CN106161567A - Location information acquisition method and device, advertisement sending method and device - Google Patents
Location information acquisition method and device, advertisement sending method and device Download PDFInfo
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- CN106161567A CN106161567A CN201510201124.0A CN201510201124A CN106161567A CN 106161567 A CN106161567 A CN 106161567A CN 201510201124 A CN201510201124 A CN 201510201124A CN 106161567 A CN106161567 A CN 106161567A
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- H—ELECTRICITY
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- H04W4/02—Services making use of location information
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Abstract
The invention discloses a kind of location information acquisition method and device, advertisement sending method and device.The location information acquisition method of the present invention, including: gather the user service signaling in carrier network；The positional information of communication zone belonging to user is obtained, using the positional information of communication zone belonging to user as the positional information of user according to the user service signaling that collects；The location information acquisition method of the present invention can solve the problem that the most complete effective technical problem gathering customer position information.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of location information acquisition method and device, advertisement
Method for pushing and device.
Background technology
Along with the development of mobile wireless technology, higher access bandwidth, more preferable QoS safeguards technique makes to move
Dynamic Packet Service is experienced and is greatly improved, thus promotes mobile Internet high speed development, current domestic shifting
The built ripe commercial 3G network in dynamic operation commercial city, in 4G network also planning construction.From user side angle intelligent
Terminal has become as the main flow of newly purchased terminal, and intelligent terminal's proportion in the online terminal of network is the most increasingly
High.In the case of technical network terminal develops on a large scale, user can be very convenient in the case of on-fixed accesses
Access use the Internet, passage no longer becomes problem, the upper various APP of intelligent terminal apply present explosion type
Development.
The advertisement form of mobile APP application includes: advertisement bar, pop-up advertisement, full frame/half screen advertisement, integration
Wall, it is recommended that list.Numerous APP developer and advertisement business are also considering other advertisement form.But
Here having a contradiction, the existence of advertisement and more frequency can affect the experience of user, and from
The angle that family is experienced is set out and is reduced even filtering advertisements and then can cause affecting current APP business environment.
Current APP advertisement carries out indiscriminate advertisement pushing substantially to user, and all users see identical wide
Accusing content, the most substantial amounts of propelling movement belongs to invalid propelling movement, and the target of advertisement pushing does not has the demand of correspondence at all.
Advertiser preferably pushes effect to reach channel, it is intended to the propelling movement of higher frequency time, and opens for APP
Also tend in APP, insert more advertisement to obtain bigger income for originator, so too
Adding more invalid propelling movement, such invalid propelling movement consumes customer flow, is degrading Consumer's Experience,
Also tied up more wireless network resource simultaneously.If so having a kind of technology can improve advertisement pushing effect
Rate, then to user, Virtual network operator, APP developer, advertisement agency, can there are the feelings of win-win in advertiser
Condition.
A kind of mode of the pushing efficiency improving advertisement is namely based on customer position information and carries out advertisement pushing.Mesh
In front advertisement pushing, brand concentrates on finance, electricity business, sells every day, automotive-type, and promoting is also generally all the whole nation
Property, all zonal potential popularization demands are then constrained, the most zonal supermarket, market, shadow
Institute, tourism etc., this kind of popularization typically has clear and definite popularization region, promotes budget the most relatively limited, it is impossible to right
Connect the indifference characteristic of APP advertisement, if APP advertisement realizes location-based advertisement pushing, can be very
Mate well this kind of demand, expand new market.
How could gather the positional information of user, have following several way at present:
1, operating system based on user terminal collection data are analyzed.The iOS operating system of Fructus Mali pumilae was once
Recording the positional information of user, record user behavior information relates to the privacy of user, and this behavior is by user
After discovery, Fructus Mali pumilae have adjusted strategy, it is necessary to is only possible to carry out, intelligent operating system in the case of user agrees to
Need the trust of user as bottom software, have again Fructus Mali pumilae precedent, so operating system will not be entered privately simultaneously
This kind of information of row and analysis.Situation about simultaneously allowing user collects the positional information iOS of user the most not
Can be open to third-party platform, the iAD being only used for Fructus Mali pumilae oneself carries out location-based advertisement pushing, institute
The positional information of user cannot be obtained from iOS with third party APP.Android system is also similar situation.
