recreation, job market, shopping, economy, military affairs etc. and classify, etc., therefore, instituteThe adline of stating advertising message can be video, voice etc., can be also education, shopping, military affairs etc.
Concrete, with reference to figure 3, be another realization flow figure of step 103 described in the embodiment of the present application two,Wherein, described step 131 can realize by step 301:
Step 301: respectively the message structure of each advertising message in described at least two advertising messages is carried outResolve, to obtain the advertisement attributes information of each described advertising message, described advertisement attributes information is at least wrappedDraw together adline.
That is to say or, in described step 131, by the message structure of described advertising message is carried outAnalyze, and then obtain the community set of described advertising message, in this set, include the many of this advertising messageIndividual attribute information, as information such as adline, advertisement text data, in the present embodiment, by this property setAdline in closing is as the advertisement attributes information of this advertising message.
Step 132: according to described customer attribute information, the advertisement of mating with described customer attribute information is belonged toAdvertising message corresponding to property information is as targeted advertisements information.
That is to say, in described step 132, each described advertisement attributes information and described user are belonged toProperty information mate one by one, and then advertisement attributes information and described customer attribute information are matched wideAnnouncement information is defined as targeted advertisements information, that is to say, adline and user are watched to understanding demand oneThe advertising message causing is as targeted advertisements information.
In the present embodiment, can set in advance the corresponding relation of advertisement attributes and user property, Jin ErWhile realizing described step 132, can, with reference to as flow chart in Fig. 4, with reference to figure 4, be the embodiment of the present applicationThe another realization flow figure of step 103 described in two, wherein, described step 132 can be passed through step 302Realize:
Step 302: according to the corresponding relation of described advertisement attributes and user property, by advertisement attributes information andDescribed customer attribute information meets the advertising message of described corresponding relation as targeted advertisements information.
Concrete, described corresponding relation can be keyword and the advertisement attributes information in customer attribute informationIn keyword between keyword corresponding relation, now, can be by with below in described step 302Formula realizes:
Extract at least one first keyword in described customer attribute information, then extract described advertisement attributesAt least one in information the second keyword, afterwards according to described keyword corresponding relation by each describedOne keyword carries out uniformity with each described the second keyword respectively and mates, will exist the second keyword withThe consistent advertising message of the first keyword is as targeted advertisements information.
It should be noted that, the described customer attribute information in above-described embodiment includes user's historical behaviorInformation, can be understood as, and user carries out web page browsing, video-see, audio frequency by described electronic equipmentThe historical behavior information of the operation such as broadcasting, text editing, therefore, at least wraps in described historical behavior informationDraw together historical viewings information as the information, Historic preservation information of carrying out web page contents by various browsers asData content, electronic business transaction information and/or search information in buffer memory etc.
Therefore, based on described customer attribute information, can match with described customer attribute information namelyAfter the adline of user's request, advertising message corresponding to adline that this is matched is defined asTargeted advertisements information, and then in the time of the described web page contents of follow-up demonstration, can shield except described targeted advertisementsOther advertising messages outside information, are beneficial to effective transmission of valuable advertising message concerning user.For example, in described customer attribute information, historical behavior information is the entertainment information of electronic business transaction information and search,Therefore, the advertising message that is shopping or amusement by adline is defined as targeted advertisements information, and then by netIn page content, shopping and the relevant advertising message of amusement show, and shield other as military affairs, education etc.Advertising message, is conducive to effective transmission of information.
With reference to figure 5, the structural representation of a kind of information display device embodiment tri-providing for the application, itsIn, described application of installation is in electronic equipment, and described electronic equipment can be mobile phone, pad, notebook electricityBrain, desktop computer etc. can carry out the equipment that web data is browsed, on described device and described electronic equipmentDisplay is connected, and the device in the present embodiment is by the advertisement of not meeting consumers' demand in web page contentsAfter information shields, remaining advertising message is presented on this display.
Described device in the present embodiment can comprise following structure:
Webpage acquiring unit 501, for obtaining web page contents, wherein, described web page contents comprises at least twoIndividual advertising message.
