CN106469396B - Method and terminal for pushing advertisement information - Google Patents
Method and terminal for pushing advertisement information Download PDFInfo
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- CN106469396B CN106469396B CN201610822933.8A CN201610822933A CN106469396B CN 106469396 B CN106469396 B CN 106469396B CN 201610822933 A CN201610822933 A CN 201610822933A CN 106469396 B CN106469396 B CN 106469396B
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- advertisement information
- network
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0263—Targeted advertisements based upon Internet or website rating
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention discloses a method and a terminal for pushing advertisement information, wherein the method comprises the following steps: acquiring current network state information; determining target advertisement information to be pushed according to the network state information; and if the preset operation corresponding to the downloaded advertisement is detected, acquiring the target advertisement information. The terminal of the embodiment of the invention can push the advertisement information matched with the current network state, and avoids the situation that the user downloads the advertisement information and consumes excessive data traffic.
Description
Technical Field
The present invention relates to the field of electronic technologies, and in particular, to a method and a terminal for pushing advertisement information.
Background
Currently, in a terminal (e.g., a smart phone, etc.), when a user opens an Application program (App), an advertisement bar of a certain merchant is displayed on an interface of the Application program so that the user can know advertisement content when using the Application program, thereby achieving the purposes of promoting products corresponding to the advertisement content, improving the popularity of the merchant, and the like.
However, because of some large-data-volume advertising banners, a user needs to consume a large amount of network traffic to download and view such large-data-volume advertising banners. When a user downloads and views such a large data volume advertisement strip using data traffic, a large data traffic fee may be generated due to excessive data traffic consumption, and then the user may unload a corresponding APP, and a merchant cannot push an advertisement to the user.
Disclosure of Invention
The embodiment of the invention provides a method and a terminal for pushing advertisement information, which can push the advertisement information matched with the current network state and avoid the situation that a user consumes excessive data traffic when downloading the advertisement information.
In a first aspect, an embodiment of the present invention provides a method for pushing advertisement information, where the method includes:
acquiring current network state information;
determining target advertisement information to be pushed according to the network state information;
and if the preset operation corresponding to the downloaded advertisement is detected, acquiring the target advertisement information.
In another aspect, an embodiment of the present invention provides a terminal, where the terminal includes:
the first acquisition unit is used for acquiring the current network state information;
the determining unit is used for determining target advertisement information to be pushed according to the network state information;
and the second acquisition unit is used for acquiring the target advertisement information if the preset operation corresponding to the downloaded advertisement is detected.
The embodiment of the invention obtains the current network state information; determining target advertisement information to be pushed according to the network state information; if the preset operation corresponding to the downloaded advertisement is detected, the target advertisement information is obtained, the advertisement information matched with the current network state can be pushed, and the situation that a user consumes more data traffic or network traffic due to the fact that the user downloads the target advertisement information and further generates more cost is avoided.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic flow chart of a method for pushing advertisement information according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a method for pushing advertisement information according to another embodiment of the present invention;
fig. 3 is a schematic block diagram of a terminal according to an embodiment of the present invention;
fig. 4 is a schematic block diagram of a terminal according to another embodiment of the present invention;
fig. 5 is a schematic block diagram of a terminal according to still another embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
In particular implementations, the terminals described in embodiments of the invention include, but are not limited to, other portable devices such as mobile phones, laptop computers, or tablet computers having touch sensitive surfaces (e.g., touch screen displays and/or touch pads). It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
In the discussion that follows, a terminal that includes a display and a touch-sensitive surface is described. However, it should be understood that the terminal may include one or more other physical user interface devices such as a physical keyboard, mouse, and/or joystick.
The terminal supports various applications, such as one or more of the following: a drawing application, a presentation application, a word processing application, a website creation application, a disc burning application, a spreadsheet application, a gaming application, a telephone application, a video conferencing application, an email application, an instant messaging application, an exercise support application, a photo management application, a digital camera application, a web browsing application, a digital music player application, and/or a digital video player application.