2, also can install APP software outside operating system on intelligent terminal, APP is in order to carry out typically installing
The SDK plug-in unit of third party's moving advertising platform, can carry out advertisement download by SDK when APP carries out advertising display
Show.Third party SDK also can carry out the collection work of user profile, including the positional information of user.
But there is problems of here, third party APP is not to run always, user or management software are for province
Electricity saves the APP that the reasons such as flow can control not run so that the SDK of tripartite's moving advertising platform cannot obtain for a long time
Take the reliable positional information in family.
In sum, due to the positional information (such as real-time position information and historical information) of user, there is valency
Value, mobile Internet advertisement manufacturer needs this information, but industry does not also have good acquisition method at present,
Complete information cannot be gathered in the case of not having user to coordinate.And for the most effectively gathering use
The technical problem of family positional information, the most not yet proposes effective solution.
Summary of the invention
The main technical problem to be solved in the present invention is to provide a kind of location information acquisition method and device, wide
Accuse method for pushing and device, it is possible to solve the most complete effective technical problem gathering customer position information.
For solving above-mentioned technical problem, the present invention provides a kind of location information acquisition method, comprises the steps:
Gather the user service signaling in carrier network；
The positional information of communication zone belonging to user is obtained, by user institute according to the user service signaling collected
Belong to the positional information positional information as user of communication zone.
Further, the step of the user service signaling in described collection carrier network includes:
Gathering the user service signaling that the monitoring device of described carrier network reports, described monitoring device is used for
Monitor the user service signaling in described carrier network；
Or
Gather in described carrier network for realizing the customer service letter that the network equipment of customer service reports
Order.
Further, the user service signaling that described basis collects obtains the position of communication zone belonging to user
The step of information includes:
The identification information of communication zone is extracted from the described user service signaling collected；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
It is similarly the technical problem that solution is above-mentioned, present invention also offers a kind of advertisement sending method, including
Following steps:
Location information acquisition method described in as above any one is utilized to obtain the positional information of multiple users；
Obtain advertisement pushing demand, determine according to the positional information of the plurality of user and advertisement pushing demand and treat
The targeted customer of advertisement；
According to described advertisement pushing demand, described targeted customer is carried out advertisement pushing.
Further, the described positional information according to the plurality of user and advertisement pushing demand determine and wait to push
The step of the targeted customer of advertisement includes:
Described positional information is analyzed obtaining the position feature of the plurality of user, and it is special to deposit described position
Levy；
Described position feature according to described advertisement pushing demand and storage determines that the target treating advertisement is used
Family.
Further, described advertisement pushing demand includes: needs the position feature of advertisement, need to push
Ad content, advertisement pushing mode；
Described position feature according to described advertisement pushing demand and storage determines the targeted customer treating advertisement
Step include:
The position feature of advertisement is needed to mate with the position feature of multiple users of storage by described；
The targeted customer treating advertisement is determined according to matching result；
The described step described targeted customer being carried out advertisement pushing according to described advertisement pushing demand includes:
Described ad content is pushed to described targeted customer by described advertisement pushing mode.
Further, described position feature includes: at least one in real time position and historical position.
It is similarly the technical problem that solution is above-mentioned, present invention also offers a kind of positional information acquisition device,
Including: acquisition module and position information acquisition module；
Described acquisition module, for gathering the user service signaling in carrier network；
Described position information acquisition module, for obtaining belonging to user logical according to the user service signaling collected
The positional information in letter region, using the positional information of communication zone belonging to user as the positional information of user.
Further, described acquisition module, it is used for:
Gathering the user service signaling that the monitoring device of described carrier network reports, described monitoring device is used for
Monitor the user service signaling in described carrier network；
Or
Gather in described carrier network for realizing the customer service letter that the network equipment of customer service reports
Order.