Wherein, described web data can be understood as in the browser of electronic equipment by institute in Website serverThe web page contents getting, in the present embodiment, before this web data is presented on described electronic equipment,This web page contents is obtained, to make it possible to the advertisement letter to not meeting user's request in web dataBreath shields.
Attribute acquiring unit 502, for obtaining customer attribute information.
Wherein, described customer attribute information refers to the information that can show user's request, in the present embodiment,This customer attribute information can be used as the foundation of shielding advertisement.
Target Acquisition unit 503, in described at least two advertising messages, obtains with described user and belongs toThe targeted advertisements information of property information matches.
Wherein, described targeted advertisements information is and in the advertising message in described web page contents, meets user's needThe advertising message of asking, the namely required advertising message of seeing understanding of user.
Information screen unit 504, in the time showing described web page contents, shielding does not comprise that described target is wideOther advertising messages of announcement information.
That is to say, in the present embodiment, in the time showing described web page contents, the advertisement in web page contents is believedBreath, only shows the advertising message matching with customer attribute information, is beneficial to effective transmission of valuable information,Reach the embodiment of the present application object.
Known via above-mentioned technical scheme, the application provides a kind of information display device embodiment tri-,By electronic equipment being comprised to the web page contents of at least two advertising messages and customer attribute information obtainGet, and then determine and the targeted advertisements that matches of customer attribute information carries out, thereby in display web page contentTime, effectively other advertising messages except targeted advertisements information in shielding web page content, reach and haveEffect shielding and the unmatched advertising message of customer attribute information, show the target that customer attribute information matchesAdvertising message, makes user can see the advertisement that it is interested, compared in prior art by advertisementAll technology of shielding, the present embodiment obviously can be beneficial to effective transmission of information.
With reference to figure 6, Target Acquisition list described in a kind of information display device embodiment tetra-providing for the applicationThe structural representation of unit 503, wherein, described Target Acquisition unit 503 can comprise following structure:
Type is obtained subelement 531, for the advertisement attributes information of at least two advertising messages described in obtaining,Described advertisement attributes information at least comprises adline.
Wherein, described type is obtained subelement 531 and is referred to, obtains respectively each institute in described web page contentsState the advertisement attributes information of advertising message, and at least wrap in the advertisement attributes information of each described advertising messageThe adline data of drawing together this advertising message, it should be noted that, described advertising message can be according to itThe structure of information classifies as text, video, voice etc., also can be according under its advertising messageClassify as educational culture, physical recreation, job market, shopping, economy, military affairs etc. in field, etc.,Therefore, the adline of described advertising message can be video, voice etc., also can for education, shopping,Military etc.
Concrete, with reference to figure 7, be another knot of Target Acquisition unit 503 described in the embodiment of the present application fourStructure schematic diagram, wherein, described type is obtained subelement 531 and can be realized by following structure:
Message structure parsing module 701, for respectively to the each advertisement of described at least two advertising messages letterThe message structure of breath is resolved, to obtain the advertisement attributes information of each described advertising message, described wideAccuse attribute information and at least comprise adline.
That is to say or, obtain in subelement 531 in described type, by the letter to described advertising messageBreath structure is analyzed, and then obtains the community set of described advertising message, includes that this is wide in this setMultiple attribute informations of announcement information, as information such as adline, advertisement text data, in the present embodiment,Advertisement attributes information using the adline in this community set as this advertising message.
Target is determined subelement 532, for according to described customer attribute information, will believe with described user propertyAdvertising message corresponding to the advertisement attributes information of breath coupling is as targeted advertisements information.
That is to say, determine in subelement 532 in described target, by each described advertisement attributes information withDescribed customer attribute information mates one by one, and then by advertisement attributes information and described customer attribute informationThe advertising message matching is defined as targeted advertisements information, that is to say, adline and user are watchedThe consistent advertising message of understanding demand is as targeted advertisements information.