Various applications that may be executed on the terminal may use at least one common physical user interface device, such as a touch-sensitive surface. One or more functions of the touch-sensitive surface and corresponding information displayed on the terminal can be adjusted and/or changed between applications and/or within respective applications. In this way, a common physical architecture (e.g., touch-sensitive surface) of the terminal can support various applications with user interfaces that are intuitive and transparent to the user.
Referring to fig. 1, fig. 1 is a schematic flowchart illustrating a method for pushing advertisement information according to an embodiment of the present invention. The execution subject of the method for pushing the advertisement information in the embodiment is the terminal. The terminal may be a mobile terminal such as a mobile phone and a tablet computer, but is not limited thereto, and may also be another terminal. The method for pushing the advertisement information as shown in fig. 1 may include the following steps:
s101: and acquiring current network state information.
The terminal can acquire the current network state information in real time when the terminal works normally; and current network state information can be acquired when the preset application needing to push the advertisement is detected to be started.
The network status information may include, but is not limited to, the network type of the connection, among others.
The type of network connected may include a wireless network, a carrier network, a paid network, a toll free network, a high speed network, or a low speed network.
S102: and determining target advertisement information to be pushed according to the network state information.
And the terminal determines the target advertisement information to be pushed corresponding to the network state information according to the acquired network state information.
For example, when the terminal determines that the type of the currently connected network corresponds to a wireless network, a free network or a high-speed network, it determines that the advertisement information with a large data size is the target advertisement information to be pushed.
When the terminal confirms that the type of the currently connected network corresponds to an operator network, a payment network or a low-speed network, the terminal determines the advertisement information with smaller data volume as the target advertisement information to be pushed so as to prevent a user from consuming more data traffic or network traffic due to downloading of the target advertisement information and further generating more cost. The advertisement information with small data volume is pushed by adopting a low-speed network, so that other operations of a user are not influenced while the advertisement information is downloaded.
The terminal stores advertisement information corresponding to each preset application and the data size corresponding to the advertisement information in advance. The data size corresponding to the advertisement information is used for identifying the network traffic or the data traffic which needs to be consumed by the advertisement information.
It can be understood that, when determining the target advertisement information to be pushed, the terminal may obtain a part of the target advertisement information (for example, a part of a picture) and display the part of the target advertisement information on a starting interface of a corresponding preset application.
S103: and if the preset operation corresponding to the downloaded advertisement is detected, acquiring the target advertisement information.
And when the terminal detects the preset operation corresponding to the downloaded advertisement, downloading the target advertisement information from the server corresponding to the target advertisement information.
The preset operation corresponding to downloading the advertisement may be that the user clicks advertisement information displayed in an interface of the opened preset application, for example, clicks an advertisement icon, clicks an advertisement video/audio interface, and the like.
The advertisement information displayed in the interface of each preset application may be preset, or may be a part (for example, a part of pictures) of the target advertisement information displayed according to the determined target advertisement information to be pushed.
It is understood that the terminal may display the acquired targeted advertisement information to the user for viewing by the user. According to the scheme, the terminal acquires the current network state information; determining target advertisement information to be pushed according to the network state information; if the preset operation corresponding to the downloaded advertisement is detected, the target advertisement information is obtained, the advertisement information matched with the current network state can be pushed, and the situation that a user consumes more data traffic or network traffic due to the fact that the user downloads the target advertisement information and further generates more cost is avoided.
Referring to fig. 2, fig. 2 is a schematic flow chart of a method for pushing advertisement information according to another embodiment of the present invention. The execution subject of the method for pushing the advertisement information in the embodiment is the terminal. The terminal may be a mobile terminal such as a mobile phone and a tablet computer, but is not limited thereto, and may also be another terminal. The method for pushing the advertisement information as shown in fig. 2 may include the following steps:
s201: and acquiring current network state information.
The terminal can acquire the current network state information in real time when the terminal works normally; and current network state information can be acquired when the preset application needing to push the advertisement is detected to be started.
The network status information may include, but is not limited to, the network type of the connection, among others.