Further, described position information acquisition module, it is used for:
The identification information of communication zone is extracted from the described user service signaling collected；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
It is similarly the technical problem that solution is above-mentioned, the invention provides a kind of advertisement pushing device, including:
Pushing module, determine module and as above positional information acquisition device described in any one；
Described position information acquisition module, for obtaining the positional information of multiple user；
Described determine module, be used for obtaining advertisement pushing demand, according to the positional information of the plurality of user and
Advertisement pushing demand determines the targeted customer treating advertisement；
Described pushing module, for carrying out advertisement pushing according to described advertisement pushing demand to described targeted customer.
Further, described determine module, be used for:
Described positional information is analyzed obtaining the position feature of the plurality of user, and it is special to deposit described position
Levy；
Described position feature according to described advertisement pushing demand and storage determines that the target treating advertisement is used
Family.
Further, described advertisement pushing demand includes: needs the position feature of advertisement, need to push
Ad content, advertisement pushing mode；
Described determine module, be used for:
The position feature of advertisement is needed to mate with the position feature of multiple users of storage by described；
The targeted customer treating advertisement is determined according to matching result；
Described pushing module, for pushing described advertisement by described advertisement pushing mode to described targeted customer
Content.
The invention has the beneficial effects as follows:
The invention provides a kind of location information acquisition method and device, advertisement sending method and device；This
Bright location information acquisition method, including: gather the user service signaling in carrier network；According to collection
The user service signaling arrived obtains the positional information of communication zone belonging to user, by communication zone belonging to user
Positional information is as the positional information of user；The location information acquisition method of the present invention is by carrier network
Traffic signaling obtains the positional information of user；Coordinate without user or third party APP runs the most permissible always
Collect complete effective customer position information, solve and the most effectively gather customer location letter
The technical problem of breath.
Accompanying drawing explanation
The schematic flow sheet of a kind of location information acquisition method that Fig. 1 provides for the embodiment of the present invention one；
The schematic diagram of a kind of positional information deployed with devices that Fig. 2 provides for the embodiment of the present invention two；
The schematic diagram that Fig. 3 disposes for the another location information equipment that the embodiment of the present invention two provides；
Fig. 4 obtains the flow process of customer position information for a kind of positional information equipment that the embodiment of the present invention two provides
Schematic diagram；
The schematic flow sheet of a kind of advertisement sending method that Fig. 5 provides for the embodiment of the present invention three；
The schematic flow sheet of the another kind of advertisement sending method that Fig. 6 provides for the embodiment of the present invention three；
Two structural representations of a kind of positional information acquisition device that Fig. 7 provides for the embodiment of the present invention four；
The structural representation of a kind of advertisement pushing device that Fig. 8 provides for the embodiment of the present invention five.
Detailed description of the invention
Combine accompanying drawing below by detailed description of the invention the present invention is described in further detail.
Embodiment one:
Consider how the complete effective technical problem gathering customer position information, present embodiments provide one
Plant location information acquisition method, as it is shown in figure 1, comprise the steps:
Step 101: gather the user service signaling in carrier network.
In the present embodiment, carrier network may include that 2G, 3G or 4G network.
Gather the user service signaling in carrier network in the present embodiment and include following two situation:
1, gathering the user service signaling that the monitoring device of described carrier network reports, described monitoring device is used
In the user service signaling monitored in described carrier network.
In operator nets, monitoring device is used for monitoring user service signaling, specifically, is used for monitoring user eventually
The business such as end and the Signalling exchange at networking, such as: location updating, switch, audio call, note.Monitoring
Equipment can gather user service signaling by physics mode and resolve the content of traffic signaling；Then can be by
Traffic signaling is sent to positional information acquisition device.
In the present embodiment, monitoring device can be the monitoring probe device disposed in carrier network, probe device
Dispose the most each network element interface position, gather user service signaling by physics mode and resolve
User service signaling.User service signaling can be sent to positional information acquisition device by probe device.