In the present embodiment, can set in advance the corresponding relation of advertisement attributes and user property, Jin ErDescribed target determines that the implementation structure of subelement 532 can be with reference to the structural representation as in Fig. 8, referenceFig. 8, is the another structural representation of Target Acquisition unit 503 described in the embodiment of the present application four, wherein,Described target determines that subelement 532 can realize by following structure:
Attribute information matching module 702, for the corresponding relation according to described advertisement attributes and user property,The advertising message that advertisement attributes information and described customer attribute information are met to described corresponding relation is as targetAdvertising message.
Concrete, described corresponding relation can be keyword and the advertisement attributes information in customer attribute informationIn keyword between keyword corresponding relation, now, described attribute information matching module 702 is passableRealize in the following manner:
Extract at least one first keyword in described customer attribute information, then extract described advertisement attributesAt least one in information the second keyword, afterwards according to described keyword corresponding relation by each describedOne keyword carries out uniformity with each described the second keyword respectively and mates, will exist the second keyword withThe consistent advertising message of the first keyword is as targeted advertisements information.
It should be noted that, the described customer attribute information in above-described embodiment includes user's historical behaviorInformation, can be understood as, and user carries out web page browsing, video-see, audio frequency by described electronic equipmentThe historical behavior information of the operation such as broadcasting, text editing, therefore, at least wraps in described historical behavior informationDraw together historical viewings information as the information, Historic preservation information of carrying out web page contents by various browsers asData content, electronic business transaction information and/or search information in buffer memory etc.
Therefore, based on described customer attribute information, can match with described customer attribute information namelyAfter the adline of user's request, advertising message corresponding to adline that this is matched is defined asTargeted advertisements information, and then in the time of the described web page contents of follow-up demonstration, can shield except described targeted advertisementsOther advertising messages outside information, are beneficial to effective transmission of valuable advertising message concerning user.
For example, in described customer attribute information, historical behavior information is the amusement of electronic business transaction information and searchInformation, therefore, the advertising message that is shopping or amusement by adline is defined as targeted advertisements information, entersAnd shopping and the relevant advertising message of amusement in web page contents are shown, and shield other as military,The advertising messages such as education, are conducive to effective transmission of information.
For aforesaid each embodiment of the method, for simple description, therefore it is all expressed as a series of movingCombine, but those skilled in the art should know, the application is not subject to described sequence of movementRestriction, because according to the application, some step can adopt other orders or carry out simultaneously. Secondly,Those skilled in the art also should know, the embodiment described in description all belongs to preferred embodiment,Related action and module might not be that the application is necessary.
In this description, each embodiment adopts the mode of going forward one by one to describe, and each embodiment stressesBe and the difference of other embodiment, between each embodiment identical similar part mutually referring to.For the disclosed device of embodiment, because it corresponds to the method disclosed in Example, so describeFairly simple, relevant part illustrates referring to method part.
It should be noted that, in this article, the relational terms such as the first and second grades is only used forAn entity or operation are separated with another entity or operating space, and not necessarily require or implyBetween these entities or operation, there is relation or the order of any this reality. And term " comprises "," comprise " or its any other variant is intended to contain comprising of nonexcludability, thereby make to comprise that one isProcess, method, article or the equipment of row key element not only comprise those key elements, but also comprise do not have brightOther key elements of really listing, or it is intrinsic to be also included as this process, method, article or equipment instituteKey element. In the situation that there is no more restrictions, the key element being limited by statement " comprising ... ",And be not precluded within process, method, article or the equipment that comprises described key element, also exist other identicalKey element.
For convenience of description, while describing above device, being divided into various unit with function describes respectively. Certainly,In the time implementing the application, the function of each unit can be realized in same or multiple software and/or hardware.
As seen through the above description of the embodiments, those skilled in the art can be well understood toThe mode that the application can add essential general hardware platform by software realizes. Based on such understanding,The part that the application's technical scheme contributes to prior art in essence in other words can be with software productForm embody, this computer software product can be stored in storage medium, as ROM/RAM,Magnetic disc, CD etc., comprise some instructions in order to make a computer equipment (can be personal computer,Server, or the network equipment etc.) some part institute of carrying out each embodiment of the application or embodimentThe method of stating.