The connected network type can include a wireless network, a high-speed network or a low-speed network of a carrier network, and can also include a paid network or a free network and the like.
S202: and determining target advertisement information to be pushed according to the network state information.
And the terminal determines the target advertisement information to be pushed corresponding to the network state information according to the acquired network state information. The terminal stores advertisement information corresponding to each preset application and the data size corresponding to the advertisement information in advance. The data size corresponding to the advertisement information is used for identifying the network traffic or the data traffic which needs to be consumed by the advertisement information.
Optionally, step S202 may include: and determining target advertisement information to be pushed corresponding to the network state information according to a preset corresponding relation between the network state information and the data volume of the advertisement information.
For example, a preset corresponding relationship between the network state information and the data volume of the advertisement information is pre-stored in the terminal, when the terminal acquires the current network state information, the data volume of the advertisement information corresponding to the network state information is determined according to the preset corresponding relationship between the network state information and the data volume of the advertisement information, and the advertisement information matched (same as or similar to) the determined data volume is determined as the target advertisement information to be pushed.
Step S202 may include S2021, S2022.
S2021: determining the type of the connected network according to the network state information; and determining target advertisement information to be pushed according to the connected network type.
For example, if the currently connected network type corresponds to a wireless network, the terminal determines that the first/second type advertisement information is the target advertisement information to be pushed; and if the type of the currently connected network corresponds to the operator network, the terminal determines the second/second type advertisement information as the target advertisement information to be pushed. The data volume of the first/first-type advertisement information is larger than that of the second/second-type advertisement information.
The first/first-type advertisement information and the second/second-type advertisement information may include one or at least two advertisement information. When the first/first-type advertisement information and the second/second-type advertisement information include at least two pieces of advertisement information, the terminal may arbitrarily select one of the advertisement information that meets the requirements.
Further, when the terminal stores the preset corresponding relationship between the network status information and the data amount of the advertisement information, step S2021 may be: determining the type of the connected network according to the network state information; and determining target advertisement information to be pushed corresponding to the connected network type according to the preset corresponding relation between the connected network type and the data volume of the advertisement information.
Optionally, if the currently connected network type corresponds to an operator network, the determining, according to the connected network type, the target advertisement information to be pushed includes: and acquiring the current available flow, and determining the target advertisement information to be pushed according to the current available flow.
For example, when the terminal confirms that the currently connected network is the operator network according to the current network state information, the terminal obtains the current available traffic corresponding to the current data traffic package, and determines the target advertisement information to be pushed from the second/second-type advertisement information according to the current available traffic.
For example, if the available traffic is greater than or equal to the preset traffic threshold, the terminal determines the video advertisement as the target advertisement information to be pushed from the second/second-type advertisement information. And if the available flow is smaller than the preset flow threshold, the terminal determines the picture advertisement as the target advertisement information to be pushed from the second/second-class advertisement information.
The preset flow threshold may be set according to actual conditions, and is not limited herein. The second/second type of advertisement information may include at least two advertisement information.
Further, when a preset correspondence between the network state information and the data volume of the advertisement information is stored in the terminal, if the currently connected network type corresponds to the operator network, determining the target advertisement information to be pushed according to the connected network type may be: and acquiring the current available flow, and determining the target advertisement information to be pushed corresponding to the current available flow according to the preset corresponding relation between the available flow data and the data volume of the advertisement information. The data traffic of the target advertisement information to be pushed is matched with the data volume of the advertisement information corresponding to the available traffic.
S2022: acquiring the current network speed according to the network state information; and determining target advertisement information to be pushed according to the current network speed.
For example, the terminal obtains the current network speed corresponding to the currently connected network, and determines the target advertisement information to be pushed according to the current network speed.
If the current network speed is greater than or equal to a preset network speed threshold value, the terminal determines that the third/third type advertisement information is target advertisement information to be pushed; and if the current network speed is less than the preset network speed threshold value, the terminal determines the fourth/fourth type advertisement information as the target advertisement information to be pushed. And the data volume of the third/third type advertisement information is larger than that of the fourth/fourth type advertisement information.