Such as, positional information acquisition device is connected with monitoring probe device, receives monitoring probe device and report
User service signaling.
2, gather in described carrier network for realizing the customer service letter that the network equipment of customer service reports
Order.
Specifically, the network equipment being used for realizing customer service in the present embodiment can be in the middle part of carrier network
The radio reception device of administration or equipment of the core network, the network equipment and user terminal, mutual between the network equipment
User service signaling realizes customer service, customer service can be believed by these network equipments in the present embodiment
Order is sent to positional information acquisition device, and the network equipment can pass through daily record in the present embodiment, and message etc. is respectively
The mode of kind is transferred to positional information acquisition device.
Such as, positional information acquisition device is docked with the network equipment in LTE network, receive on the network equipment
The user service signaling of report.
Step 102: obtain the positional information of communication zone belonging to user according to the user service signaling collected,
Using the positional information of communication zone belonging to user as the positional information of user.
(such as communication cell, Route Area, seek owing to user service signaling comprising communication zone belonging to user
Exhale district etc.) identification information, the present embodiment method can extract communication from the user service signaling collected
The identification information in region, then determines communication zone belonging to user according to the identification information extracted, logical determining
The positional information of communication zone belonging to user just can be obtained, by the positional information of communication zone after letter region
Positional information as user.Specifically, using the positional information of the base station corresponding with communication zone as user
Positional information.
Such as, the wireless coverage of mobile network carries out disposing covering generally according to cellular format, and each honeycomb is little
Qu Douyou individually identifies, and the present embodiment method can be little from gathering extraction user place honeycomb user instruction
The mark in district, the positional information then obtaining with identifying corresponding cellular cell (can be base in cellular cell
The positional information stood), using the positional information of cellular cell as the positional information of user.
Application the present embodiment method can be at the positional information of the multiple user of day-to-day operation process collection, it is not necessary to use
Family coordinates or third party APP runs always and just can collect complete effective customer position information.
Embodiment two:
The present embodiment is introduced the concrete of the location information acquisition method described in embodiment one and is applied:
As in figure 2 it is shown, present embodiments provide a kind of communication system, including: user terminal User, movement
Network (2G/3G/LTE network), positional information equipment and the Internet internet；Wherein mobile network
(2G/3G/LTE network) (Serving GPRS Support Node, service GPRS props up by base station, SGSN
Serve as a diplomatic envoy a little)/SGW (Serving GateWay, gateway), GGSN (Gateway GPRS Support Node,
Gateway GPRS Support Node)/PGW (PDN GateWay, PDN Gateway) composition；User terminal, mobile network
Carry out traffic signaling exchange between network, the Internet three and realize business；
System shown in Fig. 2, is also deployed with monitoring probe device (not shown), and probe device is deployed in
Each network element interface position in carrier network (such as interface link between wireless access network and core net or
Between person's equipment of the core network), for monitoring the mutual of user service signaling, and user service signaling is reported
Positional information equipment；
Positional information equipment (does not shows in figure with the monitoring probe device of deployment in mobile network in the present embodiment
Go out) communication connection (wired or wireless connections)；The user service signaling that acquisition monitoring probe device reports,
Owing to the business of a user has repeatedly Signalling exchange, the most all comprise user totem information, the letter simultaneously having
Order also has the identification information of communication zone belonging to user；Therefore, positional information equipment can be from traffic signaling
The identification information of middle extraction communication zone, according to determining communication zone belonging to user, obtains belonging to described user logical
The positional information in letter region, using the positional information of communication zone belonging to user as the positional information of user.
In Fig. 2, positional information equipment obtains the process of customer position information and is referred to the mode one shown in Fig. 4:
The first step (in corresponding diagram 4 1): monitoring probe device gathers the customer service letter in carrier network
Order；
Second step (in corresponding diagram 4 2): user service signaling is sent to positional information by monitoring probe device
Equipment；
3rd step (in corresponding diagram 4 4): positional information equipment obtains according to the user service signaling received
Customer position information.