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field can be realized or useThe application. To be aobvious and easy for those skilled in the art to the multiple amendment of these embodimentSee, General Principle as defined herein can be in the case of not departing from the application's spirit or scope,Realize in other embodiments. Therefore, the application will can not be restricted to these embodiment shown in this article,But to meet the widest scope consistent with principle disclosed herein and features of novelty.
Claims (10)
1. a method for information display, is characterized in that, is applied to electronic equipment, and described method comprises:
Obtain web page contents, wherein, described web page contents comprises at least two advertising messages;
Obtain customer attribute information;
In described at least two advertising messages, obtain the targeted advertisements mating with described customer attribute informationInformation;
In the time showing described web page contents, shielding does not comprise other advertising messages of described targeted advertisements information.
2. method according to claim 1, is characterized in that, described acquisition and described user propertyThe targeted advertisements information of information matches comprises:
The advertisement attributes information of at least two advertising messages described in acquisition, described advertisement attributes information is at least wrappedDraw together adline;
According to described customer attribute information, by the advertisement attributes information pair of mating with described customer attribute informationThe advertising message of answering is as targeted advertisements information.
3. method according to claim 1 and 2, is characterized in that, described customer attribute information bagDraw together described user's historical behavior information; Described historical behavior information at least comprises historical viewings information, goes throughHistory is preserved information, electronic business transaction information and/or search information.
4. method according to claim 2, is characterized in that, described in described acquisition at least two wideThe advertisement attributes information of announcement information comprises:
Respectively the message structure of each advertising message in described at least two advertising messages is resolved, withObtain the advertisement attributes information of each described advertising message, described advertisement attributes information at least comprises commercial paperType.
5. method according to claim 2, is characterized in that, sets in advance advertisement attributes and userThe corresponding relation of attribute;
Accordingly, described according to described customer attribute information, wide by what mate with described customer attribute informationAccuse advertising message corresponding to attribute information as targeted advertisements information, comprising:
According to the corresponding relation of described advertisement attributes and user property, by advertisement attributes information and described userAttribute information meets the advertising message of described corresponding relation as targeted advertisements information.
6. an information display device, is characterized in that, is applied to electronic equipment, and described device comprises:
Webpage acquiring unit, for obtaining web page contents, wherein, described web page contents comprises at least twoAdvertising message;
Attribute acquiring unit, for obtaining customer attribute information;
Target Acquisition unit, in described at least two advertising messages, obtains and described user propertyThe targeted advertisements information of information matches;
Information screen unit, in the time showing described web page contents, shielding does not comprise described targeted advertisementsOther advertising messages of information.
7. device according to claim 6, is characterized in that, described Target Acquisition unit comprises:
Type is obtained subelement, for the advertisement attributes information of at least two advertising messages described in obtaining, instituteState advertisement attributes information and at least comprise adline;
Target is determined subelement, for according to described customer attribute information, will with described customer attribute informationThe advertising message corresponding to advertisement attributes information of coupling is as targeted advertisements information.
8. according to the device described in claim 6 or 7, it is characterized in that described customer attribute information bagDraw together described user's historical behavior information; Described historical behavior information at least comprises historical viewings information, goes throughHistory is preserved information, electronic business transaction information and/or search information.
9. device according to claim 7, is characterized in that, described type is obtained subelement and comprised:
Message structure parsing module, for respectively to the each advertising message of described at least two advertising messagesMessage structure resolve, to obtain each described advertisement attributes information, described advertisement attributes information is extremelyComprise less adline.
10. device according to claim 7, is characterized in that, sets in advance advertisement attributes and useThe corresponding relation of family attribute;
Accordingly, described target determines that subelement comprises:
Attribute information matching module, for the corresponding relation according to described advertisement attributes and user property, willThe advertising message that advertisement attributes information and described customer attribute information meet described corresponding relation is wide as targetAnnouncement information.
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| CN201410566941.1A CN105589866A (en) | 2014-10-22 | 2014-10-22 | Information display method and apparatus |
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| CN110247825A (en) * | 2019-07-04 | 2019-09-17 | 中国联合网络通信集团有限公司 | A kind of information screen method and device |
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