The preset network speed threshold value can be set according to actual conditions, and is not limited here. The third/third type advertisement information and the fourth/fourth type advertisement information may include one or at least two advertisement information. When the third/third type advertisement information and the fourth/fourth type advertisement information include at least two pieces of advertisement information, the terminal may arbitrarily select one of the advertisement information that meets the requirements.
It is understood that the data volume of the first/first type advertisement information and the data volume of the third/third type advertisement information may be the same or different; the data size of the second/second type advertisement information may be the same as or different from the data size of the fourth/fourth type advertisement information.
Further, when the terminal stores the preset corresponding relationship between the network status information and the data amount of the advertisement information, step S2022 may be: acquiring the current network speed according to the network state information; and determining the target advertisement information to be pushed corresponding to the current network speed according to the preset corresponding relation between the network speed and the data volume of the advertisement information.
The preset correspondence between the network speed and the data size of the advertisement information may include the data size of the advertisement information corresponding to each of the plurality of network speed intervals. The terminal can acquire the advertisement information with the data volume matching (same, or similar/approximately same) with the advertisement information corresponding to the current network speed, and identify the advertisement information as the target advertisement information to be pushed. By substantially the same is meant that there is a floating range from the amount of data acquired that is within an acceptable range.
It can be understood that, when determining the target advertisement information to be pushed, the terminal may obtain a part of the target advertisement information (for example, a part of a picture) and display the part of the target advertisement information on a starting interface of a corresponding preset application.
S203: and if the preset operation corresponding to the downloaded advertisement is detected, acquiring the target advertisement information.
And when the terminal detects the preset operation corresponding to the downloaded advertisement, downloading the target advertisement information from the server corresponding to the target advertisement information.
The preset operation corresponding to downloading the advertisement may be that the user clicks advertisement information displayed in an interface of the opened preset application, for example, clicks an advertisement icon, clicks an advertisement video/audio interface, and the like. The server corresponding to the target advertisement information may be a server corresponding to a preset application started by the user. The server provides source data corresponding to the preset application. The server corresponding to the target advertisement information can also be a cloud server.
The advertisement information displayed in the interface of each preset application may be preset, or may be a part (for example, a part of pictures) of the target advertisement information displayed according to the determined target advertisement information to be pushed.
It is understood that the terminal may display the acquired targeted advertisement information to the user for viewing by the user.
According to the scheme, the terminal acquires the current network state information; determining target advertisement information to be pushed according to the network state information; if the preset operation corresponding to the downloaded advertisement is detected, the target advertisement information is obtained, the advertisement information matched with the current network state can be pushed, and the situation that a user consumes more data traffic or network traffic due to the fact that the user downloads the target advertisement information and further generates more cost is avoided.
When the terminal confirms that the type of the currently connected network corresponds to the operator network or the low-speed network, the advertisement information with smaller data volume is determined as the target advertisement information to be pushed, so that the situation that a user consumes more data traffic or network traffic due to downloading of the target advertisement information and further generates more cost is avoided. The advertisement information with small data volume is pushed by adopting a low-speed network, so that other operations of a user are not influenced while the advertisement information is downloaded.
Referring to fig. 3, fig. 3 is a schematic block diagram of a terminal according to an embodiment of the present invention. The terminal may be a mobile terminal such as a mobile phone, a tablet computer, and the like, but is not limited thereto, and may also be another terminal, and is not limited herein. The terminal 300 of the present embodiment includes units for executing steps in the embodiment corresponding to fig. 1, and please refer to fig. 1 and the related description in the embodiment corresponding to fig. 1 for details, which are not repeated herein. The terminal of the embodiment includes: a first acquisition unit 310, a determination unit 320, and a second acquisition unit 330.
The first obtaining unit 310 is configured to obtain current network status information. For example, the first obtaining unit 310 obtains the current network status information. The first obtaining unit 310 sends the current network status information to the determining unit 320.