Specifically, from the described user service signaling collected, extract the identification information of communication zone；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
As it is shown on figure 3, the present embodiment additionally provides a kind of communication system, including: user terminal User, shifting
Dynamic network (2G/3G/LTE network), positional information equipment and the Internet internet；Wherein mobile network
(2G/3G/LTE network) is by SGSN (Serving GPRS Support Node, service GPRS Zhi Chijie
Point)/SGW (Serving GateWay, gateway), GGSN (Gateway GPRS Support Node,
Gateway GPRS Support Node)/PGW (PDN GateWay, PDN Gateway) composition；User terminal, mobile network
Carry out traffic signaling exchange between network, the Internet three and realize business；
In system shown in Fig. 3, positional information equipment is connected with the network equipment in mobile network, such as with
At least one network equipment in base station, SGSN/SGW and GGSN/PGW connects；In mobile network, network sets
It is ready for use on transmission user service signaling, and user service signaling is reported positional information equipment；
Positional information equipment can extract the identification information of communication zone from traffic signaling, according to determining user
Affiliated communication zone, obtains the positional information of communication zone belonging to described user, by communication zone belonging to user
Positional information is as the positional information of user.
In Fig. 3, positional information equipment obtains the process of customer position information and is referred to the mode two shown in Fig. 4:
The first step (in corresponding diagram 4 3): network equipment report of user traffic signaling in carrier network；
Second step (in corresponding diagram 4 4): positional information equipment obtains according to the user service signaling received
Customer position information.
Specifically, from the described user service signaling collected, extract the identification information of communication zone；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
Embodiment three:
The present embodiment provides a kind of advertisement sending method, as it is shown in figure 5, comprise the steps:
Step 501: utilize location information acquisition method as described in embodiment one to obtain the position letter of multiple users
Breath.
Step 502: obtain advertisement pushing demand, according to positional information and the advertisement pushing need of the plurality of user
Ask and determine the targeted customer treating advertisement.
Specifically, positional information according to the plurality of user described in this step 502 and advertisement pushing demand
Determine that the process of the targeted customer treating advertisement includes:
Described positional information is analyzed obtaining the position feature of the plurality of user, and it is special to deposit described position
Levy；
Described position feature according to described advertisement pushing demand and storage determines that the target treating advertisement is used
Family.
The positional information of user, after obtaining the positional information of user, can be resolved by the present embodiment method
To the position feature i.e. position rule of each user, store the position feature of each user；Then according to acquisition
Advertisement pushing need and storage position feature determine the targeted customer treating advertisement.
In the present embodiment, the position feature of user is the position rule of user, its can include real time position and/or
Historical position；In the present embodiment, real time position can be the position that user is current；Historical position in the present embodiment
Can include that resident position is (in the place that such as user job place, subscriber household place, user are interested
At least one plant) and/or day-to-day operation track (such as user working or route of going home, user shopping
Route etc.).
In the present embodiment, position feature is not limited only to include that real time position and historical position can also include other positions
Confidence ceases.
It is special that the present embodiment can be analyzed obtaining the position of user in conjunction with user time to customer position information
Levy；For example, it is possible to the positional information of user is converted into latitude information, record user is time dependent
Position latitude and longitude information；Restore, according to user time and positional information, the trace information that user moves, and analyze
User is in diverse location residence time etc..The position feature of user can be extracted by analyzing information above,
Such as real time position, history stop place, resident position and daily exercise track.
Advertiser can set advertisement pushing demand in the present embodiment, and wherein advertisement pushing demand may include that
Need advertisement position feature (be such as stop place on working day, position near family, daily pass by
Track etc.), need push ad content, advertisement pushing mode.
In the present embodiment, described position feature according to described advertisement pushing demand and storage determines and treats advertisement
The process of targeted customer may include that
The position feature of the position feature of the described user needing advertisement with multiple users of storage is carried out
Coupling；
The targeted customer treating advertisement is determined according to matching result.
Specifically, after the position feature of each user is stored, can be special by the position needing advertisement
Levying the position feature with each user stored to mate, such as the position feature of certain user, the match is successful, then
Choose this user as the targeted customer treating advertisement.
The position feature needing advertisement in the present embodiment refers to the position rule of user, can include reality
Time position and historical position at least one, wherein historical position may include that resident position (is such as used
At least one in the place that job site, family, subscriber household place, user are interested is planted) and/or daily
Running orbit (such as user's working or route of going home, user do shopping route etc.).
Step 503: described targeted customer is carried out advertisement pushing according to described advertisement pushing demand.
Include in described advertisement pushing demand: in needing the advertisement that the position feature of advertisement, needs push
In the case of appearance, advertisement pushing mode；
This step specifically includes: pushed in described advertisement to described targeted customer by described advertisement pushing mode
Hold.
In the present embodiment, advertisement pushing mode can include note, multimedia message, APP advertisement or the WAP/WEB page
Mode.
1) note, multimedia message mode, note or the multimedia message including pushed information is sent to targeted customer.
2) APP advertising, in this case needs to issue SDK plug-in unit, is built in cooperation APP, pushes mould
Block completes the function of APP SERVER, when user uses APP, and SDK plug-in unit built-in for APP and propelling movement mould
Block initiates to connect, and downloads the ad content of correspondence, is shown at APP advertisement position.3) WAP/WEB industry
Business propelling movement mode, when user uses the Internet by carrier network, can dispose Service Gateway in network provides
The WAP/WEB service strengthened improves Consumer's Experience, carries out page ad insertion by Service Gateway, and insertion pushes away
The ad content sent.
The advertisement sending method of the present embodiment it will be seen that complete customer position information, position based on user
Advertisement pointedly, improves the accuracy of advertisement pushing, saves wireless network resource and improve use
The experience at family.
Introduce the detailed process of advertisement pushing in the present embodiment in detail below, as shown in Figure 6:
Step 1: advertiser's clear and definite advertisement promotion demand.
For advertisement based on location push, then need the position clearly carrying out the target group of advertisement pushing special
Levy, be such as to stop working day, near family, daily pass by.After the clear and definite demand of advertiser, input pushes
Demand is to positional information equipment, and selects push channel (propelling movement mode) and push content.
Step 2: positional information equipment is according to the feature user at equipment self pushing target group of advertiser
Data base retrieves the user of coupling, i.e. determines the targeted customer treating advertisement.
Step 3: by audience data and the channel of propelling movement after selected target audient, pushes content and is supplied in the lump
Pushing equipment, triggers pushing equipment and carries out advertisement pushing.Fig. 6 passes through issue propelling movement order and will push content
It is handed down to pushing equipment with pushing channel.
If pushing equipment is external equipment, then need between positional information equipment and pushing equipment according to about
Fixed mode is transmitted information and is triggered propelling movement.
Step 4 pushing equipment carries out advertisement pushing, if advertiser demand is short multimedia message mode, according to short coloured silk
Letter mode sends and pushes content to targeted customer.
Step 5 pushing equipment carries out advertisement pushing, if advertiser demand is APP advertising, pushes and sets
Standby SDK plug-in unit built-in with APP coordinates, and carries out the propelling movement of ad content when user opens APP.
Step 6: pushing equipment coordinates with operator WAP/WEB GW, carries out page ad content by GW
Insertion.
In Fig. 6 positional information equipment and pushing equipment can integrated within one device, it is also possible to be provided separately.
Embodiment four:
As it is shown in fig. 7, present embodiments provide a kind of positional information acquisition device, including: acquisition module and
Position information acquisition module；
Described acquisition module, for gathering the user service signaling in carrier network；
Described position information acquisition module, for obtaining belonging to user logical according to the user service signaling collected
The positional information in letter region, using the positional information of communication zone belonging to user as the positional information of user.