The determining unit 320 is configured to receive the current network state information sent by the first obtaining unit 310, and determine the target advertisement information to be pushed according to the network state information. For example, the determining unit 320 receives the current network status information sent by the first obtaining unit 310, and determines the target advertisement information to be pushed according to the network status information. When determining the target advertisement information to be pushed, the determining unit 320 sends notification information to the second obtaining unit 330 to notify the second obtaining unit 330 of detecting a preset operation corresponding to downloading an advertisement.
The second obtaining unit 330 is configured to receive the notification information sent by the determining unit 320, and obtain target advertisement information if a preset operation corresponding to downloading an advertisement is detected.
For example, the second obtaining unit 330 receives the notification information sent by the determining unit 320, and obtains the target advertisement information if a preset operation corresponding to downloading the advertisement is detected.
According to the scheme, the terminal acquires the current network state information; determining target advertisement information to be pushed according to the network state information; if the preset operation corresponding to the downloaded advertisement is detected, the target advertisement information is obtained, the advertisement information matched with the current network state can be pushed, and the situation that a user consumes more data traffic or network traffic due to the fact that the user downloads the target advertisement information and further generates more cost is avoided.
Referring to fig. 4, fig. 4 is a schematic block diagram of a terminal according to another embodiment of the present invention. The terminal may be a mobile terminal such as a mobile phone, a tablet computer, and the like, but is not limited thereto, and may also be another terminal, and is not limited herein. The terminal 400 of the present embodiment includes units for executing steps in the embodiment corresponding to fig. 2, and please refer to fig. 2 and the related description in the embodiment corresponding to fig. 2 for details, which are not described herein again. The terminal of the embodiment includes: a first acquisition unit 410, a determination unit 420, and a second acquisition unit 430. The determining unit 420 includes a network type determining unit 421 and a first target advertisement information determining unit 422, or a network speed determining unit 423 and a second target advertisement information determining unit 424.
The first obtaining unit 410 is configured to obtain current network status information. For example, the first obtaining unit 410 obtains the current network status information. The first obtaining unit 310 sends the current network status information to the determining unit 420.
The determining unit 420 is configured to receive the current network status information sent by the first obtaining unit 410, and determine the target advertisement information to be pushed according to the network status information. For example, the determining unit 420 receives the current network status information sent by the first obtaining unit 410, and determines the target advertisement information to be pushed according to the network status information.
Optionally, the determining unit 420 is specifically configured to determine, according to a preset corresponding relationship between the network state information and the data size of the advertisement information, target advertisement information to be pushed corresponding to the network state information.
Alternatively, when the determining unit 420 includes the network type determining unit 421 and the first target advertisement information determining unit 422, the network type determining unit 421 is configured to receive the current network status information sent by the first obtaining unit 410, and determine the network type of the connection according to the network status information. The network type determining unit 421 transmits the connected network type information to the first target advertisement information determining unit 422.
The first target advertisement information determining unit 422 is configured to receive the connected network type information sent by the network type determining unit 421, and determine the target advertisement information to be pushed according to the connected network type.
Alternatively, when the determining unit 420 includes the network speed determining unit 423 and the second target advertisement information determining unit 424, the network speed determining unit 423 is configured to receive the current network status information sent by the first obtaining unit 410, and obtain the current network speed according to the network status information. The network speed determining unit 423 transmits the current network speed to the second targeted advertisement information determining unit 424.
The second target advertisement information determining unit 424 is configured to receive the current network speed sent by the network speed determining unit 423, and determine the target advertisement information to be pushed according to the current network speed.
When determining the target advertisement information to be pushed, the determining unit 420 sends notification information to the second obtaining unit 430 to notify the second obtaining unit 430 to detect a preset operation corresponding to downloading an advertisement.
The second obtaining unit 430 is configured to receive the notification information sent by the determining unit 420, and if a preset operation corresponding to the advertisement downloading is detected, obtain target advertisement information.
For example, the second obtaining unit 430 receives the notification information sent by the determining unit 420, and obtains the target advertisement information if a preset operation corresponding to downloading the advertisement is detected.