Preferably, described acquisition module, it is used for:
Gathering the user service signaling that the monitoring device of described carrier network reports, described monitoring device is used for
Monitor the user service signaling in described carrier network；
Or
Gather in described carrier network for realizing the customer service letter that the network equipment of customer service reports
Order.
Preferably, described position information acquisition module, it is used for:
The identification information of communication zone is extracted from the described user service signaling collected；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
Application the present embodiment device can be at the positional information of the multiple user of day-to-day operation process collection, it is not necessary to use
Family coordinates or third party APP runs always and just can collect complete effective customer position information.
Embodiment five:
As shown in Figure 8, present embodiments provide a kind of advertisement pushing device, including: pushing module, determine
Module and the positional information acquisition device as described in embodiment four；
Described position information acquisition module, for obtaining the positional information of multiple user；
Described determine module, be used for obtaining advertisement pushing demand, according to the positional information of the plurality of user and
Advertisement pushing demand determines the targeted customer treating advertisement；
Described pushing module, for carrying out advertisement pushing according to described advertisement pushing demand to described targeted customer.
Preferably, determine module described in the present embodiment, be used for:
Described positional information is analyzed obtaining the position feature of the plurality of user, and it is special to deposit described position
Levy；
Described position feature according to described advertisement pushing demand and storage determines that the target treating advertisement is used
Family.
Preferably, described advertisement pushing demand includes: need the position feature of advertisement, needs to push
Ad content, advertisement pushing mode；
Described determine module, be used for:
The position feature of advertisement is needed to mate with the position feature of multiple users of storage by described；
The targeted customer treating advertisement is determined according to matching result；
Described pushing module, for pushing described advertisement by described advertisement pushing mode to described targeted customer
Content.
Positional information acquisition device in the present embodiment, determine module, pushing module and integrated within one device；
Can certainly be positional information acquisition device, to determine module integrated on one device, and pushing module list
The most integrated on another or separately as an equipment.
The advertisement pushing device of the present embodiment it will be seen that complete customer position information, position based on user
Advertisement pointedly, improves the accuracy of advertisement pushing, saves wireless network resource and improve use
The experience at family.
Above content is to combine specific embodiment further description made for the present invention, it is impossible to recognize
Determine the present invention be embodied as be confined to these explanations.Ordinary skill for the technical field of the invention
For personnel, without departing from the inventive concept of the premise, it is also possible to make some simple deduction or replace,
All should be considered as belonging to protection scope of the present invention.
Claims (13)
1. a location information acquisition method, it is characterised in that comprise the steps:
Gather the user service signaling in carrier network；
The positional information of communication zone belonging to user is obtained, by user institute according to the user service signaling collected
Belong to the positional information positional information as user of communication zone.
2. the method for claim 1, it is characterised in that in described collection carrier network
The step of user service signaling includes:
Gathering the user service signaling that the monitoring device of described carrier network reports, described monitoring device is used for
Monitor the user service signaling in described carrier network；
Or
Gather in described carrier network for realizing the customer service letter that the network equipment of customer service reports
Order.
3. method as claimed in claim 1 or 2, it is characterised in that the use that described basis collects
Family traffic signaling obtains the step of the positional information of communication zone belonging to user and includes:
The identification information of communication zone is extracted from the described user service signaling collected；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
4. an advertisement sending method, it is characterised in that comprise the steps:
Location information acquisition method as described in any one of claim 1-3 is utilized to obtain the position letter of multiple users
Breath；
Obtain advertisement pushing demand, determine according to the positional information of the plurality of user and advertisement pushing demand and treat
The targeted customer of advertisement；
According to described advertisement pushing demand, described targeted customer is carried out advertisement pushing.
5. method as claimed in claim 4, it is characterised in that described according to the plurality of user's
Positional information and advertisement pushing demand determine that the step of the targeted customer treating advertisement includes:
Described positional information is analyzed obtaining the position feature of the plurality of user, and it is special to deposit described position
Levy；
Described position feature according to described advertisement pushing demand and storage determines that the target treating advertisement is used
Family.
6. method as claimed in claim 5, it is characterised in that described advertisement pushing demand includes:
Need the position feature of advertisement, need the ad content of propelling movement, advertisement pushing mode；
Described position feature according to described advertisement pushing demand and storage determines the targeted customer treating advertisement
Step include:
The position feature of advertisement is needed to mate with the position feature of multiple users of storage by described；
The targeted customer treating advertisement is determined according to matching result；
The described step described targeted customer being carried out advertisement pushing according to described advertisement pushing demand includes:
Described ad content is pushed to described targeted customer by described advertisement pushing mode.
7. the method as described in claim 5 or 6, it is characterised in that described position feature includes:
At least one in real time position and historical position.
8. a positional information acquisition device, it is characterised in that including: acquisition module and positional information
Acquisition module；
Described acquisition module, for gathering the user service signaling in carrier network；
Described position information acquisition module, for obtaining belonging to user logical according to the user service signaling collected
The positional information in letter region, using the positional information of communication zone belonging to user as the positional information of user.
9. device as claimed in claim 8, it is characterised in that described acquisition module, is used for:
Gathering the user service signaling that the monitoring device of described carrier network reports, described monitoring device is used for
Monitor the user service signaling in described carrier network；
Or
Gather in described carrier network for realizing the customer service letter that the network equipment of customer service reports
Order.
10. device as claimed in claim 8 or 9, it is characterised in that described positional information obtains mould
Block, is used for:
The identification information of communication zone is extracted from the described user service signaling collected；
Determine communication zone belonging to user according to described identification information, obtain communication zone belonging to described user
Positional information.
11. 1 kinds of advertisement pushing devices, it is characterised in that including: pushing module, determine module and such as
Positional information acquisition device described in any one of claim 8-10；
Described position information acquisition module, for obtaining the positional information of multiple user；
Described determine module, be used for obtaining advertisement pushing demand, according to the positional information of the plurality of user and
Advertisement pushing demand determines the targeted customer treating advertisement；
Described pushing module, for carrying out advertisement pushing according to described advertisement pushing demand to described targeted customer.
12. advertisement pushing devices as claimed in claim 11, it is characterised in that described determine module,
For:
Described positional information is analyzed obtaining the position feature of the plurality of user, and it is special to deposit described position
Levy；
Described position feature according to described advertisement pushing demand and storage determines that the target treating advertisement is used
Family.
13. advertisement pushing devices as claimed in claim 12, it is characterised in that described advertisement pushing needs
Ask and include: the ad content that needs the position feature of advertisement, needs to push, advertisement pushing mode；
Described determine module, be used for:
The position feature of advertisement is needed to mate with the position feature of multiple users of storage by described；
The targeted customer treating advertisement is determined according to matching result；
Described pushing module, for pushing described advertisement by described advertisement pushing mode to described targeted customer
Content.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510201124.0A CN106161567A (en) | 2015-04-24 | 2015-04-24 | Location information acquisition method and device, advertisement sending method and device |
| PCT/CN2015/092986 WO2016169242A1 (en) | 2015-04-24 | 2015-10-27 | Position information acquisition method and device, advertisement delivery method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510201124.0A CN106161567A (en) | 2015-04-24 | 2015-04-24 | Location information acquisition method and device, advertisement sending method and device |
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| Publication Number | Publication Date |
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| CN106161567A true CN106161567A (en) | 2016-11-23 |
Family
ID=57144371
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510201124.0A Pending CN106161567A (en) | 2015-04-24 | 2015-04-24 | Location information acquisition method and device, advertisement sending method and device |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106161567A (en) |
| WO (1) | WO2016169242A1 (en) |
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| CN114399328A (en) * | 2021-12-23 | 2022-04-26 | 北京明略软件系统有限公司 | Advertisement putting method and device, storage medium and electronic device |
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