According to the scheme, the terminal acquires the current network state information; determining target advertisement information to be pushed according to the network state information; if the preset operation corresponding to the downloaded advertisement is detected, the target advertisement information is obtained, the advertisement information matched with the current network state can be pushed, and the situation that a user consumes more data traffic or network traffic due to the fact that the user downloads the target advertisement information and further generates more cost is avoided.
When the terminal confirms that the type of the currently connected network corresponds to the operator network or the low-speed network, the advertisement information with smaller data volume is determined as the target advertisement information to be pushed, so that the situation that a user consumes more data traffic or network traffic due to downloading of the target advertisement information and further generates more cost is avoided. The advertisement information with small data volume is pushed by adopting a low-speed network, so that other operations of a user are not influenced while the advertisement information is downloaded.
Referring to fig. 5, fig. 5 is a schematic block diagram of a terminal according to still another embodiment of the present invention. The terminal 500 in the present embodiment as shown in the figure may include: one or more processors 510; one or more input devices 520, one or more output devices 530, and memory 540. The processor 510, input device 520, output device 530, and memory 540 are connected by a bus 550.
The memory 540 is used to store program instructions.
The processor 510 is configured to perform the following operations according to program instructions stored in the memory 540:
The processor 510 is further configured to determine targeted advertisement information to be pushed according to the network status information.
The processor 510 is further configured to obtain the target advertisement information if a preset operation corresponding to downloading the advertisement is detected.
Further, the processor 510 is specifically configured to determine, according to a preset corresponding relationship between the network state information and the data size of the advertisement information, target advertisement information to be pushed corresponding to the network state information.
Further, processor 510 is specifically configured to determine a network type of the connection according to the network status information; and determining target advertisement information to be pushed according to the connected network type.
Further, the processor 510 is specifically configured to obtain a current available traffic if the connected network type corresponds to an operator network, and determine target advertisement information to be pushed according to the current available traffic.
Further, the processor 510 is further configured to obtain a current network speed according to the network status information; and determining target advertisement information to be pushed according to the current network speed.
According to the scheme, the terminal acquires the current network state information; determining target advertisement information to be pushed according to the network state information; if the preset operation corresponding to the downloaded advertisement is detected, the target advertisement information is obtained, the advertisement information matched with the current network state can be pushed, and the situation that a user consumes more data traffic or network traffic due to the fact that the user downloads the target advertisement information and further generates more cost is avoided.
When the terminal confirms that the type of the currently connected network corresponds to the operator network or the low-speed network, the advertisement information with smaller data volume is determined as the target advertisement information to be pushed, so that the situation that a user consumes more data traffic or network traffic due to downloading of the target advertisement information and further generates more cost is avoided. The advertisement information with small data volume is pushed by adopting a low-speed network, so that other operations of a user are not influenced while the advertisement information is downloaded.
It should be understood that in the present embodiment, the Processor 510 may be a Central Processing Unit (CPU), and the Processor may be other general processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The input device 520 may include a touch pad, a fingerprint sensor (for collecting fingerprint information of a user and direction information of the fingerprint), a microphone, etc., and the output device 530 may include a display (LCD, etc.), a speaker, etc.
The memory 540 may include both read-only memory and random access memory, and provides instructions and data to the processor 510. A portion of memory 540 may also include non-volatile random access memory. For example, memory 540 may also store device type information.
In a specific implementation, the processor 510, the input device 520, and the output device 530 described in this embodiment of the present invention may execute the implementation manners described in the first embodiment and the second embodiment of the method for pushing advertisement information provided in this embodiment of the present invention, and may also execute the implementation manners of the terminal described in this embodiment of the present invention, which is not described herein again.
Those of ordinary skill in the art will appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the terminal and the unit described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed terminal and method can be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may also be an electric, mechanical or other form of connection.
The steps in the method of the embodiment of the invention can be sequentially adjusted, combined and deleted according to actual needs.
The units in the terminal of the embodiment of the invention can be merged, divided and deleted according to actual needs.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment of the present invention.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention essentially or partially contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
While the invention has been described with reference to specific embodiments, the invention is not limited thereto, and various equivalent modifications and substitutions can be easily made by those skilled in the art within the technical scope of the invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (8)
1. A method for pushing advertisement information, the method comprising:
acquiring current network state information;
determining target advertisement information to be pushed according to the network state information, comprising: determining the data volume of the advertisement information corresponding to the network state information according to the preset corresponding relation between the network state information and the data volume of the advertisement information, and determining the advertisement information matched with the determined data volume as the target advertisement information to be pushed; the terminal is internally pre-stored with advertisement information corresponding to each preset application and data volume corresponding to the advertisement information, wherein the data volume corresponding to the advertisement information is used for identifying network traffic or data traffic required to be consumed by the advertisement information; the advertisement information displayed in the interface of each preset application is a part of pictures in the determined target advertisement information to be pushed;
and if the preset operation corresponding to the downloaded advertisement is detected, acquiring the target advertisement information.
2. The method of claim 1, wherein the determining the targeted advertisement information to be pushed according to the network status information comprises:
determining the type of the connected network according to the network state information;
and determining target advertisement information to be pushed according to the connected network type.
3. The method of claim 2, wherein if the connected network type corresponds to an operator network, the determining the target advertisement information to be pushed according to the connected network type comprises:
and acquiring the current available flow, and determining the target advertisement information to be pushed according to the current available flow.
4. The method of claim 1, wherein the determining the targeted advertisement information to be pushed according to the network status information comprises:
acquiring the current network speed according to the network state information;
and determining target advertisement information to be pushed according to the current network speed.
5. A terminal, characterized in that the terminal comprises:
the first acquisition unit is used for acquiring the current network state information;
the determining unit is used for determining the data volume of the advertisement information corresponding to the network state information according to the preset corresponding relation between the network state information and the data volume of the advertisement information, and determining the advertisement information matched with the determined data volume as the target advertisement information to be pushed; the terminal is internally pre-stored with advertisement information corresponding to each preset application and data volume corresponding to the advertisement information, wherein the data volume corresponding to the advertisement information is used for identifying network traffic or data traffic required to be consumed by the advertisement information; the advertisement information displayed in the interface of each preset application is a part of pictures in the determined target advertisement information to be pushed;
and the second acquisition unit is used for acquiring the target advertisement information if the preset operation corresponding to the downloaded advertisement is detected.
6. The terminal according to claim 5, wherein the determining unit comprises:
a network type determining unit, configured to determine a network type of a connection according to the network state information;
and the first target advertisement information determining unit is used for determining target advertisement information to be pushed according to the connected network type.
7. The terminal according to claim 6, wherein the second determining unit is specifically configured to, if the connected network type corresponds to an operator network, obtain a current available traffic, and determine the target advertisement information to be pushed according to the current available traffic.
8. The terminal according to claim 5, wherein the determining unit comprises:
a network speed determining unit, configured to obtain a current network speed according to the network state information;
and the second target advertisement information determining unit is used for determining the target advertisement information to be pushed according to the current network speed.
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| CN201610822933.8A CN106469396B (en) | 2016-09-14 | 2016-09-14 | Method and terminal for pushing advertisement information |
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| CN111210276B (en) * | 2020-01-08 | 2023-12-08 | 秒针信息技术有限公司 | Advertisement playing strategy adjustment method and device, electronic equipment and medium |
| CN111970545A (en) * | 2020-08-27 | 2020-11-20 | 成都新潮传媒集团有限公司 | Method and device for downloading advertisement resources and storage medium |
| CN112307354A (en) * | 2020-12-31 | 2021-02-02 | 全时云商务服务股份有限公司 | Marketing information pushing method |
| CN112911620B (en) * | 2021-02-18 | 2023-05-02 | 联想(北京)有限公司 | Information processing method and device, electronic equipment and storage medium |
| CN113177803B (en) * | 2021-04-25 | 2022-10-04 | 北京美数信息科技有限公司 | Advertisement pushing method, device and equipment |
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